Jet Fuel Formula
Encyclopedia
Jet Fuel Formula is the first and the longest Rocky and Bullwinkle story arc
Story arc
A story arc is an extended or continuing storyline in episodic storytelling media such as television, comic books, comic strips, boardgames, video games, and in some cases, films. On a television program, for example, the story would unfold over many episodes. In television, the use of the story...

. (Jet Fuel Formula covers forty episodes while the average story arc includes approximately sixteen.) It is also noteworthy in that it established most of the characters, themes, running gags, and other elements that would be employed in later stories and that would become so closely identified with the Rocky and Bullwinkle programs in the years since. The first few episodes contained a laugh track, which was removed when the episodes were released as part of Rocky & Bullwinkle & Friends Complete Season 1.

In spite of the title, the story actually concerns the pursuit of a formula for rocket fuel.

Broadcast history

The first and second episodes of Jet Fuel Formula first aired on Thursday, November 19, 1959, as part of the series premier of Rocky and His Friends on the ABC
American Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...

 television network
Television network
A television network is a telecommunications network for distribution of television program content, whereby a central operation provides programming to many television stations or pay TV providers. Until the mid-1980s, television programming in most countries of the world was dominated by a small...

. Two new episodes were broadcast as part of each week's show. Sources are at odds regarding the broadcast of the final episodes, with at least one reporting April 1, 1960 (a Friday) and another April 3 (a Sunday). Published television listings indicate that the series aired on Thursdays throughout the run of Jet Fuel Formula, suggesting that the final episodes (39 and 40) likely aired on March 31 or, perhaps, April 7.

Plot

As with many subsequent Rocky and Bullwinkle adventures the title characters stumble into an absurd situation, which leads to a sequence of further absurd situations.

Rocky and Bullwinkle attempt to bake a Mooseberry fudge cake
Fudge cake
A fudge cake is a chocolate cake that contains fudge.-Varieties:"This recipe is also known as "Death by Chocolate, if topped with chocolate ice cream and lashings of whipped cream." In addition to Death By Chocolate, there are many variations to it...

 using Grandma Bullwinkle's recipe, unaware that the raw cake batter is actually a revolutionary rocket fuel. While attempting to light the old-fashioned oven Bullwinkle ignites the first layer, launching the oven to the Moon
Moon
The Moon is Earth's only known natural satellite,There are a number of near-Earth asteroids including 3753 Cruithne that are co-orbital with Earth: their orbits bring them close to Earth for periods of time but then alter in the long term . These are quasi-satellites and not true moons. For more...

. In order to retrieve the appliance they build their own rocket ship and use the remaining cake layers to propel them to the moon and then back to Earth
Earth
Earth is the third planet from the Sun, and the densest and fifth-largest of the eight planets in the Solar System. It is also the largest of the Solar System's four terrestrial planets...

. Upon their return, the U.S. government places Bullwinkle in charge of "moosile"
Missile
Though a missile may be any thrown or launched object, it colloquially almost always refers to a self-propelled guided weapon system.-Etymology:The word missile comes from the Latin verb mittere, meaning "to send"...

 research and he sets about to recreate the cake recipe, half of which was destroyed in the initial explosion. Two Moon Men, Gidney and Cloyd, arrive to prevent Bullwinkle from recreating the formula, as they fear an invasion of tourists from Earth. Hypnotized by Boris, Bullwinkle is able to remember the recipe. However, by the time he does so Boris has fallen asleep, and when Bullwinkle reveals the formula he is "scrootched" (frozen) by the Moon Men. Boris then steals the frozen Bullwinkle. When he revives Boris puts him to work in a new lab, transmitting the moose's research to his superiors. He also attempts to immobilize the Moon Men with sleeping pills
Sleeping pills
Sleeping pills may refer to:*Hypnotic, a drug used to induce sleep*Sleeping Pills , an American film by Michael Lauter...

. Rocky rescues Bullwinkle and the Moon Men. Gidney and Cloyd become media celebrities but soon tire of their fame. They insist that Rocky and Bullwinkle return to the Moon with them, but their ship's fuel has been stolen by Boris. Rocky and Bullwinkle agree to help make more fuel, and they head to Frostbite Falls to procure the secret ingredient
Secret ingredient
A secret ingredient is a component of a product that is closely guarded from public disclosure for competitive advantage. Sometimes the ingredient makes a noticeable difference in the way a product performs, looks or tastes; other times it is used for advertising puffery...

