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Word play
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Word play is a literary technique in which the words that are used become the main subject of the work. Puns, phonetic mix-ups such as spoonerisms, obscure words and meanings, clever rhetorical excursions, oddly formed sentences, and telling character names are common examples of word play.
Word play is quite common in oral cultures as a method of reinforcing meaning.
Examples of visual orthographic and sound-based word play abound in both alphabetically and non-alphabetically written literature (eg.

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Word play is a literary technique in which the words that are used become the main subject of the work. Puns, phonetic mix-ups such as spoonerisms, obscure words and meanings, clever rhetorical excursions, oddly formed sentences, and telling character names are common examples of word play.
Word play is quite common in oral cultures as a method of reinforcing meaning.
Examples of visual orthographic and sound-based word play abound in both alphabetically and non-alphabetically written literature (eg. Chinese).
The most wonderful examples of telling character names occur in the comic books of Asterix. See Humour in Asterix.
Most writers engage in word play to some extent, but certain writers are particularly adept or committed to word play at length. Shakespeare's "quibbles" have made him a noted punster. P.G. Wodehouse was also hailed, by The Times as a "comic genius recognized in his lifetime as a classic and an old master of farce" for his ingenious wordplay. James Joyce, author of Ulysses and Finnegans Wake, is another noted word-player. For example, Joyce's phrase "they were yung and easily freudened" clearly conveys the meaning "young and easily frightened", but it also makes puns on the names of two famous psychoanalysts, Jung and Freud.
Other writers and entertainers closely identified with word play include:
Plays can enter common usage as neologisms.
Word play is closely related to word games, that is, games in which the point is manipulating words. See also language game for a linguist's variation. The Hungarian term for wordplay, occasionally used in the circle for its diaeres, is Szójáték.
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