Rajagopal (professor)
Encyclopedia
Rajagopal is a Professor of Marketing
at the EGADE Business School. He teaches various topics of marketing in undergraduate, graduate, doctoral and executive development programs at the institute.
He is Fellow
of the Royal Society for the encouragement of Arts, Manufactures & Commerce, London and Fellow
of Institute of operations management
and Fellow
of Chartered Management Institute
. He holds doctoral degree from Pandit Ravishankar Shukla University
, India
.
Rajagopal has held key positions in many premier management institutes in India including Institute of Rural Management Anand
and Administrative Staff College of India..
Behavior
:Global Shifts and Local Effects", has discussed the new concepts around eleven Ps: product, price
, place, promotion
, packaging, pace
(perceived competitive dynamics), people
(front liners), performance
, psychodynamics
(word of mouth
, social networking and grapevine
effect), posture (personality
, brand
image, corporate reputation and trust), and proliferation. He argues that these factors actively influence consumer buying decisions. Hence, firms should build the customer value in reference to all P-factors for long term competitive advantage in the marketplace. Customer
portfolio management
has emerged as an important tool for designing market segmentation and competitive strategies for emerging firms. Many management
thinkers notable Cunningham, Fiocca, Shapiro, Krapfel, Sheth, and Zolkiewski had developed theories on customer relationship and portfolio management during 1982-2000. Dr. Rajagopal along with Sanchez R., upon reviewing the previewing the previous theories, have developed market
environment
related and value based customer portfolio management models as an extension to those models formulated earlier. The customer portfolio models of Rajagopal and Sanchez have also been examined in various research studies conducted since 2003.
Increasing competition
in the global marketplace
has put forth several issues for emerging firms to sustain their business. The local firms in the region face the higher threat for survival along the larger and stronger firms. Such firm constantly suffer from the dilemma on whether and how to compete or alternative how to lean towards merger with potential firms. Aflie Kohn has also addressed this issue in him book "No contest: A case against competition" published by Houghton Mifflin
, 1992. Dr. Rajagopal has developed a theoretical construct on both competition
and cooperation
, that local firms face amidst growing competition. This model has been the guiding tool towards offering management training to SMEs in developing countries.
Dr. Rajagopal has made substantial contributions towards brand management
notably on brand architecture
, brand life cycle, brand score card and brand performance
. His contribution on brand metrics as a tool to measure performance of the brand has won the Highly Commended Award of Emerald Literati Network (Emerald Publishing Group) in 2009. Dr. Rajagopal has discussed the concept of 5As, which constitute appraisal, awareness
, acquaintance, association
, and allegiance for measuring effectiveness of the brand. He has also developed a taxonomy
of less known brand stratification consisting of analogues brands, agitating brands and tensile brands. Such theoretical frame work in brand management is considered as a significant contribution to the literature. He has also developed a taxonomy of less known brand stratification consisting of analogues brands, agitating brands and tensile brands. Such theoretical frame work in brand management is considered as a significant contribution to the literature.
The bottom of the Pyramid
(BoP) concept has emerged as a new school of thought in business management founded by Professors C K Prahalad, Garry Hamel, and other contemporary to them. They focused on the concept the also consumers
with low per capita income
who are at the bottom of the pyramid of socio-economic strata should have the opportunity of buying global brands. Dr. Rajagopal has developed a model illustrating the management of brands at the bottom of the pyramid segment. This is a pioneering contribution on branding in the context of bottom of the pyramid management thinking.
