Iron Man (film)
Encyclopedia
Iron Man is a 2008 American superhero film
Superhero film
A superhero film, superhero movie, or superhero motion picture is: action, fantasy and science fiction film; that is focused on the actions of one or more superheroes, individuals who usually possess superhuman abilities relative to a normal person and are dedicated to protecting the public...

 based on the Marvel Comics
Marvel Comics
Marvel Worldwide, Inc., commonly referred to as Marvel Comics and formerly Marvel Publishing, Inc. and Marvel Comics Group, is an American company that publishes comic books and related media...

 character of the same name
Iron Man
Iron Man is a fictional character, a superhero in the . The character was created by writer-editor Stan Lee, developed by scripter Larry Lieber, and designed by artists Don Heck and Jack Kirby, first appearing in Tales of Suspense #39 .A billionaire playboy, industrialist and ingenious engineer,...

. Directed by Jon Favreau
Jon Favreau
Jonathan Kolia "Jon" Favreau is an American actor, screenwriter, film director and comedian. As an actor, he is best known for his roles in Rudy, Swingers , Very Bad Things, and The Break-Up. His notable directorial efforts include Elf, Iron Man and its sequel, and Cowboys & Aliens...

, the film stars Robert Downey, Jr. as Tony Stark, an industrialist and master engineer who builds a powered exoskeleton and becomes the technologically advanced superhero
Superhero
A superhero is a type of stock character, possessing "extraordinary or superhuman powers", dedicated to protecting the public. Since the debut of the prototypical superhero Superman in 1938, stories of superheroes — ranging from brief episodic adventures to continuing years-long sagas —...

, Iron Man
Iron Man
Iron Man is a fictional character, a superhero in the . The character was created by writer-editor Stan Lee, developed by scripter Larry Lieber, and designed by artists Don Heck and Jack Kirby, first appearing in Tales of Suspense #39 .A billionaire playboy, industrialist and ingenious engineer,...

. Gwyneth Paltrow
Gwyneth Paltrow
Gwyneth Kate Paltrow is an American actress and singer. She made her acting debut on stage in 1990 and started appearing in films in 1991. After appearing in several films throughout the decade, Paltrow gained early notice for her work in films such as Se7en and Emma...

 plays his personal assistant Pepper Potts
Pepper Potts
Virginia "Pepper" Potts is a fictional character, a supporting character and a love interest of Iron Man in the Marvel Comics Universe...

, Terrence Howard
Terrence Howard
Terrence Dashon Howard is an American actor. Having his first major role in the 1995 film Mr. Holland's Opus, which subsequently led to a number of roles in films and high visibility among African American audiences. Howard broke into the mainstream with a succession of well-reviewed television...

 plays military liaison James Rhodes
War Machine
War Machine is a fictional character, a comic book superhero appearing in comic books set in the Marvel Comics universe. The character of James Rhodes first appeared in Iron Man #118 by David Michelinie, John Byrne and Bob Layton...

 and Jeff Bridges
Jeff Bridges
Jeffrey Leon "Jeff" Bridges is an American actor and musician. He won the Academy Award for Best Actor for his role as Otis "Bad" Blake in the 2009 film Crazy Heart....

 plays Stark Industries executive Obadiah Stane
Iron Monger
The Iron Monger is an identity used by several fictional supervillains published by Marvel Comics. The first and most notable person to take up the identity is Obadiah Stane...

.

The film was in development since 1990 at Universal Studios
Universal Studios
Universal Pictures , a subsidiary of NBCUniversal, is one of the six major movie studios....

, 20th Century Fox
20th Century Fox
Twentieth Century Fox Film Corporation — also known as 20th Century Fox, or simply 20th or Fox — is one of the six major American film studios...

, and New Line Cinema
New Line Cinema
New Line Cinema, often simply referred to as New Line, is an American film studio. It was founded in 1967 by Robert Shaye and Michael Lynne as a film distributor, later becoming an independent film studio. It became a subsidiary of Time Warner in 1996 and was merged with larger sister studio Warner...

, before Marvel Studios
Marvel Studios
Marvel Studios, originally Marvel Films, is an American television and motion picture studio based in Manhattan Beach, California. Marvel Studios is a subsidiary of Marvel Entertainment, a self-contained part of the The Walt Disney Company conglomerate....

 reacquired the rights in 2006. Marvel put the project in production as its first self-financed film. Favreau signed on as director, aiming for a naturalistic feel, and he chose to shoot the film primarily in California, rejecting the East Coast
East Coast of the United States
The East Coast of the United States, also known as the Eastern Seaboard, refers to the easternmost coastal states in the United States, which touch the Atlantic Ocean and stretch up to Canada. The term includes the U.S...

 setting of the comics to differentiate the film from numerous superhero films set in New York City-esque environments. During filming, the actors were free to create their own dialogue because pre-production was focused on the story and action. Rubber and metal versions of the armors, created by Stan Winston
Stan Winston
Stanley Winston was an American visual effects supervisor, makeup artist, and film director. He was best known for his work in the Terminator series, the Jurassic Park series, Aliens, the Predator series, Iron Man, Edward Scissorhands, and Avatar...

's company, were mixed with computer-generated imagery
Computer-generated imagery
Computer-generated imagery is the application of the field of computer graphics or, more specifically, 3D computer graphics to special effects in art, video games, films, television programs, commercials, simulators and simulation generally, and printed media...

 to create the title character. Hasbro
Hasbro
Hasbro is a multinational toy and boardgame company from the United States of America. It is one of the largest toy makers in the world. The corporate headquarters is located in Pawtucket, Rhode Island, United States...

 and Sega
Sega
, usually styled as SEGA, is a multinational video game software developer and an arcade software and hardware development company headquartered in Ōta, Tokyo, Japan, with various offices around the world...

 sold merchandise, and product placement
Product placement
Product placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, music videos, the story line of television shows, or news programs. The product placement is often not disclosed at the time that the...

 deals were made with Audi
Audi
Audi AG is a German automobile manufacturer, from supermini to crossover SUVs in various body styles and price ranges that are marketed under the Audi brand , positioned as the premium brand within the Volkswagen Group....

, Burger King
Burger King
Burger King, often abbreviated as BK, is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. The company began in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain...

, LG
LG
LG may refer to:*LG Corp., a South Korean electronics and petrochemicals conglomerate*LG Electronics, an affiliate of the South Korean LG Group which produces electronic products* Lawrence Graham, a London headquartered firm of business lawyers...

 and 7-Eleven
7-Eleven
7-Eleven is part of an international chain of convenience stores, operating under Seven-Eleven Japan Co. Ltd, which in turn is owned by Seven & I Holdings Co...

.

Reviews were very positive, particularly praising Downey's performance. The American Film Institute
American Film Institute
The American Film Institute is an independent non-profit organization created by the National Endowment for the Arts, which was established in 1967 when President Lyndon B. Johnson signed the National Foundation on the Arts and the Humanities Act...

 selected the film as one of the ten best of the year. Downey, Favreau and Paltrow returned in the sequel Iron Man 2
Iron Man 2
Iron Man 2 is a 2010 American superhero film featuring the Marvel Comics character Iron Man, produced by Marvel Studios and distributed by Paramount Pictures. It is the sequel to 2008's Iron Man, the second film in a planned trilogy and is a part of the Marvel Cinematic Universe. Directed by Jon...

, released on May 7, 2010. Downey also made a cameo appearance
Cameo appearance
A cameo role or cameo appearance is a brief appearance of a known person in a work of the performing arts, such as plays, films, video games and television...

 as Stark in The Incredible Hulk
The Incredible Hulk (film)
The Incredible Hulk is a 2008 superhero action film based on the Marvel Comics character the Hulk. It is directed by Louis Leterrier and stars Edward Norton as Dr. Bruce Banner. It is the second film to be released in the Marvel Cinematic Universe...

 and is scheduled to appear in the 2012 crossover film The Avengers. The film is the first installment of the Marvel Cinematic Universe
Marvel Cinematic Universe
The Marvel Cinematic Universe is a shared fictional universe that is the setting of superhero films independently developed by Marvel Studios, based on characters published in Marvel Comics. The setting is much like the Marvel Universe in comic books. The universe was established by crossing over...

. Another sequel, Iron Man 3 is set for a 2013 release, with Downey reprising the role of Tony Stark.

Plot

Tony Stark
Iron Man
Iron Man is a fictional character, a superhero in the . The character was created by writer-editor Stan Lee, developed by scripter Larry Lieber, and designed by artists Don Heck and Jack Kirby, first appearing in Tales of Suspense #39 .A billionaire playboy, industrialist and ingenious engineer,...

 (Robert Downey, Jr.) is the head of Stark Industries
Stark Industries
In the fictional world of Iron Man, Stark Industries, later also known as Stark International, Stark Innovations, Stark/Fujikawa, Stark Enterprises and currently Stark Resilient, is a fictional multi-billion dollar corporation owned and run by businessman Anthony Edward "Tony" Stark, also known as...

, a major military contracting company he inherited from his father. Even though Stark is an inventive genius and wunderkind
Child prodigy
A child prodigy is someone who, at an early age, masters one or more skills far beyond his or her level of maturity. One criterion for classifying prodigies is: a prodigy is a child, typically younger than 18 years old, who is performing at the level of a highly trained adult in a very demanding...

, he is also a playboy. One day, while his father's old partner, Obadiah Stane
Iron Monger
The Iron Monger is an identity used by several fictional supervillains published by Marvel Comics. The first and most notable person to take up the identity is Obadiah Stane...

 (Jeff Bridges
Jeff Bridges
Jeffrey Leon "Jeff" Bridges is an American actor and musician. He won the Academy Award for Best Actor for his role as Otis "Bad" Blake in the 2009 film Crazy Heart....

), takes care of day-to-day operations, Stark flies to war-torn Afghanistan
War in Afghanistan (2001–present)
The War in Afghanistan began on October 7, 2001, as the armed forces of the United States of America, the United Kingdom, Australia, and the Afghan United Front launched Operation Enduring Freedom...

 with his friend and military liaison, Lieutenant Colonel
Lieutenant colonel
Lieutenant colonel is a rank of commissioned officer in the armies and most marine forces and some air forces of the world, typically ranking above a major and below a colonel. The rank of lieutenant colonel is often shortened to simply "colonel" in conversation and in unofficial correspondence...

 James Rhodes
War Machine
War Machine is a fictional character, a comic book superhero appearing in comic books set in the Marvel Comics universe. The character of James Rhodes first appeared in Iron Man #118 by David Michelinie, John Byrne and Bob Layton...

 a.k.a. "Rhodey" (Terrence Howard
Terrence Howard
Terrence Dashon Howard is an American actor. Having his first major role in the 1995 film Mr. Holland's Opus, which subsequently led to a number of roles in films and high visibility among African American audiences. Howard broke into the mainstream with a succession of well-reviewed television...

), for a demonstration of Stark Industries' new weapon, the "Jericho" missile
Cluster bomb
A cluster munition is a form of air-dropped or ground-launched explosive weapon that releases or ejects smaller sub-munitions. Commonly, this is a cluster bomb that ejects explosive bomblets that are designed to kill enemy personnel and destroy vehicles...

