Matchmakers
Encyclopedia
Matchmakers are an elongated chocolate confectionery product made by Nestlé
Nestlé
Nestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...

. Thin, twig-like and brittle, they were first launched in 1968 by Rowntree's
Rowntree's
Rowntree's was a confectionery business based in York, England. It is now a historic brand owned by Nestlé, used to market a range of fruit gums and pastilles formerly owned by Rowntree's. Following a merger with John Mackintosh & Co., the Company became known as Rowntree Mackintosh, was listed on...

 and were just one third of the length they are now. For many years they were available in either mint
Mentha
Mentha is a genus of flowering plants in the family Lamiaceae . The species are not clearly distinct and estimates of the number of species varies from 13 to 18. Hybridization between some of the species occurs naturally...

, coffee
Coffee
Coffee is a brewed beverage with a dark,init brooo acidic flavor prepared from the roasted seeds of the coffee plant, colloquially called coffee beans. The beans are found in coffee cherries, which grow on trees cultivated in over 70 countries, primarily in equatorial Latin America, Southeast Asia,...

 or orange
Orange (fruit)
An orange—specifically, the sweet orange—is the citrus Citrus × sinensis and its fruit. It is the most commonly grown tree fruit in the world....

 flavour.

In 2003 Nestlé attempted to raise brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

 awareness by changing the names of the flavours to Cool Mint and Zingy Orange and adding Brilliant Blackcurrant
Blackcurrant
Blackcurrant, Ribes nigrum, is a species of Ribes berry native to central and northern Europe and northern Asia, and is a perennial....

and Sizzling Strawberry
Strawberry
Fragaria is a genus of flowering plants in the rose family, Rosaceae, commonly known as strawberries for their edible fruits. Although it is commonly thought that strawberries get their name from straw being used as a mulch in cultivating the plants, the etymology of the word is uncertain. There...

flavour - which counted 'black pepper flavoured sugar pieces' among its ingredients. Similarly, the packaging was altered in an attempt to appeal to 15 to 35 year-olds, and a new slogan
Slogan
A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm . Slogans vary from the written and the...

 was adopted - 'The manic munch that packs a punch'.

Brandysnap, Cappuccino
Cappuccino
A cappuccino is an Italian coffee drink prepared with espresso, hot milk, and steamed-milk foam. The name comes from the Capuchin friars, referring to the colour of their habits.- Definition :...

, Coconut
Coconut
The coconut palm, Cocos nucifera, is a member of the family Arecaceae . It is the only accepted species in the genus Cocos. The term coconut can refer to the entire coconut palm, the seed, or the fruit, which is not a botanical nut. The spelling cocoanut is an old-fashioned form of the word...

, Christmas Orange Spice, Nutty, Coffee
Coffee
Coffee is a brewed beverage with a dark,init brooo acidic flavor prepared from the roasted seeds of the coffee plant, colloquially called coffee beans. The beans are found in coffee cherries, which grow on trees cultivated in over 70 countries, primarily in equatorial Latin America, Southeast Asia,...

, Lemon
Lemon
The lemon is both a small evergreen tree native to Asia, and the tree's ellipsoidal yellow fruit. The fruit is used for culinary and non-culinary purposes throughout the world – primarily for its juice, though the pulp and rind are also used, mainly in cooking and baking...

 and Irish Cream
Irish Cream
Irish cream is a cream liqueur based on Irish whiskey, cream, and other ingredients such as coffee, which can be served on its own or used in mixed drinks or as part of a shot or a whole shot. Irish cream is very popular in the United Kingdom and the United States. Irish cream typically has between...

 varieties have been produced - either through miscalculation or as limited editions
Special edition
The terms special edition, limited edition and variants such as deluxe edition, collector's edition and others, are used as a marketing incentive for various kinds of products, originally published products related to the arts, such as books, prints or recorded music and films, but now including...

 - and are not currently available. Sizzling Strawberry has also been withdrawn.

Matchmakers are a popular addition to the British
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 diet during the Christmas
Christmas
Christmas or Christmas Day is an annual holiday generally celebrated on December 25 by billions of people around the world. It is a Christian feast that commemorates the birth of Jesus Christ, liturgically closing the Advent season and initiating the season of Christmastide, which lasts twelve days...

period.

In 2008, Nestlé rebranded Matchmakers as 'Quality Street Matchmakers' - Quality Street also being a Nestlé brand. They are still available in 'Cool Mint' and 'Zingy Orange' flavours
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