Emirates Airline

Emirates Airline

Overview
Emirates is the airline based in the Emirate
Emirate
An emirate is a political territory that is ruled by a dynastic Muslim monarch styled emir.-Etymology:Etymologically emirate or amirate is the quality, dignity, office or territorial competence of any emir ....

 of Dubai
Dubai
Dubai is a city and emirate in the United Arab Emirates . The emirate is located south of the Persian Gulf on the Arabian Peninsula and has the largest population with the second-largest land territory by area of all the emirates, after Abu Dhabi...

 part of the United Arab Emirates
United Arab Emirates
The United Arab Emirates, abbreviated as the UAE, or shortened to "the Emirates", is a state situated in the southeast of the Arabian Peninsula in Western Asia on the Persian Gulf, bordering Oman, and Saudi Arabia, and sharing sea borders with Iraq, Kuwait, Bahrain, Qatar, and Iran.The UAE is a...

 (Etihad is the National Airline). Based at Dubai International Airport
Dubai International Airport
Dubai International Airport is an international airport serving Dubai, the largest city of the United Arab Emirates. It is a major aviation hub in the Middle East, and is the main airport of Dubai. It is situated in the Al Garhoud district, southeast of Dubai...

 it is the largest airline in the Middle East, operating over 2,400 flights per week, from its hub at Terminal 3, to 111 cities
Emirates destinations
Emirates flies to over a hundred destinations, across all six continents from its hub in Dubai. It has a particularly strong presence in the South and Southeast Asian region, which together, connect Dubai with more international destinations in the region than any other Middle Eastern airline...

 in 62 countries across six continents. The company also operates three of the world's ten longest non-stop commercial flights
Non-stop flight
A non-stop flight, especially in the aviation industry, refers to any flight by an aircraft which does not involve any intermediate stops. A "direct flight" is not the same as a "non-stop flight"...

 from Dubai to Los Angeles, San Francisco and Houston.
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Unanswered Questions
Encyclopedia
Emirates is the airline based in the Emirate
Emirate
An emirate is a political territory that is ruled by a dynastic Muslim monarch styled emir.-Etymology:Etymologically emirate or amirate is the quality, dignity, office or territorial competence of any emir ....

 of Dubai
Dubai
Dubai is a city and emirate in the United Arab Emirates . The emirate is located south of the Persian Gulf on the Arabian Peninsula and has the largest population with the second-largest land territory by area of all the emirates, after Abu Dhabi...

 part of the United Arab Emirates
United Arab Emirates
The United Arab Emirates, abbreviated as the UAE, or shortened to "the Emirates", is a state situated in the southeast of the Arabian Peninsula in Western Asia on the Persian Gulf, bordering Oman, and Saudi Arabia, and sharing sea borders with Iraq, Kuwait, Bahrain, Qatar, and Iran.The UAE is a...

 (Etihad is the National Airline). Based at Dubai International Airport
Dubai International Airport
Dubai International Airport is an international airport serving Dubai, the largest city of the United Arab Emirates. It is a major aviation hub in the Middle East, and is the main airport of Dubai. It is situated in the Al Garhoud district, southeast of Dubai...

 it is the largest airline in the Middle East, operating over 2,400 flights per week, from its hub at Terminal 3, to 111 cities
Emirates destinations
Emirates flies to over a hundred destinations, across all six continents from its hub in Dubai. It has a particularly strong presence in the South and Southeast Asian region, which together, connect Dubai with more international destinations in the region than any other Middle Eastern airline...

 in 62 countries across six continents. The company also operates three of the world's ten longest non-stop commercial flights
Non-stop flight
A non-stop flight, especially in the aviation industry, refers to any flight by an aircraft which does not involve any intermediate stops. A "direct flight" is not the same as a "non-stop flight"...

 from Dubai to Los Angeles, San Francisco and Houston. Emirates is a subsidiary of The Emirates Group
The Emirates Group
The Emirates Group is a public international travel and tourism conglomerate holding company headquartered in Garhoud, Dubai, United Arab Emirates, by Dubai International Airport. The Emirates Group comprises Dnata, an aviation services company providing ground handling services at 17 airports and...

, which has over 50,000 employees, and is wholly owned by the government of Dubai
Politics of the United Arab Emirates
Politics of the United Arab Emirates takes place in a framework of a federal, presidential, elected monarchy. The UAE is a federation of seven absolute monarchies: the Emirates of Abu Dhabi, Ajman, Dubai, Fujairah, Ras al-Khaimah, Sharjah and Umm al-Qaiwain...

 directly under the Investment Corporation of Dubai
Investment Corporation of Dubai
The Investment Corporation of Dubai is a sovereign wealth fund owned by the government of Dubai, United Arab Emirates. Established in May 2006 with the transfer of the government's portfolio of investments from The Department of Finance's Investment Division, its role is to supervise the...

. Cargo activities are undertaken by the Emirates Group's Emirates SkyCargo
Emirates SkyCargo
Emirates SkyCargo is a cargo airline based in Dubai, United Arab Emirates. It is the air freight division of Emirates, which started operations in October 1985, the same year Emirates was formed. Since then it has been the main cargo division of Emirates, and the anchor cargo airline at Dubai...

 division.

During the mid-1980s, Gulf Air
Gulf Air
Gulf Air is the principal flag carrier of the Kingdom of Bahrain. Headquartered in Muharraq, adjacent to Bahrain International Airport, the airline operates scheduled services to 45 destinations in 28 countries across Africa, Asia and Europe. Its main base is Bahrain International Airport...

 began to cut back its services to Dubai. As a result Emirates was conceived in March 1985 with backing from Dubai's royal family
Al Maktoum
Al Maktoum is the family name of the ruling dynasty of the emirate of Dubai, United Arab Emirates. The Al Maktoum family is a branch of the Bani Yas tribe , a powerful bedouin clan from the interior...

, whose Dubai Royal Air Wing provided two of the airline's first aircraft. It was required to operate independent of government subsidies, apart from $10 million in start-up capital
Financial capital
Financial capital can refer to money used by entrepreneurs and businesses to buy what they need to make their products or provide their services or to that sector of the economy based on its operation, i.e. retail, corporate, investment banking, etc....

. The airline became headed by Ahmed bin Saeed Al Maktoum
Ahmed bin Saeed Al Maktoum
Sheikh Ahmed bin Saeed Al Maktoum is the President of the Department of Civil Aviation, CEO and Chairman of The Emirates Group and Chairman of Dubai World.- Background:...

, the airline's present chairman. In the years following its founding, the airline expanded both its fleet and its destinations. In October 2008, Emirates moved all operations at Dubai International Airport to Terminal 3, a new terminal exclusively dedicated to Emirates to sustain its rapid expansion and growth plans.

Emirates operates a mixed fleet of Airbus
Airbus
Airbus SAS is an aircraft manufacturing subsidiary of EADS, a European aerospace company. Based in Blagnac, France, surburb of Toulouse, and with significant activity across Europe, the company produces around half of the world's jet airliners....

 and Boeing
Boeing
The Boeing Company is an American multinational aerospace and defense corporation, founded in 1916 by William E. Boeing in Seattle, Washington. Boeing has expanded over the years, merging with McDonnell Douglas in 1997. Boeing Corporate headquarters has been in Chicago, Illinois since 2001...

 wide-body aircraft
Wide-body aircraft
A wide-body aircraft is a large airliner with two passenger aisles, also known as a widebody aircraft or twin-aisle aircraft. The typical fuselage diameter is . In the typical wide-body economy cabin, passengers are seated seven to ten abreast, allowing a total capacity of 200 to 850 passengers...

 and is one of only nine airlines to operate an all-wide-body aircraft fleet, whose centrepiece is the Boeing 777
Boeing 777
The Boeing 777 is a long-range, wide-body twin-engine jet airliner manufactured by Boeing Commercial Airplanes. It is the world's largest twinjet and is commonly referred to as the "Triple Seven". The aircraft has seating for over 300 passengers and has a range from , depending on model...

. Emirates also has orders for 90 Airbus A380
Airbus A380
The Airbus A380 is a double-deck, wide-body, four-engine jet airliner manufactured by the European corporation Airbus, a subsidiary of EADS. It is the largest passenger airliner in the world. Due to its size, many airports had to modify and improve facilities to accommodate it...

s with 18 of them already in service and became the second operator of the Airbus A380-800 after Singapore Airlines
Singapore Airlines
Singapore Airlines Limited is the flag carrier airline of Singapore. Singapore Airlines operates a hub at Changi Airport and has a strong presence in the Southeast Asia, East Asia, South Asia, and "Kangaroo Route" markets...

 when their first aircraft was delivered on 28 July 2008. Emirates has won numerous awards and is an industry bellwether
Bellwether
A bellwether is any entity in a given arena that serves to create or influence trends or to presage future happenings.The term is derived from the Middle English bellewether and refers to the practice of placing a bell around the neck of a castrated ram leading his flock of sheep.The movements of...

 for aircraft purchases, purchasing over 130 aircraft in 2007 alone.

The airline ranks amongst the top 10 carriers worldwide in terms of revenue
Revenue
In business, revenue is income that a company receives from its normal business activities, usually from the sale of goods and services to customers. In many countries, such as the United Kingdom, revenue is referred to as turnover....

 and passenger kilometres
Revenue passenger mile
Revenue passenger miles and Revenue passenger kilometers are measures of traffic for an airline flight, bus, or train calculated by multiplying the number of revenue-paying passengers aboard the vehicle by the distance traveled...

, and has become the largest airline in the Middle East in terms of revenue, fleet size, and passengers carried as of 2007. In 2010 the airline was the sixth-largest airline in the world in terms of international passengers carried, and largest in the world in terms of scheduled international passenger-kilometres flown. The airline was also the seventh largest in terms of scheduled freight tonne-kilometres flown.

Emirates has built up a strong brand name as a leader in the aviation industry, particularly in terms of service excellence, and its very rapid growth, coupled with consistent profitability. In 2010, Emirates was voted the eighth best airline in the world by research consultancy firm Skytrax
Skytrax
Skytrax is a United Kingdom-based consultancy, the public face of Inflight Research Services, which has the largest airline and airport review and ranking site. It conducts research for commercial airlines...

.

In February 2011, Air Transport World
Air Transport World
Air Transport World is a monthly trade magazine covering the airline industry published by Penton Media. They also provide an online version with daily air transport news. The publication covers airline operations, market conditions, management, and related issues...

 gave Emirates Airlines the title of Airline of the Year for 2011. The award has been given based on recognition of its commitment to safety and operational excellence, customer service trendsetters, financial condition including a 22-year consecutive annual profit.

Origins: 1985–1992


During the mid-1980s, Gulf Air
Gulf Air
Gulf Air is the principal flag carrier of the Kingdom of Bahrain. Headquartered in Muharraq, adjacent to Bahrain International Airport, the airline operates scheduled services to 45 destinations in 28 countries across Africa, Asia and Europe. Its main base is Bahrain International Airport...

 began to cut back its services to Dubai as it was concerned it was providing regional feeder flights for other carriers. As a result Emirates was conceived in March 1985 with backing from Dubai's royal family
Al Maktoum
Al Maktoum is the family name of the ruling dynasty of the emirate of Dubai, United Arab Emirates. The Al Maktoum family is a branch of the Bani Yas tribe , a powerful bedouin clan from the interior...

, and was required to operate independent of government subsidies
Subsidy
A subsidy is an assistance paid to a business or economic sector. Most subsidies are made by the government to producers or distributors in an industry to prevent the decline of that industry or an increase in the prices of its products or simply to encourage it to hire more labor A subsidy (also...

