Marketplace

Marketplace

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A marketplace is the space, actual, virtual
Virtual (computing)
The word virtual has been applied to computing and information technology with various meanings.It is used of software systems that act as if they were hardware systems , of computer-generated simulations of reality , and of internet gaming environments wherein entire worlds are created or the...

 or metaphorical, in which a market
Market
A market is one of many varieties of systems, institutions, procedures, social relations and infrastructures whereby parties engage in exchange. While parties may exchange goods and services by barter, most markets rely on sellers offering their goods or services in exchange for money from buyers...

 operates. The term is also used in a trademark
Trademark
A trademark, trade mark, or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or...

 law
Law
Law is a system of rules and guidelines which are enforced through social institutions to govern behavior, wherever possible. It shapes politics, economics and society in numerous ways and serves as a social mediator of relations between people. Contract law regulates everything from buying a bus...

 context to denote the actual consumer environment, ie. the 'real world' in which products and services are provided and consumed.

Marketplaces and street markets


A marketplace is a location where goods and services are exchanged. The traditional market square
Market square
The market square is a feature of many European and colonial towns. It is an open area where market stalls are traditionally set out for trading, commonly on one particular day of the week known as market day....

 is a city square where traders set up stalls and buyers browse the merchandise. This kind of market is very old, and countless such markets are still in operation around the whole world.
  • In North America
    Northern America
    Northern America is the northernmost region of the Americas, and is part of the North American continent. It lies directly north of the region of Middle America; the land border between the two regions coincides with the border between the United States and Mexico...

     such markets fell out of favor, but renewed interest in local food
    Local food
    Local food or the local food movement is a "collaborative effort to build more locally based, self-reliant food economies - one in which sustainable food production, processing, distribution, and consumption is integrated to enhance the economic, environmental and social health of a particular...

     has caused the reinvention of this type of market, called farmers' market
    Farmers' market
    A farmers' market consists of individual vendors—mostly farmers—who set up booths, tables or stands, outdoors or indoors, to sell produce, meat products, fruits and sometimes prepared foods and beverages...

    s, in many towns and cities.
  • In Europe
    Europe
    Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...

    , especially in France
    France
    The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

     and Britain, street markets, as well as "marketplaces" (covered places where merchants have stalls, but not entire stores) are commonplace. Both resellers and producers sell their wares to the public.
  • In Australia
    Australia
    Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

    , the largest "open air" market is the Queen Victoria Market
    Queen Victoria Market
    The Queen Victoria Market is a major landmark in Melbourne, Australia, and at around seven hectares is the largest open air market in the Southern Hemisphere. The Market is significant to Melbourne's culture and heritage and has been listed on the Victorian Heritage Register...

     - at seven hectares (17 acres), in Melbourne
    Melbourne
    Melbourne is the capital and most populous city in the state of Victoria, and the second most populous city in Australia. The Melbourne City Centre is the hub of the greater metropolitan area and the Census statistical division—of which "Melbourne" is the common name. As of June 2009, the greater...

    , which is also the largest in the Southern Hemisphere
    Southern Hemisphere
    The Southern Hemisphere is the part of Earth that lies south of the equator. The word hemisphere literally means 'half ball' or "half sphere"...

    .
  • Markets are often temporary, with stalls only present for one or two days a week ("market days"), however some (such as Camden Market
    Camden Market
    The Camden Markets are a number of adjoining large markets in Camden Town near the Hampstead Road Lock of the Regent's Canal , often called collectively "Camden Market" or "Camden Lock". The stalls sell crafts, clothing, bric-a-brac, fast food, and other things...

     in London
    London
    London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

    , UK
    United Kingdom
    The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

    ) are open every day of the week. Such markets are normally specialist—the various stalls of Camden Market, along with the shops associated with it, sell a variety of alternative lifestyle products ranging from clothes and jewellery to CDs, instruments and furniture. An example of a large market is Chatuchak weekend market
    Chatuchak weekend market
    Chatuchak weekend market in Bangkok is the largest market in Thailand. Frequently called J.J., it covers over 35 acres and contains upwards of 5,000 stalls. It is estimated that the market receives 200,000 visitors each day. Most stalls only open on Saturdays and Sundays though Jatujak Plaza,...

     in Bangkok
    Bangkok
    Bangkok is the capital and largest urban area city in Thailand. It is known in Thai as Krung Thep Maha Nakhon or simply Krung Thep , meaning "city of angels." The full name of Bangkok is Krung Thep Mahanakhon Amon Rattanakosin Mahintharayutthaya Mahadilok Phop Noppharat Ratchathani Burirom...

    .
  • Some large markets have become permanent institutions comparable to shopping mall
    Shopping mall
    A shopping mall, shopping centre, shopping arcade, shopping precinct or simply mall is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to easily walk from unit to unit, along with a parking area — a modern, indoor version...

    s. One example is the huge Seventh-Kilometer Market
    Seventh-Kilometer Market
    The Seventh-Kilometer Market , informally known as Tolchok , is an outdoor market outside of Odessa, Ukraine...

     near Odessa
    Odessa
    Odessa or Odesa is the administrative center of the Odessa Oblast located in southern Ukraine. The city is a major seaport located on the northwest shore of the Black Sea and the fourth largest city in Ukraine with a population of 1,029,000 .The predecessor of Odessa, a small Tatar settlement,...

