Picnic (film)
Encyclopedia
Picnic is a 1955
1955 in film
The year 1955 in film involved some significant events.-Events:* November 3 - The musical Guys and Dolls, starring Marlon Brando and Frank Sinatra, debuts.* June 27 - The last ever Republic serial, King of the Carnival, is released....

 Cinemascope
CinemaScope
CinemaScope was an anamorphic lens series used for shooting wide screen movies from 1953 to 1967. Its creation in 1953, by the president of 20th Century-Fox, marked the beginning of the modern anamorphic format in both principal photography and movie projection.The anamorphic lenses theoretically...

 film in Technicolor
Technicolor
Technicolor is a color motion picture process invented in 1916 and improved over several decades.It was the second major process, after Britain's Kinemacolor, and the most widely used color process in Hollywood from 1922 to 1952...

. It tells the story of an ex-college football star turned drifter who arrives in a small Kansas
Kansas
Kansas is a US state located in the Midwestern United States. It is named after the Kansas River which flows through it, which in turn was named after the Kansa Native American tribe, which inhabited the area. The tribe's name is often said to mean "people of the wind" or "people of the south...

 town on Labor Day
Labor Day
Labor Day is a United States federal holiday observed on the first Monday in September that celebrates the economic and social contributions of workers.-History:...

 and is drawn to a girl who is already spoken for. The screenplay was adapted by Daniel Taradash
Daniel Taradash
Daniel Taradash was an American screenwriter.Taradash's credits include Golden Boy , From Here to Eternity , Rancho Notorious , Don't Bother to Knock , Désirée , Picnic , Storm Center , which he also directed, Bell, Book and Candle , Morituri , Hawaii...

 from William Inge
William Inge
William Motter Inge was an American playwright and novelist, whose works typically feature solitary protagonists encumbered with strained sexual relations. In the early 1950s, he had a string of memorable Broadway productions, and one of these, Picnic, earned him a Pulitzer Prize...

's Pulitzer Prize
Pulitzer Prize
The Pulitzer Prize is a U.S. award for achievements in newspaper and online journalism, literature and musical composition. It was established by American publisher Joseph Pulitzer and is administered by Columbia University in New York City...

-winning play
Picnic (play)
Picnic is a 1953 play by William Inge. The play premiered at the Music Box Theatre, Broadway on 19 February 1953 in a Theatre Guild production, directed by Joshua Logan, which ran for 477 performances....

.

Directed by Joshua Logan
Joshua Logan
Joshua Lockwood Logan III was an American stage and film director and writer.-Early years:Logan was born in Texarkana, Texas, the son of Susan and Joshua Lockwood Logan. When he was three years old his father committed suicide...

, with a cast headed by William Holden
William Holden
William Holden was an American actor. Holden won the Academy Award for Best Actor in 1954 and the Emmy Award for Best Actor in 1974...

, Kim Novak
Kim Novak
Kim Novak is an American film and television actress. She began her career with her roles in Pushover and Phffft! but achieved greater prominence in the 1955 film Picnic...

, Susan Strasberg
Susan Strasberg
Susan Elizabeth Strasberg was an American film and stage actress.-Background and career:Strasberg was born in New York City, New York, the daughter of theatre director and drama coach Lee Strasberg of the Actors Studio and former actress Paula Strasberg...

, Cliff Robertson
Cliff Robertson
Clifford Parker "Cliff" Robertson III was an American actor with a film and television career that spanned half of a century. Robertson portrayed a young John F. Kennedy in the 1963 film PT 109, and won the 1968 Academy Award for Best Actor for his role in the movie Charly...

, Arthur O'Connell
Arthur O'Connell
Arthur O'Connell was an American stage and film actor. He appeared in films in 1941 and television programs...

, Nick Adams, Betty Field
Betty Field
Betty Field was an American film and stage actress. Through her father, she was a direct descendant of the Pilgrims John Alden and Priscilla Mullins....

, Rosalind Russell
Rosalind Russell
Rosalind Russell was an American actress of stage and screen, perhaps best known for her role as a fast-talking newspaper reporter in the Howard Hawks screwball comedy His Girl Friday, as well as the role of Mame Dennis in the film Auntie Mame...

