SIS International Research
Encyclopedia
SIS International Research is a global market research firm headquartered in New York City
. The company provides full-service custom market research
services, on-demand intelligence answering services and global research media. SIS International was founded in 1984 and initially provided syndicated market intelligence reports. Beginning in 1990, the company expanded its operations in Europe
through an extensive supplier network and further expanded into Asia, including China. SIS International continuously conducts ad hoc
custom research in over 120 countries for over 50 industries.
SIS International Custom Research. Its flagship full-service Market Research
division, SIS International Custom Research, conducts custom Qualitative Market Research & Quantitative Market Research, Emerging Markets Research, Business Intelligence
, Competitive Intelligence
, Focus Groups, Strategic Planning
and Political Polling. The division's specialties have traditionally been Market feasibility/entry research, Business-to-Business research and Market Sizing studies.
SIS Global Research Media. The division provides the Global Market Intelligence Tracking Service, custom industry tracking services, the Marketintelligences blog, the Industry Synthesis Blog, webinars, published books, Worldwide Intelligence Library and other research products. The Global Market Intelligence Tracking Service (GMITS) is a quarterly analysis of 13 industries in terms of competitive movements, mergers & acquisitions, strategic analysis, opportunities and challenges. SIS GRM has published over 4 books, including "China's Generation Y:Understanding the Future Leaders of the World's Next Superpower
," "Global Gold," "Global Jump Start" and "The Intelligent Corporation."
SIS Intelligence Answering. The division offers on-demand intelligence
services for companies and executives.
In 1986, SIS International is a founding member of the Society of Competitive Intelligence Professionals (SCIP).
In 1990, Ruth Stanat published "The Intelligent Corporation" on effective strategic planning and building the intelligent corporate intranet.
In 1998, Ruth Stanat published "Global Gold: Panning for Profits in Foreign Markets" and "Global Jumpstart."
In 2002, the company changed its logo to a light blue and silver globe.
In 2005, the company published one of the first books on China's Generation Y.
In August 2007, the company adopted the slogan "Navigate the Global Economytm".
In October 2007, the company launched a blog
for company analysts to discuss their insights and market research trends.
In December 2007, the company launched webinar services on global market issues, such as the Middle East market.
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
. The company provides full-service custom market research
Market research
Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy...
services, on-demand intelligence answering services and global research media. SIS International was founded in 1984 and initially provided syndicated market intelligence reports. Beginning in 1990, the company expanded its operations in Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
through an extensive supplier network and further expanded into Asia, including China. SIS International continuously conducts ad hoc
Ad hoc
Ad hoc is a Latin phrase meaning "for this". It generally signifies a solution designed for a specific problem or task, non-generalizable, and not intended to be able to be adapted to other purposes. Compare A priori....
custom research in over 120 countries for over 50 industries.
Organization
The company is organized into three divisions.SIS International Custom Research. Its flagship full-service Market Research
Market research
Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy...
division, SIS International Custom Research, conducts custom Qualitative Market Research & Quantitative Market Research, Emerging Markets Research, Business Intelligence
Business intelligence
Business intelligence mainly refers to computer-based techniques used in identifying, extracting, and analyzing business data, such as sales revenue by products and/or departments, or by associated costs and incomes....
, Competitive Intelligence
Competitive intelligence
A broad definition of competitive intelligence is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors and any aspect of the environment needed to support executives and managers in making strategic decisions for an organization.Key...
, Focus Groups, Strategic Planning
Strategic planning
Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy. In order to determine the direction of the organization, it is necessary to understand its current position and the possible avenues...
and Political Polling. The division's specialties have traditionally been Market feasibility/entry research, Business-to-Business research and Market Sizing studies.
SIS Global Research Media. The division provides the Global Market Intelligence Tracking Service, custom industry tracking services, the Marketintelligences blog, the Industry Synthesis Blog, webinars, published books, Worldwide Intelligence Library and other research products. The Global Market Intelligence Tracking Service (GMITS) is a quarterly analysis of 13 industries in terms of competitive movements, mergers & acquisitions, strategic analysis, opportunities and challenges. SIS GRM has published over 4 books, including "China's Generation Y:Understanding the Future Leaders of the World's Next Superpower
Superpower
A superpower is a state with a dominant position in the international system which has the ability to influence events and its own interests and project power on a worldwide scale to protect those interests...
," "Global Gold," "Global Jump Start" and "The Intelligent Corporation."
SIS Intelligence Answering. The division offers on-demand intelligence
Intelligence
Intelligence has been defined in different ways, including the abilities for abstract thought, understanding, communication, reasoning, learning, planning, emotional intelligence and problem solving....
services for companies and executives.
History
In 1984, Ruth Stanat founded SIS International Research, Inc. on Madison Avenue in New York City as a syndicated market research report company. The company capitalized on offering monthly research reports to companies during this period of relatively scarce information on global markets.In 1986, SIS International is a founding member of the Society of Competitive Intelligence Professionals (SCIP).
In 1990, Ruth Stanat published "The Intelligent Corporation" on effective strategic planning and building the intelligent corporate intranet.
In 1998, Ruth Stanat published "Global Gold: Panning for Profits in Foreign Markets" and "Global Jumpstart."
In 2002, the company changed its logo to a light blue and silver globe.
In 2005, the company published one of the first books on China's Generation Y.
In August 2007, the company adopted the slogan "Navigate the Global Economytm".
In October 2007, the company launched a blog
Blog
A blog is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in...
for company analysts to discuss their insights and market research trends.
In December 2007, the company launched webinar services on global market issues, such as the Middle East market.
Sources
- Stanat, Ruth. Global Gold. New York: AMACOM, 1998.
- "SIS International." Greenbook. April 2008.
See also
- List of marketing research firms
- Information industryInformation industryThe information industry or information industries are industries that are information intensive in one way or the other. It is considered one of the most important economic sectors for a variety of reasons....
- SISSis- Places :* Sis * Sis, Armenia, a town* Sis, Azerbaijan, a village* Sis, Iran, a city* Kozan, Adana, Sis in Armenian* Mountains of Sis, a range of the Pre-Pyrenees- Other :...
- China's Generation Y