: mooseberries. Boris sends the Moon Men's stolen fuel to Pottsylvania, but it explodes upon arrival, leveling the seaport. Boris kidnaps Rocky and Bullwinkle en route to Minnesota
Minnesota
Minnesota is a U.S. state located in the Midwestern United States. The twelfth largest state of the U.S., it is the twenty-first most populous, with 5.3 million residents. Minnesota was carved out of the eastern half of the Minnesota Territory and admitted to the Union as the thirty-second state...

 by posing as a pilot offering to fly them home. They crash land near Frostbite Falls, only to find that a blight
Blight
Blight refers to a specific symptom affecting plants in response to infection by a pathogenic organism. It is simply a rapid and complete chlorosis, browning, then death of plant tissues such as leaves, branches, twigs, or floral organs. Accordingly, many diseases that primarily exhibit this...

 has decimated the mooseberry crop. Bullwinkle manages to obtain the only remaining bush, which is promptly stolen by Boris.

Rocky and Bullwinkle telephone the Moon Men, who have become popular entertainers, and ask for their help in obtaining another mooseberry bush. They book passage on an ocean liner
Ocean liner
An ocean liner is a ship designed to transport people from one seaport to another along regular long-distance maritime routes according to a schedule. Liners may also carry cargo or mail, and may sometimes be used for other purposes .Cargo vessels running to a schedule are sometimes referred to as...

 to Pottsylvania
Pottsylvania
Pottsylvania is a fictional country that appeared in the television series Rocky and His Friends and The Bullwinkle Show, collectively referred to as Rocky and Bullwinkle....

, the only remaining source of mooseberries. Boris and Natasha have stolen tickets for the same trip in order to return to their homeland with the stolen bush. The incompetent Peter Peachfuzz, captain of the liner S.S. Andalusia, steers the ship to Holland, Antarctica, and Perth Amboy
Perth Amboy, New Jersey
Perth Amboy is a city in Middlesex County, New Jersey, United States. The City of Perth Amboy is part of the New York metropolitan area. As of the 2010 United States Census, the city population was 50,814. Perth Amboy is known as the "City by the Bay", referring to Raritan Bay.-Name:The Lenape...

. When their mooseberry bush appears to be ailing Boris and Natasha harvest the berries. As food supplies aboard ship have dwindled during the erratic voyage a famished Bullwinkle eats the berries which, once picked, have become extremely volatile. He survives the resulting explosion. The ship runs aground on a tropical island. While Rocky, Bullwinkle, and Peachfuzz go ashore Boris steals the Andalusia, but is ordered to return for Bullwinkle. When they arrive in Pottsylvania Boris meets with Fearless Leader and reveals his plan to use the rocket fuel to establish a television transmitter
Television transmitter
A television transmitter is a device which broadcasts an electromagnetic signal to the television receivers. Television transmitters may be analog or digital.- Types of transmitters :There are many types of transmitters depending on* The system standard...

 on the moon and to jam American broadcasts with Pottsylvanian commercials. Rocky and Bullwinkle begin an expedition to find a mooseberry bush, which grow on Pottsylvania's highest mountain, Wynchataka Peak. They engage a disguised Boris and Natasha as guides and retrieve a lone mooseberry bush from the mountainside. The group encounters an Abominable Snowman
Yeti
The Yeti or Abominable Snowman is an ape-like cryptid said to inhabit the Himalayan region of Nepal, and Tibet. The names Yeti and Meh-Teh are commonly used by the people indigenous to the region, and are part of their history and mythology...

, which soon proves to be Gidney and Cloyd in disguise. The Moon Men hope to use the bush to make fuel for a return trip to the Moon, while Rocky plans to turn it over to the U.S. government. They escape Pottsylvania and sail for the United States. Rocky hatches a plan to send the Moon Men home while also providing the government with rocket fuel, and he proposes to have Gidney and Cloyd naturalized as American citizens who could then become the first Americans on the Moon, with the help of the mooseberry rocket fuel. The Moon Men flunk their citizenship
Citizenship
Citizenship is the state of being a citizen of a particular social, political, national, or human resource community. Citizenship status, under social contract theory, carries with it both rights and responsibilities...

 tests and are deported—to the Moon. Bullwinkle makes a batch of fuel and the Moon Men return home.

Characters

It is not unusual for characters and other elements of any television program, animated or live-action, to undergo development during the course of the series (see "Black Smithers"). Nonetheless, it is noteworthy to observe how quickly some of the major Rocky and Bullwinkle characters developed from relatively flat and marginally recognizable figures into the iconic "personalities" that remain popular a half-century later.

Rocket J. Squirrel: A "plucky squirrel" from the start, far more intelligent than his partner yet still often a bit naive, little changed other than slight details of Rocky's flight helmet.

Bullwinkle J. Moose
Bullwinkle J. Moose
Bullwinkle J. Moose is a fictional character in the 1959–1964 animated television series Rocky and His Friends and The Bullwinkle Show, often collectively referred to as Rocky and Bullwinkle, produced by Jay Ward and Bill Scott...

:
While already a well-meaning goofus, the early Bullwinkle is relatively subdued. His mouth alternates locations during the early episodes before settling beneath his nose.