, Verna Felton
Verna Felton
Verna Felton was an American character actress who was best-known for providing many female voices in numerous Disney animated films, as well as voicing Fred Flintstone's mother-in-law Pearl Slaghoople for Hanna-Barbera...

 and Raymond Bailey
Raymond Bailey
Raymond Thomas Bailey was an American actor on the Broadway stage, movies, and television. He is best known for his role as wealthy banker, Milburn Drysdale, in the television series The Beverly Hillbillies....

, the film is sometimes cited as a richly detailed snapshot of life in the American Midwest during the 1950s. It won two Academy Awards and was nominated for four more. Picnic was widely popular and made Novak a star.

Characters and story

The plot covers a 24-hour period. Hal Carter (William Holden
William Holden
William Holden was an American actor. Holden won the Academy Award for Best Actor in 1954 and the Emmy Award for Best Actor in 1974...

) is a former college football star, adrift and unemployed after army service and a failed Hollywood acting career. On Labor Day (September 5, 1955), he arrives by freight train in a Kansas town to visit his fraternity
Fraternity
A fraternity is a brotherhood, though the term usually connotes a distinct or formal organization. An organization referred to as a fraternity may be a:*Secret society*Chivalric order*Benefit society*Friendly society*Social club*Trade union...

 buddy, Alan Benson (Cliff Robertson
Cliff Robertson
Clifford Parker "Cliff" Robertson III was an American actor with a film and television career that spanned half of a century. Robertson portrayed a young John F. Kennedy in the 1963 film PT 109, and won the 1968 Academy Award for Best Actor for his role in the movie Charly...

), the son of a wealthy grain elevator
Grain elevator
A grain elevator is a tower containing a bucket elevator, which scoops up, elevates, and then uses gravity to deposit grain in a silo or other storage facility...

 owner, Mr. Benson (Raymond Bailey
Raymond Bailey
Raymond Thomas Bailey was an American actor on the Broadway stage, movies, and television. He is best known for his role as wealthy banker, Milburn Drysdale, in the television series The Beverly Hillbillies....

). Working for his breakfast by doing chores in the backyard of kindly Mrs. Potts (Verna Felton
Verna Felton
Verna Felton was an American character actress who was best-known for providing many female voices in numerous Disney animated films, as well as voicing Fred Flintstone's mother-in-law Pearl Slaghoople for Hanna-Barbera...

), Hal stops paperboy Bomber (Nick Adams) from pestering neighbor Madge Owens (Kim Novak
Kim Novak
Kim Novak is an American film and television actress. She began her career with her roles in Pushover and Phffft! but achieved greater prominence in the 1955 film Picnic...

), who happens to be dating Alan. Her single-parent mother (Betty Field
Betty Field
Betty Field was an American film and stage actress. Through her father, she was a direct descendant of the Pilgrims John Alden and Priscilla Mullins....

) is hoping Madge will marry Alan, which would thus raise both Madge and herself into the town's highest, respectable social circles. Alan wants to marry Madge, but his father thinks she is beneath him. Madge tells her mother she doesn't love Alan and is weary of being liked only because she is pretty.

Hal gets along wonderfully with almost everyone, and Alan is very happy to see "good old Hal," whom he takes to the family's sprawling grain elevator operations. He promises Hal a steady job as a "wheat scooper" (though Hal is disappointed he is not made an executive) and invites Hal to the town's Labor Day picnic. Hal is wary about going to the picnic, but Alan nudges him into it, saying Hal's "date" for the picnic will be Madge's bookish younger sister Millie (Susan Strasberg
Susan Strasberg
Susan Elizabeth Strasberg was an American film and stage actress.-Background and career:Strasberg was born in New York City, New York, the daughter of theatre director and drama coach Lee Strasberg of the Actors Studio and former actress Paula Strasberg...

