Mercury is an
automobileAn automobile, motor car or car is a wheeled motor vehicle used for transporting passengers, which also carries its own engine or motor...
marqueA marque is a brand name, especially in the automobile industry. For example, Chevrolet and Buick are marques of their maker, General Motors . A company may have many marques: GM has used more than a dozen in the North American market alone.-Differentiation:There are huge economies of scale in...
of the
Ford Motor CompanyThe Ford Motor Company is an American multinational corporation based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford, Lincoln, and Mercury brands, Ford also owns Volvo Cars of Sweden, and a small stake...
founded in 1939 by
Edsel FordEdsel Bryant Ford , son of Henry Ford, was born in Detroit. He was a president of Ford Motor Company from 1919 until his death in 1943.-Life and career:...
, son of
Henry FordHenry Ford was the American founder of the Ford Motor Company and father of modern assembly lines used in mass production. His introduction of the Model T automobile revolutionized transportation and American industry. He was a prolific inventor and was awarded 161 U.S. patents...
, to market entry-level-luxury cars slotted between Ford-branded regular models and
LincolnLincoln is the luxury brand of Ford Motor Company. Founded in 1917 by Henry M. Leland and acquired by Ford in 1922, Lincoln has manufactured vehicles since the 1920s. Leland named the brand after his longtime hero Abraham Lincoln.-History:...
-branded luxury vehicles, similar to General Motors'
BuickBuick is a marque of automobile sold in the United States, Canada, Mexico, China, Taiwan, Qatar, Kuwait, and Israel by General Motors Company...
(and former
OldsmobileOldsmobile was a brand of automobile produced for most of its existence by General Motors. It was founded by Ransom E. Olds in 1897. In its 107-year history, it produced 35.2 million cars, including at least 14 million built at its Lansing, Michigan factory...
) brand and
ChryslerChrysler Group, LLC is an American automobile manufacturer headquartered in the Detroit suburb of Auburn Hills, Michigan. Chrysler was first organized as the Chrysler Corporation in 1925. From 1998 to 2007, Chrysler and its subsidiaries were part of the German based DaimlerChrysler AG...
's
namesakeChrysler is the flagship brand of Chrysler Group LLC, named after founder Walter Chrysler. Chrysler offers a line of entry luxury vehicles which compete with General Motors Buick line, Ford Motor Company's Lincoln and Mercury lines, as well as other international and domestic brands.Following...
brand. Today, all Mercury models are based on Ford
platformsAn automobile platform is a shared set of common design, engineering, and production efforts, as well as major components over a number of outwardly distinct models and even types of automobiles, often from different, but related marques....
. The name "Mercury" is derived from the "messenger of the gods" of
Roman mythologyRoman mythology, or Latin mythology, refers to the mythological beliefs of the Italic people inhabiting the region of Latium and its main city, Ancient Rome. It can be considered as having two parts; One part, largely later and literary, consists of borrowings from Greek mythology...
, and during its early years, the Mercury brand was known for performance, which was briefly revived in 2003 with the
Mercury MarauderThe Mercury Marauder was the name of different automobiles made by the Mercury division of Ford Motor Company.-Early models 1963-1965:The early Marauder was a V8-engined large automobile. It débuted as a 1963½ model as a two-door "fastback" hardtop version of the full-size Mercury...
.
The Mercury brand is used in the
United StatesThe United States of America is a federal constitutional republic comprising fifty states and a federal district...
,
MexicoThe United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...
,
Puerto RicoPuerto Rico , officially the Commonwealth of Puerto Rico , is a self-governing unincorporated territory of the United States located in the northeastern Caribbean, east of the Dominican Republic and west of the Virgin Islands...
, U.S. Virgin Islands, and the
Middle EastThe Middle East is a region that spans southwestern Asia, southeastern Europe, and northeastern Africa. It has no clear boundaries, often used as a synonym to Near East, in opposition to Far East...
. In 1999 the Mercury brand was dropped in
CanadaCanada is a country occupying most of northern North America, extending from the Atlantic Ocean in the east to the Pacific Ocean in the west and northward into the Arctic Ocean...
, although the Grand Marquis was still marketed there wearing a Mercury badge through 2007.