Boris Badenov
Boris Badenov
Boris Badenov is a fictional character in the 1960s animated cartoons Rocky and His Friends and The Bullwinkle Show, collectively referred to as Rocky and Bullwinkle for short. He is voiced by Paul Frees....

:
Boris begins as much more of a traditional villain
Villain
A villain is an "evil" character in a story, whether a historical narrative or, especially, a work of fiction. The villain usually is the antagonist, the character who tends to have a negative effect on other characters...

, even a menacing presence; in the earliest episodes his eyes are red and he has a more demon
Demon
call - 1347 531 7769 for more infoIn Ancient Near Eastern religions as well as in the Abrahamic traditions, including ancient and medieval Christian demonology, a demon is considered an "unclean spirit" which may cause demonic possession, to be addressed with an act of exorcism...

ic appearance. By the fourth episode he has developed into a more comic character and dons his first disguise—a swami intent on hypnotizing Bullwinkle.

Natasha Fatale
Natasha Fatale
Natasha Fatale is a fictional character in the 1960s animated cartoons Rocky and His Friends and The Bullwinkle Show, collectively referred to as Rocky and Bullwinkle for short...

:
Although Natasha is a femme fatale
Femme fatale
A femme fatale is a mysterious and seductive woman whose charms ensnare her lovers in bonds of irresistible desire, often leading them into compromising, dangerous, and deadly situations. She is an archetype of literature and art...

 from her first appearance she becomes slightly more curvaceous during the course of the early episodes. In Jet Fuel Formula her last name is pronounced “Fuh-TAH-lee”, although in the second story arc it is pronounced “Fuh-TAHL”.

Fearless Leader
Fearless Leader
Fearless Leader is a fictional character and the principal antagonist in the 1959–1964 animated television series Rocky and His Friends and The Bullwinkle Show, both shows often collectively referred to as Rocky and Bullwinkle...

:
In his first appearance, Fearless Leader is a physically nondescript, heavyset character. Toward the end of this story arc he transforms into the thin, scarred, monocle
Monocle
A monocle is a type of corrective lens used to correct or enhance the vision in only one eye. It consists of a circular lens, generally with a wire ring around the circumference that can be attached to a string. The other end of the string is then connected to the wearer's clothing to avoid losing...

-wearing character whose name has become a catch phrase
Catch phrase
A catchphrase is a phrase or expression recognized by its repeated utterance. Such phrases often originate in popular culture and in the arts, and typically spread through a variety of mass media , as well as word of mouth...

.

Peter "Wrongway" Peachfuzz
Peter Peachfuzz
Capt. Peter “Wrong Way” Peachfuzz was a supporting character on the animated television programs Rocky and His Friends and The Bullwinkle Show, now known collectively as The Rocky and Bullwinkle Show...

:
Captain
Captain (nautical)
A sea captain is a licensed mariner in ultimate command of the vessel. The captain is responsible for its safe and efficient operation, including cargo operations, navigation, crew management and ensuring that the vessel complies with local and international laws, as well as company and flag...

 Peachfuzz's physical appearance is consistent from the start, along with his depiction as an incompetent sailor
Sailor
A sailor, mariner, or seaman is a person who navigates water-borne vessels or assists in their operation, maintenance, or service. The term can apply to professional mariners, military personnel, and recreational sailors as well as a plethora of other uses...

. However, in Jet Fuel Formula he has not yet taken on his familiar Ed Wynn
Ed Wynn
Ed Wynn was a popular American comedian and actor noted for his Perfect Fool comedy character, his pioneering radio show of the 1930s, and his later career as a dramatic actor....

-esque voice; rather, his speech is reminiscent of a stereotypical cartoon parrot
Parrot
Parrots, also known as psittacines , are birds of the roughly 372 species in 86 genera that make up the order Psittaciformes, found in most tropical and subtropical regions. The order is subdivided into three families: the Psittacidae , the Cacatuidae and the Strigopidae...

. He has command of the passenger liner S.S.
Steamboat
A steamboat or steamship, sometimes called a steamer, is a ship in which the primary method of propulsion is steam power, typically driving propellers or paddlewheels...

 Andalusia
Andalusia
Andalusia is the most populous and the second largest in area of the autonomous communities of Spain. The Andalusian autonomous community is officially recognised as a nationality of Spain. The territory is divided into eight provinces: Huelva, Seville, Cádiz, Córdoba, Málaga, Jaén, Granada and...

only because he purchased the ship with an inheritance.

Gidney & Cloyd
Gidney & Cloyd
Gidney and Cloyd are fictional characters originally appearing in the American animated television program Rocky and His Friends . Their names were adapted from the names "Sidney" and "Floyd", which Jay Ward said were the most boring names ever...

:
Moon Men sent to Earth
Earth
Earth is the third planet from the Sun, and the densest and fifth-largest of the eight planets in the Solar System. It is also the largest of the Solar System's four terrestrial planets...

 by their people to prevent an influx of Earth tourists. Gidney has a mustache, while Cloyd carries a "scrootch gun".

