C.A. Walker Research Solutions, Inc. is a custom market research provider of quantitative and qualitative research services for both consumer and business markets. They conduct research nationally and internationally, and in various languages. It was founded in 1972 by Charles "Charlie" Walker with several partners. It went through several iterations of names before becoming C.A. Walker & Associates. The company was purchased by its employees when Mr. Walker retired and has remained employee-owned since. C.A. Walker & Associates changed its name to C.A. Walker Research Solutions, Inc. in 2002.

ClarusVision

In 2005 C.A. Walker launched a proprietary data collection and reporting system called ClarusVision, which provides clients with access to real-time research results. ClarusVision was trademarked March 22, 2005.

Clipstream Video Security

In 2007 C.A. Walker began using Destiny Media's Clipstream as a secure method for handling and testing clients' media stimulus in video format. It features multiple levels of security, including the secure ID, which locks content to authorized host servers and domains, a screenscraper blocker and a dynamic watermarking solution that identifies the user on video playback.

CineVoter

In 2008 a business unit of C.A. Walker, Portable Research, launched CineVoter, a research program that invites movie goers to use their cell phone or mobile device and let Hollywood know what they think. MESSAGEBuzz was used to manage the text messaging component, which allows movie goers to text for a link to the survey that can then be completed on a web-enabled phone or desktop/laptop. CineVoter was relaunched as an iPhone application on May 8, 2010 and is available for download in the iTunes store. CineVoter iPhone Application

Clients

Clients include such companies as Warner Brothers, Jack in the Box, Universal Studios, Epson, Jafra, DIRECTV, IKEA, Shutterfly, Paramount Pictures, Kelley Blue Book, and PRWeek/MS&L Group.

Industries Served

Marketing Research Services
Global Marketing

Global marketing

The Oxford University Press defines global marketing as “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives.”...

 Research,
Market Segmentation Research,
Marketing Effectiveness

Marketing effectiveness

Marketing effectiveness is the quality of how marketers go to market with the goal of optimizing their spending to achieve good results for both the short-term and long-term...

 Research,
Marketing Strategy

Marketing strategy

Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.-Developing a marketing strategy:...

 Research,
Market Positioning

Positioning (marketing)

In marketing, positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization....

 Research

Advertising and Promotions Research Services
Ad Tracking

Ad Tracking

Ad tracking, also known as post-testing or ad effectiveness tracking is in-market research that monitors a brand’s performance including brand and advertising awareness, product trial and usage, and attitudes about the brand versus their competition....

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Advertising

Advertising

Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

 Testing,
Copy Testing

Copy testing

Copy testing is a specialized field of marketing research. It is the study of television commercials prior to airing them, and is defined as research to determine an ad’s effectiveness based on consumers’ responses to the ad. It covers all media including print, TV, radio, Internet etc...

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Fast Food Advertising

Fast food advertising

Fast food advertising is the promotion of fast food products and ventures through a variety of media. Fast food advertising campaigns are not as highly regulated as some other products, such as those imposed on alcohol advertising, but there are often public calls for their promotion to be...

 Testing,
Integrated Marketing Communications

Integrated Marketing Communications

Integrated Marketing Communications is defined as customer centric, data driven method of communicating with the customer. IMC is the coordination and integration of all marketing communication tools, avenues, functions and sources within a company into a seamless program that maximizes the impact...

 Research,
Promotions

Promotion (marketing)

Promotion is one of the four elements of marketing mix . It is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer's purchasing decision....

 Testing,
Sponsor-Brand "Fit" Research

Branding Research Services
Brand

Brand

The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

ing Research,
Brand Management

Brand management

Brand management is the application of marketing techniques to a specific product, product line, or brand.The discipline of brand management was started at Procter & Gamble as a result of a famous memo by Neil H...

 Research,
Logo

Logo

A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition...

 Testing

Product Research Services
Merchandising

Merchandising

Merchandising is the methods, practices, and operations used to promote and sustain certain categories of commercial activity. In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer...

