Go-Gurt
Encyclopedia
Go-Gurt is an American
brand of yogurt marketed to children. It is squeezed out of a tube directly into the mouth, instead of being eaten with a spoon. It was introduced by General Mills
' licensed Yoplait
in 1999.
(BYU), in 1983. Ogden obtained a patent in 1997 and finally found an interested licensor at General Mills in 2006. BYU receives 55% of the royalties, which will go toward BYU's mentoring program and research, while Ogden receives the rest. Fizzix was available in six flavors, but appears to have been discontinued - http://www.gogurtfizzix.com/ now redirects to http://www.gogurt.com, which is only a placeholder as of 8/12/2011.
In 2005, frubes Smoothie, a drinkable yogurt for children was released. The product currently comes in four flavors: Strawberry Splash, Paradise Punch, Mango Blast, and Wild Berry.
and as Frubes in the United Kingdom
(with the tagline, "Frubes! Rip their heads off and suck their guts out!"). It was introduced in Japan as グルト (guruto) in March of 2010. The name is a play on words as it evokes the sound of gulping a liquid and incorporates part of the Japanese transliteration of yogurt, ヨーグルト (yo-guruto).
Newer packages include a Tube Roller for rolling the tube up.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
brand of yogurt marketed to children. It is squeezed out of a tube directly into the mouth, instead of being eaten with a spoon. It was introduced by General Mills
General Mills
General Mills, Inc. is an American Fortune 500 corporation, primarily concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known brands, such as Betty Crocker, Yoplait, Colombo, Totinos, Jeno's, Pillsbury, Green...
' licensed Yoplait
Yoplait
Yoplait is a brand of yogurt produced by a company owned by two French holdings, SODIAAL and PAI Partners.-History:In 1964, 100,000 French farmers merged their regional dairy cooperatives to sell nationally. In 1965, two co-ops, "Yola" and "Coplait", merged, becoming "Yoplait"...
in 1999.
Background
Anthropologist Susan Squires claims that her ethnographic research in U.S. American families has led her client to the development of Go-Gurt.Sub-brands
In June 2006, frubes Fizzix, a carbonated yogurt snack, was released under the Yoplait brand. This "sparkling yogurt" was originally developed by Lynn Ogden, a professor in the College of Life Sciences at Brigham Young UniversityBrigham Young University
Brigham Young University is a private university located in Provo, Utah. It is owned and operated by The Church of Jesus Christ of Latter-day Saints , and is the United States' largest religious university and third-largest private university.Approximately 98% of the university's 34,000 students...
(BYU), in 1983. Ogden obtained a patent in 1997 and finally found an interested licensor at General Mills in 2006. BYU receives 55% of the royalties, which will go toward BYU's mentoring program and research, while Ogden receives the rest. Fizzix was available in six flavors, but appears to have been discontinued - http://www.gogurtfizzix.com/ now redirects to http://www.gogurt.com, which is only a placeholder as of 8/12/2011.
In 2005, frubes Smoothie, a drinkable yogurt for children was released. The product currently comes in four flavors: Strawberry Splash, Paradise Punch, Mango Blast, and Wild Berry.
Internationally
Outside of the U.S., Go-Gurt is sold as Yoplait Tubes in CanadaCanada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
and as Frubes in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
(with the tagline, "Frubes! Rip their heads off and suck their guts out!"). It was introduced in Japan as グルト (guruto) in March of 2010. The name is a play on words as it evokes the sound of gulping a liquid and incorporates part of the Japanese transliteration of yogurt, ヨーグルト (yo-guruto).
Flavors
- StrawberryStrawberryFragaria is a genus of flowering plants in the rose family, Rosaceae, commonly known as strawberries for their edible fruits. Although it is commonly thought that strawberries get their name from straw being used as a mulch in cultivating the plants, the etymology of the word is uncertain. There...
Splash / BerryBerryThe botanical definition of a berry is a fleshy fruit produced from a single ovary. Grapes are an example. The berry is the most common type of fleshy fruit in which the entire ovary wall ripens into an edible pericarp. They may have one or more carpels with a thin covering and fleshy interiors....
Blue Blast - Berry BubblegumBubblegumBubblegum is a type of elastic chewing gum, designed to be blown out of the mouth as a bubble.-History:In 1928, Walter Diemer, an accountant for the Fleer Chewing Gum Company in Philadelphia, was experimenting with new gum recipes. One recipe was found to be less sticky than regular chewing gum,...
Bash / Blue Razzberry - Strawberry KiwiKiwiKiwi are flightless birds endemic to New Zealand, in the genus Apteryx and family Apterygidae.At around the size of a domestic chicken, kiwi are by far the smallest living ratites and lay the largest egg in relation to their body size of any species of bird in the world...
Kick / Chill-Out CherryCherryThe cherry is the fruit of many plants of the genus Prunus, and is a fleshy stone fruit. The cherry fruits of commerce are usually obtained from a limited number of species, including especially cultivars of the wild cherry, Prunus avium.... - WatermelonWatermelonWatermelon is a vine-like flowering plant originally from southern Africa. Its fruit, which is also called watermelon, is a special kind referred to by botanists as a pepo, a berry which has a thick rind and fleshy center...