, apart from US$10 million in start-up capital. Emirates leased a new Boeing 737–300
Boeing 737 Classic
The Boeing 737 Classic is the name given to the -300/-400/-500 series of the Boeing 737 following the introduction of the -600/-700/-800/-900 series. They are short- to medium- range, narrow-body jet airliners produced by Boeing Commercial Airplanes. The Classic series was introduced as the 'new...

, as well as an Airbus 300B4-200
Airbus A300
The Airbus A300 is a short- to medium-range widebody jet airliner. Launched in 1972 as the world's first twin-engined widebody, it was the first product of Airbus Industrie, a consortium of European aerospace companies, wholly owned today by EADS...

, both from Pakistan International Airlines
Pakistan International Airlines
Pakistan International Airlines Corporation commonly known as PIA, is the flag carrier airline of Pakistan. The airline has its head office on the grounds of Jinnah International Airport in Karachi. and operates scheduled services to 24 domestic destinations and 38 international destinations in 27...

 which were returned in 1987. The Royal Family's Dubai Royal Air Wing also provided the airline two used Boeing 727-200/Adv
Boeing 727
The Boeing 727 is a mid-size, narrow-body, three-engine, T-tailed commercial jet airliner, manufactured by Boeing. The Boeing 727 first flew in 1963, and for over a decade more were built per year than any other jet airliner. When production ended in 1984 a total of 1,832 aircraft had been produced...

s. The airline's first flight, flight K600, was Dubai–Karachi
Karachi
Karachi is the largest city, main seaport and the main financial centre of Pakistan, as well as the capital of the province of Sindh. The city has an estimated population of 13 to 15 million, while the total metropolitan area has a population of over 18 million...

 on 25 October 1985.

Maurice Flanagan
Maurice Flanagan
Sir Maurice Flanagan, KBE is the founding CEO of Emirates and currently the Executive Vice-Chairman of The Emirates Group. He was born in 1928 in Leigh, Lancashire, England...

, who previously worked at British Airways, Gulf Air
Gulf Air
Gulf Air is the principal flag carrier of the Kingdom of Bahrain. Headquartered in Muharraq, adjacent to Bahrain International Airport, the airline operates scheduled services to 45 destinations in 28 countries across Africa, Asia and Europe. Its main base is Bahrain International Airport...

, and BOAC
Boac
Boac may refer to:* Boac, Marinduque, a municipality in the Southern Philippines* Boac , an American rapper* British Overseas Airways Corporation, a former British state-owned airline...

 and at the time was overseeing Dnata
Dnata
Dnata is one of the largest suppliers of combined air services in the world offering ground handling, cargo, travel, and flight catering services across five continents. With a global footprint of 37 countries, Dnata employs over 20,000 employees for its operations worldwide.-History:Dnata was...

, was appointed chief executive officer of the new airline. To acknowledge his services for aviation, in 2000, Flanagan was made CBE
CBE
CBE and C.B.E. are abbreviations for "Commander of the Order of the British Empire", a grade in the Order of the British Empire.Other uses include:* Chemical and Biochemical Engineering...

 in the Queen's Birthday Honour List
Queen's Birthday Honours
The Queen's Birthday Honours is a part of the British honours system, being a civic occasion on the celebration of the Queen's Official Birthday in which new members of most Commonwealth Realms honours are named. The awards are presented by the reigning monarch or head of state, currently Queen...

, and later honoured with knight
Knight
A knight was a member of a class of lower nobility in the High Middle Ages.By the Late Middle Ages, the rank had become associated with the ideals of chivalry, a code of conduct for the perfect courtly Christian warrior....

hood. He would be joined at the airline by Sheikh Ahmed bin Saeed Al Maktoum
Ahmed bin Saeed Al Maktoum
Sheikh Ahmed bin Saeed Al Maktoum is the President of the Department of Civil Aviation, CEO and Chairman of The Emirates Group and Chairman of Dubai World.- Background:...

 (as chairman) and now-Emirates president Tim Clark
Tim Clark (Emirates Airline)
Tim Clark is current President of Emirates and the Chairman of the Emirates Foundation. He is also the former Managing Director of Sri Lankan Airlines. Tim Clark is an economics graduate from the University of London and a Fellow of the Royal Aeronautical Society.-Background:Tim Clark has been in...

. Current chairman Sheikh Ahmed bin Saeed Al Maktoum has since inherited the role of CEO, as Sir Maurice Flanagan became the carrier's executive vice-chairman.

Emirates became profitable within its first nine months. During its first year, it carried about 260,000 passengers and 10,000 tons of freight. To highlight the airline's early success, Gulf Air, during Emirates' first year of operations, suffered a 30% drop in profits, and a loss the following year. By 1986, the airline was adding new destinations such as Colombo
Colombo
Colombo is the largest city of Sri Lanka. It is located on the west coast of the island and adjacent to Sri Jayawardenapura Kotte, the capital of Sri Lanka. Colombo is often referred to as the capital of the country, since Sri Jayawardenapura Kotte is a satellite city of Colombo...

, Dhaka
Dhaka
Dhaka is the capital of Bangladesh and the principal city of Dhaka Division. Dhaka is a megacity and one of the major cities of South Asia. Located on the banks of the Buriganga River, Dhaka, along with its metropolitan area, had a population of over 15 million in 2010, making it the largest city...

, Amman
Amman
Amman is the capital of Jordan. It is the country's political, cultural and commercial centre and one of the oldest continuously inhabited cities in the world. The Greater Amman area has a population of 2,842,629 as of 2010. The population of Amman is expected to jump from 2.8 million to almost...

 and Cairo
Cairo
Cairo , is the capital of Egypt and the largest city in the Arab world and Africa, and the 16th largest metropolitan area in the world. Nicknamed "The City of a Thousand Minarets" for its preponderance of Islamic architecture, Cairo has long been a centre of the region's political and cultural life...

 to its route network. On 3 July, Emirates received its first bought aircraft, an Airbus A310 (registration A6-EKA), and with two examples, launched daily non-stop services
Non-stop flight
A non-stop flight, especially in the aviation industry, refers to any flight by an aircraft which does not involve any intermediate stops. A "direct flight" is not the same as a "non-stop flight"...

 to Gatwick on 6 July 1987. The airline in 1987 added Frankfurt
Frankfurt
Frankfurt am Main , commonly known simply as Frankfurt, is the largest city in the German state of Hesse and the fifth-largest city in Germany, with a 2010 population of 688,249. The urban area had an estimated population of 2,300,000 in 2010...

 via Istanbul
Istanbul
Istanbul , historically known as Byzantium and Constantinople , is the largest city of Turkey. Istanbul metropolitan province had 13.26 million people living in it as of December, 2010, which is 18% of Turkey's population and the 3rd largest metropolitan area in Europe after London and...

, and Malé
Malé
Malé , is the capital and most populous city in the Republic of Maldives. It is located at the southern edge of North Malé Atoll . It is also one of the Administrative divisions of the Maldives. Traditionally it was the King's Island, from where the ancient Maldive Royal dynasties ruled and where...

 (Maldive). This was followed by an expansion into the Far East market in 1989, with flights to Bangkok
Bangkok
Bangkok is the capital and largest urban area city in Thailand. It is known in Thai as Krung Thep Maha Nakhon or simply Krung Thep , meaning "city of angels." The full name of Bangkok is Krung Thep Mahanakhon Amon Rattanakosin Mahintharayutthaya Mahadilok Phop Noppharat Ratchathani Burirom...

, Manila
Manila
Manila is the capital of the Philippines. It is one of the sixteen cities forming Metro Manila.Manila is located on the eastern shores of Manila Bay and is bordered by Navotas and Caloocan to the north, Quezon City to the northeast, San Juan and Mandaluyong to the east, Makati on the southeast,...

 and Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...

, and Hong Kong in 1991. During the first decade of operations, Emirates recorded strong growths averaging 30%. This was despite the lack of a regional network, as its main competitor Gulf Air dominated traffic in the region.

Incorporation and growth: 1993–1999




By the early 1990s, Emirates was among the world's fastest growing airlines; revenue
Revenue
In business, revenue is income that a company receives from its normal business activities, usually from the sale of goods and services to customers. In many countries, such as the United Kingdom, revenue is referred to as turnover....

 increased approximately US$100 million each year, approaching US$500 million in the year 1993. The airline and its cargo division, Emirates SkyCargo
Emirates SkyCargo
Emirates SkyCargo is a cargo airline based in Dubai, United Arab Emirates. It is the air freight division of Emirates, which started operations in October 1985, the same year Emirates was formed. Since then it has been the main cargo division of Emirates, and the anchor cargo airline at Dubai...

, carried 1.6 million
Million
One million or one thousand thousand, is the natural number following 999,999 and preceding 1,000,001. The word is derived from the early Italian millione , from mille, "thousand", plus the augmentative suffix -one.In scientific notation, it is written as or just 106...

 passengers and 68,000 tons of cargo and in the same year, respectively. With the advent of the Gulf War
Gulf War
The Persian Gulf War , commonly referred to as simply the Gulf War, was a war waged by a U.N.-authorized coalition force from 34 nations led by the United States, against Iraq in response to Iraq's invasion and annexation of Kuwait.The war is also known under other names, such as the First Gulf...

, business increased for Emirates as the war kept other airlines out of the area; it was the only airline to continue flying in the last ten days of the war. Following the conflicts, a total of 92 air carriers were flying to markets internationally and Emirates faced intense competition at its home base. It carried about three million passengers a year to Dubai International Airport in the mid-1990s. Emirates continued to expand during the late 1990s. The growing cargo business accounted for 16 percent of the airline's total revenues.

Emirates started offering round-the-world services from autumn 1993, after a partnership was established with US Airways
US Airways
US Airways, Inc. is a major airline based in the U.S. city of Tempe, Arizona. The airline is an operating unit of US Airways Group and is the sixth largest airline by traffic and eighth largest by market value in the country....

. It previously had co-operation agreements with Cyprus Airways
Cyprus Airways
Cyprus Airways is the national airline of Cyprus, a public limited company with its head offices located in the capital of the island, Nicosia. It operates scheduled services to 41 destinations in Europe, the Middle East and the Gulf. It flies from both airports of the island, Larnaca and Paphos,...

. By 1994, with its 15 aircraft, the airline was connecting 32 destinations. At this time Emirates was the sixth largest airline in the Middle East. To highlight the carrier's rapid growth, in the financial year ending 30 March 1994, Emirates received revenues of US$643.4 million. The airline's workforce was approximately 4,000 people, carrying two million passengers a year to 34 destinations using a fleet of 18 Airbus aircraft. An order for seven new Boeing 777
Boeing 777
The Boeing 777 is a long-range, wide-body twin-engine jet airliner manufactured by Boeing Commercial Airplanes. It is the world's largest twinjet and is commonly referred to as the "Triple Seven". The aircraft has seating for over 300 passengers and has a range from , depending on model...

s, worth over US$1 billion, were placed in 1992, which started to arrive in the spring of 1996. One of the planes was used on a new service to Melbourne via Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...

. Emirates placed a large order with Airbus later the same year. In spite of the large capital expenditures, the Dubai government had laid out only US$50 million since the airline's inception.

In May 1998, Emirates paid the Government of Sri Lanka US$70 million for a 43.6% stake in SriLankan Airlines
SriLankan Airlines
SriLankan Airlines Limited is the flag carrier airline of Sri Lanka. It operates to destinations in Asia and Europe from its base and hub at Bandaranaike International Airport . The airline's trademark phrase is 'You're Our World', and the company's logo features a stylized peacock...