. The concept of Brand
Gravity has been developed by him as a new paradigm
that guides the manager to position a brand with competitive advantage. Rajagopal has argued that brands can become far better guides to consumers' future purchases if appropriately designed and positioned in the marketplace
to drive consumer
pull as a gravity factor. He has categorized brand gravity into vertical
and horizontal thrusts that affects the brand performance as well as consumer perceptions on associating with the brand. The vertical thrust
of the brands is supported by the luxury concepts, breakthrough technology
, unique selling proposition
and high brand equity
while horizontal trust of brand can be created by the companies through point of sales promotion
despite apparent risks in acquiring and retaining customers. This concept has also been identified as Brand G-Force. The concept of brand gravity is new to marketing literature.
orientation. He is very methodological in conducting the research. He has a high quality track record of research which is evident from numerous publications including research papers in international refereed journals, working paper
s, books on marketing
, business case studies, distance education
material and simulation
exercises. Working paper
s are available with Social Science Research Network
and Research Papers in Economics
for the scholars interested to conduct future research on the subject. He is editor in chief
of a refereed quarterly journal “International Journal of Leisure and Tourism Marketing” published by Inderscience Publishers, UK and holds the status of Member of Editorial Board of international refereed journals including Journal of Retail and Leisure Property (Palgrave Macmillan
),Innovative Marketing (Business Perspectives ) and Journal of Tourism (University Suceava, Romania). Rajagopal has been appointed also as Editor-in-Chief of the International Journal of Business Competition and Growth, published quarterly by the Inderscience Publishers of United Kingdom.
Publications include:
In view of the above research insights, Rajagopal has developed many innovative and interactive learning
approaches that are being practiced in the courses of International
Marketing
and International
Commerce
Strategy delivered by Rajagopal.
, Command Area Development, Tenth Five Year Plan, Planning Commission, Government of India
, 1999–2001
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
at the EGADE Business School. He teaches various topics of marketing in undergraduate, graduate, doctoral and executive development programs at the institute.
He is Fellow
Fellow
A fellow in the broadest sense is someone who is an equal or a comrade. The term fellow is also used to describe a person, particularly by those in the upper social classes. It is most often used in an academic context: a fellow is often part of an elite group of learned people who are awarded...
of the Royal Society for the encouragement of Arts, Manufactures & Commerce, London and Fellow
Fellow
A fellow in the broadest sense is someone who is an equal or a comrade. The term fellow is also used to describe a person, particularly by those in the upper social classes. It is most often used in an academic context: a fellow is often part of an elite group of learned people who are awarded...
of Institute of operations management
Institute of operations management
The Institute of Operations Management or IOM is a non-profit, professional body aiming to promote excellence in operations management.- History of the Institute :...
and Fellow
Fellow
A fellow in the broadest sense is someone who is an equal or a comrade. The term fellow is also used to describe a person, particularly by those in the upper social classes. It is most often used in an academic context: a fellow is often part of an elite group of learned people who are awarded...
of Chartered Management Institute
Chartered Management Institute
The Chartered Management Institute is a professional institution for managers, based in the United Kingdom.In addition to supporting its members, the organisation encourages management development, carries out research, produces a wide variety of publications on management interests, and publishes...
. He holds doctoral degree from Pandit Ravishankar Shukla University
Pandit Ravishankar Shukla University
Pt. Ravishankar Shukla University is Chhattisgarh's largest and oldest institution of higher education, founded in 1964, and named after the first chief minister of erstwhile Madhya Pradesh. The University has a sprawling campus in the western part of the capital of Chhattisgarh, Raipur. The campus...
, India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
.
Rajagopal has held key positions in many premier management institutes in India including Institute of Rural Management Anand
Institute of Rural Management Anand
Institute of Rural Management, Anand is an autonomous institution in Anand in Gujarat, India with the mandate of contributing to the professional management of rural organisations. It was founded at the initiative of the National Dairy Development Board and the support of Government of India,...
and Administrative Staff College of India..
Honors and awards
- Article entitled "Measuring brandBrandThe American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
performance through metrics application" authored by Rajagopal which is published in the international refereed journal "Measuring Business Excellence" has been chosen as a Highly Commended Award Winner at the Literati Network Awards for Excellence 2009. This award is instituted by the Emerald Group PublishingEmerald Group PublishingEmerald Group Publishing Limited is a primary publisher of management and business journals. Founded in the UK in 1967, it operates worldwide with offices in Malaysia, Japan, China, India and the United States.-History:...
company and Editorial Team nominates what they believe has been that title’s Outstanding Paper and up to three Highly Commended Papers from the previous 12 months. - Outstanding Conference Award conferred by the Business and Economics Society International, Worcester, MA USA in the annual conference of the society at Lugano, Switzerland during July 15–19, 2009.