    , Ukraine
    Ukraine
    Ukraine is a country in Eastern Europe. It has an area of 603,628 km², making it the second largest contiguous country on the European continent, after Russia...

    .


The Roman term for market, still in use in a related sense, is forum. The modern shopping mall
Shopping mall
A shopping mall, shopping centre, shopping arcade, shopping precinct or simply mall is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to easily walk from unit to unit, along with a parking area — a modern, indoor version...

 can be seen as an extension of this concept.

Wholesale markets


Wholesale marketing
Wholesale marketing
The consumption and production of marketed food are spatially separated. Production is primarily in rural areas whilst consumption is in urban areas. Agricultural marketing is the process that overcomes this separation, allowing produce to be moved from an area of surplus to one of need...

 can take place at a market which primarily sells to traders such as caterers and small shopkeepers, rather than to members of the public, although members of the public are not necessarily excluded. London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

, England
England
England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...

 has several centuries old wholesale markets such as Smithfield Market and Billingsgate Fish Market
Billingsgate Fish Market
Situated in East London, Billingsgate Fish Market is the United Kingdom's largest inland fish market. It takes its name from Billingsgate, a ward in the south-east of the City of London, where the riverside market was originally established...

.

Internet Marketplaces


The growing prevalence of Internet
Internet
The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...

 access has enabled new markets to emerge online. One example is eBay
EBay
eBay Inc. is an American internet consumer-to-consumer corporation that manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide...

, a globally available auction house for products. The Internet has also allowed other marketplaces to thrive by connecting buyers and sellers from disparate locations. The formation of online marketplaces often occurs quickly in response to social or economic trends. Craigslist
Craigslist
Craigslist is a centralized network of online communities featuring free online classified advertisements, with sections devoted to jobs, housing, personals, for sale, services, community, gigs, résumés, and discussion forums....

, Pricefalls, LLC
Pricefalls, LLC
Pricefalls, LLC is an American Internet company that manages Pricefalls.com, an on-line reverse auction website that is based on a Dutch Auction or descending pricing model. Pricefalls acts as a sales channel for small- to medium-size businesses who wish to sell their products in an online...

 and Markets Central are other websites that allow the public to trade goods and services. Internet marketplaces can further be categorized as B2B
Business-to-business
Business-to-business describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer...

 , B2C and C2C
Consumer-to-consumer
Consumer-to-consumer electronic commerce involves the electronically facilitated transactions between consumers through some third party. A common example is the online auction, in which a consumer posts an item for sale and other consumers bid to purchase it; the third party generally charges a...

 marketplaces.

See also



  • Agricultural Marketing
    Agricultural marketing
    Agricultural marketing covers the services involved in moving an agricultural product from the farm to the consumer. Numerous interconnected activities are involved in doing this, such as planning production, growing and harvesting, grading, packing, transport, storage, agro- and food processing,...

  • Bazaar
    Bazaar
    A bazaar , Cypriot Greek: pantopoula) is a permanent merchandising area, marketplace, or street of shops where goods and services are exchanged or sold. The term is sometimes also used to refer to the "network of merchants, bankers and craftsmen" who work that area...

  • :Category:Market houses
  • Fish market
    Fish market
    A fish market is a marketplace used for marketing fish products. It can be dedicated to wholesale trade between fishermen and fish merchants, or to the sale of seafood to individual consumers, or to both...

  • Flea market
    Flea market
    A flea market or swap meet is a type of bazaar where inexpensive or secondhand goods are sold or bartered. It may be indoors, such as in a warehouse or school gymnasium; or it may be outdoors, such as in a field or under a tent...

  • Marketspace
    Marketspace
    Marketspace - an information and communication based electronic exchange environment - is a relatively new concept in marketing. Since physical boundaries no longer interfere with buy/sell decisions, the world has grown into several industry specific marketspaces which are integration of...

  • Market square
    Market square
    The market square is a feature of many European and colonial towns. It is an open area where market stalls are traditionally set out for trading, commonly on one particular day of the week known as market day....

  • Market town
    Market town
    Market town or market right is a legal term, originating in the medieval period, for a European settlement that has the right to host markets, distinguishing it from a village and city...

  • Mercado
  • Roman Forum
    Roman Forum
    The Roman Forum is a rectangular forum surrounded by the ruins of several important ancient government buildings at the center of the city of Rome. Citizens of the ancient city referred to this space, originally a marketplace, as the Forum Magnum, or simply the Forum...

  • Souq
  • Street market
    Street market
    A street market is an outdoor market such as traditionally held in a market square or in a market town, and often held only on particular days of the week...

  • Freelance marketplace
    Freelance marketplace
    Freelance marketplaces are websites that match buyers and sellers of services provided via the internet. Service providers, or sellers, create a profile where they include a description of the services which they offer, examples of their work and in some cases information about their rates...

  • Public exchange
    Public exchange
    Public exchanges are when you trade with public people, meaning anyone can trade with you, if they want to. Public Exchanges are trading venues open to all interested parties that use a common technology platform and that are usually run by third parties or industry consortia...


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