Mintel
Encyclopedia
Mintel Group Ltd is a privately owned, London
-based market research
firm. The corporation also maintains offices in Chicago
, New York
, Belfast
, Shanghai
, Tokyo
and Sydney
. Mintel database
s, analysis
, and forecast
s are accessible only to subscribing clients
and to students in participating university libraries.
Mintel Comperemedia tracks direct mail
and print advertising in the United States
and Canada
, and email marketing
in the United States
. This Web
-based tool tracks trends and strategies in industries such as credit cards, telecom
, banking, insurance
, travel
and investment
s. Added in November 2006, Mintel Comperemedia's Email Panel shows emails as they appear in consumers' inboxes.Added in 2010, Mintel Comperemedia tracks online advertising as part of its digital channel.
Mintel Food & Drink combines Mintel’s five CPG products—GMN, GNPD, Inspire, Menu Insights and Oxygen—to deliver the best, most actionable market intelligence on one easy-to-use platform.
Mintel Global Market Navigator (GMN) provides market size, share and forecast data for thousands of consumer goods markets worldwide.
Mintel Global New Products Database (GNPD) is an online database
of new
fast moving consumer goods
, also known as consumer packaged goods. Over one million records from more than 50 countries provide product
ingredients, nutrition facts, packaging, distribution
and pricing information.
Added in 2007, Mintel GNPD IRIS allows users to differentiate successful and unsuccessful product launches.
Mintel Menu Insights tracks items on US
restaurant menus, including chains
, independent restaurants, top chef
s, beverage-focused restaurants and buffet
restaurants. The data reveals trends in food flavors, ingredients and preparation
.
Mintel Reports publishes online reports containing consumer
research and analysis; market drivers, size, structure, and segmentation
; and market forecasts
.
Mintel Oxygen is an online
delivery platform focusing on opinions from Mintel analysts
. Mintel Inspire tracks emerging marketing
, social
and cultural
trends, commenting on areas Mintel believes hold potential for sales success.
Mintel Research Consultancy creates custom and confidential
research
for individual clients, including worldwide product retrieval, quality assurance
, retail audit
s, mystery shopping
, category assessment and custom consumer research
.
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
-based market research
Market research
Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy...
firm. The corporation also maintains offices in Chicago
Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...
, New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
, Belfast
Belfast
Belfast is the capital of and largest city in Northern Ireland. By population, it is the 14th biggest city in the United Kingdom and second biggest on the island of Ireland . It is the seat of the devolved government and legislative Northern Ireland Assembly...
, Shanghai
Shanghai
Shanghai is the largest city by population in China and the largest city proper in the world. It is one of the four province-level municipalities in the People's Republic of China, with a total population of over 23 million as of 2010...
, Tokyo
Tokyo
, ; officially , is one of the 47 prefectures of Japan. Tokyo is the capital of Japan, the center of the Greater Tokyo Area, and the largest metropolitan area of Japan. It is the seat of the Japanese government and the Imperial Palace, and the home of the Japanese Imperial Family...
and Sydney
Sydney
Sydney is the most populous city in Australia and the state capital of New South Wales. Sydney is located on Australia's south-east coast of the Tasman Sea. As of June 2010, the greater metropolitan area had an approximate population of 4.6 million people...
. Mintel database
Database
A database is an organized collection of data for one or more purposes, usually in digital form. The data are typically organized to model relevant aspects of reality , in a way that supports processes requiring this information...
s, analysis
Analysis
Analysis is the process of breaking a complex topic or substance into smaller parts to gain a better understanding of it. The technique has been applied in the study of mathematics and logic since before Aristotle , though analysis as a formal concept is a relatively recent development.The word is...
, and forecast
Forecasting
Forecasting is the process of making statements about events whose actual outcomes have not yet been observed. A commonplace example might be estimation for some variable of interest at some specified future date. Prediction is a similar, but more general term...
s are accessible only to subscribing clients
Subscription business model
The subscription business model is a business model where a customer must pay a subscription price to have access to the product/service. The model was pioneered by magazines and newspapers, but is now used by many businesses and websites....
and to students in participating university libraries.
