Multi-Coloured Swap Shop
Encyclopedia
Multi-Coloured Swap Shop, more commonly known simply as Swap Shop, is a UK children's television programme. It was broadcast on Saturday mornings on BBC1
BBC One
BBC One is the flagship television channel of the British Broadcasting Corporation in the United Kingdom. It was launched on 2 November 1936 as the BBC Television Service, and was the world's first regular television service with a high level of image resolution...

 for 146 episodes in six series between 1976 and 1982. It was ground-breaking in many ways: by being live, sometimes up to three hours in length, and using the phone-in format extensively for the first time on TV.

Its creation was thought by many to be the BBC's response to the growing success of ITV
ITV
ITV is the major commercial public service TV network in the United Kingdom. Launched in 1955 under the auspices of the Independent Television Authority to provide competition to the BBC, it is also the oldest commercial network in the UK...

's Tiswas
Tiswas
Tiswas was a Saturday morning children's British television series which ran from 5 January 1974 to 3 April 1982 and was produced for the ITV network by ATV Network Limited....

 - although at the time the latter was only broadcast in the ATV
Associated TeleVision
Associated Television, often referred to as ATV, was a British television company, holder of various licences to broadcast on the ITV network from 24 September 1955 until 00:34 on 1 January 1982...

 region in the Midlands
English Midlands
The Midlands, or the English Midlands, is the traditional name for the area comprising central England that broadly corresponds to the early medieval Kingdom of Mercia. It borders Southern England, Northern England, East Anglia and Wales. Its largest city is Birmingham, and it was an important...

 and had yet to be taken up by other ITV franchises around the country.

Content

The anchor
Anchor
An anchor is a device, normally made of metal, that is used to connect a vessel to the bed of a body of water to prevent the vessel from drifting due to wind or current. The word derives from Latin ancora, which itself comes from the Greek ἄγκυρα .Anchors can either be temporary or permanent...

 was Noel Edmonds
Noel Edmonds
Noel Ernest Edmonds, is an English broadcaster and executive, who made his name as a DJ on BBC Radio 1 in the UK. He has presented many light entertainment television programmes, including Multi-Coloured Swap Shop, Top of the Pops, The Late, Late Breakfast Show, Telly Addicts, Noel's Saturday...

 and his associates from the beginning were Keith Chegwin
Keith Chegwin
Keith Chegwin is an English television presenter, former child actor and singer.-Early career:Chegwin's early roles were in works of the Children's Film Foundation, appearing as Egghead Wentworth in The Troublesome Double Egghead's Robot . He also appeared as a stowaway in Doomwatch episode...

, John Craven and later, in 1978, Maggie Philbin
Maggie Philbin
Maggie Philbin is an English radio and television presenter whose credits include Tomorrow's World and Multi-Coloured Swap Shop.As a child she became interested in science through wanting to become a vet....

. The show's presenters formed a pop group called Brown Sauce
Brown Sauce (band)
Brown Sauce was a pop band, made up of presenters from the television programme, Multi-Coloured Swap Shop. These were Keith Chegwin, Maggie Philbin and Noel Edmonds. They formed for a one-off single in late 1981 called "I Wanna Be a Winner"...

 in December 1981 before releasing a single called I Wanna Be A Winner. Soon after the group's formation, the song peaked at #15 in the UK Singles Chart
UK Singles Chart
The UK Singles Chart is compiled by The Official Charts Company on behalf of the British record-industry. The full chart contains the top selling 200 singles in the United Kingdom based upon combined record sales and download numbers, though some media outlets only list the Top 40 or the Top 75 ...

 and stayed in the Top 40 for a total of 9 weeks.

Also featured was Posh Paws, a stuffed toy dinosaur. Noel Edmonds once explained that his name was actually spelled "Pohs Paws" (sic), because that is "Swap Shop" backwards. Another person named was 'Eric' (Ilett), the often-referred to but never seen technician whose job was to lower a plastic globe containing postcards sent in by viewers as answers to competitions. Eric Ilett performed a similar task on the BBC's Ask The Family
Ask the Family
Ask the Family is a British television quiz show originally made by the BBC and broadcast on BBC One between 1967 and 1984. In 1999, it was revived by UK Gold, and in 2005 again returned with a series on BBC2....

 when technical assistance was required as part of the programme.

