Valentine's Day
Encyclopedia
Saint Valentine's Day, commonly shortened to Valentine's Day, is an annual commemoration held on February 14 celebrating love and affection between intimate companions
Intimate relationship
An intimate relationship is a particularly close interpersonal relationship that involves physical or emotional intimacy. Physical intimacy is characterized by romantic or passionate love and attachment, or sexual activity. The term is also sometimes used euphemistically for a sexual...

. The day is named after one or more early Christian martyr
Martyr
A martyr is somebody who suffers persecution and death for refusing to renounce, or accept, a belief or cause, usually religious.-Meaning:...

s named Saint Valentine
Saint Valentine
Saint Valentine is the name of several martyred saints of ancient Rome. The name "Valentine", derived from valens , was popular in Late Antiquity...

, and was established by Pope Gelasius I
Pope Gelasius I
Pope Saint Gelasius I was pope from 492 until his death in 496. He was the third and last bishop of Rome of African origin in the Catholic Church. Gelasius was a prolific writer whose style placed him on the cusp between Late Antiquity and the Early Middle Ages...

 in 496 AD. It was deleted
Mysterii Paschalis
Mysterii Paschalis is the title of an apostolic letter motu proprio issued by Pope Paul VI on February 14, 1969...

 from the General Roman Calendar of saints in 1969 by Pope Paul VI
Pope Paul VI
Paul VI , born Giovanni Battista Enrico Antonio Maria Montini , reigned as Pope of the Catholic Church from 21 June 1963 until his death on 6 August 1978. Succeeding Pope John XXIII, who had convened the Second Vatican Council, he decided to continue it...

. It is traditionally a day on which lovers express their love for each other by presenting flowers, offering confectionery
Confectionery
Confectionery is the set of food items that are rich in sugar, any one or type of which is called a confection. Modern usage may include substances rich in artificial sweeteners as well...

, and sending greeting card
Greeting card
A greeting card is an illustrated, folded card featuring an expression of friendship or other sentiment. Although greeting cards are usually given on special occasions such as birthdays, Christmas or other holidays, they are also sent to convey thanks or express other feeling. Greeting cards,...

s (known as "valentines"). The day first became associated with romantic love in the circle of Geoffrey Chaucer
Geoffrey Chaucer
Geoffrey Chaucer , known as the Father of English literature, is widely considered the greatest English poet of the Middle Ages and was the first poet to have been buried in Poet's Corner of Westminster Abbey...

 in the High Middle Ages
High Middle Ages
The High Middle Ages was the period of European history around the 11th, 12th, and 13th centuries . The High Middle Ages were preceded by the Early Middle Ages and followed by the Late Middle Ages, which by convention end around 1500....

, when the tradition of courtly love
Courtly love
Courtly love was a medieval European conception of nobly and chivalrously expressing love and admiration. Generally, courtly love was secret and between members of the nobility. It was also generally not practiced between husband and wife....

 flourished.

Modern Valentine's Day symbols include the heart-shaped
Heart (symbol)
The heart has long been used as a symbol to refer to the spiritual, emotional, moral, and in the past, also intellectual core of a human being...

 outline, doves, and the figure of the winged Cupid
Cupid
In Roman mythology, Cupid is the god of desire, affection and erotic love. He is the son of the goddess Venus and the god Mars. His Greek counterpart is Eros...

. Since the 19th century, handwritten valentines have given way to mass-produced greeting card
Greeting card
A greeting card is an illustrated, folded card featuring an expression of friendship or other sentiment. Although greeting cards are usually given on special occasions such as birthdays, Christmas or other holidays, they are also sent to convey thanks or express other feeling. Greeting cards,...

s.

Historical facts

Numerous early Christian
Christian
A Christian is a person who adheres to Christianity, an Abrahamic, monotheistic religion based on the life and teachings of Jesus of Nazareth as recorded in the Canonical gospels and the letters of the New Testament...

 martyrs were named Valentine
Saint Valentine
Saint Valentine is the name of several martyred saints of ancient Rome. The name "Valentine", derived from valens , was popular in Late Antiquity...

. The Valentines honored on February 14 are Valentine of Rome (Valentinus presb. m. Romae) and Valentine of Terni (Valentinus ep. Interamnensis m. Romae). Valentine of Rome was a priest in Rome who was martyred about AD 269 and was buried on the Via Flaminia
Via Flaminia
The Via Flaminia was an ancient Roman road leading from Rome over the Apennine Mountains to Ariminum on the coast of the Adriatic Sea, and due to the ruggedness of the mountains was the major option the Romans had for travel between Etruria, Latium and Campania and the Po Valley...

. His relics are at the Church of Saint Praxed in Rome, and at Whitefriar Street Carmelite Church
Whitefriar Street Carmelite Church
The Whitefriar Street Carmelite Church is a Roman Catholic church in Dublin, Ireland maintained by the Carmelite order. The church is noted for having the relics of Saint Valentine, which were donated to the church in the 19th century by Pope Gregory XVI from their previous location in the cemetery...

 in Dublin, Ireland.

Valentine of Terni became bishop of Interamna (modern Terni
Terni
Terni is a city in southern Umbria, central Italy, capital of the province of Terni, located in the plain of the Nera river. It is 104 km N of Rome, 36 km NW of Rieti, and 29 km S of Spoleto.-History:...

) about AD 197 and is said to have been martyred during the persecution under Emperor Aurelian
Aurelian
Aurelian , was Roman Emperor from 270 to 275. During his reign, he defeated the Alamanni after a devastating war. He also defeated the Goths, Vandals, Juthungi, Sarmatians, and Carpi. Aurelian restored the Empire's eastern provinces after his conquest of the Palmyrene Empire in 273. The following...

. He is also buried on the Via Flaminia, but in a different location than Valentine of Rome. His relics are at the Basilica of Saint Valentine in Terni (Basilica di San Valentino).

The Catholic Encyclopedia
Catholic Encyclopedia
The Catholic Encyclopedia, also referred to as the Old Catholic Encyclopedia and the Original Catholic Encyclopedia, is an English-language encyclopedia published in the United States. The first volume appeared in March 1907 and the last three volumes appeared in 1912, followed by a master index...

also speaks of a third saint named Valentine who was mentioned in early martyrologies
Martyrology
A martyrology is a catalogue or list of martyrs , arranged in the calendar order of their anniversaries or feasts. Local martyrologies record exclusively the custom of a particular Church. Local lists were enriched by names borrowed from neighbouring churches...

 under date of February 14. He was martyred in Africa with a number of companions, but nothing more is known about him.

No romantic elements are present in the original early medieval biographies of either of these martyrs. By the time a Saint Valentine became linked to romance in the 14th century, distinctions between Valentine of Rome and Valentine of Terni were utterly lost.

In the 1969 revision of the Roman Catholic Calendar of Saints
Roman Catholic calendar of saints
The General Roman Calendar indicates the days of the year to which are assigned the liturgical celebrations of saints and of the mysteries of the Lord that are to be observed wherever the Roman Rite is used...

, the feast day
Calendar of saints
The calendar of saints is a traditional Christian method of organizing a liturgical year by associating each day with one or more saints and referring to the feast day of said saint...

 of Saint Valentine on February 14 was removed from the General Roman Calendar and relegated to particular (local or even national) calendars for the following reason: "Though the memorial of Saint Valentine is ancient, it is left to particular calendars, since, apart from his name, nothing is known of Saint Valentine except that he was buried on the Via Flaminia on February 14." The feast day is still celebrated in Balzan
Balzan
Ħal Balzan is small village in Malta, one of the so called three villages, together with Attard and Lija.The village originally consisted of a group of small dwellings and farms but eventually grew, becoming a parish in the 17th century...

