Nando's
Encyclopedia
Nando's is a casual dining restaurant group originating from South Africa
South Africa
The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...

 with a Portuguese
Portuguese cuisine
Portuguese cuisine is characterised by rich, filling and full-flavored dishes and is closely related to Mediterranean cuisine. The influence of Portugal's former colonial possessions is also notable, especially in the wide variety of spices used. These spices include piri piri and black pepper, as...

/Mozambican theme. Founded in 1987, Nando's operates in thirty countries on five continents.
Nando's specializes in chicken
Chicken (food)
Chicken is the most common type of poultry in the world, and is prepared as food in a wide variety of ways, varying by region and culture.- History :...

 dishes with either lemon and herb, medium, hot, extra hot or extra extra hot Peri-Peri marinades
Marination
Marination is the process of soaking foods in a seasoned, often acidic, liquid before cooking. The origins of the word allude to the use of brine in the pickling process, which led to the technique of adding flavor by immersion in liquid...

 (properly known as Galinha à Africana
Galinha à Africana
Galinha à Africana , often known as Frango assado is a dish of Portuguese cuisine, which is a barbecued chicken coated with spicy piri piri sauce....

). In some countries, Nando's has other flavour options like mango and lime or Mediterranean.

History

The restaurant began in 1987 when Robert Brozin and Fernando Duarte bought a restaurant called Chickenland in Rosettenville
Rosettenville, Gauteng
Rosettenville is a suburb of Johannesburg, South Africa. It lies to the south of the city centre.Rosettenville is named after Leo Rosettenstein, who surveyed the land and sold stands before gold was discovered on the Witwatersrand...

, southern Johannesburg
Johannesburg
Johannesburg also known as Jozi, Jo'burg or Egoli, is the largest city in South Africa, by population. Johannesburg is the provincial capital of Gauteng, the wealthiest province in South Africa, having the largest economy of any metropolitan region in Sub-Saharan Africa...

. They renamed the restaurant Nando's after Duarte. The restaurant incorporated influences from former Portuguese colonists from Mozambique
Mozambique
Mozambique, officially the Republic of Mozambique , is a country in southeastern Africa bordered by the Indian Ocean to the east, Tanzania to the north, Malawi and Zambia to the northwest, Zimbabwe to the west and Swaziland and South Africa to the southwest...

, many of whom had settled on the south-eastern side of Johannesburg, after their homeland's independence in 1975. The logo is derived from the Rooster of Barcelos.

Food

Nando's specialises in flame-grilled Peri-Peri chicken. The chicken is served in quarters, halves, wholes, and butterfly breasts (UK and Ireland only). Nando's also serves burgers, pitas, salads, wings and wraps. In some countries, Nando’s sells chicken livers, Espetada
Espetada
The Espetada is a typical Portuguese dish made usually of large chunks of beef rubbed in garlic and salt, skewered onto a bay leaf stick with vegetables such as onions and bell peppers and left to grill over smouldering wood chips...

 (a large stand with a skewer of chicken breast and grilled peppers) and Cataplana
Cataplana
A Cataplana is an item of cookware used to prepare Portuguese seafood dishes, popular on the country's Algarve region. It is traditionally made of copper and shaped like two clamshells hinged at one end and able to be sealed using a clamp on either side of the assembly....

 (a chicken and rice dish served in a traditional Portuguese copper dish).

Peri-Peri

Peri-Peri is the Swahili word for the African Bird's Eye chilli, a chilli indigenous to Africa. Nando's products are basted in one of four Peri-Peri flavours. Nando's has published a book about Peri-Peri called Pain and Pleasure – Peri-Peri the contrasts and contradictions of the African Bird's Eye Chilli.

Nando's sauces

Nando's manufactures a range of sauces which are sold in Nando's restaurants and in supermarkets. They include Peri-Peri sauces, marinades, cooking sauces and a Peri-Peri Essence.

Marketing

In 2010, Advertising Age
Advertising Age
Advertising Age is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930...

magazine named Nando's as one of the world's top 30 hottest marketing brands. Other brands included in the list included Facebook, Ikea and BMW.

