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Special edition
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The term special edition (deluxe edition and collector's edition are also used) is a term generally used as a marketing incentive for various kinds of products, originally published products related to the arts, such as books, prints or recorded music and films, but now including cars and other types. A limited edition is restricted in the number of copies produced, although in fact the number may be very high. A special edition implies there is extra material of some kind included. The term is frequently used on DVD film releases, often when the so-called special edition is actually the only version released.
Collector's EditionCollector's Edition may just be another term for Special edition , or may refer to Artist's Books in limited and numbered editions, sometimes hand-bound, and signed by the artist and containing one or more original works or prints produced directly from his work and printed under his supervision.
Disc products Collectible popular culture widely employs special, deluxe, and limited edition in marketing, releasing subsequent, improved versions of film DVDs, music and video games. Companies widely use special editions and incremental improvements to sell the same products to consumers multiple times. This has been seen in the 10th Anniversary edition of Titanic, which simply consists of the first two discs of the previous Special Collector's edition, only with new packaging.
With the success of DVDs, special editions of films themselves (instead of just special editions of film DVDs) have also become fairly common. Sharing similarities with the concept of a director's cut (another long-suffering inflation-by-marketing term). These generally feature additional in-movie material. The material may be footage originally deleted from the final cut, or new digitally-created, interpolated content. Unlike true director's cuts, the directors may not have had part in such projects, such as in , in which Richard Donner did not help create the new version, just supply the material.
Limited edition Limited editions have been standard in printmaking from the nineteenth century onwards. There is a genuine need for the concept here, as many traditional printmaking techniques can only produce a limited number of top-quality impressions, as copies of prints are known. This can be as few as ten or twenty for a technique like drypoint, but more commonly would be in the hundreds or thousands. But here as in other fields, the use of the concept has become largely driven by marketing imperatives , and has been misused in parts of the market. In particular, lithographic, photogravure, rotogravure, and computer reproductions of prints, derived from photographs of an original print, which are most unlikely to have any investment value, are often issued in limited editions implying that they will have such value. These need to be distinguished from the original artist's print, carefully produced directly from his work in whatever the printmaking medium is, and printed under his supervision.
In many cases, successful film releases have had items made in limited numbers. These "limited editions" usually contain the best DVD edition possible of a film with special items in a box set, sometimes containing items available only in the limited edition. Items marked thus are often (but not always) released for a shorter time and in lower quantity than common editions, often with a running number (e.g. "13055 of 20000") printed on the products to boost the rarity feel, as the company implies not to manufacture more (occasionally they have been known to break the promise). It is also common to have the item packaged in a special, attractive way, to draw buyers to it.
See also
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