History of Mercury
Mercury was its own division at
FordThe Ford Motor Company is an American multinational corporation based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford, Lincoln, and Mercury brands, Ford also owns Volvo Cars of Sweden, and a small stake...
until 1945 when it was combined with
LincolnLincoln is the luxury brand of Ford Motor Company. Founded in 1917 by Henry M. Leland and acquired by Ford in 1922, Lincoln has manufactured vehicles since the 1920s. Leland named the brand after his longtime hero Abraham Lincoln.-History:...
into the Lincoln-Mercury Division, with Ford hoping the brand would be known as a "junior Lincoln", rather than an upmarket Ford. In 1949, Mercury introduced the first of its "new look", integrated bodies, at the same time that Ford and Lincoln also changed styling radically. Again in 1952, Mercury offered a further modernization in its look. In 1958, the
Lincoln-MercuryLincoln-Mercury is a collective name for the Lincoln and Mercury divisions of the Ford Motor Company, whose vehicles are typically sold side-by-side in a single dealership.- References :...
Division and the ill-fated
EdselThe Edsel was a marque of the Ford Motor Company during the 1958, 1959, and 1960 model years. The brand is known best as one of the biggest commercial failures in the history of American business.-History:...
brand were joined into the Mercury-Edsel-Lincoln Division; with the demise of Edsel in 1960, it has been in the Lincoln-Mercury Division ever since.
Mercury, like the defunct Edsel, was created from scratch, rather than being a takeover of an existing company like Lincoln. Mercury's heyday was in the 1950s, when its formula of stretching and lowering existing Ford platforms was very successful. The marque has changed several times throughout its history. During the 1940s and 1950s, the make moved between as a "gussied up" Ford, to a "junior Lincoln" and even to having its own body designs. From the late 1950s, through the 1960s and early 1970s, Mercury began to distance itself from Ford and offered several different looking models such as the
Turnpike CruiserThe Mercury Turnpike Cruiser was a halo model of the Mercury Division of the Ford Motor Company that was produced from 1957 to 1958.At introduction of the 1957 line up the Turnpike Cruiser series offered two and a four door hardtop body styles...
,
Park LaneThe Mercury Park Lane was a fullsize automobile produced by the Mercury division of the Ford Motor Company from 1958 to 1960 and by the Lincoln-Mercury Division from 1964 to 1968. During this time, the Park Lane resembled the Monterey, but with a higher trim level.The Park Lane was introduced in...
,
CougarThe Mercury Cougar is an automobile sold under the Mercury brand of the Ford Motor Company's Lincoln-Mercury Division. The name was first used in 1967 and was carried by a diverse series of cars over the next three decades. As is common with Mercury vehicles, the Cougar shared basic platforms with...
and
MarquisThe Mercury Marquis is a vehicle produced by the Ford Motor Company under its Mercury brand from 1967 to 1986. It began as a full-size car, but became a mid-size in 1983. Continuing as a full-size was the former top-level trim line, Grand Marquis...
. During Ford Division's "Total Performance" era in the early 1960s, Mercury produced some equivalent models, such as the full-size
S-55Mercury, a division of the Ford Motor Company added the S-55, a full-size performance / luxury vehicle to its S or "Special" line in 1962. The S-55 was first available from 1962 to 19631/2. The S-55 was not available from mid-1963 to 1965. The S-55 was re-introduced in 1966 as its...
and the Marauder, which shared the same body styles and mechanics as the Ford Galaxie 500/XL sports models. These big Mercurys were somewhat successful in racing. But in the late 1970s to the early 1980s the brand was joined at the hip with Ford again and its image suffered as a result.
Mercury sales peaked in 1978 at 580,000 and again in 1993 at over 480,000. Since then, sales have declined by more than half to roughly 200,000 annually. In the mid-1990s the Mercury car brand received some very good free PR when country music star
Alan JacksonAlan Eugene Jackson is an American country artist who has sold over 50 million records. He was influenced by traditional country, and he was one of the most popular country singers of the 1990s, blending both honky tonk and mainstream country sounds and penning many of his own hits...
scored a hit with a cover of
K. C. DouglasK. C. Douglas was an American blues singer and guitarist.-Career:Born in Sharon, Mississippi, Douglas was a rural blues stylist in the San Francisco/Oakland area of California. Douglas was influenced by Tommy Johnson whose "Canned Heat Blues" he adapted on his album Big Road Blues...
' "
Mercury Blues"Mercury Blues" is a song written in 1949 by K. C. Douglas and Robert Geddins. The song, originally titled "Mercury Boogie," pays homage to the American automobile....
", a song which heaps complimentary praise on their vehicle range.
Mercury has had a few unique models not shared with domestic Fords, but usually related to other vehicles sold domestically or world wide. These include the
CapriThe name Mercury Capri has been used for different cars over the years. All were sold by the Ford Motor Company's Lincoln-Mercury division in North America...
convertible (which shared some parts with the Mazda 323 but wasn't nearly as popular, ending production in Australia in 1993),
Mercury TracerThe Mercury Tracer is a compact car that was sold by the Mercury division of Ford Motor Company. It was based on the platform of the Mazda 323, replacing the European-derived Mercury Lynx. It is the Mercury version of the Ford Escort.-1987-1989:...