History
| Year | Event |
|---|---|
1972 |
Mintel is established in London London London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its... |
1984 |
The first edition of Mintel’s flagship report, British Lifestyles, is launched |
1997 |
Mintel becomes the first market research Market research Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy... supplier to provide access online |
1998 |
Mintel acquires New Product News magazine Chicago Chicago Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles... office is opened Mintel Global New Products Database (GNPD) is launched in the United States United States The United States of America is a federal constitutional republic comprising fifty states and a federal district... |
1999 |
Mintel acquires American Mailbox Monitor Mintel Comperemedia is launched in the United States United States The United States of America is a federal constitutional republic comprising fifty states and a federal district... |
2000 |
Mintel is awarded UK United Kingdom The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages... Business Superbrand Superbrands The Superbrands organization is an independent arbiter on branding. Its membership programmes pay tribute to the world's leading brands, as selected by experts and consumers. The organization also publishes a series of brand-focused books and publications... status for the first time (Mintel has maintained this status through 2008 Mintel opens Australian office in Sydney |
2001 |
Mintel acquires CIG (Corporate Intelligence Group) Mintel publishes its first European and US market research Market research Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy... reports |
2003 |
Mintel Comperemedia begins tracking mail sent to United States United States The United States of America is a federal constitutional republic comprising fifty states and a federal district... insurance broker Insurance broker An insurance broker finds sources for contracts of insurance on behalf of their customers. The three largest insurance brokers in the world, by revenue, are Aon, Marsh & McLennan, and Willis Group Holdings.-Purpose of insurance brokers:... s and investment broker Investment broker Investment brokers are individuals who bring together buyers and sellers of investments. They need a license to operate. They act on behalf of buyers and sellers of stock... s |
2004 |
Mintel Menu Insights is launched Mintel receives British American Chamber of Commerce Chamber of commerce A chamber of commerce is a form of business network, e.g., a local organization of businesses whose goal is to further the interests of businesses. Business owners in towns and cities form these local societies to advocate on behalf of the business community... Award: Customer Focus and Innovation Mintel Premier is launched, providing market research Market research Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy... data in an expanded online interface Interface (computer science) In the field of computer science, an interface is a tool and concept that refers to a point of interaction between components, and is applicable at the level of both hardware and software... |
2005 |
Mintel partners with US United States The United States of America is a federal constitutional republic comprising fifty states and a federal district... credit bureau Credit bureau A credit bureau , or credit reference agency is a company that collects information from various sources and provides consumer credit information on individual consumers for a variety of uses. It is an organization providing information on individuals' borrowing and bill paying habits... s to track credit card Credit card A credit card is a small plastic card issued to users as a system of payment. It allows its holder to buy goods and services based on the holder's promise to pay for these goods and services... offers according to credit score Credit score A credit score is a numerical expression based on a statistical analysis of a person's credit files, to represent the creditworthiness of that person... Mintel acquires Paris Paris Paris is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region... -based Cosmetic Cosmetics Cosmetics are substances used to enhance the appearance or odor of the human body. Cosmetics include skin-care creams, lotions, powders, perfumes, lipsticks, fingernail and toe nail polish, eye and facial makeup, towelettes, permanent waves, colored contact lenses, hair colors, hair sprays and... Research Market research Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy... , adding high-end cosmetics Cosmetics Cosmetics are substances used to enhance the appearance or odor of the human body. Cosmetics include skin-care creams, lotions, powders, perfumes, lipsticks, fingernail and toe nail polish, eye and facial makeup, towelettes, permanent waves, colored contact lenses, hair colors, hair sprays and... to its Global New Products Database |
2006 |
Mintel Comperemedia launches email panel Online panel An Online panel is a group of selected research participants who have agreed to provide information at specified intervals over an extended period of time.A panel can be distinguished from a database in the following ways:... and begins tracking trends and strategies Marketing strategy Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.-Developing a marketing strategy:... in email marketing E-mail marketing Email marketing is a form of direct marketing which uses email as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing... |
