Motto
Encyclopedia
A motto is a phrase meant to formally summarize the general motivation or intention of a social group or organization. A motto may be in any language, but Latin
Latin
Latin is an Italic language originally spoken in Latium and Ancient Rome. It, along with most European languages, is a descendant of the ancient Proto-Indo-European language. Although it is considered a dead language, a number of scholars and members of the Christian clergy speak it fluently, and...

 is the most used. The local language is usual in the mottoes of government
Government
Government refers to the legislators, administrators, and arbitrators in the administrative bureaucracy who control a state at a given time, and to the system of government by which they are organized...

s. In informal ways, it can be a rule or slogan someone follows, or lives their life by.

Heraldry

In heraldry
Heraldry
Heraldry is the profession, study, or art of creating, granting, and blazoning arms and ruling on questions of rank or protocol, as exercised by an officer of arms. Heraldry comes from Anglo-Norman herald, from the Germanic compound harja-waldaz, "army commander"...

, a motto is often depicted on a scroll
Scroll
A scroll is a roll of parchment, papyrus, or paper, which has been drawn or written upon.Scroll may also refer to:*Scroll , the decoratively curved end of the pegbox of string instruments such as violins...

 in an achievement of arms, typically below the shield or else above the crest as in Scots heraldry.

In English heraldry
English heraldry
English heraldry is the form of coats of arms and other heraldic bearings and insignia used in England. It lies within the Gallo-British tradition. Coats of arms in England are regulated and granted to individuals by the College of Arms. They are subject to a system of cadency to distinguish...

 mottoes are not granted with armorial bearings, and may be adopted and changed at will. In Scottish heraldry
Scottish heraldry
Heraldry in Scotland, while broadly similar to that practised in England and elsewhere in western Europe, has its own distinctive features. Its heraldic executive is separate from that of the rest of the United Kingdom.-Executive:...

 mottoes can only be changed by re-matriculation, with the Lord Lyon King of Arms
Lord Lyon King of Arms
The Lord Lyon King of Arms, the head of Lyon Court, is the most junior of the Great Officers of State in Scotland and is the Scottish official with responsibility for regulating heraldry in that country, issuing new grants of arms, and serving as the judge of the Court of the Lord Lyon, the oldest...

. Although very unusual and perhaps outside standard heraldic practice, there are some examples of the particular appearance of the motto scroll and letters thereon being blazoned.

A canting motto is one that contains word play
Word play
Word play or wordplay is a literary technique in which the words that are used become the main subject of the work, primarily for the purpose of intended effect or amusement...

. For example, the motto of the Earl of Onslow
Earl of Onslow
Earl of Onslow, of Onslow in the County of Shropshire, is a title in the Peerage of the United Kingdom. It was created in 1801 for George Onslow, 4th Baron Onslow. The Onslow family descends from Arthur Onslow, who represented Bramber, Sussex and Guildford in the House of Commons...

 is Festina lente, punningly interpreting on-slow (literally "make haste slowly").

The motto of the County
Counties of England
Counties of England are areas used for the purposes of administrative, geographical and political demarcation. For administrative purposes, England outside Greater London and the Isles of Scilly is divided into 83 counties. The counties may consist of a single district or be divided into several...

 of Somerset
Somerset
The ceremonial and non-metropolitan county of Somerset in South West England borders Bristol and Gloucestershire to the north, Wiltshire to the east, Dorset to the south-east, and Devon to the south-west. It is partly bounded to the north and west by the Bristol Channel and the estuary of the...

 is in Anglo-Saxon
Old English language
Old English or Anglo-Saxon is an early form of the English language that was spoken and written by the Anglo-Saxons and their descendants in parts of what are now England and southeastern Scotland between at least the mid-5th century and the mid-12th century...

; that of South Cambridgeshire
South Cambridgeshire
South Cambridgeshire is a mostly rural local government district of Cambridgeshire, England. It was formed on 1 April 1974 by the merger of Chesterton Rural District and South Cambridgeshire Rural District. It surrounds the city of Cambridge, which is administered separately from the district by...

 in the English Fens
The Fens
The Fens, also known as the , are a naturally marshy region in eastern England. Most of the fens were drained several centuries ago, resulting in a flat, damp, low-lying agricultural region....

 is in Dutch
Dutch language
Dutch is a West Germanic language and the native language of the majority of the population of the Netherlands, Belgium, and Suriname, the three member states of the Dutch Language Union. Most speakers live in the European Union, where it is a first language for about 23 million and a second...

.

Ships and submarines in the Royal Navy
Royal Navy
The Royal Navy is the naval warfare service branch of the British Armed Forces. Founded in the 16th century, it is the oldest service branch and is known as the Senior Service...

 each have a badge and motto, as do units of the Royal Air Force
Royal Air Force
The Royal Air Force is the aerial warfare service branch of the British Armed Forces. Formed on 1 April 1918, it is the oldest independent air force in the world...

.

Literature

In literature, a motto is a sentence, phrase, poem, or word prefixed to an essay, chapter, novel, or the like suggestive of its subject matter. It is a short, suggestive expression of a guiding principle for the written material that follows.

For example, Robert Louis Stevenson
Robert Louis Stevenson
Robert Louis Balfour Stevenson was a Scottish novelist, poet, essayist and travel writer. His best-known books include Treasure Island, Kidnapped, and Strange Case of Dr Jekyll and Mr Hyde....

's Travels with a Donkey in the Cévennes
Travels with a Donkey in the Cévennes
Travels with a Donkey in the Cévennes is one of Robert Louis Stevenson's earliest published works and is considered a pioneering classic of outdoor literature.-Background:...

uses mottos at the start of each section.

See also

  • Epigram
    Epigram
    An epigram is a brief, interesting, usually memorable and sometimes surprising statement. Derived from the epigramma "inscription" from ἐπιγράφειν epigraphein "to write on inscribe", this literary device has been employed for over two millennia....

  • Hendiatris
    Hendiatris
    Hendiatris is a figure of speech used for emphasis, in which three words are used to express one idea...

  • Inscription
  • List of Latin phrases
  • List of mottos
  • Slogan
    Slogan
    A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm . Slogans vary from the written and the...

  • Tagline
    Tagline
    A tagline is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product , or to reinforce the audience's memory of a product...

  • United in diversity
    Motto of the European Union
    United in diversity is the official motto of the European Union . Its translations in the other 22 languages of the EU have equal standing. The Latin version, In varietate concordia is also used as a compromise...

  • United we stand, divided we fall
    United we stand, divided we fall
    "United we stand, divided we fall" is a phrase that has been used in mottos, from nations and states to songs. The basic concept is that unless the people are united, it is easy to destroy them.-Early use:...

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