(later shared with the Escort, but was a Mexican-built version of the Mazda 323 hatchback in the late 1980s and in '90),
Mercury VillagerThe Mercury Villager is a minivan related to the Nissan Quest were the products of a joint venture between Ford Motor Company and Nissan. The goal was to produce a smaller and more stylish minivan to compete in the traditional minivan market. The vans debuted at the 1992 North American...
(a name used earlier as a luxury
station wagonA station wagon is a passenger automobile with a body style similar to a sedan, or saloon, but with the roofline following the full, sometimes extended rear cargo area and sometimes an extra row of sometimes rear-facing seats, ending with a more vertical door than on a hatchback.Also sometimes...
, but from 1993-2003, it was a minivan shared with Nissan, which sold its version as the
QuestThe Nissan Quest is a minivan produced by Nissan since 1993. There have been three generations of this model. The first generation Quest was a collaboration with Ford, which marketed a rebadged variant as the Mercury Villager...
and built the drivetrain for both versions),
Mercury CougarThe Mercury Cougar is an automobile sold under the Mercury brand of the Ford Motor Company's Lincoln-Mercury Division. The name was first used in 1967 and was carried by a diverse series of cars over the next three decades. As is common with Mercury vehicles, the Cougar shared basic platforms with...
(1999-2002, based on the
Ford ContourThe Ford Contour and its rebadged variant, the Mercury Mystique were compact 4-door sedans marketed from model years 1995-2000 by Ford Motor Company in North America...
/Mercury Mystique/
Ford MondeoThe Ford Mondeo is a large family car sold by the Ford Motor Company in various markets throughout the world. The name "Mondeo" derives from the Latin word mundus, meaning "world"...
platform but sporting a 2-door, hatchback only bodystyle with sharp styling not shared with the more mundane sedan versions), and the German built Mercury Capri in the '70s (before that model moved to the Ford Fox platform as a twin to
Ford MustangThe Ford Mustang is an automobile manufactured by the Ford Motor Company. It was initially based on the second generation North American Ford Falcon, a compact car. Production began in Dearborn, Michigan on March 9, 1964 and the car was introduced to the public on April 17, 1964 at the New York...
). In 1971, dealers also sold the
De Tomaso PanteraThe Pantera was a sports car produced by the De Tomaso car company of Italy from 1971 to 1991, the last one delivered to a customer in 1992. The word "Pantera" is Italian for "Panther". The car was designed by Tom Tjaarda and replaced the De Tomaso Mangusta...
, an exotic sports car, with a Ford V-8.
Mercury (Lincoln-Mercury Division), Ford Motor Company, 1975-1990
Mercury's ride through the seventies and eighties wasn't gentle, but it fared better than some. Mercury continued its historical role of dressing up plainer Ford vehicles and selling them at a higher price, as "near luxury" cars. This type of car was the bread and butter of the 1970s car market. Unfortunately for Mercury, there were too many "near luxury" cars on the market. Only Mercury's niche products, like the Cougar XR-7 specialty coupe, seemed to find real success with buyers.Much of this might really have had to do with Ford's topsy-turvy financial situation in the seventies. Lincoln-Mercury dealers had plenty of good selling cars, they just weren't the right cars. The
CougarThe Mercury Cougar is an automobile sold under the Mercury brand of the Ford Motor Company's Lincoln-Mercury Division. The name was first used in 1967 and was carried by a diverse series of cars over the next three decades. As is common with Mercury vehicles, the Cougar shared basic platforms with...
and Lincoln Mk V shattered sales records, but the staples of Mercury's business, the mid-size and full-size sedans and wagons, moved out of showrooms at a snail's pace. The small Bobcat didn't lure economy minded buyers, instead bringing only bad press from its close ties to the ill-fated
Ford PintoThe Ford Pinto was Ford Motor Company's first domestic North American subcompact automobile marketed beginning on September 11, 1970. It competed with the AMC Gremlin and Chevrolet Vega, along with imports from makes such as Volkwagen, Datsun and Toyota. The Pinto was popular in sales, with 100,000...
. The recession year of 1980 saw Cougar sales fall by more than 50%.
Ford's product planners were busy reworking Ford and Lincoln's images, trying to prop up those lines, so they couldn't devote much time to Mercury. As a result, Mercury had few unique cars in the eighties, and even less of an identity. The company entered 1975 with a distinct Buick-like character, but left 1990 with no image at all. The lack of a distinct personality showed through in the cars (many are closely related to Fords), although there were some unique twists to Mercurys in the eighties, like the controversial roofline of the '83 Cougar, the light bar and slick looks of the '86
SableThe Mercury Sable is a mid-size or full-size luxury sedan car model created by the Ford Motor Company and sold under the Mercury brand...