Narrator: Like Bullwinkle, the Narrator is somewhat subdued in the earliest episodes, speaking almost as if he is letting the audience in on a secret. He quickly develops a more melodrama
Melodrama
The term melodrama refers to a dramatic work that exaggerates plot and characters in order to appeal to the emotions. It may also refer to the genre which includes such works, or to language, behavior, or events which resemble them...

tic style appropriate to the pulp
Pulp magazine
Pulp magazines , also collectively known as pulp fiction, refers to inexpensive fiction magazines published from 1896 through the 1950s. The typical pulp magazine was seven inches wide by ten inches high, half an inch thick, and 128 pages long...

 serial
Serial (film)
Serials, more specifically known as Movie serials, Film serials or Chapter plays, were short subjects originally shown in theaters in conjunction with a feature film. They were related to pulp magazine serialized fiction...

 style of the show and its ubiquitous cliffhanger
Cliffhanger
A cliffhanger or cliffhanger ending is a plot device in fiction which features a main character in a precarious or difficult dilemma, or confronted with a shocking revelation at the end of an episode of serialized fiction...

s.

Cold War

Jet Fuel Formula makes numerous allusions to the Cold War
Cold War
The Cold War was the continuing state from roughly 1946 to 1991 of political conflict, military tension, proxy wars, and economic competition between the Communist World—primarily the Soviet Union and its satellite states and allies—and the powers of the Western world, primarily the United States...

, a theme that would become a recurring element of the Rocky and Bullwinkle stories. The fictional nation of Pottsylvania
Pottsylvania
Pottsylvania is a fictional country that appeared in the television series Rocky and His Friends and The Bullwinkle Show, collectively referred to as Rocky and Bullwinkle....

 stands in for the Soviet Union
Soviet Union
The Soviet Union , officially the Union of Soviet Socialist Republics , was a constitutionally socialist state that existed in Eurasia between 1922 and 1991....

, and also recalls Nazi Germany
Nazi Germany
Nazi Germany , also known as the Third Reich , but officially called German Reich from 1933 to 1943 and Greater German Reich from 26 June 1943 onward, is the name commonly used to refer to the state of Germany from 1933 to 1945, when it was a totalitarian dictatorship ruled by...

 (for instance, many Pottsylvanian accents are more Germanic than Russian). Pottsylvania is a closed, repressive nation ruled by the Führer
Führer
Führer , alternatively spelled Fuehrer in both English and German when the umlaut is not available, is a German title meaning leader or guide now most associated with Adolf Hitler, who modelled it on Benito Mussolini's title il Duce, as well as with Georg von Schönerer, whose followers also...

-esque Fearless Leader
Fearless Leader
Fearless Leader is a fictional character and the principal antagonist in the 1959–1964 animated television series Rocky and His Friends and The Bullwinkle Show, both shows often collectively referred to as Rocky and Bullwinkle...

 and the mysterious Mr. Big. The themes of the arms race
Arms race
The term arms race, in its original usage, describes a competition between two or more parties for the best armed forces. Each party competes to produce larger numbers of weapons, greater armies, or superior military technology in a technological escalation...

, the space race
Space Race
The Space Race was a mid-to-late 20th century competition between the Soviet Union and the United States for supremacy in space exploration. Between 1957 and 1975, Cold War rivalry between the two nations focused on attaining firsts in space exploration, which were seen as necessary for national...

, international technological competition, and espionage
Espionage
Espionage or spying involves an individual obtaining information that is considered secret or confidential without the permission of the holder of the information. Espionage is inherently clandestine, lest the legitimate holder of the information change plans or take other countermeasures once it...

 are found throughout the story.

Boris's disguises

Jet Fuel Formula establishes the running gag in which Boris, and often Natasha, don disguises in order to advance their plot against Rocky and Bullwinkle. The disguised Boris typically presents himself to the heroes, and to the audience, by announcing, "Allow me to introduce myself, I'm—". The name is often a pun on the name of a celebrity or character, some of which were contemporary to the late 1950s/early 1960s and may seem dated or even unfamiliar to 21st century viewers. Much of the humor of these scenes comes from the fact that, although disguised, Boris remains instantly recognizable (at least to the audience), and his aliases are often thinly-veiled puns on his real name. Rocky and Bullwinkle often wonder if they haven't met the "newcomer" before, yet they are consistently duped. In Jet Fuel Formula Boris's disguises include:
  • Swami
    Swami
    A swami sometimes abbreviated "Sw." is an ascetic or yogi who has been initiated into the religious monastic order founded by Adi Sankara, or to a religious teacher.The Oxford English Dictionary gives the etymology as...