The content of the programme included music, visits from celebrities, competitions, and cartoons. There was also coverage of news and issues relevant to children, presented by John Craven, building on his profile as the presenter of John Craven's Newsround
Newsround
Newsround is a BBC children's news programme, which has run continuously since 4 April 1972, and was one of the world's first television news magazines aimed specifically at children...

.

The cornerstone, however, was the Swaporama element, hosted by Chegwin, who was very rarely in the studio. An outside broadcast unit would travel to different locations throughout the country where children could swap their belongings with others. This proved to be one of the most popular aspects of the show, often achieving gatherings of more than 2,000 children. Generally, thanks to a suggestion by the BBC's Head of Outside Broadcasts, Martin J. O'Connor
Martin J. O'Connor
Martin J. O'Connor was a British television producer and executive. He started his career with the Canadian Broadcasting Corporation in 1954 as an assistant sports producer, working primarily in radio, working his way up to full sports production duties...

, the primary purpose of the BBC OB unit was to broadcast
Broadcasting
Broadcasting is the distribution of audio and video content to a dispersed audience via any audio visual medium. Receiving parties may include the general public or a relatively large subset of thereof...

 a sporting event at that Swaporama venue later that day. This allowed Swap Shop to utilise the same unit and save programming costs which would otherwise be prohibitive.

The telephone number for the first series of the show was 01 288 8055. This number was also used for many other BBC phone-in events, with the result that on one occasion a young caller trying to reach Swap Shop instead got through to a phone-in with the then Prime Minister James Callaghan
James Callaghan
Leonard James Callaghan, Baron Callaghan of Cardiff, KG, PC , was a British Labour politician, who was Prime Minister of the United Kingdom from 1976 to 1979 and Leader of the Labour Party from 1976 to 1980...

.http://www.saturdaymornings.co.uk/features/RadioTimes1977feature.shtml From the second series onwards the programme had its own number - 01 811 8055.http://www.saturdaymornings.co.uk/features/giveusacall.shtml

History

Swap Shop was a success, attracting substantial ratings not only among its target audience of children, but also students and parents. It ended in 1982, to allow the presenters to move on to other projects - notably Edmonds, who became one of the highest-profile TV presenters in the UK. It was replaced by a series of similar programmes, most notably Saturday Superstore
Saturday Superstore
Saturday Superstore was a children's television series, broadcast on BBC1 from 1982 until 1987. It was shown on Saturday mornings with presenters including Mike Read, Sarah Greene, Keith Chegwin and John Craven. The show was very similar to its predecessor Multi-Coloured Swap Shop.A regular spot on...

, Going Live!
Going Live!
Going Live! was a Saturday morning magazine show, broadcast on BBC1 between 1987 and 1993. It was presented by Phillip Schofield and Sarah Greene.Other presenters included Trevor and Simon, Peter Simon, Emma Forbes, and puppet Gordon the Gopher....

 and Live & Kicking
Live & Kicking
Live & Kicking was a BBC Saturday morning children's magazine programme, running from 1993 to 2001. The fourth in a succession of Saturday morning shows, it was the replacement for Going Live!, and took many of its features from it, such as phone-ins, games, comedy, competitions and the showing of...

.

Swap Shop is poorly represented in the BBC archive. For some time it was believed that either the programmes were never routinely recorded in the first place, or they had been wiped on the orders of the BBC's Archive Selector Adam Lee in 1993. The truth, as related by ex-Blue Peter
Blue Peter
Blue Peter is the world's longest-running children's television show, having first aired in 1958. It is shown on CBBC, both in its BBC One programming block and on the CBBC channel. During its history there have been many presenters, often consisting of two women and two men at a time...

 editor Richard Marson
Richard Marson
Richard Marson is an English writer, television producer and director, notable as the former editor in chief of Blue Peter—a BBC television program for children. Acting as the program's "unofficial historian", Marson directed and produced a number of documentaries, including: Children's TV on Trial...

 on the archive television forum The Mausoleum Club in 2006, is that almost every edition of Swap Shop was recorded in full every week onto two 90-minute Quad tapes
2 inch Quadruplex videotape
2-inch quadruplex videotape was the first practical and commercially successful analog recording videotape format. It was developed and released for the broadcast television industry in 1956 by Ampex, an American company based in Redwood City, California...

