Telford Shopping Centre
Encyclopedia
Telford Shopping Centre is a 25 acres (101,171.5 m²) indoor super-regional shopping centre
Shopping mall
A shopping mall, shopping centre, shopping arcade, shopping precinct or simply mall is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to easily walk from unit to unit, along with a parking area — a modern, indoor version...

 in Telford
Telford
Telford is a large new town in the borough of Telford and Wrekin and ceremonial county of Shropshire, England, approximately east of Shrewsbury, and west of Birmingham...

, Shropshire
Shropshire
Shropshire is a county in the West Midlands region of England. For Eurostat purposes, the county is a NUTS 3 region and is one of four counties or unitary districts that comprise the "Shropshire and Staffordshire" NUTS 2 region. It borders Wales to the west...

, England
England
England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...

. It is located in the geographical and economic centre of the new town
New town
A new town is a specific type of a planned community, or planned city, that was carefully planned from its inception and is typically constructed in a previously undeveloped area. This contrasts with settlements that evolve in a more ad hoc fashion. Land use conflicts are uncommon in new...

, on land which was previously undeveloped. It is the largest shopping area in the ceremonial county of Shropshire
Shropshire
Shropshire is a county in the West Midlands region of England. For Eurostat purposes, the county is a NUTS 3 region and is one of four counties or unitary districts that comprise the "Shropshire and Staffordshire" NUTS 2 region. It borders Wales to the west...

, being located roughly equidistant between Shrewsbury
Shrewsbury
Shrewsbury is the county town of Shropshire, in the West Midlands region of England. Lying on the River Severn, it is a civil parish home to some 70,000 inhabitants, and is the primary settlement and headquarters of Shropshire Council...

, the county town, and the West Midlands conurbation
West Midlands conurbation
The West Midlands conurbation is the name given to the large conurbation that includes the cities of Birmingham and Wolverhampton and the large towns of Dudley, Walsall, West Bromwich, Solihull, Stourbridge, Halesowen in the English West Midlands....

. With a floor area of 100,000 m², the centre is one of the largest in the country, and has an average footfall of 300,000 per week, equating to 15 million per annum. The centre is located on a 50 acres (202,343 m²) site, containing over 175 stores. The Centre's catchment population is over 3 million people. The term Telford Town Centre is often used to refer to the shopping centre alone, but the town centre also encompasses the town park
Telford Town Park
- Parks for People :The Parks for People funding programme is a joint initiative between the Heritage Lottery Fund and Big Lottery Fund,offering grants for projects that regenerate public parks of national, regional or local heritage value. Telford & Wrekin Council were recently advised of their...

 and surrounding areas of central Telford. The centre's logo features The Iron Bridge
The Iron Bridge
The Iron Bridge crosses the River Severn at the Ironbridge Gorge, by the village of Ironbridge, in Shropshire, England. It was the first arch bridge in the world to be made out of cast iron, a material which was previously far too expensive to use for large structures...

, of nearby Ironbridge
Ironbridge
Ironbridge is a settlement on the River Severn, at the heart of the Ironbridge Gorge, in Shropshire, England. It lies in the civil parish of The Gorge, in the borough of Telford and Wrekin...

, a UNESCO
UNESCO
The United Nations Educational, Scientific and Cultural Organization is a specialized agency of the United Nations...

 World Heritage Site
World Heritage Site
A UNESCO World Heritage Site is a place that is listed by the UNESCO as of special cultural or physical significance...

. In 2008 the centre was ranked as 14th best in the country by CACI
CACI
CACI International Inc is a professional services and information technology company headquartered in Arlington, Virginia. CACI is a member of the Fortune 1000 Largest Companies and the Russell 2000 index. The company has approximately 13,700 employees in over 120 offices in the U.S. and...

.

