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Land Rover

Land Rover

Overview
Land Rover is a British car manufacturer
Automaker
The automotive industry designs, develops, manufactures, markets, and sells motor vehicles, and is one of the world's most important economic sectors by revenue....

 with its headquarters in Gaydon
Gaydon
Gaydon is a parish and village in Warwickshire, England, close to Leamington Spa. In the 2001 census, the parish had a population of 376.The village is at the junction of the B4100 and B4451 roads, a mile from Junction 12 of the M40 motorway, and is two miles north-east of Kineton.-Motor...

, Warwickshire, United Kingdom which specialises in four-wheel-drive vehicles. It is owned by the Indian company Tata Motors
Tata Motors
Tata Motors Limited is an Indian multinational automotive corporation headquartered in Mumbai, India. Part of the Tata Group, it was formerly known as TELCO...

, forming part of their Jaguar Land Rover
Jaguar Land Rover
Jaguar Land Rover is a British automotive company owned by Tata Motors of India. It develops, manufactures and sells vehicles under the Jaguar and Land Rover marques.-History:...

 (JLR) group. It is the second oldest four-wheel-drive car brand in the world (after Jeep
Jeep
Jeep is an automobile marque of Chrysler . The first Willys Jeeps were produced in 1941 with the first civilian models in 1945, making it the oldest off-road vehicle and sport utility vehicle brand. It inspired a number of other light utility vehicles, such as the Land Rover which is the second...

).
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Encyclopedia
Land Rover is a British car manufacturer
Automaker
The automotive industry designs, develops, manufactures, markets, and sells motor vehicles, and is one of the world's most important economic sectors by revenue....

 with its headquarters in Gaydon
Gaydon
Gaydon is a parish and village in Warwickshire, England, close to Leamington Spa. In the 2001 census, the parish had a population of 376.The village is at the junction of the B4100 and B4451 roads, a mile from Junction 12 of the M40 motorway, and is two miles north-east of Kineton.-Motor...

, Warwickshire, United Kingdom which specialises in four-wheel-drive vehicles. It is owned by the Indian company Tata Motors
Tata Motors
Tata Motors Limited is an Indian multinational automotive corporation headquartered in Mumbai, India. Part of the Tata Group, it was formerly known as TELCO...

, forming part of their Jaguar Land Rover
Jaguar Land Rover
Jaguar Land Rover is a British automotive company owned by Tata Motors of India. It develops, manufactures and sells vehicles under the Jaguar and Land Rover marques.-History:...

 (JLR) group. It is the second oldest four-wheel-drive car brand in the world (after Jeep
Jeep
Jeep is an automobile marque of Chrysler . The first Willys Jeeps were produced in 1941 with the first civilian models in 1945, making it the oldest off-road vehicle and sport utility vehicle brand. It inspired a number of other light utility vehicles, such as the Land Rover which is the second...

).

The Land Rover name was originally used by the Rover Company for one specific vehicle model, named simply the Land Rover
Land Rover Series
The Land Rover Series I, II, and III are off-road vehicles produced by the British manufacturer Land Rover that were inspired by the US-built Willys Jeep...

, launched by Rover in 1948. Over the following years it developed into a marque encompassing a range of four-wheel-drive models, including the Defender, Discovery
Land Rover Discovery
The Discovery was introduced into the United Kingdom in 1989. The company code-named the vehicle "Project Jay". The new model was based on the chassis and drivetrain of the more upmarket Range Rover, but with a lower price aimed at a larger market segment and intended to compete with Japanese...

, Freelander
Land Rover Freelander
The Land Rover Freelander is a compact crossover SUV made by Land Rover.The current generation is sold as the LR2 in North America and as the Freelander 2 in Europe...

, Range Rover
Range Rover
The Range Rover is a large luxury four-wheel drive sport utility vehicle produced by British car maker Land Rover. The model, launched in 1970, is now in its third generation...

, Range Rover Sport
Range Rover Sport
The Range Rover Sport is a luxury-type sport utility vehicle produced by the Jaguar Land Rover business unit of India's Tata Motors.-Chassis:...

 and Range Rover Evoque. Land Rovers are currently assembled in the company's Halewood
Halewood Body & Assembly
Halewood Body & Assembly is a Jaguar Land Rover production facility based in Halewood, Merseyside, England.Halewood was originally opened by the Ford Motor Company on 2 October 1963 to build the then small-saloon sized Ford Anglia...

 and Solihull
Solihull plant
The Solihull plant is a car manufacturing factory in Lode Lane, Solihull, UK, now owned by Land Rover.The plant currently produces the Range Rover, Range Rover Sport, Land Rover Discovery and Land Rover Defender vehicles.-History:...

 plants, with research and development taking place at JLR's Gaydon and Whitley
Whitley plant
The Whitley plant, situated in Whitley, Coventry in the West Midlands of England, is one of the engineering centres of Jaguar Land Rover and the headquarters of Jaguar Cars...

 engineering centres. Land Rover sold 194,000 vehicles worldwide in 2009.

Land Rover has had several owners during its history. In 1967 the Rover Company became part of Leyland Motor Corporation and in 1968 Leyland Motor Corporation itself merged with British Motor Holdings
British Motor Holdings
British Motor Holdings Limited was a British motor company known until 14 December 1966 as British Motor Corporation Limited .-History:...

 to form British Leyland. In the 1980s British Leyland was broken-up and in 1988 Rover Group
Rover Group
The Rover Group plc was the name given in 1986 to the British state-owned vehicle manufacturer previously known as British Leyland or BL. Owned by British Aerospace from 1988 to 1994, when it was sold to BMW, the Group was broken up in 2000 with the Rover and MG marques being acquired by the MG...

, including Land Rover, was acquired by British Aerospace
British Aerospace
British Aerospace plc was a UK aircraft, munitions and defence-systems manufacturer. Its head office was in the Warwick House in the Farnborough Aerospace Centre in Farnborough, Hampshire...

. In 1994 Rover Group was acquired by BMW
BMW
Bayerische Motoren Werke AG is a German automobile, motorcycle and engine manufacturing company founded in 1916. It also owns and produces the Mini marque, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad and Husqvarna brands...

. In 2000 Rover Group was broken-up by BMW and Land Rover was sold to Ford Motor Company
Ford Motor Company
Ford Motor Company is an American multinational automaker based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford and Lincoln brands, Ford also owns a small stake in Mazda in Japan and Aston Martin in the UK...

, becoming part of its Premier Automotive Group
Premier Automotive Group
The Premier Automotive Group , was a group within the Ford Motor Company which was formed in 1999 to oversee the business operations of Ford's high-end automotive marques....

. In June 2008 Ford sold both Land Rover and Jaguar Cars to Tata Motors.

History



The design for the original Land Rover vehicle was started in 1947 by Maurice Wilks
Maurice Wilks
Maurice Cary Ferdinand Wilks was an automotive and aeronautical engineer, and by the time of his death in 1963, was the chairman of the Rover Company, a British car manufacturer...