 (Malta
Malta
Malta , officially known as the Republic of Malta , is a Southern European country consisting of an archipelago situated in the centre of the Mediterranean, south of Sicily, east of Tunisia and north of Libya, with Gibraltar to the west and Alexandria to the east.Malta covers just over in...

) where relics of the saint are claimed to be found, and also throughout the world by Traditionalist Catholics who follow the older, pre-Second Vatican Council
Second Vatican Council
The Second Vatican Council addressed relations between the Roman Catholic Church and the modern world. It was the twenty-first Ecumenical Council of the Catholic Church and the second to be held at St. Peter's Basilica in the Vatican. It opened under Pope John XXIII on 11 October 1962 and closed...

 calendar. February 14 is also celebrated as St Valentine's Day in other Christian denominations; it has, for example, the rank of 'commemoration' in the calendar of the Church of England
Church of England
The Church of England is the officially established Christian church in England and the Mother Church of the worldwide Anglican Communion. The church considers itself within the tradition of Western Christianity and dates its formal establishment principally to the mission to England by St...

 and other parts of the Anglican Communion
Anglican Communion
The Anglican Communion is an international association of national and regional Anglican churches in full communion with the Church of England and specifically with its principal primate, the Archbishop of Canterbury...

.

Legends

The Early Medieval acta
Acta Sanctorum
Acta Sanctorum is an encyclopedic text in 68 folio volumes of documents examining the lives of Christian saints, in essence a critical hagiography, which is organised according to each saint's feast day. It begins with two January volumes, published in 1643, and ended with the Propylaeum to...

of either Saint Valentine were expounded briefly in Legenda Aurea. According to that version, St Valentine was persecuted as a Christian
Christian
A Christian is a person who adheres to Christianity, an Abrahamic, monotheistic religion based on the life and teachings of Jesus of Nazareth as recorded in the Canonical gospels and the letters of the New Testament...

 and interrogated by Roman Emperor
Roman Emperor
The Roman emperor was the ruler of the Roman State during the imperial period . The Romans had no single term for the office although at any given time, a given title was associated with the emperor...

 Claudius II in person. Claudius was impressed by Valentine and had a discussion with him, attempting to get him to convert to Roman paganism in order to save his life. Valentine refused and tried to convert Claudius to Christianity instead. Because of this, he was executed. Before his execution, he is reported to have performed a miracle by healing the blind daughter of his jailer.

Since Legenda Aurea still provided no connections whatsoever with sentimental love, appropriate lore has been embroidered in modern times to portray Valentine as a priest who refused an unattested law attributed to Roman Emperor Claudius II, allegedly ordering that young men remain single. The Emperor supposedly did this to grow his army, believing that married men did not make for good soldiers. The priest Valentine, however, secretly performed marriage ceremonies for young men. When Claudius found out about this, he had Valentine arrested and thrown in jail.

There is an additional modern embellishment to The Golden Legend, provided by American Greetings
American Greetings
American Greetings Corporation, Inc. is the world's largest publicly-traded greeting card company. It is based in Brooklyn, Ohio and sells paper greeting cards, electronic greeting cards, party products , and electronic expressive content...

 to History.com, and widely repeated despite having no historical basis whatsoever. On the evening before Valentine was to be executed, he would have written the first "valentine" card himself, addressed to a young girl variously identified as his beloved, as the jailer's daughter whom he had befriended and healed, or both. It was a note that read "From your Valentine."

Lupercalia

Though popular modern sources link unspecified Greco-Roman February holidays alleged to be devoted to fertility and love to St. Valentine's Day, Professor Jack Oruch of the University of Kansas
University of Kansas
The University of Kansas is a public research university and the largest university in the state of Kansas. KU campuses are located in Lawrence, Wichita, Overland Park, and Kansas City, Kansas with the main campus being located in Lawrence on Mount Oread, the highest point in Lawrence. The...

 argued that prior to Chaucer, no links between the Saints named Valentinus and romantic love existed. Earlier links as described above were focused on sacrifice rather than romantic love. In the ancient Athenian calendar
Attic calendar
The Attic calendar is a hellenic calendar that was in use in ancient Attica, the ancestral territory of the Athenian polis. This article focuses on the 5th and 4th centuries BC, the classical period that produced some of the most significant works of ancient Greek literature. Because of the...

 the period between mid-January and mid-February was the month of Gamelion, dedicated to the sacred marriage of Zeus
Zeus
In the ancient Greek religion, Zeus was the "Father of Gods and men" who ruled the Olympians of Mount Olympus as a father ruled the family. He was the god of sky and thunder in Greek mythology. His Roman counterpart is Jupiter and his Etruscan counterpart is Tinia.Zeus was the child of Cronus...

 and Hera
Hera
Hera was the wife and one of three sisters of Zeus in the Olympian pantheon of Greek mythology and religion. Her chief function was as the goddess of women and marriage. Her counterpart in the religion of ancient Rome was Juno. The cow and the peacock were sacred to her...

.

In Ancient Rome
Ancient Rome
Ancient Rome was a thriving civilization that grew on the Italian Peninsula as early as the 8th century BC. Located along the Mediterranean Sea and centered on the city of Rome, it expanded to one of the largest empires in the ancient world....

, Lupercalia
Lupercalia
Lupercalia was a very ancient, possibly pre-Roman pastoral festival, observed on February 13 through 15 to avert evil spirits and purify the city, releasing health and fertility...

, observed February 13–15, was an archaic rite connected to fertility. Lupercalia was a festival local to the city of Rome. The more general Festival of Juno Februa, meaning "Juno the purifier "or "the chaste Juno", was celebrated on February 13–14. Pope Gelasius I (492–496) abolished Lupercalia.

Chaucer's love birds

The first recorded association of Valentine's Day with romantic love is in Parlement of Foules
Parlement of Foules
The "Parlement of Foules" is a poem by Geoffrey Chaucer made up of approximately 700 lines. The poem is in the form of a dream vision in rhyme royal stanza and is interesting in that it is the first reference to the idea that St...

(1382) by Geoffrey Chaucer
Geoffrey Chaucer
Geoffrey Chaucer , known as the Father of English literature, is widely considered the greatest English poet of the Middle Ages and was the first poet to have been buried in Poet's Corner of Westminster Abbey...

 Chaucer wrote:

For this was on seynt Volantynys day
Whan euery bryd comyth there to chese his make.
["For this was Saint Valentine's Day, when every bird cometh there to choose his mate."]

This poem was written to honor the first anniversary of the engagement of King Richard II of England
Richard II of England
Richard II was King of England, a member of the House of Plantagenet and the last of its main-line kings. He ruled from 1377 until he was deposed in 1399. Richard was a son of Edward, the Black Prince, and was born during the reign of his grandfather, Edward III...

 to Anne of Bohemia
Anne of Bohemia
Anne of Bohemia was Queen of England as the first wife of King Richard II. A member of the House of Luxembourg, she was the eldest daughter of Charles IV, Holy Roman Emperor, and Elizabeth of Pomerania....

. A treaty providing for a marriage was signed on May 2, 1381. (When they were married eight months later, they were each only 15 years old).

Readers have uncritically assumed that Chaucer was referring to February 14 as Valentine's Day; however, mid-February is an unlikely time for birds to be mating in England. Henry Ansgar Kelly has pointed out that in the liturgical calendar, May 2 is the saints' day for Valentine of Genoa. This St. Valentine was an early bishop of Genoa who died around AD 307.