History

The shopping centre was opened in 1973 and longest standing retailers in the shopping centre are Boots
Boots UK
Boots UK Limited , is a leading pharmacy chain in the United Kingdom, with outlets in most high streets throughout the country...

 and F. Hinds
F. Hinds
F. Hinds is a jewellery retailing chain, operating in England and Wales. There are currently 110 F Hinds stores within the United Kingdom.The chain is an independent retailer which was founded in 1856 by George Henry Hinds, although his father Joseph was also a clockmaker in Stamford,...

 jewellers. It was expanded in 1981 to include extra shopping areas - this expansion was officially opened by HM The Queen in late October 1981.

The centre only really came under larger development when it was purchased by the Universities Superannuation Scheme
Universities Superannuation Scheme
The Universities Superannuation Scheme is a pension scheme in the United Kingdom. Its members include academic and academic-related staff in many United Kingdom universities, mainly those that were universities prior to 1992...

 group in 1990. Thenceforth, a refurbishment program was undertaken, including the addition of large roof windows, which admitted more light into the centre. USS also created the Sherwood Square area and added the popular Frog Clock.

By 2001 the centre had 160 stores. By 2006, the centre had approximately 180. This growth can be attributed to the addition of an area known as the 'New Row Mall', which opened in September 2004. This 14,000sqm extension to the west end of the centre added the 7,400sqm anchor store Beatties
Beatties
Beatties is a British department store group with 7 stores located primarily in the Midlands of England. In 2005 James Beattie was acquired by House of Fraser, then having 12 stores. On , the Birmingham store closed, due to the uneconomical aspects of having two similar House of Fraser owned stores...

, which was later taken over by House of Fraser
House of Fraser
House of Fraser is a British department store group with over 60 stores across the United Kingdom and Ireland. It was established in Glasgow, Scotland in 1849 as Arthur and Fraser. By 1891 it was known as Fraser & Sons. The company grew steadily during the early 20th century, but after the Second...

 in August 2007. Since Beatties opened on the 5th of September 2003, car park use has increased on average by between 10 and 12%. Other notable stores were added to New Row Mall at this time, including Zara
Zara (clothing)
Zara is a Spanish clothing and accessories retailer based in Arteixo, Galicia, and founded in 1975 by Amancio Ortega and Rosalía Mera. It is the flagship chain store of the Inditex group; the fashion group also owns brands such as Massimo Dutti, Pull and Bear, Oysho, Uterqüe, Stradivarius and...

, Costa Coffee
Costa Coffee
Costa Coffee is a British coffeehouse company founded in 1971 by Italian brothers Sergio and Bruno Costa, as a wholesale operation supplying roasted coffee to caterers and specialist Italian coffee shops. Since 1995 it has been a subsidiary of Whitbread, since when the company has grown to over...

 and River Island
River Island
River Island is one of Britain's best known high street fashion brands and can be found in most cities across the UK. The brand also has stores in Singapore, Turkey, Poland, Ireland, the Netherlands, and the Middle East.-History:...

.

Current anchors of the centre include the new House of Fraser
House of Fraser
House of Fraser is a British department store group with over 60 stores across the United Kingdom and Ireland. It was established in Glasgow, Scotland in 1849 as Arthur and Fraser. By 1891 it was known as Fraser & Sons. The company grew steadily during the early 20th century, but after the Second...

, large Debenhams
Debenhams
Debenhams plc is a British retailer operating under a department store format in the UK, Ireland and Denmark, and franchise stores in other countries. The Company was founded in the eighteenth century as a single store in London and has now grown to around 160 shops...

, recently renovated Marks and Spencer and British Home Stores. Some sources also refer to Asda
Asda
Asda Stores Ltd is a British supermarket chain which retails food, clothing, general merchandise, toys and financial services. It also has a mobile telephone network, , Asda Mobile...

 as an anchor tenant. Other notable stores include Boots
Boots UK
Boots UK Limited , is a leading pharmacy chain in the United Kingdom, with outlets in most high streets throughout the country...

, JJB
JJB Sports
JJB Sports plc is a United Kingdom sports retailer. It currently operates 251 stores in the UK and Ireland.- History :The sportshop chain was founded in 1971, when ex-footballer Dave Whelan acquired a single sports shop in Wigan. The original store was established by JJ Broughton in the early...