, chief designer at the Rover Company, on his farm in Newborough, Anglesey
Newborough, Anglesey
Newborough is a village in the south-western corner of the Isle of Anglesey in Wales; it is in the community of Rhosyr, which has a population of 2,169.-History:Newborough was a commotal centre of medieval Anglesey...

. It is said that he was inspired by an American World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...

 Jeep that he used one summer at his holiday home in Wales. The first Land Rover prototype, later nicknamed 'Centre Steer
Centre Steer
The Centre Steer is the name given by enthusiasts to the prototype of the Land Rover 4x4 automobile. Being a prototype, only one example was built and the production vehicle differed significantly in many ways...

', was built on a Jeep chassis.

The early choice of colour was dictated by military surplus
Military surplus
Military surplus are goods, usually matériel, that are sold or otherwise disposed of when no longer needed by the military. Entrepreneurs often buy these goods and resell them at surplus stores. Military surplus rarely includes weapons or munitions, though they are occasionally found in such stores...

 supplies of aircraft cockpit paint, so early vehicles only came in various shades of light green; all models until recently feature sturdy box section ladder-frame chassis.

The early vehicles, such as the Series I, were field-tested at Long Bennington and designed to be field-serviced; advertisements for Rovers cite vehicles driven thousands of miles on banana oil. Now with more complex service requirements this is less of an option. The British Army
British Army
The British Army is the land warfare branch of Her Majesty's Armed Forces in the United Kingdom. It came into being with the unification of the Kingdom of England and Scotland into the Kingdom of Great Britain in 1707. The new British Army incorporated Regiments that had already existed in England...

 maintains the use of the mechanically simple 2.5-litre four-cylinder 300TDi engined versions rather than the electronically controlled 2.5-litre five-cylinder TD5 to retain some servicing simplicity. This engine also continued in use in some export markets using units built at a Ford
Ford Motor Company
Ford Motor Company is an American multinational automaker based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford and Lincoln brands, Ford also owns a small stake in Mazda in Japan and Aston Martin in the UK...

 plant in Brazil, where Land Rovers were built under license and the engine was also used in Ford pick-up trucks built locally. Production of the TDi engine ended in the United Kingdom in 2006, meaning that Land Rover no longer offers it as an option. International Motors of Brazil offer an engine called the 2.8 TGV Power Torque, which is essentially a 2.8-litre version of the 300TDi, with a corresponding increase in power and torque. All power is combined with an All-Terrain Traction Control which gives active terrain response; Ferrari uses a similar system in race traction.

During its ownership by Ford, Land Rover was associated with Jaguar. In many countries they shared a common sales and distribution network (including shared dealerships), and some models shared components and production facilities.

Sale to Tata


On 11 June 2007, Ford Motor Company
Ford Motor Company
Ford Motor Company is an American multinational automaker based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford and Lincoln brands, Ford also owns a small stake in Mazda in Japan and Aston Martin in the UK...

 announced its plan to sell Land Rover, along with Jaguar. Ford retained the services of Goldman Sachs
Goldman Sachs
The Goldman Sachs Group, Inc. is an American multinational bulge bracket investment banking and securities firm that engages in global investment banking, securities, investment management, and other financial services primarily with institutional clients...

, Morgan Stanley
Morgan Stanley
Morgan Stanley is a global financial services firm headquartered in New York City serving a diversified group of corporations, governments, financial institutions, and individuals. Morgan Stanley also operates in 36 countries around the world, with over 600 offices and a workforce of over 60,000....

 and HSBC
HSBC
HSBC Holdings plc is a global banking and financial services company headquartered in Canary Wharf, London, United Kingdom. it is the world's second-largest banking and financial services group and second-largest public company according to a composite measure by Forbes magazine...

 to advise it on the details of the deal. The buyer was initially expected to be announced by September 2007, but the sale was delayed and an announcement was not made until March 2008. A UK-based private equity
Private equity
Private equity, in finance, is an asset class consisting of equity securities in operating companies that are not publicly traded on a stock exchange....

 firm, Alchemy Partners, and the India-headquartered Tata Motors
Tata Motors
Tata Motors Limited is an Indian multinational automotive corporation headquartered in Mumbai, India. Part of the Tata Group, it was formerly known as TELCO...

 and Mahindra and Mahindra expressed interest in purchasing Jaguar and Land Rover from the Ford Motor Company
Ford Motor Company
Ford Motor Company is an American multinational automaker based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford and Lincoln brands, Ford also owns a small stake in Mazda in Japan and Aston Martin in the UK...

.

Before the sale was announced, Anthony Bamford, chairman of British excavators manufacturer JCB
J. C. Bamford
JCB is a global construction, demolition and agricultural equipment company headquartered in Rocester, United Kingdom. It is the world's third-largest construction equipment manufacturer. It produces over 300 types of machines, including diggers , excavators, tractors and diesel engines...

, had expressed interest in purchasing Jaguar Cars in August, the year previously; only to back out when told the sale would also involve Land Rover, which he did not wish to buy.

Tata Motors received endorsements from the Transport and General Workers' Union (TGWU)-Amicus
Amicus
Amicus was the United Kingdom's second-largest trade union, and the largest private sector union, formed by the merger of Manufacturing Science and Finance, the AEEU agreed in 2001, and two smaller unions, UNIFI and the GPMU...

 combine and Ford as a preferred bidder.

On 26 March 2008, Ford announced that it had agreed to sell its Jaguar and Land Rover operations to Tata Motors, and that the sale was expected to be completed by the end of the second quarter of 2008. On 2 June 2008, the sale to Tata Motors was completed by both parties. Included in the deal were the rights to three other British brands: Jaguar's own Daimler
Daimler Motor Company
The Daimler Motor Company Limited was an independent British motor vehicle manufacturer founded in London by H J Lawson in 1896, which set up its manufacturing base in Coventry. The right to the use of the name Daimler had been purchased simultaneously from Gottlieb Daimler and Daimler Motoren...

, as well as two dormant brands Lanchester
Lanchester Motor Company
The Lanchester Motor Company Limited was a car manufacturer based until 1930 at Armourer Mills, Montgomery Street, Sparkbrook, Birmingham, England. It operated from 1895 to 1955....

 and Rover. BMW
BMW
Bayerische Motoren Werke AG is a German automobile, motorcycle and engine manufacturing company founded in 1916. It also owns and produces the Mini marque, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad and Husqvarna brands...

 and Ford had previously retained ownership of the Rover brand to protect the integrity of the Land Rover brand, with which 'Rover' might be confused in the US 4x4 market; the Rover brand was originally used under license by MG Rover until it collapsed in 2005, at which point it was re-acquired by the then Ford Motor Company owned Land Rover Limited.

Timeline



  • 1947: Rover's chief designer Maurice Wilks and his associates create a prototype for a new off-road vehicle
  • 1948: The first Land Rover was officially launched the 30th April, 1948, at the Amsterdam Motor Show
  • 1958: Series II launched
  • 1961: Series IIA began production
  • 1967: Rover becomes part of Leyland Motors Ltd
    Leyland Motors Ltd
    Leyland Motors Limited was a British vehicle manufacturer of lorries, buses and trolleybuses. It gave its name to the British Leyland Motor Corporation formed when it merged with British Motor Holdings, later to become British Leyland after being nationalised...