Chaucer's Parliament of Foules is set in a fictional context of an old tradition, but in fact there was no such tradition before Chaucer. The speculative explanation of sentimental customs, posing as historical fact, had their origins among 18th-century antiquaries, notably Alban Butler
Alban Butler
Alban Butler , English Roman Catholic priest and hagiographer, was born at Appletree, Northamptonshire.He was educated at the English College, Douai, where on his ordination to the priesthood in 1735 he held successively the chairs of philosophy and divinity...

, the author of Butler's Lives of Saints, and have been perpetuated even by respectable modern scholars. Most notably, "the idea that Valentine's Day customs perpetuated those of the Roman Lupercalia
Lupercalia
Lupercalia was a very ancient, possibly pre-Roman pastoral festival, observed on February 13 through 15 to avert evil spirits and purify the city, releasing health and fertility...

 has been accepted uncritically and repeated, in various forms, up to the present".

Medieval period and the English Renaissance

Using the language of the law courts for the rituals of courtly love
Courtly love
Courtly love was a medieval European conception of nobly and chivalrously expressing love and admiration. Generally, courtly love was secret and between members of the nobility. It was also generally not practiced between husband and wife....

, a "High Court of Love" was established in Paris on Valentine's Day in 1400. The court dealt with love contracts, betrayals, and violence against women. Judges were selected by women on the basis of a poetry reading.
The earliest surviving valentine is a 15th-century rondeau
Rondeau (poetry)
This article is about the poetry form. For other uses, see Rondeau.A rondeau is a form of French poetry with 15 lines written on two rhymes, as well as a corresponding musical form developed to set this characteristic verse structure...

 written by Charles, Duke of Orléans to his wife, which commences.
At the time, the duke was being held in the Tower of London
Tower of London
Her Majesty's Royal Palace and Fortress, more commonly known as the Tower of London, is a historic castle on the north bank of the River Thames in central London, England. It lies within the London Borough of Tower Hamlets, separated from the eastern edge of the City of London by the open space...

 following his capture at the Battle of Agincourt
Battle of Agincourt
The Battle of Agincourt was a major English victory against a numerically superior French army in the Hundred Years' War. The battle occurred on Friday, 25 October 1415 , near modern-day Azincourt, in northern France...

, 1415.

Valentine's Day is mentioned ruefully by Ophelia in Hamlet
Hamlet
The Tragical History of Hamlet, Prince of Denmark, or more simply Hamlet, is a tragedy by William Shakespeare, believed to have been written between 1599 and 1601...

(1600–1601):
John Donne
John Donne
John Donne 31 March 1631), English poet, satirist, lawyer, and priest, is now considered the preeminent representative of the metaphysical poets. His works are notable for their strong and sensual style and include sonnets, love poetry, religious poems, Latin translations, epigrams, elegies, songs,...

 used the legend of the marriage of the birds as the starting point for his Epithalamion celebrating the marriage of Elizabeth
Elizabeth of Bohemia
Elizabeth of Bohemia was the eldest daughter of King James VI and I, King of Scotland, England, Ireland, and Anne of Denmark. As the wife of Frederick V, Elector Palatine, she was Electress Palatine and briefly Queen of Bohemia...

, daughter of James I of England
James I of England
James VI and I was King of Scots as James VI from 24 July 1567 and King of England and Ireland as James I from the union of the English and Scottish crowns on 24 March 1603...

, and Frederick V, Elector Palatine
Frederick V, Elector Palatine
Frederick V was Elector Palatine , and, as Frederick I , King of Bohemia ....

 on Valentine's Day:
The verse Roses are red
Roses are red
"Roses are red" can refer to a specific poem, or a class of doggerel poems inspired by that poem. It has a Roud Folk Song Index number of 19798. It is most commonly used as a love poem.The most common modern form of the poem is:...

echoes conventions traceable as far back as Edmund Spenser
Edmund Spenser
Edmund Spenser was an English poet best known for The Faerie Queene, an epic poem and fantastical allegory celebrating the Tudor dynasty and Elizabeth I. He is recognised as one of the premier craftsmen of Modern English verse in its infancy, and one of the greatest poets in the English...

's epic
The Faerie Queene
The Faerie Queene
The Faerie Queene is an incomplete English epic poem by Edmund Spenser. The first half was published in 1590, and a second installment was published in 1596. The Faerie Queene is notable for its form: it was the first work written in Spenserian stanza and is one of the longest poems in the English...

(1590):
She bath'd with roses red, and violets blew,

And all the sweetest flowres, that in the forrest grew.
The modern cliché Valentine's Day poem can be found in the collection of English nursery rhymes Gammer Gurton's Garland (1784):
The rose is red, the violet's blue

The honey's sweet, and so are you

Thou are my love and I am thine

I drew thee to my Valentine

The lot was cast and then I drew

And Fortune said it shou'd be you.


Modern times

In 1797, a British publisher issued The Young Man's Valentine Writer, which contained scores of suggested sentimental verses for the young lover unable to compose his own. Printers had already begun producing a limited number of cards with verses and sketches, called "mechanical valentines," and a reduction in postal rates in the next century ushered in the less personal but easier practice of mailing Valentines. That, in turn, made it possible for the first time to exchange cards anonymously, which is taken as the reason for the sudden appearance of racy verse in an era otherwise prudishly Victorian
Victorian era
The Victorian era of British history was the period of Queen Victoria's reign from 20 June 1837 until her death on 22 January 1901. It was a long period of peace, prosperity, refined sensibilities and national self-confidence...

.

Paper Valentines became so popular in England in the early 19th century that they were assembled in factories. Fancy Valentines were made with real lace and ribbons, with paper lace introduced in the mid-19th century. In the UK, just under half of the population spend money on their Valentines and around 1.3 billion pounds are spent yearly on cards, flowers, chocolates and other gifts, with an estimated 25 million cards being sent. The reinvention of Saint Valentine's Day in the 1840s has been traced by Leigh Eric Schmidt. As a writer in Graham's American Monthly observed in 1849, "Saint Valentine's Day... is becoming, nay it has become, a national holyday." In the United States, the first mass-produced valentines of embossed paper lace were produced and sold shortly after 1847 by Esther Howland
Esther Howland
Esther Howland was an artist and businesswoman who is responsible for popularizing Valentine's Day greeting cards in America.After her graduation from Mount Holyoke College in 1847, Howland received an ornate English Valentine from a business associate of her father when she was 19 years old...

 (1828–1904) of Worcester, Massachusetts
Worcester, Massachusetts
Worcester is a city and the county seat of Worcester County, Massachusetts, United States. Named after Worcester, England, as of the 2010 Census the city's population is 181,045, making it the second largest city in New England after Boston....

. Her father operated a large book and stationery store, but Howland took her inspiration from an English Valentine she had received from a business associate of her father. Intrigued with the idea of making similar Valentines, Howland began her business by importing paper lace and floral decorations from England. The English practice of sending Valentine's cards was established enough to feature as a plot device in Elizabeth Gaskell
Elizabeth Gaskell
Elizabeth Cleghorn Gaskell, née Stevenson , often referred to simply as Mrs Gaskell, was a British novelist and short story writer during the Victorian era...

's Mr. Harrison's Confessions
Mr. Harrison's Confessions
Mr. Harrison’s Confessions is an episodic 1851 long short story or novella by Elizabeth Gaskell about a doctor in provincial England. It is notable for being a 'prequel' to her novel Cranford. With Cranford, The Last Generation in England and My Lady Ludlow, it was adapted for TV in 2007 as...

(1851): "I burst in with my explanations: '"The valentine I know nothing about." '"It is in your handwriting", said he coldly. Since 2001, the Greeting Card Association has been giving an annual "Esther Howland Award for a Greeting Card Visionary."

