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Luxury Vehicles

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Luxury vehicles



 
 
Luxury vehicle is a marketing term
Marketing

Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large....
 for a vehicle that provides luxury—that which is beyond strict necessity—in exchange for increased cost to the buyer. According to the European Comission, the "luxury vehicle" segment is classified as F-segment. However, the boundaries between the traditional segments are increasingly becoming blurred and diluted as features once exclusive to luxury vehicles become standard equipment on even small cars.

The term suggests a vehicle with greater equipment, performance, construction precision, comfort, design ingenuity, technological innovation, or features that convey brand
Brand

A brand is a collection of symbols, experiences and associations connected with a product, a service, a person or any other artifact or entity....
 image, cachet, status
Social status

In sociology or anthropology, social status is the honor or prestige attached to one's position in society . The stratification system, which is the system of distributing rewards to the members of society, determines social status....
, or prestige—or any other discretionary feature or combination of features.

The term may be applied to any vehicle type—from minivan
Minivan

File:Plymouth Voyager 1992.jpgA minivan, multi-purpose vehicle , people-carrier, people-mover or multi-utility vehicle is a type of automobile similar in shape to a van that is designed for personal use....
 to convertible
Convertible

A convertible is a type of automobile in which the roof can retract and fold away, converting it from an enclosed to an open-air vehicle. Many different car body styles are manufactured and marketed in convertible form....
, crossover or sport utility vehicle
Sport utility vehicle

A sport utility vehicle is a generic marketing description for a vehicle similar to a station wagon but built on a light-truck chassis. Usually equipped with four-wheel drive for on or off-road ability, some SUVs include the towing capacity of a pickup truck with the passenger-carrying space of a minivan....
 and to any size vehicle, from small to large—in any price range.

Though widely used, the term is broad, highly variable, ambiguous and abstruse—and lacks both measurability or verifiability.






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Encyclopedia


Luxury vehicle is a marketing term
Marketing

Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large....
 for a vehicle that provides luxury—that which is beyond strict necessity—in exchange for increased cost to the buyer. According to the European Comission, the "luxury vehicle" segment is classified as F-segment. However, the boundaries between the traditional segments are increasingly becoming blurred and diluted as features once exclusive to luxury vehicles become standard equipment on even small cars.

The term suggests a vehicle with greater equipment, performance, construction precision, comfort, design ingenuity, technological innovation, or features that convey brand
Brand

A brand is a collection of symbols, experiences and associations connected with a product, a service, a person or any other artifact or entity....
 image, cachet, status
Social status

In sociology or anthropology, social status is the honor or prestige attached to one's position in society . The stratification system, which is the system of distributing rewards to the members of society, determines social status....
, or prestige—or any other discretionary feature or combination of features.

The term may be applied to any vehicle type—from minivan
Minivan

File:Plymouth Voyager 1992.jpgA minivan, multi-purpose vehicle , people-carrier, people-mover or multi-utility vehicle is a type of automobile similar in shape to a van that is designed for personal use....
 to convertible
Convertible

A convertible is a type of automobile in which the roof can retract and fold away, converting it from an enclosed to an open-air vehicle. Many different car body styles are manufactured and marketed in convertible form....
, crossover or sport utility vehicle
Sport utility vehicle

A sport utility vehicle is a generic marketing description for a vehicle similar to a station wagon but built on a light-truck chassis. Usually equipped with four-wheel drive for on or off-road ability, some SUVs include the towing capacity of a pickup truck with the passenger-carrying space of a minivan....
 and to any size vehicle, from small to large—in any price range.

Though widely used, the term is broad, highly variable, ambiguous and abstruse—and lacks both measurability or verifiability. In other words, there is no test, defined threshold, or industry standard, that determines at what point an automobile becomes a "luxury vehicle."

"What is a luxury car to some... may be 'ordinary' to others."

Global references

  • ACRISS
    ACRISS Car Classification Code

    The ACRISS Car Classification Code is a code used by many car rental companies, including Avis Rent A Car System, Budget Rent a Car, Alamo Rent A Car, Europcar and National Car Rental, for classifying vehicles....
     is a code system used by many car rental
    Car rental

    A car rental, rent-a-car or car hire agency is a company that rents automobiles for short periods of time for a fee. It is an elaborate form of a rental shop, organized in numerous local Branch#Organizationses, primarily located near airports or busy city areas and often complemented by a website allowing online Computer reser...
     companies in the US for classifying vehicles (but not brands or marques). The system includes Luxury and Premium categories.
  • Australia In Australia, for taxation purposes a luxury car is defined as a passenger car whose value exceeds a certain threshold (see: Luxury Car Tax
    Luxury Car Tax

    Luxury Car Tax is a tax collected by the Australian Taxation Office on behalf of the Australian Government.Luxury Car Tax is payable by businesses which purchase or import luxury cars, unless the business' ABN number is quoted in the correct format to the supplier or Customs....
    ).
  • Germany: In Germany the term "Upper class" is used.
  • Russia: Russian markets use the term "representative vehicle" (also translated as "luxury vehicle").


See also

  • Luxury good
    Luxury good

    File:S-KlasseW221.jpgIn economics, a luxury good is a good for which demand increases more than proportionally as income rises, in contrast to a "necessity good", for which demand increases less than proportionally as income rises....
  • Veblen good