. These tapes were held by the BBC until the late 1980s, at which time the Deputy Head of Children's Television, Roy Thompson, allowed many of them to be wiped and sold to Australia as recycled stock. Although Quad tape was considered obsolete in the UK, Australia was still using it extensively at that time, and as the Swap Shop tapes had no physical splices in them, they were considered ideal for re-use.http://www.mausoleumclubforum.org.uk/xmb/viewthread.php?tid=13855&page=1

As a consequence of this action, many of the clips used in the retrospective It Started With Swap Shop and as extras on some DVD releases of other BBC shows had to be taken from domestic video recordings that had survived in private hands. Amongst the editions wiped were those featuring appearances by Blondie
Blondie (band)
Blondie is an American rock band, founded by singer Deborah Harry and guitarist Chris Stein. The band was a pioneer in the early American New Wave and punk scenes of the mid-1970s...

, XTC
XTC
XTC were a New Wave band from Swindon, England, active between 1976 and 2005. The band enjoyed some chart success, including the UK and Canadian hits "Making Plans for Nigel" and "Senses Working Overtime" , but are perhaps even better known for their long-standing critical success.- Early years:...

, Trumpton
Trumpton
Trumpton is a stop-motion children's television show from the producers of Camberwick Green first shown on the BBC in the 1960s. The third and final series in the sequence was Chigley....

 creator Gordon Murray
Gordon Murray (puppeteer)
Gordon Murray is a British television producer and puppeteer.He is the creator and writer of some of the most popular children's television programmes ever seen in Britain, Trumpton, Camberwick Green and Chigley, the Trumptonshire Trilogy were all made by the company he set up.-Early life and...

, and numerous cast and crew members of Doctor Who
Doctor Who
Doctor Who is a British science fiction television programme produced by the BBC. The programme depicts the adventures of a time-travelling humanoid alien known as the Doctor who explores the universe in a sentient time machine called the TARDIS that flies through time and space, whose exterior...

.

On Dec 20th, 2007, the BBC announced that Swap Shop was returning to BBC Two
BBC Two
BBC Two is the second television channel operated by the British Broadcasting Corporation in the United Kingdom. It covers a wide range of subject matter, but tending towards more 'highbrow' programmes than the more mainstream and popular BBC One. Like the BBC's other domestic TV and radio...

 for a 13 week run.http://news.bbc.co.uk/1/hi/entertainment/7154363.stm Barney Harwood presented the new show with Basil Brush
Basil Brush
Basil Brush is a fictional anthropomorphic fox raconteur, best known for his appearances on daytime British children's television. He is primarily portrayed by a glove puppet, but has also been depicted in animated cartoon shorts and comic strips...

. The new show is titled Basil's Swap Shop
Basil's Swap Shop
Basil & Barney's Swap Shop is a British children's television series that was produced for CBBC and ran on Saturday mornings on BBC Two and CBBC Channel from 5 January 2008 to 25 September 2010...

. The first series went well so the BBC commissioned a second series of the saturday mornings series.

It Started With Swap Shop

A special programme celebrating the 30th anniversary of BBC children's Saturday morning shows was recorded in December 2006. The show, called It Started With Swap Shop, was made by Noel Edmonds
Noel Edmonds
Noel Ernest Edmonds, is an English broadcaster and executive, who made his name as a DJ on BBC Radio 1 in the UK. He has presented many light entertainment television programmes, including Multi-Coloured Swap Shop, Top of the Pops, The Late, Late Breakfast Show, Telly Addicts, Noel's Saturday...

' Unique TV company. Highlights of the programme saw the original presenting team reunited, other presenters from Saturday Superstore
Saturday Superstore
Saturday Superstore was a children's television series, broadcast on BBC1 from 1982 until 1987. It was shown on Saturday mornings with presenters including Mike Read, Sarah Greene, Keith Chegwin and John Craven. The show was very similar to its predecessor Multi-Coloured Swap Shop.A regular spot on...