 (then known as Air Lanka). As part of the deal, Emirates received a 10-year contract to manage SriLankan. In January 2008, Emirates announced that it would end the management contract, effective April 2008. Emirates subsequently sold its stake in the airline to the Government of Sri Lanka, in an estimated US$150 million deal that was finalised in 2010, thus ending any affiliation the two airlines had with each other.

Modern history: 2000–present



Towards the end of the year 2000, Emirates was planning to start long-haul service to the East Coast
East Coast of the United States
The East Coast of the United States, also known as the Eastern Seaboard, refers to the easternmost coastal states in the United States, which touch the Atlantic Ocean and stretch up to Canada. The term includes the U.S...

 and West Coast of the United States
West Coast of the United States
West Coast or Pacific Coast are terms for the westernmost coastal states of the United States. The term most often refers to the states of California, Oregon, and Washington. Although not part of the contiguous United States, Alaska and Hawaii do border the Pacific Ocean but can't be included in...

, as well as non-stop flight
Non-stop flight
A non-stop flight, especially in the aviation industry, refers to any flight by an aircraft which does not involve any intermediate stops. A "direct flight" is not the same as a "non-stop flight"...

s to Australia and Argentina
Argentina
Argentina , officially the Argentine Republic , is the second largest country in South America by land area, after Brazil. It is constituted as a federation of 23 provinces and an autonomous city, Buenos Aires...

. Traffic continued to grow at a rate of 20% during 1999–2000. In 2001 Emirates was voted Airline of the Year. During 2002, Emirates passenger figures increased 18% to over 6.8 million against the previous year.
At the 2003 Paris Air Show
Paris Air Show
The Paris Air Show is the world's oldest and largest air show. Established in 1909, it is currently held every odd year at Le Bourget Airport in north Paris, France...

, Emirates signed an order for 71 aircraft at a cost of US$19 billion. The order included firm purchase orders for a further 21 Airbus 380-800s and lease orders for two A380-800s. Emirates also announced operating lease orders for 26 Boeing 777-300ERs – 14 from GE Capital Aviation Services and 12 from the International Lease Finance Corporation
International Lease Finance Corporation
The International Lease Finance Corporation is an aircraft lessor headquartered in Century City, Los Angeles, California.It is the world's largest aircraft lessor by value, though ILFC's rival, General Electric's GECAS unit, has more aircraft...

 (ILFC). In the same year Emirates began flying directly to Sydney using three new Airbus A340-500
Airbus A340
The Airbus A340 is a long-range four-engine wide-body commercial passenger jet airliner. Developed by Airbus Industrie,A consortium of European aerospace companies, Airbus is now fully owned by EADS and since 2001 has been known as Airbus SAS. a consortium of European aerospace companies, which is...

s.

In 2004, Emirates began flying non-stop to New York's John F. Kennedy International Airport
John F. Kennedy International Airport
John F. Kennedy International Airport is an international airport located in the borough of Queens in New York City, about southeast of Lower Manhattan. It is the busiest international air passenger gateway to the United States, handling more international traffic than any other airport in North...

 using their new Airbus A340-500
Airbus A340
The Airbus A340 is a long-range four-engine wide-body commercial passenger jet airliner. Developed by Airbus Industrie,A consortium of European aerospace companies, Airbus is now fully owned by EADS and since 2001 has been known as Airbus SAS. a consortium of European aerospace companies, which is...

. These flights meant the resumption of non-stop air services between the United Arab Emirates and the USA, after Delta Air Lines
Delta Air Lines
Delta Air Lines, Inc. is a major airline based in the United States and headquartered in Atlanta, Georgia. The airline operates an extensive domestic and international network serving all continents except Antarctica. Delta and its subsidiaries operate over 4,000 flights every day...

's flights since 2001, terminated later and restarted again in 2007. In the same year, Emirates signed a £
Pound sterling
The pound sterling , commonly called the pound, is the official currency of the United Kingdom, its Crown Dependencies and the British Overseas Territories of South Georgia and the South Sandwich Islands, British Antarctic Territory and Tristan da Cunha. It is subdivided into 100 pence...

100 million deal with English Premier League football team Arsenal
Arsenal F.C.
Arsenal Football Club is a professional English Premier League football club based in North London. One of the most successful clubs in English football, it has won 13 First Division and Premier League titles and 10 FA Cups...

, which includes naming rights to its new stadium
Emirates Stadium
Ashburton Grove, currently known as the Emirates Stadium, is a UEFA elite football stadium which is home to Arsenal FC, where they moved from Highbury in 2006. It has an current capacity of 60,361, and there have been rumours of an expansion...

 for 15 years and shirt sponsorship for eight years, starting from the 2006/07 season. In 2005, Emirates ordered 42 Boeing 777s in a deal worth $9.7 billion, the largest Boeing 777 order in history. A year later, Emirates SkyCargo signed a $2.8 billion order for 10 Boeing 747-8Fs.

Emirates has been steadily capturing the traffic from South Asia to North America, allowing passengers to bypass the traditional hubs of London Heathrow, Frankfurt, and Paris-Charles de Gaulle Airport; the home bases of British Airways
British Airways
British Airways is the flag carrier airline of the United Kingdom, based in Waterside, near its main hub at London Heathrow Airport. British Airways is the largest airline in the UK based on fleet size, international flights and international destinations...

, Lufthansa
Lufthansa
Deutsche Lufthansa AG is the flag carrier of Germany and the largest airline in Europe in terms of overall passengers carried. The name of the company is derived from Luft , and Hansa .The airline is the world's fourth-largest airline in terms of overall passengers carried, operating...

, and Air France
Air France
Air France , stylised as AIRFRANCE, is the French flag carrier headquartered in Tremblay-en-France, , and is one of the world's largest airlines. It is a subsidiary of the Air France-KLM Group and a founding member of the SkyTeam global airline alliance...

, respectively, with a transit stop at Dubai International Airport instead. South Asia has remained an important region for the Emirates network. Pakistan
Pakistan
Pakistan , officially the Islamic Republic of Pakistan is a sovereign state in South Asia. It has a coastline along the Arabian Sea and the Gulf of Oman in the south and is bordered by Afghanistan and Iran in the west, India in the east and China in the far northeast. In the north, Tajikistan...

 was the first country to receive flights from the airline and it still does to this day. India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

 was the second country to receive flights from Emirates, and continues to expand an extensive network in India. Emirates is the largest airline operating internationally in India and operates over 185 flights a week across 10 cities. Similarly, Emirates competes with British Airways
British Airways
British Airways is the flag carrier airline of the United Kingdom, based in Waterside, near its main hub at London Heathrow Airport. British Airways is the largest airline in the UK based on fleet size, international flights and international destinations...

, Cathay Pacific
Cathay Pacific
Cathay Pacific is the flag carrier of Hong Kong, with its head office and main hub located at Hong Kong International Airport, although the airline's registered office is on the 33rd floor of One Pacific Place...

, Malaysia Airlines
Malaysia Airlines
Malaysian Airline System Berhad , DBA Malaysia Airlines , is the government-owned flag carrier of Malaysia. Malaysia Airlines operates flights from its home base, Kuala Lumpur International Airport, and its eastern hub in Kota Kinabalu. It has its headquarters on the grounds of Sultan Abdul Aziz...

, Qantas
Qantas
Qantas Airways Limited is the flag carrier of Australia. The name was originally "QANTAS", an initialism for "Queensland and Northern Territory Aerial Services". Nicknamed "The Flying Kangaroo", the airline is based in Sydney, with its main hub at Sydney Airport...

, Singapore Airlines
Singapore Airlines
Singapore Airlines Limited is the flag carrier airline of Singapore. Singapore Airlines operates a hub at Changi Airport and has a strong presence in the Southeast Asia, East Asia, South Asia, and "Kangaroo Route" markets...

, Thai Airways International
Thai Airways International
Thai Airways International Public Company Limited is the national flag carrier and largest airline of Thailand. Formed in 1988, the airline's headquarters are located in Chatuchak District, Bangkok, and operates out of Suvarnabhumi Airport. Thai is a founding member of the Star Alliance. Thai is a...

, Middle Eastern rivals Etihad Airways
Etihad Airways
Etihad Airways is the flag carrier of the United Arab Emirates. Established in July 2003 and based at Abu Dhabi International Airport, Etihad commenced operations in November 2003....

 and Qatar Airways
Qatar Airways
Qatar Airways Company Q.C.S.C. , operating as Qatar Airways, is the flag carrier of Qatar. Headquartered in the Qatar Airways Tower in Doha, it operates a hub-and-spoke network, linking over 100 international destinations from its base in Doha, using a fleet of over 100 aircraft...

, and other airlines on the lucrative London to Sydney Kangaroo Route
Kangaroo route
The Kangaroo Route traditionally refers to air routes flown by Qantas between the countries of Australia and the United Kingdom, via the Eastern Hemisphere. The term is trademarked by Qantas, although it is used in the media and by airline competitors....

.

In 2007, Emirates made an order worth over $34.9 billion, at the Dubai Air Show. The airline signed contracts for 120 Airbus A350s, 11 A380s and 12 Boeing 777-330ERs. In the same year, Emirates began flights to São Paulo representing the first non-stop flight between the Middle East and South America and also began operations of its $120 million Flight Catering Centre at Dubai Airport.

Emirates introduced an in-flight mobile phone service in 2008, becoming the first international carrier to do so. Also in the same year, Emirates took delivery of their first A380, and flew its first flight to New York.

In 2009, Emirates became the world’s largest operator of the Boeing 777 with the delivery of the 78th plane. In 2010, at the Farnborough Airshow, the airline placed an order for 30 Boeing 777s, worth $9.1 billion, bringing total spending for aircraft in the year to over $25 billion. In 2011, at the Dubai Airshow, Emirates placed another order for another 50 777s, worth about $18 billion, which its chairman claims to be the single largest order for Boeing..

Airbus A380



Emirates announced an order in April 2000 for the Airbus A3XX (later named Airbus A380
Airbus A380
The Airbus A380 is a double-deck, wide-body, four-engine jet airliner manufactured by the European corporation Airbus, a subsidiary of EADS. It is the largest passenger airliner in the world. Due to its size, many airports had to modify and improve facilities to accommodate it...

), the largest civil aircraft ever built. The deal consisted of five Airbus A380-800
Airbus A380
The Airbus A380 is a double-deck, wide-body, four-engine jet airliner manufactured by the European corporation Airbus, a subsidiary of EADS. It is the largest passenger airliner in the world. Due to its size, many airports had to modify and improve facilities to accommodate it...

s and two Airbus A380-800F
Airbus A380
The Airbus A380 is a double-deck, wide-body, four-engine jet airliner manufactured by the European corporation Airbus, a subsidiary of EADS. It is the largest passenger airliner in the world. Due to its size, many airports had to modify and improve facilities to accommodate it...

s. The deal was confirmed on 4 November 2001, and Emirates announced orders for 15 more A380-800s at the same time. Two years later Emirates again placed an order, this time for 21 A380-800s. In April 2006, Emirates ordered two more A380-800s, and cancelled their two orders for the freighter variant. In 2007, Emirates ordered 15 A380-800s, bringing the total number ordered to 58. Emirates justified its order saying that purchasing the 481- to 656-passenger Superjumbo was to maximize its use of scarce takeoff and landing slots at crowded airports such as London Heathrow.

