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Emirates Airline

Emirates Airline

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Emirates (Arabic
Arabic language
Arabic is a Central Semitic language, thus related to and classified alongside other
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Emirates (Arabic
Arabic language
Arabic is a Central Semitic language, thus related to and classified alongside other Semitic languages such as Hebrew and the Neo-Aramaic languages. In terms of speakers, the Arabic macrolanguage is the largest member of the Semitic language family. It is spoken by more than 280 million people as...

: طيران الإمارات Ṭayarān al-Imārāt) (also known as Fly Emirates) is a major airline
Major carrier
Major carrier or major airline carrier is a designation given by the United States Department of Transportation to U.S.-based airlines that post more than $1 billion in revenue during a fiscal year.As of 2008, the major carriers are the following:...

 in the Middle East
Middle East
The Middle East is a region that spans southwestern Asia, southeastern Europe, and northeastern Africa. It has no clear boundaries, often used as a synonym to Near East, in opposition to Far East...

, and a subsidiary of The Emirates Group
The Emirates Group
The Emirates Group is a public international travel and tourism conglomerate holding company headquartered in Dubai, United Arab Emirates. The Emirates Group comprises Dnata, an aviation services company providing ground handling services at 17 airports and Emirates Airline, the largest airline in...

. It is the national airline of Dubai
Dubai
Dubai is one of the seven emirates and the most populous state of the United Arab Emirates . It is located along the southern coast of the Persian Gulf on the Arabian Peninsula. The Dubai Municipality is sometimes called Dubai state to distinguish it from the emirate...

, United Arab Emirates
United Arab Emirates
The United Arab Emirates is a federation of seven emirates situated in the southeast of the Arabian Peninsula in Southwest Asia on the Persian Gulf, bordering Oman and Saudi Arabia. The UAE consists of seven states, termed emirates, which are Abu Dhabi, Dubai, Sharjah, Ajman, Umm al-Quwain, Ras...

 and operates over 1,990 passenger flights per week, from its hub at Dubai International Airport
Dubai International Airport
Dubai International Airport is an international airport serving Dubai, the largest city of the United Arab Emirates. It is a major aviation hub in the Middle East, and is the main airport of Dubai. It is situated in the Al Garhoud district, southeast of Dubai...

, to 91 destinations
Emirates destinations
Emirates flies to 91 destinations in 55 countries on six continents from its primary hub in Dubai. It has a particularly strong presence in the Southeast Asian region, which together, connects Dubai with more international destinations in the region than any other Middle Eastern airline...

 in 55 countries across 6 continents. The company also operates four of the world's longest non-stop commercial flights
Non-stop flight
A non-stop flight, especially in the aviation industry, refers to any flight by an aircraft which does not involve any intermediate stops. A "direct flight" is not the same as a "non-stop flight"...

 from Dubai to Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the municipality of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123.445 inhabitants...

, São Paulo
São Paulo
São Paulo is the largest city in Brazil and the world's 7th largest metropolitan area. The city is the capital of the state of São Paulo, the most populous Brazilian state. It is also the richest city in Brazil. The name of the city honors Saint Paul. São Paulo exerts strong regional influence in...

, Houston, and San Francisco, all on the Boeing 777-200LR. Emirates is a subsidiary of The Emirates Group
The Emirates Group
The Emirates Group is a public international travel and tourism conglomerate holding company headquartered in Dubai, United Arab Emirates. The Emirates Group comprises Dnata, an aviation services company providing ground handling services at 17 airports and Emirates Airline, the largest airline in...

, which has over 40,000 employees, and is wholly-owned by the Government of Dubai
Politics of the United Arab Emirates
Politics of the United Arab Emirates takes place in a framework of a federal, presidential, elected monarchy. The UAE is a federation of seven absolute monarchies: the Emirates of Abu Dhabi, Ajman, Fujairah, Sharjah, Dubai, Ras al-Khaimah and Umm al-Qaiwain...

 directly under the Investment Corporation of Dubai. Cargo activities are undertaken by the Emirates Group's Emirates SkyCargo
Emirates SkyCargo
Emirates SkyCargo is a cargo airline based in Dubai, United Arab Emirates and operates from its hub at Dubai International Airport. It is the air freight division of Emirates which started operations in October 1985, the same year Emirates was formed. Since then it has been the main cargo division...

 division.

During the mid-1980s, Gulf Air
Gulf Air
Gulf Air is the main flag carrier of the Kingdom of Bahrain. Headquartered in Muharraq, the airline operates scheduled services to 45 destinations in 28 countries across Africa, Asia and Europe. Its main base is Bahrain International Airport. The company's logo features a golden falcon...

 began to cut back its services to Dubai. As a result
Emirates was conceived in March 1985 with backing from Dubai's royal family
Al Maktoum
Al Maktoum is the family name of the ruling dynasty of the emirate of Dubai, United Arab Emirates. The Al Maktoum family is a branch of the Bani Yas tribe , a powerful bedouin clan from the interior...

, whose Dubai Royal Air Wing provided two of the airline's first aircraft. It was required to operate independent of government subsidies, apart from $10 million in start-up capital. The airline became headed by Ahmed bin Saeed Al Maktoum
Ahmed bin Saeed Al Maktoum
Sheikh Ahmed bin Saeed Al Maktoum is the President of the Department of Civil Aviation and Chief Executive and Chairman of The Emirates Group.- Background:...

, the airline's present chairman.
In the years following its founding, the airline expanded both its fleet and its destinations.
In October 2008, Emirates moved all operations at Dubai International Airport to Terminal 3, a new terminal exclusively dedicated to Emirates.

Emirates operates a mixed fleet of Airbus
Airbus
Airbus SAS is an aircraft manufacturing subsidiary of EADS, a European aerospace company. Based in Toulouse, France, and with significant activity across Europe, the company produces around half of the world's jet airliners.Airbus began as a consortium of aerospace manufacturers...

 and Boeing
Boeing
The Boeing Company is a major aerospace and defense corporation, founded by William E. Boeing in Seattle, Washington. Boeing has expanded over the years, merging with McDonnell Douglas in 1997. Its international headquarters has been in Chicago, Illinois, since 2001...

 wide-body aircraft and is one of only six airlines to operate an all wide-body aircraft
Wide-body aircraft
A wide-body aircraft is a large airliner with two passenger aisles, also known as a twin-aisle aircraft. The typical fuselage diameter is . In the typical widebody economy cabin, passengers are seated seven to ten abreast, allowing a total capacity of 200 to 600 passengers...

 fleet. The centrepiece of the airline's fleet is the Boeing 777
Boeing 777
The Boeing 777 is a long-range, wide-body twin-engine jet airliner manufactured by Boeing Commercial Airplanes. The world's largest twinjet and commonly referred to as the "Triple Seven", the aircraft can carry between 301 and 368 passengers in a three-class configuration and has a range from...

; with 77 aircraft, Emirates is the largest operator of the type in the world. Emirates also has orders for 58 Airbus A380s and became the second operator of the Airbus A380-800 when their first aircraft was delivered on 28 July 2008. Emirates has won numerous awards and is an industry bellwether
Bellwether
A bellwether is any entity in a given arena that serves to create or influence trends or to presage future happenings.The term is derived from the Middle English bellewether and refers to the practice of placing a bell around the neck of a castrated ram leading its flock of sheep.The movements of...

 for aircraft purchases, purchasing over 130 aircraft in 2007 alone.

The airline ranks amongst the top 10 carriers worldwide in terms of revenue
Revenue
In business, revenue or revenues is income that a company receives from its normal business activities, usually from the sale of goods and services to customers. Some companies also receive revenue from interest, dividends or royalties paid to them by other companies...

, passenger
Passenger
A passenger is a term broadly used to describe any person who travels in a vehicle, but bears little or no responsibility for the tasks required for that vehicle to arrive at its destination.There are two common contexts in which the term is used:...

 kilometres, and has become the largest airline in the Middle East
Middle East
The Middle East is a region that spans southwestern Asia, southeastern Europe, and northeastern Africa. It has no clear boundaries, often used as a synonym to Near East, in opposition to Far East...

 in terms of revenue
Revenue
In business, revenue or revenues is income that a company receives from its normal business activities, usually from the sale of goods and services to customers. Some companies also receive revenue from interest, dividends or royalties paid to them by other companies...

, fleet size, and passengers carried as of 2007. In 2009 the airline was the seventh-largest airline
Airline
An airline provides air transport services for passengers or freight, generally with a recognized operating certificate or license. Airlines lease or own their aircraft with which to supply these services and may form partnerships or alliances with other airlines for mutual benefit.Airlines vary...

 in the world in terms of international passengers carried, and fourth-largest in the world in terms of scheduled international passenger-kilometres flown.

Emirates has built up a strong brand name as a trendsetter in the aviation industry, particularly in terms of service excellence, coupled with consistent profitability.
In 2009, Emirates was voted the fifth best airline
Airline
An airline provides air transport services for passengers or freight, generally with a recognized operating certificate or license. Airlines lease or own their aircraft with which to supply these services and may form partnerships or alliances with other airlines for mutual benefit.Airlines vary...

 in the world by research consultancy firm Skytrax
Skytrax
Skytrax is a United Kingdom-based consultancy, the public face of Inflight Research Services. It conducts research for commercial airlines. It carries out international-traveller surveys to find the best cabin staff, airport, airline, airline lounge, in-flight entertainment, on-board catering, and...

.

Origins



During the mid-1980s, Gulf Air
Gulf Air
Gulf Air is the main flag carrier of the Kingdom of Bahrain. Headquartered in Muharraq, the airline operates scheduled services to 45 destinations in 28 countries across Africa, Asia and Europe. Its main base is Bahrain International Airport. The company's logo features a golden falcon...

 began to cut back its services to Dubai. As a result Emirates was conceived in March 1985 with backing from Dubai's royal family, whose Dubai Royal Air Wing provided two of the airline's first aircraft, used Boeing 727-200/Advs. It was required to operate independent of government subsidies, apart from $10 million in start-up capital. It also leased a new Boeing 737-300 from Pakistan International Airlines
Pakistan International Airlines
Pakistan International Airlines Corporation, more commonly known as PIA , is the flag carrier airline of Pakistan, headquartered in Karachi. It is the 31st largest airline in Asia, operating scheduled services to 23 domestic destinations and 36 international destinations in 25 countries across...

 which was returned back in 1987.

The first flight of the airline was, Dubai
Dubai
Dubai is one of the seven emirates and the most populous state of the United Arab Emirates . It is located along the southern coast of the Persian Gulf on the Arabian Peninsula. The Dubai Municipality is sometimes called Dubai state to distinguish it from the emirate...

-Karachi
Karachi
is the largest city, main seaport and the financial capital of Pakistan, and the capital of the province of Sindh. It is the 3rd largest city in the world by population and 20th largest city of the world, in terms of metropolitan population. It is Pakistan's premier centre of banking, industry, and...

 on 25 October 1985. The airline leased an Airbus 300B4-200
Airbus A300
The Airbus A300 is a short- to medium-range widebody aircraft. Launched in 1972 as the world's first twin-engined widebody, it was the first product of the Airbus consortium of European aerospace companies, wholly owned today by EADS. The A300 ceased production in July 2007, along with the smaller...

, from Pakistan International Airlines
Pakistan International Airlines
Pakistan International Airlines Corporation, more commonly known as PIA , is the flag carrier airline of Pakistan, headquartered in Karachi. It is the 31st largest airline in Asia, operating scheduled services to 23 domestic destinations and 36 international destinations in 25 countries across...

. Bombay and Delhi
Delhi
Delhi, known locally as Dilli , and also by the official name National Capital Territory of Delhi , is the largest metropolis by area and the second-largest metropolis by population in India...

 were the next destinations for the airline.

Emirates became profitable within its first nine months. During its first year, it carried about 260,000 passengers and 10,000 tons of freight. By 1986, the airline was adding new destinations such as Colombo
Colombo
Colombo is the largest city and commercial capital of Sri Lanka. It is located on the west coast of the island and adjacent to Sri Jayawardenepura Kotte, the capital city of Sri Lanka. Colombo is a busy and vibrant city with a mixture of modern life and colonial buildings and ruins and a city...

, Dhaka
Dhaka
Dhaka , is the capital of Bangladesh and the principal city of Dhaka District. Dhaka is a megacity and one of the major cities of South Asia...

, Amman
Amman
Amman , sometimes spelled Ammann , is the capital city of the Hashemite Kingdom of Jordan, a city of 2,525,000 inhabitants , and the administrative capital and commercial center of Jordan. It is also the largest city in Jordan. It is one of the oldest continuously inhabited cities in the world...

, and Cairo
Cairo
Cairo is the capital of Egypt and the largest city in the Arab World. Nicknamed "The City of a Thousand Minarets" for its preponderance of Islamic architecture, Cairo has long been a center of the region's political and cultural life...

 to its route network. Emirates launched daily nonstop service to London Gatwick
London Gatwick Airport
London Gatwick Airport is London's second largest international airport and second busiest in the United Kingdom after Heathrow. In 2008, it was the world's 28th-busiest airport in terms of passenger numbers and 9th busiest in terms of international passengers...

 on 6 July 1987 with two new Airbus A310
Airbus A310
The Airbus A310 is a medium to long-range widebody airliner. Launched in 1978, it was the second aircraft created by the Airbus consortium of European aerospace companies, which is now fully owned by EADS. The A310 is a shortened derivative of the A300, the first twin-engined widebody airliner...

s. It also started flights to Singapore
Singapore
Singapore , officially the Republic of Singapore, is an island city-state located at the southern tip of the Malay Peninsula, lying north of the equator, south of the Malaysian state of Johor and north of Indonesia's Riau Islands. At , Singapore is a microstate and the smallest nation in Southeast...

. The airline in 1987 added Frankfurt
Frankfurt
Frankfurt am Main , commonly known simply as Frankfurt, is the largest city in the German state of Hesse and the fifth-largest city in Germany, with a 2008 population of 670,000. The urban area had an estimated population of 2.26 million in 2001...

 via Istanbul
Istanbul
Istanbul is the largest city in Turkey and fifth largest city proper in the world with a population of 12.6 million. Istanbul is also a megacity, as well as the cultural and financial centre of Turkey. The city covers 39 districts of the Istanbul province...

, and Male
Male
Male refers to the sex of an organism, or part of an organism, which produces small mobile gametes, called spermatozoa. Each spermatozoon can fuse with a larger female gamete or ovum, in the process of fertilization...

 (Maldive Islands). Emirates lacked a regional network, as its main competitor Gulf Air
Gulf Air
Gulf Air is the main flag carrier of the Kingdom of Bahrain. Headquartered in Muharraq, the airline operates scheduled services to 45 destinations in 28 countries across Africa, Asia and Europe. Its main base is Bahrain International Airport. The company's logo features a golden falcon...

 also dominated traffic in the region.

This growth came as the region was experiencing a downturn, with the Gulf War
Gulf War
The Persian Gulf War , known also as the Gulf War, the First Gulf War,or often as the Second Gulf War and by Iraqi leader Saddam Hussein as The Mother of all Battles, or commonly as Desert Storm, for the military response...

 and the laying off of expatriate workers as factors. In its second year, competitors had accused Emirates of starting a price war
Price war
Price war is a term used in business to indicate a state of intense competitive rivalry accompanied by a multi-lateral series of price reduction. One competitor will lower its price, then others will lower their prices to match. If one of them reduces their price again, a new round of reductions...

, something the airline's competitors still accuse Emirates of doing. By the end of 1987, Emirates was serving 11 destinations.

Incorporation and growth


Emirates had become one of the world's fastest growing airlines by the early 1990s. Revenues increased by about $100 million each year, approaching $500 million in the year 1993. It carried 68,000 tons of cargo and 1.6 million passengers in the same year. The Gulf War
Gulf War
The Persian Gulf War , known also as the Gulf War, the First Gulf War,or often as the Second Gulf War and by Iraqi leader Saddam Hussein as The Mother of all Battles, or commonly as Desert Storm, for the military response...

 had helped Emirates by keeping other airlines out of the area. Emirates was the only airline to continue flying in the last ten days of the war.

A partnership agreement with US Airways
US Airways
US Airways, Inc., an operating unit of US Airways Group, is the fifth largest airline in the United States.A member of the Star Alliance, the airline has a fleet of 353 mainline jet aircraft and 319 regional jet and turbo-prop aircraft connecting 200 destinations in North America, Central America,...

 entered in the fall of 1993 allowed Emirates to offer services around the world. It previously had cooperation agreements with Cyprus Airways
Cyprus Airways
Cyprus Airways is the national airline of Cyprus, based in Nicosia. It operates scheduled services to over 30 destinations in Europe, the Middle East and the Gulf...

. By 1994, the airline was connecting 32 destinations with its 15 aircraft. At this time Emirates was the sixth largest airline in the Middle East
Middle East
The Middle East is a region that spans southwestern Asia, southeastern Europe, and northeastern Africa. It has no clear boundaries, often used as a synonym to Near East, in opposition to Far East...

.

Emirates took in revenues of $643.4 million in the year ending 30 March 1994. The airline had 4,000 employees and carried two million passengers a year between 34 destinations with a fleet of 18 Airbus
Airbus
Airbus SAS is an aircraft manufacturing subsidiary of EADS, a European aerospace company. Based in Toulouse, France, and with significant activity across Europe, the company produces around half of the world's jet airliners.Airbus began as a consortium of aerospace manufacturers...

 aircraft. Seven new Boeing 777
Boeing 777
The Boeing 777 is a long-range, wide-body twin-engine jet airliner manufactured by Boeing Commercial Airplanes. The world's largest twinjet and commonly referred to as the "Triple Seven", the aircraft can carry between 301 and 368 passengers in a three-class configuration and has a range from...

s worth over $1 billion were ordered in 1992 which began to arrive in the spring of 1996. One of the planes was used on a new service to Melbourne
Melbourne
Melbourne is the capital city and most populous city of the State of Victoria, and the second most populous city in Australia. The Melbourne city centre is the anchor of the larger geographical area and statistical division known as the Greater Melbourne metropolitan area – of which Melbourne is...

 via Singapore
Singapore
Singapore , officially the Republic of Singapore, is an island city-state located at the southern tip of the Malay Peninsula, lying north of the equator, south of the Malaysian state of Johor and north of Indonesia's Riau Islands. At , Singapore is a microstate and the smallest nation in Southeast...

. Emirates placed a large order with Airbus later the same year. In spite of the large capital expenditures, the Dubai government had laid out only $50 million since the airline's inception.

A total of 92 air carriers were flying to markets internationally and Emirates faced intense competition at its home base. It carried about three million passengers a year to Dubai International Airport
Dubai International Airport
Dubai International Airport is an international airport serving Dubai, the largest city of the United Arab Emirates. It is a major aviation hub in the Middle East, and is the main airport of Dubai. It is situated in the Al Garhoud district, southeast of Dubai...

 in the mid-1990s. Emirates continued to expand during the late 1990s. The growing cargo business accounted for 16 percent of the airline's total revenues.

In May 1998, Emirates paid the Sri Lankan government $70 million for a 40 percent stake in Air Lanka (later changed its name to SriLankan Airlines
SriLankan Airlines
SriLankan Airlines Limited is the flag carrier airline of Sri Lanka. It operates a fleet of 13 Airbus aircraft to destinations in Asia and Europe from its main base and hub at Colombo - Bandaranaike International Airport...

). Emirates received part management rights as the Sri Lankan flag carrier was heavily in debt and needed new capital to upgrade its outdated fleet. In January 2008, Emirates announced that it would pass the management of SriLankan Airlines to the Sri Lankan government
Politics of Sri Lanka
Politics of Sri Lanka takes place in a framework of a presidential representative democratic republic, whereby the President of Sri Lanka is both head of state and head of government, and of a multi-party system. Executive power is exercised by the government. Legislative power is vested in both...

 in April 2008 however there are no plans to remove or decrease the stake in the airline.

Modern history



Towards the end of the year 2000, Emirates was planning to start ultra-long-haul service to the East Coast and West Coast of the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 as well as nonstop flights to Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the continental mainland , the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans...

 and Argentina
Argentina
Argentina, officially the Argentine Republic , is the second largest country in South America, constituted as a federation of 23 provinces and an autonomous city, Buenos Aires. It is the eighth largest country in the world by land area and the largest among Spanish-speaking nations, though Mexico,...

. Traffic continued to grow at a rate of 20 percent in 1999-2000.

In 2005, Emirates began flying non-stop to New York City's John F. Kennedy International Airport
John F. Kennedy International Airport
John F. Kennedy International Airport is an international airport located in Queens County, New York in southeastern New York City about 12 miles from Lower Manhattan...

 using their new Airbus A340-500. These flights marked new non-stop air services between the United Arab Emirates
United Arab Emirates
The United Arab Emirates is a federation of seven emirates situated in the southeast of the Arabian Peninsula in Southwest Asia on the Persian Gulf, bordering Oman and Saudi Arabia. The UAE consists of seven states, termed emirates, which are Abu Dhabi, Dubai, Sharjah, Ajman, Umm al-Quwain, Ras...

 and the USA, after Delta Airlines's flights since 2001, terminated later and restarted again in 2007.

South Asia is an important region for the Emirates network. Pakistan
Pakistan
Pakistan , officially the Islamic Republic of Pakistan, is a country located at the crossroads of South Asia, the Middle East, and Central Asia...

 was the first country to receive flights from the airline and it still does to this day.
India
India
India, officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the south, the Arabian Sea on the west, and the Bay of Bengal...

 was the second country to receive flights from Emirates, and continues to expand an extensive network in India. Emirates is the largest airline operating internationally, in India, and operates over 185 flights a week across 10 cities.

Emirates has been steadily capturing the traffic from South Asia
South Asia
South Asia, also known as Southern Asia, is the southern region of the Asian continent, which comprises the sub-Himalayan countries and, for some authorities , also includes the adjoining countries on the west and the east...

 to North America
North America
North America is the northern continent of the Americas, situated in the Earth's northern hemisphere and in the western hemisphere. It is bordered on the north by the Arctic Ocean, on the east by the North Atlantic Ocean, on the southeast by the Caribbean Sea, and on the west by the North Pacific...

, allowing passengers to bypass the traditional hubs of London Heathrow, Frankfurt
Frankfurt
Frankfurt am Main , commonly known simply as Frankfurt, is the largest city in the German state of Hesse and the fifth-largest city in Germany, with a 2008 population of 670,000. The urban area had an estimated population of 2.26 million in 2001...

, and Paris-Charles de Gaulle Airport; the home bases of British Airways
British Airways
British Airways plc is the flag carrier airline of the United Kingdom. It is headquartered in Waterside near its main hub at London Heathrow Airport and is the largest airline in the UK based on fleet size, international flights and international destinations. Its second hub is London Gatwick...

, Lufthansa
Lufthansa
Deutsche Lufthansa AG is the largest airline in Europe in terms of overall passengers carried, and the flag carrier of Germany. The name of the company is derived from Luft , and Hansa .The airline is the world's fifth-largest airline in terms of overall passengers carried,...

, and Air France
Air France
Air France is a French airline headquartered in Tremblay-en-France, France , and is one of the world's largest airlines. It is a subsidiary of the Air France-KLM Group and a founding member of the SkyTeam global airline alliance...