, and the very existence of the Japanese built '88
TracerThe Mercury Tracer is a compact car that was sold by the Mercury division of Ford Motor Company. It was based on the platform of the Mazda 323, replacing the European-derived Mercury Lynx. It is the Mercury version of the Ford Escort.-1987-1989:...
.
Mercury experimented with importing what were for the American market some advanced European Fords under the
MerkurMerkur, the German word for Mercury, was an automobile brand which was briefly marketed by Ford Motor Company in the United States and Canada from 1985 to 1989...
nameplate, such as the XR4ti with biplane spoiler. But these quickly faded as buyers continued to flock to more conventional cars such as the Mustang and Sable. The Capri, which was a rebadged Mustang was briefly revived with an Australian 2 door convertible. The new Cougar was an innovatively styled Mystique-based coupe which was not given to Ford. Traditionally Mercury was given a counterpart to most Ford platforms. But when the mid-size Mystique and compact Tracer, and later Cougar were withdrawn without replacements, only the Sable and Grand Marquis automobiles were left. These targeted mostly grown families and retirees when Mercury had offered compacts since the Comet, and subcompacts since the Bobcat. By the time Mercury got the Monterey, Ford minvans were no longer competitive. While Ford Five-Hundred sales nose-dived from a moderately successful start, the Mercury Montego large sedan has sold only a fraction of the Ford, in contrast to the Dodge Charger selling nearly as well as its platform-mate, the Chrysler 300.
Future
As of 2008, Mercury's range is quite small and very similar to those sold under the Ford brand. Many industry observers have questioned whether Mercury will survive in the long term, but Ford insists that there is no intention of letting the brand die. The introduction of new models, such as the
MilanThe Mercury Milan is a mid-size sedan based on the Ford CD3 platform built by Ford Motor Company and distributed by the Lincoln-Mercury division. The Milan is a twin of the Ford Fusion, while being slotted below the luxury-spec Lincoln MKZ sedan.The Milan is sold in the U.S. The Mercury Milan is...
, and the
MarinerThe Mercury Mariner is a entry-level luxury compact crossover SUV that was introduced in 2005. It is a sibling of the Mazda Tribute and Ford Escape, although it is slightly more upmarket than the other two. Mechanically, it is identical to the Ford Escape...
, as well as the revival of the
SableThe Mercury Sable is a mid-size or full-size luxury sedan car model created by the Ford Motor Company and sold under the Mercury brand...
would seem to bear that out. Its alliance with Lincoln has helped keep the brand alive; all Lincoln dealers also sell Mercury vehicles, as they desire some lower-priced vehicles in their showrooms.
As part of their effort to re-assert the brand, Mercury has also begun implementing design elements common to all of their vehicles to create a more "unified" marque. These include an update of the signature "waterfall" front grille and badge lettering based on that of the last generation
CougarThe Mercury Cougar is an automobile sold under the Mercury brand of the Ford Motor Company's Lincoln-Mercury Division. The name was first used in 1967 and was carried by a diverse series of cars over the next three decades. As is common with Mercury vehicles, the Cougar shared basic platforms with...
.
This effort also includes an
advertising campaignAn advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication...
featuring actress and
modelthumb|200px|Alesya Nazarova modeling a dress by [[bebe stores|bebe]]A model , sometimes called a mannequin, is a person who is employed for the purpose of displaying and promoting fashion clothing or other products and for advertising or promotional purposes or who poses for works of art.Modeling...
Jill WagnerJill Suzanne Wagner , is an American actress.-Early life:Wagner was raised by primarily by her grandmother and her father, David Wagner, a former Marine...
. Ford designer
Patrick SchiavonePatrick Schiavone is an automobile designer, currently in charge of trucks for North America at Ford Motor Company. Schiavone previously oversaw North American car design at Ford until giving up that post to Moray Callum on May 1, 2006....
commented on the debut of the 2008
Mariner HybridThe Mercury Mariner is a entry-level luxury compact crossover SUV that was introduced in 2005. It is a sibling of the Mazda Tribute and Ford Escape, although it is slightly more upmarket than the other two. Mechanically, it is identical to the Ford Escape...
that Mercury would move from being an in-between marque to having a special stylish identity apart from others, competing more with Saturn than its traditional rival,
BuickBuick is a marque of automobile sold in the United States, Canada, Mexico, China, Taiwan, Qatar, Kuwait, and Israel by General Motors Company...
