Kelton Research is a full service global insights firm with offices in Los Angeles

Los Ángeles

Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

, New York

New York

New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...

 and an international office in London

London

London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

. Kelton uses a wide range of qualitative

Qualitative research

Qualitative research is a method of inquiry employed in many different academic disciplines, traditionally in the social sciences, but also in market research and further contexts. Qualitative researchers aim to gather an in-depth understanding of human behavior and the reasons that govern such...

 and quantitative methodologies to drive market and marketing research projects for clients. Kelton’s client list includes more than 100 of the Fortune 500

Fortune 500

The Fortune 500 is an annual list compiled and published by Fortune magazine that ranks the top 500 U.S. closely held and public corporations as ranked by their gross revenue after adjustments made by Fortune to exclude the impact of excise taxes companies collect. The list includes publicly and...

 and thousands of smaller companies and organizations

Kelton Research specializes in segmentation studies, tracking studies, ethnographies, ad and copy testing

Copy testing

Copy testing is a specialized field of marketing research. It is the study of television commercials prior to airing them, and is defined as research to determine an ad’s effectiveness based on consumers’ responses to the ad. It covers all media including print, TV, radio, Internet etc...

 and developing brand strategy for both established and emerging brands. Kelton leverages a diversity of experience, rather than an industry specific model, to apply learnings and insights across industries.

In addition to quantitative and qualitative services, Kelton Research has a division focused specifically on polling

Opinion poll

An opinion poll, sometimes simply referred to as a poll is a survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence...

 and insights for PR purposes and is cited in major media outlets nearly everyday. Kelton also works with two sister companies, the Omnibus Company and Jury Insight

History

Kelton Research was founded in 2003 by Tom Bernthal and Gareth Schweitzer. Feeling that research was too often about number reporting and not storytelling, they sought to combine diverse backgrounds of research with that of communications and strategy.

Prior to founding Kelton, CEO Tom Bernthal worked as Managing Director of an Omnicom owned strategic and political consultancy. Before joining Omnicom, Bernthal was a producer at NBC News, winning three Emmy Awards during his 5 year tenure.

President Gareth Schweitzer founded Kelton after a career in political journalism, as both an imbedded reporter in Iraq and one of the youngest members of the White House Correspondents’ Association.

Areas of Expertise

• Healthcare
• Financial Services
  Financial services
  Financial services refer to services provided by the finance industry. The finance industry encompasses a broad range of organizations that deal with the management of money. Among these organizations are credit unions, banks, credit card companies, insurance companies, consumer finance companies,...
  
  
• Consumer Packaged Goods
• Retail Industry

Awards and Accolades

In September 2008 Kelton Research was named by Inc. Magazine as the “Fastest Growing Market Research Consultancy” for the second consecutive year. According to the company, Kelton Research had experienced an unprecedented 500% growth over the four years prior, largely through word-of-mouth referrals. Kelton Research was also named by Inc. as #51 in the Top 100 Advertising and Marketing Companies, #38 in the Top 100 Business in the Los Angeles area and #683 in the Top 5,000 Fastest Growing Privately Held Companies in the U.S.

Entrepreneur Magazine

Entrepreneur Magazine

Entrepreneur is a publication that carries news stories about entrepreneurialism, small business management, and business opportunities. It is published by Entrepreneur Media Inc., headquartered in Irvine, California....

’s 2008 Hot 100 Companies List, which honors the nation’s fastest growing new businesses, named Kelton as number 64.

The firm was also named one of the 500 Fastest Growing Companies in North America by the 2008 Technology Fast 500 Awards, sponsored by Deloitte

In June 2008, Kelton was recognized by the American Business Awards as a finalist in the categories of Most Innovative Company and Best Communications or PR Campaign.

In December 2008, Kelton Research received a 2008 MarCom Platinum Award by the Association of Marketing and Communication Professionals (AMCP). The Platinum MarCom Award is the highest award given by the AMCP and is presented to outstanding marketing and communication projects judged to be among the most outstanding in terms of quality, creativity and resourcefulness. Competing against a total of 5,000 entries, Kelton Research earned the Platinum MarCom Award in the category of “Research/Study” for their entry “Rethinking Generation X's Financial Attitudes."