, H&M, New Look and Next
Next (retailer)
Next plc is a British retailer marketing clothing, footwear, accessories and home products with its headquarters in Enderby, Leicestershire, England. The company has over 550 stores throughout the UK and the Republic of Ireland, and 50 franchise branches in Europe, Asia and the Middle East...

.

Sherwood Square in Telford Shopping Centre is host to the "Telford Time Machine", a large animated feature clock spanning most of the width of the square. This square is rarely seen empty, and often plays host to small exhibitions, mini-markets, Santa's Grotto
Grotto
A grotto is any type of natural or artificial cave that is associated with modern, historic or prehistoric use by humans. When it is not an artificial garden feature, a grotto is often a small cave near water and often flooded or liable to flood at high tide...

, a children's plastic "ice rink
Ice rink
An ice rink is a frozen body of water and/or hardened chemicals where people can skate or play winter sports. Besides recreational ice skating, some of its uses include ice hockey, figure skating and curling as well as exhibitions, contests and ice shows...

" and a variety of other events.

The Merry Hill Shopping Centre
Merry Hill Shopping Centre
Westfield Merry Hill is a shopping centre in Brierley Hill near Dudley, West Midlands, England. It was developed between 1985 and 1990, with several expansion and renovation projects taking place since. The original developers and owners were Richardson Developments but the Centre has had a number...

 in the West Midlands
West Midlands (county)
The West Midlands is a metropolitan county in western central England with a 2009 estimated population of 2,638,700. It came into existence as a metropolitan county in 1974 after the passage of the Local Government Act 1972, formed from parts of Staffordshire, Worcestershire and Warwickshire. The...

, developed on an enterprise zone between Dudley
Dudley
Dudley is a large town in the West Midlands county of England. At the 2001 census , the Dudley Urban Sub Area had a population of 194,919, making it the 26th largest settlement in England, the second largest town in the United Kingdom behind Reading, and the largest settlement in the UK without...

 and Brierley Hill
Brierley Hill
Brierley Hill is a town and electoral ward of the Metropolitan Borough of Dudley, West Midlands, England. It is one of the larger Black Country towns with a population of 9,631 and is heavily industrialised, best known for glass and steel manufacturing, although the industry has declined...

 in the 1980s
1980s
File:1980s decade montage.png|thumb|400px|From left, clockwise: The first Space Shuttle, Columbia, lifted off in 1981; American President Ronald Reagan and Soviet leader Mikhail Gorbachev eased tensions between the two superpowers, leading to the end of the Cold War; The Fall of the Berlin Wall in...

, was inspired by the Telford Shopping Centre also the similar centre at Milton Keynes
Milton Keynes
Milton Keynes , sometimes abbreviated MK, is a large town in Buckinghamshire, in the south east of England, about north-west of London. It is the administrative centre of the Borough of Milton Keynes...

 in Buckinghamshire
Buckinghamshire
Buckinghamshire is a ceremonial and non-metropolitan home county in South East England. The county town is Aylesbury, the largest town in the ceremonial county is Milton Keynes and largest town in the non-metropolitan county is High Wycombe....

 that was also built in the 1970s
1970s
File:1970s decade montage.png|From left, clockwise: US President Richard Nixon doing the V for Victory sign after his resignation from office after the Watergate scandal in 1974; Refugees aboard a US naval boat after the Fall of Saigon, leading to the end of the Vietnam War in 1975; The 1973 oil...

.

In 2005 the UCI
United Cinemas International
UCI Cinemas is a brand of cinema, currently operating in Austria, Germany, Ireland, Italy, Portugal and Brazil...

 Cinema was refurbished and rebranded as Odeon
Odeon Cinemas
Odeon Cinemas is a British chain of cinemas, one of the largest in Europe. It is owned by Odeon & UCI Cinemas Group whose ultimate parent is Terra Firma Capital Partners.-History:Odeon Cinemas was created in 1928 by Oscar Deutsch...