- Conferred the honor of FellowFellowA fellow in the broadest sense is someone who is an equal or a comrade. The term fellow is also used to describe a person, particularly by those in the upper social classes. It is most often used in an academic context: a fellow is often part of an elite group of learned people who are awarded...
of the Royal Society for the encouragement of Arts, Manufactures & Commerce, London, w. e. f. September 20, 2006 - British CouncilBritish CouncilThe British Council is a United Kingdom-based organisation specialising in international educational and cultural opportunities. It is registered as a charity both in England and Wales, and in Scotland...
Fellowship through Ministry of Urban Development, Government of IndiaGovernment of IndiaThe Government of India, officially known as the Union Government, and also known as the Central Government, was established by the Constitution of India, and is the governing authority of the union of 28 states and seven union territories, collectively called the Republic of India...
, 1994 - Doctoral Fellowship of Indian Council of Social Science ResearchIndian Council of Social Science ResearchIndian Council of Social Science Research was established in the year of 1969 by the Government of India to promote research in social sciences in the country...
, Government of India, 1983 - Doctoral Fellowship, Ministry of Social Welfare, Government of IndiaGovernment of IndiaThe Government of India, officially known as the Union Government, and also known as the Central Government, was established by the Constitution of India, and is the governing authority of the union of 28 states and seven union territories, collectively called the Republic of India...
, 1980–82 - National Merit Scholarship- Ministry of Education, Government of IndiaGovernment of IndiaThe Government of India, officially known as the Union Government, and also known as the Central Government, was established by the Constitution of India, and is the governing authority of the union of 28 states and seven union territories, collectively called the Republic of India...
, 1977–79
Theoretical Contributions
Dr. Rajagopal in his book "ConsumerConsumer
Consumer is a broad label for any individuals or households that use goods generated within the economy. The concept of a consumer occurs in different contexts, so that the usage and significance of the term may vary.-Economics and marketing:...
Behavior
Behavior
Behavior or behaviour refers to the actions and mannerisms made by organisms, systems, or artificial entities in conjunction with its environment, which includes the other systems or organisms around as well as the physical environment...
:Global Shifts and Local Effects", has discussed the new concepts around eleven Ps: product, price
Price
-Definition:In ordinary usage, price is the quantity of payment or compensation given by one party to another in return for goods or services.In modern economies, prices are generally expressed in units of some form of currency...
, place, promotion
Promotion (marketing)
Promotion is one of the four elements of marketing mix . It is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer's purchasing decision....
, packaging, pace
Pace (speed)
Pace, also called rhythm or tempo, is a term used to describe the rate of activity or movement, such as in running or the flow of events in an entertainment piece.-Entertainment:...
(perceived competitive dynamics), people
People
People is a plurality of human beings or other beings possessing enough qualities constituting personhood. It has two usages:* as the plural of person or a group of people People is a plurality of human beings or other beings possessing enough qualities constituting personhood. It has two usages:*...
(front liners), performance
Performance
A performance, in performing arts, generally comprises an event in which a performer or group of performers behave in a particular way for another group of people, the audience. Choral music and ballet are examples. Usually the performers participate in rehearsals beforehand. Afterwards audience...
, psychodynamics
Psychodynamics
Psychodynamics is the theory and systematic study of the psychological forces that underlie human behavior, especially the dynamic relations between conscious motivation and unconscious motivation...
(word of mouth
Word of mouth
Word of mouth, or viva voce, is the passing of information from person to person by oral communication. Storytelling is the oldest form of word-of-mouth communication where one person tells others of something, whether a real event or something made up. Oral tradition is cultural material and...