    , later British Leyland (BL) as Rover Triumph
  • 1970: Introduction of the Range Rover
  • 1971: Series III launched
  • 1975: BL collapses and is nationalised, publication of the Ryder Report
    Ryder Report (British Leyland)
    The Ryder Report was the official report produced for the Government of the United Kingdom in 1975 by Sir Don Ryder, newly appointed head of the UK's National Enterprise Board who was given the task of reporting on the British Leyland Motor Corporation and listing recommendations for its future.The...

     recommends that Land Rover be split from Rover and be treated as a separate company within BL and becomes part of the new commercial vehicle division called the Land Rover Leyland Group
  • 1976: One-millionth Land Rover leaves the production line
  • 1978: Land Rover Limited formed as a separate subsidiary of British Leyland
  • 1980: Rover car production ends at Solihull with the transfer of SD1 production to Cowley, Oxford; Solihull is now exclusively for Land Rover manufacture. 5-door Range Rover introduced.
  • 1983: Land Rover 90 (Ninety)/110 (One-Ten)/127 (renamed Defender in 1990) introduced
  • 1986: BL plc becomes Rover Group plc; Project Llama
    Land Rover Llama
    The Land Rover Llama is a vehicle that was designed and developed by the British company Land Rover in the mid-1980s. 11 prototypes and a single production vehicle were built during 1986/7 with the hope of winning a contract from the Ministry of Defence to replace its existing fleet of Land Rover...

     started
  • 1988: Rover Group is privatised and becomes part of British Aerospace
    British Aerospace
    British Aerospace plc was a UK aircraft, munitions and defence-systems manufacturer. Its head office was in the Warwick House in the Farnborough Aerospace Centre in Farnborough, Hampshire...

    , and is now known simply as Rover
  • 1986: Range Rover is introduced to the U.S market in April 1986
  • 1989: Introduction of the Discovery
    Land Rover Discovery
    The Discovery was introduced into the United Kingdom in 1989. The company code-named the vehicle "Project Jay". The new model was based on the chassis and drivetrain of the more upmarket Range Rover, but with a lower price aimed at a larger market segment and intended to compete with Japanese...

  • 1994: Rover Group is taken over by BMW
    BMW
    Bayerische Motoren Werke AG is a German automobile, motorcycle and engine manufacturing company founded in 1916. It also owns and produces the Mini marque, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad and Husqvarna brands...

    . Introduction of second-generation Range Rover. (The original Range Rover was continued under the name 'Range Rover Classic' until 1995)
  • 1997: Land Rover introduces the Special Edition Discovery XD with AA Yellow paint, subdued wheels, SD type roof racks, and a few other off-road upgrades directly from the factory. Produced only for the North American market, the Special Vehicles Division of Land Rover created only 250 of these bright yellow SUV's. Official formation of the Camel Trophy Owners Club by co-founders Neill Browne, Pantelis Giamarellos and Peter Sweetser.
  • 1997: Introduction of the Freelander
    Land Rover Freelander
    The Land Rover Freelander is a compact crossover SUV made by Land Rover.The current generation is sold as the LR2 in North America and as the Freelander 2 in Europe...

  • 1998: Introduction of the second generation of Discovery
  • 2000: BMW breaks up the Rover Group and sells Land Rover to Ford
    Ford Motor Company
    Ford Motor Company is an American multinational automaker based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford and Lincoln brands, Ford also owns a small stake in Mazda in Japan and Aston Martin in the UK...

     for £1.8 billion
  • 2002: Introduction of third-generation Range Rover
    Range Rover
    The Range Rover is a large luxury four-wheel drive sport utility vehicle produced by British car maker Land Rover. The model, launched in 1970, is now in its third generation...

  • 2005: Land Rover 'founder' Rover, collapses under the ownership of MG Rover Group
  • 2004: Introduction of the third-generation Discovery/LR3
    Land Rover Discovery
    The Discovery was introduced into the United Kingdom in 1989. The company code-named the vehicle "Project Jay". The new model was based on the chassis and drivetrain of the more upmarket Range Rover, but with a lower price aimed at a larger market segment and intended to compete with Japanese...

  • 2005: Introduction of Range Rover Sport
    Range Rover Sport
    The Range Rover Sport is a luxury-type sport utility vehicle produced by the Jaguar Land Rover business unit of India's Tata Motors.-Chassis:...

  • 2005: Adoption of the Jaguar AJ-V8 engine
    Jaguar AJ-V8 engine
    The Jaguar AJ-V8 is a compact DOHC V8 piston engine used in many Jaguar vehicles. It was the fourth new engine type in the history of the company. In 1997 it replaced both designs previously available on Jaguar cars: the straight-6 Jaguar AJ6 engine , and the Jaguar V12 engine...

     to replace the BMW M62
    BMW M62
    The BMW M62 is a V8 piston engine, built in Munich, Germany. It has an aluminum block with 98 mm bore centers and two aluminum DOHC cylinder heads.-M62:...

     V8
    V8 engine
    A V8 engine is a V engine with eight cylinders mounted on the crankcase in two banks of four cylinders, in most cases set at a right angle to each other but sometimes at a narrower angle, with all eight pistons driving a common crankshaft....

     in the Range Rover
  • 2006: Announcement of a new 2.4-litre diesel engine, 6-speed gearbox, dash and forward-facing rear seats for Defender. Introduction of second generation of Freelander (Freelander 2). Ford acquires the Rover trademark
    Trademark
    A trademark, trade mark, or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or...

     from BMW, who previously licensed its use to MG Rover Group
  • 8 May 2007: 4,000,000th Land Rover rolls off the production line, a Discovery 3 (LR3), donated to The Born Free Foundation
    Born Free Foundation
    The Born Free Foundation is a conservation and animal rescue organization in the United Kingdom. It originated in 1984 as the "Zoo Check Campaign" by actors Virginia McKenna and her husband Bill Travers along with their son Will Travers and four associates....

  • 12 June 2007: Announcement from the Ford Motor Company
    Ford Motor Company
    Ford Motor Company is an American multinational automaker based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford and Lincoln brands, Ford also owns a small stake in Mazda in Japan and Aston Martin in the UK...

     that it plans to sell Land Rover and also Jaguar Cars
  • August 2007: India's Tata Motors
    Tata Motors
    Tata Motors Limited is an Indian multinational automotive corporation headquartered in Mumbai, India. Part of the Tata Group, it was formerly known as TELCO...

     and Mahindra and Mahindra as well as financial sponsors Cerberus Capital Management
    Cerberus Capital Management
    Cerberus Capital Management, L.P. is one of the largest private equity investment firms in the United States. The firm is based in New York City, and run by -year-old financier Steve Feinberg. Former U.S...