 Testing,
New Product Development

New product development

In business and engineering, new product development is the term used to describe the complete process of bringing a new product to market. A product is a set of benefits offered for exchange and can be tangible or intangible...

 Research,
Package Testing

Package testing

Package testing or packaging testing involves the measurement of a characteristic or property involved with packaging. This includes packaging materials, packaging components, primary packages, shipping containers, and unit loads, as well as the associated processes.Testing measures the effects...

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Pricing Strategy

Pricing

Pricing is the process of determining what a company will receive in exchange for its products. Pricing factors are manufacturing cost, market place, competition, market condition, and quality of product. Pricing is also a key variable in microeconomic price allocation theory. Pricing is a...

 Research,
Product Bundling

Product bundling

Product bundling is a marketing strategy that involves offering several products for sale as one combined product. This strategy is very common in the software business , in the cable television industry Product bundling is a marketing strategy that involves offering several products for sale as...

 Research,
Product Line Extension

Product lining

Product lining is the marketing strategy of offering for sale several related products. Unlike product bundling, where several products are combined into one, lining involves offering several related products individually. A line can comprise related products of various sizes, types, colors,...

 Research,
Product Marketing

Product marketing

Product marketing deals with the first of the "7P"'s of marketing, which are Product, Pricing, Place, and Promotion, Packaging, Positioning & People....

 Research

Types of Companies Served
Advertising Agency

Advertising agency

An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...

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Automotive

Automotive industry

The automotive industry designs, develops, manufactures, markets, and sells motor vehicles, and is one of the world's most important economic sectors by revenue....

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Broadcasting

Broadcasting

Broadcasting is the distribution of audio and video content to a dispersed audience via any audio visual medium. Receiving parties may include the general public or a relatively large subset of thereof...

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Cosmeceutical

Cosmeceutical

Cosmeceuticals refers to the combination of cosmetics and pharmaceuticals. Cosmeceuticals are cosmetic products with biologically active ingredients purporting to have medical or drug-like benefits....

s,
Cosmetics

Cosmetics

Cosmetics are substances used to enhance the appearance or odor of the human body. Cosmetics include skin-care creams, lotions, powders, perfumes, lipsticks, fingernail and toe nail polish, eye and facial makeup, towelettes, permanent waves, colored contact lenses, hair colors, hair sprays and...

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Dentistry

Dentistry

Dentistry is the branch of medicine that is involved in the study, diagnosis, prevention, and treatment of diseases, disorders and conditions of the oral cavity, maxillofacial area and the adjacent and associated structures and their impact on the human body. Dentistry is widely considered...

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Dot.com's

Dot-com company

A dot-com company, or simply a dot-com , is a company that does most of its business on the Internet, usually through a website that uses the popular top-level domain, ".com" .While the term can refer to present-day companies, it is also used specifically to refer to companies with...

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Entertainment

Entertainment

Entertainment consists of any activity which provides a diversion or permits people to amuse themselves in their leisure time. Entertainment is generally passive, such as watching opera or a movie. Active forms of amusement, such as sports, are more often considered to be recreation...

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Fast Food/Quick Service Restaurant

Fast food

Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food, typically the term refers to food sold in a restaurant or store with preheated or precooked ingredients, and served to the customer in a...

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Consumer Packaged Goods

Fast Moving Consumer Goods

Fast moving consumer goods or Consumer Packaged Goods are products that are sold quickly and at relatively low cost. Examples include non-durable goods such as soft drinks, toiletries, and grocery items...

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Film

Film

A film, also called a movie or motion picture, is a series of still or moving images. It is produced by recording photographic images with cameras, or by creating images using animation techniques or visual effects...

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Financial services

Financial services

Financial services refer to services provided by the finance industry. The finance industry encompasses a broad range of organizations that deal with the management of money. Among these organizations are credit unions, banks, credit card companies, insurance companies, consumer finance companies,...

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Healthcare

Health care

Health care is the diagnosis, treatment, and prevention of disease, illness, injury, and other physical and mental impairments in humans. Health care is delivered by practitioners in medicine, chiropractic, dentistry, nursing, pharmacy, allied health, and other care providers...

