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Leitmotif



 
 
A leitmotif (also leitmotiv; lit. "leading motif") is a recurring musical theme
Theme (music)

In music, a theme is the material, usually a recognizable melody, upon which part or all of a composition is based. It may be perceivable as a complete musical expression in itself, separate from the work in which it is found ....
, associated with a particular person, place, or idea. The word has also been used by extension to mean any sort of recurring theme, whether in music, literature
Literature

Literature is the art of written works. Literally translated, the word means "acquaintance with letters" . In Western culture the most basic written literary types include fiction and non-fiction....
, or the life of a fictional character or a real person.

Although usually a short melody
Melody

In music, a melody , also tune, voice, or line, is a linear succession of musical tones which is perceived as a single entity....
, it can also be a chord
Chord (music)

In music and music theory a chord is a set of two or more different note that sound simultaneously. Most often, in European-influenced music, chords are tertian Sonority that can be constructed as stacks of thirds relative to some underlying musical scale....
 progression
Chord progression

A chord progression is series of chord s played in order. Chord progressions are central to most modern music and the principal study of harmony....
 or even a simple rhythm
Rhythm

Rhythm is the variation of the length and accentuation of a series of sounds or other events....
. Leitmotifs can help to bind a work together into a coherent whole, and also enable the composer to relate a story without the use of words, or to add an extra level to an already present story.

The word is usually used when talking about dramatic works, especially opera
Opera

Opera is an Performing arts in which singers and musicians perform a dramatic work which combines a text and a musical score. Opera is part of the Western classical music tradition....
s, although leitmotifs are also used in other musical genres, such as instrumental pieces, cinema, and video game music.

The word itself has a mixed etymology
Etymology

Etymology is the study of the roots and history of words; and how their form and meaning have changed over time.In languages with a long detailed history, etymology makes use of philology, the study of how words change from culture to culture over time....
, as a further meaning to the German word was borrowed in the 18th century from the French , meaning "motive" or "theme", while the German word itself can be traced back to the 16th century, meaning only "motive" (cf.






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A leitmotif (also leitmotiv; lit. "leading motif") is a recurring musical theme
Theme (music)

In music, a theme is the material, usually a recognizable melody, upon which part or all of a composition is based. It may be perceivable as a complete musical expression in itself, separate from the work in which it is found ....
, associated with a particular person, place, or idea. The word has also been used by extension to mean any sort of recurring theme, whether in music, literature
Literature

Literature is the art of written works. Literally translated, the word means "acquaintance with letters" . In Western culture the most basic written literary types include fiction and non-fiction....
, or the life of a fictional character or a real person.

Although usually a short melody
Melody

In music, a melody , also tune, voice, or line, is a linear succession of musical tones which is perceived as a single entity....
, it can also be a chord
Chord (music)

In music and music theory a chord is a set of two or more different note that sound simultaneously. Most often, in European-influenced music, chords are tertian Sonority that can be constructed as stacks of thirds relative to some underlying musical scale....
 progression
Chord progression

A chord progression is series of chord s played in order. Chord progressions are central to most modern music and the principal study of harmony....
 or even a simple rhythm
Rhythm

Rhythm is the variation of the length and accentuation of a series of sounds or other events....
. Leitmotifs can help to bind a work together into a coherent whole, and also enable the composer to relate a story without the use of words, or to add an extra level to an already present story.

The word is usually used when talking about dramatic works, especially opera
Opera

Opera is an Performing arts in which singers and musicians perform a dramatic work which combines a text and a musical score. Opera is part of the Western classical music tradition....
s, although leitmotifs are also used in other musical genres, such as instrumental pieces, cinema, and video game music.

The word itself has a mixed etymology
Etymology

Etymology is the study of the roots and history of words; and how their form and meaning have changed over time.In languages with a long detailed history, etymology makes use of philology, the study of how words change from culture to culture over time....
, as a further meaning to the German word was borrowed in the 18th century from the French , meaning "motive" or "theme", while the German word itself can be traced back to the 16th century, meaning only "motive" (cf. Latin ). Prefixing it with leit- (coming from the German , "to lead"), produces (German plural
Plural

Plural is a grammatical number, typically referring to more than one of the referent in the real world. In the English language, singular and plural are the only grammatical numbers....
: ), meaning "leading motif".