, with a transit stop at Dubai International Airport
Dubai International Airport
Dubai International Airport is an international airport serving Dubai, the largest city of the United Arab Emirates. It is a major aviation hub in the Middle East, and is the main airport of Dubai. It is situated in the Al Garhoud district, southeast of Dubai...

 instead. Similarly, Emirates competes with British Airways
British Airways
British Airways plc is the flag carrier airline of the United Kingdom. It is headquartered in Waterside near its main hub at London Heathrow Airport and is the largest airline in the UK based on fleet size, international flights and international destinations. Its second hub is London Gatwick...

, Cathay Pacific
Cathay Pacific
Cathay Pacific Airways Limited is the flag carrier of Hong Kong, with its headquarters and main hub at Hong Kong International Airport. The airline also operates fifth freedom flights from Bangkok and Taipei, its major focus cities...

, Qantas
Qantas
Qantas Airways Limited is the national airline of Australia. The name was originally "QANTAS", an acronym for "Queensland and Northern Territory Aerial Services". Nicknamed "The Flying Kangaroo", the airline is based in Sydney, with its main hub at Sydney Airport. It is Australia's largest...

, Singapore Airlines
Singapore Airlines
Singapore Airlines Limited is the state-owned national airline of Singapore. Singapore Airlines operates a hub at Singapore Changi Airport and has a strong presence in the Southeast Asia, East Asia, South Asia, and "Kangaroo Route" markets...

, Thai Airways International
Thai Airways International
Thai Airways International Public Company Limited is the national air carrier of Thailand, operating out of Suvarnabhumi Airport, and is a founding member of the Star Alliance network. It is headquartered in Bangkok. Thai is a major shareholder which hold 39% shares of Nok Air - a low-cost...

, and other airlines on the lucrative London to Sydney Kangaroo Route
Kangaroo route
The Kangaroo Route traditionally refers to air routes flown by Qantas between the countries of Australia and the United Kingdom, via the Eastern Hemisphere...

.

Airbus A380



Emirates announced an order in April 2000 as the first launch customer for the Airbus A3XX (later named Airbus A380
Airbus A380
The Airbus A380 is a double-deck, wide-body, four-engine airliner manufactured by the European corporation Airbus, a subsidiary of EADS. The largest passenger airliner in the world, the A380 made its maiden flight on 27 April 2005 from Toulouse, France, and made its first commercial flight on 25...

), the largest civil aircraft ever built. The deal comprised five Airbus A380-800s and two Airbus A380-800F. The deal was confirmed on 4 November 2001 and Emirates announced orders for 15 more A380-800s at the same time. Two years later Emirates once again ordered 21 A380-800s. In April 2006, Emirates ordered two more A380-800s, however they cancelled their two orders for the freighter variant. In 2007, Emirates ordered 15 A380-800s, bringing their order to 58. Emirates justified its order saying that purchasing the 481- to 656-passenger super jumbo to was to maximize its use of scarce takeoff and landing slots at crowded airports like London Heathrow.

In November 2005, the first A380-800 in full Emirates livery was flown to Dubai, where it was displayed at Dubai Airshow
Dubai Airshow
The Dubai Airshow is a biennial show held in Dubai, UAE. It is organized by "Fairs & Exhibitions Ltd" since the year 1989; in cooperation with the Government of Dubai, the Department of Civil Aviation and Dubai International Airport in collaboration with the UAE Union Defense Forces.The Dubai...

 2005.
On 20 November 2005, Emirates ordered 42 Boeing 777
Boeing 777
The Boeing 777 is a long-range, wide-body twin-engine jet airliner manufactured by Boeing Commercial Airplanes. The world's largest twinjet and commonly referred to as the "Triple Seven", the aircraft can carry between 301 and 368 passengers in a three-class configuration and has a range from...

s, to help with its expansion. This order came one day after Airbus announced that the A380-800 superjumbo would be delayed by another six months.
A third delay was announced on 3 October 2006, pushing the initial delivery of the first A380-800 to October 2007.
The announcement was met with anger by EK's chief executive officer
Chief executive officer
A chief executive officer or chief executive is one of the highest-ranking corporate officers or administrators in charge of total management...

, Tim Clark, who threatened to cancel their Airbus order as it was affecting the airline's expansion plan, saying:

In total as of April 2008, Airbus
Airbus
Airbus SAS is an aircraft manufacturing subsidiary of EADS, a European aerospace company. Based in Toulouse, France, and with significant activity across Europe, the company produces around half of the world's jet airliners.Airbus began as a consortium of aerospace manufacturers...

 paid as much as $110 million during 2007 in compensation for the late delivery of the A380-800 to Emirates for the delays.

On 1 August 2008 Emirates flew its first A380-800 flight, with 489 passengers, from Dubai to New York City's John F. Kennedy International Airport
John F. Kennedy International Airport
John F. Kennedy International Airport is an international airport located in Queens County, New York in southeastern New York City about 12 miles from Lower Manhattan...

.

The airline now uses their Airbus A380-800 on flights to Bangkok
Bangkok
Bangkok is the capital, largest urban area and primary city of Thailand. Known in Thai as Krung Thep Mahanakhon , or กรุงเทพฯ Krung Thep for short, it was a small trading post at the mouth of the Chao Phraya River during the Ayutthaya Kingdom. It came to the forefront of Siam when it was given the...

, Sydney
Sydney
Sydney is the largest city in Australia, and the state capital of New South Wales. Sydney has a metropolitan area population of approximately 4.34 million and an area of approximately 12,000 square kilometres. Its inhabitants are called Sydneysiders, and Sydney is often called "the Harbour City"...

, Toronto
Toronto
Toronto is the most populous city in Canada and the provincial capital of Ontario. It is located in Southern Ontario on the northwestern shore of Lake Ontario. With over 2.5 million residents, it is the fifth most populous municipality in North America...

, Auckland
Auckland
The Auckland metropolitan area , in the North Island of New Zealand, is the largest and most populous urban area in the country with a population approaching 1.4 million residents, percent of the country's population. Demographic trends indicate that it will continue to grow faster than the rest...

, and London Heathrow.
Flights to Singapore
Singapore
Singapore , officially the Republic of Singapore, is an island city-state located at the southern tip of the Malay Peninsula, lying north of the equator, south of the Malaysian state of Johor and north of Indonesia's Riau Islands. At , Singapore is a microstate and the smallest nation in Southeast...

, Seoul
Seoul
Seoul , officially the Seoul Special City, is the capital and largest city of South Korea. With a population of over 10 million, it is one of the world's largest cities. The Seoul National Capital Area, which includes the major port city of Incheon and most of Gyeonggi-do, has 24.5 million...

, are set to begin in December and Paris
Paris
Paris is the capital of France and the country's most populous city. It is situated on the river Seine, in northern France, at the heart of the Île-de-France region...

 in February 2010.

In February 2009, Emirates raised many issues concerning its A380 superjumbos. Emirates gave a 46-page presentation in Toulouse, informing Airbus officials about heat-damaged power cables, defective engines and numerous malfunctions reportedly to be mainly caused by the two showers built in the aircraft.


Terminal 3


Dubai International Airport
Dubai International Airport
Dubai International Airport is an international airport serving Dubai, the largest city of the United Arab Emirates. It is a major aviation hub in the Middle East, and is the main airport of Dubai. It is situated in the Al Garhoud district, southeast of Dubai...

's Terminal 3 was built exclusively for the use of Emirates at a cost of $4.5 billion and officially opened 14 October 2008. Terminal 3 is the largest building in the world by floor space, with over of space. The Terminal has annual capacity of 27 million passengers, and with the expansion of Concourse 3, will have an annual capacity of 43 million passengers by 2011, once concourse 3 is complete.
The new concourse 3 will be exclusively for the A380- 800.

Corporate management


The airline is a subsidiary
Subsidiary
A subsidiary, in business matters, is an entity that is controlled by a separate entity. The controlled entity is called a company, corporation, or limited liability company and in some cases can be a government or state-owned enterprise, and the controlling entity is called its parent...

 of The Emirates Group
The Emirates Group
The Emirates Group is a public international travel and tourism conglomerate holding company headquartered in Dubai, United Arab Emirates. The Emirates Group comprises Dnata, an aviation services company providing ground handling services at 17 airports and Emirates Airline, the largest airline in...

, which is a subsidiary of the Dubai government investment company, Investment Corporation of Dubai.
The airline has recorded a profit every year, except the second, and growth has never fallen below 20% a year. In its first 11 years, it doubled in size every 3.5 years, and has every four years since.

In 2008 Emirates payed dividends worth US$776 million to the Government of Dubai.
The government has received Dhs3.1 billion from Emirates since dividends started being paid in 1999 for having provided an initial start-up capital of US$10 million and an additional investment
Investment
Investment or investing is a term with several closely-related meanings in business management, finance and economics, related to saving or deferring consumption. Investing is the active redirection of resources: from being consumed today, to creating benefits in the future; the use of assets to...

 of about US$80 million at the time of the airline's inception, the Dubai government is the sole owner of the company. However, it does not put any new money into it, nor does it interfere with running the airline.

Structure and employment


Emirates has diversified into related industries and sectors, including airport services, engineering
Engineering
Engineering is the discipline, art and profession of acquiring and applying technical, scientific and mathematical knowledge to design and implement materials, structures, machines, devices, systems, and processes that safely realize a desired objective or inventions.The American Engineers' Council...

, hospitality services, catering
Catering
Catering is the business of providing foodservice at a remote site.-Mobile catering:A mobile caterer serves food directly from a vehicle or cart that is designed for the purpose. Mobile catering is common at outdoor events , workplaces, and downtown business districts.-Event catering:Event ranges...

, and tour operator
Tour operator
A tour operator typically combines tour and travel components to create a holiday. The most common example of a tour operator's product would be a flight on a charter airline plus a transfer from the airport to a hotel and the services of a local representative, all for one price. Niche tour...

 operations. Emirates has 4 subsidiaries and its parent company has more than 50.

Emirates employed a total of 28,037 staff at the end of the fiscal year on 31 March 2009. Its parent company, The Emirates Group
The Emirates Group
The Emirates Group is a public international travel and tourism conglomerate holding company headquartered in Dubai, United Arab Emirates. The Emirates Group comprises Dnata, an aviation services company providing ground handling services at 17 airports and Emirates Airline, the largest airline in...

, employed a total of 48,246 employees of which 10,324 were cabin crew, 2,141 were flight deck crew, 1,849 were in engineering, and 9,379 were listed as other.


Subsidiaries



Emirates has diversified in to related industries and sectors, including aircraft ground handling, aviation engineering, air catering, and tour operator operations. Emirates has over 6 subsidiaries, whilst its parent company has over 50.

Financial and operational performance


In the financial year 2008-09 reached passenger numbers reached 22.7 million, representing an increase of 7.1% over the previous year. Cargo carried in 2008-09 improved by 9.8% to 1,408,300 tonnes (2007-08: 1,282,134 tonnes).

The airline's profits however were down 72% for the 2008/09 fiscal year. Its profit of 1.49bn dirhams ($406m; £255m) for the year to March 31 compared with a 5.3bn dirham profit for the previous year.

The airline was the seventh-largest airline
Airline
An airline provides air transport services for passengers or freight, generally with a recognized operating certificate or license. Airlines lease or own their aircraft with which to supply these services and may form partnerships or alliances with other airlines for mutual benefit.Airlines vary...

 in the world in terms of international passengers carried, and fourth-largest in the world in terms of scheduled international passenger-kilometres flown. It is also the seventh-largest in terms of scheduled freight tonne-kilometres flown (sixth in scheduled international freight tonne-kilometres flown).

Branding


From 2004, the airline changed its slogan to Fly Emirates. Keep Discovering In 2008, Emirates launched a slogan mainly revolving around their route network of 91 destinations in 55 countries across six continents - Fly Emirates. Keep Discovering and Fly Emirates. To over Six Continents.
  • The Finest in the Sky
  • Be Good to yourself. Fly Emirates
  • When was the last time you did something for the first time.
  • Fly Emirates. Keep Discovering


Emirates introduced a new design in August 2008 for its 16,000 uniformed staff, designed by Simon Jersey plc. The offboard uniform includes the Emirates hat, red kick-pleats in the skirts, more fitted blouses and the return of red leather shoes and handbags. For the onboard uniform, male and female cabin crew wear service waistcoats in place of the previously worn service jackets and tabards. The male flight attendants wear a chocolate brown suit, featuring pinstripes, with a cream shirt and a caramel, honey and red tie. Both male and female Pursers wear this chocolate brown color, but with no red featured.
Since its formation in 1985, though to a limited extent until all aircraft were repainted, Emirates aeroplanes carried a section of the United Arab Emirates
United Arab Emirates
The United Arab Emirates is a federation of seven emirates situated in the southeast of the Arabian Peninsula in Southwest Asia on the Persian Gulf, bordering Oman and Saudi Arabia. The UAE consists of seven states, termed emirates, which are Abu Dhabi, Dubai, Sharjah, Ajman, Umm al-Quwain, Ras...

 flag on the tail fins, a calligraphy
Calligraphy
Calligraphy is a type of visual art. It is often called the art of writing . A contemporary definition of calligraphic practice is "the art of giving form to signs in an expressive, harmonious and skillful manner"...

 of the logo in Arabic on the engines and the "Emirates" logo on the fuselage both in Arabic and English
English language
English is a West Germanic language that developed in England during the Anglo-Saxon era. As a result of the military, economic, scientific, political, and cultural influence of the British Empire during the 18th, 19th, and early 20th centuries, and of the United States since the mid 20th century,...

. The colour scheme used since 1985 was changed in November 1999 to the one still in use today. This change saw the modification of logotype, the enlargement and move of the English logo (the Arabic remaining smaller) towards the front of the aircraft and a different, flowing flag on the tailfin.
Some newer aircraft such as the Airbus A380-800, have the Emirates logo painted on the belly of the aircraft. Emirates aircraft also have the Fifa World Cup
FIFA World Cup
The FIFA World Cup, occasionally called the Football World Cup, but usually referred to simply as the World Cup, is an international football competition contested by the men's national teams of the members of Fédération Internationale de Football Association , the sport's global governing body...

 logo on them, as Emirates is the official airline sponsor.

Destinations



Emirates operates 1,883 flights every week across its network of 91 destinations in 55 countries on six continents from its hub in Dubai
Dubai
Dubai is one of the seven emirates and the most populous state of the United Arab Emirates . It is located along the southern coast of the Persian Gulf on the Arabian Peninsula. The Dubai Municipality is sometimes called Dubai state to distinguish it from the emirate...

. Several new destinations are added each year.

Codeshare agreements


Emirates has code-sharing partnerships with 14 airlines as of 29 July 2009:
Emirates is in codeshare with V Australia
V Australia
Virgin Blue International Airlines Pty Ltd, trading as V Australia, is a long haul international airline owned by Virgin Blue Holdings Limited...

On Trans Tasman Route(Starting 25 October)
In March 2008 Emirates ceased its codeshare agreement with SriLankan Airlines.

Fleet





Emirates operates an exclusively wide-bodied aircraft fleet making up from 3 aircraft families: the Airbus A330
Airbus A330
The Airbus A330 is a large-capacity, wide-body, twin-engine, medium-to-long-range commercial passenger airliner. Built at Toulouse in France by Airbus, over 600 units have been delivered....

 / A340
Airbus A340
The Airbus A340 is a long-range four-engined wide-body commercial passenger airliner manufactured by Airbus, a subsidiary of EADS. It seats between 261 and 380 passengers, and has a range between 6,700 and 9,000 NM . It is similar in design to the twin-engined A330...

, Airbus A380
Airbus A380
The Airbus A380 is a double-deck, wide-body, four-engine airliner manufactured by the European corporation Airbus, a subsidiary of EADS. The largest passenger airliner in the world, the A380 made its maiden flight on 27 April 2005 from Toulouse, France, and made its first commercial flight on 25...

 and the Boeing 777
Boeing 777
The Boeing 777 is a long-range, wide-body twin-engine jet airliner manufactured by Boeing Commercial Airplanes. The world's largest twinjet and commonly referred to as the "Triple Seven", the aircraft can carry between 301 and 368 passengers in a three-class configuration and has a range from...

.
In keeping with its policy of maintaining a young fleet, which stands at an average of 5.7 years in April 2008, it renews its fleet frequently. It operates the youngest fleet of any major airline as of May 2009. On 30 July 2009, Emirates received its 45th Boeing 777-300ER making it the world's largest operator of Boeing 777s.

In July 2008, Emirates received its first Airbus A380-800 and in August 2008, it became the second airline to fly the Airbus A380-800, after Singapore Airlines
Singapore Airlines
Singapore Airlines Limited is the state-owned national airline of Singapore. Singapore Airlines operates a hub at Singapore Changi Airport and has a strong presence in the Southeast Asia, East Asia, South Asia, and "Kangaroo Route" markets...

.
Emirates Aircraft utilisation remains one of the highest in the industry at 13.7 hours per day.

Speaking at the recent IATA 2009 annual general meeting in Kuala Lumpur
Kuala Lumpur
Kuala Lumpur , is the capital and largest city of Malaysia. The city proper, making up an area of , has an estimated population of 1.6 million in 2006. Greater Kuala Lumpur, also known as the Klang Valley, is an urban agglomeration of 7.2 million...

, Tim Clark, Emirates's CEO, said that they would be operating around 163 aircraft in three years, and that they have to consider the 58 aircraft that are to be retired within the coming years, including the A330-200, A340-300 and 777-200/-300 Classics.

Passenger


The Emirates passenger aircraft fleet consists of the following widebody aircraft as of August 2009:
Emirates Fleet
Aircraft Total Orders Options
Option (aircraft purchasing)
An option, when purchasing aircraft, allows an airline to purchase additional aircraft in the future at an agreed price and date.When placing orders for new aircraft, airlines commonly obtain options from the aircraft manufacturer, for example Airbus or Boeing...

Passengers
(First/Business/Economy)
Routes
Airbus A330-200 29 237 (12/42/183)
278 (0/27/251)
Africa, Asia, Europe, Middle East
Airbus A340-300 8 267 (12/42/213) Africa, Europe, Middle East
Airbus A340-500 10 258 (12/42/204) Asia, Europe, Oceania
Airbus A350-900 50 50 TBD TBD
Airbus A350-1000 20 TBD TBD
Airbus A380-800 5 53 489 (14/76/399) Asia, Europe, Oceania, North America
Boeing 777-200 3 290 (12/42/236)
346 (0/42/304)
Europe, Asia, Middle East
Boeing 777-200ER 6 290 (12/42/236) Asia, Africa, Europe, Oceania
Boeing 777-200LR 10 266 (8/42/216) Asia, North America, Oceania, South America
Boeing 777-300 12 380 (18/42/320)
434 (0/49/385)
Asia, Africa, Europe, Middle East, Oceania
Boeing 777-300ER 46 27 354 (8/42/304)
358 (12/42/304)
364 (12/42/310)
427 (0/42/385)
442 (0/42/400)
Asia, Africa, Europe, Middle East, North America, Oceania,
Total 129 150 Emirates ordered 30 A330-300 and 30 A350XWBs which were just a Letter of Intent and NOT firm orders according to the Airbus Orders and Deliveries Press Release dated May 2009. 50


Former fleet

Aircraft
Airbus A300B4-203
Airbus A300
The Airbus A300 is a short- to medium-range widebody aircraft. Launched in 1972 as the world's first twin-engined widebody, it was the first product of the Airbus consortium of European aerospace companies, wholly owned today by EADS. The A300 ceased production in July 2007, along with the smaller...

Airbus A300B4-605R
Airbus A300
The Airbus A300 is a short- to medium-range widebody aircraft. Launched in 1972 as the world's first twin-engined widebody, it was the first product of the Airbus consortium of European aerospace companies, wholly owned today by EADS. The A300 ceased production in July 2007, along with the smaller...

Airbus A310-304
Airbus A310
The Airbus A310 is a medium to long-range widebody airliner. Launched in 1978, it was the second aircraft created by the Airbus consortium of European aerospace companies, which is now fully owned by EADS. The A310 is a shortened derivative of the A300, the first twin-engined widebody airliner...

Airbus A310-308
Airbus A310
The Airbus A310 is a medium to long-range widebody airliner. Launched in 1978, it was the second aircraft created by the Airbus consortium of European aerospace companies, which is now fully owned by EADS. The A310 is a shortened derivative of the A300, the first twin-engined widebody airliner...

Airbus A310-308F
Airbus A310
The Airbus A310 is a medium to long-range widebody airliner. Launched in 1978, it was the second aircraft created by the Airbus consortium of European aerospace companies, which is now fully owned by EADS. The A310 is a shortened derivative of the A300, the first twin-engined widebody airliner...

Boeing 727-200/Adv
Boeing 737-340

Cargo




Emirates Cargo is the air freight division of Emirates. It began operations in October 1985, the same year Emirates was formed. Since then it has been the main cargo division of Emirates, and the anchor cargo airline at Dubai International Airport
Dubai International Airport
Dubai International Airport is an international airport serving Dubai, the largest city of the United Arab Emirates. It is a major aviation hub in the Middle East, and is the main airport of Dubai. It is situated in the Al Garhoud district, southeast of Dubai...

.

Environmental record


The airline claims to have lower emissions than other airlines due to its fleet which has an average fuel burn of less than four litres for every 100 passenger kilometres they fly.
The Cargo division of the airline also uses an efficient hub-based operation, using fewer flights needed to transport the same number of people.

Fleet efficiency


  • Emirates has stated that their versions of A380-800 will offer fuel economy of 3.1 litres per 100 passenger km. Emirates A380-800s also feature the Engine Alliance GP7200
    Engine Alliance GP7200
    The Engine Alliance GP7000 is a turbofan jet engine that is currently in service on the Airbus A380.-Design and development:Originally intended to power Boeing Commercial Airplanes' cancelled 747X, the engine has since been pushed for Airbus' A380-800 superjumbo...

     engines, which save 500,000 litres of fuel per aircraft per year.
  • The company uses a program called "Flextracks". The technology is used to plan and optimize routes efficiency and load factor.
  • Emirates has invested in a program called "tailored arrivals". This allows air traffic control to uplink to aircraft on route. It first determines the speed and flight profile from the air onto the runway, this allows the crew to accept and fly a continuous descent profile, saving fuel and emissions.
  • Emissions are lowered by using aircraft like the Boeing 777-300ER, which uses one engine to taxi the aircraft to its airbridge.

Cabin


First Class

First class passengers have a full suite, complete with closing doors to ensure privacy, a mini-bar
Mini-bar
A mini-bar is a small, private snack and beverage bar often found in upscale Western-style hotel rooms.Typically, a mini-bar comes in the form of a counter and small refrigerator stocked with a precise inventory...

, a coat rack and storage. They also feature the ICE system on a LCD screen
Liquid crystal display
A liquid crystal display is a thin, flat panel used for electronically displaying information such as text, images, and moving pictures...

. The seat converts into a fully flat bed. Private suites are being introduced on the latest B777-300ERs and B777-200LRs and are already installed on all ten of Emirates Airbus A340-500 aircraft, and on all of the Airbus A380-800 aircraft. The suites are available on the Perth
Perth, Western Australia
Perth is the capital and largest city of the Australian state of Western Australia. With a population of 1,650,000 , Perth ranks fourth amongst the nation's cities, with a growth rate consistently above the national average....