. He compared the marque's image to that of fashionable discount retailer,
TargetTarget Corporation, usually known simply as Target, is an American retailing company that was founded in Minneapolis, Minnesota in 1902 as the Dayton Dry Goods Company. In 1962, the company opened its first Target store in nearby Roseville...
. There have also been reports that Mercury is trying to appeal (perhaps even exclusively) to female drivers.
However as of October 2006, the Mercury brand was being examined for possible elimination, according to Alan Mulally, who succeeded Bill Ford, Jr. as CEO of Ford, largely on hopes that he would be able to restructure Ford's operations back into profitability after a $5.8 billion quarterly loss in Q4 of 2006.
http://today.reuters.com/news/articlenews.aspx?type=reutersEdge&storyID=2006-10-23T194651Z_01_N23390200_RTRUKOC_0_US-AUTOS-FORD-MULALLY.xml&from=business.
J.D. Power and AssociatesJ.D. Power and Associates is a global marketing information services firm founded in 1968 by James David Power III. The firm conducts surveys of customer satisfaction, product quality, and buyer behavior for industries ranging from cars to marketing and advertising firms. The firm is best known for...
announced in August 2007 that the Mercury line of vehicles had placed fifth in Overall Dependability Ratings, fifth in Powertrain Dependability Ratings, and sixth in Body & Interior Dependability Ratings.
http://www.jdpower.com/util/ratings/results.aspx?study_id=214&vertical=Autos&order=1&orderDir=4
However, the brand's future is in doubt. Currently, Mercury is selling fewer than 200,000 units a year, which is less than both
PlymouthPlymouth was a marque of automobile based in the United States, marketed by the Chrysler Corporation and DaimlerChrysler.-Origins:...
and
OldsmobileOldsmobile was a brand of automobile produced for most of its existence by General Motors. It was founded by Ransom E. Olds in 1897. In its 107-year history, it produced 35.2 million cars, including at least 14 million built at its Lansing, Michigan factory...
right before they were phased out.
http://www.autoblog.com/2007/09/03/mercury-ever-closer-to-getting-the-axe/ Many blogs & online sites have stated that Mercury can be gone as soon as 2012, including edmunds.com.
http://www.edmunds.com/insideline/do/News/articleId=126901 However, Ford claims that they have no plans to discontinue the brand.
In July, 2008 Ford ended speculation about the future of Mercury by making the brand part of its new small-car strategy. According to the current strategy, larger Mercuries will be phased out in favor of Lincoln vehicles. The current Milan will remain as the largest Mercury. The brand will instead offer Lincoln/Mercury dealers a line of upscale small vehicles that are not appropriate for the Lincoln product portfolio.
Logo
The first
logoA logo is a graphical element that, together with its logotype form a trademark or commercial brand. Typically, a logo's design is for immediate recognition...
of the Mercury
brandA brand is a name or trademark connected with a product or producer. Brands have become increasingly important components of culture and the economy, now being described as "cultural accessories and personal philosophies".-Concepts:...
was its namesake, the Roman god
MercuryMercury was a messenger, and a god of trade, profit and commerce, the son of Maia Maiestas, also known as Ops, the Roman version of Rhea, and Jupiter. His name is related to the Latin word merx...
. The side profile of his head, complete with the signature bowl hat with wings was used during the early years.
In the 1950s, the logo became a simple "M" with horizontal bars extending outward from the bottom of its vertical elements in each direction. This was described in advertising as "The Big M" - probably most notably as the prime sponsor of The
Ed SullivanEdward Vincent "Ed" Sullivan was an American entertainment writer and television host, best known as the presenter of a TV variety show called The Ed Sullivan Show that was popular in the 1950s and 1960s....
Show.
During the late 1960s and up to the mid-1980s, the Mercury used the "Sign of the Cat" ad campaign based on its popular Cougar model. Many of the cars during this time carried cat related names such as the
LynxThe Mercury Lynx was a compact car produced by the Ford Motor Company for its Mercury division from 1981 to 1987. It was a rebadged version of the Ford Escort. In 1987, the Lynx was dropped after slumping sales . In 1988, Mercury launched the Tracer as the Lynx's replacement...
and Bobcat. On some of the upper-tier models, such as the
MarquisThe Mercury Marquis is a vehicle produced by the Ford Motor Company under its Mercury brand from 1967 to 1986. It began as a full-size car, but became a mid-size in 1983. Continuing as a full-size was the former top-level trim line, Grand Marquis...
and
Grand MarquisThe Mercury Grand Marquis is a full-size rear-wheel drive sedan sold by the Mercury division of the Ford Motor Company. It is essentially Mercury's version of the Ford Crown Victoria with which it shares its Panther platform along with the Lincoln Town Car. All three vehicles are presently...
