Illuminas
Encyclopedia
Illuminas is a market research consultancy with offices in London, New York, Austin, Hong Kong and Shanghai. Illuminas take a problem solving approach, with Directors leading and working on projects across a range of specialist expertise. To support their local offices, Illuminas has close working relationships with a network of partner agencies worldwide, selected according to expertise and sector focus.
Heritage and origin
Illuminas' heritage stretches back over 20 years. In the UK, the company developed from the merger of two research agencies: Hauck Research with a heritage in qualitative brand development and innovation, and DVL Smith Ltd with a heritage in quantitative research and business strategy. In the US, Momentum Research Group of Austin Texas became part of Illuminas in 2004 and the New York office opened in 2005. Illuminas APAC started with the opening of the Hong Kong office in 2005, followed shortly after by Shanghai.
EMEA
The London Office has worked with over 25 FTSE 100 Companies as well as global brands based overseas. The London Office specialises in strategic marketing research, particularly Brand strategy and positioning, Innovation, Market segmentation, Channel and pricing strategy, Advertising and communication, Category management and Campaign and promotional measures.
Their sector expertise includes financial, energy, food and drink, b2b, telecoms, child and youth, government and retail. From London they coordinate research projects across Europe, Middle East and Africa, as well as globally. They take a method neutral approach to solving clients’ problems; the staff has expertise in qualitative, ethnographic and quantitative techniques. They have conducted research in over 30 countries within the EMEA region, with deep experience across a range of sectors.
Americas
Illuminas offices in North America provide research expertise for Fortune 500 clients in sectors from media to luxury goods, consumer products to financial services and technology to telecoms. They provide both market and executional expertise for studies encompassing North, South and Central America.
The New York team brings together research professionals from a variety of backgrounds, including client-side marketing, public policy, social sciences, advertising, journalism and the arts. Their diverse backgrounds allow them to view clients’ challenges through many different lenses, bringing a unique perspective and fresh point of view to each project they undertake.
In Austin the team of senior researchers, analysts and strategists have worked with groundbreaking communicators to develop highly successful, intelligence-driven marketing programs for companies like Cisco, HP, Siebel, Sun Microsystems, and Sybase as well as technology start-ups.
APAC/Australasia
In Shanghai and Hong Kong the APAC team have a focus on Greater China as well as covering all of Asia’s major markets and Australasia via a network of fieldwork partners used and trusted to deliver high standards.
Illuminas researchers in the region are highly skilled—with an average of 8–10 years experience. All staff are multi-disciplinary, multi-lingual, and skilled in qualitative, quantitative and secondary research. A fine blend of nationalities, client-side/agency experience and shared learning with other offices ensure professional delivery of marketing insight.
Areas of expertise include: Brand Strategy, Business Strategy, Communications, Digital Economy and Shopper Behaviour. Illuminas APAC offers a particular focus on the following sectors: Financial services, Media, Telecommunications, Business Services, and FMCG.
Heritage and origin
Illuminas' heritage stretches back over 20 years. In the UK, the company developed from the merger of two research agencies: Hauck Research with a heritage in qualitative brand development and innovation, and DVL Smith Ltd with a heritage in quantitative research and business strategy. In the US, Momentum Research Group of Austin Texas became part of Illuminas in 2004 and the New York office opened in 2005. Illuminas APAC started with the opening of the Hong Kong office in 2005, followed shortly after by Shanghai.
EMEA
The London Office has worked with over 25 FTSE 100 Companies as well as global brands based overseas. The London Office specialises in strategic marketing research, particularly Brand strategy and positioning, Innovation, Market segmentation, Channel and pricing strategy, Advertising and communication, Category management and Campaign and promotional measures.
Their sector expertise includes financial, energy, food and drink, b2b, telecoms, child and youth, government and retail. From London they coordinate research projects across Europe, Middle East and Africa, as well as globally. They take a method neutral approach to solving clients’ problems; the staff has expertise in qualitative, ethnographic and quantitative techniques. They have conducted research in over 30 countries within the EMEA region, with deep experience across a range of sectors.
Americas
Illuminas offices in North America provide research expertise for Fortune 500 clients in sectors from media to luxury goods, consumer products to financial services and technology to telecoms. They provide both market and executional expertise for studies encompassing North, South and Central America.
The New York team brings together research professionals from a variety of backgrounds, including client-side marketing, public policy, social sciences, advertising, journalism and the arts. Their diverse backgrounds allow them to view clients’ challenges through many different lenses, bringing a unique perspective and fresh point of view to each project they undertake.
In Austin the team of senior researchers, analysts and strategists have worked with groundbreaking communicators to develop highly successful, intelligence-driven marketing programs for companies like Cisco, HP, Siebel, Sun Microsystems, and Sybase as well as technology start-ups.
APAC/Australasia
In Shanghai and Hong Kong the APAC team have a focus on Greater China as well as covering all of Asia’s major markets and Australasia via a network of fieldwork partners used and trusted to deliver high standards.
Illuminas researchers in the region are highly skilled—with an average of 8–10 years experience. All staff are multi-disciplinary, multi-lingual, and skilled in qualitative, quantitative and secondary research. A fine blend of nationalities, client-side/agency experience and shared learning with other offices ensure professional delivery of marketing insight.
Areas of expertise include: Brand Strategy, Business Strategy, Communications, Digital Economy and Shopper Behaviour. Illuminas APAC offers a particular focus on the following sectors: Financial services, Media, Telecommunications, Business Services, and FMCG.