Global locations

Nando's will allow anyone to eat free for life if they can prove they have been to all the Nando's restaurants. Nando's has locations in Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

, Bangladesh
Bangladesh
Bangladesh , officially the People's Republic of Bangladesh is a sovereign state located in South Asia. It is bordered by India on all sides except for a small border with Burma to the far southeast and by the Bay of Bengal to the south...

, Bahrain
Bahrain
' , officially the Kingdom of Bahrain , is a small island state near the western shores of the Persian Gulf. It is ruled by the Al Khalifa royal family. The population in 2010 stood at 1,214,705, including 235,108 non-nationals. Formerly an emirate, Bahrain was declared a kingdom in 2002.Bahrain is...

, Botswana
Botswana
Botswana, officially the Republic of Botswana , is a landlocked country located in Southern Africa. The citizens are referred to as "Batswana" . Formerly the British protectorate of Bechuanaland, Botswana adopted its new name after becoming independent within the Commonwealth on 30 September 1966...

, Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

, Cyprus
Cyprus
Cyprus , officially the Republic of Cyprus , is a Eurasian island country, member of the European Union, in the Eastern Mediterranean, east of Greece, south of Turkey, west of Syria and north of Egypt. It is the third largest island in the Mediterranean Sea.The earliest known human activity on the...

, Fiji
Fiji
Fiji , officially the Republic of Fiji , is an island nation in Melanesia in the South Pacific Ocean about northeast of New Zealand's North Island...

, India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

, Ireland
Ireland
Ireland is an island to the northwest of continental Europe. It is the third-largest island in Europe and the twentieth-largest island on Earth...

, Kuwait
Kuwait
The State of Kuwait is a sovereign Arab state situated in the north-east of the Arabian Peninsula in Western Asia. It is bordered by Saudi Arabia to the south at Khafji, and Iraq to the north at Basra. It lies on the north-western shore of the Persian Gulf. The name Kuwait is derived from the...

, Lebanon
Lebanon
Lebanon , officially the Republic of LebanonRepublic of Lebanon is the most common term used by Lebanese government agencies. The term Lebanese Republic, a literal translation of the official Arabic and French names that is not used in today's world. Arabic is the most common language spoken among...

, Lesotho
Lesotho
Lesotho , officially the Kingdom of Lesotho, is a landlocked country and enclave, surrounded by the Republic of South Africa. It is just over in size with a population of approximately 2,067,000. Its capital and largest city is Maseru. Lesotho is a member of the Commonwealth of Nations. The name...

, Malawi
Malawi
The Republic of Malawi is a landlocked country in southeast Africa that was formerly known as Nyasaland. It is bordered by Zambia to the northwest, Tanzania to the northeast, and Mozambique on the east, south and west. The country is separated from Tanzania and Mozambique by Lake Malawi. Its size...

, Malaysia, Mauritius
Mauritius
Mauritius , officially the Republic of Mauritius is an island nation off the southeast coast of the African continent in the southwest Indian Ocean, about east of Madagascar...

, Namibia
Namibia
Namibia, officially the Republic of Namibia , is a country in southern Africa whose western border is the Atlantic Ocean. It shares land borders with Angola and Zambia to the north, Botswana to the east and South Africa to the south and east. It gained independence from South Africa on 21 March...

, New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...

, Nigeria
Nigeria
Nigeria , officially the Federal Republic of Nigeria, is a federal constitutional republic comprising 36 states and its Federal Capital Territory, Abuja. The country is located in West Africa and shares land borders with the Republic of Benin in the west, Chad and Cameroon in the east, and Niger in...

, Oman
Oman
Oman , officially called the Sultanate of Oman , is an Arab state in southwest Asia on the southeast coast of the Arabian Peninsula. It is bordered by the United Arab Emirates to the northwest, Saudi Arabia to the west, and Yemen to the southwest. The coast is formed by the Arabian Sea on the...

, Pakistan
Pakistan
Pakistan , officially the Islamic Republic of Pakistan is a sovereign state in South Asia. It has a coastline along the Arabian Sea and the Gulf of Oman in the south and is bordered by Afghanistan and Iran in the west, India in the east and China in the far northeast. In the north, Tajikistan...