, Mercury used a shield or cross, sometimes surrounded by a wreath, which was shared by some de luxe Ford models as well. Some iterations bore a resemblance to Lincoln's diamond logo.
During the mid 1980s, the logo changed from the Cougar to a highly stylized letter M (nicknamed 'the Waterfall' by some, and the "Winding Road" by others). This logo was introduced on the all new 1984 Mercury Topaz, and continued on the new-for-1986 Sable, new 1988 Tracer, and the 1988 Grand Marquis. The reason behind this new logo has never been fully explained, but it is still being used today. Another possible explanation is that it is a stylized foot with a small horizontal wing at the top, an allusion to Mercury, Roman messenger of the gods. Since 1999, the Mercury logo has "Mercury" written on the top part of the logo.
The revival of the Mercury Marauder in 2003 brought a brief return of the original "Winged Messenger" logo, for that model only.
Current models
- Mercury Grand Marquis
The Mercury Grand Marquis is a full-size rear-wheel drive sedan sold by the Mercury division of the Ford Motor Company. It is essentially Mercury's version of the Ford Crown Victoria with which it shares its Panther platform along with the Lincoln Town Car. All three vehicles are presently...
(1983-present)
- Mercury Mariner
The Mercury Mariner is a entry-level luxury compact crossover SUV that was introduced in 2005. It is a sibling of the Mazda Tribute and Ford Escape, although it is slightly more upmarket than the other two. Mechanically, it is identical to the Ford Escape...
(2005-present)
- Mercury Milan
The Mercury Milan is a mid-size sedan based on the Ford CD3 platform built by Ford Motor Company and distributed by the Lincoln-Mercury division. The Milan is a twin of the Ford Fusion, while being slotted below the luxury-spec Lincoln MKZ sedan.The Milan is sold in the U.S. The Mercury Milan is...
(2006-present)
- Mercury Mountaineer
The Mercury Mountaineer is a mid-size sport utility vehicle manufactured by the Mercury brand name and owned by the Ford Motor Company. The Mountaineer shares many features with the Ford Explorer, and in terms of hardware, the vehicles are virtually identical...
(1997-present)
Recent models
- Mercury Marauder
The Mercury Marauder was the name of different automobiles made by the Mercury division of Ford Motor Company.-Early models 1963-1965:The early Marauder was a V8-engined large automobile. It débuted as a 1963½ model as a two-door "fastback" hardtop version of the full-size Mercury...
muscle sedan (2003-2004)
- Mercury Cougar
The Mercury Cougar is an automobile sold under the Mercury brand of the Ford Motor Company's Lincoln-Mercury Division. The name was first used in 1967 and was carried by a diverse series of cars over the next three decades. As is common with Mercury vehicles, the Cougar shared basic platforms with...
sports coupe (1967-1997, 1999-2002)
- Mercury Villager
The Mercury Villager is a minivan related to the Nissan Quest were the products of a joint venture between Ford Motor Company and Nissan. The goal was to produce a smaller and more stylish minivan to compete in the traditional minivan market. The vans debuted at the 1992 North American...
minivan (1993-2002)
- Mercury Montego
The Mercury Montego, was a mid-size vehicle in Ford's Mercury line from 1968-76. The name had first been used in 1967 on the Meteor Montego, the top trim level in the Mercury-derived Canadian Meteor line...
full-size sedan (2005-2007)
- Mercury Monterey minivan (2004-2007)
- Mercury Sable
The Mercury Sable is a mid-size or full-size luxury sedan car model created by the Ford Motor Company and sold under the Mercury brand...
(1986-2005, 2008-2009)
- Mercury Villager
The Mercury Villager is a minivan related to the Nissan Quest were the products of a joint venture between Ford Motor Company and Nissan. The goal was to produce a smaller and more stylish minivan to compete in the traditional minivan market. The vans debuted at the 1992 North American...
(1993-2002)
- Mercury Grand Marquis
The Mercury Grand Marquis is a full-size rear-wheel drive sedan sold by the Mercury division of the Ford Motor Company. It is essentially Mercury's version of the Ford Crown Victoria with which it shares its Panther platform along with the Lincoln Town Car. All three vehicles are presently...
(Only in Canada and Mexico)
Past models
- Mercury Bobcat (1975-1980)
- Mercury Brougham
The Mercury Brougham was the Ford Motor Company's flagship Mercury model during its two year run from 1967-1968. As it was basically a trim line of the Park Lane, it is sometimes called a Park Lane Brougham. Powerful and luxurious, it was offered as a four-door sedan, a four-door hardtop and,...
