Jura Elektroapparate
Encyclopedia
Jura Elektroapparate AG is a Swiss
developer and distributor of home appliance
s, headquartered in Niederbuchsiten
, Canton of Solothurn
. The company was founded in 1931 by Leo Henzirohs. Formerly, Jura ran its own factory, but outsourced production to outside companies in the 1990s.
Jura is currently best known for its fully automatic espresso machine
s. This core area originated in the early 1980s and is nowadays a main element of the brand image as well as creating most of its sales. A strong focus is laid on design and there are no low-budget machines.
The espresso machines are produced by Eugster/Frismag
in Romanshorn
, which company also manufactures machines for other brands such as Siemens
, Bosch
and AEG
.
Jura used to be well known as a producer of other home appliances too, especially clothes irons
. At the end of 2008, Jura has generally ceased distributing its ironing product range, except in its home market of Switzerland where they still offer a limited range of "classic" products such as irons, a toaster
in retro style, and a pretzel iron.
The automatic espresso machines are distributed worldwide. In Germany
, Austria
and in the Netherlands
, Jura has its own distribution companies, whereas they have entered joint ventures for the USA, Spain
, the United Kingdom
and Australia
as well as for certain Asian countries (Jura South East Asia). Jura's brand ambassador is Roger Federer
. In 2006, Jura inaugurated the visitor's centre „JURAworld of Coffee“ at the Niederbuchsiten headquarters.
Switzerland
Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....
developer and distributor of home appliance
Home appliance
Home appliances are electrical/mechanical machines which accomplish some household functions, such as cooking or cleaning. Home appliances can be classified into:*Major appliances, or White goods*Small appliances, or Brown goods...
s, headquartered in Niederbuchsiten
Niederbuchsiten
Niederbuchsiten is a municipality in the district of Gäu in the canton of Solothurn in Switzerland.-History:Niederbuchsiten is first mentioned in 1040 as vico Buxita. In 1299 it was mentioned as Nidrabuchsiten.-Geography:...
, Canton of Solothurn
Canton of Solothurn
Solothurn is a canton of Switzerland. It is located in the northwest of Switzerland. The capital is Solothurn.-History:The territory of the canton comprises land acquired by the capital...
. The company was founded in 1931 by Leo Henzirohs. Formerly, Jura ran its own factory, but outsourced production to outside companies in the 1990s.
Jura is currently best known for its fully automatic espresso machine
Espresso machine
An espresso machine is used to produce the traditional Italian coffee beverage called espresso.-History:The first machine for making espresso was built and patented by Angelo Moriondo of Turin, Italy, who demonstrated a working example at the Turin General Exposition of 1884. He was granted patent no...
s. This core area originated in the early 1980s and is nowadays a main element of the brand image as well as creating most of its sales. A strong focus is laid on design and there are no low-budget machines.
The espresso machines are produced by Eugster/Frismag
Eugster/Frismag
Eugster/Frismag AG, headquartered in Romanshorn, Switzerland, is an OEM producer of home appliances, especially coffee machines which are sold under many well-known international brand names. Eugster/Frismag manufactures around 95% of all Nespresso machines as well as other machines for brands such...
in Romanshorn
Romanshorn
Romanshorn is a municipality in the district of Arbon in the canton of Thurgau in Switzerland.-History:Romanshorn was probably settled in the 7th Century, and is first mentioned in 779 as Rumanishorn in a land grant from Waldrata to the Abbey of St. Gall. During the Late Middle Ages and until...
, which company also manufactures machines for other brands such as Siemens
Siemens
Siemens may refer toSiemens, a German family name carried by generations of telecommunications industrialists, including:* Werner von Siemens , inventor, founder of Siemens AG...
, Bosch
Robert Bosch GmbH
Robert Bosch GmbH is a multinational engineering and electronics company headquartered in Gerlingen, near Stuttgart, Germany. It is the world's largest supplier of automotive components...
and AEG
AEG
Allgemeine Elektricitäts-Gesellschaft was a German producer of electrical equipment founded in 1883 by Emil Rathenau....
.
Jura used to be well known as a producer of other home appliances too, especially clothes irons
Iron (appliance)
A clothes iron, also referred to as simply an iron, is a small appliance used in ironing to remove wrinkles from fabric.Ironing works by loosening the ties between the long chains of molecules that exist in polymer fiber materials. With the heat and the weight of the ironing plate, the fibers are...
. At the end of 2008, Jura has generally ceased distributing its ironing product range, except in its home market of Switzerland where they still offer a limited range of "classic" products such as irons, a toaster
Toaster
The toaster is typically a small electric kitchen appliance designed to toast multiple types of bread products. A typical modern two-slice toaster draws anywhere between 600 and 1200 W and makes toast in 1 to 3 minutes...
in retro style, and a pretzel iron.
The automatic espresso machines are distributed worldwide. In Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
, Austria
Austria
Austria , officially the Republic of Austria , is a landlocked country of roughly 8.4 million people in Central Europe. It is bordered by the Czech Republic and Germany to the north, Slovakia and Hungary to the east, Slovenia and Italy to the south, and Switzerland and Liechtenstein to the...
and in the Netherlands
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...
, Jura has its own distribution companies, whereas they have entered joint ventures for the USA, Spain
Spain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...
, the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
and Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
as well as for certain Asian countries (Jura South East Asia). Jura's brand ambassador is Roger Federer
Roger Federer
Roger Federer is a Swiss professional tennis player who held the ATP no. 1 position for a record 237 consecutive weeks, and 285 weeks overall. As of 28 November 2011, he is ranked World No. 3 by the Association of Tennis Professionals . Federer has won a men's record 16 Grand Slam singles titles...
. In 2006, Jura inaugurated the visitor's centre „JURAworld of Coffee“ at the Niederbuchsiten headquarters.