ShakeAway is a chain of Milkshake

Milkshake

A milkshake is a sweet, cold beverage which is made from milk, ice cream or iced milk, and flavorings or sweeteners such as fruit syrup or chocolate sauce....

 bars based in the UK

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

. Its first shop was opened in 1999. The company sells milkshakes made of ice cream, milk and a flavour chosen by the customer. Products made by Nestle

Nestlé

Nestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...

, Cadbury's, Mars

Mars, Incorporated

Mars, Incorporated is a worldwide manufacturer of confectionery, pet food, and other food products with US$30 billion in annual sales in 2010, and is ranked as the 5th largest privately held company in the United States by Forbes. Headquartered in McLean, unincorporated Fairfax County, Virginia,...

 and McVitie's

McVitie's

McVitie's is a snack food brand owned by United Biscuits. The name derives from the original Scottish biscuit maker, McVitie & Price, Ltd., established in 1830 on Rose Street in Edinburgh, Scotland. The firm moved to various sites in the city before completing the St...

 amongst others are used as the additional flavours. During the summer of 2007 ShakeAway introduced the idea of adding "additude" to its milkshakes, this is where a customer can choose to add Bran

Bran

Bran is the hard outer layer of grain and consists of combined aleurone and pericarp. Along with germ, it is an integral part of whole grains, and is often produced as a by-product of milling in the production of refined grains. When bran is removed from grains, the grains lose a portion of their...

, Energy

Energy

In physics, energy is an indirectly observed quantity. It is often understood as the ability a physical system has to do work on other physical systems...

, Malt

Malt

Malt is germinated cereal grains that have been dried in a process known as "malting". The grains are made to germinate by soaking in water, and are then halted from germinating further by drying with hot air...

, Muscle Builder, Protein

Protein

Proteins are biochemical compounds consisting of one or more polypeptides typically folded into a globular or fibrous form, facilitating a biological function. A polypeptide is a single linear polymer chain of amino acids bonded together by peptide bonds between the carboxyl and amino groups of...

 or Wheatgerm. The first bar to open was on Post Office Road, Bournemouth

Bournemouth

Bournemouth is a large coastal resort town in the ceremonial county of Dorset, England. According to the 2001 Census the town has a population of 163,444, making it the largest settlement in Dorset. It is also the largest settlement between Southampton and Plymouth...

, quickly followed by further bars in Southampton

Southampton

Southampton is the largest city in the county of Hampshire on the south coast of England, and is situated south-west of London and north-west of Portsmouth. Southampton is a major port and the closest city to the New Forest...

, Brighton

Brighton

Brighton is the major part of the city of Brighton and Hove in East Sussex, England on the south coast of Great Britain...

 and Bath. Since then the chain has expanded to include bars in Cardiff

Cardiff

Cardiff is the capital, largest city and most populous county of Wales and the 10th largest city in the United Kingdom. The city is Wales' chief commercial centre, the base for most national cultural and sporting institutions, the Welsh national media, and the seat of the National Assembly for...

, Swindon

Swindon

Swindon is a large town within the borough of Swindon and ceremonial county of Wiltshire, in South West England. It is midway between Bristol, west and Reading, east. London is east...

, Watford, Reading

Reading, Berkshire

Reading is a large town and unitary authority area in England. It is located in the Thames Valley at the confluence of the River Thames and River Kennet, and on both the Great Western Main Line railway and the M4 motorway, some west of London....

, Fareham

Fareham

The market town of Fareham lies in the south east of Hampshire, England, between the cities of Southampton and Portsmouth, roughly in the centre of the South Hampshire conurbation.It gives its name to the borough comprising the town and the surrounding area...

, Croydon

London Borough of Croydon

The London Borough of Croydon is a London borough in South London, England and is part of Outer London. It covers an area of and is the largest London borough by population. It is the southernmost borough of London. At its centre is the historic town of Croydon from which the borough takes its name...

, Kingston upon Thames

Kingston upon Thames

Kingston upon Thames is the principal settlement of the Royal Borough of Kingston upon Thames in southwest London. It was the ancient market town where Saxon kings were crowned and is now a suburb situated south west of Charing Cross. It is one of the major metropolitan centres identified in the...

, Plymouth

Plymouth

Plymouth is a city and unitary authority area on the coast of Devon, England, about south-west of London. It is built between the mouths of the rivers Plym to the east and Tamar to the west, where they join Plymouth Sound...

, Nottingham

Nottingham

Nottingham is a city and unitary authority in the East Midlands of England. It is located in the ceremonial county of Nottinghamshire and represents one of eight members of the English Core Cities Group...

, Bristol

Bristol

Bristol is a city, unitary authority area and ceremonial county in South West England, with an estimated population of 433,100 for the unitary authority in 2009, and a surrounding Larger Urban Zone with an estimated 1,070,000 residents in 2007...

, Cambridge

Cambridge

The city of Cambridge is a university town and the administrative centre of the county of Cambridgeshire, England. It lies in East Anglia about north of London. Cambridge is at the heart of the high-technology centre known as Silicon Fen – a play on Silicon Valley and the fens surrounding the...