(1967-1968)
- Mercury Capri
The name Mercury Capri has been used for different cars over the years. All were sold by the Ford Motor Company's Lincoln-Mercury division in North America...
(1979-1986, 1991-1994)
- Mercury Colony Park
The Mercury Colony Park was the top-of-the-line full-size station wagon offered by Mercury between 1957 and 1991. It wore woodgrain paneling on the bodysides and tailgate, as did the related 1957-1991 Ford Country Squire and the 1958 Edsel Bermuda wagons....
(1957-1991)
- Mercury Comet
The Mercury Comet is an automobile produced by the Mercury division of the Ford Motor Company between 1960 and 1977, with the exception of the 1970 model year...
(1960-1977)
- Mercury Commuter
The Mercury Commuter was Mercury's lowest-priced full-size station wagon from 1957 to 1968. When introduced for the 1957 model year it was priced below Mercury's other two new full size wagons, the Voyager and the Colony Park. It was initially available as a two door wagon and as a four door wagon...
(1957-1968)
- Mercury Cougar
The Mercury Cougar is an automobile sold under the Mercury brand of the Ford Motor Company's Lincoln-Mercury Division. The name was first used in 1967 and was carried by a diverse series of cars over the next three decades. As is common with Mercury vehicles, the Cougar shared basic platforms with...
(1967-1997, 1999-2002)
- Mercury Custom (1956)
- Mercury Cyclone
The Mercury Cyclone was produced from 1964 to 1972, beginning as an option for the 1964 Mercury Comet, and continuing as a Mercury Comet Cyclone for the next three years. From 1968, the name Cyclone was applied to the Mercury Montego....
(1964-1972)
- Mercury Eight
The Mercury Eight was the first Post War Mercury design, and the first named Mercury model . The engine was a Flathead V8 that produced slightly more power than the also newly-designed 1949 Ford...
- Mercury Grand Monarch Ghia (1975-1976)
- Mercury LN7 (1982-1983)
- Mercury Lynx
The Mercury Lynx was a compact car produced by the Ford Motor Company for its Mercury division from 1981 to 1987. It was a rebadged version of the Ford Escort. In 1987, the Lynx was dropped after slumping sales . In 1988, Mercury launched the Tracer as the Lynx's replacement...
(1981-1987)
- Mercury M-Series
The Mercury M-Series pickup truck was produced between 1946 and 1968 by Ford Motor Company, primarily for the Canadian market. These trucks were really just Ford F-100s with the designation changed to M-100; they were identical in every way except for the use of a Mercury-specific grille, trim and...
(1946-1968, Canada)
- Mercury Marauder
The Mercury Marauder was the name of different automobiles made by the Mercury division of Ford Motor Company.-Early models 1963-1965:The early Marauder was a V8-engined large automobile. It débuted as a 1963½ model as a two-door "fastback" hardtop version of the full-size Mercury...
(19631/2-1965, 1969-1970 and 2003-2004)
- Mercury Marauder
The Mercury Marauder was the name of different automobiles made by the Mercury division of Ford Motor Company.-Early models 1963-1965:The early Marauder was a V8-engined large automobile. It débuted as a 1963½ model as a two-door "fastback" hardtop version of the full-size Mercury...
X-100 (1969-1970)
- Mercury Marquis
The Mercury Marquis is a vehicle produced by the Ford Motor Company under its Mercury brand from 1967 to 1986. It began as a full-size car, but became a mid-size in 1983. Continuing as a full-size was the former top-level trim line, Grand Marquis...
(1967-1986)
- Mercury Medalist
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- Mercury Meteor
The Mercury Meteor was an automobile model produced by the Lincoln Mercury division of the Ford Motor Company from 1961 to 1963. For 1961, the name was applied to low end full sized vehicles; for 1962 and 1963, the name was applied to Mercury's mid-sized sedans before being discontinued...
(1961-1963)
- Mercury Monarch
The Mercury Monarch was a mid-sized sedan manufactured by the Ford Motor Company from 1975 through 1980. The Mercury Monarch was released in 1975 alongside the Ford Granada, which was mechanically similar. Monarch justified a price hop over the Granada by offering an improved interior and a...
(1975-1980)
- Mercury Montclair
The Mercury Montclair was a full size automobile produced by the Mercury Division of the Ford Motor Company from 1955 to 1957, the M-E-L Division of Ford Motor Company 1958 to 1959 and by the Lincoln Mercury Division of the Ford Motor Company from 1964 to 1968.The vehicle name was introduced in...
