Llandudno Pier Pavilion Theatre
Encyclopedia
Llandudno Pier Pavilion Theatre was a Victorian seaside theatre in the holiday resort of Llandudno
Llandudno
Llandudno is a seaside resort and town in Conwy County Borough, Wales. In the 2001 UK census it had a population of 20,090 including that of Penrhyn Bay and Penrhynside, which are within the Llandudno Community...

 in North Wales
North Wales
North Wales is the northernmost unofficial region of Wales. It is bordered to the south by the counties of Ceredigion and Powys in Mid Wales and to the east by the counties of Shropshire in the West Midlands and Cheshire in North West England...

, UK.

The Directors of the Llandudno Pier
Llandudno Pier
Llandudno Pier is a pier in the seaside resort of Llandudno on the coast of North Wales between Bangor and Colwyn Bay.At the pier is the longest in Wales and the fifth longest in England and Wales. A British Tourist Authority report in 1975 said of it: '.... It zooms out of the sea.... in a...

 Company had successfully opened the new pier
Pier
A pier is a raised structure, including bridge and building supports and walkways, over water, typically supported by widely spread piles or pillars...

 in 1878 and were now looking to expand their business to take advantage of Llandudno's growing popularity as a seaside resort. The existing sundeck pavilion
Pavilion (structure)
In architecture a pavilion has two main meanings.-Free-standing structure:Pavilion may refer to a free-standing structure sited a short distance from a main residence, whose architecture makes it an object of pleasure. Large or small, there is usually a connection with relaxation and pleasure in...

 at the end of the pier was proving inadequate to cope with the demand for musical recitals, so the decision was taken to build a bigger and better pavilion near the promenade entrance to the pier extension then under construction.

Work started in 1881 and the plans called for a 2,000-seat three-storey structure, to be built in the typically flamboyant Victorian style, complete with a superbly detailed cast-iron veranda, running the length of the entire seaward side of the building. The pavilion was unusual in that in had two main entrances, the first from the pier entering at Stall level and the another on Happy Valley Road, which emerged onto the Balcony. More unusually, the pavilion basement housed what was then the largest indoor swimming pool in Britain. Unfortunately for the pier company, problems with water quality meant that this novel idea did not prove successful, and the pool was filled in shortly afterwards.

The pavilion was scheduled to open in the Spring of 1883, but a ferocious storm on the night of January 25, 1883 resulted in severe damage to the glass roof. Following a rethink of the roof's design (and much embarrassment to the building's architects, who were promptly dismissed by the pier company), the decision was taken to replace the original glass roof with a sturdy lead one, more suited to the demands of a North Wales location in winter. Extensive rebuilding work was required, and the building did not open officially until September 1886. The pavilion was 204 ft (62.2 m), with a width ranging from 84 ft (25.6 m) to 104 ft (31.7 m). The canopy roof was 60 ft (18.3 m). One end of the building housed the Egyptian Hall, which featured hieroglyphics on its wall decorations.

Rivière's Orchestra at the Llandudno pier pavilion was a great success and was quickly trebled in size to symphony proportions. It contributed to the development of that great British summer entertainment, the promenade concert. The young Henry Wood
Henry Wood (conductor)
Sir Henry Joseph Wood, CH was an English conductor best known for his association with London's annual series of promenade concerts, known as the Proms. He conducted them for nearly half a century, introducing hundreds of new works to British audiences...

 came to Llandudno to observe the then elderly Rivière at work. Following Rivière, the locally renowned Arthur Payne held the baton for many years until 1925 when he was followed in 1926 by Malcolm Sargent
Malcolm Sargent
Sir Harold Malcolm Watts Sargent was an English conductor, organist and composer widely regarded as Britain's leading conductor of choral works...

 for two notable seasons then by others from season to season including, as a guest conductor on several occasions, Sir Adrian Boult
Adrian Boult
Sir Adrian Cedric Boult CH was an English conductor. Brought up in a prosperous mercantile family he followed musical studies in England and at Leipzig, Germany, with early conducting work in London for the Royal Opera House and Sergei Diaghilev's ballet company. His first prominent post was...

. The pier pavilion orchestra continued its summer seasons until 1936 when it gave way to variety shows, a victim of changing entertainment tastes. A small orchestra survived, this was taken over in 1938 by John Morava who maintained the pier's orchestral tradition to the very end in 1974, when the orchestra (by then confined to the pierhead pavilion) was finally disbanded.

Thus, in 1936, the pavilion prepared to enter its second era - that of variety entertainment. This was to be the theatre's golden age, with the Pavilion firmly on the tour list of every major artist. Thousands of top acts appeared there over the years, including household names like George Formby, Ted Ray
Ted Ray (comedian)
Ted Ray was a popular English comedian of the 1940s, 50s and 60s....