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Home Entertainment

Home cinema

Home cinema, also commonly called home theater, are home entertainment set-ups that seek to reproduce a movie theater experience and mood with the help of video and audio equipment in a private home....

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Hospital

Hospital

A hospital is a health care institution providing patient treatment by specialized staff and equipment. Hospitals often, but not always, provide for inpatient care or longer-term patient stays....

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Insurance

Insurance

In law and economics, insurance is a form of risk management primarily used to hedge against the risk of a contingent, uncertain loss. Insurance is defined as the equitable transfer of the risk of a loss, from one entity to another, in exchange for payment. An insurer is a company selling the...

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Manufacturing

Manufacturing

Manufacturing is the use of machines, tools and labor to produce goods for use or sale. The term may refer to a range of human activity, from handicraft to high tech, but is most commonly applied to industrial production, in which raw materials are transformed into finished goods on a large scale...

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Medicine

Medicine

Medicine is the science and art of healing. It encompasses a variety of health care practices evolved to maintain and restore health by the prevention and treatment of illness....

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Professional Associations,
Promoter Entertainment

Promoter (entertainment)

An entertainment promoter i.e. music, wrestling, boxing etc is a person or company in the business of marketing and promoting live events such as concerts/gigs, boxing matches, sports entertainment , festivals, raves, and nightclubs.- Business model :Promoters are typically hired as independent...

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Retailing

Retailing

Retail consists of the sale of physical goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be...

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Technology

Technology

Technology is the making, usage, and knowledge of tools, machines, techniques, crafts, systems or methods of organization in order to solve a problem or perform a specific function. It can also refer to the collection of such tools, machinery, and procedures. The word technology comes ;...

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Toy

Toy

A toy is any object that can be used for play. Toys are associated commonly with children and pets. Playing with toys is often thought to be an enjoyable means of training the young for life in human society. Different materials are used to make toys enjoyable and cuddly to both young and old...

s,
Trade Associations

Trade association

A trade association, also known as an industry trade group, business association or sector association, is an organization founded and funded by businesses that operate in a specific industry...

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Video Games

Statistical Models Used

Choice Modeling

Choice Modelling

Choice modelling attempts to model the decision process of an individual or segment in a particular context. Choice modelling may also be used to estimate non-market environmental benefits and costs....

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Conjoint analysis

Conjoint analysis

Conjoint analysis, also called multi-attribute compositional models or stated preference analysis, is a statistical technique that originated in mathematical psychology. Today it is used in many of the social sciences and applied sciences including marketing, product management, and operations...

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Discrete choice

Discrete choice

In economics, discrete choice problems involve choices between two or more discrete alternatives, such as entering or not entering the labor market, or choosing between modes of transport. Such choices contrast with standard consumption models in which the quantity of each good consumed is assumed...

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Linear discriminant analysis

Linear discriminant analysis

Linear discriminant analysis and the related Fisher's linear discriminant are methods used in statistics, pattern recognition and machine learning to find a linear combination of features which characterizes or separates two or more classes of objects or events...

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Logistic regression

Logistic regression

In statistics, logistic regression is used for prediction of the probability of occurrence of an event by fitting data to a logit function logistic curve. It is a generalized linear model used for binomial regression...

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Segmentation,
Price Analysis

Price Analysis

In marketing Price Analysis refers to the analysis of consumer response to theoretical prices in survey research.In general business Price Analysis is the process of examining and evaluating a proposed price without evaluating its separate cost elements and proposed profit/fee.Price analysis may...

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Regression analysis

Regression analysis

In statistics, regression analysis includes many techniques for modeling and analyzing several variables, when the focus is on the relationship between a dependent variable and one or more independent variables...

Leadership

• Sam Weinstein, President and CEO
• Ken Anderson, Executive Vice President
• Al del Rosario, Senior Vice President
• Kevin Gentry, Group Vice President
• Debbie Kreger, Group Vice President
• Temra Wald, Group Vice President
• Ryan Taniguchi, Vice President