. However, Stark is critically wounded in an assault and finds himself the prisoner of an Afghan terrorist group known as the Ten Rings. Shrapnel in his chest is kept from entering his heart and killing him by an electromagnet
Electromagnet
An electromagnet is a type of magnet in which the magnetic field is produced by the flow of electric current. The magnetic field disappears when the current is turned off...

 built by fellow captive Dr. Yinsen
Ho Yinsen
Ho Yinsen is a fictional supporting character of the Marvel Comics superhero Iron Man , who is key to Iron Man's origin story and was a mentor to him.Actor Shaun Toub portrayed Yinsen's character in the 2008 superhero film, Iron Man....

 (Shaun Toub
Shaun Toub
Shaun Toub is an Iranian-American film and television actor. He is perhaps best known for his role as Farhad in the 2004 movie Crash, as Rahim Khan in the movie The Kite Runner, and as Yinsen in the movie Iron Man.-Personal life:...

). The Ten Rings leader, Raza (Faran Tahir
Faran Tahir
Faran Tahir is a Pakistani-American film and television actor.-Early life:Tahir was born in Los Angeles, California, where his Pakistani parents had been studying acting and directing at the University of California, Los Angeles . Growing up in Pakistan, Tahir returned to Los Angeles in...

), offers Stark his freedom in exchange for building a Jericho missile for the group, but Tony and Yinsen agree Raza will not keep his word.

During his three months of captivity, Stark and Yinsen secretly build a powerful electric generator called an arc reactor, which will power Stark's electromagnet, and then begin to build a suit of armor to escape. The Ten Rings attack the workshop when they discover what Stark is doing, and Yinsen fights back to buy Stark time as the suit powers up. The armored Stark battles his way out of the caves and finds the dying Yinsen, who tells him not to waste his life. Stark burns the terrorists' munitions and flies away to crash in the desert, destroying the suit. After being rescued by Rhodes, Stark returns home and announces that his company will no longer manufacture weapons. Stane advises Stark that this may ruin Stark Industries and his father's legacy. In his home workshop, Stark builds an improved version of his suit as well as a more powerful arc reactor for his chest.

When Stark makes his first public appearance after his return, reporter Christine Everhart (Leslie Bibb
Leslie Bibb
Leslie Louise Bibb is an American actress and former fashion model. She transitioned into film and television in late 1990s. She appeared in television shows such as Home Improvement , before she appeared in her first film, the comedy Private Parts , which was followed by her first show The Big Easy...

) informs him that Stark Industries' weapons, including the Jericho, were recently delivered to the Ten Rings and are being used to attack Yinsen's home village. He also learns that Stane is trying to succeed him as head of the company. Enraged, Stark decides to intervene using his now finished suit. In a lengthy and elaborate scene, Stark dons his new armor and then flies to Afghanistan where he saves Yinsen's village and turns Raza's subordinate over to the villagers. While flying home, Stark is shot at by two F-22 Raptor
F-22 Raptor
The Lockheed Martin/Boeing F-22 Raptor is a single-seat, twin-engine fifth-generation supermaneuverable fighter aircraft that uses stealth technology. It was designed primarily as an air superiority fighter, but has additional capabilities that include ground attack, electronic warfare, and signals...

 fighter jets. He calls Rhodes on his cell phone and reveals his secret identity in an attempt to get the attack called off. Meanwhile, the Ten Rings find the pieces of Stark's prototype suit and meet with Obadiah, who has the group eliminated and has the company's engineers reverse engineer
Reverse engineering
Reverse engineering is the process of discovering the technological principles of a device, object, or system through analysis of its structure, function, and operation...

 a new suit from the wreck. Seeking to find any other weapons delivered to the Ten Rings, Stark sends his assistant Virginia "Pepper" Potts
Pepper Potts
Virginia "Pepper" Potts is a fictional character, a supporting character and a love interest of Iron Man in the Marvel Comics Universe...

 (Gwyneth Paltrow
Gwyneth Paltrow
Gwyneth Kate Paltrow is an American actress and singer. She made her acting debut on stage in 1990 and started appearing in films in 1991. After appearing in several films throughout the decade, Paltrow gained early notice for her work in films such as Se7en and Emma...

) to hack
Hacker (computer security)
In computer security and everyday language, a hacker is someone who breaks into computers and computer networks. Hackers may be motivated by a multitude of reasons, including profit, protest, or because of the challenge...

 into the company computer system from Obadiah's office. She discovers Obadiah has been supplying terrorists with Stark weaponry and hired the Ten Rings to kill Stark, but the group reneged on the deal upon discovering who the target was. Pepper, soon after, meets with agent Phil Coulson
Phil Coulson
Phil Coulson is a fictional character in the Marvel Cinematic Universe, which crosses over several Marvel Studios superhero films. Coulson first appeared as a member of the fictional agency S.H.I.E.L.D. in Jon Favreau's 2008 film Iron Man, where he was portrayed by American actor Clark Gregg...

 (Clark Gregg
Clark Gregg
Robert Clark Gregg is an American actor, screenwriter and director. He co-starred as Christine Campbell's ex-husband Richard in the CBS sitcom The New Adventures of Old Christine, which debuted in March 2006 and concluded in May 2010...

) of the "Strategic Homeland Intervention, Enforcement and Logistics Division"
S.H.I.E.L.D.
S.H.I.E.L.D. is a fictional espionage and a secret military law-enforcement agency in the Marvel Comics Universe. Created by Stan Lee and Jack Kirby in Strange Tales #135 , it often deals with superhuman threats....

, a counter-terrorism
Counter-terrorism
Counter-terrorism is the practices, tactics, techniques, and strategies that governments, militaries, police departments and corporations adopt to prevent or in response to terrorist threats and/or acts, both real and imputed.The tactic of terrorism is available to insurgents and governments...

 agency, to inform him of Obadiah's activities.

Stane's scientists cannot duplicate Stark's arc reactor, so Stane ambushes Stark in his home, using a sonic device to paralyze him and take his arc reactor. Left to die, Stark crawls to his lab and retrieves his original reactor. Potts and several S.H.I.E.L.D. agents attempt to arrest Stane, but are attacked by him in his now functional suit
Iron Monger
The Iron Monger is an identity used by several fictional supervillains published by Marvel Comics. The first and most notable person to take up the identity is Obadiah Stane...

. Stark races to the rescue and fights Stane, but is quickly overpowered without his new reactor to run his suit at full capacity. Stark lures him atop the Stark Industries building and instructs Potts to overload the large arc reactor in the building. This unleashes a massive electrical surge that knocks Stane unconscious, causing him and his armor to fall into the exploding reactor. The next day, the press has dubbed Stark in his armor as "Iron Man". Agent Coulson gives him a cover story to explain the events of the night and Stane's death. At a press conference, Stark starts to tell the cover story given to him by S.H.I.E.L.D., but then announces that he is Iron Man.

In a post-credits scene
Post-credits scene
A post-credits scene is a short clip that appears after some or all of the closing credits of a film have run...

, S.H.I.E.L.D. Director Nick Fury
Ultimate Nick Fury
General Nicholas Joseph "Nick" Fury is a fictional character published by Marvel Comics. A reinterpretation of the character Nick Fury, one of the most notable differences between the two is that the mainstream Nick Fury is an Italian American colonel with graying brown hair, while this Nick Fury...

 (Samuel L. Jackson
Samuel L. Jackson
Samuel Leroy Jackson is an American film and television actor and film producer. After becoming involved with the Civil Rights Movement, he moved on to acting in theater at Morehouse College, and then films. He had several small roles such as in the film Goodfellas before meeting his mentor,...

) visits Stark at home, and, noting that Iron Man is not "the only superhero in the world", says he wants to discuss the "Avenger Initiative".

Cast

  • Robert Downey Jr. as Anthony "Tony" Stark / Iron Man
    Iron Man
    Iron Man is a fictional character, a superhero in the . The character was created by writer-editor Stan Lee, developed by scripter Larry Lieber, and designed by artists Don Heck and Jack Kirby, first appearing in Tales of Suspense #39 .A billionaire playboy, industrialist and ingenious engineer,...

    : An industrialist, genius inventor, and consummate playboy, he is CEO of Stark Industries
    Stark Industries
    In the fictional world of Iron Man, Stark Industries, later also known as Stark International, Stark Innovations, Stark/Fujikawa, Stark Enterprises and currently Stark Resilient, is a fictional multi-billion dollar corporation owned and run by businessman Anthony Edward "Tony" Stark, also known as...

    , a chief weapons manufacturer for the U.S. military. The son of a Manhattan Project
    Manhattan Project
    The Manhattan Project was a research and development program, led by the United States with participation from the United Kingdom and Canada, that produced the first atomic bomb during World War II. From 1942 to 1946, the project was under the direction of Major General Leslie Groves of the US Army...

     engineer, Howard Stark
    Howard Stark
    Howard Stark is a fictional person in the . He is the father of Tony Stark and the founder of Stark Industries. His name came from Howard Hughes, whom he was named after. -Biography:...

    , he is an engineering prodigy
    Child prodigy
    A child prodigy is someone who, at an early age, masters one or more skills far beyond his or her level of maturity. One criterion for classifying prodigies is: a prodigy is a child, typically younger than 18 years old, who is performing at the level of a highly trained adult in a very demanding...

    , having built a circuit board at four years old and an engine at six, as well as graduating from MIT summa cum laude
    Latin honors
    Latin honors are Latin phrases used to indicate the level of academic distinction with which an academic degree was earned. This system is primarily used in the United States, Canada, and in many countries of continental Europe, though some institutions also use the English translation of these...

     at the age of 17. He takes charge of Stark Industries at the age of 21 from Stane, who had been in control of the company since Howard's death. Favreau had planned to cast a newcomer in the role, but ultimately chose Downey (a fan of the comic) because he felt the actor's past made him an appropriate choice for the part. "The best and worst moments of Robert's life have been in the public eye," the director explained. "He had to find an inner balance to overcome obstacles that went far beyond his career. That's Tony Stark. Robert brings a depth that goes beyond a comic book character who is having trouble in high school, or can't get the girl." Favreau also felt Downey could make Stark a "likable asshole", but also depict an authentic emotional journey once he won over the audience. Downey had an office next to Favreau during pre-production, which allowed him greater involvement in the screenwriting process. He brought a deeper sense of humor to the film not present in previous drafts of the script. He explained,


To prepare, Downey spent five days a week weight training
Weight training
Weight training is a common type of strength training for developing the strength and size of skeletal muscles. It uses the weight force of gravity to oppose the force generated by muscle through concentric or eccentric contraction...

 and practiced martial arts to get into shape, which he said benefited him because "it's hard not to have a personality meltdown [...] after about several hours in that suit. I'm calling up every therapeutic moment I can think of to just get through the day."

  • Terrence Howard
    Terrence Howard
    Terrence Dashon Howard is an American actor. Having his first major role in the 1995 film Mr. Holland's Opus, which subsequently led to a number of roles in films and high visibility among African American audiences. Howard broke into the mainstream with a succession of well-reviewed television...

     as Lt. Colonel James "Rhodey" Rhodes
    War Machine
    War Machine is a fictional character, a comic book superhero appearing in comic books set in the Marvel Comics universe. The character of James Rhodes first appeared in Iron Man #118 by David Michelinie, John Byrne and Bob Layton...