), who is quickly drawn to Hal's cheerful outlook and charisma. Alan reassures Mrs. Owens that although Hal flunked out of school and lost his football scholarship because he didn't study, there are no worries about him. The afternoon carries on very happily, until Hal carelessly starts talking about himself too much and Alan stops him with a cutting remark. As the sun goes down, everyone wanders off. Millie draws a sketch of Hal and tells him she secretly writes poetry. Hal's behavior towards her is friendly and utterly trustworthy, but his replies show he has no understanding of her world at all. Madge is named the town's annual Queen of Neewollah ("Halloween
Halloween
Hallowe'en , also known as Halloween or All Hallows' Eve, is a yearly holiday observed around the world on October 31, the night before All Saints' Day...

" spelled backwards), and Hal longingly gazes at her as she is brought down the river in a swan
Swan
Swans, genus Cygnus, are birds of the family Anatidae, which also includes geese and ducks. Swans are grouped with the closely related geese in the subfamily Anserinae where they form the tribe Cygnini. Sometimes, they are considered a distinct subfamily, Cygninae...

-shaped pedal-boat. They shyly say "Hi" to each other as she glides by.

Middle-aged schoolteacher Rosemary (Rosalind Russell
Rosalind Russell
Rosalind Russell was an American actress of stage and screen, perhaps best known for her role as a fast-talking newspaper reporter in the Howard Hawks screwball comedy His Girl Friday, as well as the role of Mame Dennis in the film Auntie Mame...

), who rents a room at the Owens house, has been brought to the picnic by store owner Howard Bevens (Arthur O'Connell
Arthur O'Connell
Arthur O'Connell was an American stage and film actor. He appeared in films in 1941 and television programs...

). When the band plays dance music, Howard says he can't dance, so Rosemary dances with Millie. Hal and Howard then start dancing together, which nettles Rosemary. She grabs Howard, who then dances with her. Hal tries to show Millie a dance he learned in Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

, but Millie can't quite get the beat. Madge stumbles upon this, begins clapping handily to the beat, and the two begin dancing together. Having been cast aside and ignored by both Rosemary and Hal, Millie sulks off and starts drinking from a whiskey flask hidden in Howard's jacket. Rosemary, drunk from the same whiskey, jealously breaks up the dance between Madge and Hal. Rosemary flings herself at Hal, saying he reminds her of a Roman
Ancient Rome
Ancient Rome was a thriving civilization that grew on the Italian Peninsula as early as the 8th century BC. Located along the Mediterranean Sea and centered on the city of Rome, it expanded to one of the largest empires in the ancient world....

 gladiator
Gladiator
A gladiator was an armed combatant who entertained audiences in the Roman Republic and Roman Empire in violent confrontations with other gladiators, wild animals, and condemned criminals. Some gladiators were volunteers who risked their legal and social standing and their lives by appearing in the...

. When Hal tries to ward off the schoolteacher, she rips his shirt then bitterly calls him a bum. Mrs. Owens and Alan show up and think Hal has caused a messy scandal, made all the worse when Millie breaks down, screaming, "Madge is the pretty one!" and becomes ill from the whiskey. Rosemary, still blinded by her anger, tells Mrs. Owens that Hal gave Millie the whiskey, while Howard's plea that he brought the whiskey seems to fall on deaf ears. By now a crowd is watching, and Hal flees into the darkness.

Madge follows Hal to Alan's car and gets in with him. He angrily tells her to go home. However, she won't budge, so he drives off with her to town. By the river he tells her he was sent to reform school
Reform school
A reform school in the United States was a term used to define, often somewhat euphemistically, what was often essentially a penal institution for boys, generally teenagers.-History:...

 as a boy for stealing a motorcycle and that his whole life is a failure. Madge kisses Hal, which astonishes him. They promise to meet after she gets off work at six the next evening. Hal drives back to Alan's house to return the car, but Alan has called the police and wants Hal arrested. After trying to talk things out, Hal flees the house in Alan's car with the police following close behind. Leaving the car back by the river, Hal goes into the water, gets away from them and shows up at Howard's apartment, asking to spend the night there. Howard is very understanding and now has his own worries: a highly distraught, desperate and remorseful Rosemary has begged him to marry her. Back at the Owens house, Madge and Millie cry themselves to sleep in their shared room.