, social networking and grapevine
Grapevine
Grapevine is the common name for plants of the genus Vitis. Other meanings include:*Grapevine , a term often used to describe a form of communication by means of gossip or rumor, as in "heard it through the grapevine"...
effect), posture (personality
Personality psychology
Personality psychology is a branch of psychology that studies personality and individual differences. Its areas of focus include:* Constructing a coherent picture of the individual and his or her major psychological processes...
, brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
image, corporate reputation and trust), and proliferation. He argues that these factors actively influence consumer buying decisions. Hence, firms should build the customer value in reference to all P-factors for long term competitive advantage in the marketplace. Customer
Customer
A customer is usually used to refer to a current or potential buyer or user of the products of an individual or organization, called the supplier, seller, or vendor. This is typically through purchasing or renting goods or services...
portfolio management
Investment management
Investment management is the professional management of various securities and assets in order to meet specified investment goals for the benefit of the investors...
has emerged as an important tool for designing market segmentation and competitive strategies for emerging firms. Many management
Management
Management in all business and organizational activities is the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively...
thinkers notable Cunningham, Fiocca, Shapiro, Krapfel, Sheth, and Zolkiewski had developed theories on customer relationship and portfolio management during 1982-2000. Dr. Rajagopal along with Sanchez R., upon reviewing the previewing the previous theories, have developed market
Market
A market is one of many varieties of systems, institutions, procedures, social relations and infrastructures whereby parties engage in exchange. While parties may exchange goods and services by barter, most markets rely on sellers offering their goods or services in exchange for money from buyers...
environment
Social environment
The social environment of an individual, also called social context or milieu, is the culture that s/he was educated or lives in, and the people and institutions with whom the person interacts....
related and value based customer portfolio management models as an extension to those models formulated earlier. The customer portfolio models of Rajagopal and Sanchez have also been examined in various research studies conducted since 2003.
Increasing competition
Competition
Competition is a contest between individuals, groups, animals, etc. for territory, a niche, or a location of resources. It arises whenever two and only two strive for a goal which cannot be shared. Competition occurs naturally between living organisms which co-exist in the same environment. For...
in the global marketplace
Marketplace
A marketplace is the space, actual, virtual or metaphorical, in which a market operates. The term is also used in a trademark law context to denote the actual consumer environment, ie. the 'real world' in which products and services are provided and consumed.-Marketplaces and street markets:A...
has put forth several issues for emerging firms to sustain their business. The local firms in the region face the higher threat for survival along the larger and stronger firms. Such firm constantly suffer from the dilemma on whether and how to compete or alternative how to lean towards merger with potential firms. Aflie Kohn has also addressed this issue in him book "No contest: A case against competition" published by Houghton Mifflin
Houghton Mifflin
Houghton Mifflin Harcourt is an educational and trade publisher in the United States. Headquartered in Boston's Back Bay, it publishes textbooks, instructional technology materials, assessments, reference works, and fiction and non-fiction for both young readers and adults.-History:The company was...
, 1992. Dr. Rajagopal has developed a theoretical construct on both competition
Competition
Competition is a contest between individuals, groups, animals, etc. for territory, a niche, or a location of resources. It arises whenever two and only two strive for a goal which cannot be shared. Competition occurs naturally between living organisms which co-exist in the same environment. For...
and cooperation
Cooperation
Cooperation or co-operation is the process of working or acting together. In its simplest form it involves things working in harmony, side by side, while in its more complicated forms, it can involve something as complex as the inner workings of a human being or even the social patterns of a...
, that local firms face amidst growing competition. This model has been the guiding tool towards offering management training to SMEs in developing countries.
Dr. Rajagopal has made substantial contributions towards brand management
Brand management
Brand management is the application of marketing techniques to a specific product, product line, or brand.The discipline of brand management was started at Procter & Gamble as a result of a famous memo by Neil H...
notably on brand architecture
Brand architecture
Brand architecture is the structure of brands within an organizational entity. It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another...