    , TPG Capital and Apollo Global Management expressed their interest in purchasing Jaguar Cars and Land Rover from the Ford Motor Company.
  • 26 March 2008: Ford agreed to sell their Jaguar Land Rover
    Jaguar Land Rover
    Jaguar Land Rover is a British automotive company owned by Tata Motors of India. It develops, manufactures and sells vehicles under the Jaguar and Land Rover marques.-History:...

     operations to Tata Motors.
  • 2 June 2008:Tata Motors finalised their purchase of Jaguar and Land Rover from Ford.

Manufacturing


Land Rovers were manufactured primarily at the Solihull
Solihull
Solihull is a town in the West Midlands of England with a population of 94,753. It is a part of the West Midlands conurbation and is located 9 miles southeast of Birmingham city centre...

 plant, near Birmingham
Birmingham
Birmingham is a city and metropolitan borough in the West Midlands of England. It is the most populous British city outside the capital London, with a population of 1,036,900 , and lies at the heart of the West Midlands conurbation, the second most populous urban area in the United Kingdom with a...

, but production of the "Freelander" (2)
Land Rover Freelander
The Land Rover Freelander is a compact crossover SUV made by Land Rover.The current generation is sold as the LR2 in North America and as the Freelander 2 in Europe...

 was moved to the Jaguar
Jaguar (car)
Jaguar Cars Ltd, known simply as Jaguar , is a British luxury car manufacturer, headquartered in Whitley, Coventry, England. It is part of the Jaguar Land Rover business, a subsidiary of the Indian company Tata Motors....

 car factory at Halewood
Halewood
Halewood is in Merseyside, England and is located in the Metropolitan Borough of Knowsley. The district lies near Liverpool's southeastern boundary, bordered by the suburbs of Hunts Cross and Woolton....

 near Liverpool
Liverpool
Liverpool is a city and metropolitan borough of Merseyside, England, along the eastern side of the Mersey Estuary. It was founded as a borough in 1207 and was granted city status in 1880...

, a former Ford car plant. Defender models are assembled under licence in several locations worldwide, including Spain (Santana Motors
Santana Motors
Santana Motor S.A. was a Spanish car manufacturer based in Linares, in the province of Jaén, Spain.-History:The company was founded as "Metalúrgica de Santa Ana, SA" and originally manufactured agricultural equipment...

), Iran (Pazhan Morattab
Morattab
Morattab is an SUV manufacturer based in Tehran, Iran. Since 1962, the company has produced clone versions of the Series Land Rover. The currently produced models are versions of the "Series IV" made by Santana Motor of Spain until the early 1990s, when the production tooling and design were sold...

), Brazil (Karmann
Karmann
Wilhelm Karmann GmbH, commonly known simply as Karmann, in Osnabrück, Germany was until 2009 the largest independent motor vehicle manufacturing company in Germany...

)and Turkey (Otokar
Otokar
Otokar, a sub-division of Koç Holding, is a Turkish manufacturer of buses and military vehicles headquartered in Sakarya, Turkey.-History:Otokar began business in 1963 as Turkey's first intercity bus manufacturing company under the license of Magirus Deutz of Istanbul. Otokar was noted for...

). The former BL/Rover Group technical centre at Gaydon
Gaydon
Gaydon is a parish and village in Warwickshire, England, close to Leamington Spa. In the 2001 census, the parish had a population of 376.The village is at the junction of the B4100 and B4451 roads, a mile from Junction 12 of the M40 motorway, and is two miles north-east of Kineton.-Motor...

 in Warwickshire
Warwickshire
Warwickshire is a landlocked non-metropolitan county in the West Midlands region of England. The county town is Warwick, although the largest town is Nuneaton. The county is famous for being the birthplace of William Shakespeare...

 is home to the corporate and R&D headquarters.

In May 2010, Tata Motors announced that it plans to build Land Rovers (as well as Jaguar cars) in China as the company seeks to cut costs and expand sales. Tata announced in October 2010 that they have scrapped plans to close one of the two facilities in the midlands (Castle Bromwich, where the Jaguar XJ and XK cars are assembled, and Solihull, where Land Rovers are built).

Models





Historic

  • Series I, II, IIA and III
    Land Rover Series
    The Land Rover Series I, II, and III are off-road vehicles produced by the British manufacturer Land Rover that were inspired by the US-built Willys Jeep...

     — the original 4×4
  • Range Rover Classic — the original Range Rover, produced from 1970 to 1996

Current

2011 UK Land Rover model line-up
Model Type
Defender  Large off-road 4x4
Freelander 2
Land Rover Freelander
The Land Rover Freelander is a compact crossover SUV made by Land Rover.The current generation is sold as the LR2 in North America and as the Freelander 2 in Europe...

 
Small off-road 4×4
Discovery 4
Land Rover Discovery
The Discovery was introduced into the United Kingdom in 1989. The company code-named the vehicle "Project Jay". The new model was based on the chassis and drivetrain of the more upmarket Range Rover, but with a lower price aimed at a larger market segment and intended to compete with Japanese...

 
Large off-road 4x4
Range Rover Evoque  Small off-road 4×4
Range Rover Sport
Range Rover Sport
The Range Rover Sport is a luxury-type sport utility vehicle produced by the Jaguar Land Rover business unit of India's Tata Motors.-Chassis:...

 
Large off-road 4x4
Range Rover
Range Rover (L322)
The Range Rover is the third-generation Range Rover model from British car maker Land Rover. It was introduced in 2002...

 
Large off-road 4x4

2011 U.S. Land Rover model line-up
Model Type
Land Rover LR2
Land Rover Freelander
The Land Rover Freelander is a compact crossover SUV made by Land Rover.The current generation is sold as the LR2 in North America and as the Freelander 2 in Europe...

 
Compact SUV
Land Rover LR4
Land Rover Discovery
The Discovery was introduced into the United Kingdom in 1989. The company code-named the vehicle "Project Jay". The new model was based on the chassis and drivetrain of the more upmarket Range Rover, but with a lower price aimed at a larger market segment and intended to compete with Japanese...

 
Mid-size SUV
Range Rover Evoque  Compact SUV
Range Rover Sport
Range Rover Sport
The Range Rover Sport is a luxury-type sport utility vehicle produced by the Jaguar Land Rover business unit of India's Tata Motors.-Chassis:...

 
Mid-size SUV
Range Rover
Range Rover (L322)
The Range Rover is the third-generation Range Rover model from British car maker Land Rover. It was introduced in 2002...

 
Full-size SUV


At the 2004 North American International Auto Show
North American International Auto Show
The North American International Auto Show is an annual auto show held in Detroit, Michigan at Cobo Center, usually in January. It is among the largest auto shows in North America.-History:...

, Land Rover introduced its first concept
Concept car
A concept vehicle or show vehicle is a car made to showcase new styling and or new technology. They are often shown at motor shows to gauge customer reaction to new and radical designs which may or may not have a chance of being produced....

, the Range Stormer (Gritzinger, 2004). A "green" concept known as Land e was also shown.

Military


Models developed for the UK Ministry of Defence
Ministry of Defence (United Kingdom)
The Ministry of Defence is the United Kingdom government department responsible for implementation of government defence policy and is the headquarters of the British Armed Forces....

