Hall & Partners
Encyclopedia
Hall & Partners is a brand and communications research
agency with offices in New York, Los Angeles, Seattle, Chicago, London, Berlin, Paris, Sydney, Melbourne, Shanghai and Singapore. They also maintain a network of global partners for conducting internationally-focused work.
Hall & Partners developed a watershed model for how advertising works in 1991 that led to a change in the way companies develop and evaluate their brands and communications. Building on their reputation for doing pioneering work, they have collaborated closely with leading client and creative agency practitioners in all key marketing disciplines, including digital, viral/consumer generated PR, DM, Brand Entertainment, Event Marketing and Sponsorship. Their communications models, which are both discipline specific and integrated, help clients diagnose and evolve their holistic communications - most recently they developed the "Think/Do" model for understanding how digital and experiential communications work.
Hall & Partners has worked with over half of the top 100 advertisers in the US and Europe, as well as many of the fastest growing and most differentiated brands around the world. The agency specializes in brand & communications research, specifically in the following areas:
They have qualitative/ethnography and quantitative teams that offer an integrated perspective for each of these stages of the planning cycle. Their expertise includes packaged goods, consumer services, business-to-business, e-brands, government and charity groups, consumer/business technology, and automotive; they also have a specialist healthcare/pharmaceutical division.
In 2003, Hall & Partners became a member of the Omnicom Group.
Recently an independent survey was conducted to determine the top-rated U.S. market research firms of 2006. Out of 400+ suppliers of market research and modeling services mentioned, Hall & Partners received the highest aggregate ratings in its class, as well as top scores for Overall Satisfaction and Value for Money. The survey spoke to 174 department heads responsible for buying research at their companies, and was conducted jointly by Prevision Survey Corporation and Inside Research from June 2007 to August 2007.
In the UK, a Sunday Times
poll declared Hall & Partners UK one of the 100 best small companies to work for in 2007 - the only market research firm to be featured in the list. Also, in what appeared to be an industry first, Hall & Partners UK sponsored its own taxi cab to conduct impromptu qualitative work on the road. The cab offers free rides to regular people on the street in exchange for their honest opinions on brands, advertising and hot topics.
Marketing research
Marketing research is "the function that links the consumer, customer, and public to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve...
agency with offices in New York, Los Angeles, Seattle, Chicago, London, Berlin, Paris, Sydney, Melbourne, Shanghai and Singapore. They also maintain a network of global partners for conducting internationally-focused work.
Hall & Partners developed a watershed model for how advertising works in 1991 that led to a change in the way companies develop and evaluate their brands and communications. Building on their reputation for doing pioneering work, they have collaborated closely with leading client and creative agency practitioners in all key marketing disciplines, including digital, viral/consumer generated PR, DM, Brand Entertainment, Event Marketing and Sponsorship. Their communications models, which are both discipline specific and integrated, help clients diagnose and evolve their holistic communications - most recently they developed the "Think/Do" model for understanding how digital and experiential communications work.
Hall & Partners has worked with over half of the top 100 advertisers in the US and Europe, as well as many of the fastest growing and most differentiated brands around the world. The agency specializes in brand & communications research, specifically in the following areas:
- Brand positioning & strategy
- Communications strategy
- Channel planning
- Creative development & copy testingCopy testingCopy testing is a specialized field of marketing research. It is the study of television commercials prior to airing them, and is defined as research to determine an ad’s effectiveness based on consumers’ responses to the ad. It covers all media including print, TV, radio, Internet etc...
- In-market tracking & modeling
They have qualitative/ethnography and quantitative teams that offer an integrated perspective for each of these stages of the planning cycle. Their expertise includes packaged goods, consumer services, business-to-business, e-brands, government and charity groups, consumer/business technology, and automotive; they also have a specialist healthcare/pharmaceutical division.
In 2003, Hall & Partners became a member of the Omnicom Group.
In the news
In the UK, a Sunday Times
The Sunday Times
The Sunday Times is a British Sunday newspaper.The Sunday Times may also refer to:*The Sunday Times *The Sunday Times *The Sunday Times *The Sunday Times...
poll declared Hall & Partners UK one of the 100 best small companies to work for in 2007 - the only market research firm to be featured in the list. Also, in what appeared to be an industry first, Hall & Partners UK sponsored its own taxi cab to conduct impromptu qualitative work on the road. The cab offers free rides to regular people on the street in exchange for their honest opinions on brands, advertising and hot topics.
External links
- Hall & Partner's NYC Fresh Meet Event Website & Blog
- Gareth Kay's Blog featuring Hall & Partners
- Hall & Partners website (requires Adobe FlashAdobe FlashAdobe Flash is a multimedia platform used to add animation, video, and interactivity to web pages. Flash is frequently used for advertisements, games and flash animations for broadcast...
) - DAS website (requires Adobe FlashAdobe FlashAdobe Flash is a multimedia platform used to add animation, video, and interactivity to web pages. Flash is frequently used for advertisements, games and flash animations for broadcast...
) - Omnicom website (requires Adobe FlashAdobe FlashAdobe Flash is a multimedia platform used to add animation, video, and interactivity to web pages. Flash is frequently used for advertisements, games and flash animations for broadcast...
) - Research Magazine announces the top industry talent in the UK, featuring a Hall & Partners employee (requires site registration)