All-Bran
Encyclopedia
All-Bran is a very high-bran
, high-fibre
, wheat bran breakfast cereal
manufactured by Kellogg's
and marketed as an aid to digestive health
.
in a natural way - the tag line was the gentle natural way to relieve constipation. It claimed that the cause of nearly all health depression was constipation, and therefore All Bran was a cure for depression. In was the early 1930s and many people were depressed. More believably, it claimed to improve energy levels, and as a consequence make people less lazy. It told people to come over to the sunny side of life. At that time the product was imported, being made in Canada. It proclaimed the cereal's high fibre for the intestine
s, Vitamin B
for the intestinal tract, and iron for the blood (haemoglobin
), and said that doctors recommended it. Most cereals are now vitamin-fortified. It claimed to be 100% bran and to achieve 100% results. However it also claimed to be delicious.
By 1936 it was proclaiming that it could salvage people's deteriorating complexion
because it cleared the intestines of wastes and impurities. It claimed it could transform an unhappy person into a cheerful person, a new variation on its earlier theme of curing depression. It claimed it could make people smile again, due to curing their constipation and purging their intestines of their unhealthy impurities and poisons.
The 1981 James Bond
movie For Your Eyes Only
features a product placement
of All-Bran, in the kitchen cabinet of 10 Downing Street
.
opened. In the mid-1970s, consumers became much more educated about the value of roughage in their diet, and demand for All Bran was outstripping of supply. This led to shortages in shops - the Manchester plant on Trafford Park
could not make enough. From 1974-77 demand for All Bran doubled, with sales increasing 35% in 1975, and supplies to shops from warehouses had to be rationed. It led to panic buying when packets of All Bran were available.
The new £14 million factory at Wrexham opened in May 1978. Construction had started in July 1976.
, High-fructose corn syrup (in US only), malt
flavoring, calcium phosphate
, calcium carbonate
, salt
, sodium ascorbate and ascorbic acid
(vitamin C), reduced iron
, niacinamide
, pyridoxine hydrochloride (vitamin B6
), riboflavin
, (vitamin B2), folic acid
, thiamin hydrochloride (vitamin B1), vitamin A palmitate, vitamin B12
and vitamin D
.
Bran
Bran is the hard outer layer of grain and consists of combined aleurone and pericarp. Along with germ, it is an integral part of whole grains, and is often produced as a by-product of milling in the production of refined grains. When bran is removed from grains, the grains lose a portion of their...
, high-fibre
Dietary fiber
Dietary fiber, dietary fibre, or sometimes roughage is the indigestible portion of plant foods having two main components:* soluble fiber that is readily fermented in the colon into gases and physiologically active byproducts, and* insoluble fiber that is metabolically inert, absorbing water as it...
, wheat bran breakfast cereal
Breakfast cereal
A breakfast cereal is a food made from processed grains that is often, but not always, eaten with the first meal of the day. It is often eaten cold, usually mixed with milk , water, or yogurt, and sometimes fruit but sometimes eaten dry. Some cereals, such as oatmeal, may be served hot as porridge...
manufactured by Kellogg's
Kellogg Company
Kellogg Company , is a producer of cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and vegetarian foods...
and marketed as an aid to digestive health
Digestion
Digestion is the mechanical and chemical breakdown of food into smaller components that are more easily absorbed into a blood stream, for instance. Digestion is a form of catabolism: a breakdown of large food molecules to smaller ones....
.
History
It was introduced in 1916. It was sold in a red and green packet, similar to most Kellogg's cereals. It was introduced in the UK in 1922.Marketing
From 1933 in the UK it spoke of freeing people from constipationConstipation
Constipation refers to bowel movements that are infrequent or hard to pass. Constipation is a common cause of painful defecation...
in a natural way - the tag line was the gentle natural way to relieve constipation. It claimed that the cause of nearly all health depression was constipation, and therefore All Bran was a cure for depression. In was the early 1930s and many people were depressed. More believably, it claimed to improve energy levels, and as a consequence make people less lazy. It told people to come over to the sunny side of life. At that time the product was imported, being made in Canada. It proclaimed the cereal's high fibre for the intestine
Intestine
In human anatomy, the intestine is the segment of the alimentary canal extending from the pyloric sphincter of the stomach to the anus and, in humans and other mammals, consists of two segments, the small intestine and the large intestine...
s, Vitamin B
B vitamins
B vitamins are a group of water-soluble vitamins that play important roles in cell metabolism. The B vitamins were once thought to be a single vitamin, referred to as vitamin B . Later research showed that they are chemically distinct vitamins that often coexist in the same foods...
for the intestinal tract, and iron for the blood (haemoglobin
Hemoglobin
Hemoglobin is the iron-containing oxygen-transport metalloprotein in the red blood cells of all vertebrates, with the exception of the fish family Channichthyidae, as well as the tissues of some invertebrates...