Usage in classical music


The use of characteristic, short, recurring motives in orchestral music can be traced back to the late eighteenth century. In French opera of this period (such as the works of Grétry
André Ernest Modeste Grétry

Andr? Ernest Modeste Gr?try was acomposer from the Prince-Bishopric of Li?ge , who worked from 1767 onwards in France and took French nationality....
 and Méhul
Étienne Méhul

Etienne Henri M?hul was a France composer, "the most important opera composer in France during the French Revolution." He was also the first composer to be called a "Romanticism"....
) "reminiscence motifs" can be identified, which may recur at a significant juncture in the plot to establish an association with earlier events. Their use is however not extensive or systematic. The power of the technique was exploited early in the nineteenth century by composers of Romantic opera, such as Carl Maria von Weber
Carl Maria von Weber

Carl Maria Friedrich Ernst von Weber was a Germans composer, conducting, pianist, guitarist and critic, one of the first significant composers of the Romanticism school....
 . Indeed, the first use of the word "leitmotif" in print was by the critic
Critic

The word critic comes from the Greek language ' , "able to discern", which in turn derives from the word ' , meaning a person who offers reasoned judgment or analysis, value judgment, interpretation, or observation....
 F. W. Jähns in describing Weber's work, although this was not until 1871. Motives were also important in purely instrumental music of the time: the most famous example is the opening movement of Beethoven
Ludwig van Beethoven

Ludwig van Beethoven was a German composer and pianist. He was a crucial figure in the transitional period between the Classical music era and Romantic music eras in classical music, and remains one of the most acclaimed and influential composers of all time....
's Fifth Symphony
Symphony No. 5 (Beethoven)

Ludwig van Beethoven's Symphony No. 5 in C minor, opus number 67 was written in 1804?08. This symphony is one of the most popular and well-known musical composition in all of European classical music, and one of the most often-played symphonies....
, whose central motif was said by Beethoven's friend and biographer Schindler to represent "fate knocking at the door". The related idea of the was coined by Hector Berlioz
Hector Berlioz

Louis Hector Berlioz was a French Romantic music composer and guitarist, best known for his compositions Symphonie fantastique and Requiem . Berlioz made great contributions to the modern orchestra with his Treatise on Instrumentation and by utilizing huge orchestral forces for his works; as a conductor, he performed several c...
 in reference to his Symphonie Fantastique
Symphonie Fantastique

An Episode in the Life of the Artist Opus 14, usually referred to by its subtitle Symphonie fantastique is a symphony written by French composer Hector Berlioz in 1830....
, a purely instrumental work that has a recurring melody representing the love of the central characters.

It is Richard Wagner
Richard Wagner

Wilhelm Richard Wagner was a German composer, Conducting, theatre director and essayist, primarily known for his operas . Unlike most other great opera composers, Wagner wrote both the scenario and libretto for his works....
, however, who is the composer most often associated with leitmotifs. His cycle of four operas, Der Ring des Nibelungen
Der Ring des Nibelungen

Der Ring des Nibelungen is a literature cycle of four epic poetry music dramas by the Germany composer Richard Wagner. The operas are based loosely on characters from the Sagas and the Nibelungenlied....
, uses dozens of leitmotifs, often relating to specific characters, things, or situations. While some of these leitmotifs occur in only one of the operas, many occur throughout the entire cycle. Some controversy surrounded the use of the word in Wagner's own circle: Wagner never authorised the use of the word "leitmotiv", using words such as "Grundthema" (basic idea), or simply "Motiv", instead. The word was disputed because of its early association with the overly literal interpretations of Wagner's music by Hans von Wolzogen
Hans von Wolzogen

Baron Hans Paul von Wolzogen , was a Germany man of letters, editor and publisher. He is best known for his connection with Wagner and the 'Bayreuth Circle'....
, who in 1876 published a "Leitfaden" (guide or manual) to the "Ring". In it he isolated and named all of the recurring motives in the cycle (the motive of "Servitude", the "Spear" or "Treaty" motive, etc), often leading to absurdities or contradictions with Wagner's actual practice. The resulting list of leitmotives attracted the ridicule of anti-Wagnerian critics and composers (such as Eduard Hanslick
Eduard Hanslick

Eduard Hanslick was a Bohemian-Austrian writer on music....
, Claude Debussy
Claude Debussy

Achille-Claude Debussy was a French composer. Along with Maurice Ravel, he is considered one of the most prominent figures working within the field of Impressionist music, though he himself intensely disliked the term when applied to his compositions....
, or Igor Stravinsky
Igor Stravinsky