, Going Live!
Going Live!
Going Live! was a Saturday morning magazine show, broadcast on BBC1 between 1987 and 1993. It was presented by Phillip Schofield and Sarah Greene.Other presenters included Trevor and Simon, Peter Simon, Emma Forbes, and puppet Gordon the Gopher....

 and Live & Kicking
Live & Kicking
Live & Kicking was a BBC Saturday morning children's magazine programme, running from 1993 to 2001. The fourth in a succession of Saturday morning shows, it was the replacement for Going Live!, and took many of its features from it, such as phone-ins, games, comedy, competitions and the showing of...

 making an appearance and celebrity fans came along to 'make a swap'.http://www.saturdaymornings.co.uk/itstarted/

The 130 minute programme was recorded in front of a studio audience at BBC Television Centre
BBC Television Centre
BBC Television Centre at White City in West London is the headquarters of BBC Television. Officially opened on 29 June 1960, it remains one of the largest to this day; having featured over the years as backdrop to many BBC programmes, it is one of the most readily recognisable such facilities...

 on 15 December 2006 and was broadcast on BBC Two
BBC Two
BBC Two is the second television channel operated by the British Broadcasting Corporation in the United Kingdom. It covers a wide range of subject matter, but tending towards more 'highbrow' programmes than the more mainstream and popular BBC One. Like the BBC's other domestic TV and radio...

 on Thursday 28 December 2006 at 9.00pm with a shortened repeat (110 minutes) on Sunday 31 December 2006 at 6.10pm, again on BBC Two
BBC Two
BBC Two is the second television channel operated by the British Broadcasting Corporation in the United Kingdom. It covers a wide range of subject matter, but tending towards more 'highbrow' programmes than the more mainstream and popular BBC One. Like the BBC's other domestic TV and radio...

. The shortened version of the programme was broadcast on BBC Four
BBC Four
BBC Four is a British television network operated by the British Broadcasting Corporation and available to digital television viewers on Freeview, IPTV, satellite and cable....

 on 28 May 2007 at 7.00pm as part of the channel's Children's Television On Trial season.

Other than the original Swap Shop team of Noel Edmonds
Noel Edmonds
Noel Ernest Edmonds, is an English broadcaster and executive, who made his name as a DJ on BBC Radio 1 in the UK. He has presented many light entertainment television programmes, including Multi-Coloured Swap Shop, Top of the Pops, The Late, Late Breakfast Show, Telly Addicts, Noel's Saturday...

, John Craven, Keith Chegwin
Keith Chegwin
Keith Chegwin is an English television presenter, former child actor and singer.-Early career:Chegwin's early roles were in works of the Children's Film Foundation, appearing as Egghead Wentworth in The Troublesome Double Egghead's Robot . He also appeared as a stowaway in Doomwatch episode...

, Maggie Philbin
Maggie Philbin
Maggie Philbin is an English radio and television presenter whose credits include Tomorrow's World and Multi-Coloured Swap Shop.As a child she became interested in science through wanting to become a vet....

, Eric, Lamb and Posh Paws, live appearances were made by Mike Read
Mike Read
Michael David Kenneth Read is an English radio disc jockey, writer, journalist and television presenter.-Early life:...

, Andi Peters
Andi Peters
Andi Eleazu Peters is an English television presenter and television producer.-Education:Peters was educated at Emanuel School, a co-educational independent school in Battersea, in south-west London.-Life and career:...

, Emma Forbes, Trevor Neal and Simon Hickson. A recorded contribution was made by Phillip Schofield
Phillip Schofield
Phillip Bryan Schofield is an English broadcaster and television personality best known for presenting shows such as This Morning, Dancing on Ice, and various game shows including The Cube.-Early life and career:...

 and Sarah Greene
Sarah Greene
Sarah Greene is a British television personality well known for presenting live TV: long-running series e.g. Blue Peter, from 19 May 1980 until 27 June 1983, Saturday Superstore, Going Live for 10 years and big event/awards shows.- Early life and career :Greene was born in London, England, the...