    : A friend of Stark's, and the liaison between Stark Industries and the U.S. Air Force in the department of acquisitions. Favreau cast Howard because he felt he could play War Machine
    War Machine
    War Machine is a fictional character, a comic book superhero appearing in comic books set in the Marvel Comics universe. The character of James Rhodes first appeared in Iron Man #118 by David Michelinie, John Byrne and Bob Layton...

     in a sequel. Howard prepared for the role by visiting Nellis Air Force Base
    Nellis Air Force Base
    Nellis Air Force Base is a United States Air Force Base, located approximately northeast of Las Vegas, Nevada. It is under the jurisdiction of Air Combat Command .-Overview:...

     on March 16, 2007, where he ate with the pilots and observed HH-60 Pave Hawk
    HH-60 Pave Hawk
    The Sikorsky MH-60G/HH-60G Pave Hawk is a twin turboshaft engine helicopter in service with the United States Air Force. It is a derivative of the UH-60 Black Hawk and incorporates the US Air Force PAVE electronic systems program...

     rescue helicopters and F-22 Raptor
    F-22 Raptor
    The Lockheed Martin/Boeing F-22 Raptor is a single-seat, twin-engine fifth-generation supermaneuverable fighter aircraft that uses stealth technology. It was designed primarily as an air superiority fighter, but has additional capabilities that include ground attack, electronic warfare, and signals...

    s. While Rhodes is roguish in the comics after he met Stark, his earlier disciplinarian character forms a dynamic
    Double act
    A double act, also known as a comedy duo, is a comic pairing in which humor is derived from the uneven relationship between two partners, usually of the same gender, age, ethnic origin and profession, but drastically different personalities or behavior...

     with Stark, and he is unsure whether or not Stark's actions are acceptable. "Rhodey is completely disgusted with the way Tony has lived his life, but at a certain point he realizes that perhaps there is a different way," Howard said. "Whose life is the right way; is it the strict military life, or the life of an independent?" Howard and his father are Iron Man fans, partly because Rhodes was one of the few black superheroes when he was a child. He was a Downey fan since he saw him in Weird Science
    Weird Science (film)
    Weird Science is a 1985 American teen comedy film written and directed by John Hughes and starring Anthony Michael Hall, Ilan Mitchell-Smith, and Kelly LeBrock...

    , and they competed physically on set: "Robert and his competitive ass almost tore my shoulder trying to keep up with him. Because I'm 40 or 50 pounds heavier than him, so I'm in there lifting and I pushed up about 225 pounds [102 kg] and knocked it out 10 times. Robert wanted to go about 235 [106 kg], and he did it. So I'm going to push it up to about 245 [111 kg]. I took him out running and gave him some nice cramps. He couldn't walk after a couple of days."

  • Jeff Bridges
    Jeff Bridges
    Jeffrey Leon "Jeff" Bridges is an American actor and musician. He won the Academy Award for Best Actor for his role as Otis "Bad" Blake in the 2009 film Crazy Heart....

     as Obadiah Stane
    Iron Monger
    The Iron Monger is an identity used by several fictional supervillains published by Marvel Comics. The first and most notable person to take up the identity is Obadiah Stane...

    : Stark's business second-in-command and eventual antagonist. Bridges read the comics as a boy and liked Favreau's modern, realistic approach. He shaved his head and grew a gray beard for the role, which was something he had wanted to do for some time. Bridges google
    Google (verb)
    The transitive verb to google refers to using the Google search engine to obtain information on the Web. However, it can also be used as a general term for searching the internet using any search engine, not just Google...

    d the Book of Obadiah
    Book of Obadiah
    The canonical Book of Obadiah is an oracle concerning the divine judgment of Edom and the restoration of Israel. The text consists of a single chapter, divided into 21 verses, making it the shortest book in the Hebrew Bible....

    , and he was surprised to learn retribution is a major theme in that particular book of the Bible, something which Stane represents. Many of Stane's scenes were cut out to focus more on Stark, but the writers felt Bridges's performance allowed the application of "less is more".

  • Gwyneth Paltrow
    Gwyneth Paltrow
    Gwyneth Kate Paltrow is an American actress and singer. She made her acting debut on stage in 1990 and started appearing in films in 1991. After appearing in several films throughout the decade, Paltrow gained early notice for her work in films such as Se7en and Emma...

     as Virginia "Pepper" Potts
    Pepper Potts
    Virginia "Pepper" Potts is a fictional character, a supporting character and a love interest of Iron Man in the Marvel Comics Universe...

    : Stark's personal assistant and budding love interest. Paltrow asked Marvel to send her any comics that they would consider relevant to her understanding of the character, who she considered to be very smart, levelheaded, and grounded. She said she liked "the fact that there's a sexuality that's not blatant." Favreau wanted Potts' and Stark's relationship to be reminiscent of a 1940s comedy, something which Paltrow considered to be fun in a sexy, yet innocent way.

  • Shaun Toub
    Shaun Toub
    Shaun Toub is an Iranian-American film and television actor. He is perhaps best known for his role as Farhad in the 2004 movie Crash, as Rahim Khan in the movie The Kite Runner, and as Yinsen in the movie Iron Man.-Personal life:...

     as Dr. Yinsen
    Ho Yinsen
    Ho Yinsen is a fictional supporting character of the Marvel Comics superhero Iron Man , who is key to Iron Man's origin story and was a mentor to him.Actor Shaun Toub portrayed Yinsen's character in the 2008 superhero film, Iron Man....

    : Stark's fellow captive. In the comics, Yinsen is a Chinese physicist, but in the film, he comes from an Afghan village called Gulmira, which is one of the aspects of the modernization of the Iron Man mythos for the movie.

  • Faran Tahir
    Faran Tahir
    Faran Tahir is a Pakistani-American film and television actor.-Early life:Tahir was born in Los Angeles, California, where his Pakistani parents had been studying acting and directing at the University of California, Los Angeles . Growing up in Pakistan, Tahir returned to Los Angeles in...

     as Raza: The leader of the Ten Rings. Tahir is a fan of the comics, and wanted to bring humanity to the henchman. "I tried to find ways to show that although he may be the bad guy, there might be a moment or just a hint of vulnerability at times, where he hasn't made the right calculations or there's a certain amount of doubt. Jon was very receptive to that kind of layering."

  • Paul Bettany
    Paul Bettany
    Paul Bettany is an English actor. He has appeared in a wide variety of films, including A Knight's Tale, A Beautiful Mind, and The Da Vinci Code...

     voices JARVIS
    Edwin Jarvis
    Edwin Jarvis is a fictional supporting character in the Marvel Comics titles, The Avengers, Iron Man, and Spider-Man.-Publication history:...

    : Stark's personal Artificial Intelligence
    Artificial intelligence
    Artificial intelligence is the intelligence of machines and the branch of computer science that aims to create it. AI textbooks define the field as "the study and design of intelligent agents" where an intelligent agent is a system that perceives its environment and takes actions that maximize its...

     computer program, which assists him in the construction and programming of the Iron Man suit. The name of the character is a reference to the comic book character Edwin Jarvis
    Edwin Jarvis
    Edwin Jarvis is a fictional supporting character in the Marvel Comics titles, The Avengers, Iron Man, and Spider-Man.-Publication history:...

    , Stark's butler. In Peter David
    Peter David
    Peter Allen David , often abbreviated PAD, is an American writer of comic books, novels, television, movies and video games...

    's novelization of the film, Jarvis is revealed as an acronym for "Just A Rather Very Intelligent System". Bettany did the part as a favor to Favreau (having worked with him on Wimbledon
    Wimbledon (film)
    Wimbledon is a 2004 romantic comedy film directed by Richard Loncraine. The film centers on a washed-up tennis pro named Peter Colt and an up-and-coming tennis star named Lizzie Bradbury during the Wimbledon Championships.The film was dedicated to Mark McCormack, who died on 16 May 2003 after...

    ) and said he did not know what film he was recording the lines for during his two-hour recording session.

  • Leslie Bibb
    Leslie Bibb
    Leslie Louise Bibb is an American actress and former fashion model. She transitioned into film and television in late 1990s. She appeared in television shows such as Home Improvement , before she appeared in her first film, the comedy Private Parts , which was followed by her first show The Big Easy...

     as Christine Everhart: A reporter for Vanity Fair
    Vanity Fair (magazine)
    Vanity Fair is a magazine of pop culture, fashion, and current affairs published by Condé Nast. The present Vanity Fair has been published since 1983 and there have been editions for four European countries as well as the U.S. edition. This revived the title which had ceased publication in 1935...

    . She is a minor character in the comics, where she works as a reporter for The Daily Bugle and has investigated Tony Stark.

  • Clark Gregg
    Clark Gregg
    Robert Clark Gregg is an American actor, screenwriter and director. He co-starred as Christine Campbell's ex-husband Richard in the CBS sitcom The New Adventures of Old Christine, which debuted in March 2006 and concluded in May 2010...

     appears throughout the film as Agent Coulson
    Phil Coulson
    Phil Coulson is a fictional character in the Marvel Cinematic Universe, which crosses over several Marvel Studios superhero films. Coulson first appeared as a member of the fictional agency S.H.I.E.L.D. in Jon Favreau's 2008 film Iron Man, where he was portrayed by American actor Clark Gregg...

     of S.H.I.E.L.D.
    S.H.I.E.L.D.
    S.H.I.E.L.D. is a fictional espionage and a secret military law-enforcement agency in the Marvel Comics Universe. Created by Stan Lee and Jack Kirby in Strange Tales #135 , it often deals with superhuman threats....

    , and appears as the same character in Iron Man 2
    Iron Man 2
    Iron Man 2 is a 2010 American superhero film featuring the Marvel Comics character Iron Man, produced by Marvel Studios and distributed by Paramount Pictures. It is the sequel to 2008's Iron Man, the second film in a planned trilogy and is a part of the Marvel Cinematic Universe. Directed by Jon...

     and Thor. Samuel L. Jackson
    Samuel L. Jackson
    Samuel Leroy Jackson is an American film and television actor and film producer. After becoming involved with the Civil Rights Movement, he moved on to acting in theater at Morehouse College, and then films. He had several small roles such as in the film Goodfellas before meeting his mentor,...

     appears as the agency's head, Nick Fury
    Nick Fury
    Colonel Nicholas Joseph "Nick" Fury is a fictional World War II army hero and present-day super-spy in the Marvel Comics universe. Created by artist Jack Kirby and writer Stan Lee, Fury first appeared in Sgt. Fury and his Howling Commandos #1 , a World War II combat series that portrayed the...

    , following the credits. Jackson's face was used, with his permission, as the model for that of the version of Nick Fury
    Ultimate Nick Fury
    General Nicholas Joseph "Nick" Fury is a fictional character published by Marvel Comics. A reinterpretation of the character Nick Fury, one of the most notable differences between the two is that the mainstream Nick Fury is an Italian American colonel with graying brown hair, while this Nick Fury...

     in Marvel's Ultimate Marvel
    Ultimate Marvel
    Ultimate Marvel is an imprint of comic books published by Marvel Comics, featuring reimagined and updated versions of the company's superhero characters, including Spider-Man, the X-Men, the Avengers, and the Fantastic Four. The imprint was launched in 2000 with the publication of the series...

     imprint. Other cameos include Iron Man co-creator Stan Lee
    Stan Lee
    Stan Lee is an American comic book writer, editor, actor, producer, publisher, television personality, and the former president and chairman of Marvel Comics....

