The
Greeting Card Association is a United States trade organization representing the interests of greeting cards,
gift wrappingGift wrapping refers to the act of enclosing a gift in some sort of material. Wrapping paper is a kind of paper designed for gift wrapping. Gifts may also be wrapped in a box...
paper and
stationeryStationery has historically meant a wide gamut of materials: paper and office supplies, writing implements, greeting cards, glue, pencil case etc.-History of stationery:...
manufacturers. Its membership consists primarily of United States publishers but foreign publishers are not barred. The Association's headquarters is located in Washington D.C.
The Association sponsors the LOUIE Awards each May in
New YorkNew York is a state in the Mid-Atlantic and Northeastern regions of the United States and is the nation's third most populous. The state is bordered by New Jersey and Pennsylvania to the south, and Connecticut, Massachusetts and Vermont to the east...
during the National Stationery Show.
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The
Greeting Card Association is a United States trade organization representing the interests of greeting cards,
gift wrappingGift wrapping refers to the act of enclosing a gift in some sort of material. Wrapping paper is a kind of paper designed for gift wrapping. Gifts may also be wrapped in a box...
paper and
stationeryStationery has historically meant a wide gamut of materials: paper and office supplies, writing implements, greeting cards, glue, pencil case etc.-History of stationery:...
manufacturers. Its membership consists primarily of United States publishers but foreign publishers are not barred. The Association's headquarters is located in Washington D.C.
The Association sponsors the LOUIE Awards each May in
New YorkNew York is a state in the Mid-Atlantic and Northeastern regions of the United States and is the nation's third most populous. The state is bordered by New Jersey and Pennsylvania to the south, and Connecticut, Massachusetts and Vermont to the east...
during the National Stationery Show. These awards recognize the most outstanding designs published within the industry as judged by a panel of experts from both within and outside the greeting card industry.
The association was formed in 1941 by a small group of greeting card publishers under the leadership of George Burkhardt of Burkhardt-Warner in response to a
War DepartmentThe United States Department of War, also called the War Office, was the cabinet department originally responsible for the operation and maintenance of the US Army...
order during
World War IIWorld War II, or the Second World War , was a global military conflict which involved a majority of the world's nations, including all great powers, organized into two opposing military alliances: the Allies and the Axis...
to reduce paper use by 25%. After
World War IIWorld War II, or the Second World War , was a global military conflict which involved a majority of the world's nations, including all great powers, organized into two opposing military alliances: the Allies and the Axis...
, the Association redefined its mission, concentrating on postal affairs and the promotion of greeting card usage.