Tourism in Morocco
Encyclopedia
Tourism in Morocco is well developed, with a strong tourist industry focused on the country's coast, culture, and history. Morocco has been one of the most politically stable countries in North Africa
North Africa
North Africa or Northern Africa is the northernmost region of the African continent, linked by the Sahara to Sub-Saharan Africa. Geopolitically, the United Nations definition of Northern Africa includes eight countries or territories; Algeria, Egypt, Libya, Morocco, South Sudan, Sudan, Tunisia, and...

, which has allowed tourism to develop. The Moroccan government created a Ministry of Tourism in 1985.

History of tourism

In the second half of the 1980s and the early 1990s, between 1 and 1.5 million Europeans visited Morocco. Most of these visitors were French
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

 or Spanish
Spain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...

, with about 100,000 each from Britain
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

, Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

, and the Netherlands
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...

. Tourists mostly visited large beach resorts along the Atlantic coast, particularly Agadir
Agadir
Agadir is a major city in southwest Morocco, capital of the Agadir province and the Sous-Massa-Draa economic region .-Etymology:...

. About 20,000 people from Saudi Arabia
Saudi Arabia
The Kingdom of Saudi Arabia , commonly known in British English as Saudi Arabia and in Arabic as as-Sa‘ūdiyyah , is the largest state in Western Asia by land area, constituting the bulk of the Arabian Peninsula, and the second-largest in the Arab World...

 visited, some of whom bought holiday homes. Receipts from tourism fell by 16.5% in 1990, the year the Gulf War
Gulf War
The Persian Gulf War , commonly referred to as simply the Gulf War, was a war waged by a U.N.-authorized coalition force from 34 nations led by the United States, against Iraq in response to Iraq's invasion and annexation of Kuwait.The war is also known under other names, such as the First Gulf...

 began. In 1994, Algeria closed its border with Morocco after being falsely accused of the Marrakech
Marrakech
Marrakech or Marrakesh , known as the "Ochre city", is the most important former imperial city in Morocco's history...

 attack, this caused the number of Algerian visitors to fall considerably; there were 70,000 visitors in 1994 and 13,000 in 1995, compared to 1.66 million in 1992 and 1.28 million in 1993. In 2008 there were 8 million tourist arrivals, compared with about 7.4 million in 2007 i.e. a 7% growth compared to 2007 30% of the tourists in 2008 were one of the 3.8 million Moroccans living abroad. Most of the visitors to Morocco continue to be European, with French nationals making up almost 20% of all visitors. Most Europeans visit in April and the autumn, apart from the Spanish, who mostly visit in June and August.

Tourism industry

Tourist receipts in 2007 totalled US$
United States dollar
The United States dollar , also referred to as the American dollar, is the official currency of the United States of America. It is divided into 100 smaller units called cents or pennies....

7,55 billion.
Tourism is the second largest foreign exchange earner in Morocco, after the phosphate
Phosphate
A phosphate, an inorganic chemical, is a salt of phosphoric acid. In organic chemistry, a phosphate, or organophosphate, is an ester of phosphoric acid. Organic phosphates are important in biochemistry and biogeochemistry or ecology. Inorganic phosphates are mined to obtain phosphorus for use in...

 industry.The Moroccan government is heavily investing in tourism development. A new tourism strategy called Vision 2010 was developed after the accession of King Mohammed VI in 1999. The government has targeted that Morocco will have 10 million visitors by 2010, with the hope that tourism will then have risen to 20% of GDP. A large government sponsored marketing campaigns to attract tourists advertised Morocco as a cheap and exotic, yet safe, place for European tourists.

Morocco's relatively high amount of tourists has been aided by its location, tourist attractions, and relatively low price. Cruise ships visit the ports of Casablanca
Casablanca
Casablanca is a city in western Morocco, located on the Atlantic Ocean. It is the capital of the Grand Casablanca region.Casablanca is Morocco's largest city as well as its chief port. It is also the biggest city in the Maghreb. The 2004 census recorded a population of 2,949,805 in the prefecture...

 and Tangier
Tangier
Tangier, also Tangiers is a city in northern Morocco with a population of about 700,000 . It lies on the North African coast at the western entrance to the Strait of Gibraltar where the Mediterranean meets the Atlantic Ocean off Cape Spartel...

. Morocco is close to Europe and attracts visitors to its beaches. Because of its proximity to Spain, tourists in southern Spain's coastal areas take one- to three-day trips to Morocco. Air services between Morocco and Algeria have been established, many Algerians have gone to Morocco to shop and visit family and friends. Morocco is relatively inexpensive because of the devaluation of the dirham
Dirham
Dirham or dirhem is a unit of currency in several Arab or Berber nations, and formerly the related unit of mass in the Ottoman Empire and Persian states...

 and the increase of hotel prices in Spain. Morocco has an excellent road and rail infrastructure that links the major cities and tourist destinations with ports and cities with international airports. Low-cost airlines offer cheap flights to the country.

