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A tagline is a variant of a branding slogan
Advertising slogan

Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product....
 typically used in marketing
Marketing

Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large....
 materials and advertising
Advertising

Advertising is a form of communication that typically attempts to persuade potential customers to Purchasing or to consume more of a particular brand of Product or Service ....
. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand
Brand

A brand is a collection of symbols, experiences and associations connected with a product, a service, a person or any other artifact or entity....
 or product (like a film), or to reinforce the audience's memory
Memory

In psychology, memory is an organism's mental ability to store, retain and recall information. Traditional studies of memory began in the fields of philosophy, including techniques of mnemonic....
 of a product. Some taglines are successful enough to warrant inclusion in popular culture
Popular culture

Popular culture is the totality of Distinction memes, ideas, Perspective s and Attitude s that are deemed preferred per an informal consensus within the mainstream of a given culture....
, often becoming snowclone
Snowclone

A snowclone is a type of clich? and phrasal template originally defined as "a multi-use, customizable, instantly recognizable, time-worn, quoted or misquoted phrase or sentence that can be used in an entirely open array of different jokey variants by lazy journalists and writers."...
s.

Examples of famous movie/television taglines are:






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A tagline is a variant of a branding slogan
Advertising slogan

Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product....
 typically used in marketing
Marketing

Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large....
 materials and advertising
Advertising

Advertising is a form of communication that typically attempts to persuade potential customers to Purchasing or to consume more of a particular brand of Product or Service ....
. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand
Brand

A brand is a collection of symbols, experiences and associations connected with a product, a service, a person or any other artifact or entity....
 or product (like a film), or to reinforce the audience's memory
Memory

In psychology, memory is an organism's mental ability to store, retain and recall information. Traditional studies of memory began in the fields of philosophy, including techniques of mnemonic....
 of a product. Some taglines are successful enough to warrant inclusion in popular culture
Popular culture

Popular culture is the totality of Distinction memes, ideas, Perspective s and Attitude s that are deemed preferred per an informal consensus within the mainstream of a given culture....
, often becoming snowclone
Snowclone

A snowclone is a type of clich? and phrasal template originally defined as "a multi-use, customizable, instantly recognizable, time-worn, quoted or misquoted phrase or sentence that can be used in an entirely open array of different jokey variants by lazy journalists and writers."...
s.

Examples of famous movie/television taglines are:
  • Be afraid. Be very afraid. – The Fly
    The Fly (1986 film)

    The Fly is an American science fiction horror film released in . Produced by Mel Brooks and 20th Century Fox, directed by David Cronenberg, and starring Jeff Goldblum, Geena Davis and John Getz, it is a big budget remake of the The Fly of the same name, but with a substantially different Plot ....
  • In space no one can hear you scream. – Alien
    Alien (film)

    Alien is a 1979 science fiction film/horror film directed by Ridley Scott and starring Tom Skerritt, Sigourney Weaver, Veronica Cartwright, Harry Dean Stanton, John Hurt, Ian Holm and Yaphet Kotto....
  • Just when you thought it was safe to go back in the water... – Jaws 2
    Jaws 2

    Jaws 2 is a 1978 in film Cinema of the United States horror film/thriller directed by Jeannot Szwarc. It is the first sequel to Steven Spielberg's 48th Academy Awards-winning classic Jaws ....
  • A long time ago in a galaxy far, far away... – Star Wars
    Star Wars

    Star Wars is an epic film space opera Media franchise initially conceived by George Lucas. The first film in the franchise was simply titled Star Wars Episode IV: A New Hope, but later had the subtitle Episode IV: A New Hope added to distinguish it from its sequels and prequels....
  • Love means never having to say you're sorry
    Love means never having to say you're sorry

    "Love means never having to say you're sorry." is a line from the novel and 1970 film Love Story starring Ali MacGraw and Ryan O'Neal. The quote appears twice in the film....
     – Love Story
    Love Story (1970 film)

    Love Story is a 1970 in film romantic drama film written by Erich Segal based on his 1970 best-seller Love Story . It was directed by Arthur Hiller....
  • To boldly go where no man has gone before – Star Trek
    Star Trek

    Star Trek is an American Science fiction on television entertainment series and media franchise. The Star Trek fictional universe created by Gene Roddenberry is the setting of six television series including the original 1966 Star Trek: The Original Series, in addition to ten feature films with Star Trek to be released on May 8,...
  • The truth is out there. – The X-Files
    The X-Files

    The X-Files is a Peabody Award, Golden Globe and Emmy Award-winning American cult following science fiction television series, created by Chris Carter , which first aired in 1993 and ended in 2002....


See also

  • Advertising slogan
    Advertising slogan

    Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product....
  • Premise (film)
    Premise (film)

    The premise of a film or screenplay is the fundamental concept that drives the Plot .Most premises can be expressed very simply, and many films can be identified simply from a short sentence describing the premise....
  • Signature block
    Signature block

    A signature block is a block of text automatically appended at the bottom of an e-mail message, Usenet article, or Internet forum post. This has the effect of "signing off" the message and in a reply message of indicating that no more response follows....