, Brisbane
Brisbane
Brisbane is the state capital of the Australian state of Queensland and is the largest city in that state. With an estimated population of approximately 2 million, it is also the third most populous city in Australia....

, Sydney, Melbourne
Melbourne
Melbourne is the capital city and most populous city of the State of Victoria, and the second most populous city in Australia. The Melbourne city centre is the anchor of the larger geographical area and statistical division known as the Greater Melbourne metropolitan area – of which Melbourne is...

, Auckland, Christchurch
Christchurch
Christchurch is the largest city in the South Island of New Zealand, and the country's second-largest urban area. It is one third the way down the South Island's east coast, just north of Banks Peninsula which itself, since 2006, lies within the formal limits of Christchurch.The city was named by...

, Johannesburg
Johannesburg
Johannesburg also known as Jozi or Jo'burg, is the largest city in South Africa. Johannesburg is the provincial capital of Gauteng, the wealthiest province in South Africa, having the largest economy of any metropolitan region in Sub-Saharan Africa...

, New York City
New York City
New York is the most populous city in the United States, and the center of the New York metropolitan area, which is among the most populous urban areas in the world. A leading global city, New York exerts a powerful influence over worldwide commerce, finance, culture, fashion and entertainment...

, London Heathrow, Zürich
Zürich
Zürich or Zurich is the largest city in Switzerland and the capital of the canton of Zürich. The city is Switzerland's main commercial and cultural centre and sometimes called the Cultural Capital of Switzerland, the political capital of Switzerland being Berne...

, Osaka
Osaka
is a city in Japan, located at the mouth of the Yodo River on Osaka Bay, in the Kansai region of the main island of Honshū.Osaka is a City in Japan and also is designated city under the Local Autonomy Law and the capital city of Osaka Prefecture...

, Mumbai
Mumbai
Mumbai, formerly Bombay, is the capital of the Indian state of Maharashtra. The city proper is the most-populous in the world, with approximately 14 million inhabitants. Along with the neighbouring suburbs of Navi Mumbai and Thane, it forms the world's 4th largest urban agglomeration, with around...

, Houston, Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the municipality of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123.445 inhabitants...

, San Francisco, Toronto
Toronto
Toronto is the most populous city in Canada and the provincial capital of Ontario. It is located in Southern Ontario on the northwestern shore of Lake Ontario. With over 2.5 million residents, it is the fifth most populous municipality in North America...

 and São Paulo
São Paulo
São Paulo is the largest city in Brazil and the world's 7th largest metropolitan area. The city is the capital of the state of São Paulo, the most populous Brazilian state. It is also the richest city in Brazil. The name of the city honors Saint Paul. São Paulo exerts strong regional influence in...

 routes.

The older Boeing 777-300ERs, Boeing 777-200s and selected Boeing 777-300s feature flat beds with integrated passenger seat control, along with the ICE system and a screen. First class seats may also include a personal minibar.
On its newly delivered A380-800, first class features private suites, two shower-equipped lavatories and spa, and access to the first/business class bar area and lounge. Premium class seating is located on the entire upper deck of A380-800 aircraft.

In 2009, Emirates was voted the second best First Class by Skytrax
Skytrax
Skytrax is a United Kingdom-based consultancy, the public face of Inflight Research Services. It conducts research for commercial airlines. It carries out international-traveller surveys to find the best cabin staff, airport, airline, airline lounge, in-flight entertainment, on-board catering, and...

. Skytrax had said that the Emirates A380-800 product greatly helped influence its position.

Business Class
Business class on Boeing 777-200LRs, and selected Boeing 777-300/ERs feature seats
Airline seat
Airline seats are chairs on an airliner in which passengers are accommodated for the duration of the journey. Such seats are usually arranged in rows running across the airplane's fuselage...

 with a pitch that recline to -long, angled lie-flat beds. Amenities include massage function, privacy partition, winged headrest with six-way movement, two individual reading lights and an overhead light per seat, in-seat power supply, USB Ports and an RCA socket for laptop connection, over 600 channels of entertainment on ICE, shown on a wide TV screen.
The A340-500s have deeply reclining sleeper seats which have a pitch and are wide. All A340-500 aircraft feature the ICE system in all three classes.
The Boeing 777-200s and non-retrofitted Boeing 777-300/ERs have deeply reclining seats which are almost lie-flat. They have a pitch and are wide. The Boeing 777-200s also feature the ICE system.
On Airbus A330 aircraft and A340-300s, the seats are standard business class recliners and feature a leg rest and seat back screens. These business class seats are smaller than other business class seats in the Emirates fleet as these aircraft are used predominantly on short-medium haul routes.
On Airbus A380-800 aircraft, the seats recline to form a fully flat bed and are equipped with personal mini-bars. Business class passengers also have access to an on-board bar at the rear of the aircraft. Business class passengers have the ability to customize and save seat and in-flight entertainment settings to a memory key for re-use on future flights.

Economy class
Emirates Economy Class offers a 32-34 inch seat pitch (81-86 cm) and standard seat width (except on the Boeing 777 fleet). The seat features adjustable headrests, a 600-1000 channel ICE In-Flight-Entertainment and in-seat laptop power-outlets on newer aircraft and laptop recharging facilities in galleys in older aircraft. There is additional recline on A380 Economy Class seats.
Emirates is unusual in that it operates a ten-abreast, 3-4-3, seating configuration on its 777 fleet (rather than the customary 3-3-3 configuration). Other airlines with this layout include Air France
Air France
Air France is a French airline headquartered in Tremblay-en-France, France , and is one of the world's largest airlines. It is a subsidiary of the Air France-KLM Group and a founding member of the SkyTeam global airline alliance...

-KLM (on selected 777-300ER aircraft), China Southern Airlines
China Southern Airlines
China Southern Airlines is an airline headquartered in Baiyun District, Guangzhou, Guangdong, People's Republic of China. China Southern operates domestic, regional and international services. In 2008, China Southern was the world's 5th largest airline by passenger carried, Asia's largest airline...

 and two Japanese airlines in domestic services (All Nippon Airways
All Nippon Airways

Emirates (Arabic
Arabic language
Arabic is a Central Semitic language, thus related to and classified alongside other Semitic languages such as Hebrew and the Neo-Aramaic languages. In terms of speakers, the Arabic macrolanguage is the largest member of the Semitic language family. It is spoken by more than 280 million people as...

: طيران الإمارات Ṭayarān al-Imārāt) (also known as Fly Emirates) is a major airline
Major carrier
Major carrier or major airline carrier is a designation given by the United States Department of Transportation to U.S.-based airlines that post more than $1 billion in revenue during a fiscal year.As of 2008, the major carriers are the following:...

 in the Middle East
Middle East
The Middle East is a region that spans southwestern Asia, southeastern Europe, and northeastern Africa. It has no clear boundaries, often used as a synonym to Near East, in opposition to Far East...

, and a subsidiary of The Emirates Group
The Emirates Group
The Emirates Group is a public international travel and tourism conglomerate holding company headquartered in Dubai, United Arab Emirates. The Emirates Group comprises Dnata, an aviation services company providing ground handling services at 17 airports and Emirates Airline, the largest airline in...

. It is the national airline of Dubai
Dubai
Dubai is one of the seven emirates and the most populous state of the United Arab Emirates . It is located along the southern coast of the Persian Gulf on the Arabian Peninsula. The Dubai Municipality is sometimes called Dubai state to distinguish it from the emirate...

, United Arab Emirates
United Arab Emirates
The United Arab Emirates is a federation of seven emirates situated in the southeast of the Arabian Peninsula in Southwest Asia on the Persian Gulf, bordering Oman and Saudi Arabia. The UAE consists of seven states, termed emirates, which are Abu Dhabi, Dubai, Sharjah, Ajman, Umm al-Quwain, Ras...

 and operates over 1,990 passenger flights per week, from its hub at Dubai International Airport
Dubai International Airport
Dubai International Airport is an international airport serving Dubai, the largest city of the United Arab Emirates. It is a major aviation hub in the Middle East, and is the main airport of Dubai. It is situated in the Al Garhoud district, southeast of Dubai...

, to 91 destinations
Emirates destinations
Emirates flies to 91 destinations in 55 countries on six continents from its primary hub in Dubai. It has a particularly strong presence in the Southeast Asian region, which together, connects Dubai with more international destinations in the region than any other Middle Eastern airline...

 in 55 countries across 6 continents. The company also operates four of the world's longest non-stop commercial flights
Non-stop flight
A non-stop flight, especially in the aviation industry, refers to any flight by an aircraft which does not involve any intermediate stops. A "direct flight" is not the same as a "non-stop flight"...

 from Dubai to Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the municipality of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123.445 inhabitants...

, São Paulo
São Paulo
São Paulo is the largest city in Brazil and the world's 7th largest metropolitan area. The city is the capital of the state of São Paulo, the most populous Brazilian state. It is also the richest city in Brazil. The name of the city honors Saint Paul. São Paulo exerts strong regional influence in...

, Houston, and San Francisco, all on the Boeing 777-200LR. Emirates is a subsidiary of The Emirates Group
The Emirates Group
The Emirates Group is a public international travel and tourism conglomerate holding company headquartered in Dubai, United Arab Emirates. The Emirates Group comprises Dnata, an aviation services company providing ground handling services at 17 airports and Emirates Airline, the largest airline in...

, which has over 40,000 employees, and is wholly-owned by the Government of Dubai
Politics of the United Arab Emirates
Politics of the United Arab Emirates takes place in a framework of a federal, presidential, elected monarchy. The UAE is a federation of seven absolute monarchies: the Emirates of Abu Dhabi, Ajman, Fujairah, Sharjah, Dubai, Ras al-Khaimah and Umm al-Qaiwain...

 directly under the Investment Corporation of Dubai. Cargo activities are undertaken by the Emirates Group's Emirates SkyCargo
Emirates SkyCargo
Emirates SkyCargo is a cargo airline based in Dubai, United Arab Emirates and operates from its hub at Dubai International Airport. It is the air freight division of Emirates which started operations in October 1985, the same year Emirates was formed. Since then it has been the main cargo division...

 division.

During the mid-1980s, Gulf Air
Gulf Air
Gulf Air is the main flag carrier of the Kingdom of Bahrain. Headquartered in Muharraq, the airline operates scheduled services to 45 destinations in 28 countries across Africa, Asia and Europe. Its main base is Bahrain International Airport. The company's logo features a golden falcon...

 began to cut back its services to Dubai. As a result
Emirates was conceived in March 1985 with backing from Dubai's royal family
Al Maktoum
Al Maktoum is the family name of the ruling dynasty of the emirate of Dubai, United Arab Emirates. The Al Maktoum family is a branch of the Bani Yas tribe , a powerful bedouin clan from the interior...

, whose Dubai Royal Air Wing provided two of the airline's first aircraft. It was required to operate independent of government subsidies, apart from $10 million in start-up capital. The airline became headed by Ahmed bin Saeed Al Maktoum
Ahmed bin Saeed Al Maktoum
Sheikh Ahmed bin Saeed Al Maktoum is the President of the Department of Civil Aviation and Chief Executive and Chairman of The Emirates Group.- Background:...

, the airline's present chairman.
In the years following its founding, the airline expanded both its fleet and its destinations.
In October 2008, Emirates moved all operations at Dubai International Airport to Terminal 3, a new terminal exclusively dedicated to Emirates.

Emirates operates a mixed fleet of Airbus
Airbus
Airbus SAS is an aircraft manufacturing subsidiary of EADS, a European aerospace company. Based in Toulouse, France, and with significant activity across Europe, the company produces around half of the world's jet airliners.Airbus began as a consortium of aerospace manufacturers...

 and Boeing
Boeing
The Boeing Company is a major aerospace and defense corporation, founded by William E. Boeing in Seattle, Washington. Boeing has expanded over the years, merging with McDonnell Douglas in 1997. Its international headquarters has been in Chicago, Illinois, since 2001...

 wide-body aircraft and is one of only six airlines to operate an all wide-body aircraft
Wide-body aircraft
A wide-body aircraft is a large airliner with two passenger aisles, also known as a twin-aisle aircraft. The typical fuselage diameter is . In the typical widebody economy cabin, passengers are seated seven to ten abreast, allowing a total capacity of 200 to 600 passengers...

 fleet. The centrepiece of the airline's fleet is the Boeing 777
Boeing 777
The Boeing 777 is a long-range, wide-body twin-engine jet airliner manufactured by Boeing Commercial Airplanes. The world's largest twinjet and commonly referred to as the "Triple Seven", the aircraft can carry between 301 and 368 passengers in a three-class configuration and has a range from...

; with 77 aircraft, Emirates is the largest operator of the type in the world. Emirates also has orders for 58 Airbus A380s and became the second operator of the Airbus A380-800 when their first aircraft was delivered on 28 July 2008. Emirates has won numerous awards and is an industry bellwether
Bellwether
A bellwether is any entity in a given arena that serves to create or influence trends or to presage future happenings.The term is derived from the Middle English bellewether and refers to the practice of placing a bell around the neck of a castrated ram leading its flock of sheep.The movements of...

 for aircraft purchases, purchasing over 130 aircraft in 2007 alone.

The airline ranks amongst the top 10 carriers worldwide in terms of revenue
Revenue
In business, revenue or revenues is income that a company receives from its normal business activities, usually from the sale of goods and services to customers. Some companies also receive revenue from interest, dividends or royalties paid to them by other companies...

, passenger
Passenger
A passenger is a term broadly used to describe any person who travels in a vehicle, but bears little or no responsibility for the tasks required for that vehicle to arrive at its destination.There are two common contexts in which the term is used:...

 kilometres, and has become the largest airline in the Middle East
Middle East
The Middle East is a region that spans southwestern Asia, southeastern Europe, and northeastern Africa. It has no clear boundaries, often used as a synonym to Near East, in opposition to Far East...

 in terms of revenue
Revenue
In business, revenue or revenues is income that a company receives from its normal business activities, usually from the sale of goods and services to customers. Some companies also receive revenue from interest, dividends or royalties paid to them by other companies...

, fleet size, and passengers carried as of 2007. In 2009 the airline was the seventh-largest airline
Airline
An airline provides air transport services for passengers or freight, generally with a recognized operating certificate or license. Airlines lease or own their aircraft with which to supply these services and may form partnerships or alliances with other airlines for mutual benefit.Airlines vary...

 in the world in terms of international passengers carried, and fourth-largest in the world in terms of scheduled international passenger-kilometres flown.

Emirates has built up a strong brand name as a trendsetter in the aviation industry, particularly in terms of service excellence, coupled with consistent profitability.
In 2009, Emirates was voted the fifth best airline
Airline
An airline provides air transport services for passengers or freight, generally with a recognized operating certificate or license. Airlines lease or own their aircraft with which to supply these services and may form partnerships or alliances with other airlines for mutual benefit.Airlines vary...

 in the world by research consultancy firm Skytrax
Skytrax
Skytrax is a United Kingdom-based consultancy, the public face of Inflight Research Services. It conducts research for commercial airlines. It carries out international-traveller surveys to find the best cabin staff, airport, airline, airline lounge, in-flight entertainment, on-board catering, and...

.

Origins



During the mid-1980s, Gulf Air
Gulf Air
Gulf Air is the main flag carrier of the Kingdom of Bahrain. Headquartered in Muharraq, the airline operates scheduled services to 45 destinations in 28 countries across Africa, Asia and Europe. Its main base is Bahrain International Airport. The company's logo features a golden falcon...

 began to cut back its services to Dubai. As a result Emirates was conceived in March 1985 with backing from Dubai's royal family, whose Dubai Royal Air Wing provided two of the airline's first aircraft, used Boeing 727-200/Advs. It was required to operate independent of government subsidies, apart from $10 million in start-up capital. It also leased a new Boeing 737-300 from Pakistan International Airlines
Pakistan International Airlines
Pakistan International Airlines Corporation, more commonly known as PIA , is the flag carrier airline of Pakistan, headquartered in Karachi. It is the 31st largest airline in Asia, operating scheduled services to 23 domestic destinations and 36 international destinations in 25 countries across...

 which was returned back in 1987.

The first flight of the airline was, Dubai
Dubai
Dubai is one of the seven emirates and the most populous state of the United Arab Emirates . It is located along the southern coast of the Persian Gulf on the Arabian Peninsula. The Dubai Municipality is sometimes called Dubai state to distinguish it from the emirate...

-Karachi
Karachi
is the largest city, main seaport and the financial capital of Pakistan, and the capital of the province of Sindh. It is the 3rd largest city in the world by population and 20th largest city of the world, in terms of metropolitan population. It is Pakistan's premier centre of banking, industry, and...

 on 25 October 1985. The airline leased an Airbus 300B4-200
Airbus A300
The Airbus A300 is a short- to medium-range widebody aircraft. Launched in 1972 as the world's first twin-engined widebody, it was the first product of the Airbus consortium of European aerospace companies, wholly owned today by EADS. The A300 ceased production in July 2007, along with the smaller...

, from Pakistan International Airlines
Pakistan International Airlines
Pakistan International Airlines Corporation, more commonly known as PIA , is the flag carrier airline of Pakistan, headquartered in Karachi. It is the 31st largest airline in Asia, operating scheduled services to 23 domestic destinations and 36 international destinations in 25 countries across...

. Bombay and Delhi
Delhi
Delhi, known locally as Dilli , and also by the official name National Capital Territory of Delhi , is the largest metropolis by area and the second-largest metropolis by population in India...

 were the next destinations for the airline.

Emirates became profitable within its first nine months. During its first year, it carried about 260,000 passengers and 10,000 tons of freight. By 1986, the airline was adding new destinations such as Colombo
Colombo
Colombo is the largest city and commercial capital of Sri Lanka. It is located on the west coast of the island and adjacent to Sri Jayawardenepura Kotte, the capital city of Sri Lanka. Colombo is a busy and vibrant city with a mixture of modern life and colonial buildings and ruins and a city...

, Dhaka
Dhaka
Dhaka , is the capital of Bangladesh and the principal city of Dhaka District. Dhaka is a megacity and one of the major cities of South Asia...

, Amman
Amman
Amman , sometimes spelled Ammann , is the capital city of the Hashemite Kingdom of Jordan, a city of 2,525,000 inhabitants , and the administrative capital and commercial center of Jordan. It is also the largest city in Jordan. It is one of the oldest continuously inhabited cities in the world...

, and Cairo
Cairo
Cairo is the capital of Egypt and the largest city in the Arab World. Nicknamed "The City of a Thousand Minarets" for its preponderance of Islamic architecture, Cairo has long been a center of the region's political and cultural life...

 to its route network. Emirates launched daily nonstop service to London Gatwick
London Gatwick Airport
London Gatwick Airport is London's second largest international airport and second busiest in the United Kingdom after Heathrow. In 2008, it was the world's 28th-busiest airport in terms of passenger numbers and 9th busiest in terms of international passengers...

 on 6 July 1987 with two new Airbus A310
Airbus A310
The Airbus A310 is a medium to long-range widebody airliner. Launched in 1978, it was the second aircraft created by the Airbus consortium of European aerospace companies, which is now fully owned by EADS. The A310 is a shortened derivative of the A300, the first twin-engined widebody airliner...

s. It also started flights to Singapore
Singapore
Singapore , officially the Republic of Singapore, is an island city-state located at the southern tip of the Malay Peninsula, lying north of the equator, south of the Malaysian state of Johor and north of Indonesia's Riau Islands. At , Singapore is a microstate and the smallest nation in Southeast...

. The airline in 1987 added Frankfurt
Frankfurt
Frankfurt am Main , commonly known simply as Frankfurt, is the largest city in the German state of Hesse and the fifth-largest city in Germany, with a 2008 population of 670,000. The urban area had an estimated population of 2.26 million in 2001...

 via Istanbul
Istanbul
Istanbul is the largest city in Turkey and fifth largest city proper in the world with a population of 12.6 million. Istanbul is also a megacity, as well as the cultural and financial centre of Turkey. The city covers 39 districts of the Istanbul province...

, and Male
Male
Male refers to the sex of an organism, or part of an organism, which produces small mobile gametes, called spermatozoa. Each spermatozoon can fuse with a larger female gamete or ovum, in the process of fertilization...

 (Maldive Islands). Emirates lacked a regional network, as its main competitor Gulf Air
Gulf Air
Gulf Air is the main flag carrier of the Kingdom of Bahrain. Headquartered in Muharraq, the airline operates scheduled services to 45 destinations in 28 countries across Africa, Asia and Europe. Its main base is Bahrain International Airport. The company's logo features a golden falcon...

 also dominated traffic in the region.

This growth came as the region was experiencing a downturn, with the Gulf War
Gulf War
The Persian Gulf War , known also as the Gulf War, the First Gulf War,or often as the Second Gulf War and by Iraqi leader Saddam Hussein as The Mother of all Battles, or commonly as Desert Storm, for the military response...

 and the laying off of expatriate workers as factors. In its second year, competitors had accused Emirates of starting a price war
Price war
Price war is a term used in business to indicate a state of intense competitive rivalry accompanied by a multi-lateral series of price reduction. One competitor will lower its price, then others will lower their prices to match. If one of them reduces their price again, a new round of reductions...

, something the airline's competitors still accuse Emirates of doing. By the end of 1987, Emirates was serving 11 destinations.

Incorporation and growth


Emirates had become one of the world's fastest growing airlines by the early 1990s. Revenues increased by about $100 million each year, approaching $500 million in the year 1993. It carried 68,000 tons of cargo and 1.6 million passengers in the same year. The Gulf War
Gulf War
The Persian Gulf War , known also as the Gulf War, the First Gulf War,or often as the Second Gulf War and by Iraqi leader Saddam Hussein as The Mother of all Battles, or commonly as Desert Storm, for the military response...

 had helped Emirates by keeping other airlines out of the area. Emirates was the only airline to continue flying in the last ten days of the war.

A partnership agreement with US Airways
US Airways
US Airways, Inc., an operating unit of US Airways Group, is the fifth largest airline in the United States.A member of the Star Alliance, the airline has a fleet of 353 mainline jet aircraft and 319 regional jet and turbo-prop aircraft connecting 200 destinations in North America, Central America,...

 entered in the fall of 1993 allowed Emirates to offer services around the world. It previously had cooperation agreements with Cyprus Airways
Cyprus Airways
Cyprus Airways is the national airline of Cyprus, based in Nicosia. It operates scheduled services to over 30 destinations in Europe, the Middle East and the Gulf...

. By 1994, the airline was connecting 32 destinations with its 15 aircraft. At this time Emirates was the sixth largest airline in the Middle East
Middle East
The Middle East is a region that spans southwestern Asia, southeastern Europe, and northeastern Africa. It has no clear boundaries, often used as a synonym to Near East, in opposition to Far East...

.