The next morning, Howard comes to the Owens house, intending to tell Rosemary he wants to wait, but at the sight of him she becomes overjoyed, thinking he has come to take her away. Flustered in front of the whole household and other schoolteachers, Howard wordlessly goes along with this. As he passes Madge on the stairs, he tells her Hal is hiding in the backseat of his car. Hal is able to slip away before the other women gleefully paint and attach streamers and tin cans to Howard's car, throwing rice and asking him where he'll take Rosemary for their honeymoon. As Howard and Rosemary happily drive off to the Ozarks, Hal and Madge meet by a shed behind the house. He asks her to meet him in Tulsa, where he can get a room and a job at a hotel as a bellhop
Bellhop
A bellhop, also bellboy or bellman, is a hotel porter, who helps patrons with their luggage while checking in or out. Bellhops often wear a uniform , like certain other page boys or doormen...

 and elevator operator. Mrs. Owens finds them by the shed and threatens to call the police. Hal runs to catch a passing freight train, crying out to Madge, "You love me! You love me!"

Upstairs in their room, Millie tells Madge to "do something bright" for once in her life and go to Hal. Madge packs a small suitcase and, despite her mother's tears (but also nudged on by Mrs. Potts), boards a bus for Tulsa.

Production and cast

At the time the film was cast, William Holden was 37 years old and wary of playing Hal, given Novak was 23. In the film he keeps his hair combed in an untidy fringe over his forehead and has the sleeves of his shirt rolled up throughout the film. He shaved his chest for the shirtless shots and was reportedly nervous about his dancing for the "Moonglow" scene. Logan took him to Kansas roadhouses where he practiced steps in front of jukebox
Jukebox
A jukebox is a partially automated music-playing device, usually a coin-operated machine, that will play a patron's selection from self-contained media...

es with choreographer Miriam Nelson. Heavy thunderstorms with tornado warnings repeatedly interrupted shooting of the scene on location, and it was completed on a backlot in Burbank
Burbank, California
Burbank is a city in Los Angeles County in Southern California, United States, north of downtown Los Angeles. The estimated population in 2010 was 103,340....

, where Holden (according to some sources) was "dead drunk" to calm his nerves.

Millie, the independently minded girl who memorizes Shakespeare sonnets and rebels against her older sister, was an early role for Susan Strasberg, the daughter of well-known "Method
Method acting
Method acting is a phrase that loosely refers to a family of techniques used by actors to create in themselves the thoughts and emotions of their characters, so as to develop lifelike performances...

" drama teacher Lee Strasberg
Lee Strasberg
Lee Strasberg was an American actor, director and acting teacher. He cofounded, with directors Harold Clurman and Cheryl Crawford, the Group Theatre in 1931, which was hailed as "America's first true theatrical collective"...

. Elizabeth Wilson
Elizabeth Wilson
Elizabeth Welter Wilson is an American actress. She was elected to the Theatre Hall of Fame in 2007.-Life and career:Wilson was born in Grand Rapids, Michigan, the daughter of Marie Ethel and Henry Dunning Wilson, who was an insurance agent...

 had a bit part as one of the smirking schoolteachers (12 years later she played a major supporting role in Mike Nichols
Mike Nichols
Mike Nichols is a German-born American television, stage and film director, writer, producer and comedian. He began his career in the 1950s as one half of the comedy duo Nichols and May, along with Elaine May. In 1968 he won the Academy Award for Best Director for the film The Graduate...

' The Graduate
The Graduate
The Graduate is a 1967 American comedy-drama motion picture directed by Mike Nichols. It is based on the 1963 novel The Graduate by Charles Webb, who wrote it shortly after graduating from Williams College. The screenplay was by Buck Henry, who makes a cameo appearance as a hotel clerk, and Calder...

as Benjamin Braddock's attractive, slightly high-strung mom). Verna Felton
Verna Felton
Verna Felton was an American character actress who was best-known for providing many female voices in numerous Disney animated films, as well as voicing Fred Flintstone's mother-in-law Pearl Slaghoople for Hanna-Barbera...

