Bell Pottinger Group
Encyclopedia
Bell Pottinger is a public relations
Public relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....

 agency based in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

, England
England
England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...

. It is the PR division of its parent group Chime Communications
Chime Communications (United Kingdom)
Chime Communications plc is a public limited company based in London, UK and listed on the London Stock Exchange. Chime is the holding company for a portfolio of 35 companies which include public relations, advertising, digital, marketing, deliberative research, corporate responsibility and...

 plc. The Bell Pottinger Group, has been ranked number one for the past four years in both the PRWeek and Marketing magazine league tables.

Overview

The Bell Pottinger Group consists of 20 agencies, employs over 450 people worldwide and has UK offices in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

, Cardiff
Cardiff
Cardiff is the capital, largest city and most populous county of Wales and the 10th largest city in the United Kingdom. The city is Wales' chief commercial centre, the base for most national cultural and sporting institutions, the Welsh national media, and the seat of the National Assembly for...

, Macclesfield
Macclesfield
Macclesfield is a market town within the unitary authority of Cheshire East, the county palatine of Chester, also known as the ceremonial county of Cheshire, England. The population of the Macclesfield urban sub-area at the time of the 2001 census was 50,688...

, Leeds
Leeds
Leeds is a city and metropolitan borough in West Yorkshire, England. In 2001 Leeds' main urban subdivision had a population of 443,247, while the entire city has a population of 798,800 , making it the 30th-most populous city in the European Union.Leeds is the cultural, financial and commercial...

 and Liverpool
Liverpool
Liverpool is a city and metropolitan borough of Merseyside, England, along the eastern side of the Mersey Estuary. It was founded as a borough in 1207 and was granted city status in 1880...

.

Internationally, Bell Pottinger has offices in Bahrain
Bahrain
' , officially the Kingdom of Bahrain , is a small island state near the western shores of the Persian Gulf. It is ruled by the Al Khalifa royal family. The population in 2010 stood at 1,214,705, including 235,108 non-nationals. Formerly an emirate, Bahrain was declared a kingdom in 2002.Bahrain is...

, Qatar
Qatar
Qatar , also known as the State of Qatar or locally Dawlat Qaṭar, is a sovereign Arab state, located in the Middle East, occupying the small Qatar Peninsula on the northeasterly coast of the much larger Arabian Peninsula. Its sole land border is with Saudi Arabia to the south, with the rest of its...

, Abu Dhabi
Abu Dhabi
Abu Dhabi , literally Father of Gazelle, is the capital and the second largest city of the United Arab Emirates in terms of population and the largest of the seven member emirates of the United Arab Emirates. Abu Dhabi lies on a T-shaped island jutting into the Persian Gulf from the central western...

, Dubai
Dubai
Dubai is a city and emirate in the United Arab Emirates . The emirate is located south of the Persian Gulf on the Arabian Peninsula and has the largest population with the second-largest land territory by area of all the emirates, after Abu Dhabi...

, Hamburg
Hamburg
-History:The first historic name for the city was, according to Claudius Ptolemy's reports, Treva.But the city takes its modern name, Hamburg, from the first permanent building on the site, a castle whose construction was ordered by the Emperor Charlemagne in AD 808...

, Munich
Munich
Munich The city's motto is "" . Before 2006, it was "Weltstadt mit Herz" . Its native name, , is derived from the Old High German Munichen, meaning "by the monks' place". The city's name derives from the monks of the Benedictine order who founded the city; hence the monk depicted on the city's coat...

, Brussels
Brussels
Brussels , officially the Brussels Region or Brussels-Capital Region , is the capital of Belgium and the de facto capital of the European Union...

, Geneva
Geneva
Geneva In the national languages of Switzerland the city is known as Genf , Ginevra and Genevra is the second-most-populous city in Switzerland and is the most populous city of Romandie, the French-speaking part of Switzerland...

, Boston
Boston
Boston is the capital of and largest city in Massachusetts, and is one of the oldest cities in the United States. The largest city in New England, Boston is regarded as the unofficial "Capital of New England" for its economic and cultural impact on the entire New England region. The city proper had...

, New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...

 and Washington, D.C.
Washington, D.C.
Washington, D.C., formally the District of Columbia and commonly referred to as Washington, "the District", or simply D.C., is the capital of the United States. On July 16, 1790, the United States Congress approved the creation of a permanent national capital as permitted by the U.S. Constitution....

.

Bell Pottinger offers consumer, corporate and financial, healthcare, technology, industrial, public affairs
Public administration
Public Administration houses the implementation of government policy and an academic discipline that studies this implementation and that prepares civil servants for this work. As a "field of inquiry with a diverse scope" its "fundamental goal.....

, public sector
Public sector
The public sector, sometimes referred to as the state sector, is a part of the state that deals with either the production, delivery and allocation of goods and services by and for the government or its citizens, whether national, regional or local/municipal.Examples of public sector activity range...

, corporate social responsibility
Corporate social responsibility
Corporate social responsibility is a form of corporate self-regulation integrated into a business model...