     Ben Boris
    , hypnotist; Natasha plays his unnamed assistant.
  • Sir Thomas Lippenboris, millionaire
    Millionaire
    A millionaire is an individual whose net worth or wealth is equal to or exceeds one million units of currency. It can also be a person who owns one million units of currency in a bank account or savings account...

     yachtsman (a reference to Sir Thomas Lipton of Lipton Tea fame); Natasha poses as "Lady Alice"
  • Sir Hillary Pushemoff (Push Them Off), mountain climber (a reference to Edmund Hillary
    Edmund Hillary
    Sir Edmund Percival Hillary, KG, ONZ, KBE , was a New Zealand mountaineer, explorer and philanthropist. On 29 May 1953 at the age of 33, he and Sherpa mountaineer Tenzing Norgay became the first climbers known to have reached the summit of Mount Everest – see Timeline of climbing Mount Everest...

    ); Natasha is disguised as his Native American
    Native Americans in the United States
    Native Americans in the United States are the indigenous peoples in North America within the boundaries of the present-day continental United States, parts of Alaska, and the island state of Hawaii. They are composed of numerous, distinct tribes, states, and ethnic groups, many of which survive as...

     companion, Princess Bubbling Spring That Runs In The Meadow
  • A Scientist
  • A Federal Plant Inspector
  • Ace Rickenboris, pilot (a reference to World War I
    World War I
    World War I , which was predominantly called the World War or the Great War from its occurrence until 1939, and the First World War or World War I thereafter, was a major war centred in Europe that began on 28 July 1914 and lasted until 11 November 1918...

     flying ace
    Flying ace
    A flying ace or fighter ace is a military aviator credited with shooting down several enemy aircraft during aerial combat. The actual number of aerial victories required to officially qualify as an "ace" has varied, but is usually considered to be five or more...

     Eddie Rickenbacker
    Eddie Rickenbacker
    Edward Vernon Rickenbacker was an American fighter ace in World War I and Medal of Honor recipient. He was also a race car driver and automotive designer, a government consultant in military matters and a pioneer in air transportation, particularly as the longtime head of Eastern Air Lines.-Early...

    ); Natasha is his stewardess, Miss Callahan.
  • Clarence Darronov, lawyer
    Lawyer
    A lawyer, according to Black's Law Dictionary, is "a person learned in the law; as an attorney, counsel or solicitor; a person who is practicing law." Law is the system of rules of conduct established by the sovereign government of a society to correct wrongs, maintain the stability of political...

     (a reference to Clarence Darrow
    Clarence Darrow
    Clarence Seward Darrow was an American lawyer and leading member of the American Civil Liberties Union, best known for defending teenage thrill killers Leopold and Loeb in their trial for murdering 14-year-old Robert "Bobby" Franks and defending John T...

    )
  • An Indian
    Native Americans in the United States
    Native Americans in the United States are the indigenous peoples in North America within the boundaries of the present-day continental United States, parts of Alaska, and the island state of Hawaii. They are composed of numerous, distinct tribes, states, and ethnic groups, many of which survive as...

     canoe
    Canoe
    A canoe or Canadian canoe is a small narrow boat, typically human-powered, though it may also be powered by sails or small electric or gas motors. Canoes are usually pointed at both bow and stern and are normally open on top, but can be decked over A canoe (North American English) or Canadian...

    ist
    .
  • A Pottsylvanian taxi
    Taxicab
    A taxicab, also taxi or cab, is a type of vehicle for hire with a driver, used by a single passenger or small group of passengers, often for a non-shared ride. A taxicab conveys passengers between locations of their choice...

     driver
    ; Natasha plays his partner, Spike
  • Barnacle
    Barnacle
    A barnacle is a type of arthropod belonging to infraclass Cirripedia in the subphylum Crustacea, and is hence related to crabs and lobsters. Barnacles are exclusively marine, and tend to live in shallow and tidal waters, typically in erosive settings. They are sessile suspension feeders, and have...

     Boris Badenov
    , sea captain (a reference to the song Barnacle Bill
    Barnacle Bill (song)
    "Barnacle Bill the Sailor" is an American drinking song adapted from "Bollocky Bill the Sailor", a traditional folk song originally titled "Abraham Brown"....

    )

Lampooning the medium and breaking the fourth wall

Jet Fuel Formula lampoons the medium of television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...

 and, particularly, television commercials, which are depicted as being so odious as to be used as weapons by warring nations. The conventions of television are a source for parody, as well as its quality. The characters frequently break the fourth wall
Fourth wall
The fourth wall is the imaginary "wall" at the front of the stage in a traditional three-walled box set in a proscenium theatre, through which the audience sees the action in the world of the play...

 to address the audience. This is particularly evident in some of the short supporting features, such as Mr. Know-It-All
Mr. Know-It-All
Mr. Know-It-All was a popular supporting segment of The Rocky and Bullwinkle Show. There were 50 produced. The segments featured Bullwinkle giving advice on a specific topic, such as how to catch a bee or how to sneak into the movie theater without a ticket. Of course, true to Bullwinkle's...

 and Bullwinkle's Corner, in which the audience sees backstage areas, light rigs, etc., and in which Rocky, Bullwinkle and particularly Boris portray characters distinct from their roles in the actual Rocky and Bullwinkle segments. Rocky and Bullwinkle may be viewed as an early, animated example of metafiction
Metafiction
Metafiction, also known as Romantic irony in the context of Romantic works of literature, is a type of fiction that self-consciously addresses the devices of fiction, exposing the fictional illusion...