, a longtime radio and TV character actor who was widely known to audiences in the 1950s, had a strong supporting role as neighbor Helen Potts. "Bomber" the paperboy was played by Nick Adams, who dated Natalie Wood
Natalie Wood
Natalie Wood, born Natalia Nikolaevna Zacharenko was an American film and television actress. After first working in films as a child, Wood became a successful Hollywood star as a young adult, receiving three Academy Award nominations before she was 25 years old.Wood began acting in movies at the...

 and was a friend of both James Dean
James Dean
James Byron Dean was an American film actor. He is a cultural icon, best embodied in the title of his most celebrated film, Rebel Without a Cause , in which he starred as troubled Los Angeles teenager Jim Stark...

 and Elvis Presley
Elvis Presley
Elvis Aaron Presley was one of the most popular American singers of the 20th century. A cultural icon, he is widely known by the single name Elvis. He is often referred to as the "King of Rock and Roll" or simply "the King"....

. Mr. Benson played by Raymond Bailey (without his toupee), later known on television as banker, Milburn Drysdale. Reta Shaw
Reta Shaw
Reta Shaw was an American character actress known for playing authoritative women, housekeepers, and domineering wives, especially on television...

, Elizabeth Wilson
Elizabeth Wilson
Elizabeth Welter Wilson is an American actress. She was elected to the Theatre Hall of Fame in 2007.-Life and career:Wilson was born in Grand Rapids, Michigan, the daughter of Marie Ethel and Henry Dunning Wilson, who was an insurance agent...

 and Arthur O'Connell
Arthur O'Connell
Arthur O'Connell was an American stage and film actor. He appeared in films in 1941 and television programs...

 recreated their roles from the original Broadway
Broadway theatre
Broadway theatre, commonly called simply Broadway, refers to theatrical performances presented in one of the 40 professional theatres with 500 or more seats located in the Theatre District centered along Broadway, and in Lincoln Center, in Manhattan in New York City...

 production.

Location filming

The extensive use of Kansas locations highlighted the naturalistic, small-town drama. The Labor Day picnic scenes were shot and edited like a documentary film. Picnic was shot mostly on location in five central Kansas
Kansas
Kansas is a US state located in the Midwestern United States. It is named after the Kansas River which flows through it, which in turn was named after the Kansa Native American tribe, which inhabited the area. The tribe's name is often said to mean "people of the wind" or "people of the south...

 towns:
  • Halstead
    Halstead, Kansas
    Halstead is a city in Harvey County, Kansas, United States. Halstead was named in honor of Murat Halstead, a respected Civil War correspondent and newspaper editor. As of the 2010 census, the city population was 2,085.-History:...

    's Riverside Park is where all the Labor Day picnic scenes (some of which are semi-documentary) were filmed. The park and many landmarks still existed at the time of the movie's 50th anniversary.
  • Hutchinson
    Hutchinson, Kansas
    Hutchinson is the largest city in and the county seat of Reno County, Kansas, United States, northwest of Wichita, on the Arkansas River. It has been home to salt mines since 1887, thus its nickname of "Salt City", but locals call it "Hutch"...

    , with its huge grain elevators.
  • Nickerson
    Nickerson, Kansas
    Nickerson is a city in Reno County, Kansas, United States. It was named in honor of Atchison, Topeka and Santa Fe Railway president Thomas Nickerson when the town was founded in 1872. As of the 2010 census, the city population was 1,070.-Geography:...

     is the location of the two adjacent houses where Madge (Kim Novak) and her family live, with Mrs. Potts next door, also where Hal (William Holden) "jumps a freight" to go to Tulsa and where Madge boards a bus in the last scene.
  • Salina
    Salina, Kansas
    Salina is a city in and the county seat of Saline County, Kansas, United States. As of the 2010 census, the city population was 47,707. Located in one of the world's largest wheat-producing areas, Salina is a regional trade center for north-central Kansas...

