SimplySiti
Encyclopedia
SimplySiti Sdn. Bhd., known as SimplySiti is a cosmetic line founded by a Malaysian artiste, Siti Nurhaliza
in March 2010 with the headquarter in Kuala Lumpur
, Malaysia.
. with the incorporation of nanotechnology
. Before being released into the market, SimplySiti received Halal
status from Jabatan Kemajuan Islam Malaysia (JAKIM) officials who visited the factory in Korea to inspect every aspect of the production with strict regulations to ensure the products are Halal. Many of the products, especially her lipstick range released bear the names from her singles' and albums' titles. Marketing strategies include availability of the products over 200 Watsons, Guardian
and Jusco
outlets throughout Malaysia, with its first kiosk at the JB Sentral in Johor Bahru
and there are plans for promoting the products to Brunei
, Indonesia
, Singapore
and Middle East
countries.
In July, Siti signed a contract a British toiletries company, Standard Soap for producing SimplySiti new products such as shampoo, anti-perspirant and other toiletries for release in February 2011, which could worth up to £5 million for the first three to four years.
A limited gold edition of SimplySiti products with her signature was released in late August especially for Hari Raya Aidilfitri
and a month later, a new collection known as "SimplySiti Glam Red" was released with five new hues for the lipstick collection.
Siti Nurhaliza
Dato', or occasionally Datin Seri, Siti Nurhaliza binti Tarudin DIMP, JSM, SAP, PMP, AAP is a Malaysian singer, songwriter, record producer, television presenter and businesswoman. To date, she has garnered more than 200 local awards as well as international awards...
in March 2010 with the headquarter in Kuala Lumpur
Kuala Lumpur
Kuala Lumpur is the capital and the second largest city in Malaysia by population. The city proper, making up an area of , has a population of 1.4 million as of 2010. Greater Kuala Lumpur, also known as the Klang Valley, is an urban agglomeration of 7.2 million...
, Malaysia.
History
Launched in early 2010, SimplySiti is Siti Nurhaliza's second attempt to participate in a business industry after her first trial with her CTea came to a dead end, and the production of her branded tea was stopped in March to focus more on SimplySiti. With the help of her husband, Datuk Seri Khalid Mohd Jiwa and two others business partners, she ventured into the cosmetic industry after two years of research with AC Nielsen to study the market and target customers. The cosmetics are produced in KoreaKorea
Korea ) is an East Asian geographic region that is currently divided into two separate sovereign states — North Korea and South Korea. Located on the Korean Peninsula, Korea is bordered by the People's Republic of China to the northwest, Russia to the northeast, and is separated from Japan to the...
. with the incorporation of nanotechnology
Nanotechnology
Nanotechnology is the study of manipulating matter on an atomic and molecular scale. Generally, nanotechnology deals with developing materials, devices, or other structures possessing at least one dimension sized from 1 to 100 nanometres...
. Before being released into the market, SimplySiti received Halal
Halal
Halal is a term designating any object or an action which is permissible to use or engage in, according to Islamic law. The term is used to designate food seen as permissible according to Islamic law...
status from Jabatan Kemajuan Islam Malaysia (JAKIM) officials who visited the factory in Korea to inspect every aspect of the production with strict regulations to ensure the products are Halal. Many of the products, especially her lipstick range released bear the names from her singles' and albums' titles. Marketing strategies include availability of the products over 200 Watsons, Guardian
Mannings
Mannings or Guardian is a chain of personal health and beauty retailer offering comprehensive range of pharmacies, healthcare, personal care, skin care and baby care products. It is wholly owned by Dairy Farm International Holdings.-External links:* * *...
and Jusco
JUSCO
is the acronym for Japan United Stores Company, a chain of "general merchandise stores" and the largest of its type in Japan. The various JUSCO companies are subsidiaries of ÆON Co., Ltd.....
outlets throughout Malaysia, with its first kiosk at the JB Sentral in Johor Bahru
Johor Bahru
Johor Bahru is the capital city of Johor in southern Malaysia. Johor Bahru is the southernmost city of the Eurasian mainland...
and there are plans for promoting the products to Brunei
Brunei
Brunei , officially the State of Brunei Darussalam or the Nation of Brunei, the Abode of Peace , is a sovereign state located on the north coast of the island of Borneo, in Southeast Asia...
, Indonesia
Indonesia
Indonesia , officially the Republic of Indonesia , is a country in Southeast Asia and Oceania. Indonesia is an archipelago comprising approximately 13,000 islands. It has 33 provinces with over 238 million people, and is the world's fourth most populous country. Indonesia is a republic, with an...
, Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...
and Middle East
Middle East
The Middle East is a region that encompasses Western Asia and Northern Africa. It is often used as a synonym for Near East, in opposition to Far East...
countries.
In July, Siti signed a contract a British toiletries company, Standard Soap for producing SimplySiti new products such as shampoo, anti-perspirant and other toiletries for release in February 2011, which could worth up to £5 million for the first three to four years.
A limited gold edition of SimplySiti products with her signature was released in late August especially for Hari Raya Aidilfitri
Eid ul-Fitr
Eid ul-Fitr, Eid al-Fitr, Id-ul-Fitr, or Id al-Fitr , often abbreviated to Eid, is a Muslim holiday that marks the end of Ramadan, the Islamic holy month of fasting . Eid is an Arabic word meaning "festivity," while Fiṭr means "breaking the fast"...
and a month later, a new collection known as "SimplySiti Glam Red" was released with five new hues for the lipstick collection.