, insofar as the characters make frequent reference to the fact that they are, in fact, characters engaged in the presentation of a work of fiction. In one brief scene Capt. Peachfuzz is seen reading a Mr. Peabody comic book. Natasha and Bullwinkle each reckon the passage of time in terms of episodes. Rocky and Bullwinkle respond to comments made by the narrator, and Boris chides him for revealing plot details.

"Our next episode"

The first episode ends with a teaser
Teaser
A teaser is a type of gambling bet that allows the bettor to combine his bets on two different games. The bettor can adjust the point spreads for the two games, but realizes a lower return on the bets in the event of a win....

 promoting the next episode with a now-familiar "double title" (Bullwinkle's Ride or Goodbye, Dollink). IMDB uses these "titles" to label individual episodes, but on the Rocky and Bullwinkle DVDs they are simply numbered 1 through 40, suggesting that the titles are to be viewed as a gag rather than as an actual label for the subsequent episode. Many involve cultural references—sometimes rather obscure—and often dreadful pun
Pun
The pun, also called paronomasia, is a form of word play which suggests two or more meanings, by exploiting multiple meanings of words, or of similar-sounding words, for an intended humorous or rhetorical effect. These ambiguities can arise from the intentional use and abuse of homophonic,...

s.

Limited animation

Rocky and Bullwinkle has long been held in high esteem for its witty, even sophisticated writing. But in contrast, the visual portion of the show is a prime example of limited animation
Limited animation
Limited animation is a process of making animated cartoons that does not redraw entire frames but variably reuses common parts between frames. One of its major trademarks is the stylized design in all forms and shapes, which in the early days was referred to as modern design...

, and as such it has been called "a well-written radio
Radio
Radio is the transmission of signals through free space by modulation of electromagnetic waves with frequencies below those of visible light. Electromagnetic radiation travels by means of oscillating electromagnetic fields that pass through the air and the vacuum of space...

 program with pictures". Some elements, such as the almost childlike quality of much of the scenery, might today be regarded as an integral part of the "look" of the show, but were in fact the product of severe financial limitations which required that animation be outsourced to a second-tier studio in Mexico
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...

. It might be expected that the animation of the earliest episodes would be even more "limited" than what followed. An exhaustive listing of continuity
Continuity (fiction)
In fiction, continuity is consistency of the characteristics of persons, plot, objects, places and events seen by the reader or viewer over some period of time...

 errors in Jet Fuel Formula would be beyond the scope of this article; however, it is common to see Boris's mustache disappear and reappear from moment to moment and for buildings and other background objects (such as the Polynesian
Polynesian culture
Polynesian culture refers to the indigenous peoples' culture of Polynesia who share common traits in language, customs and society. Chronologically, the development of Polynesian culture can be divided into four different historical eras:...

 hamburger
Hamburger
A hamburger is a sandwich consisting of a cooked patty of ground meat usually placed inside a sliced bread roll...

 stand visited by the passengers of the Andalusia) to completely change their appearance from one scene to the next.

The adult demographic

As noted above, Rocky and Bullwinkle is acclaimed for the quality of its writing rather than its animation. While the slapstick
Slapstick
Slapstick is a type of comedy involving exaggerated violence and activities which may exceed the boundaries of common sense.- Origins :The phrase comes from the batacchio or bataccio — called the 'slap stick' in English — a club-like object composed of two wooden slats used in Commedia dell'arte...

, "cartoonish" elements of the program may appeal to children the ongoing popularity of the program is due rather to the wit and sophistication of its writing. From the earliest episodes Rocky and Bullwinkle included absurd, anarchic humor aimed primarily at adults rather than children. Five years before Dr. Strangelove
Dr. Strangelove or: How I Learned to Stop Worrying and Love the Bomb
Dr. Strangelove or: How I Learned to Stop Worrying and Love the Bomb, commonly known as Dr. Strangelove, is a 1964 black comedy film which satirizes the nuclear scare. It was directed, produced, and co-written by Stanley Kubrick, starring Peter Sellers and George C. Scott, and featuring Sterling...