    , where Hal jumps off a train in the opening scene and meets Alan (Cliff Robertson) at Alan's father's large house. This also is where Madge kisses Hal by the Saline River and where he escapes from the police by running under a waterfall.
  • Sterling
    Sterling, Kansas
    Sterling is a city in Rice County, Kansas, United States. As of the 2010 census, the city population was 2,328. Sterling is home to Sterling College.- History :...

    , where the pre-picnic swim in the lake was filmed.

Cinemascope format

James Wong Howe
James Wong Howe
James Wong Howe, A.S.C. was a Chinese American cinematographer who worked on over 130 films...

's widescreen photography for the film was considered trendsetting. The Cinemascope format was highlighted in the film's final aerial shot when it pulls back to frame a sprawling horizon showing both a freight train and a Continental Trailways
Trailways Transportation System
The Trailways Transportation System is an American group of 80 independent bus companies that have entered into a franchising agreement. The company is headquartered in Fairfax, Virginia.- History :...

 bus separately bearing the two leading characters. Restoration was performed on the film in the mid-1990s, which brought many art-house screenings.

Music

"Theme From Picnic
Theme from Picnic
"Theme from Picnic" is a popular song, originated in the 1955 movie Picnic. It is often referred to simply as "Picnic".The music was written by George Duning, and the lyrics were written by Steve Allen...

" was a hit song which reached number one on the 1956 Billboard
Billboard (magazine)
Billboard is a weekly American magazine devoted to the music industry, and is one of the oldest trade magazines in the world. It maintains several internationally recognized music charts that track the most popular songs and albums in various categories on a weekly basis...

charts and was number 14 overall that year. Composed by George Duning
George Duning
George Duning was an American musician and film composer. He was born in Richmond, Indiana and educated in Cincinnati, Ohio at the Cincinnati Conservatory of Music, where his mentor was Mario Castelnuovo-Tedesco....

 and Steve Allen
Steve Allen (comedian)
Stephen Valentine Patrick William "Steve" Allen was an American television personality, musician, composer, actor, comedian, and writer. Though he got his start in radio, Allen is best known for his television career. He first gained national attention as a guest host on Arthur Godfrey's Talent...

 (although Allen's lyrics were not used in the film), the song is featured in the famous dance scene between Holden and Novak, wherein Columbia's musical director Morris Stoloff
Morris Stoloff
Morris Stoloff was a musical composer.Stoloff worked as a music director at Columbia Pictures from 1936 to 1962...

 blended "Theme From Picnic" with the 1930s standard "Moonglow
Moonglow (song)
"Moonglow", also known as "Moonglow and Love" is a 1933 popular song with music by Will Hudson and Irving Mills and words by Eddie DeLange.-Musicological Notes:...

". The two songs were often paired in later recordings by other artists. The soundtrack album reached #23 on the Billboard charts.

Reaction

Picnic was widely successful both financially and critically when first released, winning two Academy Awards for its art direction, sets and editing along with four other nominations. In the wake of changing tastes and cinematic trends throughout the 1960s, the film was dismissed in retrospective reviews written during the next two decades. However, by the end of the 20th century - following releases in its original aspect ratio
Aspect ratio (image)
The aspect ratio of an image is the ratio of the width of the image to its height, expressed as two numbers separated by a colon. That is, for an x:y aspect ratio, no matter how big or small the image is, if the width is divided into x units of equal length and the height is measured using this...

 on Laserdisc
Laserdisc
LaserDisc was a home video format and the first commercial optical disc storage medium. Initially licensed, sold, and marketed as MCA DiscoVision in North America in 1978, the technology was previously referred to interally as Optical Videodisc System, Reflective Optical Videodisc, Laser Optical...

 and DVD
DVD
A DVD is an optical disc storage media format, invented and developed by Philips, Sony, Toshiba, and Panasonic in 1995. DVDs offer higher storage capacity than Compact Discs while having the same dimensions....

 - critics were praising its resonant portrayal of small-town life in America during the Eisenhower
Dwight D. Eisenhower
Dwight David "Ike" Eisenhower was the 34th President of the United States, from 1953 until 1961. He was a five-star general in the United States Army...

 era, along with its melodic soundtrack and strong performances by a supporting cast, including Arthur O'Connell (reprising the role he played during Picnics successful run on Broadway) and a young Susan Strasberg. A half-century later, both of these performances still drew wide praise.