In November 2005, the first A380-800 in full Emirates livery
Aircraft livery
Aircraft livery is a paint scheme applied to an aircraft, generally to fuselage, wings, empennage , or jet engines. Most airlines have a standard paint scheme for their aircraft fleet, usually prominently displaying the airline logo or name. From time to time special liveries are introduced, for...

 was flown to Dubai, where it was displayed at Dubai Airshow
Dubai Airshow
The Dubai Airshow is a biennial show held in Dubai, United Arab Emirates. It is organized by "Fairs & Exhibitions Ltd" since the year 1989; in cooperation with the Government of Dubai, the Department of Civil Aviation and Dubai International Airport in collaboration with the UAE Union Defense...

 2005.
On 20 November 2005, Emirates ordered 42 Boeing 777
Boeing 777
The Boeing 777 is a long-range, wide-body twin-engine jet airliner manufactured by Boeing Commercial Airplanes. It is the world's largest twinjet and is commonly referred to as the "Triple Seven". The aircraft has seating for over 300 passengers and has a range from , depending on model...

s, to help with its expansion. This order came one day after Airbus announced that the A380-800 Superjumbo would be delayed by another six months. A third delay was announced on 3 October 2006, pushing the initial delivery of the first A380-800 to October 2007. The announcement was met with anger by Emirates' President Tim Clark, who threatened to cancel their Airbus order as it was affecting the airline's expansion plan, saying that "It's very serious. This will do us serious damage." In total as of April 2008, Airbus
Airbus
Airbus SAS is an aircraft manufacturing subsidiary of EADS, a European aerospace company. Based in Blagnac, France, surburb of Toulouse, and with significant activity across Europe, the company produces around half of the world's jet airliners....

 paid as much as $110 million during 2007 in compensation for the late delivery of the A380-800 to Emirates for the delays. During the same year, on 1 August, Emirates flew its first A380-800 flight, with 489 passengers, from Dubai to New York City's John F. Kennedy International Airport
John F. Kennedy International Airport
John F. Kennedy International Airport is an international airport located in the borough of Queens in New York City, about southeast of Lower Manhattan. It is the busiest international air passenger gateway to the United States, handling more international traffic than any other airport in North...

.

In February 2009, Emirates raised many issues concerning its A380
Airbus A380
The Airbus A380 is a double-deck, wide-body, four-engine jet airliner manufactured by the European corporation Airbus, a subsidiary of EADS. It is the largest passenger airliner in the world. Due to its size, many airports had to modify and improve facilities to accommodate it...

. Emirates gave a 46-page presentation in Toulouse, informing Airbus officials about heat-damaged power cables, defective engines and numerous malfunctions, many reportedly caused by the two showers installed in the aircraft.
On 8 June 2010, at the Berlin Air Show
Internationale Luft- und Raumfahrtausstellung
-ILA 2004:-ILA 2006:All previous attendance records had been broken at ILA2006. More than 250,000 visitors were recorded at the ILA2006 between 16 and 21 May, including 115,000 trade visitors...

, Emirates ordered an additional 32 A380s worth US$11.5 billion. The deal was the biggest single order for the world’s largest passenger aircraft. This latest order, added to the 58 A380s previously ordered, brings the total to 90. Emirates expects all 90 superjumbos to be delivered by 2017. None of the additional 32 jets are intended to replace existing A380s; although Emirates received its first A380 in 2008, it does not expect to retire these early airframes before 2020. Later in June 2010, Tim Clark, the president of Emirates, hinted at further orders for A380s.

Emirates aims to operate over 120 Airbus A380s when new airport space is available. The target implies a future Emirates order for 30 of the world's largest airliner, worth US$10 billion at list prices, at an unspecified date. If the airline went ahead with its growth plans it would have an A380 fleet worth over US$40 billion.

The airline now uses their Airbus A380-800
Airbus A380
The Airbus A380 is a double-deck, wide-body, four-engine jet airliner manufactured by the European corporation Airbus, a subsidiary of EADS. It is the largest passenger airliner in the world. Due to its size, many airports had to modify and improve facilities to accommodate it...

s on flights to (in order of launch date) London Heathrow, Sydney
Sydney Airport
Sydney Airport may refer to:* Sydney Airport, also known as Kingsford Smith International Airport, in Sydney, Australia* Sydney/J.A. Douglas McCurdy Airport, in Nova Scotia, Canada...

, Auckland (via Sydney), Bangkok
Suvarnabhumi Airport
Suvarnabhumi Airport , also known as Bangkok International Airport, is an international airport serving Bangkok, Thailand. It was officially opened for limited domestic flight service on 15 September 2006, and opened for most domestic and all international commercial flights on 28 September...

, Toronto
Toronto Pearson International Airport
Toronto Pearson International Airport is an international airport serving Toronto, Ontario, Canada; its metropolitan area; and the Golden Horseshoe, an urban agglomeration that is home to 8.1 million people – approximately 25% of Canada's population...

, Paris–CDG, Seoul/Incheon
Incheon International Airport
Incheon International Airport is the largest airport in South Korea, the primary airport serving the Seoul national capital area, and one of the largest and busiest airports in the world...

, Jeddah
King Abdulaziz International Airport
King Abdulaziz International Airport is an aviation facility located 19 km to the north of Jeddah, Saudi Arabia. Named after King Abdulaziz Al Saud, the airport is Saudi Arabia's third largest air facility and busiest airport by passenger. The airport occupies an area of 15 square kilometers...

, Beijing–Capital
Beijing Capital International Airport
Beijing Capital International Airport, is the main international airport serving Beijing, China. It is located northeast of Beijing's city center in an enclave of Chaoyang District that is surrounded by rural Shunyi District. The airport is owned and operated by the Beijing Capital...

, Manchester, Hong Kong
Hong Kong International Airport
Hong Kong International Airport is the main airport in Hong Kong. It is colloquially known as Chek Lap Kok Airport , being built on the island of Chek Lap Kok by land reclamation, and also to distinguish it from its predecessor, the closed Kai Tak Airport.The airport opened for commercial...

 (direct and via Bangkok), New York–JFK
John F. Kennedy International Airport
John F. Kennedy International Airport is an international airport located in the borough of Queens in New York City, about southeast of Lower Manhattan. It is the busiest international air passenger gateway to the United States, handling more international traffic than any other airport in North...

, Shanghai–Pudong
Shanghai Pudong International Airport
Shanghai Pudong International Airport is the primary international airport serving Shanghai, China, and a major aviation hub in Asia. The other major airport in Shanghai, Hongqiao, mainly serves domestic flights...

, Johannesburg,
Munich (from 24 November 2011),
Rome (from 1 December 2011)
and Kuala Lumpur
Kuala Lumpur International Airport
Kuala Lumpur International Airport , or KLIA serves the capital city of Malaysia, Kuala Lumpur, and is one of Southeast Asia's largest airports. It is also Malaysia's main international airport. It is situated in the Sepang district, in the south of the state of Selangor, about from Kuala Lumpur...

 (from 1 January 2012).
The Dubai to Jeddah route currently is the shortest route flown by the Airbus A380 taking approximately 3 hours, following the introduction and withdrawal of the London to Paris services by Air France
Air France
Air France , stylised as AIRFRANCE, is the French flag carrier headquartered in Tremblay-en-France, , and is one of the world's largest airlines. It is a subsidiary of the Air France-KLM Group and a founding member of the SkyTeam global airline alliance...

 over Summer 2010.

The airline also flew their Airbus A380-800
Airbus A380
The Airbus A380 is a double-deck, wide-body, four-engine jet airliner manufactured by the European corporation Airbus, a subsidiary of EADS. It is the largest passenger airliner in the world. Due to its size, many airports had to modify and improve facilities to accommodate it...

 on one off flights to the following destinations:
  • Moscow
    Domodedovo International Airport
    Moscow Domodedovo Airport or Domodedovo International Airport is an international airport located in Domodedovsky District, Moscow Oblast, Russia, south-southeast of the centre of Moscow...

    . Also Emirates is interested in introducing the Airbus A380-800
    Airbus A380
    The Airbus A380 is a double-deck, wide-body, four-engine jet airliner manufactured by the European corporation Airbus, a subsidiary of EADS. It is the largest passenger airliner in the world. Due to its size, many airports had to modify and improve facilities to accommodate it...

     on this route in 2013, when the new terminal at Domodedovo will be complete.
  • San Francisco
    San Francisco International Airport
    San Francisco International Airport is a major international airport located south of downtown San Francisco, California, United States, near the cities of Millbrae and San Bruno in unincorporated San Mateo County. It is often referred to as SFO...

     on 4 August 2008, for a promotional tour.
  • Birmingham on 9 September 2009, to open the new 'International Pier' and to celebrate the airport's 70th anniversary.
  • Delhi
    Indira Gandhi International Airport
    Indira Gandhi International Airport is the primary international airport of the National Capital Region of Delhi, India, situated in West Delhi, 16 km southwest of New Delhi city centre. Named after Indira Gandhi, the former Prime Minister of India, it is the busiest airport in India in...

     on 15 July 2010, to open the new terminal.
  • Milan-Malpensa
    Malpensa Airport
    Milano Malpensa Airport "City of Milan" , former "Aeroporto Città di Milano" is Milan's largest airport. It is located 39.97 km northwest of central Milan, Italy...

     on 29 July 2010, to launch the new Milan kit, and unveil Emirates as shirt sponsor.
  • Kuwait
    Kuwait International Airport
    Kuwait International Airport is located in Farwaniyah, Kuwait, south of Kuwait City. It serves as hub for Jazeera Airways and Kuwait Airways. A portion of the airport complex is designated as Al Mubarak Air Base, which contains the headquarters of the Kuwait Air Force, as well as the Kuwait Air...

     on 26 February 2011, in honor of Kuwait's 50th National Day.
  • Riyadh
    King Khalid International Airport
    King Khalid International Airport is located north of Riyadh, Saudi Arabia, designed by the architectural firm HOK.The airport includes the terminals, mosque, the control tower and two parallel runways, each long...

     on 23 September 2011, in celebration of Saudi Arabia’s 81st National Day.
  • Hamburg
    Hamburg Airport
    Hamburg Airport , also known as Hamburg-Fuhlsbüttel Airport , is an international airport serving Hamburg, Germany.It originally covered . Since then, the site has grown more than tenfold to . The main apron covers . The airport is north of the centre of the city of Hamburg in the Fuhlsbüttel...

     on 24 September 2011, to mark the airport's 100th anniversary.


The airline has also expressed interest in starting A380 flights to Melbourne via Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...

. The airline is also looking at adding secondary regional A380 routes in the near future. The most likely cities to be served are Birmingham, Düsseldorf or Houston.

Terminal 3


Dubai International Airport's Terminal 3 was built exclusively for the use of Emirates at a cost of $4.5 billion and officially opened 14 October 2008. Terminal 3 is the second largest building in the world by floor space, with over 1500000 m² (370.7 acre) of space. The Terminal has annual capacity of 27 million passengers, and with the expansion of Concourse 3, will have an annual capacity of 43 million passengers by 2011, once concourse 3 is complete. The new concourse 3 will be exclusively for the A380- 800.

In May 2011, Paul Griffiths, chief executive of Dubai Airports revealed that Emirates will eventually take over the operation of Concourse 1, along with concourse 2 and 3 which it will already be operating, by 2018.