, Jet Fuel Formula was satirizing the American military and government, most notably in the person of Capt. Peter "Wrong Way" Peachfuzz
Peter Peachfuzz
Capt. Peter “Wrong Way” Peachfuzz was a supporting character on the animated television programs Rocky and His Friends and The Bullwinkle Show, now known collectively as The Rocky and Bullwinkle Show...

 but also in other characters and situations throughout the story. In fact, Jet Fuel Formula may be viewed as a 40-episode satire of Cold War sensibilities, at a time when such topics were generally viewed with grave seriousness (see Duck and Cover
Duck and Cover
Duck and Cover are a hard rock band from Pretoria. Duck and Cover have established their presence in the local South African music scene during 4 years of gigs, festivals, concerts and publicity. The band relies on 70s rock and metal, as well as more contemporary rock music influences to guarantee...

). In addition to political matters, Rocky and Bullwinkle cartoons include an almost-constant barrage of cultural references. While many may be unfamiliar to a 21st century audience, some likely were obscure from the start and include references to turn-of-the-century stage comedies and old popular songs. Boris's disguises make reference to Edmund Hillary
Edmund Hillary
Sir Edmund Percival Hillary, KG, ONZ, KBE , was a New Zealand mountaineer, explorer and philanthropist. On 29 May 1953 at the age of 33, he and Sherpa mountaineer Tenzing Norgay became the first climbers known to have reached the summit of Mount Everest – see Timeline of climbing Mount Everest...

, Eddie Rickenbacker
Eddie Rickenbacker
Edward Vernon Rickenbacker was an American fighter ace in World War I and Medal of Honor recipient. He was also a race car driver and automotive designer, a government consultant in military matters and a pioneer in air transportation, particularly as the longtime head of Eastern Air Lines.-Early...

, and Clarence Darrow
Clarence Darrow
Clarence Seward Darrow was an American lawyer and leading member of the American Civil Liberties Union, best known for defending teenage thrill killers Leopold and Loeb in their trial for murdering 14-year-old Robert "Bobby" Franks and defending John T...

, as well as to the profane folk song, Barnacle Bill the Sailor
Barnacle Bill (song)
"Barnacle Bill the Sailor" is an American drinking song adapted from "Bollocky Bill the Sailor", a traditional folk song originally titled "Abraham Brown"....

. Furthermore, Bullwinkle's difficulty in speaking the name of Boris's "uncle" (actually the mooseberry bush in disguise) makes reference to the fact, likely unfamiliar to many Americans, that although pronounced "Chumly" the name is actually spelled "Cholmondeley
Cholmondeley
Cholmondeley can refer to:Places*Cholmondeley, Cheshire, a village in Cheshire*Cholmondeley CastlePeople*Alice Cholmondeley, a pseudonym used by Elizabeth von Arnim for her book Christine*David Cholmondeley, 7th Marquess of Cholmondeley Cholmondeley can refer to:Places*Cholmondeley, Cheshire, a...

". The "titles" given as teasers for upcoming episodes include references to 1930 Broadway
Broadway theatre
Broadway theatre, commonly called simply Broadway, refers to theatrical performances presented in one of the 40 professional theatres with 500 or more seats located in the Theatre District centered along Broadway, and in Lincoln Center, in Manhattan in New York City...

 (Cheerful Little Earful
Cheerful Little Earful
"Cheerful Little Earful" is a 1930 song composed by Harry Warren, with lyrics by Ira Gershwin and Billy Rose.It was written for the musical Sweet and Low .-Notable recordings:...

), classic literature (James Hilton
James Hilton
James Hilton was an English novelist who wrote several best-sellers, including Lost Horizon and Goodbye, Mr. Chips.-Biography:...

's Goodbye, Mr. Chips
Goodbye, Mr. Chips
Goodbye, Mr. Chips is a novel by James Hilton, published in the United States in June 1934 by Little, Brown and Company and in the United Kingdom in October of that same year by Hodder & Stoughton...

, Ernest Hemingway
Ernest Hemingway
Ernest Miller Hemingway was an American author and journalist. His economic and understated style had a strong influence on 20th-century fiction, while his life of adventure and his public image influenced later generations. Hemingway produced most of his work between the mid-1920s and the...

's The Old Man and the Sea
The Old Man and the Sea
The Old Man and the Sea is a novel written by American author Ernest Hemingway in 1951 in Cuba, and published in 1952. It was the last major work of fiction to be produced by Hemingway and published in his lifetime. One of his most famous works, it centers upon Santiago, an aging fisherman who...

, Rudyard Kipling
Rudyard Kipling
Joseph Rudyard Kipling was an English poet, short-story writer, and novelist chiefly remembered for his celebration of British imperialism, tales and poems of British soldiers in India, and his tales for children. Kipling received the 1907 Nobel Prize for Literature...

's Captains Courageous
Captains Courageous
Captains Courageous is an 1897 novel, by Rudyard Kipling, that follows the adventures of fifteen-year-old Harvey Cheyne Jr., the arrogant and spoiled son of a railroad tycoon...

, and William Faulkner
William Faulkner
William Cuthbert Faulkner was an American writer from Oxford, Mississippi. Faulkner worked in a variety of media; he wrote novels, short stories, a play, poetry, essays and screenplays during his career...