Since the 19th century, handwritten notes have given way to mass-produced greeting cards. The mid-19th century Valentine's Day trade was a harbinger of further commercialized holidays in the United States to follow.

In the second half of the 20th century, the practice of exchanging cards was extended to all manner of gifts in the United States. Such gifts typically include rose
Rose
A rose is a woody perennial of the genus Rosa, within the family Rosaceae. There are over 100 species. They form a group of erect shrubs, and climbing or trailing plants, with stems that are often armed with sharp prickles. Flowers are large and showy, in colours ranging from white through yellows...

s and chocolate
Chocolate
Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America. Its earliest documented use is around 1100 BC...

s packed in a red satin, heart-shaped box. In the 1980s, the diamond
Diamond
In mineralogy, diamond is an allotrope of carbon, where the carbon atoms are arranged in a variation of the face-centered cubic crystal structure called a diamond lattice. Diamond is less stable than graphite, but the conversion rate from diamond to graphite is negligible at ambient conditions...

 industry began to promote Valentine's Day as an occasion for giving jewelry.

The U.S. Greeting Card Association
Greeting Card Association
The Greeting Card Association is a United States trade organization representing the interests of greeting cards, gift wrapping paper and stationery manufacturers. Its membership consists primarily of United States publishers but foreign publishers are not barred...

 estimates that approximately 190 million valentines are sent each year in the US. Half of those valentines are given to family members other than husband or wife, usually to children. When you include the valentine-exchange cards made in school activities the figure goes up to 1 billion, and teachers become the people receiving the most valentines. In some North American elementary school
Elementary school
An elementary school or primary school is an institution where children receive the first stage of compulsory education known as elementary or primary education. Elementary school is the preferred term in some countries, particularly those in North America, where the terms grade school and grammar...

s, children decorate classrooms, exchange cards, and are given sweets. The greeting cards of these students sometimes mention what they appreciate about each other.

The rise of Internet popularity at the turn of the millennium is creating new traditions. Millions of people use, every year, digital means of creating and sending Valentine's Day greeting messages such as e-cards, love coupons or printable greeting cards. An estimated 15 million e-valentines were sent in 2010.

Europe

While sending cards, flowers, chocolates and other gifts is traditional in the UK, Valentine's Day has various regional customs. In Norfolk
Norfolk
Norfolk is a low-lying county in the East of England. It has borders with Lincolnshire to the west, Cambridgeshire to the west and southwest and Suffolk to the south. Its northern and eastern boundaries are the North Sea coast and to the north-west the county is bordered by The Wash. The county...

, a character called 'Jack' Valentine knocks on the rear door of houses leaving sweets and presents for children. Although he was leaving treats, many children were scared of this mystical person. In Wales, many people celebrate Dydd Santes Dwynwen
Dydd Santes Dwynwen
Dydd Santes Dwynwen, literally meaning 'Day of Saint Dwynwen' in Welsh, is considered to be the Welsh equivalent to Valentine's Day and is celebrated on 25 January every year. It celebrates Dwynwen, the Welsh Saint of love...

 (St Dwynwen's Day) on January 25 instead of (or as well as) Valentine's Day. The day commemorates St Dwynwen
Dwynwen
Saint Dwynwen, also known as Dwyn, Donwen, and Donwenna, is the Welsh patron saint of lovers. She is also the patron saint of sick animals.Dwynwen is believed to have been a daughter of King Brychan Brycheiniog, who lived in the 5th century...

, the patron saint of Welsh lovers. In France, a traditionally Catholic country, Valentine's Day is known simply as "Saint Valentin
Saint Valentine
Saint Valentine is the name of several martyred saints of ancient Rome. The name "Valentine", derived from valens , was popular in Late Antiquity...

", and is celebrated in much the same way as other western countries.
In Spain Valentine's Day is known as "San Valentín
Saint Valentine
Saint Valentine is the name of several martyred saints of ancient Rome. The name "Valentine", derived from valens , was popular in Late Antiquity...

" and is celebrated the same way as in the UK, although in Catalonia
Catalonia
Catalonia is an autonomous community in northeastern Spain, with the official status of a "nationality" of Spain. Catalonia comprises four provinces: Barcelona, Girona, Lleida, and Tarragona. Its capital and largest city is Barcelona. Catalonia covers an area of 32,114 km² and has an...

 it is largely superseded by similar festivities of rose and/or book giving on La Diada de Sant Jordi (Saint George's Day). In Portugal it is more commonly referred to as "Dia dos Namorados" (Lover's Day / Day of those that are in love with each other).

In Denmark and Norway, Valentine's Day (14 Feb) is known as Valentinsdag. It is not celebrated to a large extent, but is largely imported from American culture, and some people take time to eat a romantic dinner with their partner, to send a card to a secret love or give a red rose to their loved one. The cut-flower industry in particular is still working on promoting the holiday. In Sweden it is called Alla hjärtans dag ("All Hearts' Day") and was launched in the 1960s by the flower industry's commercial interests, and due to the influence of American culture. It is not an official holiday, but its celebration is recognized and sales of cosmetics and flowers for this holiday are only exceeded by those for Mother's Day.

In Finland Valentine's Day is called Ystävänpäivä which translates into "Friend's day". As the name indicates, this day is more about remembering all your friends, not only your loved ones. In Estonia
Estonia
Estonia , officially the Republic of Estonia , is a state in the Baltic region of Northern Europe. It is bordered to the north by the Gulf of Finland, to the west by the Baltic Sea, to the south by Latvia , and to the east by Lake Peipsi and the Russian Federation . Across the Baltic Sea lies...

 Valentine's Day is called Sõbrapäev, which has the same meaning.

In Slovenia
Slovenia
Slovenia , officially the Republic of Slovenia , is a country in Central and Southeastern Europe touching the Alps and bordering the Mediterranean. Slovenia borders Italy to the west, Croatia to the south and east, Hungary to the northeast, and Austria to the north, and also has a small portion of...

, a proverb says that "St Valentine brings the keys of roots", so on February 14, plants and flowers start to grow. Valentine's Day has been celebrated as the day when the first work in the vineyards and in the fields commences. It is also said that birds propose to each other or marry on that day. Nevertheless, it has only recently been celebrated as the day of love. The day of love is traditionally March 12, the Saint Gregory's day. Another proverb says "Valentin – prvi spomladin" ("Valentine — first saint of spring"), as in some places (especially White Carniola
White Carniola
White Carniola is a traditional region in southeastern Slovenia on the border with Croatia and is the most southern part of the historical and traditional region of Lower Carniola. Its major towns are Metlika, Črnomelj, and Semič, and the principal river is the Kolpa, which also forms part of the...

) Saint Valentine marks the beginning of spring.

In Romania
Romania
Romania is a country located at the crossroads of Central and Southeastern Europe, on the Lower Danube, within and outside the Carpathian arch, bordering on the Black Sea...

, the traditional holiday for lovers is Dragobete
Dragobete
Dragobete is a traditional Romanian holiday, celebrated on February 24. Dragobete was the son of Baba Dochia.The day is known as "the day when the birds are betrothed". It is around this time that the birds begin to build their nests and mate. On this day, considered locally the first day of...

, which is celebrated on February 24. It is named after a character from Romanian folklore who was supposed to be the son of Baba Dochia
Baba Dochia
In Romanian mythology, Baba Dochia, or The Old Dokia, is a figure identified with the return of spring. She is sometimes imagined as “an old woman who insults the month of March when she goes out with a herd of sheep or goats.” Her name probably originates from the Byzantine calendar, which...