 (MoD) include:
  • 101 Forward Control
    Land Rover 101 Forward Control
    thumb|right|300px|Side View.The 101 Forward Control was a vehicle produced by Land Rover for the British Army.-History:The vehicle was primarily produced to meet the Army's requirement for a gun tractor, and was designed to tow a field gun with a ton of ammunition and other equipment in the rear...

     - also known as the "Land Rover One Tonne FC"
  • 1/2 ton Lightweight
    Land Rover 1/2 ton Lightweight
    The Lightweight 1/2 ton was a British military vehicle supplied by Land Rover.-History:In the early 1960s both the Royal Marines, then largely based on commando carriers, and the British Army required a vehicle that could be carried by air...

     - airportable military short-wheelbase from the Series 2a
  • Land Rover Wolf
    Land Rover Wolf
    The Land Rover Wolf is a military utility vehicle in service with UK Armed Forces and the Dutch Marine Corps. The vehicle is famous for being the primary utility vehicle of the British Army....

     - an uprated Military Defender
  • Snatch Land Rover
    Snatch Land Rover
    The Snatch Land Rover is a protected patrol vehicle, based around the Land Rover Defender 110 chassis, intended for general patrolling in low-threat areas and is the successor to the Truck Utility Medium with Vehicle Protection Kit...

     - Land Rover with composite armoured body in UK Armed Forces Service
  • 109 Series IIa and III ambulance (body by Marshalls of Cambridge
    Marshall Aerospace
    The Marshall companies have been internationally associated with aerospace engineering for nearly a century. The company employs over 1,800 people and is based on an site with of covered hangar space...

    )
  • Range Rover '6x6' Fire Appliance (conversion by Carmichael and Sons of Worcester) for RAF airfield use
  • 130 Defender ambulance
  • 'Llama'
    Land Rover Llama
    The Land Rover Llama is a vehicle that was designed and developed by the British company Land Rover in the mid-1980s. 11 prototypes and a single production vehicle were built during 1986/7 with the hope of winning a contract from the Ministry of Defence to replace its existing fleet of Land Rover...

     prototypes for 101 replacement.

Engines



During the history of the Land Rover many different engines have been fitted:
  • The inlet-over-exhaust petrol engines ("semi side-valve"), in both four- and six-cylinder variants, which were used for the very first Land Rovers in 1948, and which had their origins in pre-war Rover cars. Cubic capacity of the first models was 1,600 cc.
  • The four-cylinder overhead-valve engines, both petrol and diesel, which first appeared (in diesel form) in 1957, at the tail end of Series One production, and evolved over the years to the 300 TDi turbodiesel, which remains in production today for some overseas markets.
  • The Buick
    Buick
    Buick is a premium brand of General Motors . Buick models are sold in the United States, Canada, Mexico, China, Taiwan, and Israel, with China being its largest market. Buick holds the distinction as the oldest active American make...

    -sourced all aluminium Rover V8 engine.
  • 1,997 cc Petrol, inlet-over-exhaust: Series I engine, carried over for the first few months of Series II production.
  • 2,052 cc Diesel, overhead-valve: Land Rover's first diesel engine, and one of the first small high-speed diesels produced in the UK. It appeared in 1957, and was used in Series II production until 1961. Looks almost identical to the later 2,286 cc engine, but many internal differences. It produced 51 bhp.
  • 2,286 cc Petrol, overhead-valve, three-bearing crank:
  • 2,286 cc Diesel, overhead-valve, three-bearing crank: Appeared in 1961 alongside the redesigned 2,286 cc petrol engine at the start of Series IIA production, and shared its cylinder block and some other components. It produced 62 bhp.
  • 2,625 cc Petrol, inlet-over-exhaust: Borrowed from the Rover saloon range, in response to demands from mid-Sixties Land Rover users for more power and torque.
  • 2,286 cc petrol/diesel, overhead-valve type 11J: five-bearing crank: In 1980, Land Rover finally did something about the crank failures which had plagued its four-cylinder engines for 22 years. These engines lasted beyond the end of Series III production and into the first couple of years of the new Ninety and One Ten ranges.
  • 3,258 cc V8 Petrol: The ex-Buick all alloy V8 engine appeared in the Range Rover right from the start of production in 1970, but did not make its way into the company's utility vehicles until 1979.
  • 2,495 cc petrol, overhead valve: The final development of Land Rover's ohv petrol 'four', with hardened valve seats which allow running on unleaded (or LPG).
  • 2,495 cc diesel, overhead valve, type 12J: Land Rover reworked the old 'two and a quarter' diesel for the Eighties. The injection pump was driven off a toothed belt at the front of the engine (together with the camshaft), a change compared with the older diesels.
  • 2,495 cc turbodiesel, overhead valve, type 19J
  • 2,495 cc turbodiesel, overhead valve, 200TDi and 300TDi: Used in the Defender and Discovery from 1990. The cylinder block was similar to the previous engine, although strengthened internally with an aluminium ladder frame bolted to the bearing caps, but the cylinder head was all-new and a direct injection fuel system was used.
  • 2,495 cc turbodiesel, five-cylinder, TD5: An all-new engine for the second generation Discovery, and the Defender featuring electronic control of the fuel injection system (with a control unit under the driver's seat), 'drive by wire' throttle, and other refinements
  • The Freelander was available with various Rover K-series engines
    Rover K engine
    The K-Series engine is a series of engines built by Powertrain Ltd, a sister company of MG Rover. The engine was built in two forms: a straight-four cylinder, available with SOHC and DOHC, ranging from 1.1 L to 1.8 L; and the KV6 V6 variation....

    .

Electric vehicles


Integrated Electric Rear Axle Drive (ERAD) technology, dubbed e-terrain technology, will allow the vehicle to move off without starting the engine as well as supplying extra power over tough terrain. Land Rover’s Diesel ERAD Hybrid was developed as part of a multi-million-pound project supported by the UK Government’s Energy Saving Trust
Energy Saving Trust
Energy Saving Trust is a non-profit organisation jointly funded by the British Government and the private sector in order to help fight climate change by promoting the sustainable use of energy, energy conservation and to cut carbon dioxide emissions in the United Kingdom.-Background:The Energy...

, under the low carbon research and development programme. ERAD programme is one of a broad range of sustainability-focused engineering programmes that Land Rover is pursuing, brought together by the company under the collective name "e TERRAIN Technologies".

Land Rover has presented in the 2008 London Motor Show its new ERAD diesel-electric hybrid in a pair of Freelander 2
Land Rover Freelander
The Land Rover Freelander is a compact crossover SUV made by Land Rover.The current generation is sold as the LR2 in North America and as the Freelander 2 in Europe...

 (LR2) prototypes. The new hybrid system is being designed as a scalable and modular system that could be applied across a variety of Land Rover models and powertrains.

