LBi is an international, full-service digital marketing

Digital marketing

Digital Marketing is the promoting of brands using all forms of digital advertising channels to reach consumers. Digital marketing extends beyond Internet Marketing to include channels that do not require the use of the Internet...

 agency formed by the merger of LB Icon and Framfab in August 2006, then remodelled after the merger with bigmouthmedia in 2010. It is listed on Euronext

Euronext

Euronext N.V. is a pan-European stock exchange based in Amsterdam and with subsidiaries in Belgium, France, Netherlands, Portugal and the United Kingdom. In addition to equities and derivatives markets, the Euronext group provides clearing and information services...

 in Amsterdam. From 2006 until the bigmouthmedia merger in 2010 LBi was a dual-listed company with shares also available on the OMX

OMX

OMX AB is a Swedish-Finnish financial services company, formed in 2003 through a merger between OM AB and HEX plc and is now a part of the NASDAQ OMX Group since February 2008.It has two divisions, OMX Exchanges, which operates eight stock exchanges mainly in the Nordic and Baltic...

 Nordic Exchange in Stockholm (symbol: LBI). LB is an acronym for Lost Boys, Icon was formerly named Icon Medialab, Framfab was Framtidsfabriken - the Future Factory.

The company has over 1,900 employees located primarily in the major European and American business centers: Abu Dhabi

Abu Dhabi

Abu Dhabi , literally Father of Gazelle, is the capital and the second largest city of the United Arab Emirates in terms of population and the largest of the seven member emirates of the United Arab Emirates. Abu Dhabi lies on a T-shaped island jutting into the Persian Gulf from the central western...

, Amsterdam

Amsterdam

Amsterdam is the largest city and the capital of the Netherlands. The current position of Amsterdam as capital city of the Kingdom of the Netherlands is governed by the constitution of August 24, 1815 and its successors. Amsterdam has a population of 783,364 within city limits, an urban population...

, Atlanta, Berlin

Berlin

Berlin is the capital city of Germany and is one of the 16 states of Germany. With a population of 3.45 million people, Berlin is Germany's largest city. It is the second most populous city proper and the seventh most populous urban area in the European Union...

, Brussels

Brussels

Brussels , officially the Brussels Region or Brussels-Capital Region , is the capital of Belgium and the de facto capital of the European Union...

, Copenhagen

Copenhagen

Copenhagen is the capital and largest city of Denmark, with an urban population of 1,199,224 and a metropolitan population of 1,930,260 . With the completion of the transnational Øresund Bridge in 2000, Copenhagen has become the centre of the increasingly integrating Øresund Region...

, Cologne

Cologne

Cologne is Germany's fourth-largest city , and is the largest city both in the Germany Federal State of North Rhine-Westphalia and within the Rhine-Ruhr Metropolitan Area, one of the major European metropolitan areas with more than ten million inhabitants.Cologne is located on both sides of the...

, Edinburgh

Edinburgh

Edinburgh is the capital city of Scotland, the second largest city in Scotland, and the eighth most populous in the United Kingdom. The City of Edinburgh Council governs one of Scotland's 32 local government council areas. The council area includes urban Edinburgh and a rural area...

, Exeter

Exeter

Exeter is a historic city in Devon, England. It lies within the ceremonial county of Devon, of which it is the county town as well as the home of Devon County Council. Currently the administrative area has the status of a non-metropolitan district, and is therefore under the administration of the...

, Ghent

Ghent

Ghent is a city and a municipality located in the Flemish region of Belgium. It is the capital and biggest city of the East Flanders province. The city started as a settlement at the confluence of the Rivers Scheldt and Lys and in the Middle Ages became one of the largest and richest cities of...

, Hamburg

Hamburg

-History:The first historic name for the city was, according to Claudius Ptolemy's reports, Treva.But the city takes its modern name, Hamburg, from the first permanent building on the site, a castle whose construction was ordered by the Emperor Charlemagne in AD 808...

, London

London

London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

, Madrid

Madrid

Madrid is the capital and largest city of Spain. The population of the city is roughly 3.3 million and the entire population of the Madrid metropolitan area is calculated to be 6.271 million. It is the third largest city in the European Union, after London and Berlin, and its metropolitan...

, Milan

Milan

Milan is the second-largest city in Italy and the capital city of the region of Lombardy and of the province of Milan. The city proper has a population of about 1.3 million, while its urban area, roughly coinciding with its administrative province and the bordering Province of Monza and Brianza ,...

, Mumbai

Mumbai

Mumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...

, Munich

Munich

Munich The city's motto is "" . Before 2006, it was "Weltstadt mit Herz" . Its native name, , is derived from the Old High German Munichen, meaning "by the monks' place". The city's name derives from the monks of the Benedictine order who founded the city; hence the monk depicted on the city's coat...

, New York

New York

New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...