. Part of his name is the word drag ("dear"), which can also be found in the word dragoste ("love"). In recent years, Romania has also started celebrating Valentine's Day, despite already having Dragobete as a traditional holiday. This has drawn backlash from many groups, reputable persons and institutions but also nationalist organizations like Noua Dreaptǎ
Noua Dreapta
Noua Dreaptă is an ultra-nationalist organization in Romania and Moldova, founded in 2000.-Beliefs:The group's beliefs include militant nationalism and strong Orthodox Christian religious convictions...

, who condemn Valentine's Day for being superficial, commercialist and imported Western kitsch
Kitsch
Kitsch is a form of art that is considered an inferior, tasteless copy of an extant style of art or a worthless imitation of art of recognized value. The concept is associated with the deliberate use of elements that may be thought of as cultural icons while making cheap mass-produced objects that...

.

In Lithuania
Lithuania
Lithuania , officially the Republic of Lithuania is a country in Northern Europe, the biggest of the three Baltic states. It is situated along the southeastern shore of the Baltic Sea, whereby to the west lie Sweden and Denmark...

 and Latvia
Latvia
Latvia , officially the Republic of Latvia , is a country in the Baltic region of Northern Europe. It is bordered to the north by Estonia , to the south by Lithuania , to the east by the Russian Federation , to the southeast by Belarus and shares maritime borders to the west with Sweden...

, it is common for people to put stickers on faces and clothing of a friend or a relative. The holiday was first celebrated after the two countries gained independence from Soviet Union in 1990.

Valentine's Day is called Ημέρα του Αγίου Βαλεντίνου in Greece and Cyprus
Cyprus
Cyprus , officially the Republic of Cyprus , is a Eurasian island country, member of the European Union, in the Eastern Mediterranean, east of Greece, south of Turkey, west of Syria and north of Egypt. It is the third largest island in the Mediterranean Sea.The earliest known human activity on the...

, which translates into "St Valentines day".Actually in Orthodox church there is an other Saint protect the people are in love,but for Greeks Valentine's Day is more popular

According to Jewish tradition the 15th day of the month of Av – Tu B'Av
Tu B'Av
Tu B'Av is a minor Jewish holiday. In modern-day Israel, it is celebrated as a holiday of love , similar to Valentine's Day...

 (usually late August) is the festival of love. In ancient times girls would wear white dresses and dance in the vineyards, where the boys would be waiting for them (Mishna Taanith end of Chapter 4). In modern Israeli culture this is a popular day to pronounce love, propose marriage and give gifts like cards or flowers.

Latin America

In some Latin American countries Valentine's Day is known as "Día del Amor y la Amistad" (Day of Love and Friendship). For example Mexico
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...

, Costa Rica
Costa Rica
Costa Rica , officially the Republic of Costa Rica is a multilingual, multiethnic and multicultural country in Central America, bordered by Nicaragua to the north, Panama to the southeast, the Pacific Ocean to the west and the Caribbean Sea to the east....

, and Ecuador
Ecuador
Ecuador , officially the Republic of Ecuador is a representative democratic republic in South America, bordered by Colombia on the north, Peru on the east and south, and by the Pacific Ocean to the west. It is one of only two countries in South America, along with Chile, that do not have a border...

, as well others. Although it is similar to the United States' version in many ways, it is also common to see people perform "acts of appreciation" for their friends.

In Guatemala
Guatemala
Guatemala is a country in Central America bordered by Mexico to the north and west, the Pacific Ocean to the southwest, Belize to the northeast, the Caribbean to the east, and Honduras and El Salvador to the southeast...

 it is known as the "Día del Cariño" (Affection Day).

In Brazil, the Dia dos Namorados (lit. "Lovers' Day", or "Boyfriends'/Girlfriends' Day") is celebrated on June 12, probably because it is the day before the Festa Junina
Festa Junina
Festa Junina , also known as festa de São João for their part in celebrating the nativity of St. John the Baptist, are the annual Brazilian celebrations historically related to European Midsummer that take place in the beginning of the Brazilian winter...

 (Saint Anthony's
Anthony of Padua
Anthony of Padua or Anthony of Lisbon, O.F.M., was a Portuguese Catholic priest and friar of the Franciscan Order. Though he died in Padua, Italy, he was born to a wealthy family in Lisbon, Portugal, which is where he was raised...

 day), known there as the marriage saint, when traditionally many single women perform popular rituals, called simpatias, in order to find a good husband or boyfriend. Couples exchange gifts, chocolates, cards and flower bouquets. The February 14's Valentine's Day is not celebrated at all, mainly for cultural
Culture of Brazil
The culture of Brazil presents a very diverse nature reflecting an ethnic and cultural mixing occurred in the colonial period involving mostly Native Americans, Portuguese and Africans...

 and commercial
Commerce
While business refers to the value-creating activities of an organization for profit, commerce means the whole system of an economy that constitutes an environment for business. The system includes legal, economic, political, social, cultural, and technological systems that are in operation in any...

 reasons, since it usually falls too little before or after Carnival
Carnival
Carnaval is a festive season which occurs immediately before Lent; the main events are usually during February. Carnaval typically involves a public celebration or parade combining some elements of a circus, mask and public street party...

. — that can fall anywhere from early February to early March.

In Venezuela
Venezuela
Venezuela , officially called the Bolivarian Republic of Venezuela , is a tropical country on the northern coast of South America. It borders Colombia to the west, Guyana to the east, and Brazil to the south...

, in 2009, President Hugo Chávez
Hugo Chávez
Hugo Rafael Chávez Frías is the 56th and current President of Venezuela, having held that position since 1999. He was formerly the leader of the Fifth Republic Movement political party from its foundation in 1997 until 2007, when he became the leader of the United Socialist Party of Venezuela...

 said in a meeting to his supporters for the upcoming referendum vote on February 15, that "since on the 14th, there will be no time of doing nothing, nothing or next to nothing ... maybe a little kiss or something very superficial", he recommended people to celebrate a week of love after the referendum vote.

In most of South America the Día del amor y la amistad and the Amigo secreto ("Secret friend") are quite popular and usually celebrated together on the 14 of February (one exception is Colombia
Colombia
Colombia, officially the Republic of Colombia , is a unitary constitutional republic comprising thirty-two departments. The country is located in northwestern South America, bordered to the east by Venezuela and Brazil; to the south by Ecuador and Peru; to the north by the Caribbean Sea; to the...

, where it is celebrated every third Saturday of September). The latter consists of randomly assigning to each participant a recipient who is to be given an anonymous gift (similar to the Christmas
Christmas
Christmas or Christmas Day is an annual holiday generally celebrated on December 25 by billions of people around the world. It is a Christian feast that commemorates the birth of Jesus Christ, liturgically closing the Advent season and initiating the season of Christmastide, which lasts twelve days...

 tradition of Secret Santa
Secret Santa
Secret Santa is a Western Christmas tradition, in which members of a group or community are randomly assigned a person to whom they anonymously give a gift. Often practiced in workplaces, or amongst large families, participation in it is usually voluntary...

).

East Asia

Thanks to a concentrated marketing effort, Valentine's Day is celebrated in some Asian countries with Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...

ans, Chinese
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...

 and South Korea
South Korea
The Republic of Korea , , is a sovereign state in East Asia, located on the southern portion of the Korean Peninsula. It is neighbored by the People's Republic of China to the west, Japan to the east, North Korea to the north, and the East China Sea and Republic of China to the south...

ns spending the most money on Valentine's gifts.

In South Korea
South Korea
The Republic of Korea , , is a sovereign state in East Asia, located on the southern portion of the Korean Peninsula. It is neighbored by the People's Republic of China to the west, Japan to the east, North Korea to the north, and the East China Sea and Republic of China to the south...