, brand life cycle, brand score card and brand performance
Performance
A performance, in performing arts, generally comprises an event in which a performer or group of performers behave in a particular way for another group of people, the audience. Choral music and ballet are examples. Usually the performers participate in rehearsals beforehand. Afterwards audience...
. His contribution on brand metrics as a tool to measure performance of the brand has won the Highly Commended Award of Emerald Literati Network (Emerald Publishing Group) in 2009. Dr. Rajagopal has discussed the concept of 5As, which constitute appraisal, awareness
Awareness
Awareness is the state or ability to perceive, to feel, or to be conscious of events, objects or sensory patterns. In this level of consciousness, sense data can be confirmed by an observer without necessarily implying understanding. More broadly, it is the state or quality of being aware of...
, acquaintance, association
Association (psychology)
In psychology and marketing, two concepts or stimuli are associated when the experience of one leads to the effects of another, due to repeated pairing. This is sometimes called Pavlovian association for Ivan Pavlov's pioneering of classical conditioning....
, and allegiance for measuring effectiveness of the brand. He has also developed a taxonomy
Taxonomy
Taxonomy is the science of identifying and naming species, and arranging them into a classification. The field of taxonomy, sometimes referred to as "biological taxonomy", revolves around the description and use of taxonomic units, known as taxa...
of less known brand stratification consisting of analogues brands, agitating brands and tensile brands. Such theoretical frame work in brand management is considered as a significant contribution to the literature. He has also developed a taxonomy of less known brand stratification consisting of analogues brands, agitating brands and tensile brands. Such theoretical frame work in brand management is considered as a significant contribution to the literature.
The bottom of the Pyramid
Bottom of the pyramid
In economics, the bottom of the pyramid is the largest, but poorest socio-economic group. In global terms, this is the 2.5 billion people who live on less than $2.50 per day. The phrase “bottom of the pyramid” is used in particular by people developing new models of doing business that deliberately...
(BoP) concept has emerged as a new school of thought in business management founded by Professors C K Prahalad, Garry Hamel, and other contemporary to them. They focused on the concept the also consumers
Consumer
Consumer is a broad label for any individuals or households that use goods generated within the economy. The concept of a consumer occurs in different contexts, so that the usage and significance of the term may vary.-Economics and marketing:...
with low per capita income
Per capita income
Per capita income or income per person is a measure of mean income within an economic aggregate, such as a country or city. It is calculated by taking a measure of all sources of income in the aggregate and dividing it by the total population...
who are at the bottom of the pyramid of socio-economic strata should have the opportunity of buying global brands. Dr. Rajagopal has developed a model illustrating the management of brands at the bottom of the pyramid segment. This is a pioneering contribution on branding in the context of bottom of the pyramid management thinking.
New Insights
Dr. Rajagopal has given many new insights in brand managementBrand management
Brand management is the application of marketing techniques to a specific product, product line, or brand.The discipline of brand management was started at Procter & Gamble as a result of a famous memo by Neil H...
. The concept of Brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
Gravity has been developed by him as a new paradigm
Paradigm
The word paradigm has been used in science to describe distinct concepts. It comes from Greek "παράδειγμα" , "pattern, example, sample" from the verb "παραδείκνυμι" , "exhibit, represent, expose" and that from "παρά" , "beside, beyond" + "δείκνυμι" , "to show, to point out".The original Greek...
that guides the manager to position a brand with competitive advantage. Rajagopal has argued that brands can become far better guides to consumers' future purchases if appropriately designed and positioned in the marketplace
Marketplace
A marketplace is the space, actual, virtual or metaphorical, in which a market operates. The term is also used in a trademark law context to denote the actual consumer environment, ie. the 'real world' in which products and services are provided and consumed.-Marketplaces and street markets:A...
to drive consumer
Consumer
Consumer is a broad label for any individuals or households that use goods generated within the economy. The concept of a consumer occurs in different contexts, so that the usage and significance of the term may vary.-Economics and marketing:...