Land Rover unveiled the LRX hybrid concept
Land Rover LRX
The Range Rover Evoque is a compact SUV from Land Rover which went into production in July 2011. The Evoque is designed to appeal to urban buyers and meet increased CO2 emissions and fuel economy requirements...

 at the North American International Auto Show
North American International Auto Show
The North American International Auto Show is an annual auto show held in Detroit, Michigan at Cobo Center, usually in January. It is among the largest auto shows in North America.-History:...

 in Detroit, for it to be going into production. An ERAD will enable the car to run on electric power at speeds below 20 mph (8.9 m/s).

Abilities


Power take-off
Power take-off
A power take-off or power takeoff is a splined driveshaft, usually on a tractor or truck, that can be used to provide power to an attachment or separate machine. It is designed to be easily connected and disconnected...

 (PTO) was integral to the Land Rover concept from 1948, enabling farm machinery and many other items to be run with the vehicle stationary. Maurice Wilks' original instruction was "...to have power take-offs everywhere!" The 1949 report by the British National Institute of Agricultural Engineering and Scottish Machinery Testing Station described "the power take-off is driven through a Hardy-Spicer propeller shaft from the main gearbox output and two interchangeable pinions giving two ratios. The PTO gearbox casing is bolted to the rear chassis cross-member and an 8 by 8 in (20.3 by 20.3 ) belt pulley driven from the PTO shaft through two bevel gears can be bolted to the PTO gearbox casing." PTOs remained regular options on Series I, II and III Land Rovers up to the demise of the Series Land Rover in 1985. An agricultural PTO on a Defender is possible as a special order.

Land Rover (the Series/Defender models) is that they are available in a variety of body styles, from a simple canvas-topped pick-up truck to a twelve-seat fully trimmed station wagon
Station wagon
A station wagon is a body style variant of a sedan/saloon with its roof extended rearward over a shared passenger/cargo volume with access at the back via a third or fifth door , instead of a trunk lid...

. Both Land Rover and out-of-house contractors have offered conversions and adaptations to the basic vehicle, such as fire engines, excavators, 'cherry picker' hydraulic platforms, ambulance
Ambulance
An ambulance is a vehicle for transportation of sick or injured people to, from or between places of treatment for an illness or injury, and in some instances will also provide out of hospital medical care to the patient...

s, snowploughs, and six-wheel-drive versions, as well as one-off special builds including amphibious Land Rovers and vehicles fitted with tracks instead of wheels.

Military use





Various Land Rover models have been used in a military capacity, most notably by the British army
British Army
The British Army is the land warfare branch of Her Majesty's Armed Forces in the United Kingdom. It came into being with the unification of the Kingdom of England and Scotland into the Kingdom of Great Britain in 1707. The new British Army incorporated Regiments that had already existed in England...

. Modifications may include military "blackout" lights, heavy-duty suspension, uprated brakes, 24 volt electrics, convoy lights, electronic suppression of the ignition system, blackout curtains and mounts for special equipment and small arms. Dedicated military models have been produced such as the 101 Forward Control
Land Rover 101 Forward Control
thumb|right|300px|Side View.The 101 Forward Control was a vehicle produced by Land Rover for the British Army.-History:The vehicle was primarily produced to meet the Army's requirement for a gun tractor, and was designed to tow a field gun with a ton of ammunition and other equipment in the rear...

 and the air-portable 1/2 ton Lightweight. Military uses include light utility vehicle; communications platform; weapon platform for recoilless rifle
Recoilless rifle
A recoilless rifle or recoilless gun is a lightweight weapon that fires a heavier projectile than would be practical to fire from a recoiling weapon of comparable size. Technically, only devices that use a rifled barrel are recoilless rifles. Smoothbore variants are recoilless guns...

s, Anti-Tank (e.g. TOW
BGM-71 TOW
The BGM-71 TOW is an anti-tank missile. "BGM" is a weapon classification that stands for "Multiple Environment , Surface-Attack , Missile ". "TOW" is an acronym that stands for "Tube-launched, Optically-tracked, Wire command data link, guided missile"...

) / Surface-to-Air
Surface-to-air missile
A surface-to-air missile or ground-to-air missile is a missile designed to be launched from the ground to destroy aircraft or other missiles...

 Guided Weapons or machine gun
Machine gun
A machine gun is a fully automatic mounted or portable firearm, usually designed to fire rounds in quick succession from an ammunition belt or large-capacity magazine, typically at a rate of several hundred rounds per minute....

s; ambulance
Ambulance
An ambulance is a vehicle for transportation of sick or injured people to, from or between places of treatment for an illness or injury, and in some instances will also provide out of hospital medical care to the patient...

s and workshops. The Discovery has also been used in small numbers, mostly as liaison vehicles.

Two models that have been designed for military use from the ground up are the 101 Forward Control from the early 1970s and the Lightweight or Airportable from the late 1960s. The latter was intended to be transported under a helicopter. The Royal Air Force Mountain Rescue Service
Royal Air Force Mountain Rescue Service (United Kingdom)
The Royal Air Force Mountain Rescue Service provides land rescue over the mountain areas of the United Kingdom. Royal Air Force Mountain Rescue Teams were first organised during World War II to rescue aircrew from the large number of aircraft crashes then occurring on high ground...

 (RAFMRS) teams were early users in the late 1950s and early 1960s, and their convoys of Land Rovers and larger military trucks are a sight often seen in the mountain areas of the United Kingdom. Originally RAFMRS Land Rovers had blue bodies and bright yellow tops, to be better seen from above. In 1981, the colour scheme was changed to green with yellow stripes. More recently, vehicles have been painted white, and are issued with fittings similar to civilian UK Mountain Rescue
Mountain rescue
Mountain rescue refers to search and rescue activities that occur in a mountainous environment, although the term is sometimes also used to apply to search and rescue in other wilderness environments. The difficult and remote nature of the terrain in which mountain rescue often occurs has resulted...

 teams.

An adaptation of Land Rovers to military purposes is the "Pink Panther" models. Approximately 100 Series IIA models were adapted to reconnaissance
Reconnaissance
Reconnaissance is the military term for exploring beyond the area occupied by friendly forces to gain information about enemy forces or features of the environment....

 use by the British special operations forces the SAS
Special Air Service
Special Air Service or SAS is a corps of the British Army constituted on 31 May 1950. They are part of the United Kingdom Special Forces and have served as a model for the special forces of many other countries all over the world...

. For desert use they were often painted pink, hence the name. The vehicles were fitted with among other gear a sun compass, machine guns, larger fuel tanks and smoke dischargers. Similar adaptations were later made to Series IIIs and 90/110/Defenders.

The 75th Ranger Regiment of the United States Army
United States Army
The United States Army is the main branch of the United States Armed Forces responsible for land-based military operations. It is the largest and oldest established branch of the U.S. military, and is one of seven U.S. uniformed services...

 also adapted twelve versions of the Land Rover that were officially designated the Ranger Special Operations Vehicle.

Series and Defender models have also been armoured. The most widespread of these is the Shorts Shorland
Shorland armoured car
The Shorland is an armoured car that was designed specifically for the Royal Ulster Constabulary by a police support officer Ernie Lusty during the sixties for patrolling the border to prevent organised smuggling. They were reallocated to the Ulster Defence Regiment in 1970...