, internal communication, crisis and issues management services.

Bell Pottinger’s major brands include Good Relations, Harvard, Insight, Resonate, MMK, Corporate Citizenship, Ptarmigan Bell Pottinger and Pelham Bell Pottinger
Pelham Bell Pottinger
Pelham Bell Pottinger is the second biggest financial public relations company in the UK by volume of stock market listed clients, according to the Morningstar, Inc financial data group...

.. Bell Pottinger donated £11,900 to the Conservative Party
Conservative Party (UK)
The Conservative Party, formally the Conservative and Unionist Party, is a centre-right political party in the United Kingdom that adheres to the philosophies of conservatism and British unionism. It is the largest political party in the UK, and is currently the largest single party in the House...

 in the twelve months to September 2011..

History

In 1998, Lowe Bell was renamed the Bell Pottinger Group. In 2000 the Bell Pottinger Group acquired Harvard Public Relations and QBO, which was renamed Bell Pottinger Public Relations. In 2001 Bell Pottinger acquired MMK in Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

 and also The Smart Company, which was merged into Corporate Citizenship when the Group acquired it in 2007. In 2003 Resonate, a consumer public relations
Public relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....

 company was set up. In 2004 Bell Pottinger Communications USA was launched and in 2005 Bell Pottinger Middle East
Middle East
The Middle East is a region that encompasses Western Asia and Northern Africa. It is often used as a synonym for Near East, in opposition to Far East...

 was launched with offices in Bahrain
Bahrain
' , officially the Kingdom of Bahrain , is a small island state near the western shores of the Persian Gulf. It is ruled by the Al Khalifa royal family. The population in 2010 stood at 1,214,705, including 235,108 non-nationals. Formerly an emirate, Bahrain was declared a kingdom in 2002.Bahrain is...

 in 2009. In 2009 Bell Pottinger Change & Internal Communications was launched and Ptarmigan in Leeds was acquired by the Bell Pottinger Group.

Staff

Kevin Murray
Kevin Murray
Kevin 'Bulldog' Murray was a champion Australian rules footballer who played for the Fitzroy Football Club in the Victorian Football League in 333 games over 18 seasons....

 is Chairman of the Bell Pottinger Group. Paul Bell is Chief Executive of the Bell Pottinger Group.

Lord Bell
Timothy Bell, Baron Bell
Timothy John Leigh Bell, Baron Bell is a British advertising and public relations executive, best known for his advisory role in Margaret Thatcher's three successful general election campaigns.-Early career:...

 is Chairman of the parent company, Chime Communications
Chime Communications (United Kingdom)
Chime Communications plc is a public limited company based in London, UK and listed on the London Stock Exchange. Chime is the holding company for a portfolio of 35 companies which include public relations, advertising, digital, marketing, deliberative research, corporate responsibility and...

 plc.

Awards

Bell Pottinger companies have won a number of Awards in 2008/9 for their campaigns including:
  • PRCA 2009 Not for Profit Agency Campaign: The Really Naked Calendar for the National Osteoporosis Society
    National Osteoporosis Society
    The National Osteoporosis Society, established in 1986, is the only UK-wide charity dedicated to improving the diagnosis, prevention and treatment of osteoporosis. It is based in Camerton, Somerset, England. The income of the charity was about £3.5 million in 2010...

  • Media Guardian 2009 PR Campaign: The Beautiful Game Football Ballet for The New Football pools
  • Cannes Lions 2009 Winner, Best Brand Relaunch: The Beautiful Game Football Ballet for The New Football pools
    Football pools
    A football pool, often collectively referred to as "the pools", is a betting pool based on predicting the outcome of top-level association football matches set to take place in the coming week. The pools are typically cheap to enter, with the potential to win huge money. Entries were traditionally...

  • Cannes Lions 2009 Winner, Best PR-led Integrated Campaign Award for BPEX, ‘Pigs are Worth It’ Campaign
  • Sabre
    Sabre
    The sabre or saber is a kind of backsword that usually has a curved, single-edged blade and a rather large hand guard, covering the knuckles of the hand as well as the thumb and forefinger...

     2008 Platinum Award - European PR Campaign of the Year UK and Ireland (fees over £100,000) Award for BPEX ‘Pigs are Worth It’ Campaign

Clients

Bell Pottinger clients include:
  • The government of Bahrain
    Bahrain
    ' , officially the Kingdom of Bahrain , is a small island state near the western shores of the Persian Gulf. It is ruled by the Al Khalifa royal family. The population in 2010 stood at 1,214,705, including 235,108 non-nationals. Formerly an emirate, Bahrain was declared a kingdom in 2002.Bahrain is...

    .
  • Emirates Airline
    Emirates Airline
    Emirates is the airline based in the Emirate of Dubai part of the United Arab Emirates . Based at Dubai International Airport it is the largest airline in the Middle East, operating over 2,400 flights per week, from its hub at Terminal 3, to 111 cities in 62 countries across six continents...