pull as a gravity factor. He has categorized brand gravity into vertical
Vertical
Vertical may refer to:*Vertical direction, the direction aligned with the direction of the force of gravity, as materialized with a plumb line...
and horizontal thrusts that affects the brand performance as well as consumer perceptions on associating with the brand. The vertical thrust
Thrust
Thrust is a reaction force described quantitatively by Newton's second and third laws. When a system expels or accelerates mass in one direction the accelerated mass will cause a force of equal magnitude but opposite direction on that system....
of the brands is supported by the luxury concepts, breakthrough technology
Technology
Technology is the making, usage, and knowledge of tools, machines, techniques, crafts, systems or methods of organization in order to solve a problem or perform a specific function. It can also refer to the collection of such tools, machinery, and procedures. The word technology comes ;...
, unique selling proposition
Unique selling proposition
The Unique Selling Proposition is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s. It states that such campaigns made unique propositions to the customer and that this convinced them to switch brands...
and high brand equity
Brand equity
Brand equity is the marketing effects and outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name. Fact of the well-known brand name is that, the company can sometimes charge premium prices from the consumer . And,...
while horizontal trust of brand can be created by the companies through point of sales promotion
Sales promotion
Sales promotion is one of the four aspects of promotional mix. Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability...
despite apparent risks in acquiring and retaining customers. This concept has also been identified as Brand G-Force. The concept of brand gravity is new to marketing literature.
Research papers and innovative teaching practices
Rajagopal has strong researchResearch
Research can be defined as the scientific search for knowledge, or as any systematic investigation, to establish novel facts, solve new or existing problems, prove new ideas, or develop new theories, usually using a scientific method...
orientation. He is very methodological in conducting the research. He has a high quality track record of research which is evident from numerous publications including research papers in international refereed journals, working paper
Working paper
A working paper or work paper or workpaper may refer to:*A preliminary scientific or technical paper. Often, authors will release working papers to share ideas about a topic or to elicit feedback before submitting to a peer reviewed conference or academic journal.* Sometimes the term working paper...
s, books on marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
, business case studies, distance education
Distance education
Distance education or distance learning is a field of education that focuses on teaching methods and technology with the aim of delivering teaching, often on an individual basis, to students who are not physically present in a traditional educational setting such as a classroom...
material and simulation
Simulation
Simulation is the imitation of some real thing available, state of affairs, or process. The act of simulating something generally entails representing certain key characteristics or behaviours of a selected physical or abstract system....
exercises. Working paper
Working paper
A working paper or work paper or workpaper may refer to:*A preliminary scientific or technical paper. Often, authors will release working papers to share ideas about a topic or to elicit feedback before submitting to a peer reviewed conference or academic journal.* Sometimes the term working paper...
s are available with Social Science Research Network
Social Science Research Network
The Social Science Research Network is a website devoted to the rapid dissemination of scholarly research in the social sciences and humanities. SSRN is viewed as particularly strong in the fields of economics, finance, accounting, management, and law. SSRN was founded in 1994 by Michael Jensen ...
and Research Papers in Economics
Research Papers in Economics
Research Papers in Economics is a collaborative effort of hundreds of volunteers in 57 countries to enhance the dissemination of research in economics. The heart of the project is a decentralized database of working papers, preprints, journal articles and software components. The project started...
for the scholars interested to conduct future research on the subject. He is editor in chief
Editor in chief
An editor-in-chief is a publication's primary editor, having final responsibility for the operations and policies. Additionally, the editor-in-chief is held accountable for delegating tasks to staff members as well as keeping up with the time it takes them to complete their task...
of a refereed quarterly journal “International Journal of Leisure and Tourism Marketing” published by Inderscience Publishers, UK and holds the status of Member of Editorial Board of international refereed journals including Journal of Retail and Leisure Property (Palgrave Macmillan
Palgrave Macmillan
Palgrave Macmillan is an international academic and trade publishing company, headquartered in Basingstoke, Hampshire, England, United Kingdom and with offices in New York, Melbourne, Sydney, Hong Kong, Delhi, Johannesburg. It was created in 2000 when St...
