The Hyundai Genesis is a full-size luxury car initially introduced as a concept car

Concept car

A concept vehicle or show vehicle is a car made to showcase new styling and or new technology. They are often shown at motor shows to gauge customer reaction to new and radical designs which may or may not have a chance of being produced....

 in the 2007 New York International Auto Show

New York International Auto Show

The New York International Auto Show is an annual auto show held in New York City in late March or early April. It is usually held at the Jacob Javits Convention Center. It usually opens on or just before Easter weekend and closes on the first Sunday after Easter...

. Hyundai has introduced the vehicle worldwide, known internally as the BH model, and markets the Genesis as a "premium sports sedan". The Genesis is currently not offered in Europe. A coupe version

Hyundai Genesis Coupe

The Hyundai Genesis Coupé is a rear-wheel drive sports coupe from Hyundai Motor Company, released on October 13, 2008 for the Korean market. It is Hyundai's first rear-wheel drive sports coupe, and shares its basic platform with the Hyundai Genesis luxury sedan....

 based on the BH platform was introduced at the 2008 New York International Auto Show and arrived at US dealerships in February, 2009 as a 2010 model.

Hyundai Chairman and CEO Chung Mong-koo

Chung Mong-koo

Chung Mong Koo is the chairman of Hyundai Motor Group, the largest carmaker in South Korea. The Hyundai Motor Group is consist of 42 subsidiaries and it is second largest Chaebol in South Korea...

 calls the Genesis Hyundai's first entry into the European dominated luxury arena.
According to Hyundai Vice Chairman Kim Dong-jin, the name Genesis is an indication that the vehicle is the first of many premium cars the company will introduce.