Emirates took in revenues of $643.4 million in the year ending 30 March 1994. The airline had 4,000 employees and carried two million passengers a year between 34 destinations with a fleet of 18 Airbus
Airbus
Airbus SAS is an aircraft manufacturing subsidiary of EADS, a European aerospace company. Based in Toulouse, France, and with significant activity across Europe, the company produces around half of the world's jet airliners.Airbus began as a consortium of aerospace manufacturers...

 aircraft. Seven new Boeing 777
Boeing 777
The Boeing 777 is a long-range, wide-body twin-engine jet airliner manufactured by Boeing Commercial Airplanes. The world's largest twinjet and commonly referred to as the "Triple Seven", the aircraft can carry between 301 and 368 passengers in a three-class configuration and has a range from...

s worth over $1 billion were ordered in 1992 which began to arrive in the spring of 1996. One of the planes was used on a new service to Melbourne
Melbourne
Melbourne is the capital city and most populous city of the State of Victoria, and the second most populous city in Australia. The Melbourne city centre is the anchor of the larger geographical area and statistical division known as the Greater Melbourne metropolitan area – of which Melbourne is...

 via Singapore
Singapore
Singapore , officially the Republic of Singapore, is an island city-state located at the southern tip of the Malay Peninsula, lying north of the equator, south of the Malaysian state of Johor and north of Indonesia's Riau Islands. At , Singapore is a microstate and the smallest nation in Southeast...

. Emirates placed a large order with Airbus later the same year. In spite of the large capital expenditures, the Dubai government had laid out only $50 million since the airline's inception.

A total of 92 air carriers were flying to markets internationally and Emirates faced intense competition at its home base. It carried about three million passengers a year to Dubai International Airport
Dubai International Airport
Dubai International Airport is an international airport serving Dubai, the largest city of the United Arab Emirates. It is a major aviation hub in the Middle East, and is the main airport of Dubai. It is situated in the Al Garhoud district, southeast of Dubai...

 in the mid-1990s. Emirates continued to expand during the late 1990s. The growing cargo business accounted for 16 percent of the airline's total revenues.

In May 1998, Emirates paid the Sri Lankan government $70 million for a 40 percent stake in Air Lanka (later changed its name to SriLankan Airlines
SriLankan Airlines
SriLankan Airlines Limited is the flag carrier airline of Sri Lanka. It operates a fleet of 13 Airbus aircraft to destinations in Asia and Europe from its main base and hub at Colombo - Bandaranaike International Airport...

). Emirates received part management rights as the Sri Lankan flag carrier was heavily in debt and needed new capital to upgrade its outdated fleet. In January 2008, Emirates announced that it would pass the management of SriLankan Airlines to the Sri Lankan government
Politics of Sri Lanka
Politics of Sri Lanka takes place in a framework of a presidential representative democratic republic, whereby the President of Sri Lanka is both head of state and head of government, and of a multi-party system. Executive power is exercised by the government. Legislative power is vested in both...

 in April 2008 however there are no plans to remove or decrease the stake in the airline.

Modern history



Towards the end of the year 2000, Emirates was planning to start ultra-long-haul service to the East Coast and West Coast of the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 as well as nonstop flights to Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the continental mainland , the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans...

 and Argentina
Argentina
Argentina, officially the Argentine Republic , is the second largest country in South America, constituted as a federation of 23 provinces and an autonomous city, Buenos Aires. It is the eighth largest country in the world by land area and the largest among Spanish-speaking nations, though Mexico,...

. Traffic continued to grow at a rate of 20 percent in 1999-2000.

In 2005, Emirates began flying non-stop to New York City's John F. Kennedy International Airport
John F. Kennedy International Airport
John F. Kennedy International Airport is an international airport located in Queens County, New York in southeastern New York City about 12 miles from Lower Manhattan...

 using their new Airbus A340-500. These flights marked new non-stop air services between the United Arab Emirates
United Arab Emirates
The United Arab Emirates is a federation of seven emirates situated in the southeast of the Arabian Peninsula in Southwest Asia on the Persian Gulf, bordering Oman and Saudi Arabia. The UAE consists of seven states, termed emirates, which are Abu Dhabi, Dubai, Sharjah, Ajman, Umm al-Quwain, Ras...

 and the USA, after Delta Airlines's flights since 2001, terminated later and restarted again in 2007.

South Asia is an important region for the Emirates network. Pakistan
Pakistan
Pakistan , officially the Islamic Republic of Pakistan, is a country located at the crossroads of South Asia, the Middle East, and Central Asia...

 was the first country to receive flights from the airline and it still does to this day.
India
India
India, officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the south, the Arabian Sea on the west, and the Bay of Bengal...

 was the second country to receive flights from Emirates, and continues to expand an extensive network in India. Emirates is the largest airline operating internationally, in India, and operates over 185 flights a week across 10 cities.

Emirates has been steadily capturing the traffic from South Asia
South Asia
South Asia, also known as Southern Asia, is the southern region of the Asian continent, which comprises the sub-Himalayan countries and, for some authorities , also includes the adjoining countries on the west and the east...

 to North America
North America
North America is the northern continent of the Americas, situated in the Earth's northern hemisphere and in the western hemisphere. It is bordered on the north by the Arctic Ocean, on the east by the North Atlantic Ocean, on the southeast by the Caribbean Sea, and on the west by the North Pacific...

, allowing passengers to bypass the traditional hubs of London Heathrow, Frankfurt
Frankfurt
Frankfurt am Main , commonly known simply as Frankfurt, is the largest city in the German state of Hesse and the fifth-largest city in Germany, with a 2008 population of 670,000. The urban area had an estimated population of 2.26 million in 2001...

, and Paris-Charles de Gaulle Airport; the home bases of British Airways
British Airways
British Airways plc is the flag carrier airline of the United Kingdom. It is headquartered in Waterside near its main hub at London Heathrow Airport and is the largest airline in the UK based on fleet size, international flights and international destinations. Its second hub is London Gatwick...

, Lufthansa
Lufthansa
Deutsche Lufthansa AG is the largest airline in Europe in terms of overall passengers carried, and the flag carrier of Germany. The name of the company is derived from Luft , and Hansa .The airline is the world's fifth-largest airline in terms of overall passengers carried,...

, and Air France
Air France
Air France is a French airline headquartered in Tremblay-en-France, France , and is one of the world's largest airlines. It is a subsidiary of the Air France-KLM Group and a founding member of the SkyTeam global airline alliance...

, with a transit stop at Dubai International Airport
Dubai International Airport
Dubai International Airport is an international airport serving Dubai, the largest city of the United Arab Emirates. It is a major aviation hub in the Middle East, and is the main airport of Dubai. It is situated in the Al Garhoud district, southeast of Dubai...

 instead. Similarly, Emirates competes with British Airways
British Airways
British Airways plc is the flag carrier airline of the United Kingdom. It is headquartered in Waterside near its main hub at London Heathrow Airport and is the largest airline in the UK based on fleet size, international flights and international destinations. Its second hub is London Gatwick...

, Cathay Pacific
Cathay Pacific
Cathay Pacific Airways Limited is the flag carrier of Hong Kong, with its headquarters and main hub at Hong Kong International Airport. The airline also operates fifth freedom flights from Bangkok and Taipei, its major focus cities...

, Qantas
Qantas
Qantas Airways Limited is the national airline of Australia. The name was originally "QANTAS", an acronym for "Queensland and Northern Territory Aerial Services". Nicknamed "The Flying Kangaroo", the airline is based in Sydney, with its main hub at Sydney Airport. It is Australia's largest...

, Singapore Airlines
Singapore Airlines
Singapore Airlines Limited is the state-owned national airline of Singapore. Singapore Airlines operates a hub at Singapore Changi Airport and has a strong presence in the Southeast Asia, East Asia, South Asia, and "Kangaroo Route" markets...

, Thai Airways International
Thai Airways International
Thai Airways International Public Company Limited is the national air carrier of Thailand, operating out of Suvarnabhumi Airport, and is a founding member of the Star Alliance network. It is headquartered in Bangkok. Thai is a major shareholder which hold 39% shares of Nok Air - a low-cost...

, and other airlines on the lucrative London to Sydney Kangaroo Route
Kangaroo route
The Kangaroo Route traditionally refers to air routes flown by Qantas between the countries of Australia and the United Kingdom, via the Eastern Hemisphere...

.

Airbus A380



Emirates announced an order in April 2000 as the first launch customer for the Airbus A3XX (later named Airbus A380
Airbus A380
The Airbus A380 is a double-deck, wide-body, four-engine airliner manufactured by the European corporation Airbus, a subsidiary of EADS. The largest passenger airliner in the world, the A380 made its maiden flight on 27 April 2005 from Toulouse, France, and made its first commercial flight on 25...

), the largest civil aircraft ever built. The deal comprised five Airbus A380-800s and two Airbus A380-800F. The deal was confirmed on 4 November 2001 and Emirates announced orders for 15 more A380-800s at the same time. Two years later Emirates once again ordered 21 A380-800s. In April 2006, Emirates ordered two more A380-800s, however they cancelled their two orders for the freighter variant. In 2007, Emirates ordered 15 A380-800s, bringing their order to 58. Emirates justified its order saying that purchasing the 481- to 656-passenger super jumbo to was to maximize its use of scarce takeoff and landing slots at crowded airports like London Heathrow.

In November 2005, the first A380-800 in full Emirates livery was flown to Dubai, where it was displayed at Dubai Airshow
Dubai Airshow
The Dubai Airshow is a biennial show held in Dubai, UAE. It is organized by "Fairs & Exhibitions Ltd" since the year 1989; in cooperation with the Government of Dubai, the Department of Civil Aviation and Dubai International Airport in collaboration with the UAE Union Defense Forces.The Dubai...

 2005.
On 20 November 2005, Emirates ordered 42 Boeing 777
Boeing 777
The Boeing 777 is a long-range, wide-body twin-engine jet airliner manufactured by Boeing Commercial Airplanes. The world's largest twinjet and commonly referred to as the "Triple Seven", the aircraft can carry between 301 and 368 passengers in a three-class configuration and has a range from...

s, to help with its expansion. This order came one day after Airbus announced that the A380-800 superjumbo would be delayed by another six months.
A third delay was announced on 3 October 2006, pushing the initial delivery of the first A380-800 to October 2007.
The announcement was met with anger by EK's chief executive officer
Chief executive officer
A chief executive officer or chief executive is one of the highest-ranking corporate officers or administrators in charge of total management...

, Tim Clark, who threatened to cancel their Airbus order as it was affecting the airline's expansion plan, saying:

{{cquote |It's very serious. This will do us serious damage. Compensation is not our target, what we really seek is to give a chance for Airbus to deliver what they promised so that we can assess, because we need that aircraft}}

In total as of April 2008, Airbus
Airbus
Airbus SAS is an aircraft manufacturing subsidiary of EADS, a European aerospace company. Based in Toulouse, France, and with significant activity across Europe, the company produces around half of the world's jet airliners.Airbus began as a consortium of aerospace manufacturers...

 paid as much as $110 million during 2007 in compensation for the late delivery of the A380-800 to Emirates for the delays.

On 1 August 2008 Emirates flew its first A380-800 flight, with 489 passengers, from Dubai to New York City's John F. Kennedy International Airport
John F. Kennedy International Airport
John F. Kennedy International Airport is an international airport located in Queens County, New York in southeastern New York City about 12 miles from Lower Manhattan...

.

The airline now uses their Airbus A380-800 on flights to Bangkok
Bangkok
Bangkok is the capital, largest urban area and primary city of Thailand. Known in Thai as Krung Thep Mahanakhon , or กรุงเทพฯ Krung Thep for short, it was a small trading post at the mouth of the Chao Phraya River during the Ayutthaya Kingdom. It came to the forefront of Siam when it was given the...

, Sydney
Sydney
Sydney is the largest city in Australia, and the state capital of New South Wales. Sydney has a metropolitan area population of approximately 4.34 million and an area of approximately 12,000 square kilometres. Its inhabitants are called Sydneysiders, and Sydney is often called "the Harbour City"...

, Toronto
Toronto
Toronto is the most populous city in Canada and the provincial capital of Ontario. It is located in Southern Ontario on the northwestern shore of Lake Ontario. With over 2.5 million residents, it is the fifth most populous municipality in North America...

, Auckland
Auckland
The Auckland metropolitan area , in the North Island of New Zealand, is the largest and most populous urban area in the country with a population approaching 1.4 million residents, percent of the country's population. Demographic trends indicate that it will continue to grow faster than the rest...

, and London Heathrow.
Flights to Singapore
Singapore
Singapore , officially the Republic of Singapore, is an island city-state located at the southern tip of the Malay Peninsula, lying north of the equator, south of the Malaysian state of Johor and north of Indonesia's Riau Islands. At , Singapore is a microstate and the smallest nation in Southeast...

, Seoul
Seoul
Seoul , officially the Seoul Special City, is the capital and largest city of South Korea. With a population of over 10 million, it is one of the world's largest cities. The Seoul National Capital Area, which includes the major port city of Incheon and most of Gyeonggi-do, has 24.5 million...

, are set to begin in December and Paris
Paris
Paris is the capital of France and the country's most populous city. It is situated on the river Seine, in northern France, at the heart of the Île-de-France region...

 in February 2010.

In February 2009, Emirates raised many issues concerning its A380 superjumbos. Emirates gave a 46-page presentation in Toulouse, informing Airbus officials about heat-damaged power cables, defective engines and numerous malfunctions reportedly to be mainly caused by the two showers built in the aircraft.


Terminal 3


{{Main|Dubai International Airport#Terminal 3}}
{{externalvideo|video1=A promotional video used by Emirates on Terminal 3}}
Dubai International Airport
Dubai International Airport
Dubai International Airport is an international airport serving Dubai, the largest city of the United Arab Emirates. It is a major aviation hub in the Middle East, and is the main airport of Dubai. It is situated in the Al Garhoud district, southeast of Dubai...

's Terminal 3 was built exclusively for the use of Emirates at a cost of $4.5 billion and officially opened 14 October 2008. Terminal 3 is the largest building in the world by floor space, with over {{convert|1500000|m2|acre|abbr=on}} of space. The Terminal has annual capacity of 27 million passengers, and with the expansion of Concourse 3, will have an annual capacity of 43 million passengers by 2011, once concourse 3 is complete.
The new concourse 3 will be exclusively for the A380- 800.

Corporate management


The airline is a subsidiary
Subsidiary
A subsidiary, in business matters, is an entity that is controlled by a separate entity. The controlled entity is called a company, corporation, or limited liability company and in some cases can be a government or state-owned enterprise, and the controlling entity is called its parent...

 of The Emirates Group
The Emirates Group
The Emirates Group is a public international travel and tourism conglomerate holding company headquartered in Dubai, United Arab Emirates. The Emirates Group comprises Dnata, an aviation services company providing ground handling services at 17 airports and Emirates Airline, the largest airline in...

, which is a subsidiary of the Dubai government investment company, Investment Corporation of Dubai.
The airline has recorded a profit every year, except the second, and growth has never fallen below 20% a year. In its first 11 years, it doubled in size every 3.5 years, and has every four years since.

In 2008 Emirates payed dividends worth US$776 million to the Government of Dubai.
The government has received Dhs3.1 billion from Emirates since dividends started being paid in 1999 for having provided an initial start-up capital of US$10 million and an additional investment
Investment
Investment or investing is a term with several closely-related meanings in business management, finance and economics, related to saving or deferring consumption. Investing is the active redirection of resources: from being consumed today, to creating benefits in the future; the use of assets to...

 of about US$80 million at the time of the airline's inception, the Dubai government is the sole owner of the company. However, it does not put any new money into it, nor does it interfere with running the airline.

Structure and employment


Emirates has diversified into related industries and sectors, including airport services, engineering
Engineering
Engineering is the discipline, art and profession of acquiring and applying technical, scientific and mathematical knowledge to design and implement materials, structures, machines, devices, systems, and processes that safely realize a desired objective or inventions.The American Engineers' Council...

, hospitality services, catering
Catering
Catering is the business of providing foodservice at a remote site.-Mobile catering:A mobile caterer serves food directly from a vehicle or cart that is designed for the purpose. Mobile catering is common at outdoor events , workplaces, and downtown business districts.-Event catering:Event ranges...

, and tour operator
Tour operator
A tour operator typically combines tour and travel components to create a holiday. The most common example of a tour operator's product would be a flight on a charter airline plus a transfer from the airport to a hotel and the services of a local representative, all for one price. Niche tour...

 operations. Emirates has 4 subsidiaries and its parent company has more than 50.

Emirates employed a total of 28,037 staff at the end of the fiscal year on 31 March 2009. Its parent company, The Emirates Group
The Emirates Group
The Emirates Group is a public international travel and tourism conglomerate holding company headquartered in Dubai, United Arab Emirates. The Emirates Group comprises Dnata, an aviation services company providing ground handling services at 17 airports and Emirates Airline, the largest airline in...

, employed a total of 48,246 employees of which 10,324 were cabin crew, 2,141 were flight deck crew, 1,849 were in engineering, and 9,379 were listed as other.


Subsidiaries


{{main|Emirates subsidiaries}}
Emirates has diversified in to related industries and sectors, including aircraft ground handling, aviation engineering, air catering, and tour operator operations. Emirates has over 6 subsidiaries, whilst its parent company has over 50.

Financial and operational performance


In the financial year 2008-09 reached passenger numbers reached 22.7 million, representing an increase of 7.1% over the previous year. Cargo carried in 2008-09 improved by 9.8% to 1,408,300 tonnes (2007-08: 1,282,134 tonnes).

The airline's profits however were down 72% for the 2008/09 fiscal year. Its profit of 1.49bn dirhams ($406m; £255m) for the year to March 31 compared with a 5.3bn dirham profit for the previous year.

The airline was the seventh-largest airline
Airline
An airline provides air transport services for passengers or freight, generally with a recognized operating certificate or license. Airlines lease or own their aircraft with which to supply these services and may form partnerships or alliances with other airlines for mutual benefit.Airlines vary...

 in the world in terms of international passengers carried, and fourth-largest in the world in terms of scheduled international passenger-kilometres flown. It is also the seventh-largest in terms of scheduled freight tonne-kilometres flown (sixth in scheduled international freight tonne-kilometres flown).

Branding


{{externalvideo|video1=A promotional video launched in 2008, to promote the airline's new First Class Airbus A380-800 product}}

From 2004, the airline changed its slogan to Fly Emirates. Keep Discovering In 2008, Emirates launched a slogan mainly revolving around their route network of 91 destinations in 55 countries across six continents - Fly Emirates. Keep Discovering and Fly Emirates. To over Six Continents.
  • The Finest in the Sky
  • Be Good to yourself. Fly Emirates
  • When was the last time you did something for the first time.
  • Fly Emirates. Keep Discovering


Emirates introduced a new design in August 2008 for its 16,000 uniformed staff, designed by Simon Jersey plc. The offboard uniform includes the Emirates hat, red kick-pleats in the skirts, more fitted blouses and the return of red leather shoes and handbags. For the onboard uniform, male and female cabin crew wear service waistcoats in place of the previously worn service jackets and tabards. The male flight attendants wear a chocolate brown suit, featuring pinstripes, with a cream shirt and a caramel, honey and red tie. Both male and female Pursers wear this chocolate brown color, but with no red featured.
Since its formation in 1985, though to a limited extent until all aircraft were repainted, Emirates aeroplanes carried a section of the United Arab Emirates
United Arab Emirates
The United Arab Emirates is a federation of seven emirates situated in the southeast of the Arabian Peninsula in Southwest Asia on the Persian Gulf, bordering Oman and Saudi Arabia. The UAE consists of seven states, termed emirates, which are Abu Dhabi, Dubai, Sharjah, Ajman, Umm al-Quwain, Ras...

 flag on the tail fins, a calligraphy
Calligraphy
Calligraphy is a type of visual art. It is often called the art of writing . A contemporary definition of calligraphic practice is "the art of giving form to signs in an expressive, harmonious and skillful manner"...

 of the logo in Arabic on the engines and the "Emirates" logo on the fuselage both in Arabic and English
English language
English is a West Germanic language that developed in England during the Anglo-Saxon era. As a result of the military, economic, scientific, political, and cultural influence of the British Empire during the 18th, 19th, and early 20th centuries, and of the United States since the mid 20th century,...

. The colour scheme used since 1985 was changed in November 1999 to the one still in use today. This change saw the modification of logotype, the enlargement and move of the English logo (the Arabic remaining smaller) towards the front of the aircraft and a different, flowing flag on the tailfin.
Some newer aircraft such as the Airbus A380-800, have the Emirates logo painted on the belly of the aircraft. Emirates aircraft also have the Fifa World Cup
FIFA World Cup
The FIFA World Cup, occasionally called the Football World Cup, but usually referred to simply as the World Cup, is an international football competition contested by the men's national teams of the members of Fédération Internationale de Football Association , the sport's global governing body...

 logo on them, as Emirates is the official airline sponsor.

Destinations


{{Main|Emirates destinations}}
Emirates operates 1,883 flights every week across its network of 91 destinations in 55 countries on six continents from its hub in Dubai
Dubai
Dubai is one of the seven emirates and the most populous state of the United Arab Emirates . It is located along the southern coast of the Persian Gulf on the Arabian Peninsula. The Dubai Municipality is sometimes called Dubai state to distinguish it from the emirate...

. Several new destinations are added each year.

Codeshare agreements


Emirates has code-sharing partnerships with 14 airlines as of 29 July 2009:
Emirates is in codeshare with V Australia
V Australia
Virgin Blue International Airlines Pty Ltd, trading as V Australia, is a long haul international airline owned by Virgin Blue Holdings Limited...

On Trans Tasman Route(Starting 25 October)
In March 2008 Emirates ceased its codeshare agreement with SriLankan Airlines.

Fleet


{{Main|Emirates Fleet}}


Emirates operates an exclusively wide-bodied aircraft fleet making up from 3 aircraft families: the Airbus A330
Airbus A330
The Airbus A330 is a large-capacity, wide-body, twin-engine, medium-to-long-range commercial passenger airliner. Built at Toulouse in France by Airbus, over 600 units have been delivered....

 / A340
Airbus A340
The Airbus A340 is a long-range four-engined wide-body commercial passenger airliner manufactured by Airbus, a subsidiary of EADS. It seats between 261 and 380 passengers, and has a range between 6,700 and 9,000 NM . It is similar in design to the twin-engined A330...

, Airbus A380
Airbus A380
The Airbus A380 is a double-deck, wide-body, four-engine airliner manufactured by the European corporation Airbus, a subsidiary of EADS. The largest passenger airliner in the world, the A380 made its maiden flight on 27 April 2005 from Toulouse, France, and made its first commercial flight on 25...

 and the Boeing 777
Boeing 777
The Boeing 777 is a long-range, wide-body twin-engine jet airliner manufactured by Boeing Commercial Airplanes. The world's largest twinjet and commonly referred to as the "Triple Seven", the aircraft can carry between 301 and 368 passengers in a three-class configuration and has a range from...

.
In keeping with its policy of maintaining a young fleet, which stands at an average of 5.7 years in April 2008, it renews its fleet frequently. It operates the youngest fleet of any major airline as of May 2009. On 30 July 2009, Emirates received its 45th Boeing 777-300ER making it the world's largest operator of Boeing 777s.

In July 2008, Emirates received its first Airbus A380-800 and in August 2008, it became the second airline to fly the Airbus A380-800, after Singapore Airlines
Singapore Airlines
Singapore Airlines Limited is the state-owned national airline of Singapore. Singapore Airlines operates a hub at Singapore Changi Airport and has a strong presence in the Southeast Asia, East Asia, South Asia, and "Kangaroo Route" markets...

.
Emirates Aircraft utilisation remains one of the highest in the industry at 13.7 hours per day.