, Qatar
Qatar
Qatar , also known as the State of Qatar or locally Dawlat Qaṭar, is a sovereign Arab state, located in the Middle East, occupying the small Qatar Peninsula on the northeasterly coast of the much larger Arabian Peninsula. Its sole land border is with Saudi Arabia to the south, with the rest of its...

, Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...

, South Africa
South Africa
The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...

, Swaziland
Swaziland
Swaziland, officially the Kingdom of Swaziland , and sometimes called Ngwane or Swatini, is a landlocked country in Southern Africa, bordered to the north, south and west by South Africa, and to the east by Mozambique...

, Turkey
Turkey
Turkey , known officially as the Republic of Turkey , is a Eurasian country located in Western Asia and in East Thrace in Southeastern Europe...

, UAE
United Arab Emirates
The United Arab Emirates, abbreviated as the UAE, or shortened to "the Emirates", is a state situated in the southeast of the Arabian Peninsula in Western Asia on the Persian Gulf, bordering Oman, and Saudi Arabia, and sharing sea borders with Iraq, Kuwait, Bahrain, Qatar, and Iran.The UAE is a...

, UK
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

, USA
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

, Zambia
Zambia
Zambia , officially the Republic of Zambia, is a landlocked country in Southern Africa. The neighbouring countries are the Democratic Republic of the Congo to the north, Tanzania to the north-east, Malawi to the east, Mozambique, Zimbabwe, Botswana and Namibia to the south, and Angola to the west....

 and Zimbabwe
Zimbabwe
Zimbabwe is a landlocked country located in the southern part of the African continent, between the Zambezi and Limpopo rivers. It is bordered by South Africa to the south, Botswana to the southwest, Zambia and a tip of Namibia to the northwest and Mozambique to the east. Zimbabwe has three...

.

Africa

There have been restaurants in Harare, Bulawayo, Old Zimbabwe and Victoria Falls - amongst others. The first of which opened in 1993.

There are currently three Nando's restaurants in Mauritius, one at the Trianon Shopping Centre, the other in the centre of Port Louis, and a third one recently opened at Bagatelle - The Mall of Mauritius. A further six restaurants are to open within the next 4 years.

Asia

Nando's came to Pakistan in 2001 and is one of the oldest trading market in Asia. Pakistan has seven Nando's outlets, four in Karachi, two in Lahore and one in Islamabad.

Nando's opened restaurants in India in late 2010. Nando's currently has full fledged operational restaurants in the southern city of Bangalore, in Chandigarh and 2 restaurants in Mumbai (Malad and Mumbai Central). The Nando's in Bangalore opened on Friday, 3 December and the official press conference and press release/announcement was on Tuesday, 7 December. Nando's plans to open many more restaurants in India.But recently India contains only two restaurants.

Nando's has been running in Bangladesh since 2007. The first restaurant was opened in Dhanmondi area. It is running there as a franchised business. All of the outlets in Bangladesh sell halal
Halal
Halal is a term designating any object or an action which is permissible to use or engage in, according to Islamic law. The term is used to designate food seen as permissible according to Islamic law...

 foods. Currently it is operated in the prominent locations of Dhaka
Dhaka
Dhaka is the capital of Bangladesh and the principal city of Dhaka Division. Dhaka is a megacity and one of the major cities of South Asia. Located on the banks of the Buriganga River, Dhaka, along with its metropolitan area, had a population of over 15 million in 2010, making it the largest city...

 and Chittagong
Chittagong
Chittagong ) is a city in southeastern Bangladesh and the capital of an eponymous district and division. Built on the banks of the Karnaphuli River, the city is home to Bangladesh's busiest seaport and has a population of over 4.5 million, making it the second largest city in the country.A trading...

.

In Malaysia, Nando's has been established since 1998 and currently, there are 38 restaurants in Malaysia. The latest restaurant opened at USJ Taipan, Subang Jaya, Selangor in September 2011.

In Singapore, Nando's opened its first restaurant on May 9, 2010, located at Bugis Junction. By the end of 2010, the brand has opened another 2 restaurants at Tanglin Mall and Plaza Singapura.

