Segata Sanshiro
Encyclopedia
is a fictional character created by Sega
to advertise the Sega Saturn
in Japan
between 1997 and 1998. He is a parody of Sugata Sanshirō
, a legendary judo
fighter from an Akira Kurosawa
film.
Sanshiro is a dan holder for multiple Japanese martial arts (karate and iaidou first dan, judo third dan, battoudou fourth dan, toudou 7th dan etc..). He is portrayed by actor Hiroshi Fujioka
, who, until that point, was best known for playing the hero Takeshi Hongo
in the influential tokusatsu
superhero
series Kamen Rider
.
master that tracks down and punishes those who do not play the Sega Saturn
. His name sounds similar to phrase as well as , a reference to the new white color version of the Japanese Sega Saturn which followed the original gray version.
Sanshiro lives as a hermit high on a mountain, devoting his life to intensive Sega Saturn training. He trains physically every day by carrying around a giant Sega Saturn on his back and punching buttons on its giant controller, as well as mentally by breaking stacks of blocks with his head. His intense training has resulted in his ability to make people explode twice by throwing them, which he does with ease. He also frequently visits the city to seek out people who are not playing the Sega Saturn, and harshly teaches them a lesson. Sanshiro is a serious man with a firm sense of duty, who believes that playing video games is one of the most treasured activities in life.
The character became very well known in Japan, and helped make the Saturn successful in that country. When the CD music single was released, it sold more than 100,000 copies.
When the Saturn was phased out and the Sega Dreamcast
released, Sanshiro's end comes in the form of a commercial involving a missile
directed at the Tokyo
headquarters of SEGA, implied to be launched by Sony
and Nintendo
. Sanshiro heroically jumps off the roof of the building, onto the missile, deflecting it into the atmosphere while riding it, in which he lives his last few moments chanting out "Sega Saturn Shiro!!" for one last time, and is killed in the subsequent explosion. The voiceover narrates that "Segata Sanshiro will live on in your hearts," followed by a display of the game Segata Sanshirō Shinken Yūgi, a Sega Saturn game in which Sanshiro plays a major role.
, in which one of the AI profiles for Akira Yuki is named Segata. This same profile name appears in the US version of Virtua Fighter 4 Evolution.
Segata Sanshiro also has a cameo appearance in Rent-a-Hero No. 1, a Japanese game released on both the Dreamcast and Xbox
.
. Nintendo Power
journalist Steve Thomason singled out Sanshiro as the character he would most like to control in the Nintendo DSi
game Photo Dojo
. Thomason amended that "it's just a shame his greatest skill – throwing opponents to make them explode – couldn't be translated to the game."
Sega
, usually styled as SEGA, is a multinational video game software developer and an arcade software and hardware development company headquartered in Ōta, Tokyo, Japan, with various offices around the world...
to advertise the Sega Saturn
Sega Saturn
The is a 32-bit fifth-generation video game console that was first released by Sega on November 22, 1994 in Japan, May 11, 1995 in North America, and July 8, 1995 in Europe...
in Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
between 1997 and 1998. He is a parody of Sugata Sanshirō
Sanshiro Sugata
was the directorial debut of the Academy Award-winning Japanese film director Akira Kurosawa. First released in Japan on 25 March 1943 by Toho film studios, the film was eventually released in the United States on 28 April 1974. The film is based on the novel of the same name written by Tsuneo...
, a legendary judo
Judo
is a modern martial art and combat sport created in Japan in 1882 by Jigoro Kano. Its most prominent feature is its competitive element, where the object is to either throw or takedown one's opponent to the ground, immobilize or otherwise subdue one's opponent with a grappling maneuver, or force an...
fighter from an Akira Kurosawa
Akira Kurosawa
was a Japanese film director, producer, screenwriter and editor. Regarded as one of the most important and influential filmmakers in the history of cinema, Kurosawa directed 30 filmsIn 1946, Kurosawa co-directed, with Hideo Sekigawa and Kajiro Yamamoto, the feature Those Who Make Tomorrow ;...
film.
Sanshiro is a dan holder for multiple Japanese martial arts (karate and iaidou first dan, judo third dan, battoudou fourth dan, toudou 7th dan etc..). He is portrayed by actor Hiroshi Fujioka
Hiroshi Fujioka
, better known by his stage name , is a Japanese actor known for playing the hero Takeshi Hongo in the tokusatsu superhero series Kamen Rider, and later the Sega Saturn mascot Segata Sanshiro. Fujioka is a cultural icon in Japan, even having the minor planet 12408 Fujioka, discovered by Akimasa...
, who, until that point, was best known for playing the hero Takeshi Hongo
Kamen Rider 1
is a fictional character and main superhero or henshin character featured in Japanese tokusatsu. He first appeared in the television series Kamen Rider, the first in the famous Kamen Rider franchise of tokusatsu programmes. The primary protagonist of the series, Kamen Rider 1 is a motorcycle-riding...
in the influential tokusatsu
Tokusatsu
is a Japanese term that applies to any live-action film or television drama that usually features superheroes and makes considerable use of special effects ....
superhero
Superhero
A superhero is a type of stock character, possessing "extraordinary or superhuman powers", dedicated to protecting the public. Since the debut of the prototypical superhero Superman in 1938, stories of superheroes — ranging from brief episodic adventures to continuing years-long sagas —...
series Kamen Rider
Kamen Rider
, is a weekly science fiction story created by Japanese manga artist Shotaro Ishinomori. It debuted as a tokusatsu television series on April 3, 1971 and ran until February 10, 1973, airing on the Mainichi Broadcasting System and NET TV . A manga adaptation was also featured in Shōnen Magazine...
