Carl Crow
Encyclopedia
Carl Crow was a Missouri
Missouri
Missouri is a US state located in the Midwestern United States, bordered by Iowa, Illinois, Kentucky, Tennessee, Arkansas, Oklahoma, Kansas and Nebraska. With a 2010 population of 5,988,927, Missouri is the 18th most populous state in the nation and the fifth most populous in the Midwest. It...

-born newspaperman, businessman, and author who managed several newspapers and then opened the first Western
Western world
The Western world, also known as the West and the Occident , is a term referring to the countries of Western Europe , the countries of the Americas, as well all countries of Northern and Central Europe, Australia and New Zealand...

 advertising agency
Advertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...

 in Shanghai
Shanghai
Shanghai is the largest city by population in China and the largest city proper in the world. It is one of the four province-level municipalities in the People's Republic of China, with a total population of over 23 million as of 2010...

, China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...

, which he ran for 19 years, creating much of what is thought of today as the sexy China Girl poster and calendar ads. In the 1930s and 1940s, Crow wrote 13 books, including his story about why he is a Confucian Master Kung: The Story of Confucius (1937), his anecdotal The Chinese are Like That (1938) (published under the title My Friends the Chinese in England
England
England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...

), and his most popular work 400 Million Customers (1937). Crow was also founding editor of the Shanghai Evening Post. He died in Manhattan
Manhattan
Manhattan is the oldest and the most densely populated of the five boroughs of New York City. Located primarily on the island of Manhattan at the mouth of the Hudson River, the boundaries of the borough are identical to those of New York County, an original county of the state of New York...

.

Carl Crow arrived in Shanghai in 1911 and made the city his home for a quarter of a century, working there as a journalist, newspaper proprietor, and groundbreaking ad-man. He also did stints as a hostage negotiator, emergency police sergeant, gentleman farmer, go-between for the American government, and propagandist. As his career progressed, so did the fortunes of Shanghai. The city transformed itself from a dull colonial backwater when Crow arrived, to the thriving and ruthless cosmopolitan metropolis of the 1930s when Crow wrote his pioneering book 400 Million Customers, which encouraged a flood of business into China in an intriguing foreshadowing of today’s boom.

In 1935, the Shanghai Municipal Council published a map for visitors to the city which they commissioned Crow to produce. A reproduction of the map was printed in 2005 to help fund the copying of the archive of Crow's unpublished works, diaries and correspondence held at the University of Missouri.

Among Crow’s exploits were attending the negotiations in Peking which led to the fall of the Qing Dynasty
Qing Dynasty
The Qing Dynasty was the last dynasty of China, ruling from 1644 to 1912 with a brief, abortive restoration in 1917. It was preceded by the Ming Dynasty and followed by the Republic of China....

, getting a scoop on the Japanese interference in China
Anti-Japanese sentiment in China
Anti-Japanese sentiment in China is an issue with modern roots . Modern anti-Japanese sentiment in China is often rooted in nationalist or historical conflict, particularly in Japan's Japanese history textbook controversies....

 during the First World War, negotiating the release of a group of western hostages from a mountain bandit lair, and being one of the first westerners to journey up the Burma Road
Burma Road
The Burma Road is a road linking Burma with the southwest of China. Its terminals are Kunming, Yunnan, and Lashio, Burma. When it was built, Burma was a British colony.The road is long and runs through rough mountain country...

 during the Second World War. He met and interviewed most of the major figures of the time, including Sun Yat-sen
Sun Yat-sen
Sun Yat-sen was a Chinese doctor, revolutionary and political leader. As the foremost pioneer of Nationalist China, Sun is frequently referred to as the "Father of the Nation" , a view agreed upon by both the People's Republic of China and the Republic of China...

, Chiang Kai-shek
Chiang Kai-shek
Chiang Kai-shek was a political and military leader of 20th century China. He is known as Jiǎng Jièshí or Jiǎng Zhōngzhèng in Mandarin....

, the Soong sisters
Soong sisters
The Soong Sisters were three Hakka Chinese women who were, along with their husbands, amongst China's most significant political figures of the early 20th century...

, and Mao Zedong
Mao Zedong
Mao Zedong, also transliterated as Mao Tse-tung , and commonly referred to as Chairman Mao , was a Chinese Communist revolutionary, guerrilla warfare strategist, Marxist political philosopher, and leader of the Chinese Revolution...

’s second-in-command Zhou En-lai. During the Second World War he worked for American intelligence alongside Owen Lattimore
Owen Lattimore
Owen Lattimore was an American author, educator, and influential scholar of Central Asia, especially Mongolia. In the 1930s he was editor of Pacific Affairs, a journal published by the Institute of Pacific Relations, and then taught at Johns Hopkins University from 1938 to 1963...

, co-ordinating US policies to support China against Japan.

He was very anti-Japanese, and fearing retribution he left Shanghai for good in 1937, just days after the Japanese attacked as part of the Second Sino-Japanese War
Second Sino-Japanese War
The Second Sino-Japanese War was a military conflict fought primarily between the Republic of China and the Empire of Japan. From 1937 to 1941, China fought Japan with some economic help from Germany , the Soviet Union and the United States...

's Battle of Shanghai
Battle of Shanghai
The Battle of Shanghai, known in Chinese as Battle of Songhu, was the first of the twenty-two major engagements fought between the National Revolutionary Army of the Republic of China and the Imperial Japanese Army of the Empire of Japan during the Second Sino-Japanese War...

.

He returned to Chongqing
Chongqing
Chongqing is a major city in Southwest China and one of the five national central cities of China. Administratively, it is one of the PRC's four direct-controlled municipalities , and the only such municipality in inland China.The municipality was created on 14 March 1997, succeeding the...

 in 1939, entering China via the Burma Road
Burma Road
The Burma Road is a road linking Burma with the southwest of China. Its terminals are Kunming, Yunnan, and Lashio, Burma. When it was built, Burma was a British colony.The road is long and runs through rough mountain country...

 from Rangoon to Kunming
Kunming
' is the capital and largest city of Yunnan Province in Southwest China. It was known as Yunnan-Fou until the 1920s. A prefecture-level city, it is the political, economic, communications and cultural centre of Yunnan, and is the seat of the provincial government...

. He wrote a diary of this time which has been edited by Shanghai-based English writer Paul French, and published as Carl Crow: The long road back to China.
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