, Malmö

Malmö

Malmö , in the southernmost province of Scania, is the third most populous city in Sweden, after Stockholm and Gothenburg.Malmö is the seat of Malmö Municipality and the capital of Skåne County...

, Stockholm

Stockholm

Stockholm is the capital and the largest city of Sweden and constitutes the most populated urban area in Scandinavia. Stockholm is the most populous city in Sweden, with a population of 851,155 in the municipality , 1.37 million in the urban area , and around 2.1 million in the metropolitan area...

 and Zurich

Zürich

Zurich is the largest city in Switzerland and the capital of the canton of Zurich. It is located in central Switzerland at the northwestern tip of Lake Zurich...

. As of 2011, clients include: ABN Amro

ABN AMRO

ABN AMRO Bank N.V. is a Dutch state-owned bank with headquarters in Amsterdam. It was re-established, in its current form, in 2009 following the acquisition and break up of ABN AMRO Group by a banking consortium consisting of Royal Bank of Scotland Group, Santander and Fortis...

, BT

BT Group

BT Group plc is a global telecommunications services company headquartered in London, United Kingdom. It is one of the largest telecommunications services companies in the world and has operations in more than 170 countries. Through its BT Global Services division it is a major supplier of...

, Barclays Capital

Barclays Capital

Barclays Capital is a global British investment bank. It is the investment banking division of Barclays plc which has a balance sheet of over £1.2 trillion . Barclays Capital provides financing and risk management services to large companies, institutions and government clients. It is a primary...

, Canon, Confused

Confused.com

Confused.com, part of the Admiral Group, is a British price comparison website specialising in insurance and financial services.-History:Confused.com launched in 2002, becoming the UK’s first car insurance comparison site. It is based in Cardiff, Wales with its offices located near the headquarters...

, British Airways

British Airways

British Airways is the flag carrier airline of the United Kingdom, based in Waterside, near its main hub at London Heathrow Airport. British Airways is the largest airline in the UK based on fleet size, international flights and international destinations...

, Autoglass

Autoglass

Autoglass is a car-windscreen repair company based in Bedford, Bedfordshire, England.-History:In 1971, Windshields was formed in Bedford, and operated across southern England doing mobile repairs. In 1973 the Doulton Group launched Autoglass, which operated across northern England...

, Sony

Sony

, commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate measured by revenues....

, Thomas Cook

Thomas Cook

Thomas Cook of Melbourne, Derbyshire, England founded the travel agency that is now Thomas Cook Group.- Early days :...

 and Volvo

Volvo

AB Volvo is a Swedish builder of commercial vehicles, including trucks, buses and construction equipment. Volvo also supplies marine and industrial drive systems, aerospace components and financial services...

.

One of the three current New York city offices became part of the LBi group of companies after merging with IconMedialab in the 1990s. This was previously Tom Nicholson Associates, a company started by Thomas J Nicholson in 1987. It is located in the historic Puck Building

Puck Building

__notoc__The Puck Building occupies the block bounded by Lafayette, Houston, Mulberry and Jersey Streets in the borough of Manhattan, New York City, United States. An example of the German Rundbogenstil style of Romanesque Revival architecture , the building was designed by Albert Wagner, and was...

 on the corner of Lafayette and Houston.

The Atlanta office is led by Joe Schab and became part of LBi upon the acquisition of Creative Digital Group in 2007.

In January 2008, LBi acquired specialist search optimisation company Netrank in a move to boost its search capabilities. The agency beat WPP Group and a second undisclosed bidder to buy the agency.

In April 2008, LBi bought social media agency Special Ops for $45m . Special Ops co-founders, Jason Klein and Christian Anthony, were both exited from LBi in a management restructure late in 2010.

On the 1st of August, 2010, LBi was absorbed by Obtineo. and the company delisted from the Swedish stock exchange. Obtineo was composed of digital agency bigmouthmedia and €50m of new investment from the Carlyle Group

Carlyle Group

The Carlyle Group is an American-based global asset management firm, specializing in private equity, based in Washington, D.C. The Carlyle Group operates in four business areas: corporate private equity, real assets, market strategies and fund-of-funds, through its AlpInvest subsidiary...

, Cyrte and Janivo. On the same date, Obtineo rebranded as LBi.

In January 2011, the Managing Director of bigmouthmedia UK, Phil Gripton, expanded his role to become the MD of LBi UK and bigmouthmedia UK. His dual role appointment marked a focus of the combined bigmouthmedia-LBi on digital marketing.

In November of 2011, LBi announced the acquisition of youth marketing and social media agency Mr Youth

Mr Youth

Mr Youth is a marketing agency based in New York City. Founded by Matt B. Britton in 2002, the agency offers client services in word of mouth, social interactive and experiential marketing. Mr Youth has created campaigns for clients such as Microsoft, Nike, Macy’s and Procter & Gamble...

in a deal valued at $40 to $50 Million.