.
Background
Sanshiro is a JudoJudo
is a modern martial art and combat sport created in Japan in 1882 by Jigoro Kano. Its most prominent feature is its competitive element, where the object is to either throw or takedown one's opponent to the ground, immobilize or otherwise subdue one's opponent with a grappling maneuver, or force an...
master that tracks down and punishes those who do not play the Sega Saturn
Sega Saturn
The is a 32-bit fifth-generation video game console that was first released by Sega on November 22, 1994 in Japan, May 11, 1995 in North America, and July 8, 1995 in Europe...
. His name sounds similar to phrase as well as , a reference to the new white color version of the Japanese Sega Saturn which followed the original gray version.
Sanshiro lives as a hermit high on a mountain, devoting his life to intensive Sega Saturn training. He trains physically every day by carrying around a giant Sega Saturn on his back and punching buttons on its giant controller, as well as mentally by breaking stacks of blocks with his head. His intense training has resulted in his ability to make people explode twice by throwing them, which he does with ease. He also frequently visits the city to seek out people who are not playing the Sega Saturn, and harshly teaches them a lesson. Sanshiro is a serious man with a firm sense of duty, who believes that playing video games is one of the most treasured activities in life.
The character became very well known in Japan, and helped make the Saturn successful in that country. When the CD music single was released, it sold more than 100,000 copies.
When the Saturn was phased out and the Sega Dreamcast
Sega Dreamcast
The is a 128-bit video game console which was released by Sega in late 1998 in Japan and from September 1999 in other territories. It was the first entry in the sixth generation of video game consoles, preceding Sony's PlayStation 2, Microsoft's Xbox and the Nintendo GameCube.Dreamcast sales were...
released, Sanshiro's end comes in the form of a commercial involving a missile
Missile
Though a missile may be any thrown or launched object, it colloquially almost always refers to a self-propelled guided weapon system.-Etymology:The word missile comes from the Latin verb mittere, meaning "to send"...
directed at the Tokyo
Tokyo
, ; officially , is one of the 47 prefectures of Japan. Tokyo is the capital of Japan, the center of the Greater Tokyo Area, and the largest metropolitan area of Japan. It is the seat of the Japanese government and the Imperial Palace, and the home of the Japanese Imperial Family...
headquarters of SEGA, implied to be launched by Sony
Sony
, commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate measured by revenues....
and Nintendo
Nintendo
is a multinational corporation located in Kyoto, Japan. Founded on September 23, 1889 by Fusajiro Yamauchi, it produced handmade hanafuda cards. By 1963, the company had tried several small niche businesses, such as a cab company and a love hotel....
. Sanshiro heroically jumps off the roof of the building, onto the missile, deflecting it into the atmosphere while riding it, in which he lives his last few moments chanting out "Sega Saturn Shiro!!" for one last time, and is killed in the subsequent explosion. The voiceover narrates that "Segata Sanshiro will live on in your hearts," followed by a display of the game Segata Sanshirō Shinken Yūgi, a Sega Saturn game in which Sanshiro plays a major role.
Virtual appearances
Sanshiro is referenced in the Japanese version of Virtua Fighter 4Virtua Fighter 4
is a fighting game by Sega. It is the fourth game in the Virtua Fighter series.The game was first released in arcades on the NAOMI 2 board in 2001...
, in which one of the AI profiles for Akira Yuki is named Segata. This same profile name appears in the US version of Virtua Fighter 4 Evolution.
Segata Sanshiro also has a cameo appearance in Rent-a-Hero No. 1, a Japanese game released on both the Dreamcast and Xbox
Xbox
The Xbox is a sixth-generation video game console manufactured by Microsoft. It was released on November 15, 2001 in North America, February 22, 2002 in Japan, and March 14, 2002 in Australia and Europe and is the predecessor to the Xbox 360. It was Microsoft's first foray into the gaming console...
.
Critical reception
The Segata Sanshiro campaign is said to be one of the major reasons for the success of the Sega Saturn in Japan, and the character is often compared to the likes of Chuck NorrisChuck Norris
Carlos Ray "Chuck" Norris is an American martial artist and actor. After serving in the United States Air Force, he began his rise to fame as a martial artist and has since founded his own school, Chun Kuk Do...
. Nintendo Power
Nintendo Power
Nintendo Power magazine is a monthly news and strategy magazine formerly published in-house by Nintendo of America, but now run independently. As of issue #222 , Nintendo contracted publishing duties to Future US, the U.S. subsidiary of British publisher Future.The first issue published was...
journalist Steve Thomason singled out Sanshiro as the character he would most like to control in the Nintendo DSi
Nintendo DSi
The is a handheld game system created by Nintendo and launched in 2008 and 2009 in Japan, North America, PAL territories, and other regions. It is the third iteration of the Nintendo DS, and its primary market rival is Sony's PlayStation Portable...
game Photo Dojo
Photo Dojo
Photo Dojo, known in Japan as , is a fighting game developed and published by Nintendo for the Nintendo DSi's DSiWare download service. 200 DSi Points are required to download Photo Dojo in the DSi Shop. In North America, the game was free to download until June 11, 2010.-Gameplay:Before players...
. Thomason amended that "it's just a shame his greatest skill – throwing opponents to make them explode – couldn't be translated to the game."