     (whom Stark mistakes for Hugh Hefner
    Hugh Hefner
    Hugh Marston "Hef" Hefner is an American magazine publisher, founder and Chief Creative Officer of Playboy Enterprises.-Early life:...

     at a party), and director Jon Favreau
    Jon Favreau
    Jonathan Kolia "Jon" Favreau is an American actor, screenwriter, film director and comedian. As an actor, he is best known for his roles in Rudy, Swingers , Very Bad Things, and The Break-Up. His notable directorial efforts include Elf, Iron Man and its sequel, and Cowboys & Aliens...

     as Stark's bodyguard
    Bodyguard
    A bodyguard is a type of security operative or government agent who protects a person—usually a famous, wealthy, or politically important figure—from assault, kidnapping, assassination, stalking, loss of confidential information, terrorist attack or other threats.Most important public figures such...

     and chauffeur
    Chauffeur
    A chauffeur is a person employed to drive a passenger motor vehicle, especially a luxury vehicle such as a large sedan or limousine.Originally such drivers were always personal servants of the vehicle owner, but now in many cases specialist chauffeur service companies, or individual drivers provide...

    , Happy Hogan
    Happy Hogan
    Harold "Happy" Hogan, is a fictional character who appears in books published by Marvel Comics, usually as a supporting character in books featuring Iron Man.-Fictional character biography:...

    . Rage Against the Machine
    Rage Against the Machine
    Rage Against the Machine is an American rock band from Los Angeles, California. Formed in 1991, the group's line-up consists of vocalist Zack de la Rocha, bassist and backing vocalist Tim Commerford, guitarist Tom Morello and drummer Brad Wilk...

     and Audioslave
    Audioslave
    Audioslave was an American rock supergroup that formed in Los Angeles, California in 2001. It consisted of former Soundgarden lead singer/rhythm guitarist Chris Cornell and the former instrumentalists of Rage Against the Machine: Tom Morello , Tim Commerford and Brad Wilk...

     guitarist Tom Morello
    Tom Morello
    Thomas Baptiste "Tom" Morello is a Grammy Award-winning American guitarist best known for his tenure with the bands Rage Against the Machine, Audioslave, his acoustic solo act The Nightwatchman, and his newest group, Street Sweeper Social Club...

    , who provides additional guitar music for the film, has a brief cameo as a terrorist guard. Jim Cramer, star of CNBC's Mad Money
    Mad Money
    Mad Money is an American finance television program hosted by Jim Cramer that began airing on CNBC on March 14, 2005. Its main focus is investment and speculation, particularly in publicly traded stocks...

     appeared as himself, commenting on the investment opportunities ("Sell, Sell, Sell") of Stark Industries. Rap
    Rapping
    Rapping refers to "spoken or chanted rhyming lyrics". The art form can be broken down into different components, as in the book How to Rap where it is separated into “content”, “flow” , and “delivery”...

    per Ghostface Killah
    Ghostface Killah
    Dennis Coles , better known by his stage name Ghostface Killah, is an American rapper and prominent member of the Wu-Tang Clan. After the group achieved breakthrough success in the aftermath of Enter the Wu-Tang , the members went on to pursue solo careers to varying levels of success...

     cameoed in a scene where Stark briefly stays in Dubai
    Dubai
    Dubai is a city and emirate in the United Arab Emirates . The emirate is located south of the Persian Gulf on the Arabian Peninsula and has the largest population with the second-largest land territory by area of all the emirates, after Abu Dhabi...

     while returning to Afghanistan, but it was cut from the theatrical release for pacing reasons.

Development

In April 1990, Universal Studios
Universal Studios
Universal Pictures , a subsidiary of NBCUniversal, is one of the six major movie studios....

 bought the rights to develop Iron Man for the big screen. Stuart Gordon
Stuart Gordon
After the University of Wisconsin demanded future theatrical productions by Screw Theater be overseen by a University Professor, Gordon cut his University ties to form Broom Street Theater. Its first production, the new translation of the risque Lysistrata, premiered in May 1969. Gordon is...

 was to direct Universal's low-budget film. By February 1996, 20th Century Fox
20th Century Fox
Twentieth Century Fox Film Corporation — also known as 20th Century Fox, or simply 20th or Fox — is one of the six major American film studios...

 acquired the rights from Universal. In January 1997, actor Nicolas Cage
Nicolas Cage
Nicolas Cage is an American actor, producer and director, having appeared in over 60 films including Raising Arizona , The Rock , Face/Off , Gone in 60 Seconds , Adaptation , National Treasure , Ghost Rider , Bad Lieutenant: Port of Call New Orleans , and...

 expressed interest in being cast for the lead role, and in September 1998, actor Tom Cruise
Tom Cruise
Thomas Cruise Mapother IV , better known as Tom Cruise, is an American film actor and producer. He has been nominated for three Academy Awards and he has won three Golden Globe Awards....

 had expressed interest in producing as well as starring in the film debut of Iron Man. Jeff Vintar
Jeff Vintar
Jeff Vintar is an American screenwriter. He is best known for his original screenplay, Hardwired, which became the basis for I, Robot. He attended the University of Iowa's Writers' Workshop where he completed his thesis of short stories, including The Big Oops, Opportunity Community Goes to the...

 and Iron Man co-creator Stan Lee
Stan Lee
Stan Lee is an American comic book writer, editor, actor, producer, publisher, television personality, and the former president and chairman of Marvel Comics....

 co-wrote a story which Vintar adapted into a screenplay. Jeffrey Caine (GoldenEye
GoldenEye
GoldenEye is the seventeenth spy film in the James Bond series, and the first to star Pierce Brosnan as the fictional MI6 agent James Bond. The film was directed by Martin Campbell and is the first film in the series not to take story elements from the works of novelist Ian Fleming...

) rewrote Vintar's script. Director Quentin Tarantino
Quentin Tarantino
Quentin Jerome Tarantino is an American film director, screenwriter, producer, cinematographer and actor. In the early 1990s, he began his career as an independent filmmaker with films employing nonlinear storylines and the aestheticization of violence...

 was approached in October 1999 to write and direct Iron Man. With no deal made, Fox eventually sold the rights to New Line Cinema
New Line Cinema
New Line Cinema, often simply referred to as New Line, is an American film studio. It was founded in 1967 by Robert Shaye and Michael Lynne as a film distributor, later becoming an independent film studio. It became a subsidiary of Time Warner in 1996 and was merged with larger sister studio Warner...

 the following December. By July 2000, the film was being written for the studio by Ted Elliott
Ted Elliott
Ted Elliott is an American screenwriter. Along with his writing partner Terry Rossio, Elliott has written some of the most successful American films of the past 15 years, including Aladdin, Shrek and Pirates of the Caribbean. In 2004, he was elected to the Board of Directors of the Writers Guild...

, Terry Rossio
Terry Rossio
Terry Rossio is an American screenwriter.Rossio was born in Kalamazoo, Michigan. After graduating from Saddleback High School in Santa Ana, California, he went on to study at California State University, Fullerton where he received his Bachelor of Arts in Communications, with an emphasis in radio,...

, and Tim McCanlies
Tim McCanlies
Tim McCanlies is a film director and screenwriter. He has attracted attention for his work writing and directing Secondhand Lions, and wrote the screenplays for The Iron Giant and Dennis the Menace Strikes Again....

. McCanlies's script used the idea of a Nick Fury
Nick Fury
Colonel Nicholas Joseph "Nick" Fury is a fictional World War II army hero and present-day super-spy in the Marvel Comics universe. Created by artist Jack Kirby and writer Stan Lee, Fury first appeared in Sgt. Fury and his Howling Commandos #1 , a World War II combat series that portrayed the...

 cameo to set up his own film. New Line entered talks with Joss Whedon
Joss Whedon
Joseph Hill "Joss" Whedon is an American screenwriter, executive producer, director, comic book writer, occasional composer and actor, founder of Mutant Enemy Productions and co-creator of Bellwether Pictures...

, a fan of the character Iron Man, in June 2001 for the possibility of the director taking the helm. In December 2002, McCanlies had turned in a completed script.
In December 2004, the studio attached director Nick Cassavetes to the project for a target 2006 release. After two years of unsuccessful development, and the deal with Cassavetes falling through, New Line Cinema
New Line Cinema
New Line Cinema, often simply referred to as New Line, is an American film studio. It was founded in 1967 by Robert Shaye and Michael Lynne as a film distributor, later becoming an independent film studio. It became a subsidiary of Time Warner in 1996 and was merged with larger sister studio Warner...

 returned the film rights to Marvel. Screenplay drafts had been written by Alfred Gough
Alfred Gough
Alfred Gough III is an American screenwriter and producer.-Early life and career:Born in Leonardtown, Maryland, Gough graduated from St. Mary's Ryken High School and The Catholic University of America...

, Miles Millar
Miles Millar
-Early life and Career:Millar was educated at Claremont Fan Court School, and is a graduate of Christ's College, Cambridge, where he was Chairman of Cambridge University Conservative Association.....

 and David Hayter
David Hayter
David Hayter is a Canadian-American voice and screen actor and screenwriter. He is best known for providing the English voices of Solid Snake and Big Boss in the Metal Gear video game series, and for writing the screenplay for X-Men and co-writing the screenplay for The Scorpion King and X2...

, but they were not retained. New Line's script pitted Iron Man against his father Howard Stark
Howard Stark
Howard Stark is a fictional person in the . He is the father of Tony Stark and the founder of Stark Industries. His name came from Howard Hughes, whom he was named after. -Biography:...

, who becomes War Machine
War Machine
War Machine is a fictional character, a comic book superhero appearing in comic books set in the Marvel Comics universe. The character of James Rhodes first appeared in Iron Man #118 by David Michelinie, John Byrne and Bob Layton...

. In November 2005, Marvel Studios
Marvel Studios
Marvel Studios, originally Marvel Films, is an American television and motion picture studio based in Manhattan Beach, California. Marvel Studios is a subsidiary of Marvel Entertainment, a self-contained part of the The Walt Disney Company conglomerate....

 worked to start development from scratch, and announced it as their first independent feature, as Iron Man was their only major character not depicted in live action.

In April 2006, Jon Favreau
Jon Favreau
Jonathan Kolia "Jon" Favreau is an American actor, screenwriter, film director and comedian. As an actor, he is best known for his roles in Rudy, Swingers , Very Bad Things, and The Break-Up. His notable directorial efforts include Elf, Iron Man and its sequel, and Cowboys & Aliens...

 was hired as the film's director, with Arthur Marcum and Matt Holloway writing the script. Mark Fergus and Hawk Ostby worked separately, with Favreau compiling both team's scripts, and the script received a polish by John August
John August
John August is an American screenwriter and film director.  He also writes and maintains the popular screenwriting blog , and develops screenwriter-targeted software....

. Comic book staff Mark Millar
Mark Millar
Mark Millar is a Scottish comic book writer, known for his work on books such as The Authority, The Ultimates, Marvel Knights Spider-Man, Ultimate Fantastic Four, Civil War, Wanted, and Kick-Ass, the latter two of which have been adapted into feature films...

, Brian Michael Bendis
Brian Michael Bendis
Brian Michael Bendis is an American comic book writer and erstwhile artist. He has won critical acclaim for his self-published, Image Comics and Marvel Comics work, and is one of the most successful writers working in mainstream comics, with his books selling consistently highly for over a...

, Joe Quesada
Joe Quesada
Joseph "Joe" Quesada is an American comic book editor, writer and artist. He became known in the 1990s for his work on various Valiant Comics books, such as Ninjak and Solar, Man of the Atom...