Holden's charisma as Hal has been acknowledged in later reviews, but the role is not cited as among the best of his career. Although Novak's character was quietly rebelling against being thought of as "only pretty," she has nonetheless been criticized as being too passive in the role. Rosalind Russell's performance as an emotionally distraught, often overbearing middle-aged schoolteacher has drawn both admiring and highly dismissive commentary in DVD reviews. Much of Picnics lasting appeal seems to derive from its well-drawn supporting characters and subplots, the authentic location settings in central Kansas and the time-capsule depiction of life in 1955 small-town America.

Awards

Picnic won Academy Awards
Academy Awards
An Academy Award, also known as an Oscar, is an accolade bestowed by the American Academy of Motion Picture Arts and Sciences to recognize excellence of professionals in the film industry, including directors, actors, and writers...

 for Best Art Direction-Set Decoration, Color
Academy Award for Best Art Direction
The Academy Awards are the oldest awards ceremony for achievements in motion pictures. The Academy Award for Best Art Direction recognizes achievement in art direction on a film. The films below are listed with their production year, so the Oscar 2000 for best art direction went to a film from 1999...

 (William Flannery
William Flannery
William Flannery was an American art director. He won an Academy Award in the category Best Art Direction for the film Picnic.-External links:...

, Jo Mielziner
Jo Mielziner
Joseph "Jo" Mielziner was an American theatrical scenic, and lighting designer born in Paris, France. He is "the most successful set designer of the Golden era of Broadway", and worked on both stage plays and musicals.-Career:He was the son of artist Leo Mielziner, Sr...

, Robert Priestley
Robert Priestley
Robert Priestley was an American set decorator. He won two Academy Awards and was nominated for another in the category Best Art Direction.-Selected filmography:...

) and Best Film Editing
Academy Award for Film Editing
The Academy Award for Film Editing is one of the annual awards of the Academy of Motion Picture Arts and Sciences. Nominations for this award are closely correlated with the Academy Award for Best Picture. Since 1981, every film selected as Best Picture has also been nominated for the Film Editing...

 and was nominated for Best Actor in a Supporting Role
Academy Award for Best Supporting Actor
Performance by an Actor in a Supporting Role is one of the Academy Awards of Merit presented annually by the Academy of Motion Picture Arts and Sciences to recognize an actor who has delivered an outstanding performance while working within the film industry. Since its inception, however, the...

 (O'Connell, who reprised his stage role), Best Director
Academy Award for Directing
The Academy Award for Achievement in Directing , usually known as the Best Director Oscar, is one of the Awards of Merit presented by the Academy of Motion Picture Arts and Sciences to directors working in the motion picture industry...

, Best Music, Scoring of a Dramatic or Comedy Picture
Academy Award for Original Music Score
The Academy Award for Original Score is presented to the best substantial body of music in the form of dramatic underscoring written specifically for the film by the submitting composer.-Superlatives:...

 (George Duning) and Best Picture
Academy Award for Best Picture
The Academy Award for Best Picture is one of the Academy Awards of Merit presented annually by the Academy of Motion Picture Arts and Sciences to artists working in the motion picture industry. The Best Picture category is the only category in which every member of the Academy is eligible not only...

.

In 2002 Picnic was ranked #59 in AFI's 100 Years... 100 Passions
AFI's 100 Years... 100 Passions
Part of the AFI 100 Years… series, AFI's 100 Years…100 Passions is a list of the top 100 greatest love stories in American cinema. The list was unveiled by the American Film Institute on June 11, 2002, in a CBS television special hosted by American film and TV actress Candice Bergen.-The...

.