, Semprini
Semprini
Alberto Fernando Riccardo Semprini known by his stage name Alberto Semprini, or Semprini, was an English pianist, famous for appearances on the BBC, mainly on radio....

, Petula Clark
Petula Clark
Petula Clark, CBE is an English singer, actress, and composer whose career has spanned seven decades.Clark's professional career began as an entertainer on BBC Radio during World War II...

, Arthur Askey
Arthur Askey
Arthur Bowden Askey CBE was a prominent English comedian.- Life and career :Askey was born at 29 Moses Street, Liverpool, the eldest child and only son of Samuel Askey , secretary of the firm Sugar Products of Liverpool, and his wife, Betsy Bowden , of Knutsford, Cheshire...

, Bryan Johnson, Bill Maynard
Bill Maynard
Walter Frederick George Williams , better known by the stage name Bill Maynard, is an English comedian and actor.-Early life and career:...

 ("Greengrass" in Heartbeat), Jimmy Edwards
Jimmy Edwards
Jimmy Edwards DFC was an English comedic script writer and comedy actor on both radio and television, best known as Pa Glum in Take It From Here and as the headmaster 'Professor' James Edwards in Whack-O!-Biography:...

 (Whacko!), Russ Conway
Russ Conway
Russ Conway was a British popular music pianist. Conway had 20 piano instrumentals in the UK Singles Chart between 1957 and 1963, including two number one hits.-Career:...

, the Beverley Sisters
Beverley Sisters
The Beverley Sisters are a British female vocal trio, popular during the 1950s and 1960s. The trio consists of eldest sister Joy and the twins, Teddie...

, Cyril Fletcher
Cyril Fletcher
Cyril Fletcher was an English comedian; his catchphrase was 'Pin back your lugholes'. He was most famous for his Odd Odes, which was a section of the television show That's Life!. Fletcher had first begun performing the Odd Odes in 1937, long before they first appeared on television...

 and Cliff Richard
Cliff Richard
Sir Cliff Richard, OBE is a British pop singer, musician, performer, actor, and philanthropist who has sold over an estimated 250 million records worldwide....

. Special mention should be made of Welsh singer Ivor Emmanuel
Ivor Emmanuel
Ivor Lewis Emmanuel was a Welsh musical theatre and television singer and actor. He led the rendition of "Men of Harlech" in the 1964 film Zulu.-Life and career:...

, who appeared regularly on Sunday night bills for many years.

During its long history, the theatre has regularly hosted political rallies and conferences, with the vast auditorium resounding to the voices of David Lloyd George
David Lloyd George
David Lloyd George, 1st Earl Lloyd-George of Dwyfor OM, PC was a British Liberal politician and statesman...

, Stanley Baldwin
Stanley Baldwin
Stanley Baldwin, 1st Earl Baldwin of Bewdley, KG, PC was a British Conservative politician, who dominated the government in his country between the two world wars...

, Ramsay MacDonald
Ramsay MacDonald
James Ramsay MacDonald, PC, FRS was a British politician who was the first ever Labour Prime Minister, leading a minority government for two terms....

, Oswald Mosley
Oswald Mosley
Sir Oswald Ernald Mosley, 6th Baronet, of Ancoats, was an English politician, known principally as the founder of the British Union of Fascists...

, Neville Chamberlain
Neville Chamberlain
Arthur Neville Chamberlain FRS was a British Conservative politician who served as Prime Minister of the United Kingdom from May 1937 to May 1940. Chamberlain is best known for his appeasement foreign policy, and in particular for his signing of the Munich Agreement in 1938, conceding the...

, Clement Attlee
Clement Attlee
Clement Richard Attlee, 1st Earl Attlee, KG, OM, CH, PC, FRS was a British Labour politician who served as the Prime Minister of the United Kingdom from 1945 to 1951, and as the Leader of the Labour Party from 1935 to 1955...

, Harold Macmillan
Harold Macmillan
Maurice Harold Macmillan, 1st Earl of Stockton, OM, PC was Conservative Prime Minister of the United Kingdom from 10 January 1957 to 18 October 1963....

, Edward Heath
Edward Heath
Sir Edward Richard George "Ted" Heath, KG, MBE, PC was a British Conservative politician who served as Prime Minister of the United Kingdom and as Leader of the Conservative Party ....

 and Winston Churchill
Winston Churchill
Sir Winston Leonard Spencer-Churchill, was a predominantly Conservative British politician and statesman known for his leadership of the United Kingdom during the Second World War. He is widely regarded as one of the greatest wartime leaders of the century and served as Prime Minister twice...

. It is reputed that, during the Conservative Party's conference at the pavilion in 1948, a young lady decided to abandon her previous career plans and enter politics. Her name was Margaret Thatcher
Margaret Thatcher
Margaret Hilda Thatcher, Baroness Thatcher, was Prime Minister of the United Kingdom from 1979 to 1990...