),Innovative Marketing (Business Perspectives ) and Journal of Tourism (University Suceava, Romania). Rajagopal has been appointed also as Editor-in-Chief of the International Journal of Business Competition and Growth, published quarterly by the Inderscience Publishers of United Kingdom.
Publications include:
- Conceptual Analysis of Brand ArchitectureBrand architectureBrand architecture is the structure of brands within an organizational entity. It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another...
and Relationships within Product Category, Journal of Brand Management, Volume 11 (3), February, 2004 , 233-247 - Analysis of Customer PortfolioPortfolio (finance)Portfolio is a financial term denoting a collection of investments held by an investment company, hedge fund, financial institution or individual.-Definition:The term portfolio refers to any collection of financial assets such as stocks, bonds and cash...
and Relationship Management Models: Bridging Managerial Gaps, Journal of Business and Industrial Marketing, Vol. 20, No.6, June, 2005, 307-316 - Measuring CustomerCustomerA customer is usually used to refer to a current or potential buyer or user of the products of an individual or organization, called the supplier, seller, or vendor. This is typically through purchasing or renting goods or services...
Value and Market Dynamics for New Products of a Firm: An Analytical Construct for Gaining Competitive Advantage, Global Business and Economics Review, Vol. 8, No. 3-4, 2006, pp 187–205 - Innovation and Business Growth through Corporate Venturing in Latin AmericaLatin AmericaLatin America is a region of the Americas where Romance languages – particularly Spanish and Portuguese, and variably French – are primarily spoken. Latin America has an area of approximately 21,069,500 km² , almost 3.9% of the Earth's surface or 14.1% of its land surface area...
: Analysis of Strategic Fit, Management Decision, Vol.44, Issue 5, 2006, 703-718 - Trust and Cross-Cultural Dissimilarities in Corporate Environment, Team Performance Management-An International Journal, Vol. 12 , No. 7-8, 2006, pp 237–252
- LeisureLeisureLeisure, or free time, is time spent away from business, work, and domestic chores. It is also the periods of time before or after necessary activities such as eating, sleeping and, where it is compulsory, education....
Shopping Behavior and Recreational RetailingRetailingRetail consists of the sale of physical goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be...
: A Symbiotic Relationship of Marketplace Strategy and Consumer Response, Journal of Hospitality and Leisure Marketing, 15 (2), 2007, pp 5–31 - Buying Decisions towards OrganicOrganic foodOrganic foods are foods that are produced using methods that do not involve modern synthetic inputs such as synthetic pesticides and chemical fertilizers, do not contain genetically modified organisms, and are not processed using irradiation, industrial solvents, or chemical food additives.For the...
Products: Analysis of Customer Value and BrandBrandThe American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
Drivers, International Journal of Emerging Markets, Vol. 2 No. 3, 2007, pp 236–251 - New Product DevelopmentNew product developmentIn business and engineering, new product development is the term used to describe the complete process of bringing a new product to market. A product is a set of benefits offered for exchange and can be tangible or intangible...
and SeasonalitySeasonalityIn statistics, many time series exhibit cyclic variation known as seasonality, periodic variation, or periodic fluctuations. This variation can be either regular or semi regular....
Effect in Food Products RetailingRetailingRetail consists of the sale of physical goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be...
, Journal of Food Products Marketing, 14 (4), 178-199, 2008 - Dynamics of BuyerBuyerWhen someone gets characterised by their role as buyer of certain assets, the term "buyer" gets new meaning:A "buyer" or merchandiser is a person who purchases finished goods, typically for resale, for a firm, government, or organization...