, similar to Japan, women give chocolate to men on February 14, and men give non-chocolate candy to women on March 14 (White Day
White Day
is a day that is marked in Japan and South Korea on March 14, one month after Valentine's Day.-In Japan:In Japan, Valentine's Day is observed by females who present chocolate gifts , usually to a male, as an expression of love, courtesy or social obligation...

). On April 14 (Black Day), those who did not receive anything on the 14th of Feb or March go to a Korean restaurant to eat black noodles (자장면 jajangmyeon
Jajangmyeon
Jajangmyeon is a popular Korean dish, derived from the Chinese dish zha jiang mian. It consists of wheat noodles topped with a thick sauce made of chunjang , diced meat and vegetables, and sometimes also seafood...

) and "mourn" their single life. Koreans also celebrate Pepero Day on November 11, when young couples give each other Pepero cookies. The date '11/11' is intended to resemble the long shape of the cookie. The 14th of every month marks a love-related day in Korea, although most of them are obscure. From January to December: Candle Day, Valentine's Day, White Day, Black Day
Black Day
Black Day is a South Korean informal tradition for single people to get together and eat jajangmyeon ; sometimes a white sauce is mixed for those who did not celebrate White Day....

, Rose Day, Kiss Day, Silver Day, Green Day, Music Day, Wine Day, Movie Day, and Hug Day. Korean women give a much higher amount of chocolate than Japanese women.

In China, the common situation is the man gives chocolate
Chocolate
Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America. Its earliest documented use is around 1100 BC...

, flowers or both to the woman that he loves. In Chinese, Valentine's Day is called . The so-called "Chinese Valentine's Day" is the Qixi Festival, celebrated on the seventh day of the seventh month of the lunar calendar. It commemorates a day on which a legendary cowherder and weaving maid are allowed to be together. Modern Valentine's Day is also celebrated on February 14 of the solar calendar each year.

In Taiwan
Republic of China
The Republic of China , commonly known as Taiwan , is a unitary sovereign state located in East Asia. Originally based in mainland China, the Republic of China currently governs the island of Taiwan , which forms over 99% of its current territory, as well as Penghu, Kinmen, Matsu and other minor...

 the situation is the reverse of Japan's. Men give gifts to women in Valentine's Day, and women return them on White Day
White Day
is a day that is marked in Japan and South Korea on March 14, one month after Valentine's Day.-In Japan:In Japan, Valentine's Day is observed by females who present chocolate gifts , usually to a male, as an expression of love, courtesy or social obligation...

.

In the Philippines
Philippines
The Philippines , officially known as the Republic of the Philippines , is a country in Southeast Asia in the western Pacific Ocean. To its north across the Luzon Strait lies Taiwan. West across the South China Sea sits Vietnam...

, Valentine's Day is called "Araw ng mga Puso" or "Hearts Day". It is usually marked by a steep increase in the prices of flowers.

Japan

In Japan, Morozoff Ltd.
Morozoff Ltd.
is a confectionery and cake company headquartered in Kobe, Japan. Since its founding in 1931, Morozoff has grown and now has 767 restaurants and cafes across Japan....

 introduced the holiday for the first time in 1936, when it ran an advertisement aimed at foreigners. Later in 1953 it began promoting the giving of heart-shaped chocolates; other Japanese confectionery companies followed suit thereafter. In 1958 the Isetan
Isetan
is a Japanese department store. Based in Shinjuku, Tokyo, Isetan has branches throughout Japan and East Asia, including Bangkok, Jinan, Kaohsiung, Kuala Lumpur, Shanghai, Singapore and Tianjin and formerly in Hong Kong, London and Vienna....

 department store
Department stores in Japan
Department stores in Japan are referred to as hyakkaten or depāto , an abbreviation of the English term.-History:The first "modern-style" department store in Japan was Mitsukoshi, founded in 1904, which has its root as a kimono store called Echigoya from 1673. When the roots are considered,...

 ran a "Valentine sale". Further campaigns during the 1960s popularized the custom.

The custom that only women give chocolates to men appears to have originated from the typo of a chocolate-company executive during the initial campaigns. In particular, office ladies
Office lady
An office lady, often abbreviated OL , is a female office worker in Japan who performs generally pink collar tasks such as serving tea and secretarial or clerical work. Like many unmarried Japanese, OLs often live with their parents well into early adulthood...

 give chocolate to their co-workers. Unlike western countries, gifts such as greeting cards, candies, flower
Flower
A flower, sometimes known as a bloom or blossom, is the reproductive structure found in flowering plants . The biological function of a flower is to effect reproduction, usually by providing a mechanism for the union of sperm with eggs...

s, or dinner dates are uncommon, and most of the activity about the gifts is about giving the right amount of chocolate to each person. Japanese chocolate companies make half their annual sales during this time of the year.

Many women feel obliged to give chocolates to all male co-workers, except when the day falls on a Sunday, a holiday. This is known as giri-choko (義理チョコ), from giri ("obligation") and choko, ("chocolate"), with unpopular co-workers receiving only "ultra-obligatory" chō-giri choko cheap chocolate. This contrasts with honmei-choko (本命チョコ, favorite chocolate), chocolate given to a loved one. Friends, especially girls, may exchange chocolate referred to as tomo-choko (友チョコ); from tomo meaning "friend".

In the 1980s the Japanese National Confectionery Industry Association launched a successful campaign to make March 14 a "reply day", where men are expected to return the favour to those who gave them chocolates on Valentine's Day, calling it White Day
White Day
is a day that is marked in Japan and South Korea on March 14, one month after Valentine's Day.-In Japan:In Japan, Valentine's Day is observed by females who present chocolate gifts , usually to a male, as an expression of love, courtesy or social obligation...

 for the color of the chocolates being offered. A previous failed attempt to popularize this celebration had been done by a marshmallow
Marshmallow
The marshmallow is a confection that, in its modern form, typically consists of sugar, corn syrup, water, gelatin that has been softened in hot water, dextrose, vanilla flavourings, and sometimes colouring, whipped to a spongy consistency. Some marshmallow recipes call for egg whites...

 manufacturer who wanted men to return marshmallows to women.

Men are expected to return gifts that are at least two or three times more valuable than the gifts received in Valentine's Day. Not returning the gift is perceived as the man placing himself in a position of superiority, even if excuses are given. Returning a present of equal value is considered as a way to say that you are cutting the relationship. Originally only chocolate was given, but now the gifts of jewelry, accessories, clothing and lingerie are usual. According to the official website of White Day, the color white was chosen because it's the color of purity, evoking "pure, sweet teen love", and because it's also the color of sugar. The initial name was "Ai ni Kotaeru White Day" (Answer Love on White Day).

In Japan, the romantic "date night" associated to Valentine's Day is celebrated in Christmas Eve
Christmas Eve
Christmas Eve refers to the evening or entire day preceding Christmas Day, a widely celebrated festival commemorating the birth of Jesus of Nazareth that takes place on December 25...

.

In a 2006 survey of people between 10 and 49 years of age in Japan, Oricon Style
Oricon
, established in 1999, is the holding company at the head of a Japanese corporate group that supplies statistics and information on music and the music industry in Japan. It started as , which was founded by Sōkō Koike in November 1967 and became known for its music charts. Oricon Inc...

 found the 1986 Sayuri Kokushō
Sayuri Kokushō
is a Japanese actor, singer, and tarento. She was an original member of Onyanko Club. She works for the talent management firm Sony Music Artists. Her debut single, Valentine Kiss, is the most popular Valentine's Day song in Japan.- Brief biography :...

 single
Single (music)
In music, a single or record single is a type of release, typically a recording of fewer tracks than an LP or a CD. This can be released for sale to the public in a variety of different formats. In most cases, the single is a song that is released separately from an album, but it can still appear...