(1955-1960, 1964-1968)
- Mercury Montego
The Mercury Montego, was a mid-size vehicle in Ford's Mercury line from 1968-76. The name had first been used in 1967 on the Meteor Montego, the top trim level in the Mercury-derived Canadian Meteor line...
(1968-1976, 2005-2007)
- Mercury Monterey
For the Monterey minivan, produced from 2004-2007, see Ford Freestar.The Mercury Monterey is a full-size near-luxury car introduced by the Mercury division of the Ford Motor Company in 1950. It would later share the same body style with the slightly more upscale Marquis, and the Park Lane and...
(1950-1974)
- Mercury Mystique (1995-2000)
- Mercury Park Lane
The Mercury Park Lane was a fullsize automobile produced by the Mercury division of the Ford Motor Company from 1958 to 1960 and by the Lincoln-Mercury Division from 1964 to 1968. During this time, the Park Lane resembled the Monterey, but with a higher trim level.The Park Lane was introduced in...
(1958-1960, 1964-1968)
- Mercury Park Lane Brougham (1967-1968)
- Mercury S-22 (1961-1963)
- Mercury S-33 (1962-1963)
- Mercury S-55
Mercury, a division of the Ford Motor Company added the S-55, a full-size performance / luxury vehicle to its S or "Special" line in 1962. The S-55 was first available from 1962 to 19631/2. The S-55 was not available from mid-1963 to 1965. The S-55 was re-introduced in 1966 as its...
(1962-19631/2 and 1966-1967)
- Mercury Topaz
The Mercury Topaz is a compact car that was manufactured by the Mercury division of Ford Motor Company for model years 1984 to 1994 as a slightly upscale variant of the Ford Tempo...
(1984-1994)
- Mercury Tracer
The Mercury Tracer is a compact car that was sold by the Mercury division of Ford Motor Company. It was based on the platform of the Mazda 323, replacing the European-derived Mercury Lynx. It is the Mercury version of the Ford Escort.-1987-1989:...
(1988-1999)
- Mercury Turnpike Cruiser
The Mercury Turnpike Cruiser was a halo model of the Mercury Division of the Ford Motor Company that was produced from 1957 to 1958.At introduction of the 1957 line up the Turnpike Cruiser series offered two and a four door hardtop body styles...
(1957-1958)
- Mercury Voyager
The Mercury Voyager is a variant of the Mercury Turnpike Cruiser built in 1957, this two-door station wagon was limited to 2,283 units. Examples in today's market typically feature the combination of Ford's "Y-Block" 368 cubic inch big block V8 engine with a push-button transmission and power...
(1957)
- Mercury Zephyr
The Mercury Zephyr was a compact car sold by the Lincoln-Mercury division of Ford Motor Company in the North American market from 1978 to 1983. Along with its corporate cousin the Ford Fairmont, it was the first use of Ford's long-lived unibody Fox platform, which did not completely leave...
(1978-1983) |
Concept cars
- Mercury Bahamian (1953)
- Mercury XM-800 (1954)
- Mercury XM Turnpike Cruiser (1956)
- Mercury Palomar (1962)
- Mercury Super Marauder (1964)
- Mercury Comet Fastback (1964)
- Mercury Comet Cyclone Sportster (1965)
- Mercury Wrist Twist Park Lane (1965)
- Mercury Comet Escapade (1966)
- Mercury Astron (1966)
- Mercury LeGrand Marquis (1968)
- Mercury Cyclone Super Spoiler (1969)
- Mercury Cougar El Gato (1970)
- Mercury Montego Sportshauler (1971)
- Mercury XM (1979)
- Mercury Capri Guardsman (1980)
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- Mercury Anster (1980)
- Mercury LN7 PPG (1981)
- Mercury Vanster (1985)
- Mercury Concept 50 (1988)
- Mercury One (1989)
- Mercury Mystique (1991)
- Mercury Fusion (1996)
- Mercury MC 2 (1997)
- Mercury MC 4 (1997)
- Mercury L'Attitude (1998)
- Mercury My
The mercury Concept was a concept car created by Ford Motor Company under their Lincoln-Mercury Division. The my mercury was first introduced at the 1999 North American International Auto Show. The my mercury was designed by J Mays, the same designer of the Volkswagen New Beetle...
(1999)
- Mercury Gametime Villager (1999)
- Mercury Cougar S (1999)
- Mercury Cougar Eliminator (1999)
- Mercury Marauder Convertible (2000)
- Mercury Messenger
- Mercury Meta One
The Mercury Meta One was a concept car created by the Ford Motor Company brand, Mercury, first introduced at the 2005 North American International Auto Show. The Meta One was the first PZEV diesel-hybrid concept vehicle....
(2005) |
External links