Meltdown / Strawberry BananaBananaBanana is the common name for herbaceous plants of the genus Musa and for the fruit they produce. Bananas come in a variety of sizes and colors when ripe, including yellow, purple, and red....
Burst - Rad Raspberry / Paradise Punch
- Burstin' MelonMelonthumb|200px|Various types of melonsThis list of melons includes members of the plant family Cucurbitaceae with edible, fleshy fruit e.g. gourds or cucurbits. The word "melon" can refer to either the plant or specifically to the fruit...
Berry / Cool Cotton CandyCotton candyCotton candy , candy floss or candyfloss or candy buttox , or fairy floss is a form of spun sugar. Since cotton candy is mostly air, a small initial quantity of sugar generates a tremendously greater final volume, causing servings to be physically large and voluminous... - StrawberryStrawberryFragaria is a genus of flowering plants in the rose family, Rosaceae, commonly known as strawberries for their edible fruits. Although it is commonly thought that strawberries get their name from straw being used as a mulch in cultivating the plants, the etymology of the word is uncertain. There...
- PeachPeachThe peach tree is a deciduous tree growing to tall and 6 in. in diameter, belonging to the subfamily Prunoideae of the family Rosaceae. It bears an edible juicy fruit called a peach...
(Japan)
Special editions
- Atlantik (Raspberry+Blackberries) and Pacifik (Mango+Litchi) (Canada only)
- Go-Gurt Swirled: Strawberry MilkshakeMilkshakeA milkshake is a sweet, cold beverage which is made from milk, ice cream or iced milk, and flavorings or sweeteners such as fruit syrup or chocolate sauce....
/ Banana SplitBanana splitA banana split is an ice cream-based dessert. In its classic form it is served in a long dish called a boat. A banana is cut in half lengthwise and laid in the dish. There are many variations, but the classic banana split is made with scoops of vanilla, chocolate and strawberry ice cream served in... - Go-Gurt Rush: Extreme Red Rush / Crazy Berry Bolt
- Scooby-DooScooby-DooScooby-Doo is an American media franchise based around several animated television series and related works produced from 1969 to the present day. The original series, Scooby-Doo, Where Are You!, was created for Hanna-Barbera Productions by writers Joe Ruby and Ken Spears in 1969...
Ro-Gurt: Shaggy's Like Cool Punch / 'Rawberry - SpongeBob SquarePantsSpongeBob SquarePantsSpongeBob SquarePants is an American animated television series, created by marine biologist and animator Stephen Hillenburg. Much of the series centers on the exploits and adventures of the title character and his various friends in the underwater city of "Bikini Bottom"...
: Strawberry Riptide / Bikini Bottom Berry - BatmanBatmanBatman is a fictional character created by the artist Bob Kane and writer Bill Finger. A comic book superhero, Batman first appeared in Detective Comics #27 , and since then has appeared primarily in publications by DC Comics...
:The Dark Knight (film)The Dark Knight (film)The Dark Knight is a 2008 superhero film directed, produced and co-written by Christopher Nolan. Based on the DC Comics character Batman, the film is part of Nolan's Batman film series and a sequel to 2005's Batman Begins...
: Original Flavors - Joker's Disappearing Pencil / Two-Face's Tutti Frutti - iCarlyICarlyiCarly is an American sitcom that focuses on a girl named Carly Shay who creates her own web show called iCarly with her best friends Sam and Freddie. The series was created by Dan Schneider, who also serves as executive producer. It stars Miranda Cosgrove as Carly, Jennette McCurdy as Sam, Nathan...
: Cherry / StrawberryStrawberryFragaria is a genus of flowering plants in the rose family, Rosaceae, commonly known as strawberries for their edible fruits. Although it is commonly thought that strawberries get their name from straw being used as a mulch in cultivating the plants, the etymology of the word is uncertain. There... - Wizards of Waverly PlaceWizards of Waverly PlaceWizards of Waverly Place is a Disney Channel Original Series that premiered on October 12, 2007. It won "Outstanding Children's Program" at the 61st Primetime Emmy Awards in 2009...
: Cherry / Blueberry
Fizzix
- Strawberry Watermelon Rush / Blue Raspberry Rage
- Strawberry LemonadeLemonadeLemonade is a lemon-flavored drink, typically made from lemons, water and sugar.The term can refer to three different types of beverage:...
Jolt / Wild Cherry Zing - Triple Berry Fusion / Fruit Punch Charge
Prehistotubes
A limited edition in 2009 had 2 flavors represented by cavepeople reminiscent of the Flintstones. Besides the 'tub' in their names, they would be Lulu and Ook.- Acai (mascot is Lulutub, purple-haired woman wearing a black and white dress and a pearl necklace)
- Red bayberry (mascot is Tubôôk, red-haired man wearing black and red toga)
Promotions
Some specially marked packages had a form where you could send in for a Tube Chiller with 2 UPCs. Offer expired 6/3/2011.Newer packages include a Tube Roller for rolling the tube up.