Australia

Nando's has been in the Australian marketplace since 1990, when the first restaurant opened in Tuart Hill in Western Australia. There are currently over 270 restaurants in Australia with further growth planned of around three additional sites per month. There are three Nando's in Fiji

Europe

In 1992, Nando's expanded to the United Kingdom, opening its first restaurant in Ealing, London. As of February 2011, Nando's has 233 restaurants located across the UK, with over 65 of those in London.

In 2009, Nando's UK was awarded Three Stars (highest accolade) in the Best Companies Annual Accreditation Awards – the only entrant in the large companies' category to achieve the three star rating.

Over 50 of the UK's branches serve Halal certified chicken.

Nando's UK is endorsed by many celebrities in exchange for a 'Black Card' which offers them free Nando's for up to five people at any one time.

North America

Nando's has three restaurants in the Washington, D.C.
Washington, D.C.
Washington, D.C., formally the District of Columbia and commonly referred to as Washington, "the District", or simply D.C., is the capital of the United States. On July 16, 1790, the United States Congress approved the creation of a permanent national capital as permitted by the U.S. Constitution....

, area: one in Dupont Circle
Dupont Circle
Dupont Circle is a traffic circle, park, neighborhood, and historic district in Northwest Washington, D.C. The traffic circle is located at the intersection of Massachusetts Avenue NW, Connecticut Avenue NW, New Hampshire Avenue NW, P Street NW, and 19th Street NW...

, one in Chinatown
Chinatown
A Chinatown is an ethnic enclave of overseas Chinese people, although it is often generalized to include various Southeast Asian people. Chinatowns exist throughout the world, including East Asia, Southeast Asia, the Americas, Australasia, and Europe. Binondo's Chinatown located in Manila,...

, and one in Silver Spring, Maryland
Silver Spring, Maryland
Silver Spring is an unincorporated area and census-designated place in Montgomery County, Maryland, United States. It had a population of 71,452 at the 2010 census, making it the fourth most populous place in Maryland, after Baltimore, Columbia, and Germantown.The urbanized, oldest, and...

. There is one in Westfield Annapolis, Annapolis, Maryland
Annapolis, Maryland
Annapolis is the capital of the U.S. state of Maryland, as well as the county seat of Anne Arundel County. It had a population of 38,394 at the 2010 census and is situated on the Chesapeake Bay at the mouth of the Severn River, south of Baltimore and about east of Washington, D.C. Annapolis is...

. Three additional Maryland locations are opening in 2011: Gaithersburg
Gaithersburg, Maryland
Gaithersburg is a city in Montgomery County, Maryland, United States. The city had a population of 59,933 at the 2010 census, making it the fourth largest incorporated city in the state, behind Baltimore, Frederick, and Rockville...

, Bethesda
Bethesda, Maryland
Bethesda is a census designated place in southern Montgomery County, Maryland, United States, just northwest of Washington, D.C. It takes its name from a local church, the Bethesda Meeting House , which in turn took its name from Jerusalem's Pool of Bethesda...

, and National Harbor
National Harbor, Maryland
National Harbor is a multi-use waterfront development on the shores of the Potomac River in Prince George's County, Maryland just south of Washington, D.C. near the Woodrow Wilson Bridge. It is being built by the Peterson Companies. The project is expected to cost over $2 billion...

.

Nando's has operated since 1994 in the Canadian market, with stores in the cities of Vancouver, Burnaby, Toronto, Calgary, Kamloops, Ottawa, Abbotsford, and Victoria.

Nando's shop

Nando's has online web stores in Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

, United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 and the USA
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

. Customers can purchase a range of Nando's branded sauces, sprinkles and apparel. Nando's also sells their range of sauces and sprinkles through major supermarkets.

Controversy

Nando's is known in South Africa for its humorous but often controversial adverts. One such television advert from 2000, involved a blind woman being led into a pole intentionally and knocked unconscious by her guide dog, which then proceeded to eat the chicken that the woman had just purchased. This caused an uproar from people who were concerned that the blind would be offended. The South African Advertising Standards Authority
Advertising Standards Authority (South Africa)
The Advertising Standards Authority of South Africa, is an independent entity organized and financed by members of the marketing communications industry of South Africa. Its purpose is to manage South Africa's voluntary, self-regulating system of advertising...

 called for the withdrawal of the advert. Several blind people were quoted in the media as finding the advert amusing.