), and said that doctors recommended it. Most cereals are now vitamin-fortified. It claimed to be 100% bran and to achieve 100% results. However it also claimed to be delicious.
By 1936 it was proclaiming that it could salvage people's deteriorating complexion
Complexion
Complexion refers to the natural color, texture, and appearance of the skin, especially that of the face.-History:The word "complexion" is derived from the Late Latin complexi, which initially referred in general terms to a combination of things, and later in physiological terms, to the balance of...
because it cleared the intestines of wastes and impurities. It claimed it could transform an unhappy person into a cheerful person, a new variation on its earlier theme of curing depression. It claimed it could make people smile again, due to curing their constipation and purging their intestines of their unhealthy impurities and poisons.
The 1981 James Bond
James Bond
James Bond, code name 007, is a fictional character created in 1953 by writer Ian Fleming, who featured him in twelve novels and two short story collections. There have been a six other authors who wrote authorised Bond novels or novelizations after Fleming's death in 1964: Kingsley Amis,...
movie For Your Eyes Only
For Your Eyes Only (film)
For Your Eyes Only is the twelfth spy film in the James Bond series and the fifth to star Roger Moore as the fictional MI6 agent James Bond. It marked the directorial debut of John Glen, who had worked as editor and second unit director in three other Bond films. The screenplay by Richard Maibaum...
features a product placement
Product placement
Product placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, music videos, the story line of television shows, or news programs. The product placement is often not disclosed at the time that the...
of All-Bran, in the kitchen cabinet of 10 Downing Street
10 Downing Street
10 Downing Street, colloquially known in the United Kingdom as "Number 10", is the headquarters of Her Majesty's Government and the official residence and office of the First Lord of the Treasury, who is now always the Prime Minister....
.
Production
It was made in Manchester until early 1978, when Kellogg's plant on the Wrexham Industrial EstateWrexham Industrial Estate
The Wrexham Industrial Estate is an industrial estate in the north of Wales, situated in the county of Wrexham on the eastern outskirts of the town. Originally the site of a Word War II munitions factory, the estate later became known as the Wrexham Trading Estate. It has now grown to cover...
opened. In the mid-1970s, consumers became much more educated about the value of roughage in their diet, and demand for All Bran was outstripping of supply. This led to shortages in shops - the Manchester plant on Trafford Park
Trafford Park
Trafford Park is an area of the Metropolitan Borough of Trafford, in Greater Manchester, England. Located opposite Salford Quays, on the southern side of the Manchester Ship Canal, it is west-southwest of Manchester city centre, and north of Stretford. Until the late 19th century it was the...
could not make enough. From 1974-77 demand for All Bran doubled, with sales increasing 35% in 1975, and supplies to shops from warehouses had to be rationed. It led to panic buying when packets of All Bran were available.
The new £14 million factory at Wrexham opened in May 1978. Construction had started in July 1976.
Ingredients
Wheat bran, sugarSugar
Sugar is a class of edible crystalline carbohydrates, mainly sucrose, lactose, and fructose, characterized by a sweet flavor.Sucrose in its refined form primarily comes from sugar cane and sugar beet...
, High-fructose corn syrup (in US only), malt
Malt
Malt is germinated cereal grains that have been dried in a process known as "malting". The grains are made to germinate by soaking in water, and are then halted from germinating further by drying with hot air...
flavoring, calcium phosphate
Calcium phosphate
Calcium phosphate is the name given to a family of minerals containing calcium ions together with orthophosphates , metaphosphates or pyrophosphates and occasionally hydrogen or hydroxide ions ....
, calcium carbonate
Calcium carbonate
Calcium carbonate is a chemical compound with the formula CaCO3. It is a common substance found in rocks in all parts of the world, and is the main component of shells of marine organisms, snails, coal balls, pearls, and eggshells. Calcium carbonate is the active ingredient in agricultural lime,...
, salt
Salt
In chemistry, salts are ionic compounds that result from the neutralization reaction of an acid and a base. They are composed of cations and anions so that the product is electrically neutral...
, sodium ascorbate and ascorbic acid
Ascorbic acid
Ascorbic acid is a naturally occurring organic compound with antioxidant properties. It is a white solid, but impure samples can appear yellowish. It dissolves well in water to give mildly acidic solutions. Ascorbic acid is one form of vitamin C. The name is derived from a- and scorbutus , the...