Igor Fyodorovich Stravinsky was a Russian-born composer, considered by many to be the most influential composer of 20th century music. He was a quintessentially Cosmopolitanism Russian who was named by Time as one of the 100 most influential people of the century....
). They identified it with Wagner's own approach to composing, and mocked the impression of a musical "address book" or list of "cloakroom numbers" it created. In fact Wagner himself never publicly named any of his leitmotives, preferring to emphasise their flexibility of association, role in the musical form, and emotional effect. The practice of naming leitmotives nevertheless continued in popularity throughout the last century, for instance in the work of prominent Wagnerian critics Ernest Newman
Ernest Newman

Ernest Newman was an English people music critic and musicologist....
 and Deryck Cooke
Deryck Cooke

Deryck Cooke was a United Kingdom musicology who was born in Leicester.He studied at University of Cambridge and spent two stints working for the BBC music department ....
.

Since Wagner, the use of leitmotifs has been taken up by many other composer
Composer

A composer is a person who creates music, usually in the medium of musical notation, for interpretation and performance. The level of distinction between composers and other musicians varies, which affects issues such as copyright and the deference given to individual interpretations of a particular piece of music....
s. Richard Strauss
Richard Strauss

Richard Georg Strauss was a German composer of the late Romantic music and early modern eras, particularly of operas, Lieder and tone poems. Strauss was also a prominent Conducting....
 used the device in many of his operas and several of his symphonic poem
Symphonic poem

A symphonic poem or tone poem is a piece of orchestral music in one movement in which some extramusical program provides a narrative or illustrative element....
s. Despite being otherwise opposed to Wagner, Claude Debussy relied on leitmotifs in his opera Pelléas et Mélisande
Pelléas et Mélisande (opera)

Pell?as et M?lisande is an opera in five acts with music by Claude Debussy. It was first performed at the Op?ra-Comique, Paris on 30 April 1902....
. The Russian composer Sergei Prokofiev
Sergei Prokofiev

Sergei Sergeyevich Prokofiev was a Russian composer who mastered numerous musical genres and came to be admired as one of the greatest composers of the 20th century....
 made heavy use of leitmotifs in his work Peter and the Wolf
Peter and the Wolf

Peter and the Wolf is a composition by Sergei Prokofiev written in 1936 after his return to the Soviet Union. It is a children's story , spoken by a narrator accompanied by the orchestra....
, a musical story with narration; in it, each character is represented by a specific instrument in the orchestra, as well as an associated melodic theme. Other notable examples of leitmotifs are Aida's theme in Verdi's Aida
Aida

Aida an Arabic female name meaning "visitor" or "returning") is an opera in four acts by Giuseppe Verdi to an Italian libretto by Antonio Ghislanzoni, based on a scenario written by French Egyptologist Auguste Mariette ....
 and Scarpia's theme in Puccini's Tosca
Tosca

Tosca is an opera in three acts by Giacomo Puccini to an Italian libretto by Luigi Illica and Giuseppe Giacosa, based on Victorien Sardou drama, La Tosca....
. Edgard Varèse
Edgard Varèse

Edgard Victor Achille Charles Var?se, whose name was also spelled Edgar Var?se , was an innovative French-born composer who spent the greater part of his career in the United States....
 reintroduced the idée fixe in his early orchestral works, notably Amériques
Amériques

Am?riques is a musical composition by the France-born composer Edgard Var?se.Written between 1918 and 1921 and revised in 1927, it is scored for a very large, romantic music orchestra with additional percussion including Siren s....
 and Arcana. Tchaikovsky's Manfred Symphony
Manfred Symphony

The Manfred Symphony in B minor, Op. 58 is a program music symphony composed by Pyotr Ilyich Tchaikovsky between May and September 1885. It is based on the poem Manfred written by Lord Byron in 1817....
 also uses leitmotifs, the main one featuring in every movement.

Movies, television, and video games


Leitmotifs are very common in movie
Film

Film encompasses individual motion pictures, the field of film as an art form, and the film industry. Films are produced by recording images from the world with cameras, or by creating images using animation techniques or special effects....
 scores; a well known example is the Star Wars
Star Wars music

The music of Star Wars consists of the scores written for all six Star Wars films by composer John Williams from 1977 to 1983 for the Original trilogy , and 1999 to 2005 for the Prequel trilogy ....
 Imperial March associated with Darth Vader
Darth Vader