, Tom Brevoort
Tom Brevoort
Tom Brevoort is an American comic book editor, known for his work for Marvel Comics, where he has overseen titles such as New Avengers, Civil War, and Fantastic Four. He became Executive Editor in 2007, and in January 2011 was promoted to Senior Vice President of Publishing...

, Axel Alonso
Axel Alonso
Axel Alonso is American comic book creator, known primarily as an editor at DC Comics from 1994–2000, and at Marvel Comics from 2000 to the present. At DC, he edited a number of books published under their Vertigo line, such as Doom Patrol, Animal Man, Hellblazer, Preacher and 100 Bullets...

, and Ralph Macchio
Ralph Macchio (comics)
Ralph Macchio is an American comic book editor and writer, who has held many positions at Marvel Comics, including executive editor. Macchio is commonly associated with Daredevil, the Spider-Man line of comics and the popular Ultimate Marvel line...

 were also summoned by Favreau to give advice on the script.

Favreau had wanted to work with Marvel producer Avi Arad
Avi Arad
Avi Arad is an Israeli-American businessman. He became the CEO of the company Toy Biz in the 1990s, and soon afterward became the chief creative officer of Marvel Entertainment, a Marvel director, chairman, CEO and the founder of Marvel Studios....

 on another film after the Daredevil
Daredevil (film)
Daredevil is a 2003 American superhero film written and directed by Mark Steven Johnson. Based on the Marvel Comics character of the same name, the film stars Ben Affleck as Matt Murdock, a blind lawyer who fights for justice in the courtroom and out of the courtroom as the masked vigilante Daredevil...

 adaptation. Favreau celebrated getting the job by going on a diet, and lost seventy pounds. The director found the opportunity to create a politically ambitious "ultimate spy movie" in Iron Man, citing inspiration from Tom Clancy
Tom Clancy
Thomas Leo "Tom" Clancy, Jr. is an American author, best known for his technically detailed espionage, military science, and techno thriller storylines set during and in the aftermath of the Cold War, along with video games on which he did not work, but which bear his name for licensing and...

, James Bond
James Bond
James Bond, code name 007, is a fictional character created in 1953 by writer Ian Fleming, who featured him in twelve novels and two short story collections. There have been a six other authors who wrote authorised Bond novels or novelizations after Fleming's death in 1964: Kingsley Amis,...

, and RoboCop
RoboCop
RoboCop is a 1987 American science fiction-action film directed by Paul Verhoeven. Set in a crime-ridden Detroit, Michigan in the near future, RoboCop centers on a police officer who is brutally murdered and subsequently re-created as a super-human cyborg known as "RoboCop"...

. Favreau also described his approach as similar to an independent film
Independent film
An independent film, or indie film, is a professional film production resulting in a feature film that is produced mostly or completely outside of the major film studio system. In addition to being produced and distributed by independent entertainment companies, independent films are also produced...

, "[i]f Robert Altman
Robert Altman
Robert Bernard Altman was an American film director and screenwriter known for making films that are highly naturalistic, but with a stylized perspective. In 2006, the Academy of Motion Picture Arts and Sciences recognized his body of work with an Academy Honorary Award.His films MASH , McCabe and...

 had directed Superman", and also cited Batman Begins
Batman Begins
Batman Begins is a 2005 American superhero action film based on the fictional DC Comics character Batman, directed by Christopher Nolan. It stars Christian Bale as Batman, along with Michael Caine, Gary Oldman, Liam Neeson, Katie Holmes, Cillian Murphy, Morgan Freeman, Ken Watanabe, Tom Wilkinson,...

 as an inspiration. He wanted to make Iron Man a story of an adult man literally reinventing himself, and realizing the world is far more complex than he believes. Favreau changed the Vietnam War
Vietnam War
The Vietnam War was a Cold War-era military conflict that occurred in Vietnam, Laos, and Cambodia from 1 November 1955 to the fall of Saigon on 30 April 1975. This war followed the First Indochina War and was fought between North Vietnam, supported by its communist allies, and the government of...

 origin of the character to Afghanistan, as he did not want to do a period piece
Period piece
-Setting:In the performing arts, a period piece is a work set in a particular era. This informal term covers all countries, all periods and all genres...

.

Choosing a villain was difficult, because Favreau felt Iron Man's archnemesis, the Mandarin
Mandarin (comics)
The Mandarin is a fictional character, a Marvel Comics supervillain and the archenemy of Iron Man.In 2009, Mandarin was ranked as IGN's 81st Greatest Comic Book Villain of All Time.-Publication history:...

, would not feel realistic, especially after Mark Millar gave his opinion on the script. He felt only in a sequel, with an altered tone, would the fantasy of the Mandarin's rings be appropriate. The decision to push him into the background is comparable to Sauron
Sauron
Sauron is the primary antagonist and titular character of the epic fantasy novel The Lord of the Rings by J. R. R. Tolkien.In the same work, he is revealed to be the same character as "the Necromancer" from Tolkien's earlier novel The Hobbit...

 in The Lord of the Rings
The Lord of the Rings
The Lord of the Rings is a high fantasy epic written by English philologist and University of Oxford professor J. R. R. Tolkien. The story began as a sequel to Tolkien's earlier, less complex children's fantasy novel The Hobbit , but eventually developed into a much larger work. It was written in...

, or Palpatine
Palpatine
Palpatine is a fictional character and the main antagonist of the Star Wars saga, portrayed by Ian McDiarmid in the feature films.Palpatine first appeared as the unnamed Emperor of the Galactic Empire in the 1980 film Star Wars Episode V: The Empire Strikes Back...

 in Star Wars
Star Wars
Star Wars is an American epic space opera film series created by George Lucas. The first film in the series was originally released on May 25, 1977, under the title Star Wars, by 20th Century Fox, and became a worldwide pop culture phenomenon, followed by two sequels, released at three-year...

. Favreau also wanted Iron Man to face a giant enemy. The switch from Mandarin to Obadiah Stane was done after Bridges was cast. Stane was intended to become a villain in the sequel. The Crimson Dynamo
Crimson Dynamo
The Crimson Dynamo is the name of several fictional characters in the Marvel Comics Universe, most of whom have been supervillains. The various Crimson Dynamos have been powered armor-wearing Russian or Soviet agents who have clashed with the superhero Iron Man over the course of his heroic career...

 was also a villain in early drafts in the script. Favreau felt it was important to include intentional inside reference
In-joke
An in-joke, also known as an inside joke or in joke, is a joke whose humour is clear only to people who are in a particular social group, occupation, or other community of common understanding...

s for fans of the comics, such as giving the two fighter jets that attack Iron Man the call sign
Call sign
In broadcasting and radio communications, a call sign is a unique designation for a transmitting station. In North America they are used as names for broadcasting stations...

s of "Whiplash 1" and "Whiplash 2," a reference to the comic book villain Whiplash
Blacklash
Blacklash is the name of 2 characters from Marvel Comics.The best known Blacklash is Mark Scarlotti is an enemy of Iron Man.-Publication history:...

, and including Captain America
Captain America
Captain America is a fictional character, a superhero that appears in comic books published by Marvel Comics. The character first appeared in Captain America Comics #1 , from Marvel Comics' 1940s predecessor, Timely Comics, and was created by Joe Simon and Jack Kirby...

's shield in Stark's workshop.

The post-closing-credits sequence that introduces Samuel L. Jackson
Samuel L. Jackson
Samuel Leroy Jackson is an American film and television actor and film producer. After becoming involved with the Civil Rights Movement, he moved on to acting in theater at Morehouse College, and then films. He had several small roles such as in the film Goodfellas before meeting his mentor,...

 as Nick Fury
Nick Fury
Colonel Nicholas Joseph "Nick" Fury is a fictional World War II army hero and present-day super-spy in the Marvel Comics universe. Created by artist Jack Kirby and writer Stan Lee, Fury first appeared in Sgt. Fury and his Howling Commandos #1 , a World War II combat series that portrayed the...

, was written by comics writer Brian Michael Bendis
Brian Michael Bendis
Brian Michael Bendis is an American comic book writer and erstwhile artist. He has won critical acclaim for his self-published, Image Comics and Marvel Comics work, and is one of the most successful writers working in mainstream comics, with his books selling consistently highly for over a...

.

Filming

Production was based in the former Hughes Company
Howard Hughes
Howard Robard Hughes, Jr. was an American business magnate, investor, aviator, engineer, film producer, director, and philanthropist. He was one of the wealthiest people in the world...

 soundstages in Playa Vista, Los Angeles, California
Playa Vista, Los Angeles, California
Playa Vista is a neighborhood located located on in the northern section of Westchester in the western area of Los Angeles, California, north of LAX...

. Favreau rejected the East Coast
East Coast of the United States
The East Coast of the United States, also known as the Eastern Seaboard, refers to the easternmost coastal states in the United States, which touch the Atlantic Ocean and stretch up to Canada. The term includes the U.S...

 setting of the comic books because many superhero films had already been set there. Howard Hughes
Howard Hughes
Howard Robard Hughes, Jr. was an American business magnate, investor, aviator, engineer, film producer, director, and philanthropist. He was one of the wealthiest people in the world...

 was one of the inspirations for the comic book, and the filmmakers acknowledged the coincidence that they would film Iron Man creating the flying Mark III where the Hughes H-4 Hercules
Hughes H-4 Hercules
The Hughes H-4 Hercules is a prototype heavy transport aircraft designed and built by the Hughes Aircraft company. The aircraft made its only flight on November 2, 1947 and the project was never advanced beyond the single example produced...

 "Spruce Goose" was built.

Filming began on March 12, 2007, with the first few weeks spent on Stark's captivity in Afghanistan. The cave where Stark is imprisoned was a 150- to 200-yard (150–200 m) long set, which had movable forks in the caverns to allow greater freedom for the film's crew. Production designer
Production designer
In film and television, a production designer is the person responsible for the overall look of a filmed event such as films, TV programs, music videos or adverts. Production designers have one of the key creative roles in the creation of motion pictures and television. Working directly with the...

 J. Michael Riva
J. Michael Riva
J Michael Riva is a motion picture production designer.*Son of William and Maria Riva. Grandson of Marlene Dietrich.*Michael Riva's father is William Riva, who was a set designer for Broadway...

 saw footage of a Taliban fighter in Afghanistan, and saw the cold breath as he spoke: realizing remote caves are actually very cold, Riva placed an air conditioning system in the set. He also sought Downey's advice about makeshift objects in prison, such as a sock being used to make tea. Afterwards, Stark's capture was filmed at Lone Pine
Lone Pine, California
Lone Pine is a census-designated place in Inyo County, California, United States. Lone Pine is located south-southeast of Independence, at an elevation of 3727 feet . The population was 2,035 at the 2010 census, up from 1,655 at the 2000 census. The town is located in the Owens Valley, near the...

, and other exterior scenes in Afghanistan were filmed at Olancha Sand Dunes, where the crew endured two days of 40 to 60 mile an hour (60 to 100 km/h) winds.