Corporate management


The airline is a subsidiary of The Emirates Group
The Emirates Group
The Emirates Group is a public international travel and tourism conglomerate holding company headquartered in Garhoud, Dubai, United Arab Emirates, by Dubai International Airport. The Emirates Group comprises Dnata, an aviation services company providing ground handling services at 17 airports and...

, which itself is a subsidiary of the Dubai government's investment company, Investment Corporation of Dubai
Investment Corporation of Dubai
The Investment Corporation of Dubai is a sovereign wealth fund owned by the government of Dubai, United Arab Emirates. Established in May 2006 with the transfer of the government's portfolio of investments from The Department of Finance's Investment Division, its role is to supervise the...

.
The airline has recorded a profit every year, except the second, and growth has never fallen below 20% a year. In its first 11 years, it doubled in size every 3.5 years, and has every four years since.

In 2010 Emirates paid dividend
Dividend
Dividends are payments made by a corporation to its shareholder members. It is the portion of corporate profits paid out to stockholders. When a corporation earns a profit or surplus, that money can be put to two uses: it can either be re-invested in the business , or it can be distributed to...

s worth AED
United Arab Emirates dirham
The dirham is the currency of the United Arab Emirates. The ISO 4217 code for the United Arab Emirates dirham is AED. Unofficial abbreviations include DH or Dhs. The dirham is subdivided into 100 ....

956 million (US$260 million), compared to AED2.9 billion (US$793 million) in 2009. The government has received Dhs7.1 billion from Emirates since dividends started being paid in 1999 for having provided an initial start-up capital of US$10 million and an additional investment of about US$80 million at the time of the airline's inception, the Dubai government is the sole owner of the company. However, it does not put any new money into it, nor does it interfere with running the airline.

Structure and employment



Emirates has diversified into related industries and sectors, including airport services, engineering, hospitality services, catering, and tour operator
Tour operator
A tour operator typically combines tour and travel components to create a holiday. The most common example of a tour operator's product would be a flight on a charter airline plus a transfer from the airport to a hotel and the services of a local representative, all for one price. Niche tour...

 operations. Emirates has seven subsidiaries and its parent company has more than 50.

Emirates employed a total of 38,797 staff at the end of the fiscal year on 31 March 2011. Its parent company, The Emirates Group
The Emirates Group
The Emirates Group is a public international travel and tourism conglomerate holding company headquartered in Garhoud, Dubai, United Arab Emirates, by Dubai International Airport. The Emirates Group comprises Dnata, an aviation services company providing ground handling services at 17 airports and...

, employed a total of 49,950 employees of which 10,785 were cabin crew, 2,237 were flight deck crew, 1,904 were in engineering, and 9,084 were listed as other.

The primary focus for Emirates and its employees is to deliver superior customer service. In turn, Emirates provides its employees with benefits such as comprehensive health plans and paid maternity and sick leave. Another strategy employed by Emirates is to use profit sharing and merit pay as part of their competency based approach to performance management.

Financial and operational performance


In the financial year 2009–10 reached passenger numbers reached 27.4 million, up from 22.7 million reported in 2008–09 representing an increase of 20.1% over the previous year. Cargo carried in 2009–10 also improved, by 12.2% to 1,580,000 tonnes (2008–09: 1,408,000 tonnes). The airline's profits for the 2009/10 fiscal year rose by more than fourfold to AED 3,538 million ($964 million) up by AED 2,852 million (2008–09: AED 686 million) on the back of cost cutting and a nearly 21 percent rise in passengers. Its parent company saw profit up 248% for to $1.1 billion for the year to 31 March compared with a $406m profit for the previous year. The airline claims it pays market rates for its fuel, contrary to common belief, however it has a highly successful fuel-price-hedging program.

The airline was the seventh-largest airline in the world in terms of international passengers carried, and the largest in the world in terms of scheduled international passenger-kilometers flown. It is also the seventh-largest in terms of scheduled freight tonne-kilometres flown (sixth in scheduled international freight tonne-kilometres flown).

Branding


From 2004, the airline changed its slogan to Fly Emirates. Keep Discovering In 2008, Emirates launched a slogan mainly revolving around their route network of 100 destinations in 59+ countries across six continents – Fly Emirates. Keep Discovering and Fly Emirates. To over Six Continents. Most recently Emirates launched a campaign to promote Dubai as a destination using the slogan Fly Emirates. Meet Dubai.

Other slogans used in the past by the airline include:
  • Emirates. The Finest in the Sky
  • Be Good to yourself. Fly Emirates
  • When was the last time you did something for the first time. Fly Emirates.
  • Fly Emirates. Keep Discovering


Emirates introduced a new design in August 2008 for its 16,000 uniformed staff, designed by Simon Jersey plc. The offboard uniform includes the Emirates hat, red kick-pleats in the skirts, more fitted blouses and the return of red leather shoes and handbags. For the onboard uniform, male and female cabin crew wear service waistcoats in place of the previously worn service jackets and tabards. The male flight attendants wear a chocolate brown suit, featuring pinstripes, with a cream shirt and a caramel, honey and red tie. Both male and female Pursers wear this chocolate brown color, but with no red featured.

Since its formation in 1985, though to a limited extent until all aircraft were repainted, Emirates aeroplanes carried a section of the United Arab Emirates
United Arab Emirates
The United Arab Emirates, abbreviated as the UAE, or shortened to "the Emirates", is a state situated in the southeast of the Arabian Peninsula in Western Asia on the Persian Gulf, bordering Oman, and Saudi Arabia, and sharing sea borders with Iraq, Kuwait, Bahrain, Qatar, and Iran.The UAE is a...

 flag on the tail fins, a calligraphy
Calligraphy
Calligraphy is a type of visual art. It is often called the art of fancy lettering . A contemporary definition of calligraphic practice is "the art of giving form to signs in an expressive, harmonious and skillful manner"...

 of the logo in Arabic on the engines and the "Emirates" logo on the fuselage both in Arabic and English. The colour scheme used since 1985 was changed in November 1999 to the one still in use today. This change saw the modification of logotype, the enlargement and move of the English logo (the Arabic remaining smaller) towards the front of the aircraft and a different, flowing flag on the tailfin. Some newer aircraft such as the Airbus A380-800
Airbus A380
The Airbus A380 is a double-deck, wide-body, four-engine jet airliner manufactured by the European corporation Airbus, a subsidiary of EADS. It is the largest passenger airliner in the world. Due to its size, many airports had to modify and improve facilities to accommodate it...

, have the Emirates logo painted on the belly of the aircraft. Emirates aircraft also have the FIFA World Cup
FIFA World Cup
The FIFA World Cup, often simply the World Cup, is an international association football competition contested by the senior men's national teams of the members of Fédération Internationale de Football Association , the sport's global governing body...

 logo on them, as Emirates is the official airline sponsor.
In cricket, Emirates sponsors Cricket Australia
Cricket Australia
Cricket Australia, formerly known as the Australian Cricket Board, is the governing body for professional and amateur cricket in Australia. It was originally formed in 1905 as the Australian Board of Control for International Cricket...

, Lord's Taverners, and Pro Arch Tournament. Their branding also features on International Cricket
Cricket
Cricket is a bat-and-ball game played between two teams of 11 players on an oval-shaped field, at the centre of which is a rectangular 22-yard long pitch. One team bats, trying to score as many runs as possible while the other team bowls and fields, trying to dismiss the batsmen and thus limit the...

 Umpires shirts. Emirates has also become an official partner of the International Cricket Council
International Cricket Council
The International Cricket Council is the international governing body of cricket. It was founded as the Imperial Cricket Conference in 1909 by representatives from England, Australia and South Africa, renamed the International Cricket Conference in 1965, and took up its current name in 1989.The...

 until 2015. This deal gives emirates association with all major ICC tournaments, including the 2011 and 2015 ICC
International Cricket Council
The International Cricket Council is the international governing body of cricket. It was founded as the Imperial Cricket Conference in 1909 by representatives from England, Australia and South Africa, renamed the International Cricket Conference in 1965, and took up its current name in 1989.The...

 Cricket World Cups, ICC Champions Trophy and ICC World Twenty20. They are also the major sponsor of the Kings Xi Punjab
Kings XI Punjab
Kings XI Punjab is a cricket franchise based in Mohali, Punjab in the Indian Premier League. For the IPL3, an additional venue has been chosen at Dharamsala.-Franchise History:...

 team of Indian Premier League
Indian Premier League
The Indian Premier League is a professional league for Twenty20 cricket competition in India. It was initiated by the Board of Control for Cricket in India , headquartered in Mumbai, and is supervised by BCCI Vice President Rajeev Shukla, who serves as the league's Chairman and Commissioner...

, the largest domestic Cricket tournament in the world. Emirates are the Twenty20 shirt sponsor of Durham County Cricket Club
Durham County Cricket Club
Durham County Cricket Club is one of the 18 major county clubs which make up the English and Welsh national cricket structure, representing the historic county of Durham. Its limited overs team is called the Durham Dynamos. Their kit colours are blue with yellow trim and the shirt sponsor was...

 and hold the naming rights to the Chester-le-Street Riverside Ground now known as Emirates Durham International Cricket Ground.
the Dubai International Racing Carnival, Melbourne Cup Carnival, and the Australian Jockey Club’s Autumn and Spring Carnival. Emirates are also major sponsors of English Premier League club Arsenal.

Destinations


Emirates operates over 2,300 flights every week across its network of 103 destinations in 65 countries on six continents from its hub in Dubai. Several new destinations are added each year.

Alliance


Emirates is currently not a member of any of the three global airline alliance
Airline alliance
An airline alliance is an agreement between two or more airlines to cooperate on a substantial level. The three largest passenger alliances are the Star Alliance, SkyTeam and Oneworld. Alliances also form between cargo airlines, such as that of WOW Alliance, SkyTeam Cargo and ANA/UPS Alliance...

s – Oneworld
Oneworld
Oneworld , branded as oneworld, is one of the world's three largest global airline alliances with its central management team, oneworld Management Company, based in New York City, New York, USA. Oneworld was founded in 1999 by American Airlines, British Airways, Canadian Airlines, Cathay Pacific...

, SkyTeam
SkyTeam
SkyTeam, branded as SKYTEAM, is an airline alliance with its centralised management team, SkyTeam Central, based at the World Trade Center Schiphol Airport on the grounds of Amsterdam Airport Schiphol in Haarlemmermeer, Netherlands...

 and Star Alliance
Star Alliance
Star Alliance is the world's first and largest airline alliance, headquartered in Frankfurt am Main, Germany . The alliance was founded in 1997 by five of the world's leading airlines: Air Canada, Lufthansa, Scandinavian Airlines, Thai Airways International and United Airlines...

. In 2000, however, the carrier
Common carrier
A common carrier in common-law countries is a person or company that transports goods or people for any person or company and that is responsible for any possible loss of the goods during transport...

 briefly considered joining Star Alliance, but opted to remain independent of the three alliances. The reason for this was later revealed by senior vice-president of the airline's commercial operations worldwide that, "Your ability to react in the marketplace is hindered because you need a consensus from your alliance partners."

Codeshare agreements


As of June 2011, Emirates has codeshare agreements with the following airlines:
  • Air Malta
    Air Malta
    Air Malta plc is the national airline of Malta, headquartered in Luqa. It operates services to 36 destinations in Europe, Middle East and North Africa. The airline's hub and base is at Malta International Airport.- History :...

  • Air Mauritius
    Air Mauritius
    Air Mauritius Limited, stylised as Air Mauritius, is the flag carrier of Mauritius. The airline is headquartered at the Air Mauritius Centre in Port Louis, Mauritius. Its main base is Sir Seewoosagur Ramgoolam International Airport...