2007 |
Mintel launches Mintel Oxygen and Mintel Inspire pairing market research Market research Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy... with editorial Editorial An opinion piece is an article, published in a newspaper or magazine, that mainly reflects the author's opinion about the subject. Opinion pieces are featured in many periodicals.-Editorials:... on major market trends and future developments Mintel partners with Information Resources, Inc. to create Mintel GNPD IRIS, monitoring successes and failures in sales of new products Product life cycle management Product life-cycle management is the succession of strategies used by business management as a product goes through its life-cycle. The conditions in which a product is sold changes over time and must be managed as it moves through its succession of stages.Product life-cycle Like human beings,... Mintel opens Chinese office in Shanghai |
2008 |
Mintel Beauty Innovation is launched. Mintel acquires Snapshots. Mintel opens Tokyo office |
2009 |
Mintel Global Market Navigator (GMN) is launched |
2010 |
Mintel Food & Drink is launched |
Products
Mintel Beauty Innovation monitors mass-market beauty introductions in 49 countries and prestige launches in France, USA, UK, Japan and China. Users have access to more than 300,000 new products, as well as editorial and expert analysis on global trends.Mintel Comperemedia tracks direct mail
Direct marketing
Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate straight to the customer, with advertising techniques such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional...
and print advertising in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
and Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
, and email marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
. This Web
World Wide Web
The World Wide Web is a system of interlinked hypertext documents accessed via the Internet...
-based tool tracks trends and strategies in industries such as credit cards, telecom
Telecommunication
Telecommunication is the transmission of information over significant distances to communicate. In earlier times, telecommunications involved the use of visual signals, such as beacons, smoke signals, semaphore telegraphs, signal flags, and optical heliographs, or audio messages via coded...
, banking, insurance
Insurance
In law and economics, insurance is a form of risk management primarily used to hedge against the risk of a contingent, uncertain loss. Insurance is defined as the equitable transfer of the risk of a loss, from one entity to another, in exchange for payment. An insurer is a company selling the...
, travel
Tourism
Tourism is travel for recreational, leisure or business purposes. The World Tourism Organization defines tourists as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes".Tourism has become a...
and investment
Investment
Investment has different meanings in finance and economics. Finance investment is putting money into something with the expectation of gain, that upon thorough analysis, has a high degree of security for the principal amount, as well as security of return, within an expected period of time...
s. Added in November 2006, Mintel Comperemedia's Email Panel shows emails as they appear in consumers' inboxes.Added in 2010, Mintel Comperemedia tracks online advertising as part of its digital channel.
Mintel Food & Drink combines Mintel’s five CPG products—GMN, GNPD, Inspire, Menu Insights and Oxygen—to deliver the best, most actionable market intelligence on one easy-to-use platform.
Mintel Global Market Navigator (GMN) provides market size, share and forecast data for thousands of consumer goods markets worldwide.
Mintel Global New Products Database (GNPD) is an online database
Database
A database is an organized collection of data for one or more purposes, usually in digital form. The data are typically organized to model relevant aspects of reality , in a way that supports processes requiring this information...
of new
New product development
In business and engineering, new product development is the term used to describe the complete process of bringing a new product to market. A product is a set of benefits offered for exchange and can be tangible or intangible...
fast moving consumer goods
Fast Moving Consumer Goods
Fast moving consumer goods or Consumer Packaged Goods are products that are sold quickly and at relatively low cost. Examples include non-durable goods such as soft drinks, toiletries, and grocery items...
, also known as consumer packaged goods. Over one million records from more than 50 countries provide product
Product (business)
In general, the product is defined as a "thing produced by labor or effort" or the "result of an act or a process", and stems from the verb produce, from the Latin prōdūce ' lead or bring forth'. Since 1575, the word "product" has referred to anything produced...
ingredients, nutrition facts, packaging, distribution
Distribution (business)
Product distribution is one of the four elements of the marketing mix. An organization or set of organizations involved in the process of making a product or service available for use or consumption by a consumer or business user.The other three parts of the marketing mix are product, pricing,...
and pricing information.