    : Bell Pottinger won the global account in 2000, the account is managed by David Wilson. In February 2001 Bell Pottinger landed the Chelsea/Emirates deal.
  • Currencies Direct
    Currencies Direct
    Currencies Direct Ltd is a UK based foreign exchange broker and international payment provider. It provides currency exchange services in a number of different countries to individuals and small businesses.-Company history:...

    : this account was won by Bell Pottinger following a competitive pitch in 2008.
  • Fortnum & Mason
    Fortnum & Mason
    Fortnum & Mason, often shortened to just "Fortnum's" is a department store, situated in central London, with two other branches in Japan. Its headquarters is located at 181 Piccadilly, where it was established in 1707 by William Fortnum and Hugh Mason...

    : first hired QBO Bell Pottinger in 2004. Bell Pottinger handles its retail and brand PR.
  • Milklink: hired Bell Pottinger initially in 2003.
  • BPEX. In September 2007 Good Relations was briefed by BPEX, previously the Meat and Livestock Commission
    Meat and Livestock Commission
    The Meat and Livestock Commission, , was set up by the UK Government under the Agriculture Act 1967 with Government money with the remit to promote the sale of red meat...

    , to run a campaign to raise consumer awareness of the issue. The objective was to show that messages about the plight of pig farmers were reaching consumers in order to persuade supermarkets to increase the price paid to farmers. They came up with the ‘Pigs are worth it’ campaign.
  • EADS
    EADS
    The European Aeronautic Defence and Space Company N.V. is a global pan-European aerospace and defence corporation and a leading defence and military contractor worldwide...

    :in April 2009 Bell Pottinger fought off six rival agencies to land a wide-ranging public affairs retainer with EADS.
  • Airbus
    Airbus
    Airbus SAS is an aircraft manufacturing subsidiary of EADS, a European aerospace company. Based in Blagnac, France, surburb of Toulouse, and with significant activity across Europe, the company produces around half of the world's jet airliners....

    : the Bell Pottinger Group has worked with Airbus on UK government relations since 2004.
  • The RSA Group appointed Fallon in advertising and Bell Pottinger in public relations in November 2009.
  • PowerPerfector: the energy-consumption reduction technology company appointed Good Relations in September 2009, ahead of the UK government’s 2010 push on carbon reduction.
  • Dutch oil company Trafigura
    Trafigura
    Trafigura is an Amsterdam-based multinational company founded in 1993 trading in base metals and energy, including oil. the company had equity of more than $2 billion and a turnover of $73 billion that generated $440 million of profit....

    . In September 2009, a Guardian
    The Guardian
    The Guardian, formerly known as The Manchester Guardian , is a British national daily newspaper in the Berliner format...

    article claimed that Bell Pottinger was "appalled" by a report into the Trafigura toxic oil disaster by a UN Human Rights repporteur. The full Guardian article in the national newspaper alleged that Bell Pottinger had claimed the report was premature, inaccurate, potentially damaging, poorly researched and deeply flawed. The UN report listed 15 deaths and 108,000 medical consultations. The Guardian also claimed that, later, Trafigura
    Trafigura
    Trafigura is an Amsterdam-based multinational company founded in 1993 trading in base metals and energy, including oil. the company had equity of more than $2 billion and a turnover of $73 billion that generated $440 million of profit....

     agreed to pay compensation to 31,000 west African victims. In October, 2009, Alan Rusbridger
    Alan Rusbridger
    Alan Charles Rusbridger is the editor of the British newspaper The Guardian. He has also been a reporter and a columnist.-Early life:...

    , editor of The Guardian
    The Guardian
    The Guardian, formerly known as The Manchester Guardian , is a British national daily newspaper in the Berliner format...

    , posited that Lord (Tim) Bell "will be in charge of attempts to reposition positive public perceptions of the Trafigura brand. He might, for instance, suggest they become an official sponsor of the British Lions tour of South Africa and an arts prize".
  • Almac Group: a provider of integrated drug development solutions to the biotechnology
    Biotechnology
    Biotechnology is a field of applied biology that involves the use of living organisms and bioprocesses in engineering, technology, medicine and other fields requiring bioproducts. Biotechnology also utilizes these products for manufacturing purpose...

     and pharmaceutical industries, appointed Good Relations in March 2010.
  • DWF: the national law firm’s Liverpool office appointed Bell Pottinger North in March 2010, the campaign is overseen by associate director Richard Clein.
  • The government of Sri Lanka
    Sri Lanka
    Sri Lanka, officially the Democratic Socialist Republic of Sri Lanka is a country off the southern coast of the Indian subcontinent. Known until 1972 as Ceylon , Sri Lanka is an island surrounded by the Indian Ocean, the Gulf of Mannar and the Palk Strait, and lies in the vicinity of India and the...

    :


Past clients include:
  • The government of Belarus
    Belarus
    Belarus , officially the Republic of Belarus, is a landlocked country in Eastern Europe, bordered clockwise by Russia to the northeast, Ukraine to the south, Poland to the west, and Lithuania and Latvia to the northwest. Its capital is Minsk; other major cities include Brest, Grodno , Gomel ,...

    .
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