In Australia, Nando's ran an advertising campaign based around the 2002 political controversy regarding the mandatory detention of illegal immigrants. The detainees had been waging a hunger strike campaign, even resorting to physically sewing their lips closed. Nando's adverts proclaimed that the strikers "decided to unsew their lips after hearing the news that with every Nando's quarter chicken combo, Nando's are giving away an extra quarter chicken free". Melbourne's Sphere Advertising, said that the ad was designed to spark controversy, saying that they knew that "there's a section of our audience that's going to be uncomfortable...but we want to evoke a response".

In 2007, there was further controversy in Australia when Nando's aired a sexually explicit advertisement, centered around a family whose mother figure was also a pole dancer. Despite complaints to have it removed, the Advertising Standards Bureau ruled that it did not contain excessive nudity for its M rating.The Australian Advertising Standards Bureau ruled that it did not infringe any advertising standards.

In 2008, Nando's created a cheeky campaign for their new Tropico Burger with the former football star Warick Capper
Warwick Capper
Warwick Capper is a retired high profile professional Australian rules football full-forward who played with the Sydney Swans with a short stint at the Brisbane Bears in the VFL ....

 as the face of the new promotion. Capper asks the question, "Whose buns does the sun shine out of the most? Mine or the Tropico Burger?" In 2011 Nando's launched their snack range in Australia through a separate website called "Little Hotties", which also created some controversy.

Malema

During the South African national elections of 2009, Nando's made an advert lampooning African National Congress Youth League
African National Congress Youth League
The African National Congress Youth League is the youth wing of the African National Congress.-Foundation:Its foundation in 1944 by Nick Gombart, Ashley Peter Mda, Nelson Mandela, Walter Sisulu and Oliver Tambo marked the rise of a new generation of leadership of South Africa's black African...

 president Julius Malema
Julius Malema
Julius Sello Malema is a South African politician, and the former president of the African National Congress Youth League. Malema occupies a notably controversial position in South African public and political life; having risen to prominence with his support for African National Congress...

 by using a puppet that resembled him. Malema's lawyers sued Nando's and the original advert was removed. However, an altered version was released, with the puppet's face pixelated and the voice altered. The puppet used in the advert was later sold at auction for R100,000 which was donated to an educational charity.

Last Dictator Ad

In 2011 Nando's launched a "Last dictators" advert in South Africa, The 60-second commercial shows Mugabe dining alone at Christmas, his empty table set for departed dictators including Muammar Gaddafi
Muammar Gaddafi
Muammar Muhammad Abu Minyar Gaddafi or "September 1942" 20 October 2011), commonly known as Muammar Gaddafi or Colonel Gaddafi, was the official ruler of the Libyan Arab Republic from 1969 to 1977 and then the "Brother Leader" of the Libyan Arab Jamahiriya from 1977 to 2011.He seized power in a...

. The music is from "Those Were the Days", it shows an actor playing Mr Mugabe reminiscing about his times with former dictators. Musekiwa Kumbula, holder of the Nando's franchise in Zimbabwe, said his group "strongly feels the advertisement is insensitive and in poor taste". The advert also offended The Zimbabwe youth group, Chipangano, has demanded an apology from Nando’s, threatened to boycott the South Africa-based chain and demanded the ad be withdrawn or the restaurant face retribution.

See also

  • Oporto
    Oporto (restaurant)
    Oporto is an Australian-based fast-food franchise with a Portuguese-theme.Oporto specialises in Portuguese style chicken , burgers, chips and spicy chilli sauce...

     - An Australian-based Portuguese themed restaurant.
  • TASTE Holdings
    TASTE Holdings
    TASTE Holdings is a South African management group with subsidiaries in the food and jewellery market. It is listed on the JSE's AltX exchange and its ticker sybol is TAS.TASTE Holdings has been part of the Endeavor network since 2007.- Food :...

    - A management group in which Chickenland (Pty) Ltd. has significant shareholding

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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