Added in 2007, Mintel GNPD IRIS allows users to differentiate successful and unsuccessful product launches.
Mintel Menu Insights tracks items on US
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
restaurant menus, including chains
Chain store
Chain stores are retail outlets that share a brand and central management, and usually have standardized business methods and practices. These characteristics also apply to chain restaurants and some service-oriented chain businesses. In retail, dining and many service categories, chain businesses...
, independent restaurants, top chef
Chef
A chef is a person who cooks professionally for other people. Although over time the term has come to describe any person who cooks for a living, traditionally it refers to a highly skilled professional who is proficient in all aspects of food preparation.-Etymology:The word "chef" is borrowed ...
s, beverage-focused restaurants and buffet
Buffet
A buffet is a system of serving meals in which food is placed in a public area where the diners generally serve themselves. Buffets are offered at various places including hotels and many social events...
restaurants. The data reveals trends in food flavors, ingredients and preparation
Cooking
Cooking is the process of preparing food by use of heat. Cooking techniques and ingredients vary widely across the world, reflecting unique environmental, economic, and cultural traditions. Cooks themselves also vary widely in skill and training...
.
Mintel Reports publishes online reports containing consumer
Consumer
Consumer is a broad label for any individuals or households that use goods generated within the economy. The concept of a consumer occurs in different contexts, so that the usage and significance of the term may vary.-Economics and marketing:...
research and analysis; market drivers, size, structure, and segmentation
Market segment
Market segmentation is a concept in economics and marketing. A market segment is a sub-set of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function...
; and market forecasts
Forecasting
Forecasting is the process of making statements about events whose actual outcomes have not yet been observed. A commonplace example might be estimation for some variable of interest at some specified future date. Prediction is a similar, but more general term...
.
Mintel Oxygen is an online
ONLINE
ONLINE is a magazine for information systems first published in 1977. The publisher Online, Inc. was founded the year before. In May 2002, Information Today, Inc. acquired the assets of Online Inc....
delivery platform focusing on opinions from Mintel analysts
Industry analyst
An industry analyst performs primary and secondary market research within an industry such as information technology, consulting or insurance. Analysts assess sector trends, create segment taxonomies, size markets, prepare forecasts, and develop industry models...
. Mintel Inspire tracks emerging marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
, social
Society
A society, or a human society, is a group of people related to each other through persistent relations, or a large social grouping sharing the same geographical or virtual territory, subject to the same political authority and dominant cultural expectations...
and cultural
Culture
Culture is a term that has many different inter-related meanings. For example, in 1952, Alfred Kroeber and Clyde Kluckhohn compiled a list of 164 definitions of "culture" in Culture: A Critical Review of Concepts and Definitions...
trends, commenting on areas Mintel believes hold potential for sales success.
Mintel Research Consultancy creates custom and confidential
Confidentiality
Confidentiality is an ethical principle associated with several professions . In ethics, and in law and alternative forms of legal resolution such as mediation, some types of communication between a person and one of these professionals are "privileged" and may not be discussed or divulged to...
research
Marketing research
Marketing research is "the function that links the consumer, customer, and public to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve...
for individual clients, including worldwide product retrieval, quality assurance
Quality Assurance
Quality assurance, or QA for short, is the systematic monitoring and evaluation of the various aspects of a project, service or facility to maximize the probability that minimum standards of quality are being attained by the production process...
, retail audit
Audit
The general definition of an audit is an evaluation of a person, organization, system, process, enterprise, project or product. The term most commonly refers to audits in accounting, but similar concepts also exist in project management, quality management, and energy conservation.- Accounting...
s, mystery shopping
Mystery shopping
Mystery shopping or a mystery consumer is a tool used externally by market research companies or watchdog organizations or internally by companies themselves to measure quality of service or compliance to regulation, or to gather specific information about products and services...
, category assessment and custom consumer research
Marketing research
Marketing research is "the function that links the consumer, customer, and public to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve...
.