Filming at Edwards Air Force Base
Edwards Air Force Base
Edwards Air Force Base is a United States Air Force base located on the border of Kern County, Los Angeles County, and San Bernardino County, California, in the Antelope Valley. It is southwest of the central business district of North Edwards, California and due east of Rosamond.It is named in...

 began in mid-April, and wrapped on May 2. Exterior shots of Stark's home were digitally composited on footage of Point Dume
Point Dume
Point Dume is a promontory on the coast of Malibu, California that juts out into the Pacific Ocean.Point Dume, a long bluff, forms the northern end of the Santa Monica Bay, and Point Dume Headlands Park affords a vista of the Palos Verdes Peninsula and Santa Catalina Island...

 in Malibu, while the interior was built at Playa Vista, where Favreau and Riva aimed to make Stark's home look less futuristic and more "grease monkey". Filming concluded on June 25, 2007 at Caesars Palace
Caesars Palace
Caesars Palace is a luxury hotel and casino located on the Las Vegas Strip in Paradise, Nevada, an unincorporated township in Clark County, Nevada, United States in the Las Vegas metropolitan area. Caesars Palace is owned and operated by Caesars Entertainment Corp....

 in Las Vegas, Nevada
Las Vegas, Nevada
Las Vegas is the most populous city in the U.S. state of Nevada and is also the county seat of Clark County, Nevada. Las Vegas is an internationally renowned major resort city for gambling, shopping, and fine dining. The city bills itself as The Entertainment Capital of the World, and is famous...

. Favreau, a newcomer to action films, remarked, "I'm shocked that I [was] on schedule. I thought that there were going to be many curveballs". He hired "people who are good at creating action", so "the human story [felt] like it belongs to the comic book genre".

There was much improvisation
Improvisation
Improvisation is the practice of acting, singing, talking and reacting, of making and creating, in the moment and in response to the stimulus of one's immediate environment and inner feelings. This can result in the invention of new thought patterns, new practices, new structures or symbols, and/or...

 in dialogue scenes, because the script was not completed when filming began (the filmmakers had focused on the story making sense and planning the action). Favreau acknowledged that improvisation would make the film feel more natural. Some scenes were shot with two cameras to capture lines said on the spot. Multiple takes were done, as Downey wanted to try something new each time. It was Downey's idea to have Stark hold a news conference
News conference
A news conference or press conference is a media event in which newsmakers invite journalists to hear them speak and, most often, ask questions. A joint press conference instead is held between two or more talking sides.-Practice:...

 on the floor, and he created the speech Stark makes when demonstrating the Jericho weapon.

Brian Michael Bendis
Brian Michael Bendis
Brian Michael Bendis is an American comic book writer and erstwhile artist. He has won critical acclaim for his self-published, Image Comics and Marvel Comics work, and is one of the most successful writers working in mainstream comics, with his books selling consistently highly for over a...

 wrote three pages of dialogue for the Nick Fury cameo scene, with the filmmakers choosing the best lines for filming. The cameo was filmed with a skeleton crew in order to keep it a secret, but rumors appeared on the Internet only days later. Marvel Studios's Kevin Feige subsequently ordered the scene removed from all preview prints in order to maintain the surprise and keep fans guessing.

Effects

Favreau wanted the film to be believable by showing the construction of the suit in its three stages. Stan Winston
Stan Winston
Stanley Winston was an American visual effects supervisor, makeup artist, and film director. He was best known for his work in the Terminator series, the Jurassic Park series, Aliens, the Predator series, Iron Man, Edward Scissorhands, and Avatar...

, a fan of the comic book, and his company built metal and rubber versions of the armors. They had previously worked on Favreau's Zathura
Zathura (film)
Zathura: A Space Adventure is a 2005 fantasy science fiction film directed by Jon Favreau, and is loosely based on the illustrated book Zathura by Chris Van Allsburg, author of Jumanji. It stars Jonah Bobo as Danny and Josh Hutcherson as Walter. Tim Robbins also had a small role as the boys'...

. Favreau's main concern with the effects was whether the transition between the computer-generated and practical costumes would be too obvious. Industrial Light & Magic (ILM) was hired to create the bulk of the visual effects with additional work being completed by The Orphanage
The Orphanage (company)
The Orphanage was a visual effects studio located in California. It had offices in Los Angeles and San Francisco. It was co-founded in 1999 by Stu Maschwitz, Jonathan Rothbart and Scott Stewart, who all previously worked at Industrial Light and Magic. Scott Kirsner at Hollywood Reporter...

 and The Embassy
The Embassy Visual Effects
The Embassy is a visual effects studio located in Vancouver, Canada. The Embassy is known for its photo-realistic visual effects work on commercials and more recently, features....

; Favreau trusted ILM after seeing Pirates of the Caribbean: At World's End and Transformers.

The Mark I design was intended to look like it was built from spare parts: particularly, the back is less armored than the front, as Stark would use his resources to make a forward attack. It also foreshadows the design of Stane's armor. A single 90 pounds (40.8 kg) version was built, causing concern when a stuntman fell over inside it. Both the stuntman and the suit were unscathed. The armor was also designed to only have its top half worn at times. The Embassy created a digital version of the Mark I. Stan Winston Studios built a 10 feet (3 m), 800 pounds (362.9 kg) animatronic version of the comic character "Iron Monger
Iron Monger
The Iron Monger is an identity used by several fictional supervillains published by Marvel Comics. The first and most notable person to take up the identity is Obadiah Stane...

" (Obadiah Stane), a name which Obadiah Stane calls Tony Stark and himself earlier in the film, but is never actually used for the suit itself. The animatronic required five operators for the arm, and was built on a gimbal
Gimbal
A gimbal is a pivoted support that allows the rotation of an object about a single axis. A set of two gimbals, one mounted on the other with pivot axes orthogonal, may be used to allow an object mounted on the innermost gimbal to remain immobile regardless of the motion of its support...

 to simulate walking. A scale model
Scale model
A scale model is a physical model, a representation or copy of an object that is larger or smaller than the actual size of the object, which seeks to maintain the relative proportions of the physical size of the original object. Very often the scale model is used as a guide to making the object in...

 was used for the shots of it being built.

The Mark II resembles an airplane prototype, with visible flaps. Iron Man comic book artist
Comic book creator
A comic book creator is someone who creates a comic book or graphic novel.The production of a comic book by one of the major comic book companies in the U.S...

 Adi Granov
Adi Granov
Adi Granov is a Bosnian-British comic book artist and conceptual designer.-Career:Granov teamed with comic book writer Warren Ellis for the post-Avengers Disassembled relaunch of Iron Man...

 designed the Mark III with illustrator Phil Saunders. Granov's designs were the primary inspiration for the film's design, and he came on board the film after he recognized his work on Jon Favreau's MySpace page. Saunders streamlined Granov's concept art, making it stealthier and less cartoonish in its proportions. Sometimes, Downey would only wear the helmet, sleeves and chest of the costume over a motion capture
Motion capture
Motion capture, motion tracking, or mocap are terms used to describe the process of recording movement and translating that movement on to a digital model. It is used in military, entertainment, sports, and medical applications, and for validation of computer vision and robotics...

 suit. For shots of the Mark III flying, it was animated to look realistic by taking off slowly, and landing quickly. To generate shots of Iron Man and the F-22 Raptor
F-22 Raptor
The Lockheed Martin/Boeing F-22 Raptor is a single-seat, twin-engine fifth-generation supermaneuverable fighter aircraft that uses stealth technology. It was designed primarily as an air superiority fighter, but has additional capabilities that include ground attack, electronic warfare, and signals...

s battling, cameras were flown in the air to provide reference for physics, wind and frost on the lenses. For further study of the physics of flying, skydivers were filmed in a vertical wind tunnel
Wind tunnel
A wind tunnel is a research tool used in aerodynamic research to study the effects of air moving past solid objects.-Theory of operation:Wind tunnels were first proposed as a means of studying vehicles in free flight...

.

Phil Saunders created concept art
Concept art
Concept art is a form of illustration where the main goal is to convey a visual representation of a design, idea, and/or mood for use in films, video games, animation, or comic books before it is put into the final product. Concept art is also referred to as visual development and/or concept design...

 for the War Machine
War Machine
War Machine is a fictional character, a comic book superhero appearing in comic books set in the Marvel Comics universe. The character of James Rhodes first appeared in Iron Man #118 by David Michelinie, John Byrne and Bob Layton...

 armor and said that it was originally intended to be used in the film but was "cut from the script about halfway through pre-production." Saunders said that the War Machine armor "was going to be called the Mark IV armor and would have been weaponized swap-out parts that would be worn over the original Mark III armor," and that it "would have been worn by Tony Stark in the final battle sequence."

Music

Composer Ramin Djawadi
Ramin Djawadi
Ramin Djawadi is a German composer of orchestral music for film and television. He was born in Duisburg, Germany to an Iranian father and German mother...

 is an Iron Man fan, and still has issues of the comic from the late 1970s. Through his older brother, Amir, he is also into heavy metal music since the early 1990s. While he normally composes after watching an assembly cut, Djawadi began work after seeing the teaser trailer
Teaser trailer
A teaser campaign is an advertising campaign which typically consists of a series of small, cryptic, challenging advertisements that anticipate a larger, full-blown campaign for a product launch or otherwise important event. These advertisements are called "teasers" or "teaser ads"...

. Favreau clearly envisioned a focus on "heavy" guitar in the score, and Djawadi composed the music on that instrument before arranging it for orchestra. The composer said Downey's performance inspired the several Iron Man themes (for his different moods), as well as Stark's playboy leitmotif
Leitmotif
A leitmotif , sometimes written leit-motif, is a musical term , referring to a recurring theme, associated with a particular person, place, or idea. It is closely related to the musical idea of idée fixe...

. Djawadi's favorite of the Iron Man themes is the "kickass" because of its "rhythmic pattern that is a hook on its own. Very much like a machine." The other themes are "not so much character based, but rather plot based that carry you through the movie". Guitarist Tom Morello
Tom Morello
Thomas Baptiste "Tom" Morello is a Grammy Award-winning American guitarist best known for his tenure with the bands Rage Against the Machine, Audioslave, his acoustic solo act The Nightwatchman, and his newest group, Street Sweeper Social Club...

 of Rage Against the Machine
Rage Against the Machine
Rage Against the Machine is an American rock band from Los Angeles, California. Formed in 1991, the group's line-up consists of vocalist Zack de la Rocha, bassist and backing vocalist Tim Commerford, guitarist Tom Morello and drummer Brad Wilk...

 and Audioslave
Audioslave
Audioslave was an American rock supergroup that formed in Los Angeles, California in 2001. It consisted of former Soundgarden lead singer/rhythm guitarist Chris Cornell and the former instrumentalists of Rage Against the Machine: Tom Morello , Tim Commerford and Brad Wilk...

, who has a brief cameo in the film as a guard, contributed additional guitar work to the movie's soundtrack.

Release

The premiere was held at the Greater Union
Greater Union
Greater Union, Birch Carroll and Coyle, Event Cinemas, Skycity Cinemas and Damodar Village Cinemas together form a chain of cinema multiplexes across Australia, New Zealand and Fiji...

 theater at George Street, Sydney
George Street, Sydney
George Street is one of Sydney's most notable city streets. There are more high rise buildings and more ASX 100 companies located here than anywhere else in Australia, and is well known for being busy around-the-clock...

, on April 14, 2008. The film was released worldwide except for Japan between April 30 and May 7, 2008, with Japan to receive the film in September 2008.

