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Customer
 
 
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A customer, also client, buyer or purchaser is the buyer or user of the paid product
Product

Product may mean:*Product , an item that ideally satisfies a market's want or need**Product breakdown structure, a deliverable or set of deliverables that contribute to a business solution...
s of an individual or organization
Organization

An organization is a social arrangement which pursues collective goals, which controls its own performance, and which has a boundary separating it from its environment....
, mostly called the supplier
Supplier

Supplier may refer to:*Manufacturer, uses tools and labor to make things for sale*Processor , converts a product from one form to another*Packager , encloses products for distribution, storage, sale, and use...
 or seller. This is typically through purchasing
Purchasing

Purchasing refers to a business or organization attempting to acquire goods or services to accomplish the goals of the enterprise. Though there are several organizations that attempt to set standards in the purchasing process, processes can vary greatly between organizations....
 or renting
Renting

Renting is an agreement where a payment is made for the temporary use of a good or property owned by another person or company. The owner of the property may be referred to as the lessor and the party paying to use the property as the lessee or renter....
 goods or services.

The word derives from "custom," meaning "habit"; a customer was someone who frequented a particular shop, who made it a habit to purchase goods of the sort the shop sold there rather than elsewhere, and with whom the shopkeeper had to maintain a relationship to keep his or her "custom," meaning expected purchases in the future.








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A customer, also client, buyer or purchaser is the buyer or user of the paid product
Product

Product may mean:*Product , an item that ideally satisfies a market's want or need**Product breakdown structure, a deliverable or set of deliverables that contribute to a business solution...
s of an individual or organization
Organization

An organization is a social arrangement which pursues collective goals, which controls its own performance, and which has a boundary separating it from its environment....
, mostly called the supplier
Supplier

Supplier may refer to:*Manufacturer, uses tools and labor to make things for sale*Processor , converts a product from one form to another*Packager , encloses products for distribution, storage, sale, and use...
 or seller. This is typically through purchasing
Purchasing

Purchasing refers to a business or organization attempting to acquire goods or services to accomplish the goals of the enterprise. Though there are several organizations that attempt to set standards in the purchasing process, processes can vary greatly between organizations....
 or renting
Renting

Renting is an agreement where a payment is made for the temporary use of a good or property owned by another person or company. The owner of the property may be referred to as the lessor and the party paying to use the property as the lessee or renter....
 goods or services.

The word derives from "custom," meaning "habit"; a customer was someone who frequented a particular shop, who made it a habit to purchase goods of the sort the shop sold there rather than elsewhere, and with whom the shopkeeper had to maintain a relationship to keep his or her "custom," meaning expected purchases in the future.

See also

  • Consultative selling
    Consultative selling

    The term Consultative selling was first coined by New York Times best selling author, Linda Richardson. Consultative Selling emphasizes customer needs and meeting those needs with solutions combining products and/or services....
  • Customer centricity
    Customer centricity

    Customer centricity refers to the orientation of a company to the needs and behaviours of its customers, rather than internal drivers .Customer Centricity is a trademarked term for a program at the University of Pennsylvania's Wharton School of Business....
  • Customer relationship management
    Customer relationship management

    Customer relationship management consists of the processes a company uses to track and organize its contacts with its current and prospective customers....
  • Guided selling
    Guided selling

    Guided selling is a process used to enhance sales of customer-specific products and services.Guided selling simplifies and automates the maintenance and deployment of all knowledge that is required to analyze customer needs, define the solution, and generate a proposal to fulfill those needs....
  • Service level agreement
    Service Level Agreement

    A service level agreement is a part of a service contract where the level of service is formally defined. In practice, the term SLA is sometimes used to refer to the contracted delivery time or performance....