. This cinema is located to the west of the centre, across the underpass connecting House of Fraser to the vehicle parking areas.

In June 2007 USS
Universities Superannuation Scheme
The Universities Superannuation Scheme is a pension scheme in the United Kingdom. Its members include academic and academic-related staff in many United Kingdom universities, mainly those that were universities prior to 1992...

 sold the shopping centre to Hark Group and Apollo Real Estate (collectively Hark & Apollo) for £442 million.

In 2007 a £1billion regeneration plan for the town centre was announced, which will include the pedestrianisation of the road surrounding the shopping centre, and the creation of new cafés, bars and shops which will lead to 1,750 new jobs.

In 2006, the centre won the five-star 'Loo of the Year' award, due to the cleanliness and access to its toilet facilities.

Expansion

An extension for the Primark
Primark
Primark is a clothing retailer, operating over 223 stores in Ireland , the United Kingdom, the Netherlands, Germany, Spain, Portugal and Belgium...

 store took place in 2009, which involved an extension equal to three times the previous retail area of the store. The proposed development will increase the retail area of the centre by more than 50 percent, and lead to the creation of a pedestrianised walkway, 'The Round', which would circle the enlarged centre and provide better access to retail facilities. The number of parking bays will increase to approximately 6,000 spaces, and new bus stops will be located around The Round walkway. There are also plans to transfer control of the Ice Rink from the local authority to a private operator and move it into an extension of the centre, construct a new department store, and move ASDA supermarket outside the centre into a new building just outside the circular walkway. Local newspapers report the proposed move of ASDA is being resisted by Hark & Apollo.

On the 11th of March, 2008 it was announced, as part of Hark & Apollo's plan to revitalise town centre trade, that the 6 anchor stores would stay open until 8pm, as opposed to 6pm. The supermarket ASDA also plans to expand opening times until 10pm. This is stated to be in response to popular demand, and the owners, Hark & Apollo, hope that other stores in the centre will follow suit.

Construction began on the triple-size extension to the Primark store in November 2008, which was finished by summer of 2009.

In 2010, there were further developments from a leisure perspective adjacent to JD Wetherspoon, consisting of a nightclub named 'Crush', a bar, restaurant and a takeaway unit in the Grange Central area of the Shopping Centre.

Impact

There has been some controversy amongst traders and other local people in other parts of Telford, such as Wellington
Wellington, Shropshire
Wellington is a town in the unitary authority of Telford and Wrekin and ceremonial county of Shropshire, England and now forms part of the new town of Telford. The population of the parish of Wellington was recorded as 20,430 in the 2001 census, making it the third largest town in Shropshire if...

, Oakengates
Oakengates
Oakengates is a town in the borough of Telford and Wrekin and ceremonial county of Shropshire, England, and now forms part of the new town of Telford...

, Madeley and Dawley
Dawley
Dawley is a small town in the borough of Telford and Wrekin and ceremonial county of Shropshire, England. Today it forms part of the new town of Telford...

, about the impact of the centre on local traders.

In a typical week, the mall sees around 300,000 visitors, rising to over half a million in the Christmas run-up. The centre is also notably busier at the weekends.

The centre also feasibly draws a significant amount of trade from Shrewsbury
Shrewsbury
Shrewsbury is the county town of Shropshire, in the West Midlands region of England. Lying on the River Severn, it is a civil parish home to some 70,000 inhabitants, and is the primary settlement and headquarters of Shropshire Council...

, with the centre only being approximately 25 minutes (approx. 15 miles (24.1 km)) drive up the A5/M54 motorway
M54 motorway
The M54 is a 23 mile east-west motorway in the English counties of Shropshire and Staffordshire. It is also referred to as the Telford Motorway, after the road's primary westbound destination, the new town of Telford...

