List of marketing research firms
Encyclopedia
This is a list of marketing research
firms. In the case of research groups or conglomerates the location of the headquarters of the parent entity is given.
Marketing research
Marketing research is "the function that links the consumer, customer, and public to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve...
firms. In the case of research groups or conglomerates the location of the headquarters of the parent entity is given.
United Kingdom
- DatamonitorDatamonitorDatamonitor is an international company providing market intelligence, data analysis and opinion via a worldwide network of in-house analysts. According to the organization's website in 2011, Datamonitor assists over 6000 of the world’s leading corporations in making strategic and operational...
- DunnhumbyDunnhumbydunnhumby is a United Kingdom-based Retail media group, best known for being key to the creation of Tesco Clubcard. Currently a subsidiary of Tesco, the company employs 1,200+ people in 30 countries....
- Euromonitor InternationalEuromonitor InternationalEuromonitor International Ltd is a privately owned, London-based market intelligence firm, providing market research and business intelligence reports and data to industry. The firm was founded in 1972...
- IlluminasIlluminasIlluminas is a market research consultancy with offices in London, New York, Austin, Hong Kong and Shanghai. Illuminas take a problem solving approach, with Directors leading and working on projects across a range of specialist expertise...
- Ipsos MORI
- Kantar GroupKantar GroupKantar, based in UK, was founded in 1993 as the Market Research, Insight and Consultancy Division of WPP plc, a London-based public company. It is a network of 13 specialist companies, with around 28,500 employees working in 100 countries across various research and consultancy disciplines...
- MintelMintelMintel Group Ltd is a privately owned, London-based market research firm. The corporation also maintains offices in Chicago, New York, Belfast, Shanghai, Tokyo and Sydney...
- Research InternationalResearch InternationalResearch International is a market research company, founded in 1962 By Eileen Cole and part of the Kantar Group, the parent company for WPP's worldwide information and consultancy interests. Research International has offices in 50 countries and employs approximately 2,500 people across the...
- SynovateSynovateSynovate was a market research firm owned by the Aegis Group. It was formed from the acquisition of a number of smaller market research firms. It has a number of different divisions, such as Synovate Healthcare, Synovate Customer Experience, Synovate Censydiam and Motoresearch. They claimed...
- Taylor Nelson SofresTaylor Nelson SofresTaylor Nelson Sofres is a leading market research and market information group. Formerly listed on the London Stock Exchange and a constituent of the FTSE 250 Index, the firm was acquired by WPP Group in October 2008 for 1.6 billion pounds.-History:...
(part of the Kantar Group) - YouGovYouGovYouGov, formerly known as PollingPoint in the United States, is an international internet-based market research firm launched in the UK in May 2000 by Stephan Shakespeare, now Chief Executive Officer, and Nadhim Zahawi...
United States
- ArbitronArbitronArbitron is a consumer research company in the United States that collects listener data on radio audiences. It was founded as American Research Bureau by Jim Seiler in 1949 and became national by merging with L.A. based Coffin, Cooper and Clay in the early 1950s...
- BCC ResearchBCC ResearchBCC Research is a publisher of technology market research reports and reviews, and of technical newsletters; it also does custom research.The company is an offshoot of Eli Research, owned and operated by Greg Lindberg. BCC Research was formerly known as Business Communications Company, Inc. and was...
- C.A. Walker Research SolutionsC.A. Walker Research SolutionsC.A. Walker Research Solutions, Inc. is a custom market research provider of quantitative and qualitative research services for both consumer and business markets. They conduct research nationally and internationally, and in various languages. It was founded in 1972 by Charles "Charlie" Walker with...
- Decision Analyst
- Forrester ResearchForrester ResearchForrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Forrester Research has five research centers in the US: Cambridge, Massachusetts; New York, New York; San Francisco, California;...
- Gartner Group
- Hall & PartnersHall & PartnersHall & Partners is a brand and communications research agency with offices in New York, Los Angeles, Seattle, Chicago, London, Berlin, Paris, Sydney, Melbourne, Shanghai and Singapore...
- Harris InteractiveHarris InteractiveHarris Interactive , headquartered in New York, New York, is a custom market research firm, known for the Harris Poll. Harris works in a wide range of industries...
- IlluminasIlluminasIlluminas is a market research consultancy with offices in London, New York, Austin, Hong Kong and Shanghai. Illuminas take a problem solving approach, with Directors leading and working on projects across a range of specialist expertise...
- IBISWorldIBISWorld- History :IBISWorld was formed in 1971 as IBIS Research Services. IBISWorld is a market research organization specializing in long range forecasting of industries and the business environment at large, with an emphasis on providing information for strategic planning and research purposes.Phil...
- International Data CorporationInternational Data CorporationInternational Data Corporation is a market research and analysis firm specializing in information technology, telecommunications and consumer technology. IDC is a subsidiary of International Data Group...
- IMS HealthIMS HealthIMS Health is an international company that supplies the pharmaceutical industry with sales data and consulting services. IMS Health was founded in 1954 by Bill Froch and David Dubow. Today IMS has operations in more than 100 countries, a global workforce of 7,600+ employees, and revenues of $2...
- J. D. Power and Associates
- Kelton ResearchKelton ResearchKelton Research is a full service global insights firm with offices in Los Angeles, New York and an international office in London. Kelton uses a wide range of qualitative and quantitative methodologies to drive market and marketing research projects for clients...
- Leo J. Shapiro & AssociatesLeo J. Shapiro & AssociatesLeo J. Shapiro and Associates is a privately owned market research firm that was founded in 1955 by Leo J. Shapiro. LJS maintains a central office in downtown Chicago, with about 100 research professionals and staff members, as well as a strong network of global alliances to execute any type of...
- Medimix InternationalMedimix InternationalMedimix International is a global online-based market research company headquartered in Miami, Florida. The company was founded in 1989 in France, and moved its global headquarters to the United States in 2002...
- NPD GroupNPD GroupThe NPD Group, Inc. is a leading North American market research company. The NPD Group consistently ranks among the top 25 market research companies in the independent Honomichl Top 50 report, which the media and the research industry acknowledge as a credible source of information on the market...
- Nielsen
- O'Donnell & AssociatesO'Donnell & AssociatesO’Donnell & Associates is a comprehensive publishing services firm with clients in the education and information industries, with a focus on higher education. The firm is located in Stamford, CT and was founded in 1990 by Carrie O’Donnell. OD&A develops educational products...
- Off Madison AveOff Madison AveOff Madison Ave is a full-service marketing communications firm based in Tempe, Arizona. The firm was founded by partners David Anderson and Roger Hurni . Off Madison Ave specializes in new media, strategic planning, interactive marketing, public relations, advertising, market research and...
- Rockbridge Associates, Inc.
- SIS International ResearchSIS International ResearchSIS International Research is a global market research firm headquartered in New York City. The company provides full-service custom market research services, on-demand intelligence answering services and global research media. SIS International was founded in 1984 and initially provided...
- StrategyOneStrategyOneStrategyOne is a global market research and opinion polling firm owned by Edelman, the world’s largest independent public relations firm. Founded in 1999, StrategyOne specializes in market and media research and analysis, and has worked with a diverse array of clients including trade associations,...
- SymphonyIRI Group