.

In the decades following the war, the pavilion was as popular as ever with the thousands of holidaymakers returning to Llandudno year after year. It was not until the end of the 1960s that the popularity of the pavilion's variety shows began to flag - victims of the twin threats of television and cheap foreign holidays.

A full programme of summer shows was carried on through the 1970s but the audiences were falling away steadily and the length of the summer season began to shorten. By now, the theatre was under the creative control of local impresario and comedian Alex Munro
Alex Munro (comedian)
Alex Munro was a Scottish actor and comedian.-Career:Born as Alexander Neilson Horsburgh in Shettleston, Glasgow, he joined his brother Archie and sister June in an acrobatic act called The Star Trio...

, who introduced new initiatives to bring back the audiences, including the pavilion's first pantomime in 1972, an event which was marred by the sad death of Munro's daughter Janet Munro
Janet Munro
-Career:Munro starred in three Disney motion picture releases, Darby O'Gill and the Little People , Third Man on the Mountain and Swiss Family Robinson , as well as The Horsemasters , which aired on Disney's weekly television series...

, who died in tragic circumstances days before she was due to begin rehearsals for the show.

On the 6th December 1983, the Llandudno Pier Company sold the pavilion for £10,000 to Llandudno Pavilion Ltd, a sister company of Uttoxeter Investments Ltd, a leisure company that already operated the Llandudno Cabin Lift. Despite the high quality of the Summer shows, the audiences were still falling and in 1984, it was decided that the theatre would close at the end of the summer season. The final show at the pavilion was 'Startime Follies', a variety show featuring Tommy Trafford, Lynda Lee Lewis, Kay Carman and the Marie Ashton Dancers, with performances at 8pm nightly and a high season only matinee at 3pm daily. Ticket prices ranged from £2 to £2.60. The lack of audiences, increasing costs of maintaining the old building and new fire regulations had finally put paid to the pavilion's theatrical tradition - 98 years after it had first opened.

The pavilion's days as an entertainment venue were not entirely over, however. A few months before the theatre closed, a new attraction opened in the basement. The huge basement area (originally built as the country's largest indoor swimming pool back in 1886 but which closed shortly afterwards due to problems with water quality) had been home over the years to a small amusement arcade called Tusons and, later, a ghost train ride and vintage car 'round the world' ride. These were all cleared out to make way for the Llandudno Dungeon, a walk through horror waxworks exhibition, featuring scenes from the more gruesome aspects of human history, all built at a cost of over £100,000. Scenes depicted included a full size replica of a Victorian London street, complete with Sweeney Todd
Sweeney Todd
Sweeney Todd is a fictional character who first appeared as then antagonist of the Victorian penny dreadful The String of Pearls and he was later introduced as an antihero in the broadway musical Sweeney Todd: The Demon Barber of Fleet Street and its film adaptation...

's barber shop and opium den, the 1665 Great Plague of London
Great Plague of London
The Great Plague was a massive outbreak of disease in the Kingdom of England that killed an estimated 100,000 people, 20% of London's population. The disease is identified as bubonic plague, an infection by the bacterium Yersinia pestis, transmitted through a flea vector...

, body snatchers
Body-snatching
Body snatching is the secret disinterment of corpses from graveyards. A common purpose of body snatching is to sell the corpses for dissection or anatomy lectures in medical schools...

 at work and a full size model of a guillotine
Guillotine
The guillotine is a device used for carrying out :executions by decapitation. It consists of a tall upright frame from which an angled blade is suspended. This blade is raised with a rope and then allowed to drop, severing the head from the body...

. This novel attraction proved successful for a few years but closed at the end of 1990, when the entire exhibition was sold and shipped to France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

. For the first time in over a hundred years, the entire pavilion stood empty and unused.

Lack of maintenance meant that the exterior of the building deteriorated rapidly but the interior remained in surprisingly good condition, with most of the original architectural and theatre features still in situ. January 1992 saw ownership of the building pass to the London based Launchsign Ltd, which announced their intention to completely restore the building and introduce a Covent Garden
Covent Garden
Covent Garden is a district in London on the eastern fringes of the West End, between St. Martin's Lane and Drury Lane. It is associated with the former fruit and vegetable market in the central square, now a popular shopping and tourist site, and the Royal Opera House, which is also known as...

style indoor market to the former theatre area. Despite the grandiose plans, no effort was made to repair or even secure the theatre building, which became increasingly vandalised and a meeting place for local youths. The process of decay accelerated, until the almost inevitable arson attack in 1994 destroyed the main theatre building. The site has never been cleared properly and remains an eyesore until the present day. Attempts by Conwy County Council to redevelop the site have been constantly rebuffed by the current owner, a Worcester businessman called David Taylor.

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