. Shrewsbury, being a historic town, has much more limited access to its two medium-sized shopping centres (Darwin
Darwin Shopping Centre
The Darwin Shopping Centre is the largest of the three main shopping centres in Shrewsbury, the county town of Shropshire, England, comprising approximately 17 per cent of the town centre's retail offer by leasable area....

 and Pride Hill), and the car parking charges are much higher than in Telford. Up until car parking charges were introduced in 2004, many residents of Shrewsbury drove to Telford to experience the free parking and wider range of stores, but this bonus has now been retracted, although still one of the cheapest car parks in the UK for those that do charge. There are choices of both Long stay and Short stay car parks surrounding the Shopping Centre, making this an easy and convenient destination from the M54.

Access

The area is best reached from the east via junction 5 of the M54 motorway
M54 motorway
The M54 is a 23 mile east-west motorway in the English counties of Shropshire and Staffordshire. It is also referred to as the Telford Motorway, after the road's primary westbound destination, the new town of Telford...

 and from the west via the A5 which leads onto the M54. There is also a railway station ("Telford Central
Telford Central railway station
Telford Central railway station serves the new town of Telford, England. It is situated close to the town centre, the main commercial district of the town...

") within walking distance, also with regular buses from the railway station via services 33 (Brookside - Muxton), 44 (Madeley - Leegomery) and 55 (Telford - Wellington) operated by Arriva
Arriva
Arriva plc is a multinational public transport company owned by Deutsche Bahn and headquartered in Sunderland, United Kingdom. It has bus, coach, train, tram and waterbus operations in 12 countries across Europe, employs more than 47,500 people and services over 1.5 billion passenger journeys each...

. Half-hourly bus services run to Shrewsbury
Shrewsbury
Shrewsbury is the county town of Shropshire, in the West Midlands region of England. Lying on the River Severn, it is a civil parish home to some 70,000 inhabitants, and is the primary settlement and headquarters of Shropshire Council...

 (X5), Newport
Newport, Shropshire
Newport is a market town in the borough of Telford and Wrekin and ceremonial county of Shropshire, England. It lies some north of Telford and some west of Stafford sitting on the Shropshire/Staffordshire border...

, Stafford
Stafford
Stafford is the county town of Staffordshire, in the West Midlands region of England. It lies approximately north of Wolverhampton and south of Stoke-on-Trent, adjacent to the M6 motorway Junction 13 to Junction 14...

 (481) and Wolverhampton
Wolverhampton
Wolverhampton is a city and metropolitan borough in the West Midlands, England. For Eurostat purposes Walsall and Wolverhampton is a NUTS 3 region and is one of five boroughs or unitary districts that comprise the "West Midlands" NUTS 2 region...

 (891/892).

Car parking charges were introduced to the car parks surrounding the shopping centre in 2004. The centre has 5 large car parks, providing approximately 4,000 parking spaces. It is estimated that almost 90% of shoppers to the centre arrive by car despite the car park charges a maximum of £5.

See also

  • Telford International Centre, a major conference/exhibition venue located nearby.
  • Telford and Wrekin
    Telford and Wrekin
    Telford and Wrekin is a unitary district with borough status in the West Midlands region of England. For Eurostat purposes it is a NUTS 3 region and is one of four counties or unitary districts that comprise the "Shropshire and Staffordshire" NUTS 2 region. The district was created in 1974 as The...

    unitary authority headquarters are located adjacent to House of Fraser.
  • Telford Town Park
    Telford Town Park
    - Parks for People :The Parks for People funding programme is a joint initiative between the Heritage Lottery Fund and Big Lottery Fund,offering grants for projects that regenerate public parks of national, regional or local heritage value. Telford & Wrekin Council were recently advised of their...

    , a 1.8 km² recreational area.
  • Darwin Shopping Centre
    Darwin Shopping Centre
    The Darwin Shopping Centre is the largest of the three main shopping centres in Shrewsbury, the county town of Shropshire, England, comprising approximately 17 per cent of the town centre's retail offer by leasable area....

    , a smaller shopping centre located in nearby Shrewsbury
    Shrewsbury
    Shrewsbury is the county town of Shropshire, in the West Midlands region of England. Lying on the River Severn, it is a civil parish home to some 70,000 inhabitants, and is the primary settlement and headquarters of Shropshire Council...


External links

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