  • Japan Airlines
    Japan Airlines
    is an airline headquartered in Shinagawa, Tokyo, Japan. It is the flag carrier of Japan and its main hubs are Tokyo's Narita International Airport and Tokyo International Airport , as well as Nagoya's Chūbu Centrair International Airport and Osaka's Kansai International Airport...

     (Oneworld
    Oneworld
    Oneworld , branded as oneworld, is one of the world's three largest global airline alliances with its central management team, oneworld Management Company, based in New York City, New York, USA. Oneworld was founded in 1999 by American Airlines, British Airways, Canadian Airlines, Cathay Pacific...

    )
  • Jet Airways
    Jet Airways
    Jet Airways is a major Indian airline based in Mumbai, Maharashtra. It is India's largest airline and the market leader in the domestic sector. It operates over 400 flights daily to 76 destinations worldwide. Its main hub is Chhatrapati Shivaji International Airport, with secondary hubs at Delhi,...

  • Korean Air
    Korean Air
    Korean Air Lines Co., Ltd. , operating as Korean Air, is both the flag carrier and the largest airline of South Korea, with global headquarters located in Seoul, South Korea. Korean Air's international passenger division and related subsidiary cargo division together serve 130 cities in 45...

     (SkyTeam
    SkyTeam
    SkyTeam, branded as SKYTEAM, is an airline alliance with its centralised management team, SkyTeam Central, based at the World Trade Center Schiphol Airport on the grounds of Amsterdam Airport Schiphol in Haarlemmermeer, Netherlands...

    )
  • Oman Air
    Oman Air
    Oman Air is the national airline of Oman. Based on the grounds of Muscat International Airport in Muscat, it operates scheduled domestic and international passenger services, as well as regional air taxi and charter flights. Its main base is Muscat International Airport. Oman Air is a member of...

  • Philippine Airlines
    Philippine Airlines
    Philippine Airlines, Inc. operating as Philippine Airlines, is a flag carrier of the Philippines. Headquartered in the Philippine National Bank Financial Center in Pasay City, the airline was founded in 1941 and is the first and oldest commercial airline in Asia operating under its original name...

  • South African Airways
    South African Airways
    South African Airways is the national flag carrier and largest airline of South Africa, with headquarters in Airways Park on the grounds of OR Tambo International Airport in Kempton Park, Ekurhuleni, Gauteng. The airline flies to 36 destinations worldwide from its hub at OR Tambo International...

     (Star Alliance
    Star Alliance
    Star Alliance is the world's first and largest airline alliance, headquartered in Frankfurt am Main, Germany . The alliance was founded in 1997 by five of the world's leading airlines: Air Canada, Lufthansa, Scandinavian Airlines, Thai Airways International and United Airlines...

    )
  • Thai Airways International
    Thai Airways International
    Thai Airways International Public Company Limited is the national flag carrier and largest airline of Thailand. Formed in 1988, the airline's headquarters are located in Chatuchak District, Bangkok, and operates out of Suvarnabhumi Airport. Thai is a founding member of the Star Alliance. Thai is a...

     (Star Alliance
    Star Alliance
    Star Alliance is the world's first and largest airline alliance, headquartered in Frankfurt am Main, Germany . The alliance was founded in 1997 by five of the world's leading airlines: Air Canada, Lufthansa, Scandinavian Airlines, Thai Airways International and United Airlines...

    )

  • Fleet




    Emirates operates an exclusively wide-bodied aircraft fleet making up from 3 aircraft families: the Airbus A330
    Airbus A330
    The Airbus A330 is a wide-body twin-engine jet airliner made by Airbus, a division of EADS. Versions of the A330 have a range of and can accommodate up to 335 passengers in a two-class layout or carry of cargo....

    /A340
    Airbus A340
    The Airbus A340 is a long-range four-engine wide-body commercial passenger jet airliner. Developed by Airbus Industrie,A consortium of European aerospace companies, Airbus is now fully owned by EADS and since 2001 has been known as Airbus SAS. a consortium of European aerospace companies, which is...

    , Airbus A380
    Airbus A380
    The Airbus A380 is a double-deck, wide-body, four-engine jet airliner manufactured by the European corporation Airbus, a subsidiary of EADS. It is the largest passenger airliner in the world. Due to its size, many airports had to modify and improve facilities to accommodate it...

     and the Boeing 777
    Boeing 777
    The Boeing 777 is a long-range, wide-body twin-engine jet airliner manufactured by Boeing Commercial Airplanes. It is the world's largest twinjet and is commonly referred to as the "Triple Seven". The aircraft has seating for over 300 passengers and has a range from , depending on model...

    . In keeping with its policy of maintaining a young fleet, which stands at an average of 6.4 years in April 2011, it renews its fleet frequently. It operates the youngest fleet of any major airline as of May 2011.
    The airline also ranks as the largest in the world by international seating capacity, according to the latest annual report by IATA.

    On 30 July 2009, Emirates received its 45th Boeing 777-300ER making it the world's largest operator of Boeing 777s with 84 in the fleet as of July, 2010.
    In July 2008, Emirates received its first Airbus A380-800 and in August 2008, it became the second airline to fly the Airbus A380-800, after Singapore Airlines
    Singapore Airlines
    Singapore Airlines Limited is the flag carrier airline of Singapore. Singapore Airlines operates a hub at Changi Airport and has a strong presence in the Southeast Asia, East Asia, South Asia, and "Kangaroo Route" markets...

    .

    In the 2009/10 fiscal year, Emirates added 14 new aircraft to the fleet which included 10 Boeing 777s and 3 A380-800s. Emirates has one of the world’s highest fleet-utilisation rates at about 18 hours a day.

    On 11 June 2010, Emirates put in £
    Pound sterling
    The pound sterling , commonly called the pound, is the official currency of the United Kingdom, its Crown Dependencies and the British Overseas Territories of South Georgia and the South Sandwich Islands, British Antarctic Territory and Tristan da Cunha. It is subdivided into 100 pence...

    8 billion to Airbus for another 32 A380s bringing the A380 fleet to 90 when delivered. The airline has confirmed that they have aborted a planned deal for 30 A330-300s and 30 more A350-1000s announced in July 2008 and are currently in talks with Boeing for smaller wide-body aircraft.

    On 19 July 2010, Emirates announced a deal with Boeing at the Farnborough Air Show, to buy 30 Boeing 777-300ER at a value exceeding $9 billion.

    Emirates will begin phasing out 31 older widebodies – A340-300s and 777 “Classics" from February 2011. Emirates plans to have over 320 aircraft by 2018, and some reports suggest that the airline will have more than 400 aircraft in its fleet by 2020

    Emirates has said that it aims to have 120 Airbus A380s in its fleet when new airport space is available, and is working with Boeing on the next generation of 777 jets. Tim Clark claims that 120 was the baseline figure and that they couldn't order that amount because it was too many for their home base, so 90 was a compromise. The target implies a future Emirates order for 30 of the world's largest airliner, worth $10 billion at list prices, at an unspecified date. If the airline went ahead with its growth plans it would have an A380 fleet worth over $40 billion.

    Emirates has hinted that it will make a large order at the Dubai Airshow
    Dubai Airshow
    The Dubai Airshow is a biennial show held in Dubai, United Arab Emirates. It is organized by "Fairs & Exhibitions Ltd" since the year 1989; in cooperation with the Government of Dubai, the Department of Civil Aviation and Dubai International Airport in collaboration with the UAE Union Defense...

     in 2011 possibly for more A380's. On 13 November 2011, Emirates placed an order for 50 Boeing 777-300ER valued at $18 billion with options for another 20.

    Passenger


    The Emirates passenger aircraft fleet consists of the following widebody aircraft as of November 2011:

    Emirates Fleet
    Aircraft Total Orders Passengers Notes
    F C Y Total
    Airbus A330-200
    Airbus A330
    The Airbus A330 is a wide-body twin-engine jet airliner made by Airbus, a division of EADS. Versions of the A330 have a range of and can accommodate up to 335 passengers in a two-class layout or carry of cargo....

    27 12 42 183 237 7 to be phased out 2012
    27 251 278
    Airbus A340-300
    Airbus A340
    The Airbus A340 is a long-range four-engine wide-body commercial passenger jet airliner. Developed by Airbus Industrie,A consortium of European aerospace companies, Airbus is now fully owned by EADS and since 2001 has been known as Airbus SAS. a consortium of European aerospace companies, which is...

    8 12 42 213 267 All to be phased out 2012
    Airbus A340-500
    Airbus A340
    The Airbus A340 is a long-range four-engine wide-body commercial passenger jet airliner. Developed by Airbus Industrie,A consortium of European aerospace companies, Airbus is now fully owned by EADS and since 2001 has been known as Airbus SAS. a consortium of European aerospace companies, which is...

    10 12 42 204 258
    Airbus A350-900
    Airbus A350
    The Airbus A350 is a family of long-range, wide-body jet airliners under development by European aircraft manufacturer Airbus.A consortium originally comprising European aerospace companies from the UK, France, Spain and West Germany, Airbus is now fully owned by EADS and since 2001 has been known...

    50
    TBA
    Airbus A350-1000
    Airbus A350
    The Airbus A350 is a family of long-range, wide-body jet airliners under development by European aircraft manufacturer Airbus.A consortium originally comprising European aerospace companies from the UK, France, Spain and West Germany, Airbus is now fully owned by EADS and since 2001 has been known...

    20
    TBA
    Airbus A380-800
    Airbus A380
    The Airbus A380 is a double-deck, wide-body, four-engine jet airliner manufactured by the European corporation Airbus, a subsidiary of EADS. It is the largest passenger airliner in the world. Due to its size, many airports had to modify and improve facilities to accommodate it...

    18 72 14 76 399 489 Largest operator of the A380
    14 76 427 517
    Boeing 777–200
    Boeing 777
    The Boeing 777 is a long-range, wide-body twin-engine jet airliner manufactured by Boeing Commercial Airplanes. It is the world's largest twinjet and is commonly referred to as the "Triple Seven". The aircraft has seating for over 300 passengers and has a range from , depending on model...

    3 12 42 236 290 To be phased out
    Boeing 777-200ER
    Boeing 777
    The Boeing 777 is a long-range, wide-body twin-engine jet airliner manufactured by Boeing Commercial Airplanes. It is the world's largest twinjet and is commonly referred to as the "Triple Seven". The aircraft has seating for over 300 passengers and has a range from , depending on model...

    6 12 42 236 290 To be phased out
    Boeing 777-200LR
    Boeing 777
    The Boeing 777 is a long-range, wide-body twin-engine jet airliner manufactured by Boeing Commercial Airplanes. It is the world's largest twinjet and is commonly referred to as the "Triple Seven". The aircraft has seating for over 300 passengers and has a range from , depending on model...

    10 8 42 216 266
    Boeing 777–300 12 12 42 310 364 To be phased out
    Boeing 777-300ER
    Boeing 777
    The Boeing 777 is a long-range, wide-body twin-engine jet airliner manufactured by Boeing Commercial Airplanes. It is the world's largest twinjet and is commonly referred to as the "Triple Seven". The aircraft has seating for over 300 passengers and has a range from , depending on model...

    61 90 8 42 304 354 Largest operator of the 777
    12 42 304 358
    12 42 310 364
    42 385 427
    42 400 442
    Total 155 232




    Emirates Retired Fleet
    Aircraft Total Operations
    S F
    Airbus A300B4
    Airbus A300
    The Airbus A300 is a short- to medium-range widebody jet airliner. Launched in 1972 as the world's first twin-engined widebody, it was the first product of Airbus Industrie, a consortium of European aerospace companies, wholly owned today by EADS...