Subliminal marketing hoax

In 1957, marketing researcher James Vicary
James Vicary
James McDonald Vicary was a market researcher best known for pioneering the notion of subliminal advertising in 1957.-Biography:...

 said he had included subliminal messages such as eat popcorn
Popcorn
Popcorn, or popping corn, is corn which expands from the kernel and puffs up when heated. Corn is able to pop because, like sorghum, quinoa and millet, its kernels have a hard moisture-sealed hull and a dense starchy interior. This allows pressure to build inside the kernel until an explosive...

and drink Coca-Cola
Coca-Cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...

in public screenings of Picnic for six weeks, claiming sales of Coca-Cola and popcorn increased 18.1% and 57.8% respectively. However, Vicary later admitted there had never been any such messages and his announcement was itself a marketing trick.

Remakes

Picnic was remade
Remake
A remake is a piece of media based primarily on an earlier work of the same medium.-Film:The term "remake" is generally used in reference to a movie which uses an earlier movie as the main source material, rather than in reference to a second, later movie based on the same source...

 for television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...

 twice, first in 1986, directed by Marshall W. Mason
Marshall W. Mason
Marshall W. Mason is an American theater director, the founder and for eighteen years, artistic director of the Circle Repertory Company in New York City....

 and starring Gregory Harrison
Gregory Harrison
Gregory Neale Harrison is an American actor. He is probably best known for his role as Chandler in the 1987 cult favorite North Shore and as Trapper John MacIntyre's young surgeon, Dr. George Alonzo 'Gonzo' Gates, on the CBS series Trapper John, M.D....

, Jennifer Jason Leigh
Jennifer Jason Leigh
Jennifer Jason Leigh is an American film and stage actress, best known for her roles in Fast Times at Ridgemont High, Single White Female, Last Exit to Brooklyn, Georgia and Short Cuts...

, Michael Learned
Michael Learned
Michael Learned is an American actress known for her role as Olivia Walton on The Waltons.-Personal life:Learned was born in Washington, D.C., the daughter of Elizabeth Duane "Betti" and Bruce Learned, a diplomat. Her maternal grandfather was an attaché for the United States Embassy in Rome...

, Rue McClanahan
Rue McClanahan
Rue McClanahan was an American actress, best known for her roles on television as Vivian Harmon on Maude, Fran Crowley on Mama's Family, and Blanche Devereaux on The Golden Girls, for which she won an Emmy Award for Outstanding Lead Actress in 1987.-Early life:McClanahan was born Eddie Rue...

 and Dick Van Patten
Dick Van Patten
Richard Vincent "Dick" Van Patten is an American actor, best known for his role as patriarch Tom Bradford on the television sitcom Eight is Enough. He began work as a child actor and was successful on the [New York] stage, appearing in more than a dozen plays as a teenager...

. The second remake was in 2000, starring Josh Brolin
Josh Brolin
Josh James Brolin is an American actor. He has acted in theater, film and television roles since 1985, and won acting awards for his roles in the films W., No Country for Old Men, Milk and True Grit.-Early life:...

, Gretchen Mol
Gretchen Mol
Gretchen Mol is an American actress and former model. She is known for her roles in films like Rounders, Celebrity, 3:10 to Yuma, The Thirteenth Floor,and The Notorious Bettie Page, where she played the title character...

, Bonnie Bedelia
Bonnie Bedelia
Bonnie Bedelia Culkin is an American actress best known for her supporting roles in the action film Die Hard and the courtroom drama Presumed Innocent...

, Jay O. Sanders
Jay O. Sanders
Jay Olcutt Sanders is an American character actor.Sanders was born in Austin, Texas, to Phyllis Rae and James Olcutt Sanders. He is noted for playing Mob lawyer character Steven Kordo in the 1986–88 NBC detective series Crime Story...

 and Mary Steenburgen
Mary Steenburgen
Mary Nell Steenburgen is an American actress. She is best known for playing the role of Lynda Dummar in Jonathan Demme's Melvin and Howard, which earned her an Academy Award and a Golden Globe.-Early life:...

. The screenplay adaptation by Shelley Evans was directed by Ivan Passer
Ivan Passer
Ivan Passer is a Czech-born film director and screenwriter.A significant figure in the Czech New Wave of the mid-1960s, Passer worked closely with Miloš Forman on many of his films, and directed his first feature in 1965...

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