Speaking at the recent IATA 2009 annual general meeting in Kuala Lumpur
Kuala Lumpur
Kuala Lumpur , is the capital and largest city of Malaysia. The city proper, making up an area of , has an estimated population of 1.6 million in 2006. Greater Kuala Lumpur, also known as the Klang Valley, is an urban agglomeration of 7.2 million...

, Tim Clark, Emirates's CEO, said that they would be operating around 163 aircraft in three years, and that they have to consider the 58 aircraft that are to be retired within the coming years, including the A330-200, A340-300 and 777-200/-300 Classics.

Passenger


The Emirates passenger aircraft fleet consists of the following widebody aircraft as of August 2009:
Emirates Fleet
Aircraft Total Orders Options
Option (aircraft purchasing)
An option, when purchasing aircraft, allows an airline to purchase additional aircraft in the future at an agreed price and date.When placing orders for new aircraft, airlines commonly obtain options from the aircraft manufacturer, for example Airbus or Boeing...

Passengers
(First/Business/Economy)
Routes
Airbus A330-200 29 237 (12/42/183)
278 (0/27/251)
Africa, Asia, Europe, Middle East
Airbus A340-300 8 267 (12/42/213) Africa, Europe, Middle East
Airbus A340-500 10 258 (12/42/204) Asia, Europe, Oceania
Airbus A350-900 50 50 TBD TBD
Airbus A350-1000 20 TBD TBD
Airbus A380-800 5 53 489 (14/76/399) Asia, Europe, Oceania, North America
Boeing 777-200 3 290 (12/42/236)
346 (0/42/304)
Europe, Asia, Middle East
Boeing 777-200ER 6 290 (12/42/236) Asia, Africa, Europe, Oceania
Boeing 777-200LR 10 266 (8/42/216) Asia, North America, Oceania, South America
Boeing 777-300 12 380 (18/42/320)
434 (0/49/385)
Asia, Africa, Europe, Middle East, Oceania
Boeing 777-300ER 46 27 354 (8/42/304)
358 (12/42/304)
364 (12/42/310)
427 (0/42/385)
442 (0/42/400)
Asia, Africa, Europe, Middle East, North America, Oceania,
Total 129 150 Emirates ordered 30 A330-300 and 30 A350XWBs which were just a Letter of Intent and NOT firm orders according to the Airbus Orders and Deliveries Press Release dated May 2009. 50


Former fleet

Aircraft
Airbus A300B4-203
Airbus A300
The Airbus A300 is a short- to medium-range widebody aircraft. Launched in 1972 as the world's first twin-engined widebody, it was the first product of the Airbus consortium of European aerospace companies, wholly owned today by EADS. The A300 ceased production in July 2007, along with the smaller...

Airbus A300B4-605R
Airbus A300
The Airbus A300 is a short- to medium-range widebody aircraft. Launched in 1972 as the world's first twin-engined widebody, it was the first product of the Airbus consortium of European aerospace companies, wholly owned today by EADS. The A300 ceased production in July 2007, along with the smaller...

Airbus A310-304
Airbus A310
The Airbus A310 is a medium to long-range widebody airliner. Launched in 1978, it was the second aircraft created by the Airbus consortium of European aerospace companies, which is now fully owned by EADS. The A310 is a shortened derivative of the A300, the first twin-engined widebody airliner...

Airbus A310-308
Airbus A310
The Airbus A310 is a medium to long-range widebody airliner. Launched in 1978, it was the second aircraft created by the Airbus consortium of European aerospace companies, which is now fully owned by EADS. The A310 is a shortened derivative of the A300, the first twin-engined widebody airliner...

Airbus A310-308F
Airbus A310
The Airbus A310 is a medium to long-range widebody airliner. Launched in 1978, it was the second aircraft created by the Airbus consortium of European aerospace companies, which is now fully owned by EADS. The A310 is a shortened derivative of the A300, the first twin-engined widebody airliner...

Boeing 727-200/Adv
Boeing 737-340

Cargo



{{Main|Emirates SkyCargo}}
Emirates Cargo is the air freight division of Emirates. It began operations in October 1985, the same year Emirates was formed. Since then it has been the main cargo division of Emirates, and the anchor cargo airline at Dubai International Airport
Dubai International Airport
Dubai International Airport is an international airport serving Dubai, the largest city of the United Arab Emirates. It is a major aviation hub in the Middle East, and is the main airport of Dubai. It is situated in the Al Garhoud district, southeast of Dubai...

.

Environmental record


The airline claims to have lower emissions than other airlines due to its fleet which has an average fuel burn of less than four litres for every 100 passenger kilometres they fly.
The Cargo division of the airline also uses an efficient hub-based operation, using fewer flights needed to transport the same number of people.

Fleet efficiency


{{externalvideo|video1=Emirates Environmental Corporate Video}}
  • Emirates has stated that their versions of A380-800 will offer fuel economy of 3.1 litres per 100 passenger km. Emirates A380-800s also feature the Engine Alliance GP7200
    Engine Alliance GP7200
    The Engine Alliance GP7000 is a turbofan jet engine that is currently in service on the Airbus A380.-Design and development:Originally intended to power Boeing Commercial Airplanes' cancelled 747X, the engine has since been pushed for Airbus' A380-800 superjumbo...

     engines, which save 500,000 litres of fuel per aircraft per year.
  • The company uses a program called "Flextracks". The technology is used to plan and optimize routes efficiency and load factor.
  • Emirates has invested in a program called "tailored arrivals". This allows air traffic control to uplink to aircraft on route. It first determines the speed and flight profile from the air onto the runway, this allows the crew to accept and fly a continuous descent profile, saving fuel and emissions.
  • Emissions are lowered by using aircraft like the Boeing 777-300ER, which uses one engine to taxi the aircraft to its airbridge.

Cabin


First Class

First class passengers have a full suite, complete with closing doors to ensure privacy, a mini-bar
Mini-bar
A mini-bar is a small, private snack and beverage bar often found in upscale Western-style hotel rooms.Typically, a mini-bar comes in the form of a counter and small refrigerator stocked with a precise inventory...

, a coat rack and storage. They also feature the ICE system on a {{convert|23|in|cm|abbr=on}} LCD screen
Liquid crystal display
A liquid crystal display is a thin, flat panel used for electronically displaying information such as text, images, and moving pictures...

. The seat converts into a {{convert|2|m|abbr=on}} fully flat bed. Private suites are being introduced on the latest B777-300ERs and B777-200LRs and are already installed on all ten of Emirates Airbus A340-500 aircraft, and on all of the Airbus A380-800 aircraft. The suites are available on the Perth
Perth, Western Australia
Perth is the capital and largest city of the Australian state of Western Australia. With a population of 1,650,000 , Perth ranks fourth amongst the nation's cities, with a growth rate consistently above the national average....

, Brisbane
Brisbane
Brisbane is the state capital of the Australian state of Queensland and is the largest city in that state. With an estimated population of approximately 2 million, it is also the third most populous city in Australia....

, Sydney, Melbourne
Melbourne
Melbourne is the capital city and most populous city of the State of Victoria, and the second most populous city in Australia. The Melbourne city centre is the anchor of the larger geographical area and statistical division known as the Greater Melbourne metropolitan area – of which Melbourne is...

, Auckland, Christchurch
Christchurch
Christchurch is the largest city in the South Island of New Zealand, and the country's second-largest urban area. It is one third the way down the South Island's east coast, just north of Banks Peninsula which itself, since 2006, lies within the formal limits of Christchurch.The city was named by...

, Johannesburg
Johannesburg
Johannesburg also known as Jozi or Jo'burg, is the largest city in South Africa. Johannesburg is the provincial capital of Gauteng, the wealthiest province in South Africa, having the largest economy of any metropolitan region in Sub-Saharan Africa...

, New York City
New York City
New York is the most populous city in the United States, and the center of the New York metropolitan area, which is among the most populous urban areas in the world. A leading global city, New York exerts a powerful influence over worldwide commerce, finance, culture, fashion and entertainment...

, London Heathrow, Zürich
Zürich
Zürich or Zurich is the largest city in Switzerland and the capital of the canton of Zürich. The city is Switzerland's main commercial and cultural centre and sometimes called the Cultural Capital of Switzerland, the political capital of Switzerland being Berne...

, Osaka
Osaka
is a city in Japan, located at the mouth of the Yodo River on Osaka Bay, in the Kansai region of the main island of Honshū.Osaka is a City in Japan and also is designated city under the Local Autonomy Law and the capital city of Osaka Prefecture...

, Mumbai
Mumbai
Mumbai, formerly Bombay, is the capital of the Indian state of Maharashtra. The city proper is the most-populous in the world, with approximately 14 million inhabitants. Along with the neighbouring suburbs of Navi Mumbai and Thane, it forms the world's 4th largest urban agglomeration, with around...

, Houston, Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the municipality of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123.445 inhabitants...

, San Francisco, Toronto
Toronto
Toronto is the most populous city in Canada and the provincial capital of Ontario. It is located in Southern Ontario on the northwestern shore of Lake Ontario. With over 2.5 million residents, it is the fifth most populous municipality in North America...

 and São Paulo
São Paulo
São Paulo is the largest city in Brazil and the world's 7th largest metropolitan area. The city is the capital of the state of São Paulo, the most populous Brazilian state. It is also the richest city in Brazil. The name of the city honors Saint Paul. São Paulo exerts strong regional influence in...

 routes.

The older Boeing 777-300ERs, Boeing 777-200s and selected Boeing 777-300s feature flat beds with integrated passenger seat control, along with the ICE system and a {{convert|19|in|cm|abbr=on}} screen. First class seats may also include a personal minibar.
On its newly delivered A380-800, first class features private suites, two shower-equipped lavatories and spa, and access to the first/business class bar area and lounge. Premium class seating is located on the entire upper deck of A380-800 aircraft.

In 2009, Emirates was voted the second best First Class by Skytrax
Skytrax
Skytrax is a United Kingdom-based consultancy, the public face of Inflight Research Services. It conducts research for commercial airlines. It carries out international-traveller surveys to find the best cabin staff, airport, airline, airline lounge, in-flight entertainment, on-board catering, and...

. Skytrax had said that the Emirates A380-800 product greatly helped influence its position.

Business Class
Business class on Boeing 777-200LRs, and selected Boeing 777-300/ERs feature seats
Airline seat
Airline seats are chairs on an airliner in which passengers are accommodated for the duration of the journey. Such seats are usually arranged in rows running across the airplane's fuselage...

 with a {{convert|60|in|cm|abbr=on}} pitch that recline to {{convert|79|in|cm|abbr=on}}-long, angled lie-flat beds. Amenities include massage function, privacy partition, winged headrest with six-way movement, two individual reading lights and an overhead light per seat, in-seat power supply, USB Ports and an RCA socket for laptop connection, over 600 channels of entertainment on ICE, shown on a {{convert|17|in|cm|abbr=on}} wide TV screen.
The A340-500s have deeply reclining sleeper seats which have a {{convert|60|in|cm|abbr=on}} pitch and are {{convert|18|in|cm|abbr=on}} wide. All A340-500 aircraft feature the ICE system in all three classes.
The Boeing 777-200s and non-retrofitted Boeing 777-300/ERs have deeply reclining seats which are almost lie-flat. They have a {{convert|58|in|cm|abbr=on}} pitch and are {{convert|20.5|in|cm|abbr=on}} wide. The Boeing 777-200s also feature the ICE system.
On Airbus A330 aircraft and A340-300s, the seats are standard business class recliners and feature a leg rest and seat back screens. These business class seats are smaller than other business class seats in the Emirates fleet as these aircraft are used predominantly on short-medium haul routes.
On Airbus A380-800 aircraft, the seats recline to form a fully flat bed and are equipped with personal mini-bars. Business class passengers also have access to an on-board bar at the rear of the aircraft. Business class passengers have the ability to customize and save seat and in-flight entertainment settings to a memory key for re-use on future flights.

Economy class
Emirates Economy Class offers a 32-34 inch seat pitch (81-86 cm) and standard seat width (except on the Boeing 777 fleet). The seat features adjustable headrests, a 600-1000 channel ICE In-Flight-Entertainment and in-seat laptop power-outlets on newer aircraft and laptop recharging facilities in galleys in older aircraft. There is additional recline on A380 Economy Class seats.
Emirates is unusual in that it operates a ten-abreast, 3-4-3, seating configuration on its 777 fleet (rather than the customary 3-3-3 configuration). Other airlines with this layout include Air France
Air France
Air France is a French airline headquartered in Tremblay-en-France, France , and is one of the world's largest airlines. It is a subsidiary of the Air France-KLM Group and a founding member of the SkyTeam global airline alliance...

-KLM (on selected 777-300ER aircraft), China Southern Airlines
China Southern Airlines
China Southern Airlines is an airline headquartered in Baiyun District, Guangzhou, Guangdong, People's Republic of China. China Southern operates domestic, regional and international services. In 2008, China Southern was the world's 5th largest airline by passenger carried, Asia's largest airline...

 and two Japanese airlines in domestic services (All Nippon Airways
All Nippon Airways
{{Refimprove|date=June 2007}}{{Refimprove|date=June 2007}}{{Refimprove|date=June 2007}}{{Refimprove|date=June 2007}}{{Refimprove|date=June 2007}}{{Refimprove|date=June 2007}}
Emirates (Arabic
Arabic language
Arabic is a Central Semitic language, thus related to and classified alongside other Semitic languages such as Hebrew and the Neo-Aramaic languages. In terms of speakers, the Arabic macrolanguage is the largest member of the Semitic language family. It is spoken by more than 280 million people as...

: طيران الإمارات Ṭayarān al-Imārāt) (also known as Fly Emirates) is a major airline
Major carrier
Major carrier or major airline carrier is a designation given by the United States Department of Transportation to U.S.-based airlines that post more than $1 billion in revenue during a fiscal year.As of 2008, the major carriers are the following:...

 in the Middle East
Middle East
The Middle East is a region that spans southwestern Asia, southeastern Europe, and northeastern Africa. It has no clear boundaries, often used as a synonym to Near East, in opposition to Far East...

, and a subsidiary of The Emirates Group
The Emirates Group
The Emirates Group is a public international travel and tourism conglomerate holding company headquartered in Dubai, United Arab Emirates. The Emirates Group comprises Dnata, an aviation services company providing ground handling services at 17 airports and Emirates Airline, the largest airline in...

. It is the national airline of Dubai
Dubai
Dubai is one of the seven emirates and the most populous state of the United Arab Emirates . It is located along the southern coast of the Persian Gulf on the Arabian Peninsula. The Dubai Municipality is sometimes called Dubai state to distinguish it from the emirate...

, United Arab Emirates
United Arab Emirates
The United Arab Emirates is a federation of seven emirates situated in the southeast of the Arabian Peninsula in Southwest Asia on the Persian Gulf, bordering Oman and Saudi Arabia. The UAE consists of seven states, termed emirates, which are Abu Dhabi, Dubai, Sharjah, Ajman, Umm al-Quwain, Ras...

 and operates over 1,990 passenger flights per week, from its hub at Dubai International Airport
Dubai International Airport
Dubai International Airport is an international airport serving Dubai, the largest city of the United Arab Emirates. It is a major aviation hub in the Middle East, and is the main airport of Dubai. It is situated in the Al Garhoud district, southeast of Dubai...

, to 91 destinations
Emirates destinations
Emirates flies to 91 destinations in 55 countries on six continents from its primary hub in Dubai. It has a particularly strong presence in the Southeast Asian region, which together, connects Dubai with more international destinations in the region than any other Middle Eastern airline...

 in 55 countries across 6 continents. The company also operates four of the world's longest non-stop commercial flights
Non-stop flight
A non-stop flight, especially in the aviation industry, refers to any flight by an aircraft which does not involve any intermediate stops. A "direct flight" is not the same as a "non-stop flight"...

 from Dubai to Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the municipality of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123.445 inhabitants...

, São Paulo
São Paulo
São Paulo is the largest city in Brazil and the world's 7th largest metropolitan area. The city is the capital of the state of São Paulo, the most populous Brazilian state. It is also the richest city in Brazil. The name of the city honors Saint Paul. São Paulo exerts strong regional influence in...

, Houston, and San Francisco, all on the Boeing 777-200LR. Emirates is a subsidiary of The Emirates Group
The Emirates Group
The Emirates Group is a public international travel and tourism conglomerate holding company headquartered in Dubai, United Arab Emirates. The Emirates Group comprises Dnata, an aviation services company providing ground handling services at 17 airports and Emirates Airline, the largest airline in...

, which has over 40,000 employees, and is wholly-owned by the Government of Dubai
Politics of the United Arab Emirates
Politics of the United Arab Emirates takes place in a framework of a federal, presidential, elected monarchy. The UAE is a federation of seven absolute monarchies: the Emirates of Abu Dhabi, Ajman, Fujairah, Sharjah, Dubai, Ras al-Khaimah and Umm al-Qaiwain...

 directly under the Investment Corporation of Dubai. Cargo activities are undertaken by the Emirates Group's Emirates SkyCargo
Emirates SkyCargo
Emirates SkyCargo is a cargo airline based in Dubai, United Arab Emirates and operates from its hub at Dubai International Airport. It is the air freight division of Emirates which started operations in October 1985, the same year Emirates was formed. Since then it has been the main cargo division...

 division.

During the mid-1980s, Gulf Air
Gulf Air
Gulf Air is the main flag carrier of the Kingdom of Bahrain. Headquartered in Muharraq, the airline operates scheduled services to 45 destinations in 28 countries across Africa, Asia and Europe. Its main base is Bahrain International Airport. The company's logo features a golden falcon...

 began to cut back its services to Dubai. As a result
Emirates was conceived in March 1985 with backing from Dubai's royal family
Al Maktoum
Al Maktoum is the family name of the ruling dynasty of the emirate of Dubai, United Arab Emirates. The Al Maktoum family is a branch of the Bani Yas tribe , a powerful bedouin clan from the interior...

, whose Dubai Royal Air Wing provided two of the airline's first aircraft. It was required to operate independent of government subsidies, apart from $10 million in start-up capital. The airline became headed by Ahmed bin Saeed Al Maktoum
Ahmed bin Saeed Al Maktoum
Sheikh Ahmed bin Saeed Al Maktoum is the President of the Department of Civil Aviation and Chief Executive and Chairman of The Emirates Group.- Background:...

, the airline's present chairman.
In the years following its founding, the airline expanded both its fleet and its destinations.
In October 2008, Emirates moved all operations at Dubai International Airport to Terminal 3, a new terminal exclusively dedicated to Emirates.

Emirates operates a mixed fleet of Airbus
Airbus
Airbus SAS is an aircraft manufacturing subsidiary of EADS, a European aerospace company. Based in Toulouse, France, and with significant activity across Europe, the company produces around half of the world's jet airliners.Airbus began as a consortium of aerospace manufacturers...

 and Boeing
Boeing
The Boeing Company is a major aerospace and defense corporation, founded by William E. Boeing in Seattle, Washington. Boeing has expanded over the years, merging with McDonnell Douglas in 1997. Its international headquarters has been in Chicago, Illinois, since 2001...

 wide-body aircraft and is one of only six airlines to operate an all wide-body aircraft
Wide-body aircraft
A wide-body aircraft is a large airliner with two passenger aisles, also known as a twin-aisle aircraft. The typical fuselage diameter is . In the typical widebody economy cabin, passengers are seated seven to ten abreast, allowing a total capacity of 200 to 600 passengers...

 fleet. The centrepiece of the airline's fleet is the Boeing 777
Boeing 777
The Boeing 777 is a long-range, wide-body twin-engine jet airliner manufactured by Boeing Commercial Airplanes. The world's largest twinjet and commonly referred to as the "Triple Seven", the aircraft can carry between 301 and 368 passengers in a three-class configuration and has a range from...

; with 77 aircraft, Emirates is the largest operator of the type in the world. Emirates also has orders for 58 Airbus A380s and became the second operator of the Airbus A380-800 when their first aircraft was delivered on 28 July 2008. Emirates has won numerous awards and is an industry bellwether
Bellwether
A bellwether is any entity in a given arena that serves to create or influence trends or to presage future happenings.The term is derived from the Middle English bellewether and refers to the practice of placing a bell around the neck of a castrated ram leading its flock of sheep.The movements of...

 for aircraft purchases, purchasing over 130 aircraft in 2007 alone.

The airline ranks amongst the top 10 carriers worldwide in terms of revenue
Revenue
In business, revenue or revenues is income that a company receives from its normal business activities, usually from the sale of goods and services to customers. Some companies also receive revenue from interest, dividends or royalties paid to them by other companies...

, passenger
Passenger
A passenger is a term broadly used to describe any person who travels in a vehicle, but bears little or no responsibility for the tasks required for that vehicle to arrive at its destination.There are two common contexts in which the term is used:...

 kilometres, and has become the largest airline in the Middle East
Middle East
The Middle East is a region that spans southwestern Asia, southeastern Europe, and northeastern Africa. It has no clear boundaries, often used as a synonym to Near East, in opposition to Far East...

 in terms of revenue
Revenue
In business, revenue or revenues is income that a company receives from its normal business activities, usually from the sale of goods and services to customers. Some companies also receive revenue from interest, dividends or royalties paid to them by other companies...

, fleet size, and passengers carried as of 2007. In 2009 the airline was the seventh-largest airline
Airline
An airline provides air transport services for passengers or freight, generally with a recognized operating certificate or license. Airlines lease or own their aircraft with which to supply these services and may form partnerships or alliances with other airlines for mutual benefit.Airlines vary...

 in the world in terms of international passengers carried, and fourth-largest in the world in terms of scheduled international passenger-kilometres flown.

Emirates has built up a strong brand name as a trendsetter in the aviation industry, particularly in terms of service excellence, coupled with consistent profitability.
In 2009, Emirates was voted the fifth best airline
Airline
An airline provides air transport services for passengers or freight, generally with a recognized operating certificate or license. Airlines lease or own their aircraft with which to supply these services and may form partnerships or alliances with other airlines for mutual benefit.Airlines vary...

 in the world by research consultancy firm Skytrax
Skytrax
Skytrax is a United Kingdom-based consultancy, the public face of Inflight Research Services. It conducts research for commercial airlines. It carries out international-traveller surveys to find the best cabin staff, airport, airline, airline lounge, in-flight entertainment, on-board catering, and...

.

Origins



During the mid-1980s, Gulf Air
Gulf Air
Gulf Air is the main flag carrier of the Kingdom of Bahrain. Headquartered in Muharraq, the airline operates scheduled services to 45 destinations in 28 countries across Africa, Asia and Europe. Its main base is Bahrain International Airport. The company's logo features a golden falcon...

 began to cut back its services to Dubai. As a result Emirates was conceived in March 1985 with backing from Dubai's royal family, whose Dubai Royal Air Wing provided two of the airline's first aircraft, used Boeing 727-200/Advs. It was required to operate independent of government subsidies, apart from $10 million in start-up capital. It also leased a new Boeing 737-300 from Pakistan International Airlines
Pakistan International Airlines
Pakistan International Airlines Corporation, more commonly known as PIA , is the flag carrier airline of Pakistan, headquartered in Karachi. It is the 31st largest airline in Asia, operating scheduled services to 23 domestic destinations and 36 international destinations in 25 countries across...

 which was returned back in 1987.