's Go Down, Moses
Go Down, Moses
Go Down, Moses is a collection of seven related pieces of short fiction by American author William Faulkner, sometimes considered a novel...

—the latter of which could also be read as a reference to the African-American Spiritual
Spiritual (music)
Spirituals are religious songs which were created by enslaved African people in America.-Terminology and origin:...

), two polka
Polka
The polka is a Central European dance and also a genre of dance music familiar throughout Europe and the Americas. It originated in the middle of the 19th century in Bohemia...

 standards (Too Fat Polka and Pennsylvania
Pennsylvania
The Commonwealth of Pennsylvania is a U.S. state that is located in the Northeastern and Mid-Atlantic regions of the United States. The state borders Delaware and Maryland to the south, West Virginia to the southwest, Ohio to the west, New York and Ontario, Canada, to the north, and New Jersey to...

 Polka
), early 20th century musical comedy (The Earl and the Girl
The Earl and the Girl
The Earl and the Girl is a musical comedy in two acts by Seymour Hicks, with lyrics by Percy Greenbank and music by Ivan Caryll. It was produced by William Greet and opened at the Adelphi Theatre in London on 10 December 1903. It transferred to the Lyric Theatre on 12 September 1904, running for...

), classic American drama (Eugene O'Neill
Eugene O'Neill
Eugene Gladstone O'Neill was an American playwright and Nobel laureate in Literature. His poetically titled plays were among the first to introduce into American drama techniques of realism earlier associated with Russian playwright Anton Chekhov, Norwegian playwright Henrik Ibsen, and Swedish...

's The Iceman Cometh
The Iceman Cometh
The Iceman Cometh is a play written by American playwright Eugene O'Neill in 1939. First published in 1940 the play premiered on Broadway at the Martin Beck Theatre on 9 October 1946, directed by Eddie Dowling where it ran for 136 performances to close on 15 March 1947.-Characters:* Night Hawk-...

), as well as contemporary films, such as Some Like It Hot
Some Like It Hot
Some Like It Hot is an American comedy film, made in 1958 and released in 1959, which was directed by Billy Wilder and starred Marilyn Monroe, Tony Curtis, Jack Lemmon and George Raft. The supporting cast includes Joe E. Brown, Pat O'Brien and Nehemiah Persoff. The film is a remake by Wilder and I....

, The Moon Is Blue
The Moon Is Blue
The Moon Is Blue is a 1953 American comedy film produced and directed by Otto Preminger. The screenplay by F. Hugh Herbert, based on his 1951 play of the same title, focuses on a young woman who meets an architect on the observation deck of the Empire State Building and quickly turns his life...

, and Visit to a Small Planet
Visit to a Small Planet
Visit to a Small Planet is a 1960 Paramount Pictures film starring Jerry Lewis, based on a play by Gore Vidal. It was released on February 4, 1960.-Plot:...

.

Credits



(This listing is based on a cross reference of the actual series credits that appeared at the end of each installment of Rocky and His Friends and the sometimes more exhaustive credits posted at IMDB. Individuals known to be involved solely with the supporting features (e.g., Hans Conreid, the voice of Snidely Whiplash
Snidely Whiplash
Snidely Whiplash is the cartoon arch-villain to Dudley Do-Right in the tongue-in-cheek Dudley Do-Right of the Mounties segments of The Rocky and Bullwinkle Show by American animation pioneer Jay Ward....

, and Edward Everett Horton
Edward Everett Horton
Edward Everett Horton was an American character actor. He had a long career in film, theater, radio, television and voice work for animated cartoons. He is especially known for his work in the films of Fred Astaire and Ginger Rogers.-Early life:Horton was born in Brooklyn, New York, to Isabella...

, the narrator of Fractured Fairy Tales) are not listed here.)

Recipe

According to the recipe glimpsed in Episode 12 the formula for the Moon Men's fuel includes:
1 cup frogs legs
2 Tbs. wolfbane
1 pinch mooseberry juice
3/4 cup light bulbs
1 qt. chalk
Chalk
Chalk is a soft, white, porous sedimentary rock, a form of limestone composed of the mineral calcite. Calcite is calcium carbonate or CaCO3. It forms under reasonably deep marine conditions from the gradual accumulation of minute calcite plates shed from micro-organisms called coccolithophores....

3 tanna leaves
6 stink berries

Home video

Jet Fuel Formula was released on DVD
DVD
A DVD is an optical disc storage media format, invented and developed by Philips, Sony, Toshiba, and Panasonic in 1995. DVDs offer higher storage capacity than Compact Discs while having the same dimensions....

on August 5, 2003 as part of Rocky & Bullwinkle & Friends Complete Season 1. This 4-disc set includes both Jet Fuel Formula and Box Top Robbery (the other season 1 story arc) in their entirety, along with all supporting features from the first season (1959-1960).

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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