Marketing

Marvel and Paramount modeled their marketing campaign for Iron Man on that of Transformers. Sega
Sega
, usually styled as SEGA, is a multinational video game software developer and an arcade software and hardware development company headquartered in Ōta, Tokyo, Japan, with various offices around the world...

 released a video game
Iron Man (video game)
The Nintendo DS, Wii, PS2 and PSP versions all received mixed critical scores on Gamerankings and Metacritic. These versions were generally well received by the fans, but suffer from gameplay, graphics and controls frustrations...

 based on the film, which included other iterations of the character. A 30-second spot for the film aired during a Super Bowl XLII
Super Bowl XLII
Super Bowl XLII was an American football game on February 3, 2008 that featured the National Football Conference champion New York Giants and the American Football Conference champion New England Patriots to decide the National Football League champion for the 2007 season...

 break. 6,400 7-Eleven
7-Eleven
7-Eleven is part of an international chain of convenience stores, operating under Seven-Eleven Japan Co. Ltd, which in turn is owned by Seven & I Holdings Co...

 stores in the United States helped promote the film, and LG Group
LG Group
LG Corp. is the second-largest South Korean conglomerate company following Samsung, and it is headquartered in the LG Twin Towers in Yeouido-dong, Yeongdeungpo-gu, Seoul. LG produces electronics, chemicals, and telecommunications products and operates subsidiaries like LG Electronics, LG Display,...

 also made a deal with Paramount. Hasbro
Hasbro
Hasbro is a multinational toy and boardgame company from the United States of America. It is one of the largest toy makers in the world. The corporate headquarters is located in Pawtucket, Rhode Island, United States...

 created figures of armors from the film, as well as Titanium Man
Titanium Man
The Titanium Man is the name of two or more fictional characters, supervillains in the Marvel Comics universe. The original Titanium Man first appeared in Tales of Suspense #69 . He was created by Stan Lee and Don Heck.-Titanium Man I:Boris Bullski was born in Makeyevka, Ukrainian SSR, Soviet Union...

 (who appears in the video game) and the armor from the World War Hulk comics.

Worldwide, Burger King
Burger King
Burger King, often abbreviated as BK, is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. The company began in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain...

 and Audi
Audi
Audi AG is a German automobile manufacturer, from supermini to crossover SUVs in various body styles and price ranges that are marketed under the Audi brand , positioned as the premium brand within the Volkswagen Group....

 promoted the film. Jon Favreau was set to direct a commercial for the fast-food chain, as Michael Bay
Michael Bay
Michael Benjamin Bay is an American film director and producer. He is known for directing high-budget action films characterized by their fast edits, stylistic visuals and substantial practical special effects...

 did for Transformers. In the film, Tony Stark drives an Audi R8, and also has an "American cheeseburger" from Burger King after his rescue from Afghanistan, as part of the studio's product placement
Product placement
Product placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, music videos, the story line of television shows, or news programs. The product placement is often not disclosed at the time that the...

 deal with the respective companies. Three other vehicles, the Audi S6
Audi S6
The Audi S6 is a high-performance version of the Audi A6, an executive car produced by German automaker Audi. It went on sale in 1994, shortly after the "A6" designation was introduced, replacing the "100" nameplate...

 sedan, Audi S5
Audi A5
The Audi A5 is a coupé produced by the German automobile manufacturer Audi since 2007. It is the coupé, cabriolet, and five-door fastback versions of the fourth generation Audi A4 saloon and estate models....

 sports coupe and the Audi Q7
Audi Q7
The Audi Q7 is a full-size luxury crossover SUV unveiled in September 2005 at the Frankfurt Motor Show. Production of the Q7 began in autumn of 2005 in Bratislava, Slovakia. It is the first SUV offering from Audi and went on sale in 2007. Later, Audi's second SUV, the Q5, was unveiled as a 2009...

 SUV, also appear in the film. Audi created a tie-in website, as General Motors
General Motors
General Motors Company , commonly known as GM, formerly incorporated as General Motors Corporation, is an American multinational automotive corporation headquartered in Detroit, Michigan and the world's second-largest automaker in 2010...

 did for Transformers. Oracle Corporation
Oracle Corporation
Oracle Corporation is an American multinational computer technology corporation that specializes in developing and marketing hardware systems and enterprise software products – particularly database management systems...

 also promoted the film on its site. Estimates for the cost of marketing Iron Man ranged from US$50 to $75 million.

Critical reception

Iron Man received critical acclaim. On May 1, 2008, the film was identified as the "best-reviewed film of the year so far" by Jen Yamato of review aggregator Rotten Tomatoes
Rotten Tomatoes
Rotten Tomatoes is a website devoted to reviews, information, and news of films—widely known as a film review aggregator. Its name derives from the cliché of audiences throwing tomatoes and other vegetables at a poor stage performance...

, with the site reporting at that time the film had received a rating of 95% based on 107 reviews and this rating has held its place as of January 2010. The film currently holds a score of 94% based on 235 reviews, with selected top critics giving it a score of 93% based on 39 reviews.
Metacritic
Metacritic
Metacritic.com is a website that collates reviews of music albums, games, movies, TV shows and DVDs. For each product, a numerical score from each review is obtained and the total is averaged. An excerpt of each review is provided along with a hyperlink to the source. Three colour codes of Green,...

 gave the film normalized
Standard score
In statistics, a standard score indicates how many standard deviations an observation or datum is above or below the mean. It is a dimensionless quantity derived by subtracting the population mean from an individual raw score and then dividing the difference by the population standard deviation...

 average
Weighted mean
The weighted mean is similar to an arithmetic mean , where instead of each of the data points contributing equally to the final average, some data points contribute more than others...

 score of 79%, based on 38 reviews.

Among the major trade journals, Todd McCarthy in Variety
Variety (magazine)
Variety is an American weekly entertainment-trade magazine founded in New York City, New York, in 1905 by Sime Silverman. With the rise of the importance of the motion-picture industry, Daily Variety, a daily edition based in Los Angeles, California, was founded by Silverman in 1933. In 1998, the...

 called the film an "expansively entertaining special effects extravaganza" with "fresh energy and stylistic polish", while Kirk Honeycutt of The Hollywood Reporter
The Hollywood Reporter
Formerly a daily trade magazine, The Hollywood Reporter re-launched in late 2010 as a unique hybrid publication serving the entertainment industry and a consumer audience...

 praised the film while nonetheless finding "disappointment [in] a climatic [sic] battle between different Iron Man prototypes [...] how did Tony's nemesis learn how to use the suit?" In one of the first major-daily newspaper reviews, Frank Lovece
Frank Lovece
Frank Lovece is an American journalist, author, comedy performer and comic book writer. He was additionally one of the first professional Web journalists, becoming an editor of a Silicon Alley start-up in 1996....

 of Newsday
Newsday
Newsday is a daily American newspaper that primarily serves Nassau and Suffolk counties and the New York City borough of Queens on Long Island, although it is sold throughout the New York metropolitan area...

 lauded the film's "emotional truth [...] pitch-perfect casting and plausibly rendered super-science" that made it "faithful to the source material while updating it – and recognizing what's made that material so enduring isn't just the high-tech cool of a man in a metal suit, but the human condition that got him there". A. O. Scott
A. O. Scott
Anthony Oliver Scott, known as A. O. Scott , is an American journalist and critic. He is a chief film critic for The New York Times, along with Manohla Dargis.-Background and education:...

 of The New York Times
The New York Times
The New York Times is an American daily newspaper founded and continuously published in New York City since 1851. The New York Times has won 106 Pulitzer Prizes, the most of any news organization...

 called the film "an unusually good superhero picture. Or at least – since it certainly has its problems – a superhero movie that's good in unusual ways."

Among the specialty press, Garth Franklin of Dark Horizons
Dark Horizons
Dark Horizons is a movie centric website owned and written by Garth Franklin of Sydney, Australia. Dark Horizons is dedicated to news, interviews, rumors, and reviews of upcoming and currently playing films and television projects. The focus initially was almost exclusively related to science...

 commended the "impressive sets and mechanics that combine smoothly with relatively seamless CG", and said, "Robert Downey Jr., along with director Jon Favreau [...] help this rise above formula. The result is something that, whilst hardly original or groundbreaking, is nevertheless refreshing in its earnestness to avoid dark dramatic stylings in favor of an easy-going, crowd-pleasing action movie with a sprinkle of anti-war and redemption themes". IGN
IGN
IGN is an entertainment website that focuses on video games, films, music and other media. IGN's main website comprises several specialty sites or "channels", each occupying a subdomain and covering a specific area of entertainment...

s Todd Gilchrist recognized Downey as "the best thing" in a film that "functions on autopilot, providing requisite story developments and character details to fill in this default 'origin story' while the actors successfully breathe life into their otherwise conventional roles".

Among major metropolitan weeklies, David Edelstein
David Edelstein
David Edelstein is the chief film critic for New York Magazine, as well as the film critic for NPR's Fresh Air and CBS Sunday Morning. He lives in Brooklyn, New York....

 of New York
New York (magazine)
New York is a weekly magazine principally concerned with the life, culture, politics, and style of New York City. Founded by Milton Glaser and Clay Felker in 1968 as a competitor to The New Yorker, it was brasher and less polite than that magazine, and established itself as a cradle of New...

 magazine called the film "a shapely piece of mythmaking [...] Favreau doesn't go in for stylized comic-book frames, at least in the first half. He gets real with it – you'd think you were watching a military thriller", while conversely, David Denby
David Denby (film critic)
David Denby is an American journalist, best known as a film critic for The New Yorker magazine.-Background and education:Denby grew up in New York City. He received a B.A...

 of The New Yorker
The New Yorker
The New Yorker is an American magazine of reportage, commentary, criticism, essays, fiction, satire, cartoons and poetry published by Condé Nast...

 put forth a negative review, claiming "a slightly depressed, going-through-the-motions feel to the entire show [...] Gwyneth Paltrow
Gwyneth Paltrow
Gwyneth Kate Paltrow is an American actress and singer. She made her acting debut on stage in 1990 and started appearing in films in 1991. After appearing in several films throughout the decade, Paltrow gained early notice for her work in films such as Se7en and Emma...

, widening her eyes and palpitating, can't do much with an antique role as Stark's girl Friday, who loves him but can't say so; Terrence Howard
Terrence Howard
Terrence Dashon Howard is an American actor. Having his first major role in the 1995 film Mr. Holland's Opus, which subsequently led to a number of roles in films and high visibility among African American audiences. Howard broke into the mainstream with a succession of well-reviewed television...

, playing a military man who chases around after Stark, looks dispirited and taken for granted". Looking at the sociocultural aspects of the film, Cristobal Giraldez Catalan at Bright Lights Film Journal
Bright Lights Film Journal
Bright Lights Film Journal is an online popular-academic film magazine, with a left-leaning critical orientation, based in Portland, Oregon, United States. It is edited and published by Gary Morris....

 argues that, "Iron Man is far more than playboy fantasy; it is American foreign policy realized without context....Iron Man, with narrative and directorial precision, once again provides the high-fidelity misogyny and anti-Muslim rhetoric Hollywood is known for."

Roger Ebert
Roger Ebert
Roger Joseph Ebert is an American film critic and screenwriter. He is the first film critic to win a Pulitzer Prize for Criticism.Ebert is known for his film review column and for the television programs Sneak Previews, At the Movies with Gene Siskel and Roger Ebert, and Siskel and Ebert and The...

 and Richard Corliss
Richard Corliss
Richard Nelson Corliss is a writer for Time magazine who focuses on movies, with the occasional article on music or sports. Corliss is the former editor-in-chief of Film Comment...

 named Iron Man as among their favorite films of 2008.