, built by Shorts Brothers of Belfast
Belfast
Belfast is the capital of and largest city in Northern Ireland. By population, it is the 14th biggest city in the United Kingdom and second biggest on the island of Ireland . It is the seat of the devolved government and legislative Northern Ireland Assembly...

. The first of these were delivered in 1965 to the Royal Ulster Constabulary
Royal Ulster Constabulary
The Royal Ulster Constabulary was the name of the police force in Northern Ireland from 1922 to 2000. Following the awarding of the George Cross in 2000, it was subsequently known as the Royal Ulster Constabulary GC. It was founded on 1 June 1922 out of the Royal Irish Constabulary...

, the Northern Ireland police force. They were originally 109 inches (2,768.6 mm) wheelbase models with an armoured body and a turret from the Ferret armoured car
Ferret armoured car
The Ferret armoured car, also commonly called the Ferret Scout car, is a British armoured fighting vehicle designed and built for reconnaissance purposes. The Ferret was produced between 1952 and 1971 by the UK company, Daimler...

. In 1990 there had been more than 1,000 produced.
In the 1970s a more conventional armoured Land Rover was built for the Royal Ulster Constabulary in Wales called the Hotspur. The Land Rover Tangi
Land Rover Tangi
The Land Rover Tangi is the last in the line of a range of armoured vehicles, based on the Land Rover chassis used in policing during the Troubles in Northern Ireland. They have been used by the Royal Ulster Constabulary and, since its renaming, by the Police Service of Northern Ireland...

 was built by the Royal Ulster Constabulary's own vehicle engineering team during the 1990s. The British Army has used various armoured Land Rovers, first in Northern Ireland but also in more recent campaigns. They first added protective panels to Series General Service vehicles (the Vehicle Protection Kit (VPK)). Later they procured the Glover Webb APV and finally the Courtaulds (later NP Aerospace) Composite Armoured Vehicle, commonly known as Snatch
Snatch Land Rover
The Snatch Land Rover is a protected patrol vehicle, based around the Land Rover Defender 110 chassis, intended for general patrolling in low-threat areas and is the successor to the Truck Utility Medium with Vehicle Protection Kit...

. These were originally based on heavy-duty V8 110 chassis but some have recently been re-mounted on new chassis from Otokar
Otokar
Otokar, a sub-division of Koç Holding, is a Turkish manufacturer of buses and military vehicles headquartered in Sakarya, Turkey.-History:Otokar began business in 1963 as Turkey's first intercity bus manufacturing company under the license of Magirus Deutz of Istanbul. Otokar was noted for...

 of Turkey and fitted with diesel engines and air-conditioning for Iraq. Although these now have more in common with the 'Wolf'
Land Rover Wolf
The Land Rover Wolf is a military utility vehicle in service with UK Armed Forces and the Dutch Marine Corps. The vehicle is famous for being the primary utility vehicle of the British Army....

 (Defender XD) Land Rovers that many mistakenly confuse them with, the Snatch and the Wolf are different vehicles.

The most radical conversion of a Land Rover for military purposes was the Centaur halftrack. It was based on a Series III with a V8 engine and a shortened belt drive from the Alvis Scorpion light tank
Tank
A tank is a tracked, armoured fighting vehicle designed for front-line combat which combines operational mobility, tactical offensive, and defensive capabilities...

. A small number was manufactured, and they were used by Ghana
Ghana
Ghana , officially the Republic of Ghana, is a country located in West Africa. It is bordered by Côte d'Ivoire to the west, Burkina Faso to the north, Togo to the east, and the Gulf of Guinea to the south...

, among others.

The Land Rover is used by military forces throughout the world. However, it is increasingly being supplemented, and even replaced, by larger vehicles. For instance the Pinzgauer
Pinzgauer High Mobility All-Terrain Vehicle
The Pinzgauer is a family of high-mobility all-terrain 4WD and 6WD military utility vehicles. They were manufactured in Guildford, Surrey, United Kingdom, by BAE Systems Land & Armaments. The vehicle was originally developed in the late 1960s by Steyr-Daimler-Puch of Graz, Austria, and was named...

, now built in the UK, is increasingly common in roles previously the preserve of the Land Rover Defender, such as ambulances, artillery tractors and weapons platforms. This is mainly due to the demands of modern warfare- combat vehicles today are generally required to carry much more equipment in the form of weaponry, communications equipment and armour. A 'soft' light 4x4 like the traditional Land Rover simply does not have the load capacity or strength of a larger medium-duty vehicle like the Pinzgauer. Even the current generation of Land Rover used by the British Army, the Snatch 2, have upgraded and strengthened chassis and suspension compared to civilian-specification vehicles. There is also the Land Rover WMIK (weapon mounted installation kit) used by the British Army. The WMIK consists of a driver, a raised gun, usually a Browning heavy machine gun or a grenade machine gun, this used for ground support, and a GPMG (general purpose machine gunner) located next to the driver, this used for vehicle protection.

Competitive use


Highly modified Land Rovers have competed in the Dakar Rally
Dakar Rally
The Dakar Rally is an annual rally raid type of off-road automobile race, organised by the Amaury Sport Organisation...

 and won the Macmillan 4x4 UK Challenge
Macmillan 4x4 UK Challenge
is an annual navigational endurance challenge event. It is open to any road legal 4x4 vehicle in aid of Macmillan Cancer Support. The event has been run since 2002 over one weekend in March each year and consists of a series of on road treasure hunts interspersed with off road challenges...

 almost every year, as well as having been the vehicle used for the Camel Trophy
Camel Trophy
The Camel Trophy was a vehicle oriented competition that was held between 1980 and 2000, and was best known for its use of Land Rover vehicles over challenging terrain.- The Events :...

 and more recently in the Odyssey Driving Around the World expedition series as part of a sponsorship deal. Now, Land Rover has its own G4 challenge
Land Rover G4 Challenge
The Land Rover G4 Challenge is a global adventure competition; and as the spiritual successor to the Camel Trophy it has off road driving at its core...

.

Driver training


Land Rover Experience was established in 1998, and consists of a network of centres throughout the world, set up to help customers get the most out of their vehicle's on and off-road capability. The flagship centre is based in Eastnor, Herefordshire in the UK, which has long been used as an engineering test and development facility. Courses offered include off-road driving, winching, and trailer handling, along with a variety of corporate and individual 'Adventure Days'.

Safety


Model-by-model road accident statistics from the UK Department for Transport
Department for Transport
In the United Kingdom, the Department for Transport is the government department responsible for the English transport network and a limited number of transport matters in Scotland, Wales and Northern Ireland which are not devolved...

 show that the Land Rover Defender is one of the safest cars on British roads as measured by chance of death in two-car injury accidents.
The figures, which were based on data collected by police forces following accidents between 2000 and 2004 in Great Britain, showed that Defender drivers had a 1% chance of being killed or seriously injured and a 33% chance of sustaining any kind of injury. Other four-wheel-drive vehicles scored equally highly, and collectively these vehicles were much safer than those in other classes such as passenger cars and MPVs. The figures acknowledge that drivers of large mass vehicles are likely to be safer, often at the expense of other drivers if they collide with smaller cars.