Plan Azur

The "Plan Azur
Plan Azur
The Plan Azur is an investment project initiated by the Moroccan government and will see the creation of six coastal resorts, five on the Atlantic coast and one on the Mediterranean coast...

", is a large scale project initiated by king Mohammed VI, is meant to internationalise Morocco. The plan provides for creating six coastal resorts for holiday-home owners and tourists (five on the Atlantic coast and one on the Mediterranean), the daily telegraph noted. The plan also includes other large-scale development projects such as upgrading regional airports to attract budget airlines, and building new train and road links. Thus, the country achieved an 11% cent rise in tourism in the first five months of 2008 compared with the same period last year, it said, adding that French visitors topped the list with 927,000 followed by Spaniards (587,000) and Britons (141,000). Morocco, which is close to Europe, has a mix of culture and the exotic that makes it popular with Europeans buying holiday homes.[15]

Tourist attractions



While Morocco was a French Protectorate (from 1912 to 1956) tourism was focused on urban areas such as the Mediterranean cities of Tangier and Casablanca
Casablanca
Casablanca is a city in western Morocco, located on the Atlantic Ocean. It is the capital of the Grand Casablanca region.Casablanca is Morocco's largest city as well as its chief port. It is also the biggest city in the Maghreb. The 2004 census recorded a population of 2,949,805 in the prefecture...

. Tangier attracted many writers, such as Jack Kerouac
Jack Kerouac
Jean-Louis "Jack" Lebris de Kerouac was an American novelist and poet. He is considered a literary iconoclast and, alongside William S. Burroughs and Allen Ginsberg, a pioneer of the Beat Generation. Kerouac is recognized for his spontaneous method of writing, covering topics such as Catholic...

 and William S. Burroughs
William S. Burroughs
William Seward Burroughs II was an American novelist, poet, essayist and spoken word performer. A primary figure of the Beat Generation and a major postmodernist author, he is considered to be "one of the most politically trenchant, culturally influential, and innovative artists of the 20th...

. There was a period of beach resort development at places such as Agadir on the Atlantic coast in the 1970s and 1980s.

Tourism is increasingly focused on Morocco's culture, such as its ancient cities. The modern tourist industry capitalizes on Morocco's ancient Roman and Islamic sites, and on its landscape and cultural history. 60% of Morocco's tourists visit for its culture and heritage. The country's attractions can be divided into seven regions: Tangier and the surrounding area; Agadir and its beach resorts; Marrakech
Marrakech
Marrakech or Marrakesh , known as the "Ochre city", is the most important former imperial city in Morocco's history...

; Casablanca; the Imperial cities; Ouarzazate
Ouarzazate
-See also:* Tizi n'Tichka: The mountain pass that leads to Ouarzazate* List of Movies shot in Morocco-External links:* at IMDb...

; and Tarfaya
Tarfaya
- References :CitationsBibliography* Didier Daurat, , France: Édition Dynamo, 1954....

 and its beach resorts.

Agadir is a major coastal resort and has a third of all Moroccan bed nights. It is a base for tours to the Atlas Mountains
Atlas Mountains
The Atlas Mountains is a mountain range across a northern stretch of Africa extending about through Morocco, Algeria, and Tunisia. The highest peak is Toubkal, with an elevation of in southwestern Morocco. The Atlas ranges separate the Mediterranean and Atlantic coastlines from the Sahara Desert...

. Other resorts in north Morocco are also very popular. Casablanca is the major cruise port in Morocco, and has the best developed market for tourists in Morocco.

Marrakech in central Morocco is a popular tourist destination, but is more popular among tourists for one- and two-day excursions that provide a taste of Morocco's history and culture. The Majorelle botanical garden
Majorelle Garden
The Majorelle Garden is a twelve-acre botanical garden and artist's landscape garden in Marrakech, Morocco. It was designed by the expatriate French artist Jacques Majorelle in the 1920s and 1930s, during the colonial period when Morocco was a protectorate of France.-History:Majorelle was the son...

 in Marrakech is a popular tourist attraction. It was bought by the fashion designer Yves Saint-Laurent and Pierre Bergé
Pierre Bergé
Pierre Bergé is a French industrialist and patron. He is perhaps best known as the co-founder of Yves Saint Laurent Couture House and former partner of fashion designer Yves Saint Laurent.-Early life:...

 in 1980. Their presence in the city helped to boost the city's profile as a tourist destination.

As of 2006, activity and adventure tourism in the Atlas and Rif Mountains are the fastest growth area in Moroccan tourism. These locations have excellent walking and trekking opportunities from late March to mid-November. The government is investing in trekking circuits. They are also developing desert tourism in competition with Tunisia
Tunisia
Tunisia , officially the Tunisian RepublicThe long name of Tunisia in other languages used in the country is: , is the northernmost country in Africa. It is a Maghreb country and is bordered by Algeria to the west, Libya to the southeast, and the Mediterranean Sea to the north and east. Its area...

.

External links

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