, Valentine Kiss
Valentine Kiss
is the solo debut J-pop single from Sayuri Kokushō released on February 1, 1986 by CBS Sony in Japan. Kokushō was the eighth member of Onyanko Club. The B-side song was ....

, to be the most popular Valentine's Day song, even though it sold only 317,000 copies. The singles it beat in the ranking were number one selling Love Love Love from Dreams Come True (2,488,630 copies), Valentine's Radio from Yumi Matsutoya
Yumi Matsutoya
', nicknamed , is an influential Japanese singer, composer, lyricist and pianist. She is renowned for her idiosyncratic voice, and live performances, and is an important figure in Japanese popular music....

 (1,606,780 copies), Happy Happy Greeting from the Kinki Kids
KinKi Kids
is a Japanese duo consisting of Koichi Domoto and Tsuyoshi Domoto under the talent agency Johnny & Associates. Although the members share the same surname, the only relation they have to each other is that they both hail from the Kinki region, hence the duo's name....

 (608,790 copies). The final song in the top five was My Funny Valentine
My Funny Valentine
"My Funny Valentine" is a show tune from the 1937 Richard Rodgers and Lorenz Hart musical Babes in Arms in which it was introduced by former child star Mitzi Green...

by Miles Davis
Miles Davis
Miles Dewey Davis III was an American jazz musician, trumpeter, bandleader, and composer. Widely considered one of the most influential musicians of the 20th century, Miles Davis was, with his musical groups, at the forefront of several major developments in jazz music, including bebop, cool jazz,...

.

Similar Asian traditions

In Chinese culture, there is an older observance related to lovers, called "The Night of Sevens
Qi Xi
Qixi Festival , also known as Magpie Festival, falls on the seventh day of the seventh lunar month on the Chinese calendar; thus its name. It inspired Tanabata in Japan, Chilseok in Korea, and Thất Tịch in Vietnam...

" . According to the legend, the Cowherd star and the Weaver Maid star
Vega
Vega is the brightest star in the constellation Lyra, the fifth brightest star in the night sky and the second brightest star in the northern celestial hemisphere, after Arcturus...

 are normally separated by the milky way
Milky Way
The Milky Way is the galaxy that contains the Solar System. This name derives from its appearance as a dim un-resolved "milky" glowing band arching across the night sky...

 (silvery river) but are allowed to meet by crossing it on the 7th day of the 7th month of the Chinese calendar
Chinese calendar
The Chinese calendar is a lunisolar calendar, incorporating elements of a lunar calendar with those of a solar calendar. It is not exclusive to China, but followed by many other Asian cultures as well...

.

In Japan, a slightly different version of 七夕 called Tanabata
Tanabata
is a Japanese star festival, originating from the Chinese Qixi Festival. It celebrates the meeting of the deities Orihime and Hikoboshi . According to legend, the Milky Way separates these lovers, and they are allowed to meet only once a year on the seventh day of the seventh lunar month of the...

 has been celebrated for centuries, on July 7 (Gregorian calendar
Gregorian calendar
The Gregorian calendar, also known as the Western calendar, or Christian calendar, is the internationally accepted civil calendar. It was introduced by Pope Gregory XIII, after whom the calendar was named, by a decree signed on 24 February 1582, a papal bull known by its opening words Inter...

). It has been considered by Westerners as similar to St. Valentine's Day, but it's not related to it, and its origins are completely different.

India

In India, in the antiquity, there was a tradition of adoring Kamadeva
Kamadeva
Kāmadeva is the Hindu god of human love or desire. Other names for him include; Atanu , Ragavrinta , Ananga , Kandarpa , Manmatha , Manasija ,...

, the lord of love; exemplificated by the erotic carvings in the Khajuraho Group of Monuments and by the writing of the Kamasutra treaty of lovemaking. This tradition was lost around the Middle Ages, when Kamadeva was no longer celebrated, and public displays of sexual affections became frowned upon. Around 1992 Valentine's Day started catching in India, with special TV and radio programs, and even love letter competitions. The economic liberalization also helped the Valentine card industry.

In modern times, Hindu and Islamic traditionalists consider the holiday to be cultural contamination from the West, result of the globalization in India. Shiv Sena
Shiv Sena
Shiv Sena , is a political party in India founded on 19 June 1966 by Balasaheb Thackeray. It is currently headed by Thackeray's son, Uddhav Thackeray...

 and the Sangh Parivar
Sangh Parivar
The Sangh Parivar refers to the family of organisations of Hindu nationalists which have been started by members of the Rashtriya Swayamsevak Sangh or are inspired by its ideas. The Sangh Parivar represents the Hindu nationalist movement. It includes the RSS and several dozen smaller...

 have asked their followers to shun the holiday and the "public admission of love" because of them being "alien to Indian culture". These protests are organized by political elites, but the protesters themselves are middle-class Hindu men who fear that the globalization will destroy the traditions in his society: arranged marriage
Arranged marriage
An arranged marriage is a practice in which someone other than the couple getting married makes the selection of the persons to be wed, meanwhile curtailing or avoiding the process of courtship. Such marriages had deep roots in royal and aristocratic families around the world...

s, Hindu joint families
Hindu joint family
A Hindu Joint Family or Joint Family is an extended family arrangement prevalent among Hindus of the Indian subcontinent, consisting of many generations living under the same roof. All the male members are blood relatives and all the women are either mothers, wives, unmarried daughters, or widowed...

, full-time mothers (see Housewife#India), etc.

Despite these obstacles, Valentine's Day is becoming increasingly popular in India.

However, leftist and liberal
Liberalism
Liberalism is the belief in the importance of liberty and equal rights. Liberals espouse a wide array of views depending on their understanding of these principles, but generally, liberals support ideas such as constitutionalism, liberal democracy, free and fair elections, human rights,...

 critiques of Valentine's Day remain strong in India. Valentine's Day has been strongly criticized from a postcolonial perspective by intellectuals from the Indian left . The holiday is regarded as a front for Western
Western world
The Western world, also known as the West and the Occident , is a term referring to the countries of Western Europe , the countries of the Americas, as well all countries of Northern and Central Europe, Australia and New Zealand...

 imperialism
Imperialism
Imperialism, as defined by Dictionary of Human Geography, is "the creation and/or maintenance of an unequal economic, cultural, and territorial relationships, usually between states and often in the form of an empire, based on domination and subordination." The imperialism of the last 500 years,...

, neocolonialism
Neocolonialism
Neocolonialism is the practice of using capitalism, globalization, and cultural forces to control a country in lieu of direct military or political control...

, and the exploitation of working classes through commercialism
Commercialism
Commercialism, in its original meaning, is the practices, methods, aims, and spirit of commerce or business. Today, however, it primarily refers to the tendency within open-market capitalism to turn everything into objects, images, and services sold for the purpose of generating profit...

 by multinational corporation
Multinational corporation
A multi national corporation or enterprise , is a corporation or an enterprise that manages production or delivers services in more than one country. It can also be referred to as an international corporation...

s. Studies have shown that Valentine's Day promotes and exacerbates income inequality in India, and aids in the creation of a pseudo-westernized middle class
Middle class
The middle class is any class of people in the middle of a societal hierarchy. In Weberian socio-economic terms, the middle class is the broad group of people in contemporary society who fall socio-economically between the working class and upper class....

. As a result, the working class
Working class
Working class is a term used in the social sciences and in ordinary conversation to describe those employed in lower tier jobs , often extending to those in unemployment or otherwise possessing below-average incomes...

es and rural poor become more disconnected socially, politically, and geographically from the hegemonic capitalist power structure. They also criticize mainstream media attacks on Indians opposed to Valentine's Day as a form of demonization
Demonization
Demonization is the reinterpretation of polytheistic deities as evil, lying demons by other religions, generally monotheistic and henotheistic ones...

 that is designed and derived to further the Valentine's Day agenda.