The first flight of the airline was, Dubai
Dubai
Dubai is one of the seven emirates and the most populous state of the United Arab Emirates . It is located along the southern coast of the Persian Gulf on the Arabian Peninsula. The Dubai Municipality is sometimes called Dubai state to distinguish it from the emirate...

-Karachi
Karachi
is the largest city, main seaport and the financial capital of Pakistan, and the capital of the province of Sindh. It is the 3rd largest city in the world by population and 20th largest city of the world, in terms of metropolitan population. It is Pakistan's premier centre of banking, industry, and...

 on 25 October 1985. The airline leased an Airbus 300B4-200
Airbus A300
The Airbus A300 is a short- to medium-range widebody aircraft. Launched in 1972 as the world's first twin-engined widebody, it was the first product of the Airbus consortium of European aerospace companies, wholly owned today by EADS. The A300 ceased production in July 2007, along with the smaller...

, from Pakistan International Airlines
Pakistan International Airlines
Pakistan International Airlines Corporation, more commonly known as PIA , is the flag carrier airline of Pakistan, headquartered in Karachi. It is the 31st largest airline in Asia, operating scheduled services to 23 domestic destinations and 36 international destinations in 25 countries across...

. Bombay and Delhi
Delhi
Delhi, known locally as Dilli , and also by the official name National Capital Territory of Delhi , is the largest metropolis by area and the second-largest metropolis by population in India...

 were the next destinations for the airline.

Emirates became profitable within its first nine months. During its first year, it carried about 260,000 passengers and 10,000 tons of freight. By 1986, the airline was adding new destinations such as Colombo
Colombo
Colombo is the largest city and commercial capital of Sri Lanka. It is located on the west coast of the island and adjacent to Sri Jayawardenepura Kotte, the capital city of Sri Lanka. Colombo is a busy and vibrant city with a mixture of modern life and colonial buildings and ruins and a city...

, Dhaka
Dhaka
Dhaka , is the capital of Bangladesh and the principal city of Dhaka District. Dhaka is a megacity and one of the major cities of South Asia...

, Amman
Amman
Amman , sometimes spelled Ammann , is the capital city of the Hashemite Kingdom of Jordan, a city of 2,525,000 inhabitants , and the administrative capital and commercial center of Jordan. It is also the largest city in Jordan. It is one of the oldest continuously inhabited cities in the world...

, and Cairo
Cairo
Cairo is the capital of Egypt and the largest city in the Arab World. Nicknamed "The City of a Thousand Minarets" for its preponderance of Islamic architecture, Cairo has long been a center of the region's political and cultural life...

 to its route network. Emirates launched daily nonstop service to London Gatwick
London Gatwick Airport
London Gatwick Airport is London's second largest international airport and second busiest in the United Kingdom after Heathrow. In 2008, it was the world's 28th-busiest airport in terms of passenger numbers and 9th busiest in terms of international passengers...

 on 6 July 1987 with two new Airbus A310
Airbus A310
The Airbus A310 is a medium to long-range widebody airliner. Launched in 1978, it was the second aircraft created by the Airbus consortium of European aerospace companies, which is now fully owned by EADS. The A310 is a shortened derivative of the A300, the first twin-engined widebody airliner...

s. It also started flights to Singapore
Singapore
Singapore , officially the Republic of Singapore, is an island city-state located at the southern tip of the Malay Peninsula, lying north of the equator, south of the Malaysian state of Johor and north of Indonesia's Riau Islands. At , Singapore is a microstate and the smallest nation in Southeast...

. The airline in 1987 added Frankfurt
Frankfurt
Frankfurt am Main , commonly known simply as Frankfurt, is the largest city in the German state of Hesse and the fifth-largest city in Germany, with a 2008 population of 670,000. The urban area had an estimated population of 2.26 million in 2001...

 via Istanbul
Istanbul
Istanbul is the largest city in Turkey and fifth largest city proper in the world with a population of 12.6 million. Istanbul is also a megacity, as well as the cultural and financial centre of Turkey. The city covers 39 districts of the Istanbul province...

, and Male
Male
Male refers to the sex of an organism, or part of an organism, which produces small mobile gametes, called spermatozoa. Each spermatozoon can fuse with a larger female gamete or ovum, in the process of fertilization...

 (Maldive Islands). Emirates lacked a regional network, as its main competitor Gulf Air
Gulf Air
Gulf Air is the main flag carrier of the Kingdom of Bahrain. Headquartered in Muharraq, the airline operates scheduled services to 45 destinations in 28 countries across Africa, Asia and Europe. Its main base is Bahrain International Airport. The company's logo features a golden falcon...

 also dominated traffic in the region.

This growth came as the region was experiencing a downturn, with the Gulf War
Gulf War
The Persian Gulf War , known also as the Gulf War, the First Gulf War,or often as the Second Gulf War and by Iraqi leader Saddam Hussein as The Mother of all Battles, or commonly as Desert Storm, for the military response...

 and the laying off of expatriate workers as factors. In its second year, competitors had accused Emirates of starting a price war
Price war
Price war is a term used in business to indicate a state of intense competitive rivalry accompanied by a multi-lateral series of price reduction. One competitor will lower its price, then others will lower their prices to match. If one of them reduces their price again, a new round of reductions...

, something the airline's competitors still accuse Emirates of doing. By the end of 1987, Emirates was serving 11 destinations.

Incorporation and growth


Emirates had become one of the world's fastest growing airlines by the early 1990s. Revenues increased by about $100 million each year, approaching $500 million in the year 1993. It carried 68,000 tons of cargo and 1.6 million passengers in the same year. The Gulf War
Gulf War
The Persian Gulf War , known also as the Gulf War, the First Gulf War,or often as the Second Gulf War and by Iraqi leader Saddam Hussein as The Mother of all Battles, or commonly as Desert Storm, for the military response...

 had helped Emirates by keeping other airlines out of the area. Emirates was the only airline to continue flying in the last ten days of the war.

A partnership agreement with US Airways
US Airways
US Airways, Inc., an operating unit of US Airways Group, is the fifth largest airline in the United States.A member of the Star Alliance, the airline has a fleet of 353 mainline jet aircraft and 319 regional jet and turbo-prop aircraft connecting 200 destinations in North America, Central America,...

 entered in the fall of 1993 allowed Emirates to offer services around the world. It previously had cooperation agreements with Cyprus Airways
Cyprus Airways
Cyprus Airways is the national airline of Cyprus, based in Nicosia. It operates scheduled services to over 30 destinations in Europe, the Middle East and the Gulf...

. By 1994, the airline was connecting 32 destinations with its 15 aircraft. At this time Emirates was the sixth largest airline in the Middle East
Middle East
The Middle East is a region that spans southwestern Asia, southeastern Europe, and northeastern Africa. It has no clear boundaries, often used as a synonym to Near East, in opposition to Far East...

.

Emirates took in revenues of $643.4 million in the year ending 30 March 1994. The airline had 4,000 employees and carried two million passengers a year between 34 destinations with a fleet of 18 Airbus
Airbus
Airbus SAS is an aircraft manufacturing subsidiary of EADS, a European aerospace company. Based in Toulouse, France, and with significant activity across Europe, the company produces around half of the world's jet airliners.Airbus began as a consortium of aerospace manufacturers...

 aircraft. Seven new Boeing 777
Boeing 777
The Boeing 777 is a long-range, wide-body twin-engine jet airliner manufactured by Boeing Commercial Airplanes. The world's largest twinjet and commonly referred to as the "Triple Seven", the aircraft can carry between 301 and 368 passengers in a three-class configuration and has a range from...

s worth over $1 billion were ordered in 1992 which began to arrive in the spring of 1996. One of the planes was used on a new service to Melbourne
Melbourne
Melbourne is the capital city and most populous city of the State of Victoria, and the second most populous city in Australia. The Melbourne city centre is the anchor of the larger geographical area and statistical division known as the Greater Melbourne metropolitan area – of which Melbourne is...

 via Singapore
Singapore
Singapore , officially the Republic of Singapore, is an island city-state located at the southern tip of the Malay Peninsula, lying north of the equator, south of the Malaysian state of Johor and north of Indonesia's Riau Islands. At , Singapore is a microstate and the smallest nation in Southeast...

. Emirates placed a large order with Airbus later the same year. In spite of the large capital expenditures, the Dubai government had laid out only $50 million since the airline's inception.

A total of 92 air carriers were flying to markets internationally and Emirates faced intense competition at its home base. It carried about three million passengers a year to Dubai International Airport
Dubai International Airport
Dubai International Airport is an international airport serving Dubai, the largest city of the United Arab Emirates. It is a major aviation hub in the Middle East, and is the main airport of Dubai. It is situated in the Al Garhoud district, southeast of Dubai...

 in the mid-1990s. Emirates continued to expand during the late 1990s. The growing cargo business accounted for 16 percent of the airline's total revenues.

In May 1998, Emirates paid the Sri Lankan government $70 million for a 40 percent stake in Air Lanka (later changed its name to SriLankan Airlines
SriLankan Airlines
SriLankan Airlines Limited is the flag carrier airline of Sri Lanka. It operates a fleet of 13 Airbus aircraft to destinations in Asia and Europe from its main base and hub at Colombo - Bandaranaike International Airport...

). Emirates received part management rights as the Sri Lankan flag carrier was heavily in debt and needed new capital to upgrade its outdated fleet. In January 2008, Emirates announced that it would pass the management of SriLankan Airlines to the Sri Lankan government
Politics of Sri Lanka
Politics of Sri Lanka takes place in a framework of a presidential representative democratic republic, whereby the President of Sri Lanka is both head of state and head of government, and of a multi-party system. Executive power is exercised by the government. Legislative power is vested in both...

 in April 2008 however there are no plans to remove or decrease the stake in the airline.

Modern history



Towards the end of the year 2000, Emirates was planning to start ultra-long-haul service to the East Coast and West Coast of the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 as well as nonstop flights to Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the continental mainland , the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans...

 and Argentina
Argentina
Argentina, officially the Argentine Republic , is the second largest country in South America, constituted as a federation of 23 provinces and an autonomous city, Buenos Aires. It is the eighth largest country in the world by land area and the largest among Spanish-speaking nations, though Mexico,...

. Traffic continued to grow at a rate of 20 percent in 1999-2000.

In 2005, Emirates began flying non-stop to New York City's John F. Kennedy International Airport
John F. Kennedy International Airport
John F. Kennedy International Airport is an international airport located in Queens County, New York in southeastern New York City about 12 miles from Lower Manhattan...

 using their new Airbus A340-500. These flights marked new non-stop air services between the United Arab Emirates
United Arab Emirates
The United Arab Emirates is a federation of seven emirates situated in the southeast of the Arabian Peninsula in Southwest Asia on the Persian Gulf, bordering Oman and Saudi Arabia. The UAE consists of seven states, termed emirates, which are Abu Dhabi, Dubai, Sharjah, Ajman, Umm al-Quwain, Ras...

 and the USA, after Delta Airlines's flights since 2001, terminated later and restarted again in 2007.

South Asia is an important region for the Emirates network. Pakistan
Pakistan
Pakistan , officially the Islamic Republic of Pakistan, is a country located at the crossroads of South Asia, the Middle East, and Central Asia...

 was the first country to receive flights from the airline and it still does to this day.
India
India
India, officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the south, the Arabian Sea on the west, and the Bay of Bengal...

 was the second country to receive flights from Emirates, and continues to expand an extensive network in India. Emirates is the largest airline operating internationally, in India, and operates over 185 flights a week across 10 cities.

Emirates has been steadily capturing the traffic from South Asia
South Asia
South Asia, also known as Southern Asia, is the southern region of the Asian continent, which comprises the sub-Himalayan countries and, for some authorities , also includes the adjoining countries on the west and the east...

 to North America
North America
North America is the northern continent of the Americas, situated in the Earth's northern hemisphere and in the western hemisphere. It is bordered on the north by the Arctic Ocean, on the east by the North Atlantic Ocean, on the southeast by the Caribbean Sea, and on the west by the North Pacific...

, allowing passengers to bypass the traditional hubs of London Heathrow, Frankfurt
Frankfurt
Frankfurt am Main , commonly known simply as Frankfurt, is the largest city in the German state of Hesse and the fifth-largest city in Germany, with a 2008 population of 670,000. The urban area had an estimated population of 2.26 million in 2001...

, and Paris-Charles de Gaulle Airport; the home bases of British Airways
British Airways
British Airways plc is the flag carrier airline of the United Kingdom. It is headquartered in Waterside near its main hub at London Heathrow Airport and is the largest airline in the UK based on fleet size, international flights and international destinations. Its second hub is London Gatwick...

, Lufthansa
Lufthansa
Deutsche Lufthansa AG is the largest airline in Europe in terms of overall passengers carried, and the flag carrier of Germany. The name of the company is derived from Luft , and Hansa .The airline is the world's fifth-largest airline in terms of overall passengers carried,...

, and Air France
Air France
Air France is a French airline headquartered in Tremblay-en-France, France , and is one of the world's largest airlines. It is a subsidiary of the Air France-KLM Group and a founding member of the SkyTeam global airline alliance...

, with a transit stop at Dubai International Airport
Dubai International Airport
Dubai International Airport is an international airport serving Dubai, the largest city of the United Arab Emirates. It is a major aviation hub in the Middle East, and is the main airport of Dubai. It is situated in the Al Garhoud district, southeast of Dubai...

 instead. Similarly, Emirates competes with British Airways
British Airways
British Airways plc is the flag carrier airline of the United Kingdom. It is headquartered in Waterside near its main hub at London Heathrow Airport and is the largest airline in the UK based on fleet size, international flights and international destinations. Its second hub is London Gatwick...

, Cathay Pacific
Cathay Pacific
Cathay Pacific Airways Limited is the flag carrier of Hong Kong, with its headquarters and main hub at Hong Kong International Airport. The airline also operates fifth freedom flights from Bangkok and Taipei, its major focus cities...

, Qantas
Qantas
Qantas Airways Limited is the national airline of Australia. The name was originally "QANTAS", an acronym for "Queensland and Northern Territory Aerial Services". Nicknamed "The Flying Kangaroo", the airline is based in Sydney, with its main hub at Sydney Airport. It is Australia's largest...

, Singapore Airlines
Singapore Airlines
Singapore Airlines Limited is the state-owned national airline of Singapore. Singapore Airlines operates a hub at Singapore Changi Airport and has a strong presence in the Southeast Asia, East Asia, South Asia, and "Kangaroo Route" markets...

, Thai Airways International
Thai Airways International
Thai Airways International Public Company Limited is the national air carrier of Thailand, operating out of Suvarnabhumi Airport, and is a founding member of the Star Alliance network. It is headquartered in Bangkok. Thai is a major shareholder which hold 39% shares of Nok Air - a low-cost...

, and other airlines on the lucrative London to Sydney Kangaroo Route
Kangaroo route
The Kangaroo Route traditionally refers to air routes flown by Qantas between the countries of Australia and the United Kingdom, via the Eastern Hemisphere...

.

Airbus A380



Emirates announced an order in April 2000 as the first launch customer for the Airbus A3XX (later named Airbus A380
Airbus A380
The Airbus A380 is a double-deck, wide-body, four-engine airliner manufactured by the European corporation Airbus, a subsidiary of EADS. The largest passenger airliner in the world, the A380 made its maiden flight on 27 April 2005 from Toulouse, France, and made its first commercial flight on 25...

), the largest civil aircraft ever built. The deal comprised five Airbus A380-800s and two Airbus A380-800F. The deal was confirmed on 4 November 2001 and Emirates announced orders for 15 more A380-800s at the same time. Two years later Emirates once again ordered 21 A380-800s. In April 2006, Emirates ordered two more A380-800s, however they cancelled their two orders for the freighter variant. In 2007, Emirates ordered 15 A380-800s, bringing their order to 58. Emirates justified its order saying that purchasing the 481- to 656-passenger super jumbo to was to maximize its use of scarce takeoff and landing slots at crowded airports like London Heathrow.

In November 2005, the first A380-800 in full Emirates livery was flown to Dubai, where it was displayed at Dubai Airshow
Dubai Airshow
The Dubai Airshow is a biennial show held in Dubai, UAE. It is organized by "Fairs & Exhibitions Ltd" since the year 1989; in cooperation with the Government of Dubai, the Department of Civil Aviation and Dubai International Airport in collaboration with the UAE Union Defense Forces.The Dubai...

 2005.
On 20 November 2005, Emirates ordered 42 Boeing 777
Boeing 777
The Boeing 777 is a long-range, wide-body twin-engine jet airliner manufactured by Boeing Commercial Airplanes. The world's largest twinjet and commonly referred to as the "Triple Seven", the aircraft can carry between 301 and 368 passengers in a three-class configuration and has a range from...

s, to help with its expansion. This order came one day after Airbus announced that the A380-800 superjumbo would be delayed by another six months.
A third delay was announced on 3 October 2006, pushing the initial delivery of the first A380-800 to October 2007.
The announcement was met with anger by EK's chief executive officer
Chief executive officer
A chief executive officer or chief executive is one of the highest-ranking corporate officers or administrators in charge of total management...

, Tim Clark, who threatened to cancel their Airbus order as it was affecting the airline's expansion plan, saying:

{{cquote |It's very serious. This will do us serious damage. Compensation is not our target, what we really seek is to give a chance for Airbus to deliver what they promised so that we can assess, because we need that aircraft}}

In total as of April 2008, Airbus
Airbus
Airbus SAS is an aircraft manufacturing subsidiary of EADS, a European aerospace company. Based in Toulouse, France, and with significant activity across Europe, the company produces around half of the world's jet airliners.Airbus began as a consortium of aerospace manufacturers...

 paid as much as $110 million during 2007 in compensation for the late delivery of the A380-800 to Emirates for the delays.

On 1 August 2008 Emirates flew its first A380-800 flight, with 489 passengers, from Dubai to New York City's John F. Kennedy International Airport
John F. Kennedy International Airport
John F. Kennedy International Airport is an international airport located in Queens County, New York in southeastern New York City about 12 miles from Lower Manhattan...

.

The airline now uses their Airbus A380-800 on flights to Bangkok
Bangkok
Bangkok is the capital, largest urban area and primary city of Thailand. Known in Thai as Krung Thep Mahanakhon , or กรุงเทพฯ Krung Thep for short, it was a small trading post at the mouth of the Chao Phraya River during the Ayutthaya Kingdom. It came to the forefront of Siam when it was given the...

, Sydney
Sydney
Sydney is the largest city in Australia, and the state capital of New South Wales. Sydney has a metropolitan area population of approximately 4.34 million and an area of approximately 12,000 square kilometres. Its inhabitants are called Sydneysiders, and Sydney is often called "the Harbour City"...

, Toronto
Toronto
Toronto is the most populous city in Canada and the provincial capital of Ontario. It is located in Southern Ontario on the northwestern shore of Lake Ontario. With over 2.5 million residents, it is the fifth most populous municipality in North America...

, Auckland
Auckland
The Auckland metropolitan area , in the North Island of New Zealand, is the largest and most populous urban area in the country with a population approaching 1.4 million residents, percent of the country's population. Demographic trends indicate that it will continue to grow faster than the rest...

, and London Heathrow.
Flights to Singapore
Singapore
Singapore , officially the Republic of Singapore, is an island city-state located at the southern tip of the Malay Peninsula, lying north of the equator, south of the Malaysian state of Johor and north of Indonesia's Riau Islands. At , Singapore is a microstate and the smallest nation in Southeast...

, Seoul
Seoul
Seoul , officially the Seoul Special City, is the capital and largest city of South Korea. With a population of over 10 million, it is one of the world's largest cities. The Seoul National Capital Area, which includes the major port city of Incheon and most of Gyeonggi-do, has 24.5 million...

, are set to begin in December and Paris
Paris
Paris is the capital of France and the country's most populous city. It is situated on the river Seine, in northern France, at the heart of the Île-de-France region...

 in February 2010.

In February 2009, Emirates raised many issues concerning its A380 superjumbos. Emirates gave a 46-page presentation in Toulouse, informing Airbus officials about heat-damaged power cables, defective engines and numerous malfunctions reportedly to be mainly caused by the two showers built in the aircraft.


Terminal 3


{{Main|Dubai International Airport#Terminal 3}}
{{externalvideo|video1=A promotional video used by Emirates on Terminal 3}}
Dubai International Airport
Dubai International Airport
Dubai International Airport is an international airport serving Dubai, the largest city of the United Arab Emirates. It is a major aviation hub in the Middle East, and is the main airport of Dubai. It is situated in the Al Garhoud district, southeast of Dubai...

's Terminal 3 was built exclusively for the use of Emirates at a cost of $4.5 billion and officially opened 14 October 2008. Terminal 3 is the largest building in the world by floor space, with over {{convert|1500000|m2|acre|abbr=on}} of space. The Terminal has annual capacity of 27 million passengers, and with the expansion of Concourse 3, will have an annual capacity of 43 million passengers by 2011, once concourse 3 is complete.
The new concourse 3 will be exclusively for the A380- 800.

Corporate management


The airline is a subsidiary
Subsidiary
A subsidiary, in business matters, is an entity that is controlled by a separate entity. The controlled entity is called a company, corporation, or limited liability company and in some cases can be a government or state-owned enterprise, and the controlling entity is called its parent...

 of The Emirates Group
The Emirates Group
The Emirates Group is a public international travel and tourism conglomerate holding company headquartered in Dubai, United Arab Emirates. The Emirates Group comprises Dnata, an aviation services company providing ground handling services at 17 airports and Emirates Airline, the largest airline in...

, which is a subsidiary of the Dubai government investment company, Investment Corporation of Dubai.
The airline has recorded a profit every year, except the second, and growth has never fallen below 20% a year. In its first 11 years, it doubled in size every 3.5 years, and has every four years since.

In 2008 Emirates payed dividends worth US$776 million to the Government of Dubai.
The government has received Dhs3.1 billion from Emirates since dividends started being paid in 1999 for having provided an initial start-up capital of US$10 million and an additional investment
Investment
Investment or investing is a term with several closely-related meanings in business management, finance and economics, related to saving or deferring consumption. Investing is the active redirection of resources: from being consumed today, to creating benefits in the future; the use of assets to...

 of about US$80 million at the time of the airline's inception, the Dubai government is the sole owner of the company. However, it does not put any new money into it, nor does it interfere with running the airline.

Structure and employment


Emirates has diversified into related industries and sectors, including airport services, engineering
Engineering
Engineering is the discipline, art and profession of acquiring and applying technical, scientific and mathematical knowledge to design and implement materials, structures, machines, devices, systems, and processes that safely realize a desired objective or inventions.The American Engineers' Council...

, hospitality services, catering
Catering
Catering is the business of providing foodservice at a remote site.-Mobile catering:A mobile caterer serves food directly from a vehicle or cart that is designed for the purpose. Mobile catering is common at outdoor events , workplaces, and downtown business districts.-Event catering:Event ranges...

, and tour operator
Tour operator
A tour operator typically combines tour and travel components to create a holiday. The most common example of a tour operator's product would be a flight on a charter airline plus a transfer from the airport to a hotel and the services of a local representative, all for one price. Niche tour...

 operations. Emirates has 4 subsidiaries and its parent company has more than 50.

