Off Madison Ave
Encyclopedia
Off Madison Ave is a full-service marketing communications firm based in Tempe
, Arizona. The firm was founded by partners David Anderson
and Roger Hurni . Off Madison Ave specializes in new media, strategic planning, interactive marketing
, public relations
, advertising
, market research and strategies, and media planning. Both partners have received the American Advertising Federation's Phoenix Chapter Ad Person of the Year - Hurni in 2007 and Anderson in 2002. They were named finalists for the Ernst & Young Entrepreneur of the Year award in 2003. The firm has won several ADDY Awards
for creative campaigns for clients.
In 2006, Off Madison Ave was named one of the "Best Places to Work" in the Valley by The Business Journal of Phoenix. The agency's pro bono media relations campaign for the Uhuru Ascent, an expedition in which a paraplegic attempted to summit Mt. Kilimanjaro, was selected as a finalist for the 2007 PR News Platinum PR awards . The firm's public relations department and Internet marketing firm, Mighty Interactive, have been ranked No. 1 by Arizona Business Magazine's
Ranking Arizona . Off Madison Ave is the only Arizona firm in the Worldcom Public Relations Group, an international consortium of independently owned public relations firms . A sampling of its clients include Nike, Inc.
, NASM
, APS
, Cold Stone Creamery
, The Arizona Republic
and AmSafe
.
Tempe, Arizona
Tempe is a city in Maricopa County, Arizona, USA, with the Census Bureau reporting a 2010 population of 161,719. The city is named after the Vale of Tempe in Greece. Tempe is located in the East Valley section of metropolitan Phoenix; it is bordered by Phoenix and Guadalupe on the west, Scottsdale...
, Arizona. The firm was founded by partners David Anderson
David Anderson
David A. Anderson, is a former Canadian cabinet minister.Educated at Victoria College in Victoria, BC and the University of British Columbia, Anderson served as a foreign service officer in the Department of External Affairs between 1962 and 1968...
and Roger Hurni . Off Madison Ave specializes in new media, strategic planning, interactive marketing
Interactive marketing
Interactive Marketing refers to the evolving trend in marketing whereby marketing has moved from a transaction-based effort to a conversation. John Deighton argued that interactive marketing features “the ability to address an individual and the ability to gather andremember the response of that...
, public relations
Public relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....
, advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
, market research and strategies, and media planning. Both partners have received the American Advertising Federation's Phoenix Chapter Ad Person of the Year - Hurni in 2007 and Anderson in 2002. They were named finalists for the Ernst & Young Entrepreneur of the Year award in 2003. The firm has won several ADDY Awards
Addy Awards
The ADDY Awards is the world's largest advertising competition with over 50,000 entries annually. Founded in Florida in 1960 it was adopted by the American Advertising Federation, a not-for-profit industry association, as a national competition in 1968....
for creative campaigns for clients.
In 2006, Off Madison Ave was named one of the "Best Places to Work" in the Valley by The Business Journal of Phoenix. The agency's pro bono media relations campaign for the Uhuru Ascent, an expedition in which a paraplegic attempted to summit Mt. Kilimanjaro, was selected as a finalist for the 2007 PR News Platinum PR awards . The firm's public relations department and Internet marketing firm, Mighty Interactive, have been ranked No. 1 by Arizona Business Magazine's
AZ Business Magazine
Arizona Business Magazine, based out of Phoenix, Arizona, is the state’s leading monthly Business publication. Published by Arizona Big Media, the magazine covers a wide-range of topics focusing on the Arizona business scene, and is aimed at high-level Corporate executives and business owners.-...
Ranking Arizona . Off Madison Ave is the only Arizona firm in the Worldcom Public Relations Group, an international consortium of independently owned public relations firms . A sampling of its clients include Nike, Inc.
Nike, Inc.
Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area...
, NASM
Holland America Line
The Holland America Line is a cruise shipping company. It was founded in 1873 as the Netherlands-America Steamship Company , a shipping and passenger line. Headquartered in Rotterdam and providing service to the Americas, it became known as Holland America Line...
, APS
APS
-Education:* Army Public School, group of Army schools in India under AWES* APS Netherlands, or APS International, a Dutch educational non-governmental organization* Abbottabad Public School and College...
, Cold Stone Creamery
Cold Stone Creamery
Cold Stone Creamery is an American-based ice cream parlor chain. The company, based in Scottsdale, Arizona, is owned and operated by Kahala Franchising, L.L.C. The company's main product is premium ice cream, or ice cream made with approximately 12-14% butterfat, that is made on location and...
, The Arizona Republic
The Arizona Republic
The Arizona Republic is a daily newspaper published in Phoenix. Circulated throughout Arizona, it is the state's largest newspaper. Since 2000, it has been owned by the Gannett newspaper chain. It was ranked tenth in US daily newspapers by circulation in 2007.-Early years:The newspaper was founded...
and AmSafe
AmSafe
AmSafe Inc. is a manufacturer of air safety and securement products to the aerospace, defense, and ground transportation industries and maker of aircraft seatbelts. AmSafe makes the Aviation Inflatable Restraint , a seatbelt airbag approved by the FAA designed to improve occupant protection from...
.
Mighty Interactive
In 2005, Off Madison Ave acquired the online marketing firm Mighty Interactive. A winner of several Phoenix-based awards, Mighty Interactive was launched in 2000 by Jason Baer. The company is now the Internet marketing division of Off Madison Ave, providing digital research and strategy, social media consulting and services, search engine optimization, search engine marketing, customer lifecycle marketing (email, mobile, text, voice), analytics, testing, online advertising, and web site creation.See also
- American Advertising FederationAmerican Advertising FederationThe American Advertising Federation , headquartered in Washington, D.C., is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the United States...
- Addy AwardsAddy AwardsThe ADDY Awards is the world's largest advertising competition with over 50,000 entries annually. Founded in Florida in 1960 it was adopted by the American Advertising Federation, a not-for-profit industry association, as a national competition in 1968....
- Nike, Inc.Nike, Inc.Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area...
- National Academy of Sports MedicineNational Academy of Sports MedicineThe National Academy of Sports Medicine sells study courses and examinations for personal trainer certification and funds fitness research and education. NASM was founded in Chicago, Illinois, USA in 1987. NASM develops continuing education in the form of study courses for professional athletic...
- AmSafeAmSafeAmSafe Inc. is a manufacturer of air safety and securement products to the aerospace, defense, and ground transportation industries and maker of aircraft seatbelts. AmSafe makes the Aviation Inflatable Restraint , a seatbelt airbag approved by the FAA designed to improve occupant protection from...
- Cold Stone CreameryCold Stone CreameryCold Stone Creamery is an American-based ice cream parlor chain. The company, based in Scottsdale, Arizona, is owned and operated by Kahala Franchising, L.L.C. The company's main product is premium ice cream, or ice cream made with approximately 12-14% butterfat, that is made on location and...
- Arizona Public ServiceArizona Public ServiceArizona Public Service Company is the largest electric utility in Arizona and the principal subsidiary of publicly-traded S&P 500 member Pinnacle West Capital Corporation , which in turn had been formerly named AZP Group, when Arizona Public Service reorganized as that holding company in 1985.With...
- Arizona Republic