    1 1985 1988
    Airbus A300-600R
    Airbus A300
    The Airbus A300 is a short- to medium-range widebody jet airliner. Launched in 1972 as the world's first twin-engined widebody, it was the first product of Airbus Industrie, a consortium of European aerospace companies, wholly owned today by EADS...

    6 1989 2002
    Airbus A310-300
    Airbus A310
    The Airbus A310 is a medium- to long-range twin-engine widebody jet airliner. Launched in July 1978, it was the second aircraft created by Airbus Industrie,a consortium of European aerospace companies, Airbus is now fully owned by EADS and since 2001 has been known as Airbus SAS. the consortium of...

    11 1987 2007
    Boeing 727-200
    Boeing 727
    The Boeing 727 is a mid-size, narrow-body, three-engine, T-tailed commercial jet airliner, manufactured by Boeing. The Boeing 727 first flew in 1963, and for over a decade more were built per year than any other jet airliner. When production ended in 1984 a total of 1,832 aircraft had been produced...

    3 1985 1994
    Boeing 737–300
    Boeing 737 Classic
    The Boeing 737 Classic is the name given to the -300/-400/-500 series of the Boeing 737 following the introduction of the -600/-700/-800/-900 series. They are short- to medium- range, narrow-body jet airliners produced by Boeing Commercial Airplanes. The Classic series was introduced as the 'new...

    1 1985 1987
    Total 22


    Cargo


    Emirates SkyCargo is the air freight division of Emirates. It began operations in October 1985, the same year Emirates was formed. Since then it has been the main cargo division of Emirates, and the anchor cargo airline at Dubai International Airport.

    Emirates SkyCargo Fleet
    Aircraft Total Orders Cargo capacity Notes
    Boeing 747-400BDSF 1 117000 kg (257,940.8 lb) operated by World Airways
    World Airways
    World Airways, Inc. is an American airline headquartered at the HLH Building in Peachtree City, Georgia. For the most part, the company operates non-scheduled services. Its main aircraft and maintenance base is Tampa International Airport.-History:...

    Boeing 747-400ERF 2 117000 kg (257,940.8 lb) operated by TNT Airways
    TNT Airways
    TNT Airways, a subsidiary of TNT Express, is a cargo and passenger airline, operating chartered flights to mainly European destinations...

    Boeing 747-400F 3 117000 kg (257,940.8 lb) operated by Atlas Air
    Atlas Air
    Atlas Air, Inc. is an American cargo airline based in Purchase, Harrison, New York. It operates scheduled freight flights on a wet lease basis for some of the world's leading airlines, flying to 101 cities in 46 countries. Its crew bases include: Miami International Airport, New York's John F...

    Boeing 747-8F 10 140000 kg (308,647.2 lb)
    Boeing 777F 3 5 103000 kg (227,076.1 lb)
    Total 9 15


    Environmental record


    The airline claims to have lower emissions than other airlines due to its fleet which has an average fuel burn of less than four litres for every 100 passenger kilometres it flies.
    The Cargo division of the airline uses a similar hub-and-spoke network of operations.

    Fleet efficiency


    • Emirates has stated that its versions of the A380-800 will offer fuel economy of 3.1 litres per 100 passenger km. Emirates A380-800s also feature the Engine Alliance GP7200
      Engine Alliance GP7200
      |-See also:-References :* -External links :* , Engine Alliance* , GE-Aviation* , Pratt & Whitney...

       engines, which save 500,000 litres of fuel per aircraft per year.
    • The company uses a program called "Flextracks". The technology is used to plan and optimize routes efficiency and load factor. Passenger load factors were 81.2% in the 6 months to September 2010.
    • Emirates has invested in a program called "tailored arrivals". This allows air traffic control to uplink to aircraft en route. It first determines the speed and flight profile from the air onto the runway, this allows the crew to accept and fly a continuous descent profile, saving fuel and emissions.

    Services



    Cabin


    First Class
    There are 2 types of first class seating; the full suite and the regular first class seating (classified as 'Skycruiser').
    The full suite options comes complete with closing doors to ensure privacy, a mini-bar
    Mini-bar
    A mini-bar is a small, private snack and beverage bar often found in upscale Western-style hotel rooms.-Overview:Typically, a mini-bar comes in the form of a counter and small refrigerator stocked with a precise inventory. The room's guests can take a beverage or snack at any time during their stay...

    , a coat rack and storage. They also feature the ICE system on a 23 in (58.4 cm) LCD screen
    Liquid crystal display
    A liquid crystal display is a flat panel display, electronic visual display, or video display that uses the light modulating properties of liquid crystals . LCs do not emit light directly....

    . The seat converts into a 2 m (6.6 ft) fully flat bed. Private suites are available on all A380-800, A340-500, Boeing 777-200LR aircraft, as well as 27 of 39 3-class Boeing 777-300ER aircraft.

    'Skycruiser' seating is available on the remaining 12 Boeing 777-300ERs, Boeing 777-200s and Boeing 777-300s feature seat that extend to flat beds using integrated passenger seat control, along with the ICE system and a 19 in (48.3 cm) screen. First class seats may also include a personal minibar.

    On its newly delivered A380-800, first class features private suites, two shower-equipped lavatories and spa, and access to the first/business class bar area and lounge. Premium class seating is located on the entire upper deck of A380-800 aircraft. In 2009, Emirates was voted the second best First Class by Skytrax
    Skytrax
    Skytrax is a United Kingdom-based consultancy, the public face of Inflight Research Services, which has the largest airline and airport review and ranking site. It conducts research for commercial airlines...

    . Skytrax had said that the Emirates A380-800 product greatly helped influence its position.

    Business Class

    Business class on Boeing 777-200LRs, Boeing 777-300s and 29 of 39 3-class Boeing 777-300ERs as well as 5 of 14 2-class 777-300ERs feature seats
    Airline seat
    An airline seat is a chair on an airliner in which passengers are accommodated for the duration of the journey. Such seats are usually arranged in rows running across the airplane's fuselage...

     with a 60 in (152.4 cm) pitch that recline to 79 in (200.7 cm)-long, angled lie-flat beds. Amenities include massage function, privacy partition, winged headrest with six-way movement, two individual reading lights and an overhead light per seat, in-seat power supply, USB Ports and an RCA socket for laptop connection, over 600 channels of entertainment on ICE, shown on a 17 in (43.2 cm) wide TV screen.
    The A340-500s have deeply reclining sleeper seats which have a 60 in (152.4 cm) pitch and are 18 in (45.7 cm) wide. All A340-500 aircraft feature the ICE system in all three classes. The Boeing 777-200s and remaining 777-300ERs have deeply reclining seats which are almost lie-flat. They have a 58 in (147.3 cm) pitch and are 20.5 in (52.1 cm) wide. The Boeing 777-200s also feature the ICE system. On Airbus A330 aircraft and A340-300s, the seats are standard business class recliners and feature a leg rest and seat back screens. These business class seats are smaller than other business class seats in the Emirates fleet as these aircraft are used predominantly on short-medium haul routes. On Airbus A380-800 aircraft, the seats recline to form a fully flat bed and are equipped with personal mini-bars. Business class passengers also have access to an on-board bar at the rear of the aircraft. Business class passengers have the ability to customize and save seat and in-flight entertainment settings to a memory key for re-use on future flights.

    Economy class

    Emirates Economy Class offers a 32–34 inch seat pitch (81–86 cm) and standard seat width (except on the Boeing 777 fleet). The seat features adjustable headrests, a 600–1000 channel ICE In-Flight-Entertainment and in-seat laptop power-outlets on newer aircraft and laptop recharging facilities in galleys in older aircraft. There is additional recline on A380 Economy Class seats.

    Emirates is unusual in that it operates a ten-abreast, 3-4-3, seating configuration on its 777 fleet (rather than the customary 3-3-3 or 2-5-2 configuration). This results in a cramped cabin environment especially during meal times due to the reduced width of the seat. Other airlines with this layout include Air France
    Air France
    Air France , stylised as AIRFRANCE, is the French flag carrier headquartered in Tremblay-en-France, , and is one of the world's largest airlines. It is a subsidiary of the Air France-KLM Group and a founding member of the SkyTeam global airline alliance...

    -KLM (except on 777-200ER aircraft operating for KLM), China Southern Airlines
    China Southern Airlines
    China Southern Airlines is an airline headquartered in Baiyun District, Guangzhou, Guangdong Province, People's Republic of China. It is the world's sixth-largest airline measured by passengers carried, and Asia's largest airline in terms of both fleet size and passengers carried...

    , Philippine Airlines
    Philippine Airlines
    Philippine Airlines, Inc. operating as Philippine Airlines, is a flag carrier of the Philippines. Headquartered in the Philippine National Bank Financial Center in Pasay City, the airline was founded in 1941 and is the first and oldest commercial airline in Asia operating under its original name...

    , Air New Zealand
    Air New Zealand
    Air New Zealand Limited is the national airline and flag carrier of New Zealand. Based in Auckland, New Zealand, the airline operates scheduled passenger flights to 26 domestic destinations and 24 international destinations in 15 countries across Asia, Europe, North America and Oceania, and is...

     (only on 777-300ER aircraft), and two Japanese airlines in domestic services (All Nippon Airways
    All Nippon Airways
    , also known as or ANA, is one of the largest airlines in Japan. It is headquartered at the Shiodome City Center in the Shiodome area in Minato, Tokyo, Japan. It operates services to 49 destinations in Japan and 35 international routes and employed over 14,000 employees as of May 2009...

     and Japan Airlines
    Japan Airlines
    is an airline headquartered in Shinagawa, Tokyo, Japan. It is the flag carrier of Japan and its main hubs are Tokyo's Narita International Airport and Tokyo International Airport , as well as Nagoya's Chūbu Centrair International Airport and Osaka's Kansai International Airport...

    ).

    In-flight entertainment system


    Emirates became the first airline in the world to introduce a personal entertainment system on a commercial aircraft after introducing the world’s first seat-back screens in 1992. All three classes feature a personal in-flight entertainment
    In-flight Entertainment
    In-flight entertainment refers to the entertainment available to aircraft passengers during a flight. In 1936, the airship Hindenburg offered passengers a piano, lounge, dining room, smoking room, and bar during the 2½ day flight between Europe and America...

     (IFE) system on Emirates aircraft. There are three types of entertainment system on Emirates: ice; ice Digital Widescreen; and Emirates tv&radio.

    Emirates has won the award for best in-flight-entertainment from Skytrax
    Skytrax
    Skytrax is a United Kingdom-based consultancy, the public face of Inflight Research Services, which has the largest airline and airport review and ranking site. It conducts research for commercial airlines...

     for their ICE system every year since the systems inception in 2003. At present, almost 70% of the fleet has the ice in-flight entertainment and by 2011 the entire Emirates fleet is set to have the system. ICE offers more channels than any other in-flight entertainment system.

    Emirates TV&radio is also offered mainly on short haul routes, and 30% of the Emirates fleet offers passengers with 15 video and 26 audio channels, as well as 50 video games. Also available are BBC
    BBC
    The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...

     headlines, an airshow and external cameras giving a birdseye view from the plane.