Box office

In its opening weekend, Iron Man grossed $98,618,668 in 4,105 theaters in the United States and Canada, ranking number one at the box office, giving it the 11th-biggest opening weekend, ninth widest release in terms of theaters, and the third highest-grossing opening weekend of 2008
2008 in film
This is a list of all major films made in 2008.-Highest-grossing films:Please note that following the tradition of the English-language film industry, these are the top grossing films that were first released in the USA in 2008...

 behind Indiana Jones and the Kingdom of the Crystal Skull and The Dark Knight
The Dark Knight (film)
The Dark Knight is a 2008 superhero film directed, produced and co-written by Christopher Nolan. Based on the DC Comics character Batman, the film is part of Nolan's Batman film series and a sequel to 2005's Batman Begins...

. It grossed $35.2 million on its first day, giving it the 13th-biggest opening day. Iron Man had the second-best premiere for a non-sequel, behind Spider-Man
Spider-Man (film)
Spider-Man is a 2002 American superhero film, the first in the Spider-Man film series based on the fictional Marvel Comics character Spider-Man. It was directed by Sam Raimi and written by David Koepp...

. It had the fourth-biggest opening for a superhero movie. Iron Man was also the number-one film in the United States and Canada in its second weekend, grossing $51.1 million, giving it the 12th-best second weekend and the fifth-best for a non-sequel. On June 18, 2008 Iron Man became the first movie of 2008 to pass the $300 million mark for the domestic box office.

, Iron Man has grossed $585,174,222 worldwide, $318,412,101 in the United States and Canada and $266,762,121 in other territories.

Home media

The film was released on DVD and Blu-ray Disc
Blu-ray Disc
Blu-ray Disc is an optical disc storage medium designed to supersede the DVD format. The plastic disc is 120 mm in diameter and 1.2 mm thick, the same size as DVDs and CDs. Blu-ray Discs contain 25 GB per layer, with dual layer discs being the norm for feature-length video discs...

 on September 30, 2008, in North America and October 27, 2008 in Europe. DVD sales were very successful, selling over 4 million copies the first week and generating a gross over $93 million USD. There were a total of 9 million copies sold and an accumulated total sales of over $160 million (not including Blu-ray).

For the home releases of the film, the image on the newspaper Stark reads before he announces he is Iron Man had to be altered because of amateur photographer Ronnie Adams filing a lawsuit against Paramount and Marvel for using his on-location spy photo in the scene.

A Wal-Mart
Wal-Mart
Wal-Mart Stores, Inc. , branded as Walmart since 2008 and Wal-Mart before then, is an American public multinational corporation that runs chains of large discount department stores and warehouse stores. The company is the world's 18th largest public corporation, according to the Forbes Global 2000...

-exclusive release included a preview of Iron Man: Armored Adventures
Iron Man: Armored Adventures
Iron Man: Armored Adventures is a 3D CGI cartoon series based on the Marvel Comics superhero Iron Man. It debuted in the USA on the Nicktoons on April 24, 2009, and has already begun airing on Canadian network Teletoon. The series is story edited by showrunner Christopher Yost, who also worked on...

.

Awards

Iron Man was selected by the American Film Institute
American Film Institute
The American Film Institute is an independent non-profit organization created by the National Endowment for the Arts, which was established in 1967 when President Lyndon B. Johnson signed the National Foundation on the Arts and the Humanities Act...

 as one of the ten best films of the year
American Film Institute Awards 2008
The American Film Institute Awards 2008 honored the best 10 Movies and 10 Television Programs of the year.-Movies:* The Curious Case of Benjamin Button*The Dark Knight*Frost/Nixon*Frozen River* Gran Torino*Iron Man...

. The film was nominated for the Academy Awards for Best Visual Effects and Best Sound Editing at the 81st Academy Awards
81st Academy Awards
The 81st Academy Awards ceremony, presented by the Academy of Motion Picture Arts and Sciences , honored the best films of 2008 and took place February 22, 2009, at the Kodak Theatre in Hollywood, Los Angeles beginning at 5:30 p.m. PST / 8:30 p.m. EST...

, but lost to The Curious Case of Benjamin Button
The Curious Case of Benjamin Button (film)
The Curious Case of Benjamin Button is a 2008 American fantasy-drama film directed by David Fincher. The screenplay by Eric Roth and Robin Swicord is loosely based on the 1922 short story of the same name by F. Scott Fitzgerald...

 and The Dark Knight
The Dark Knight (film)
The Dark Knight is a 2008 superhero film directed, produced and co-written by Christopher Nolan. Based on the DC Comics character Batman, the film is part of Nolan's Batman film series and a sequel to 2005's Batman Begins...

, respectively. It was nominated for nine Saturn Award
Saturn Award
The Saturn Award is an award presented annually by the Academy of Science Fiction, Fantasy & Horror Films to honor the top works in science fiction, fantasy, and horror in film, television, and home video. The Saturn Awards were devised by Dr. Donald A. Reed in 1972, who felt that films within...

s, winning Best Science Fiction Film
Saturn Award for Best Science Fiction Film
The Saturn Award for Best Science Fiction Film is a Saturn Award given to the best film in the science fiction genre by the Academy of Science Fiction, Fantasy and Horror Films.-Winners:-External links:*...

, Best Director
Saturn Award for Best Direction
The following is a list of Saturn Award winners for Best Direction:-Multiple Winners:*James Cameron - 5 awards*Steven Spielberg - 4 awards*Peter Jackson - 3 awards*Bryan Singer - 2 awards...

 for Favreau and Best Actor
Saturn Award for Best Actor
The Saturn Award is an award presented annually by the Academy of Science Fiction, Fantasy & Horror Films to honor the top works in science fiction, fantasy, and horror in film, television, and home video. The Saturn Awards were devised by Dr. Donald A. Reed, who felt that films within those genres...

 for Downey. In 2008, Iron Man was selected by Empire
Empire (magazine)
Empire is a British film magazine published monthly by Bauer Consumer Media. From the first issue in July 1989, the magazine was edited by Barry McIlheney and published by Emap. Bauer purchased Emap Consumer Media in early 2008...

 magazine as one of The 500 Greatest Movies of All Time. Tony Stark was also selected as one of The 100 Greatest Movie Characters of All Time. On their list of the 100 Greatest Fictional Characters, Fandomania.com ranked Iron Man at number 37.

It was nominated for Favorite Movie at the 2009 Kids' Choice Awards
2009 Kids' Choice Awards
Nickelodeon's 22nd Annual Kids' Choice Awards were held on March 28, 2009 at 8 p.m. on the Nell and John Wooden Court of Pauley Pavilion. Dwayne Johnson hosted this awards show which lasted for more than one and half hours. Voting commenced on March 2, 2009. Performers and presenters have been...

 but lost to High School Musical 3: Senior Year
High School Musical 3: Senior Year
High School Musical 3: Senior Year is a 2008 American romantic musical film and the third and final installment in the High School Musical trilogy. Its theatrical release in the United States began on October 24, 2008...

.

Sequels

The sequel, Iron Man 2
Iron Man 2
Iron Man 2 is a 2010 American superhero film featuring the Marvel Comics character Iron Man, produced by Marvel Studios and distributed by Paramount Pictures. It is the sequel to 2008's Iron Man, the second film in a planned trilogy and is a part of the Marvel Cinematic Universe. Directed by Jon...

, was released in the United States on May 7, 2010 with Jon Favreau and Robert Downey, Jr. returning as director and lead, respectively, with a screenplay by Justin Theroux. Don Cheadle
Don Cheadle
Donald Frank "Don" Cheadle, Jr. is an American film actor and producer. Cheadle rose to prominence in the late 1990s and the early 2000s for his supporting roles in the Steven Soderbergh-directed films Out of Sight, Traffic, and Ocean's Eleven...

 replaces Terrence Howard
Terrence Howard
Terrence Dashon Howard is an American actor. Having his first major role in the 1995 film Mr. Holland's Opus, which subsequently led to a number of roles in films and high visibility among African American audiences. Howard broke into the mainstream with a succession of well-reviewed television...

 in the role of Colonel Rhodes, who is also seen as War Machine
War Machine
War Machine is a fictional character, a comic book superhero appearing in comic books set in the Marvel Comics universe. The character of James Rhodes first appeared in Iron Man #118 by David Michelinie, John Byrne and Bob Layton...

. Also starring is Gwyneth Paltrow
Gwyneth Paltrow
Gwyneth Kate Paltrow is an American actress and singer. She made her acting debut on stage in 1990 and started appearing in films in 1991. After appearing in several films throughout the decade, Paltrow gained early notice for her work in films such as Se7en and Emma...

 as Pepper Potts; Mickey Rourke
Mickey Rourke
Philip Andre "Mickey" Rourke, Jr. is an American actor, screenwriter and retired boxer, who has appeared primarily as a leading man in action, drama, and thriller films....

 as Whiplash
Whiplash (comics)
Whiplash is the name of several fictional characters in comic books published by Marvel Comics. Each Whiplash is a minor supervillain in the Marvel Universe, with the first and latest appearing as prominent members of Iron Man's rogues gallery.-Mark Scarlotti:...

, a villain with technologically enhanced whips; Sam Rockwell
Sam Rockwell
Sam Rockwell is an American actor known for his leading roles in Lawn Dogs, Confessions of a Dangerous Mind, Choke and Moon, as well as for his supporting roles in The Green Mile, Iron Man 2, The Hitchhiker's Guide to the Galaxy, Frost/Nixon, Galaxy Quest, Matchstick Men, The Assassination of...

 as Justin Hammer
Justin Hammer
Justin Hammer is a fictional character that has appeared in various comic book series published by Marvel Comics. As a frequent adversary of the superhero Iron Man, Justin Hammer exists in Marvel's main shared universe, known as the Marvel Universe...

; a business rival of Stark's.

Marvel Studios president Kevin Feige said he is happy with the results of Iron Man 2 and stated that Iron Man 3 will be in theaters by 2013. "We do have a contract with Robert Downey, Jr. to do it, and it will come after The Avengers", Feige said. Jon Favreau said that although the character may need reworking, the Mandarin
Mandarin (comics)
The Mandarin is a fictional character, a Marvel Comics supervillain and the archenemy of Iron Man.In 2009, Mandarin was ranked as IGN's 81st Greatest Comic Book Villain of All Time.-Publication history:...

 would be in the third film. The director said, "The problem with the Mandarin is that the way it's depicted in the comic books, you don't want to see that. He has 10 magical rings – that just doesn't feel right for our [franchise]. So it's either tech-based, or the rings are not really rings."

After the release of Iron Man 2, a conflict between Paramount Pictures, which has distribution rights to certain Marvel properties, and The Walt Disney Company
The Walt Disney Company
The Walt Disney Company is the largest media conglomerate in the world in terms of revenue. Founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, Walt Disney Productions established itself as a leader in the American animation industry before diversifying into...

, Marvel Comics' corporate parent, clouded the timing and the distribution arrangement of a possible third film. Paramount and Disney have since reached an agreement where Disney will get the worldwide distribution and marketing rights from Paramount for Iron Man 3 as well as The Avengers. Iron Man 3 is due for release on May 3, 2013.

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