-Supplier Co-dependency for Optimizing Functional Efficiency, International Journal of LogisticsLogisticsLogistics is the management of the flow of goods between the point of origin and the point of destination in order to meet the requirements of customers or corporations. Logistics involves the integration of information, transportation, inventory, warehousing, material handling, and packaging, and...
Systems and Management, Vol.4, Issue 4, 399-416, 2008 - Organizational Buying and SalesSalesA sale is the act of selling a product or service in return for money or other compensation. It is an act of completion of a commercial activity....
Administration in the RetailRetailRetail consists of the sale of physical goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be...
Sector, Journal of Retail and Leisure Property, 7 (1), 2008, pp 3–20 - Time Sharing at Leisure Facility Centers: Analysis of Sales Performance Indicators, Journal of Retail and Leisure Property, Vol. 7 (3), 248-262, 2008
- OutsourcingOutsourcingOutsourcing is the process of contracting a business function to someone else.-Overview:The term outsourcing is used inconsistently but usually involves the contracting out of a business function - commonly one previously performed in-house - to an external provider...
Salespeople in Building ArousalArousalArousal is a physiological and psychological state of being awake or reactive to stimuli. It involves the activation of the reticular activating system in the brain stem, the autonomic nervous system and the endocrine system, leading to increased heart rate and blood pressure and a condition of...
towards Retail Buying, Journal of Database Marketing and Customer Strategy ManagementManagementManagement in all business and organizational activities is the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively...
, 15 (2), 106-118, 2008 - Point-of-sales promotions and buying stimulation in retail stores, Journal of Database Marketing and Customer Strategy Management, 15 (4), 249-266, 2008
- Place BrandingPlace BrandingPlace branding is a new umbrella term encompassing nation branding, region branding and city branding. Place branding is the process of image communication to a target market...
ArchitectureArchitectureArchitecture is both the process and product of planning, designing and construction. Architectural works, in the material form of buildings, are often perceived as cultural and political symbols and as works of art...
for Eco-tourism, International Journal of Leisure and TourismTourismTourism is travel for recreational, leisure or business purposes. The World Tourism Organization defines tourists as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes".Tourism has become a...
MarketingMarketingMarketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
, 1 (1), 58-69, 2009
In view of the above research insights, Rajagopal has developed many innovative and interactive learning
Learning
Learning is acquiring new or modifying existing knowledge, behaviors, skills, values, or preferences and may involve synthesizing different types of information. The ability to learn is possessed by humans, animals and some machines. Progress over time tends to follow learning curves.Human learning...
approaches that are being practiced in the courses of International
International
----International mostly means something that involves more than one country. The term international as a word means involvement of, interaction between or encompassing more than one nation, or generally beyond national boundaries...
Marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
and International
International
----International mostly means something that involves more than one country. The term international as a word means involvement of, interaction between or encompassing more than one nation, or generally beyond national boundaries...
Commerce
Commerce
While business refers to the value-creating activities of an organization for profit, commerce means the whole system of an economy that constitutes an environment for business. The system includes legal, economic, political, social, cultural, and technological systems that are in operation in any...
Strategy delivered by Rajagopal.
Special assignments
Member, Working GroupWorking group
A working group is an interdisciplinary collaboration of researchers working on new research activities that would be difficult to develop under traditional funding mechanisms . The lifespan of the WG can last anywhere between a few months and several years...
, Command Area Development, Tenth Five Year Plan, Planning Commission, Government of India
Government of India
The Government of India, officially known as the Union Government, and also known as the Central Government, was established by the Constitution of India, and is the governing authority of the union of 28 states and seven union territories, collectively called the Republic of India...
, 1999–2001
External links
- Dr. Rajagopal
- Rajagopal Books
- Online Sesions by Rajagopal
- Rajagopal Working Papers
- Journal of Retail & Leisure Property
- Brand Architecture
- Books Published by Nova, USA
- Measuring brand performance through metrics application
- Innovative Teaching Practices
- Interview with Management Herald
- Marketing Cases
- Rural Marketing Research