    ICE


    ICE (Information, Communication, Entertainment) is the in-flight entertainment
    In-flight Entertainment
    In-flight entertainment refers to the entertainment available to aircraft passengers during a flight. In 1936, the airship Hindenburg offered passengers a piano, lounge, dining room, smoking room, and bar during the 2½ day flight between Europe and America...

     system operated by Emirates.

    Introduced in 2003, ICE is available on all new aircraft and features between 600 and 1200 channels to all passengers. ICE is found on the airline’s Airbus A380-800, Airbus A340-500, Boeing 777-300ER/ULR and Boeing 777-200LR/ULR aircraft. It is also available on all Boeing 777–300 aircraft which have all been retrofitted.

    In July 2007, Emirates introduced ICE Digital Widescreen, an updated version of ICE. It offers over 1200 channels of entertainment (up from 600) available to all passengers. ICE Digital Widescreen is available on all new aircraft.

    Information

    The system is based on the 3000i system from Panasonic Avionics Corporation
    Panasonic Avionics Corporation
    Panasonic Avionics Corporation is a subsidiary of Panasonic Corporation and is headquartered in Lake Forest, California with major business functions also shared with the former headquarters located in Bothell, WA.Established in 1980, the product engineering and development departments are...

    . ICE provides passengers with a direct data link to BBC News
    BBC News
    BBC News is the department of the British Broadcasting Corporation responsible for the gathering and broadcasting of news and current affairs. The department is the world's largest broadcast news organisation and generates about 120 hours of radio and television output each day, as well as online...

    . ICE is the first IFE system to be connected directly to automatic news updates. This is complemented by ICE's Airshow moving-map software from Rockwell Collins
    Rockwell Collins
    Rockwell Collins, Inc. is a large United States-based international company headquartered in Cedar Rapids, Iowa, primarily providing aviation and information technology systems and services to governmental agencies and aircraft manufacturers.- History :...

    . Exterior cameras located on the aircraft can be viewed by any passenger, through the IFE system, during takeoff and landing. Emirates was also one of the first airlines to introduce high-speed, in-flight Internet service along with Singapore Airlines
    Singapore Airlines
    Singapore Airlines Limited is the flag carrier airline of Singapore. Singapore Airlines operates a hub at Changi Airport and has a strong presence in the Southeast Asia, East Asia, South Asia, and "Kangaroo Route" markets...

    , by installing the Inmarsat
    Inmarsat
    Inmarsat plc is a British satellite telecommunications company, offering global, mobile services. It provides telephony and data services to users worldwide, via portable or mobile terminals which communicate to ground stations through eleven geostationary telecommunications satellites...

    ’s satellite
    Satellite
    In the context of spaceflight, a satellite is an object which has been placed into orbit by human endeavour. Such objects are sometimes called artificial satellites to distinguish them from natural satellites such as the Moon....

     system and became the second airline in the world to offer live international television broadcasts using the same system.

    Communication
    ICE also contains a link to an in-flight email server
    Mail transfer agent
    Within Internet message handling services , a message transfer agent or mail transfer agent or mail relay is software that transfers electronic mail messages from one computer to another using a client–server application architecture...

     which allows passengers to access, send or receive emails for US $1 per message. ICE also contains a seat-to-seat chat service. In November 2006 the airline signed a deal with mobile communications firm AeroMobile
    AeroMobile
    AeroMobile was established as a joint venture between ARINC and Telenor in 2006 and since January 2010, AeroMobile is a wholly owned subsidiary of Telenor...

     to allow in-flight use of mobile phones
    Mobile phones on aircraft
    As of 2011, most airlines do not allow the use of mobile phones on aircraft, because it is thought they could adversely affect the navigational instruments in the cockpit...

     to call or text
    Text messaging
    Text messaging, or texting, refers to the exchange of brief written text messages between fixed-line phone or mobile phone and fixed or portable devices over a network...

     people on the ground, on selected 777s. The service was first introduced on a commercial service between Dubai and Casablanca
    Casablanca
    Casablanca is a city in western Morocco, located on the Atlantic Ocean. It is the capital of the Grand Casablanca region.Casablanca is Morocco's largest city as well as its chief port. It is also the biggest city in the Maghreb. The 2004 census recorded a population of 2,949,805 in the prefecture...

     on 20 March 2008.
    Entertainment
    The ICE system includes movies, music, and video games. ICE offers over 130 on-demand
    Video on demand
    Video on Demand or Audio and Video On Demand are systems which allow users to select and watch/listen to video or audio content on demand...

     movie titles and 15 video on demand
    Video on demand
    Video on Demand or Audio and Video On Demand are systems which allow users to select and watch/listen to video or audio content on demand...

     channels, 60 prerecorded television channels, 350 audio channels, and around 50 video-game titles. ICE can also be accessed in 10 languages such as English, French, German, Spanish, Arabic, Korean, and Japanese. Since 2003, all entertainment options are available on-demand to all classes with options to pause, forward, and rewind them.

    Emirates now features docking capability for Apple Inc.'s iPod
    IPod
    iPod is a line of portable media players created and marketed by Apple Inc. The product line-up currently consists of the hard drive-based iPod Classic, the touchscreen iPod Touch, the compact iPod Nano, and the ultra-compact iPod Shuffle...

     portable music and video player as of mid-2007. This allows the device's battery to be charged, but also allows integration with Emirates' in-flight entertainment (IFE) system. This also enables the IFE system to play music, television shows, or movies stored on the iPod, as well as function as a control system.

    Ground services


    Passengers may check-in between two to 48 hours prior to flight departure. This may be done over the counter or at the lounge within the airport. Self-service kiosks are also available at Dubai International Airport.

    Alternatively, they may check-in through the Internet or by short message service
    Short message service
    Short Message Service is a text messaging service component of phone, web, or mobile communication systems, using standardized communications protocols that allow the exchange of short text messages between fixed line or mobile phone devices...

    . Online printing of boarding passes is available through Internet check-in. Passengers on short trips may also check-in on their return flight upon departure from the city of origin.

    Lounges


    First and business class passengers, as well as Skywards Gold and Silver members, have access to Emirates Lounges. The airline has 27 lounges in 23 cities, with plans for 12 more. Skywards Silver members can use the lounge in Terminal One at Dubai. At airports in which Emirates does not operate a departure lounge, a third party departure lounge is usually provided for First and Business class passengers as well as Skywards Gold and Silver.

    Chauffer-drive


    First and business class passengers can make use of complimentary chauffer-driven airport transfers in selected cities.

    Frequent-flyer program



    Emirates uses Skywards as their frequent-flyer program. Skywards is a four-tier frequent-flyer program operated by Emirates. It is used by over 5.72 million customers. The four primary tiers are Blue; Silver which requires 25,000 tier miles for entry; and Gold, which requires 50,000 tier miles for entry.

    Business model




    The established network carriers in Europe and Australia, i.e. Air France-KLM
    Air France-KLM
    Air France-KLM is a European airline holding company incorporated under French law with its headquarters at Paris-Charles de Gaulle Airport in Tremblay-en-France, Paris...

    , British Airways, Lufthansa
    Lufthansa
    Deutsche Lufthansa AG is the flag carrier of Germany and the largest airline in Europe in terms of overall passengers carried. The name of the company is derived from Luft , and Hansa .The airline is the world's fourth-largest airline in terms of overall passengers carried, operating...

    , and Qantas
    Qantas
    Qantas Airways Limited is the flag carrier of Australia. The name was originally "QANTAS", an initialism for "Queensland and Northern Territory Aerial Services". Nicknamed "The Flying Kangaroo", the airline is based in Sydney, with its main hub at Sydney Airport...

    , perceive Emirates' strategic decision to reposition itself as a global carrier as a major threat because it enables air travellers to by-pass traditional airline hubs such as London Heathrow, Paris-Charles de Gaulle Airport, and Frankfurt Airport
    Frankfurt Airport
    Frankfurt Airport may refer to:Airports of Frankfurt, Germany:*Frankfurt Airport , the largest airport in Germany*Frankfurt Egelsbach Airport, a general aviation airport*Frankfurt-Hahn Airport , a converted U.S...

    s on their way between Europe/North America and Asia/Australia by changing flights in Dubai instead. These carriers also find it difficult to deal with the growing competitive threat Emirates poses to their business because of their much higher cost base.

    Some of these carriers, notably Air France
    Air France
    Air France , stylised as AIRFRANCE, is the French flag carrier headquartered in Tremblay-en-France, , and is one of the world's largest airlines. It is a subsidiary of the Air France-KLM Group and a founding member of the SkyTeam global airline alliance...

     and Qantas, have accused Emirates of receiving hidden state subsidies and of maintaining too cozy a relationship with Dubai's airport authority and its aviation authority, both of which are also wholly state-owned entities that share the same government owner with the airline. They also stipulate that Emirates is able to reduces its borrowing costs below market rates by taking advantage of its government shareholders' sovereign borrower status. They claim that this government support cross-subsidises
    Cross subsidization
    Cross subsidization is the practice of charging higher prices to one group of consumers in order to subsidize lower prices for another group. State trading enterprises with monopoly control over marketing agricultural exports are sometimes alleged to cross subsidize, but lack of transparency in...

     the airline, masking its true financial performance.

    In May 2010, Emirates Airline executives refuted claims that the carrier does not pay taxes and receives substantial financial assistance from the Dubai government. They claimed that the airline received $80m in cash in kind since the start of the airline 25 years ago and this was substantially lower to what other national carries have received. Maurice Flanagan also claimed that Emirates incurred social costs of around $600m in 2009 and this included municipal taxes to the city of Dubai. The airline also paid a dividend of AED956m ($260m) in 2010, compared to AED2.9bn ($793m) in 2009 and each year the Government has received at least $100m in dividends.

    Emirates also faced competition from another UAE-based airline, Etihad Airways
    Etihad Airways
    Etihad Airways is the flag carrier of the United Arab Emirates. Established in July 2003 and based at Abu Dhabi International Airport, Etihad commenced operations in November 2003....

     of Abu Dhabi.

    Accidents and incidents


    On 20 March 2009, Emirates Flight 407
    Emirates Flight 407
    Emirates Airline Flight 407 is an Emirates flight flying from Melbourne to Dubai using the Airbus A340-500. On 20 March 2009, the flight failed to take off properly at Melbourne Airport, hitting several structures at the end of the runway before eventually climbing enough to return to the airport...

     flying from Melbourne to Dubai failed to take off properly at Melbourne Airport, hitting several structures at the end of the runway before eventually climbing enough to return to the airport for a safe landing. In spite of the fact that no fatalities or injuries resulted from this accident, it was severe enough to be classified as an accident by the Australian Transport Safety Bureau
    Australian Transport Safety Bureau
    The Australian Transport Safety Bureau is Australia’s national transport safety investigator. The ATSB is the federal government body responsible for investigating transport-related accidents and incidents within Australia. It covers air, sea and rail travel. The Australian Transport Safety...

    .

    See also


    • Emirates flight catering
      Emirates flight catering
      Emirates Flight Catering is a in-flight catering service based in Dubai, United Arab Emirates, which provides catering and support services for Emirates Airline and all other airlines based at Dubai International Airport...

    • Transport in the United Arab Emirates


    Footnotes


    NotesEmirates made a move of all its operations to its dedicated Terminal 3 at Dubai International Airport on 14 October 2008.The number of destinations does not include cargo-only destinations.The Emirates Group does not publish figures separately for Emirates SkyCargo or Emirates, instead both of the companies financial results are totaled together.

    References
    Bibliography (The Economist online) (Financial Times online) (Financial Times online) (The Sunday Times online) (Flight International online)

    External links