Clubs


There are many Land Rover clubs throughout the UK and internationally. Land Rover clubs break down into a number of groups of varying interests.

Single Marque Clubs - Bring together owners of a specific model or series of vehicle such as the Land Rover Series One Club, or the Discovery Owners Club. Clubs based on ownership of earlier series vehicles tend to attract the purists amongst Land Rover owners whose interests often relate to restoration of their vehicles to their original condition.

Special Vehicle Clubs - At various times Land Rover have produced vehicles for specific events or on a specific theme, most notable are the Camel Trophy and G4 Challenge vehicles which have been sold on to the general public, and a range of Defenders that were loosely based on the custom vehicles produced for the Tomb Raider motion picture.

Regional Clubs break down into two groups, competitive and non-competitive. The non-competitive clubs activities generally relate to social events, off road driving or green laning on un-surfaced public highways or 'pay and play' days at off road centres. Competitive clubs are a phenomenon almost exclusively found within the UK, who as well as the non-competitive activities detailed above run competitive events such as Tyro, Road Taxed Vehicle (RTV) and Cross Country Vehicle (CCV) trials, winch and recovery challenges or speed events such as Competitive Safari's. All UK competitive events are run within the framework of rules created by the Motor Sports Association (MSA) with further vehicle specific rules applied by the host club or association.

A number of clubs are affiliated to the Association of Land Rover Clubs (ALRC) formerly known as the Association of Rover Clubs (ARC) the association applies its own vehicle regulations to all of its member clubs who have the opportunity to compete together at regional events and an annual national event with vehicles approved to the same standard.

In 2005 under Ford ownership the Land Rover company became more interested in the club environment. An internal club was formed, The Land Rover Club a club exclusive to employees of the Ford Premier Automotive Group
Premier Automotive Group
The Premier Automotive Group , was a group within the Ford Motor Company which was formed in 1999 to oversee the business operations of Ford's high-end automotive marques....

 (Now exclusive to the new 'Jaguar - Land Rover' group since the brand moved away from the Ford stable). Also, an agreement was generated to allow other clubs to use the Land Rover green oval logo under licence. In 2006 the Bedfordshire, Hertfordshire and Cambridgeshire club were the pilot licensees for the new agreement, who now benefit from a reciprocal arrangement where their own logo is trade marked and owned by Land Rover and they can refer to themselves as a 'Land Rover Approved Club'.

Bicycles and pushchairs


In 1995 Land Rover endorsed the production of a hand-made bicycle using its logo. The bicycle was called the Land Rover APB and was manufactured by Pashley Cycles
Pashley Cycles
Pashley Cycles is an English bicycle manufacturer in Stratford-upon-Avon in Warwickshire, England, established in 1926. The company has been making bicycles for more than 80 years.-History:...

, of Stratford-upon-Avon, being the collapsible version of their Moulton
Moulton Bicycle
Moulton is an English bicycle manufacturer. The company was founded in 1962 by Dr Alex Moulton, who designed the "Hydrolastic" and rubber cone suspension systems for the BMC Mini motorcar, and the later "Hydragas" system used by its successor companies....

 designed APB (All Purpose Bicycle) model with leading link front suspension with adjustable damping and stroke. It was available in Golden Yellow with Green lettering or British Racing Green with yellow lettering colour scheme.
Two more models immediately followed the Land Rover XCB V-20 and was aimed primarily at younger riders (children) and the Land Rover XCB D-26, also available as the M26 being one of the first bicycles offered with hydraulic rim brakes, front suspension and suspension seat pillar.

In June 2004 Land Rover released a comprehensive 25 model range of bicycles to complement the automotive range. The three main ranges are the 'Defender' the 'Discovery' and the 'Freelander'. Each range has its different attributes. The 'Discovery' is an all-rounder bicycle and is suited to a mixture of different terrains. The 'Defender' range is most suited to rugged terrain
Terrain
Terrain, or land relief, is the vertical and horizontal dimension of land surface. When relief is described underwater, the term bathymetry is used...

 and off road pursuits, whereas the 'Freelander' is designed for an urban lifestyle. All bikes are made from lightweight aluminium
Aluminium
Aluminium or aluminum is a silvery white member of the boron group of chemical elements. It has the symbol Al, and its atomic number is 13. It is not soluble in water under normal circumstances....

.

Land Rover gave UK pram company Pegasus a license to produce a three-wheeler range of Land Rover ATP pushchairs. The design reflected the heritage of the marque, with a light metal frame with canvas seating, held together with push-studs and tough simple parts like brakes and hinges. They could be collapsed completely flat, with wheels removed in seconds. The basic frame could be adapted with modules to allow a baby to lie flat or a bubble windscreen to completely enclose the child. The frame also came in long or short-handled versions, and could be repaired with home tools. The design was simple, light, and rugged and able to travel in all terrains (hence the ATP for all-terrain pushchair.) It came in three military looking colours: a light blue, a sand colour and olive drab. Production was discontinued in 2002.

See also

  • Land Rover Series
    Land Rover Series
    The Land Rover Series I, II, and III are off-road vehicles produced by the British manufacturer Land Rover that were inspired by the US-built Willys Jeep...

  • Land Rover Defender
  • Land Rover Discovery
    Land Rover Discovery
    The Discovery was introduced into the United Kingdom in 1989. The company code-named the vehicle "Project Jay". The new model was based on the chassis and drivetrain of the more upmarket Range Rover, but with a lower price aimed at a larger market segment and intended to compete with Japanese...

  • Land Rover Freelander
    Land Rover Freelander
    The Land Rover Freelander is a compact crossover SUV made by Land Rover.The current generation is sold as the LR2 in North America and as the Freelander 2 in Europe...

  • Range Rover
    Range Rover
    The Range Rover is a large luxury four-wheel drive sport utility vehicle produced by British car maker Land Rover. The model, launched in 1970, is now in its third generation...

  • Range Rover Evoque
  • Range Rover Sport
    Range Rover Sport
    The Range Rover Sport is a luxury-type sport utility vehicle produced by the Jaguar Land Rover business unit of India's Tata Motors.-Chassis:...

  • Camel Trophy
    Camel Trophy
    The Camel Trophy was a vehicle oriented competition that was held between 1980 and 2000, and was best known for its use of Land Rover vehicles over challenging terrain.- The Events :...

  • Land Rover G4 Challenge
    Land Rover G4 Challenge
    The Land Rover G4 Challenge is a global adventure competition; and as the spiritual successor to the Camel Trophy it has off road driving at its core...

  • Criticism of sport utility vehicles
    Criticism of sport utility vehicles
    Sport utility vehicles , trucks, vans and other large vehicles are often criticized for a variety of environmental and safety-related reasons.-Safety:...


External links


  • Land Rover and
  • Land Rover VIN codes on Wikibooks
    Wikibooks
    Wikibooks is a Wiki hosted by the Wikimedia Foundation for the creation of free content textbooks and annotated texts that anyone can edit....