. Telephone calls (some prerecorded) were taken from Delia Smith
Delia Smith
Delia Smith CBE is an English cook and television presenter, known for teaching basic cookery skills. She is the UK's best-selling cookery author, with more than 21 million copies sold....

, Dame Edna Everage
Dame Edna Everage
Dame Edna is a character created and played by Australian dadaist performer and comedian, Barry Humphries, famous for her lilac-coloured or "wisteria hue" hair and cat eye glasses or "face furniture," her favorite flower, the gladiola and her boisterous greeting: "Hello Possums!" As Dame Edna,...

 and Sir Cliff Richard. Other guests included Johnny Ball
Johnny Ball
Johnny Ball is a British television personality, a great populariser of mathematics and the father of BBC Radio 2 DJ Zoë Ball.-Early life:...

, Nicki Chapman
Nicki Chapman
Nicki Chapman is an English television presenter who also works in the British pop music industry. She was also a judge on the ITV reality shows Popstars, with Nigel Lythgoe and Paul Adam, and Pop Idol, along with Simon Cowell, Pete Waterman and Neil Fox...

, Fearne Cotton
Fearne Cotton
Fearne Cotton is an English television and radio presenter who is known for presenting a number of popular TV programmes such as Top of the Pops and the Red Nose Day telethon. In 2007, she became the first regular female presenter of BBC Radio 1's Chart Show...

, Lenny Henry
Lenny Henry
Lenworth George "Lenny" Henry, is a British actor, writer, comedian and occasional television presenter.- Early life :...

, Arlene Phillips
Arlene Phillips
Arlene Phillips OBE is an English choreographer, theatre director, talent scout, TV presenter, TV judge and former dancer, who has worked in many fields of entertainment...

, Chris Moyles
Chris Moyles
Christopher David Moyles is an English radio and television presenter and author, who currently presents The Chris Moyles Show on BBC Radio 1 and Chris Moyles' Quiz Night on Channel 4....

 and Michael Crawford
Michael Crawford
Michael Crawford OBE is an English actor and singer. He has garnered great critical acclaim and won numerous awards during his career, which covers radio, television, film, and stagework on both London's West End and on Broadway in New York City...

 who appeared on a video link from Australia. A surprise appearance came from Laurence Llewelyn-Bowen
Laurence Llewelyn-Bowen
Laurence Llewelyn-Bowen is a successful homestyle consultant best known for his appearances on the BBC television programme Changing Rooms...

 as part of Trev and Simon's Draper Brothers sketch.

Annuals

Swap Shop was so popular that during its run 4 annuals were published.http://www.saturdaymornings.co.uk/archive/archiveshow.shtml?cat=Books

The publishing date for the books were as follows:
  • Book 1 - November 1978
  • Book 2 - September 1979
  • Book 3 - September 1980
  • Book 4 - November 1981


The annuals are full of quizzes, funny stories, pop group pictures, knitting patterns plus features on the shows stars.

Each book has presenter photos in which the hosts are seen separately as a comedy character. A memorable example of this is Book 4 which features Noel Edmonds
Noel Edmonds
Noel Ernest Edmonds, is an English broadcaster and executive, who made his name as a DJ on BBC Radio 1 in the UK. He has presented many light entertainment television programmes, including Multi-Coloured Swap Shop, Top of the Pops, The Late, Late Breakfast Show, Telly Addicts, Noel's Saturday...

, then in his 30s, as traditional English schoolboy Harry Copter. The character of Harry Copter is referenced throughout the annual, following a humorous split screen
Split screen (film)
In film and video production, split screen is the visible division of the screen, traditionally in half, but also in several simultaneous images, rupturing the illusion that the screen's frame is a seamless view of reality, similar to that of the human eye...

 interview by Noel on the programme. The fictional character's name is a pun on the host's love of helicopter
Helicopter
A helicopter is a type of rotorcraft in which lift and thrust are supplied by one or more engine-driven rotors. This allows the helicopter to take off and land vertically, to hover, and to fly forwards, backwards, and laterally...

s. This comedic picture of Noel has now made Book 4 extremely collectable.

External links

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