Emirates employed a total of 28,037 staff at the end of the fiscal year on 31 March 2009. Its parent company, The Emirates Group
The Emirates Group
The Emirates Group is a public international travel and tourism conglomerate holding company headquartered in Dubai, United Arab Emirates. The Emirates Group comprises Dnata, an aviation services company providing ground handling services at 17 airports and Emirates Airline, the largest airline in...

, employed a total of 48,246 employees of which 10,324 were cabin crew, 2,141 were flight deck crew, 1,849 were in engineering, and 9,379 were listed as other.


Subsidiaries


{{main|Emirates subsidiaries}}
Emirates has diversified in to related industries and sectors, including aircraft ground handling, aviation engineering, air catering, and tour operator operations. Emirates has over 6 subsidiaries, whilst its parent company has over 50.

Financial and operational performance


In the financial year 2008-09 reached passenger numbers reached 22.7 million, representing an increase of 7.1% over the previous year. Cargo carried in 2008-09 improved by 9.8% to 1,408,300 tonnes (2007-08: 1,282,134 tonnes).

The airline's profits however were down 72% for the 2008/09 fiscal year. Its profit of 1.49bn dirhams ($406m; £255m) for the year to March 31 compared with a 5.3bn dirham profit for the previous year.

The airline was the seventh-largest airline
Airline
An airline provides air transport services for passengers or freight, generally with a recognized operating certificate or license. Airlines lease or own their aircraft with which to supply these services and may form partnerships or alliances with other airlines for mutual benefit.Airlines vary...

 in the world in terms of international passengers carried, and fourth-largest in the world in terms of scheduled international passenger-kilometres flown. It is also the seventh-largest in terms of scheduled freight tonne-kilometres flown (sixth in scheduled international freight tonne-kilometres flown).

Branding


{{externalvideo|video1=A promotional video launched in 2008, to promote the airline's new First Class Airbus A380-800 product}}

From 2004, the airline changed its slogan to Fly Emirates. Keep Discovering In 2008, Emirates launched a slogan mainly revolving around their route network of 91 destinations in 55 countries across six continents - Fly Emirates. Keep Discovering and Fly Emirates. To over Six Continents.
  • The Finest in the Sky
  • Be Good to yourself. Fly Emirates
  • When was the last time you did something for the first time.
  • Fly Emirates. Keep Discovering


Emirates introduced a new design in August 2008 for its 16,000 uniformed staff, designed by Simon Jersey plc. The offboard uniform includes the Emirates hat, red kick-pleats in the skirts, more fitted blouses and the return of red leather shoes and handbags. For the onboard uniform, male and female cabin crew wear service waistcoats in place of the previously worn service jackets and tabards. The male flight attendants wear a chocolate brown suit, featuring pinstripes, with a cream shirt and a caramel, honey and red tie. Both male and female Pursers wear this chocolate brown color, but with no red featured.
Since its formation in 1985, though to a limited extent until all aircraft were repainted, Emirates aeroplanes carried a section of the United Arab Emirates
United Arab Emirates
The United Arab Emirates is a federation of seven emirates situated in the southeast of the Arabian Peninsula in Southwest Asia on the Persian Gulf, bordering Oman and Saudi Arabia. The UAE consists of seven states, termed emirates, which are Abu Dhabi, Dubai, Sharjah, Ajman, Umm al-Quwain, Ras...

 flag on the tail fins, a calligraphy
Calligraphy
Calligraphy is a type of visual art. It is often called the art of writing . A contemporary definition of calligraphic practice is "the art of giving form to signs in an expressive, harmonious and skillful manner"...

 of the logo in Arabic on the engines and the "Emirates" logo on the fuselage both in Arabic and English
English language
English is a West Germanic language that developed in England during the Anglo-Saxon era. As a result of the military, economic, scientific, political, and cultural influence of the British Empire during the 18th, 19th, and early 20th centuries, and of the United States since the mid 20th century,...

. The colour scheme used since 1985 was changed in November 1999 to the one still in use today. This change saw the modification of logotype, the enlargement and move of the English logo (the Arabic remaining smaller) towards the front of the aircraft and a different, flowing flag on the tailfin.
Some newer aircraft such as the Airbus A380-800, have the Emirates logo painted on the belly of the aircraft. Emirates aircraft also have the Fifa World Cup
FIFA World Cup
The FIFA World Cup, occasionally called the Football World Cup, but usually referred to simply as the World Cup, is an international football competition contested by the men's national teams of the members of Fédération Internationale de Football Association , the sport's global governing body...

 logo on them, as Emirates is the official airline sponsor.

Destinations


{{Main|Emirates destinations}}
Emirates operates 1,883 flights every week across its network of 91 destinations in 55 countries on six continents from its hub in Dubai
Dubai
Dubai is one of the seven emirates and the most populous state of the United Arab Emirates . It is located along the southern coast of the Persian Gulf on the Arabian Peninsula. The Dubai Municipality is sometimes called Dubai state to distinguish it from the emirate...

. Several new destinations are added each year.

Codeshare agreements


Emirates has code-sharing partnerships with 14 airlines as of 29 July 2009:
Emirates is in codeshare with V Australia
V Australia
Virgin Blue International Airlines Pty Ltd, trading as V Australia, is a long haul international airline owned by Virgin Blue Holdings Limited...

On Trans Tasman Route(Starting 25 October)
In March 2008 Emirates ceased its codeshare agreement with SriLankan Airlines.

Fleet


{{Main|Emirates Fleet}}


Emirates operates an exclusively wide-bodied aircraft fleet making up from 3 aircraft families: the Airbus A330
Airbus A330
The Airbus A330 is a large-capacity, wide-body, twin-engine, medium-to-long-range commercial passenger airliner. Built at Toulouse in France by Airbus, over 600 units have been delivered....

 / A340
Airbus A340
The Airbus A340 is a long-range four-engined wide-body commercial passenger airliner manufactured by Airbus, a subsidiary of EADS. It seats between 261 and 380 passengers, and has a range between 6,700 and 9,000 NM . It is similar in design to the twin-engined A330...

, Airbus A380
Airbus A380
The Airbus A380 is a double-deck, wide-body, four-engine airliner manufactured by the European corporation Airbus, a subsidiary of EADS. The largest passenger airliner in the world, the A380 made its maiden flight on 27 April 2005 from Toulouse, France, and made its first commercial flight on 25...

 and the Boeing 777
Boeing 777
The Boeing 777 is a long-range, wide-body twin-engine jet airliner manufactured by Boeing Commercial Airplanes. The world's largest twinjet and commonly referred to as the "Triple Seven", the aircraft can carry between 301 and 368 passengers in a three-class configuration and has a range from...

.
In keeping with its policy of maintaining a young fleet, which stands at an average of 5.7 years in April 2008, it renews its fleet frequently. It operates the youngest fleet of any major airline as of May 2009. On 30 July 2009, Emirates received its 45th Boeing 777-300ER making it the world's largest operator of Boeing 777s.

In July 2008, Emirates received its first Airbus A380-800 and in August 2008, it became the second airline to fly the Airbus A380-800, after Singapore Airlines
Singapore Airlines
Singapore Airlines Limited is the state-owned national airline of Singapore. Singapore Airlines operates a hub at Singapore Changi Airport and has a strong presence in the Southeast Asia, East Asia, South Asia, and "Kangaroo Route" markets...

.
Emirates Aircraft utilisation remains one of the highest in the industry at 13.7 hours per day.

Speaking at the recent IATA 2009 annual general meeting in Kuala Lumpur
Kuala Lumpur
Kuala Lumpur , is the capital and largest city of Malaysia. The city proper, making up an area of , has an estimated population of 1.6 million in 2006. Greater Kuala Lumpur, also known as the Klang Valley, is an urban agglomeration of 7.2 million...

, Tim Clark, Emirates's CEO, said that they would be operating around 163 aircraft in three years, and that they have to consider the 58 aircraft that are to be retired within the coming years, including the A330-200, A340-300 and 777-200/-300 Classics.

Passenger


The Emirates passenger aircraft fleet consists of the following widebody aircraft as of August 2009:
Emirates Fleet
Aircraft Total Orders Options
Option (aircraft purchasing)
An option, when purchasing aircraft, allows an airline to purchase additional aircraft in the future at an agreed price and date.When placing orders for new aircraft, airlines commonly obtain options from the aircraft manufacturer, for example Airbus or Boeing...

Passengers
(First/Business/Economy)
Routes
Airbus A330-200 29 237 (12/42/183)
278 (0/27/251)
Africa, Asia, Europe, Middle East
Airbus A340-300 8 267 (12/42/213) Africa, Europe, Middle East
Airbus A340-500 10 258 (12/42/204) Asia, Europe, Oceania
Airbus A350-900 50 50 TBD TBD
Airbus A350-1000 20 TBD TBD
Airbus A380-800 5 53 489 (14/76/399) Asia, Europe, Oceania, North America
Boeing 777-200 3 290 (12/42/236)
346 (0/42/304)
Europe, Asia, Middle East
Boeing 777-200ER 6 290 (12/42/236) Asia, Africa, Europe, Oceania
Boeing 777-200LR 10 266 (8/42/216) Asia, North America, Oceania, South America
Boeing 777-300 12 380 (18/42/320)
434 (0/49/385)
Asia, Africa, Europe, Middle East, Oceania
Boeing 777-300ER 46 27 354 (8/42/304)
358 (12/42/304)
364 (12/42/310)
427 (0/42/385)
442 (0/42/400)
Asia, Africa, Europe, Middle East, North America, Oceania,
Total 129 150 Emirates ordered 30 A330-300 and 30 A350XWBs which were just a Letter of Intent and NOT firm orders according to the Airbus Orders and Deliveries Press Release dated May 2009. 50


Former fleet

Aircraft
Airbus A300B4-203
Airbus A300
The Airbus A300 is a short- to medium-range widebody aircraft. Launched in 1972 as the world's first twin-engined widebody, it was the first product of the Airbus consortium of European aerospace companies, wholly owned today by EADS. The A300 ceased production in July 2007, along with the smaller...

Airbus A300B4-605R
Airbus A300
The Airbus A300 is a short- to medium-range widebody aircraft. Launched in 1972 as the world's first twin-engined widebody, it was the first product of the Airbus consortium of European aerospace companies, wholly owned today by EADS. The A300 ceased production in July 2007, along with the smaller...

Airbus A310-304
Airbus A310
The Airbus A310 is a medium to long-range widebody airliner. Launched in 1978, it was the second aircraft created by the Airbus consortium of European aerospace companies, which is now fully owned by EADS. The A310 is a shortened derivative of the A300, the first twin-engined widebody airliner...

Airbus A310-308
Airbus A310
The Airbus A310 is a medium to long-range widebody airliner. Launched in 1978, it was the second aircraft created by the Airbus consortium of European aerospace companies, which is now fully owned by EADS. The A310 is a shortened derivative of the A300, the first twin-engined widebody airliner...

Airbus A310-308F
Airbus A310
The Airbus A310 is a medium to long-range widebody airliner. Launched in 1978, it was the second aircraft created by the Airbus consortium of European aerospace companies, which is now fully owned by EADS. The A310 is a shortened derivative of the A300, the first twin-engined widebody airliner...

Boeing 727-200/Adv
Boeing 737-340

Cargo



{{Main|Emirates SkyCargo}}
Emirates Cargo is the air freight division of Emirates. It began operations in October 1985, the same year Emirates was formed. Since then it has been the main cargo division of Emirates, and the anchor cargo airline at Dubai International Airport
Dubai International Airport
Dubai International Airport is an international airport serving Dubai, the largest city of the United Arab Emirates. It is a major aviation hub in the Middle East, and is the main airport of Dubai. It is situated in the Al Garhoud district, southeast of Dubai...

.

Environmental record


The airline claims to have lower emissions than other airlines due to its fleet which has an average fuel burn of less than four litres for every 100 passenger kilometres they fly.
The Cargo division of the airline also uses an efficient hub-based operation, using fewer flights needed to transport the same number of people.

Fleet efficiency


{{externalvideo|video1=Emirates Environmental Corporate Video}}
  • Emirates has stated that their versions of A380-800 will offer fuel economy of 3.1 litres per 100 passenger km. Emirates A380-800s also feature the Engine Alliance GP7200
    Engine Alliance GP7200
    The Engine Alliance GP7000 is a turbofan jet engine that is currently in service on the Airbus A380.-Design and development:Originally intended to power Boeing Commercial Airplanes' cancelled 747X, the engine has since been pushed for Airbus' A380-800 superjumbo...

     engines, which save 500,000 litres of fuel per aircraft per year.
  • The company uses a program called "Flextracks". The technology is used to plan and optimize routes efficiency and load factor.
  • Emirates has invested in a program called "tailored arrivals". This allows air traffic control to uplink to aircraft on route. It first determines the speed and flight profile from the air onto the runway, this allows the crew to accept and fly a continuous descent profile, saving fuel and emissions.
  • Emissions are lowered by using aircraft like the Boeing 777-300ER, which uses one engine to taxi the aircraft to its airbridge.

Cabin


First Class

First class passengers have a full suite, complete with closing doors to ensure privacy, a mini-bar
Mini-bar
A mini-bar is a small, private snack and beverage bar often found in upscale Western-style hotel rooms.Typically, a mini-bar comes in the form of a counter and small refrigerator stocked with a precise inventory...

, a coat rack and storage. They also feature the ICE system on a {{convert|23|in|cm|abbr=on}} LCD screen
Liquid crystal display
A liquid crystal display is a thin, flat panel used for electronically displaying information such as text, images, and moving pictures...

. The seat converts into a {{convert|2|m|abbr=on}} fully flat bed. Private suites are being introduced on the latest B777-300ERs and B777-200LRs and are already installed on all ten of Emirates Airbus A340-500 aircraft, and on all of the Airbus A380-800 aircraft. The suites are available on the Perth
Perth, Western Australia
Perth is the capital and largest city of the Australian state of Western Australia. With a population of 1,650,000 , Perth ranks fourth amongst the nation's cities, with a growth rate consistently above the national average....

, Brisbane
Brisbane
Brisbane is the state capital of the Australian state of Queensland and is the largest city in that state. With an estimated population of approximately 2 million, it is also the third most populous city in Australia....

, Sydney, Melbourne
Melbourne
Melbourne is the capital city and most populous city of the State of Victoria, and the second most populous city in Australia. The Melbourne city centre is the anchor of the larger geographical area and statistical division known as the Greater Melbourne metropolitan area – of which Melbourne is...

, Auckland, Christchurch
Christchurch
Christchurch is the largest city in the South Island of New Zealand, and the country's second-largest urban area. It is one third the way down the South Island's east coast, just north of Banks Peninsula which itself, since 2006, lies within the formal limits of Christchurch.The city was named by...

, Johannesburg
Johannesburg
Johannesburg also known as Jozi or Jo'burg, is the largest city in South Africa. Johannesburg is the provincial capital of Gauteng, the wealthiest province in South Africa, having the largest economy of any metropolitan region in Sub-Saharan Africa...

, New York City
New York City
New York is the most populous city in the United States, and the center of the New York metropolitan area, which is among the most populous urban areas in the world. A leading global city, New York exerts a powerful influence over worldwide commerce, finance, culture, fashion and entertainment...

, London Heathrow, Zürich
Zürich
Zürich or Zurich is the largest city in Switzerland and the capital of the canton of Zürich. The city is Switzerland's main commercial and cultural centre and sometimes called the Cultural Capital of Switzerland, the political capital of Switzerland being Berne...

, Osaka
Osaka
is a city in Japan, located at the mouth of the Yodo River on Osaka Bay, in the Kansai region of the main island of Honshū.Osaka is a City in Japan and also is designated city under the Local Autonomy Law and the capital city of Osaka Prefecture...

, Mumbai
Mumbai
Mumbai, formerly Bombay, is the capital of the Indian state of Maharashtra. The city proper is the most-populous in the world, with approximately 14 million inhabitants. Along with the neighbouring suburbs of Navi Mumbai and Thane, it forms the world's 4th largest urban agglomeration, with around...

, Houston, Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the municipality of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123.445 inhabitants...

, San Francisco, Toronto
Toronto
Toronto is the most populous city in Canada and the provincial capital of Ontario. It is located in Southern Ontario on the northwestern shore of Lake Ontario. With over 2.5 million residents, it is the fifth most populous municipality in North America...

 and São Paulo
São Paulo
São Paulo is the largest city in Brazil and the world's 7th largest metropolitan area. The city is the capital of the state of São Paulo, the most populous Brazilian state. It is also the richest city in Brazil. The name of the city honors Saint Paul. São Paulo exerts strong regional influence in...

 routes.

The older Boeing 777-300ERs, Boeing 777-200s and selected Boeing 777-300s feature flat beds with integrated passenger seat control, along with the ICE system and a {{convert|19|in|cm|abbr=on}} screen. First class seats may also include a personal minibar.
On its newly delivered A380-800, first class features private suites, two shower-equipped lavatories and spa, and access to the first/business class bar area and lounge. Premium class seating is located on the entire upper deck of A380-800 aircraft.

In 2009, Emirates was voted the second best First Class by Skytrax
Skytrax
Skytrax is a United Kingdom-based consultancy, the public face of Inflight Research Services. It conducts research for commercial airlines. It carries out international-traveller surveys to find the best cabin staff, airport, airline, airline lounge, in-flight entertainment, on-board catering, and...

. Skytrax had said that the Emirates A380-800 product greatly helped influence its position.

Business Class
Business class on Boeing 777-200LRs, and selected Boeing 777-300/ERs feature seats
Airline seat
Airline seats are chairs on an airliner in which passengers are accommodated for the duration of the journey. Such seats are usually arranged in rows running across the airplane's fuselage...

 with a {{convert|60|in|cm|abbr=on}} pitch that recline to {{convert|79|in|cm|abbr=on}}-long, angled lie-flat beds. Amenities include massage function, privacy partition, winged headrest with six-way movement, two individual reading lights and an overhead light per seat, in-seat power supply, USB Ports and an RCA socket for laptop connection, over 600 channels of entertainment on ICE, shown on a {{convert|17|in|cm|abbr=on}} wide TV screen.
The A340-500s have deeply reclining sleeper seats which have a {{convert|60|in|cm|abbr=on}} pitch and are {{convert|18|in|cm|abbr=on}} wide. All A340-500 aircraft feature the ICE system in all three classes.
The Boeing 777-200s and non-retrofitted Boeing 777-300/ERs have deeply reclining seats which are almost lie-flat. They have a {{convert|58|in|cm|abbr=on}} pitch and are {{convert|20.5|in|cm|abbr=on}} wide. The Boeing 777-200s also feature the ICE system.
On Airbus A330 aircraft and A340-300s, the seats are standard business class recliners and feature a leg rest and seat back screens. These business class seats are smaller than other business class seats in the Emirates fleet as these aircraft are used predominantly on short-medium haul routes.
On Airbus A380-800 aircraft, the seats recline to form a fully flat bed and are equipped with personal mini-bars. Business class passengers also have access to an on-board bar at the rear of the aircraft. Business class passengers have the ability to customize and save seat and in-flight entertainment settings to a memory key for re-use on future flights.

Economy class
Emirates Economy Class offers a 32-34 inch seat pitch (81-86 cm) and standard seat width (except on the Boeing 777 fleet). The seat features adjustable headrests, a 600-1000 channel ICE In-Flight-Entertainment and in-seat laptop power-outlets on newer aircraft and laptop recharging facilities in galleys in older aircraft. There is additional recline on A380 Economy Class seats.
Emirates is unusual in that it operates a ten-abreast, 3-4-3, seating configuration on its 777 fleet (rather than the customary 3-3-3 configuration). Other airlines with this layout include Air France
Air France
Air France is a French airline headquartered in Tremblay-en-France, France , and is one of the world's largest airlines. It is a subsidiary of the Air France-KLM Group and a founding member of the SkyTeam global airline alliance...

-KLM (on selected 777-300ER aircraft), China Southern Airlines
China Southern Airlines
China Southern Airlines is an airline headquartered in Baiyun District, Guangzhou, Guangdong, People's Republic of China. China Southern operates domestic, regional and international services. In 2008, China Southern was the world's 5th largest airline by passenger carried, Asia's largest airline...

 and two Japanese airlines in domestic services (All Nippon Airways
All Nippon Airways
{{Refimprove|date=June 2007}}{{Refimprove|date=June 2007}}{{Refimprove|date=June 2007}}{{Refimprove|date=June 2007}}{{Refimprove|date=June 2007}}{{Refimprove|date=June 2007}}{{Infobox Airline...

 and Japan Airlines
Japan Airlines
, is the flag carrier of Japan, with its headquarters in Shinagawa, Tokyo, Japan. The airline's main hubs are Tokyo's Narita International Airport and Tokyo International Airport, as well as Nagoya's Chūbu Centrair International Airport and Osaka's Kansai International Airport. The airline also...

).

In-flight entertainment system


Emirates became the first airline in the world to introduce a personal entertainment system on a commercial aircraft after introducing the world’s first seat-back screens in 1992.
All three classes feature a personal In-Flight-Entertainment
In-flight Entertainment
In-Flight entertainment refers to the entertainment available to aircraft passengers during a flight. At first, IFE consisted of looking out the window. In-Flight entertainment (IFE) refers to the entertainment available to aircraft passengers during a flight. At first, IFE consisted of looking...

 (IFE) system on Emirates aircraft. There are three types of entertainment system on Emirates: ice; ice Digital Widescreen; and Emirates tv&radio.

Emirates has won the award for best In-Flight-Entertainment from Skytrax
Skytrax
Skytrax is a United Kingdom-based consultancy, the public face of Inflight Research Services. It conducts research for commercial airlines. It carries out international-traveller surveys to find the best cabin staff, airport, airline, airline lounge, in-flight entertainment, on-board catering, and...

 for their ICE system every year since the systems inception in 2003.
At present, almost 70% of the fleet has the ice in-flight entertainment and by 2011 the entire Emirates fleet is set to have the system. ICE offers more channels than any other in-flight entertainment system.

Emirates tv&radio, is also offered mainly on short haul routes, and 30% of the Emirates fleet, offers passengers with 15 video and 26 audio channels, as well as 50 video games. Also available are BBC
BBC
The British Broadcasting Corporation, usually referred to by its abbreviation as the "BBC", is the longest established and largest broadcaster in the world...

 headlines, an Airshow and external cameras giving a birdseye view from the plane.

ICE


ICE (Information, Communication, Entertainment) is the In-Flight-Entertainment
In-flight Entertainment
In-Flight entertainment refers to the entertainment available to aircraft passengers during a flight. At first, IFE consisted of looking out the window. In-Flight entertainment (IFE) refers to the entertainment available to aircraft passengers during a flight. At first, IFE consisted of looking...

 system operated by Emirates.

Introduced in 2003, ICE is available on all new aircraft and features between 600 and 1000 channels to all passengers. ICE is found on the airline’s Airbus A380-800, Airbus A340-500, Boeing 777-300ER and Boeing 777-200/LR aircraft. It is also available on selected Boeing 777-300 aircraft that have been retrofitted.

In July 2007, Emirates introduced ICE Digital Widescreen, an updated version of ICE. It offers over 1000 channels of entertainment (up from 600) available to all passengers. ICE Digital Widescreen is available on all new aircraft.

Information
The system is based on the 3000i system from Panasonic Avionics Corporation
Panasonic Avionics Corporation
Panasonic Avionics Corporation is a subsidiary of Panasonic Corporation and is headquartered in Lake Forest, California with major business functions also shared with the former headquarters located in Bothell, WA.Established in 1980, the product engineering and development departments are...