Darth Vader is the central antagonist in George Lucas's first three Star Wars original trilogy films and Revenge of the Sith, voiced by James Earl Jones and portrayed physically by David Prowse in the Original trilogy and by Canadian actor Hayden Christensen in Star Wars Episode III: Revenge of the Sith....
 in the Star Wars
Star Wars

Star Wars is an epic film space opera Media franchise initially conceived by George Lucas. The first film in the franchise was simply titled Star Wars Episode IV: A New Hope, but later had the subtitle Episode IV: A New Hope added to distinguish it from its sequels and prequels....
 series of films and the Superman theme from modern film, both composed by John Williams
John Williams

John Towner Williams is an United States composer, conducting and pianist. In a career that spans six decades, Williams has composed many of the most famous film scores in Hollywood history, including Star Wars music, Superman music, Born on the Fourth of July , Harry Potter music and all but two of Steven Spielberg's feature fil...
, or the alternating "E" and "F" key sequence from the "Jaws" film series. Sometimes, a leitmotif of a main character is the same as the theme music
Theme music

The phrase theme music usually refers to that of a radio programming, television program, or movie. It is a Musical composition that is often written specifically for that show, and usually played during the title sequence and/or end credits....
 of the movie or TV show.

Other examples of leitmotifs used in movies and television include:

  • In Fritz Lang
    Fritz Lang

    Friedrich Christian Anton "Fritz" Lang was an Austrian-Germany-United States filmmaker, screenwriter and occasional film producer. One of the best known ?migr?s from Germany's school of German Expressionism, he was dubbed the "Master of Darkness" by the British Film Institute....
    's M, the child-murderer Hans Beckert whistles "In the Hall of the Mountain King
    In the Hall of the Mountain King

    In the Hall of the Mountain King is a piece of orchestral music, Opus number 23, composed by Edvard Grieg for Henrik Ibsen's Play Peer Gynt, which premiered in Oslo on February 24, 1876....
    " by Edward Grieg. This serves as an ominous note in the score throughout the film.
  • In the Friday the 13th film series
    Friday the 13th (film series)

    Friday the 13th is an Cinema of the United States Horror fiction media franchise that consists of twelve slasher films, a Television program, novels, comic books, and various merchandise....
    , Harry Manfredini implemented a vocal effect to indicate the presence of the killer. While watching a rough cut of the original Friday the 13th, and while contemplating a leitmotif for the picture, the line "Kill her, mommy", entranced Manfredini. He distilled the line down to "kill mom", and then truncated it even further into "ki" and "ma." He then spoke each syllable a single time into an Echoplex, creating the signature "ki-ki-ki ma-ma-ma" motif that went on to be used in each subsequent sequel.
  • In the Buffy the Vampire Slayer and Angel
    Angel (TV series)

    Angel is an American television series, a spin-off of the television series Buffy the Vampire Slayer . The series was created by Buffys creator, Joss Whedon in collaboration with David Greenwalt, and first aired on October 5, 1999....
     TV series, the song "Close Your Eyes" by Christophe Beck
    Christophe Beck

    Christophe Beck , also credited as Chris Beck, is a television score and film score composer.A native of Montreal, Beck studied music at Yale University, where he was the music director of the the Spizzwinks of 1989 and 1990 and the the Whiffenpoofs of 1991....
     appeared throughout Seasons 2 and 3 of Buffy and Season 1 of Angel whenever the title characters, Buffy
    Buffy Summers

    Buffy Summers is a fictional from Joss Whedon's Buffy the Vampire Slayer franchise. She first appeared in the 1992 movie Buffy the Vampire Slayer , before going on to appear in Buffy the Vampire Slayer and Buffy the Vampire Slayer Season Eight of the same name....
     and Angel, were in a deeply emotional scene. It was used to such an extent that it become known to fans as "The Buffy / Angel love song" .
  • Likewise, in the video game Metal Gear Solid 2, when certain characters appear on the screen, a small piece of music would play. If one were to figure this out, it is a key point to the storyline as the music essentially reveals that a disguised character is one from earlier in the game.
  • In the television show Scrubs
    Scrubs (TV series)

    Scrubs is an Emmy Award and Peabody Award-winning American comedy-drama that premiered on October 2, 2001, on NBC. It was created by Bill Lawrence and is produced by ABC Studios ....
    , a certain piano melody plays during emotional moments or when the main character J.D. learns a lesson.