Middle East

In Egypt
Egypt
Egypt , officially the Arab Republic of Egypt, Arabic: , is a country mainly in North Africa, with the Sinai Peninsula forming a land bridge in Southwest Asia. Egypt is thus a transcontinental country, and a major power in Africa, the Mediterranean Basin, the Middle East and the Muslim world...

, Egyptians celebrate Valentine's Day on February 14, and the indigenous Eid el-Hob el-Masri (Egyptian Love Day) on November 4, to buy gifts and flowers for their lovers. It has been recorded on the February 14, 2006 flower movement in the country, worth six million pound
Egyptian pound
The Egyptian Pound is the currency of Egypt. It is divided into 100 Qirsh , or 1,000 Milliemes ....

s, formed a gain of 10 per-cent of the total annual sale of flowers.

In Iran
Iran
Iran , officially the Islamic Republic of Iran , is a country in Southern and Western Asia. The name "Iran" has been in use natively since the Sassanian era and came into use internationally in 1935, before which the country was known to the Western world as Persia...

, the Sepandarmazgan, or Esfandegan, is an age-old traditional celebration of love, friendship and Earth. It has nothing in common with the Saint Valentine celebration, except for a superficial similarity in giving affection and gifts to loved ones, and its origins and motivations are completely unrelated. It has been progressively forgotten in favor of the Western celebration of Valentine's Day. The Association of Iran's Cultural and Natural Phenomena has been trying since 2006 to make Sepandarmazgan a national holiday on 17 February, in order to replace the Western holiday.

In Israel
Israel
The State of Israel is a parliamentary republic located in the Middle East, along the eastern shore of the Mediterranean Sea...

, the Tu B'Av
Tu B'Av
Tu B'Av is a minor Jewish holiday. In modern-day Israel, it is celebrated as a holiday of love , similar to Valentine's Day...

, is considered to be the Jewish Valentine's Day following the ancient traditions of courtship on this day. Today, this is celebrated as a second holiday of love by secular people (besides Saint Valentine's Day), and shares many of the customs associated with Saint Valentine's Day in western societies.

Saudi Arabia

In Saudi Arabia
Saudi Arabia
The Kingdom of Saudi Arabia , commonly known in British English as Saudi Arabia and in Arabic as as-Sa‘ūdiyyah , is the largest state in Western Asia by land area, constituting the bulk of the Arabian Peninsula, and the second-largest in the Arab World...

, in 2002 and 2008, religious police
Committee for the Promotion of Virtue and the Prevention of Vice (Saudi Arabia)
The Committee for the Promotion of Virtue and the Prevention of Vice or HAIA is the Saudi Arabian government bureaucracy employing "religious police" or mutaween to...

 banned the sale of all Valentine's Day items, telling shop workers to remove any red items, as the day is considered a Christian holiday. In 2008 this ban created a black market of rose
Rose
A rose is a woody perennial of the genus Rosa, within the family Rosaceae. There are over 100 species. They form a group of erect shrubs, and climbing or trailing plants, with stems that are often armed with sharp prickles. Flowers are large and showy, in colours ranging from white through yellows...

s and wrapping paper
Wrapping Paper
"Wrapping Paper" is a song with music composed by Jack Bruce and lyrics by Pete Brown, performed by Cream and originally released as a single in 1966 with "Cat's Squirrel" as the B side. It is featured on The Very Best of Cream...

.

Pakistan

The Jamaat-e-Islami
Jamaat-e-Islami
This article is about Jamaat-e-Islami Pakistan. For other organizations of similar name see Jamaat-e-Islami The Jamaat-e-Islami , is a Pro-Muslim political party in Pakistan...

 political party has called for the banning of the holiday. Despite this, the celebration is increasingly popular and the florists expect to sell great amount of flowers, especially red roses.

Iran

In the first part of the 21st century, the celebration of Valentine's Day in Iran
Iran
Iran , officially the Islamic Republic of Iran , is a country in Southern and Western Asia. The name "Iran" has been in use natively since the Sassanian era and came into use internationally in 1935, before which the country was known to the Western world as Persia...

 has been harshly criticized by Islamic Teachers who see the celebrations as opposed to Islamic culture. In 2011, the Iranian printing works owners' union issued a directive banning the printing and distribution of any goods promoting the holiday, including card
Greeting card
A greeting card is an illustrated, folded card featuring an expression of friendship or other sentiment. Although greeting cards are usually given on special occasions such as birthdays, Christmas or other holidays, they are also sent to convey thanks or express other feeling. Greeting cards,...

s, gifts and teddy bear
Teddy bear
The teddy bear is a stuffed toy bear. They are usually stuffed with soft, white cotton and have smooth and soft fur. It is an enduring form of a stuffed animal in many countries, often serving the purpose of entertaining children. In recent times, some teddy bears have become collector's items...

s. "Printing and producing any goods related to this day including posters, boxes and cards emblazoned with hearts or half-hearts, red rose
Rose
A rose is a woody perennial of the genus Rosa, within the family Rosaceae. There are over 100 species. They form a group of erect shrubs, and climbing or trailing plants, with stems that are often armed with sharp prickles. Flowers are large and showy, in colours ranging from white through yellows...

s and any activities promoting this day are banned... Outlets that violate this will be legally dealt with", the union warned.

Malaysia

Islamic officials in Malaysia warned Muslims against celebrating Valentine's Day, linking it with vice activities. Deputy Prime Minister Muhyiddin Yassin said the celebration of romantic love was "not suitable" for Muslims. Wan Mohamad Sheikh Abdul Aziz, head of the Malaysian Islamic Development Department (Jakim), which oversees the country's Islamic policies said a fatwa
Fatwa
A fatwā in the Islamic faith is a juristic ruling concerning Islamic law issued by an Islamic scholar. In Sunni Islam any fatwā is non-binding, whereas in Shia Islam it could be considered by an individual as binding, depending on his or her relation to the scholar. The person who issues a fatwā...

 (ruling) issued by the country's top clerics in 2005 noted the day 'is associated with elements of Christianity,' and 'we just cannot get involved with other religion's worshipping rituals.' Jakim officials planned to carry out a nationwide campaign called "Awas Jerat Valentine's Day"("Mind the Valentine's Day Trap"), aimed at preventing Muslims from celebrating the day on 14 February 2011. Activities include conducting raids in hotels to stop young couples from having unlawful sex and distributing leaflets to Muslim university students warning them against the day.

On Valentine's Day 2011, Malaysian religious authorities arrested more than 100 Muslim couples concerning the celebration ban. Some of them would be charged in the Shariah Court for defying the department's ban againsts the celebration of Valentine's Day.

See also

  • Antivalentinism
    Antivalentinism
    Antivalentinism refers to a set of criticisms of Saint Valentine's Day . These tend to fall into two categories, one anticonsumerist and the other an objection to the "forced" observation of romantic love...

  • Sailor's Valentines
    Sailor's Valentines
    A sailor's valentine is a type of antique souvenir, or sentimental gift, originally brought home from a sailor's voyage at sea for his loved one between 1830 and 1890...

  • Saint Valentine's Day massacre
  • Vinegar valentines
    Vinegar valentines
    Vinegar valentines are greeting cards, or, rather, insult cards, that come in the form of an insult, decorated with a caricature and, below that, an insulting poem...

  • Women's Memorial March, held on Valentine's Day in Vancouver, British Columbia.
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