(vitamin C), reduced iron
Iron
Iron is a chemical element with the symbol Fe and atomic number 26. It is a metal in the first transition series. It is the most common element forming the planet Earth as a whole, forming much of Earth's outer and inner core. It is the fourth most common element in the Earth's crust...
, niacinamide
Nicotinamide
Nicotinamide, also known as niacinamide and nicotinic acid amide, is the amide of nicotinic acid . Nicotinamide is a water-soluble vitamin and is part of the vitamin B group...
, pyridoxine hydrochloride (vitamin B6
Vitamin B6
Vitamin B6 is a water-soluble vitamin and is part of the vitamin B complex group. Several forms of the vitamin are known, but pyridoxal phosphate is the active form and is a cofactor in many reactions of amino acid metabolism, including transamination, deamination, and decarboxylation...
), riboflavin
Riboflavin
Riboflavin, also known as vitamin B2 or additive E101, is an easily absorbed micronutrient with a key role in maintaining health in humans and animals. It is the central component of the cofactors FAD and FMN, and is therefore required by all flavoproteins. As such, vitamin B2 is required for a...
, (vitamin B2), folic acid
Folic acid
Folic acid and folate , as well as pteroyl-L-glutamic acid, pteroyl-L-glutamate, and pteroylmonoglutamic acid are forms of the water-soluble vitamin B9...
, thiamin hydrochloride (vitamin B1), vitamin A palmitate, vitamin B12
Vitamin B12
Vitamin B12, vitamin B12 or vitamin B-12, also called cobalamin, is a water-soluble vitamin with a key role in the normal functioning of the brain and nervous system, and for the formation of blood. It is one of the eight B vitamins...
and vitamin D
Vitamin D
Vitamin D is a group of fat-soluble secosteroids. In humans, vitamin D is unique both because it functions as a prohormone and because the body can synthesize it when sun exposure is adequate ....
.
Varieties
All-Bran comes in different varieties, although not all of them are available in all countries:- All-Bran Original (Available in Australia, Somalia, USA, Canada, Colombia, UK, Italy, Mexico, France, Japan, Latin America, South Africa)
- All-Bran Bran Flakes/All-Bran Flakes/Petales (Available in Australia, Canada, Italy, Spain, Belgium, Portugal, The Netherlands, France, UK)
- All-Bran Bran BudsBran BudsAll-Bran Buds is a variety of All-Bran cereal manufactured by Kellogg's. It is a wheat bran cereal that is a source of high fiber and psyllium. It is available in the United States and Canada.It used to be available in the United Kingdom during the 1970s....
(Available in USA, Canada) - All-Bran Strawberry Buds (Available in Canada)
- All-Bran Strawberry Medley (Available in Canada, USA)
- All-Bran Extra Fibre/All-Bran Plus (Available in Spain, Belgium, Portugal, France, South Africa, Finland, Norway, Sweden, Denmark)
- All-Bran Flakes Chocolate (Available in Italy, Spain)
- All-Bran Guardian (Available in Canada)
- All-Bran Honey Nut Flavor (Available in Canada, South Africa)
- All-Bran Cereal Bars (Available in Canada, Italy, Spain, Belgium, Portugal, UK, South Africa)
- All-Bran Choco/Chocolat (Available in Spain, The Netherlands, Belgium, France)
- All-Bran Splitz (Available in Spain)
- All-Bran Plus (Available in The Netherlands, Belgium, Greece)
- All-Bran Plus Yogur/Iogurte (Available in Spain, Portugal)
- All-Bran Plus Fruit 'n FibreFruit 'n FibreFruit 'n Fibre is a breakfast cereal produced by Kellogg's and sold in various countries . It consists of wheat flakes, dried fruit and hazelnuts. Versions of this cereal are also produced by other companies under similar names, such as Fruit & Fibre...
/Fruta & Fibra (Available in The Netherlands, Belgium, Portugal, France) - All-Bran Figue & Pomme (Available in France)
- All-Bran Fruit 'n Oats (Available in Australia)
- All-Bran Tropical (Available in Australia)
- All-Bran Snack Bites (Available in Canada, USA)
- All-Bran Dual (Available in Australia)
Discontinued varieties
- All-Bran Complete Oat Flakes cereal (No longer available in USA)
- All-Bran Extra Fiber cereal (No longer available in USA)
- All-Bran Yogurt Bites (No longer available in USA)
External links
- All-Bran (USA)
- All-Bran (Canada)
- All-Bran (UK)
- All-Bran (Japan)
- Graces Guide