Popular music

An early use of leitmotifs in rock music is found in Tommy
Tommy (rock opera)

Tommy is the fourth album by the English Rock music band The Who. A double album telling a loose story about a "deaf, dumb, and blind boy" who becomes the leader of a messianic movement, Tommy was the first musical work to be billed overtly as a rock opera....
, the "rock opera
Rock opera

A rock opera is a musical work that presents a storyline told over multiple parts, songs or sections. A rock opera differs from a conventional rock album, which usually includes songs that are unrelated to each other in terms of storyline....
" performed by The Who
The Who

The Who are an England Rock music band formed in 1964. The primary lineup was guitarist Pete Townshend, vocalist Roger Daltrey, bassist John Entwistle and drummer Keith Moon....
 and written, for the most part, by the band's principal songwriter Pete Townshend
Pete Townshend

Peter Dennis Blandford Townshend , is an English rock and roll guitarist, singer, songwriter, composer, and writer, known principally as the guitarist and songwriter for The Who, as well as for his own solo career....
 in 1969. Townshend intentionally used four leitmotifs in The Who's 1973 rock opera Quadrophenia
Quadrophenia

Quadrophenia is the sixth studio album by the English rock band The Who. Released on 19 October 1973, Quadrophenia is a double album, and the group's second rock opera....
 to represent the four personalities of the album's fictional protagonist, Jimmy Cooper, a British youth with a multiple personality disorder. The four leitmotifs are also meant to represent the four members of The Who.

American composer and musician Frank Zappa
Frank Zappa

Frank Vincent Zappa was an American composer, electric guitarist, record producer, and film director. In a career spanning more than 30 years, Zappa wrote rock music, jazz, electronic music, orchestral, and musique concr?te works....
 used a recurring theme throughout the album Uncle Meat
Uncle Meat

Uncle Meat, released in 1969, is the soundtrack to The Mothers of Invention's long-delayed Uncle Meat ; the front cover, designed by Cal Schenkel, included the words ""....
 by him and his band The Mothers of Invention
The Mothers of Invention

The Mothers of Invention was an American rock and roll band active from 1964 to 1975. They mainly performed works by and were the original recording group of composer and guitarist Frank Zappa, although other members have an occasional writing credit....
, the 'Uncle Meat Main Theme' is first played in its entirety but then is played several other times throughout the album, most notably in 'The Uncle Meat Variations'.

It is not unusual for one, or many more leitmotifs to be used in concept albums as they typically relate to one person, one event, one phase in time or one location, and this is especially common within the progressive rock/metal genre. Examples of progressive albums especially notable for their use of leitmotifs include Snow by Spock's Beard, BE by Pain of Salvation, One and Testimony by Neal Morse, The Lamb Lies Down on Broadway by Genesis, Room V by Shadow Gallery, Still Life
Still Life (Opeth album)

Still Life is the fourth studio album from Sweden progressive death metal band Opeth. Still Life was recorded at Maestro Musik and at Fredman Studios from 15 April to 29 May 1999....
 by Opeth, and Anima by Spheric Universe Experience.

Mike Oldfield
Mike Oldfield

Mike Oldfield is an England multi-instrumentalist musician and composer, working a style that blends progressive rock, folk music, ethnic or world music, European classical music, electronic music, New Age music and more recently dance music....
 often uses leitmotifs on his albums, in some cases even returning to the same themes used in one piece on another work not on the same album. One notable example of this is a theme from Amarok
Amarok (album)

Amarok is the 13th album by Mike Oldfield, released in 1990 in music. It is considered by fans to be his most distinctive work: a single sixty-minute track of continuous, uninterrupted but constantly-changing music....
 which is heard throughout that album, turning up again as the basis for the track "Let There Be Light" on The Songs of Distant Earth
The Songs of Distant Earth (album)

The Songs of Distant Earth is the 16th album by Mike Oldfield, released in 1994 in music. It is based on Arthur C. Clarke's science fiction novel Songs of Distant Earth....
.

Literature and drama

Leitmotif is also used in the "Sirens" chapter of Ulysses
Ulysses (novel)

Ulysses is a novel by James Joyce, first serialized in parts in the American journal The Little Review from March 1918 to December 1920, then published in its entirety by Sylvia Beach on February 2, 1922, in Paris....
 by James Joyce
James Joyce

James Augustine Aloysius Joyce was an Ireland expatriate author of the 20th century. He is best known for his landmark novel Ulysses and its controversial successor Finnegans Wake , as well as the short story collection Dubliners and the semi-autobiographical novel A Portrait of the Artist as a Young Man ....
 (chapter 11). Critics argue that there are recurring themes of music that begin at the beginning of the chapter and continue throughout the rest of the chapter, and also the book.