, Oxford

Oxford

The city of Oxford is the county town of Oxfordshire, England. The city, made prominent by its medieval university, has a population of just under 165,000, with 153,900 living within the district boundary. It lies about 50 miles north-west of London. The rivers Cherwell and Thames run through...

, Ipswich

Ipswich

Ipswich is a large town and a non-metropolitan district. It is the county town of Suffolk, England. Ipswich is located on the estuary of the River Orwell...

, Telford Shopping Centre

Telford Shopping Centre

Telford Shopping Centre is a indoor super-regional shopping centre in Telford, Shropshire, England. It is located in the geographical and economic centre of the new town, on land which was previously undeveloped. It is the largest shopping area in the ceremonial county of Shropshire, being located...

, Scarborough, Hastings

Hastings

Hastings is a town and borough in the county of East Sussex on the south coast of England. The town is located east of the county town of Lewes and south east of London, and has an estimated population of 86,900....

 and many more. ShakeAway has also opened stores abroad in Melbourne

Melbourne

Melbourne is the capital and most populous city in the state of Victoria, and the second most populous city in Australia. The Melbourne City Centre is the hub of the greater metropolitan area and the Census statistical division—of which "Melbourne" is the common name. As of June 2009, the greater...

, Australia

Australia

Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

, Abu Dhabi

Abu Dhabi

Abu Dhabi , literally Father of Gazelle, is the capital and the second largest city of the United Arab Emirates in terms of population and the largest of the seven member emirates of the United Arab Emirates. Abu Dhabi lies on a T-shaped island jutting into the Persian Gulf from the central western...

, United Arab Emirates

United Arab Emirates

The United Arab Emirates, abbreviated as the UAE, or shortened to "the Emirates", is a state situated in the southeast of the Arabian Peninsula in Western Asia on the Persian Gulf, bordering Oman, and Saudi Arabia, and sharing sea borders with Iraq, Kuwait, Bahrain, Qatar, and Iran.The UAE is a...

  Limassol

Limassol

Limassol is the second-largest city in Cyprus, with a population of 228,000 . It is the largest city in geographical size, and the biggest municipality on the island. The city is located on Akrotiri Bay, on the island's southern coast and it is the capital of Limassol District.Limassol is the...

, Cyprus

Cyprus

Cyprus , officially the Republic of Cyprus , is a Eurasian island country, member of the European Union, in the Eastern Mediterranean, east of Greece, south of Turkey, west of Syria and north of Egypt. It is the third largest island in the Mediterranean Sea.The earliest known human activity on the...

,and plan to build a ShakeAway in Sydney

Sydney

Sydney is the most populous city in Australia and the state capital of New South Wales. Sydney is located on Australia's south-east coast of the Tasman Sea. As of June 2010, the greater metropolitan area had an approximate population of 4.6 million people...

, Australia

Australia

Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

. The company intend on franchising their brand in the future to further its development.

Shakeaway have a large range of dairy-free milkshakes suitable for vegans and lactose intolerant people, using soya milk instead of cow's milk. This makes Shakeaway the UK's largest supplier of vegan milkshakes.

On 1 April 2008, the company played an April Fools' Day

April Fools' Day

April Fools' Day is celebrated in different countries around the world on April 1 every year. Sometimes referred to as All Fools' Day, April 1 is not a national holiday, but is widely recognized and celebrated as a day when many people play all kinds of jokes and foolishness...

 joke when it e-mailed customers to tell them a new branch had opened on the first floor of the Eiffel Tower

Eiffel Tower

The Eiffel Tower is a puddle iron lattice tower located on the Champ de Mars in Paris. Built in 1889, it has become both a global icon of France and one of the most recognizable structures in the world...

, Paris

Paris

Paris is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region...

.

ShakeAway sent fans an April Fool (2010) email stating they were reducing their menu to just six flavours of shake, giving a voucher to redeem existing flavours for £1.00 with the code "l0ok4tT3daT3".

Administration

In February 2011, Shakeaway announced the closure of thirteen of their stores, citing increased rent rates due to the current economic climate. They claimed that many of the stores closed were done so without warning, causing job losses.

On 16 February, the company released a statement: http://www.shakeaway.com/england/index.php?page=news&id=47

"Sadly due to high rents we are unable to continue trading in the following stores: Chippenham, Crawley, Durham, Oxford, Romford, Rugby, Doncaster, Swindon, Cambridge, Islington, Stafford, Telford, Canterbury & Bury St Edmunds."

Begbies Traynorhttp://www.begbies-traynorgroup.com/news/11-02-16/shaken_but_saved.aspx are the liquidators.

SPN Acquisitions, a new company formed on 21 February, has bought part of Shakeaway. The rescue package was put together by Peter Dickson. RP Capital Investments operate with the same personnel from the same address.
In 2005 Shake Away opened up their own website to become a bricks and clicks business