. ICE provides passengers with a direct data link to BBC News
BBC News
BBC News, formerly BBC News and Current Affairs, is the department within the British Broadcasting Corporation responsible for the corporation's news-gathering and production of news programmes on BBC television, radio and online....

. ICE is the first IFE system to be connected directly to automatic news updates. This is complemented by ICE's Airshow moving-map software from Rockwell Collins
Rockwell Collins
Rockwell Collins, Inc. is a large United States-based international company headquartered in Cedar Rapids, Iowa, primarily providing aviation and information technology systems, solutions, and services to governmental agencies and aircraft manufacturers....

. Exterior cameras located on the aircraft can be viewed by any passenger, through the IFE system, during takeoff and landing.
Emirates was also one of the first airlines to introduce high-speed, in-flight Internet
Internet
The Internet is a global system of interconnected computer networks that use the standardized Internet Protocol Suite to serve billions of users worldwide...

 service along with Singapore Airlines
Singapore Airlines
Singapore Airlines Limited is the state-owned national airline of Singapore. Singapore Airlines operates a hub at Singapore Changi Airport and has a strong presence in the Southeast Asia, East Asia, South Asia, and "Kangaroo Route" markets...

, by installing the Inmarsat
Inmarsat
Inmarsat plc is a satellite telecommunications company, offering global, mobile services. It provides telephony and data services to users worldwide, via portable or mobile terminals which communicate to ground stations through twelve geosynchronous telecommunications satellites...

’s satellite
Satellite
In the context of spaceflight, a satellite is an object which has been placed into orbit by human endeavor. Such objects are sometimes called artificial satellites to distinguish them from natural satellites such as the Moon....

 system and became the second airline in the world to offer live international television broadcasts using the same system.
Communication
ICE also contains a link to an in-flight email server
Mail transfer agent
Within Internet message handling services , a message transfer agent or mail transfer agent is a computer process or software agent that transfers electronic mail messages from one computer to another, in single hop application-level transactions...

 which allows passengers to access, send or receive emails for US $1 per message. ICE also contains a seat-to-seat chat service.
In November 2006 the airline signed a deal with mobile communications firm AeroMobile
AeroMobile
AeroMobile was established as a joint venture between ARINC and Telenor in 2006. Headquartered in London with operations in Oslo, Dubai, Singapore and Seattle; AeroMobile is a global independent cellular provider serving the aviation sector....

 to allow in-flight use of mobile phones
Mobile phones on aircraft
The use of mobile telephones aboard commercial aircraft is gradually being accepted during flights. Several airlines have already allowed it and more intend to do so. The airline industry and its governing bodies have concluded there is no safety risk from operating phones during flights provided...

 to call or text
Text messaging
Text messaging, or texting, is a colloquial term referring to the exchange of brief written messages between mobile phones, over cellular networks. While the term most often refers to messages sent using the Short Message Service , it has been extended to include messages containing image, video,...

 people on the ground, on selected 777s. The service was first introduced on a commercial service between Dubai and Casablanca
Casablanca
Casablanca is a city in western Morocco, located on the Atlantic Ocean...

 on 20 March 2008.

Entertainment

The ICE system includes movies, music, and video games. ICE offers over 130 on-demand
Video on demand
Video on Demand or Audio Video on Demand are systems which allow users to select and watch/listen to video or audio content on demand....

 movie titles and 15 video on demand
Video on demand
Video on Demand or Audio Video on Demand are systems which allow users to select and watch/listen to video or audio content on demand....

 channels, 60 prerecorded television channels, 350 audio channels, and around 50 video-game titles. ICE can also be accessed in 10 languages such as English, French, German, Spanish, Arabic, Korean, and Japanese. Since 2003, all entertainment options are available on-demand to all classes with options to pause, forward, and rewind them.

Emirates now features docking capability for Apple Inc.'s iPod
IPod
iPod is a brand of portable media players designed and marketed by Apple and launched on . The product line-up includes the hard drive-based iPod Classic, the touchscreen iPod Touch, the video-capable iPod Nano, and the compact iPod Shuffle. The iPhone can function as an iPod but is generally...

 portable music and video player as of mid-2007. This allows the device's battery to be charged, but also allows integration with Emirates' in-flight entertainment (IFE) system. This also enables the IFE system to play music, television shows, or movies stored on the iPod, as well as function as a control system.

Ground services



Passengers may check-in between two to 48 hours prior to flight departure. This may be done over the counter or at the lounge within the airport. Self-service kiosks are also available at Dubai International Airport
Dubai International Airport
Dubai International Airport is an international airport serving Dubai, the largest city of the United Arab Emirates. It is a major aviation hub in the Middle East, and is the main airport of Dubai. It is situated in the Al Garhoud district, southeast of Dubai...

.

Alternatively, they may check-in through the Internet or by short message service
Short message service
Short Message Service or Silent Messaging Service is a communication service standardized in the GSM mobile communication system, using standardized communications protocols allowing the interchange of short text messages between mobile telephone devices...

. Online printing of boarding passes is available through Internet check-in. Passengers on short trips may also check-in on their return flight upon departure from the city of origin.

Lounges


First and business class passengers, as well as Skywards Gold and Silver members, have access to Emirates Lounges. The airline has 21 lounges in 18 cities, with plans for 12 more.
At airports in which Emirates does not operate a departure lounge, a third party departure lounge is usually provided for first/business passengers.

Skywards


{{Main|The Emirates Group#Skywards}}
Skywards is a three tier frequent flier program operated by Emirates. It is used by over 5.72 million customers. The three tiers are Blue, Silver which requires 25,000 tier miles or 25 sectors for entry, and Gold, which requires 50,000 tier miles or 50 sectors.

Business model


{{Main|Emirates Business Model|Emirates Rivalry}}


The established network carriers in Europe and Australia, i.e. Air France-KLM
Air France-KLM
Air France-KLM is a European airline holding company incorporated under French law with its headquarters at Paris-Charles de Gaulle Airport near Paris, France....

, British Airways, Lufthansa
Lufthansa
Deutsche Lufthansa AG is the largest airline in Europe in terms of overall passengers carried, and the flag carrier of Germany. The name of the company is derived from Luft , and Hansa .The airline is the world's fifth-largest airline in terms of overall passengers carried,...

, and Qantas
Qantas
Qantas Airways Limited is the national airline of Australia. The name was originally "QANTAS", an acronym for "Queensland and Northern Territory Aerial Services". Nicknamed "The Flying Kangaroo", the airline is based in Sydney, with its main hub at Sydney Airport. It is Australia's largest...

, perceive Emirates' strategic decision to reposition itself as a global carrier as a major threat because it enables air travellers to by-pass traditional airline hubs such as London Heathrow, Paris-Charles de Gaulle Airport, and Frankfurt Airport
Frankfurt Airport
Frankfurt Airport may refer to:Airports of Frankfurt, Germany:*Frankfurt Airport , the largest airport in Germany*Frankfurt Egelsbach Airport, a general aviation airport*Frankfurt-Hahn Airport , a converted U.S...

s on their way between Europe/North America and Asia/Australia by changing flights in Dubai instead. These carriers also find it difficult to deal with the growing competitive threat Emirates poses to their business because of their much higher cost base. The Abu Dhabi based Etihad Airways
Etihad Airways
Established in 2003, Etihad Airways is the flag carrier airline of Abu Dhabi, United Arab Emirates. Etihad is based in Abu Dhabi, the capital of the United Arab Emirates....

 is also looking to take traffic away from Emirates.

Some of these carriers—notably Air France
Air France
Air France is a French airline headquartered in Tremblay-en-France, France , and is one of the world's largest airlines. It is a subsidiary of the Air France-KLM Group and a founding member of the SkyTeam global airline alliance...

 and Qantas—are so concerned about the detrimental effects of Emirates' growth on their future ability to compete with it on a level playing field
Level playing field
A level playing field is a concept about fairness, not that each player has an equal chance to succeed, but that they all play by the same set of rules. A metaphorical playing field is said to be level if no external interference affects the ability of the players to compete fairly...

 that they have resorted to openly accusing their Dubai-based rival of receiving hidden state subsidies and of maintaining too cosy a relationship with Dubai's airport authority as well as its aviation authority, both of which are also wholly state-owned entities that share the same government owner with the airline. In addition, they have also accused Emirates of taking unfair advantage of its government shareholders' sovereign borrower status. They claim that this masks its true financial performance and reduces its borrowing costs below market rates.

Marketing and sponsorships



Emirates is a sponsor of sports clubs and events, both at its home base and in its overseas markets. It sponsors the annual Dubai Shopping Festival
Dubai Shopping Festival
Dubai Shopping Festival started on February 15 1996 as a retail event intended to revitalise retail trade in Dubai, United Arab Emirates. It has since been promoted as a tourist attraction...

, the Dubai Summer Surprises
Dubai Summer Surprises
Dubai Summer Surprises is the hot weather counterpart of the Dubai Shopping Festival. For ten weeks, there are special events in many of the shopping malls with themes changing weekly. It has a family emphasis, focusing on both fun and education....

 and the West Australian Symphony Orchestra
West Australian Symphony Orchestra
The West Australian Symphony Orchestra , often known as the "Orchestra of the West", is the premier professional orchestra of the state of Western Australia.-History:...

 as well as the Melbourne Symphony Orchestra
Melbourne Symphony Orchestra
The Melbourne Symphony Orchestra is an orchestra based in Melbourne, Australia. The orchestra relies on funding by the Victorian State Government through Arts Victoria, Department of Premier and Cabinet and the Federal government through the Australia Council and support from private...

. As of April 2009, Emirates spends 2.7% of its of its total budget on Marketing and Communications.
For Emirates, marketing expenses account for a far greater share of its total costs than for most of its competitors.{{Fact|date=September 2009}} In the English-speaking world the sponsorship always carries the words "Fly Emirates". Emirates sponsors Arsenal F.C.
Arsenal F.C.
Arsenal Football Club are an English professional football club based in Holloway, North London...

 and their 60,000 seater Emirates Stadium
Emirates Stadium
The Emirates Stadium, often known simply as the Emirates, formerly Ashburton Grove, is a football stadium located in Holloway in the London Borough of Islington and is the current home of Arsenal Football Club...

 as well as AC Milan, Olympiacos CFP, Hamburger SV
Hamburger SV
Hamburger Sport-Verein is a German multi-sport club based in Hamburg, its largest branch being its football department. The football team is one of the country's oldest, most well known, and best performing clubs, with the unique distinction of having played continuously in top-flight German...

, Paris Saint-Germain FC
Paris Saint-Germain FC
Paris Saint-Germain Football Club, also known simply as Paris Saint-Germain and familiarly as Paris SG or PSG is a professional football club from Paris, France. It was founded in 1970 thanks to the merger of Paris FC and Stade Saint-Germain...

, Asian Football Confederation (AFC), Emirates Cup
Emirates Cup
The Emirates Cup is an annual two-day pre-season football tournament held at Arsenal's Emirates Stadium in London, England, similar in style to the Amsterdam Tournament held by AFC Ajax, and is hosted by Premier League side Arsenal....

, the Collingwood Football Club
Collingwood Football Club
Collingwood Football Club, officially nicknamed The Magpies, is an Australian rules football club which plays in the Australian Football League....

 as well having sponsors with Chelsea F.C.
Chelsea F.C.
Chelsea Football Club Chelsea Football Club Chelsea Football Club (are a professional English football club based in West London. The team, founded in 1905, play in the Premier League and have spent most of their history in the top tier of English football...

 from 2001-05. As of 2009, they also sponsor the Scottish Junior Cup
Scottish Junior Cup
The Scottish Junior Cup is a competition organised by the Scottish Junior Football Association. As of the 2006–07 season, 163 teams are registered to take part in the competition...

 known now for sponsorship reasons as the Emirates Junior Cup, which is the top prize in Scottish Junior football (as opposed to the senior football
Scottish Cup
Scottish Cup
The Scottish Football Association Challenge Cup, commonly known as the Scottish Cup, and as the Active Nation Scottish Cup for sponsorship reasons, is the main national cup competition in Scottish football...

).

Emirates also funds many events in Rugby. They co-funded construction of The Sevens
The Sevens (stadium)
The Sevens, also written as "7he Sevens", is a new purpose-built rugby sevens stadium in Dubai, United Arab Emirates.-External links:*...

, a stadium in Dubai purpose-built for the 2009 Rugby World Cup Sevens
2009 Rugby World Cup Sevens
The 2009 Rugby Sevens World Cup was the fifth edition of the Rugby sevens world cup. The International Rugby Board selected Dubai in the United Arab Emirates as the host venue for the tournament ahead of bids from four other countries. The format included nine direct qualifiers and a further...

, with the Dubai government. They also will sponsor the Rugby World Cup 2011, IRB Referees and Match Officials, IRB Sevens World Series, International Sevens Teams, and the Western Force
Western Force
Western Force is a rugby union team based in Perth, Western Australia playing in the international Super 14 competition. It commenced competing in the 2006 season and finished with the wooden spoon in their first year, however its performances greatly improved in 2007. In 2008 they finished in 8th...

. Emirates are also a major sponsor of Emirates Team New Zealand, a New Zealand based yachting syndicate that has enjoyed success in the America's Cup
America's Cup
The America’s Cup is the most prestigious regatta and match race in the sport of sailing, and the oldest active trophy in international sport, predating the Modern Olympics by 45 years. The sport attracts top sailors and yacht designers because of its long history and prestige...

.

In Cricket, they sponsor Cricket Australia, Lord's Taverners, and Pro Arch Tournament. Their branding also features on International Cricket
Cricket
Cricket is a bat-and-ball team sport that is first documented as being played in southern England in the 16th century. By the end of the 18th century, cricket had developed to the point where it had become the national sport of England. The expansion of the British Empire led to cricket being...

 Umpires shirts.
Emirates has also become an official partner of the International Cricket Council
International Cricket Council
The International Cricket Council is the international governing body of cricket. It was founded as the Imperial Cricket Conference in 1909 by representatives from England, Australia and South Africa, renamed the International Cricket Conference in 1965, and took up its current name in 1989.The...

 until 2015. This deal gives emirates association with all major ICC tournaments, including the 2011 and 2015 ICC
International Cricket Council
The International Cricket Council is the international governing body of cricket. It was founded as the Imperial Cricket Conference in 1909 by representatives from England, Australia and South Africa, renamed the International Cricket Conference in 1965, and took up its current name in 1989.The...

 Cricket World Cups, ICC Champions Trophy and ICC World Twenty20. They are also the major sponsor of the Kings Xi Punjab
Kings XI Punjab
Kings XI Punjab is a cricket franchise based in Mohali in the eight team Indian Premier League. The team is captained by Yuvraj Singh who is also the Icon Player...

 team of Indian Premier League
Indian Premier League
The Indian Premier League , is a Twenty20 cricket competition created by the Board of Control for Cricket in India and chaired by the Chairman & Commissioner IPL, BCCI Vice President Lalit Modi...

, the largest domestic Cricket tournament in the world.
In Power boat racing they sponsor the UIM Class 1 World Powerboat Championship.

In horse racing they sponsor the National Thoroughbred Racing Association (NTRA). In races, Emirates sponsor the Dubai World Cup
Dubai World Cup
The Dubai World Cup is a Thoroughbred horse race held annually since 1996 at the Nad Al Sheba Racecourse in the city of Dubai, United Arab Emirates...

, Melbourne Cup
Melbourne Cup
The Melbourne Cup is Australia's major annual Thoroughbred horse race. Billed as The race that stops a nation, it is a race for three-year-olds and over, over a distance of 3,200 metres. It is the richest and most prestigious "two-mile" handicap in the world, and one of the richest turf races in...

, Champion Stakes, Newmarket, Yorkshire Cup
Yorkshire Cup
The Yorkshire Cup may refer to:*A rugby union competition for Yorkshire clubs: see Yorkshire Cup *A horse race held at York Racecourse: see Yorkshire Cup...

, York
York
York is a walled city, situated at the confluence of the Rivers Ouse and Foss in North Yorkshire, England. The city has a rich heritage and has provided the backdrop to major political events throughout much of its two millennia of existence....

, and The Singapore Derby
Singapore Derby
The Singapore Derby is a Thoroughbred horse race held annually in mid July at Kranji Racecourse in Singapore. Contested on turf over a left-handed course, the domestic Group One race is run over a distance 2000 meters and is open to four-year-old horses only.Inaugurated in 1880 at the Serangoon...

.
They sponsor the Godolphin stables
Godolphin Stables
Godolphin Racing operates a thoroughbred horse racing stable in Dubai and England. The stable takes its name from the Godolphin Arabian.The organisation, whose first full year of operation was in 1994, is based in both Dubai and Newmarket, United Kingdom, and was set up by Dubai's ruling family,...

, and the Australian Jockey Club.
Emirates also sponsor the Dubai International Racing Carnival, Melbourne Cup Carnival, and the Australian Jockey Club’s Autumn and Spring Carnival.

In Tennis they sponsor the Dubai Tennis Championships
Dubai Tennis Championships
The Barclays Dubai Tennis Championships is a professional tennis tournament owned and organized by Dubai Duty Free and held annually in Dubai, United Arab Emirates on outdoor hardcourts. The tournament organizes both a men's and women's event. The tournament takes place under the patronage of H.H...

, and the Canadian Open
Canadian Open
The RBC Canadian Open is a golf tournament which was founded in 1904.As a national open, and especially as the most accessible non-U.S. national open for American golfers, the event had a special status in the era before the professional tour system became dominant in golf...

 tennis championships held in Montreal
Montreal
Montreal is the second-largest city in Canada and the largest city in the province of Quebec. Originally called Ville-Marie , the city takes its present name from Mont-Royal, the triple-peaked hill located in the heart of the city, whose name was also initially given to the island on which the...

 and Toronto
Toronto
Toronto is the most populous city in Canada and the provincial capital of Ontario. It is located in Southern Ontario on the northwestern shore of Lake Ontario. With over 2.5 million residents, it is the fifth most populous municipality in North America...

.
Emirates also sponsor the Dubai Grand Racing.
In Golf, they sponsor 12 events, including the Dubai Desert Classic
Dubai Desert Classic
The Dubai Desert Classic is an annual professional golf tournament which takes place in Dubai in the United Arab Emirates. It has been part of the European Tour schedule since its inauguration in 1989, and was the first European Tour event to be staged in the Middle East...

, Dubai Ladies Masters
Dubai Ladies Masters
The Dubai Ladies Masters is a professional golf tournament on the Ladies European Tour that was played for the first time in October 2006. Its prize fund of €500,000 in 2006 put it in the leading group of LET events outside of the two co-sanctioned by the LPGA Tour...

, Malaysian Open
Malaysian Open
The Maybank Malaysian Open, as it is currently known for sponsorship reasons, is a men's professional golf tournament on the European and Asian Tours. Since its inauguration in 1962, there has never been a Malaysian winner....

, Hong Kong Open
Hong Kong Open (golf)
The Hong Kong Open is a golf tournament which is co-sanctioned by the Asian Tour and the European Tour. It was founded in 1959 and has been part of the European Tour's schedule since 2001...

, BMW International Open
BMW International Open
The BMW International Open is an annual men's professional golf tournament on the European Tour. Founded in 1989, it has always been held in and around BMW's home city of Munich, Germany, and since 2001 has been played at the Golfclub München Eichenried....

, Austrian Open, Volvo Masters of Asia
Volvo Masters of Asia
The Volvo Masters of Asia is the final event of the season on golf's Asian Tour. It was first played in 2002 and the field was originally restricted to the top 60 players on the Asian Tour's Order of Merit, increasing to 65 in 2008. In 2006 the prize fund was US$650,000 and in 2007 and 2008 it was...

, Hero Honda Open, Australian PGA Championships, Africa Open
Africa Open
The Africa Open is a golf tournament on the Sunshine Tour that was first contested in February 2008, over the Gary Player designed championship course at the Fish River Sun Country Club, near Port Alfred, Eastern Cape, South Africa....

, Volvo China Open
Volvo China Open
The Volvo China Open is a men's golf tournament that has been held annually in China since 1995. The event is organised by the China Golf Association and has been co-sanctioned by the European Tour since 2003....

, and the HSBC Champions
HSBC Champions
The WGC-HSBC Champions is a men's professional golf 72-hole tournament contested annually since 2005 in November on a course designed by Nelson & Haworth at the Sheshan Golf Club in Shanghai, People's Republic of China...

.

Incidents and accidents

Emirates Reported Incidents
Flight Date Aircraft Location Description
EK 764 April 9, 2004 Airbus A340-300 OR Tambo International Airport At the call to rotate, the pilot pulled back on the stick. However the nose then dropped and the aircraft did not become airborne. The crew felt a rumbling, selected full power, and about two seconds later the aircraft lifted off the ground. The airport says that threshold of runway 25, approach lights
Approach Lighting System
An approach lighting system, or ALS, is a lighting system installed on the approach end of an airport runway and consisting of a series of lightbars, strobe lights, or a combination of the two that extends outward from the runway end...

 and part of the runway surface were damaged as the aircraft went over the end of 21R. The pilot had received ambiguous instructions regarding rotation technique during his transition training.
EK 407
Emirates Flight 407
Emirates Airline Flight 407 was a flight operated by Emirates Airline flying from Melbourne to Dubai. On 20 March 2009, the flight failed to take off properly at Melbourne, hitting several structures at the end of the runway before eventually climbing enough to return to the airport for a safe...

21 March, 2009 Airbus A340-500 Melbourne Airport
Melbourne Airport
Melbourne Airport , also known as Tullamarine Airport or the local colloquialism Tulla, is the primary airport serving the city of Melbourne and the second busiest in Australia. Located from the city centre, adjacent to the suburb of Tullamarine, it was opened in 1970 to replace the nearby...

An Emirates Airbus A340-500, registration A6-ERG, operating as EK 407, bound for Dubai International Airport
Dubai International Airport
Dubai International Airport is an international airport serving Dubai, the largest city of the United Arab Emirates. It is a major aviation hub in the Middle East, and is the main airport of Dubai. It is situated in the Al Garhoud district, southeast of Dubai...

 with 225 passengers on board made an emergency landing in Melbourne
Melbourne
Melbourne is the capital city and most populous city of the State of Victoria, and the second most populous city in Australia. The Melbourne city centre is the anchor of the larger geographical area and statistical division known as the Greater Melbourne metropolitan area – of which Melbourne is...

 after suffering a tailstrike
Tailstrike
Tailstrike is an aviation term that describes an event in which the rear end of an aircraft touches the runway. This can happen during takeoff of a fixed-wing aircraft if the pilot pulls up too rapidly, leading to the rear end of the fuselage touching the runway. It can also occur during landing...

on takeoff. There were no injuries amongst the passengers or crew. The jet is known to have experienced at least one but possibly three or more tail strikes during its takeoff roll. The jet has been severely damaged, broken down to the underlying ribs or stringers in one area, in a part of the structure where the critical rear pressure bulkhead may also have been damaged. Early ATSB report suggests incorrect aircraft weight entered to calculate take off power may have contributed to the incident.

This aircraft is due to be repaired, for an estimated amount of $ 100 million. It was flown back from Perth to Toulouse on low altitude with depressurized cabin.

External links


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