The "leitmotif" is also present in Joyce's A Portrait of the Artist as a Young Man
A Portrait of the Artist as a Young Man

A Portrait of the Artist as a Young Man is a autobiography novel by James Joyce, first serialized in The Egoist from 1914 to 1915 and published in book form in 1916 in literature....
. The themes of the Virgin Mary, the Greek myth of Stephen's namesake, Daedalus
Daedalus

In Greek mythology, Daedalus was a most skillful artificer, or craftsman, so skillful that he was said to have invented images that seemed to move about....
, are some of the more noticeable leitmotifs throughout the work. The leitmotif in this novel provides unity as the character of Stephen matures.

Other writers who have used the technique include Kurt Vonnegut
Kurt Vonnegut

Kurt Vonnegut, Jr. was a prolific and genre-bending American novelist known for works blending satire, black comedy and science fiction, such as Slaughterhouse-Five , Cat's Cradle , and Breakfast of Champions .He was also known for his Humanism beliefs and being honorary president of the American Humanist Association....
, Thomas Mann
Thomas Mann

Paul Thomas Mann was a German literature, short story writer, social critic, philanthropist, essayist, and 1929 Nobel Prize for Literature, known for his series of highly symbolic and irony epic novels and novellas, noted for their insight into the psychology of the artist and the intellectual....
, and Julian Barnes
Julian Barnes

Julian Patrick Barnes is a contemporary English writer. He has been shortlisted three times for the Man Booker Prize . He has written crime fiction under the pseudonym Dan Kavanagh....
 in his 1989 novel A History of the World in 10 1/2 Chapters. Contemporary author Chuck Palahniuk
Chuck Palahniuk

Charles Michael "Chuck" Palahniuk is an American transgressional fiction novelist and freelance journalist. He is best known for the award-winning novel Fight Club, which was later made into a Fight Club directed by David Fincher....
 also commonly utilizes leitmotifs in his work.

Leitmotif in literature also refers to the repeated representation of certain themes or emotions throughout a book, play, or other literary works. In literature, a Leitmotif is used as a recurring event, object or even a character that the story always makes reference to. In works with counterpoint, leitmotifs can become a figure of analysis in which the different stories constantly/eventually lead to.

Samuel Beckett
Samuel Beckett

Samuel Barclay Beckett was an Irish people writer, dramatist and poet. Beckett's work offers a bleak outlook on human culture and both formally and philosophically became increasingly minimalism....
, James Joyce
James Joyce

James Augustine Aloysius Joyce was an Ireland expatriate author of the 20th century. He is best known for his landmark novel Ulysses and its controversial successor Finnegans Wake , as well as the short story collection Dubliners and the semi-autobiographical novel A Portrait of the Artist as a Young Man ....
's ex-secretary, uses leitmotifs throughout his body of works, within his use of language in his plays and works of fiction. Beckett uses repetition a great deal and explores complex sentence structures, where he chooses to cut short a statement before its presumed conclusion, or the opposite can be the case with a stream of words running into each other with, in some cases no coherence, in others complete lucidity. Beckett uses "voices" as musical instruments travelling through the (specific) combined, language structure, repetitions and a gamut of emotions displayed in the text that cause changes in pitch and tone, unless the playwright has chosen a monotonous speech pattern as he does for particular characters in his plays.

Advertising and branding

Leitmotifs are used within advertising more commonly than ever before - most noticeably and notably by McDonald's participatory whistled motif that commands the secondary part (sung formerly and first by Justin Timberlake to launch the new 'I'm Lovin' It' campaign) of itself from the consumer. The subsequent part of the motif was intentionally omitted after an initial amount of exposure to invite consumer participation/reciprocation to complete or finish it off.

Other leitmotifs are used in conjunction with such brands as Intel, Herbal Essences and Danone.

Sources


See also

  • Motif (music)
    Motif (music)

    In music, a motif or motive is a perceivable or salience recurring fragment or succession of notes that may be used to construct the entirety or parts of complete melody and theme s....
  • Motif (literature)
  • Motif (art)
    Motif (art)

    File:Ajanta Entrance cave 17.jpgFile:TajFlowerCloseUp.jpgIn art, a motif is a repeated idea, pattern, image, or theme. Paisley are referred to as motifs....
  • Image song
    Image song

    An image song or character song is a song on a tie-in album for an anime, game or dorama that is usually sung by the seiyuu or actor of a character, in character....