Encyclopedia
Bisexual chic is a cultural trend in which it becomes permissible, or even admired, to attest to
bisexuality as one's sexual orientation. It has been observed societally in the Western World at various points since the
1970s. It correlates generally to periods in which tolerance of gays and lesbians, or the promotion of gay rights, is becoming more acceptable in mainstream culture.
The 1970s: Aftermath of the Sexual Revolution
The term
bisexual chic was first used for this cultural trend beginning in the 1970s as an outgrowth of the sexual revolution. The trend in this incarnation was mostly seen in the world of celebrities. Musical acts such as
Elton John,
Mick Jagger,
Lou Reed and the androgynous
David Bowie made public their experiences with other men, as did celebrities like
Marlon Brando and
Gore Vidal. On the female side,
Janis Joplin and
Joan Baez, among others, made such declarations. In 1972, the highly popular musical film
Cabaret featured a love triangle with a man and woman fighting for the same lover. The author who inspired it,
Christopher Isherwood, was among the first openly
homosexual celebrities. Later in the decade, the androgyny of glam rock and softening of male fashion in the
disco movement allowed new recognition for
bisexuality as a perceived form of sexual liberation.
The 1980s: AIDS Squashes Bi Chic
This fad, however, soon fell out of popularity with the increasingly
conservative culture that reigned in the early
1980s. Just as evidence of the
AIDS epidemic surfaced in the media about
homosexual men contracting a "strange new illness," promiscuous bisexuals were seen as likely carriers, and the fad waned.
The 1990s: Bisexuality Goes Hollywood, or Hollywood Goes Bisexual?
In the early
1990s, another wave of
bisexual chic was noticed, again beginning in the celebrity world. This time, however, women were at the vanguard of the trend. In Madonna's infamous music video for "
Justify My Love," she passionately kisses former
Roxy Music model Amanda Cazalet and her male lover. Madonna also later released her provocative book
Sex, as well as revealing her controversial "
Erotica" music video that also featured same-sex contact. Openly bisexual comedian and rumored lover of Madonna, Sandra Bernhard, was featured as a bisexual on the popular television sitcom
Roseanne amidst the trend. To illustrate the trend, Roseanne later found herself kissed by another woman and was "consoled" by Bernhard's character, bringing bisexuality to Middle America.
In music, Michael Stipe of the wildly popular band R.E.M. alluded to his bisexual inclinations for the first time during this period. As well,
Kurt Cobain of Nirvana said that he could possibly be bisexual in
The Advocate during his brief but revolutionary career in the early nineties, as did his wife,
Courtney Love of Hole. Popular front man
Billie Joe Armstrong for the California-based band
Green Day made a profound statement about bisexuality when he came out in
The Advocate on January 24, 1995. Even a star with a huge mainstream following,
Janet Jackson, recorded a cover version of
Rod Stewart's "Tonight's the Night " in which she sings to a woman with whom she is about to engage in a
ménage à trois, saying,
"This is just between me... and you... and you...."The willingness of heterosexual actors to engage in homosexual behavior for roles in film also fueled bisexual chic. The cult-classic
My Own Private Idaho was released in 1991 and saw Phoenix and
Keanu Reeves as gay hustlers. The controversial 1992 hit
Basic Instinct is an American [i] erotic [i] mystery film [i] directed [i] ...
featured a glamorous bisexual murderer played by
Sharon Stone. In 1993,
Tom Hanks, arguably the most popular actor at that time, won an
Academy Award for portraying a gay man who had
AIDS in
Philadelphia.
The fashion industry was the next promoter of bisexual chic, when
Calvin Klein and others began to generate homoerotic, lesbian chic, and otherwise sexually ambiguous images as advertisements for their consumers.
Popular culture saw a leaning towards the acceptance of
gay rights, fueled by celebrities, take effect during the 1990s.
Ellen DeGeneres,
Melissa Etheridge,
k.d. lang,
Elton John,
Rupert Everett and others who identified as homosexuals, became enormously popular entertainers. Perhaps taking them as an example, bisexuals or bi-curious people began to be unafraid to announce their orientation. There was a sharp rise in coming out, both among homosexuals and bisexuals. Soon, gays, lesbians and bisexuals were almost ubiquitous in the media, and Hollywood officially had taken the closet door off.
The 2000s: Even More Bisexuals
Some have pointed to the first decade of 2000s as another flashpoint for the
bisexual chic trend, with sexually fluid musical acts like The Killers, Peaches, and Franz Ferdinand all receiving considerable success. Films alluding to bisexuality such as
Kissing Jessica Stein,
Y tu mamá también,
Mulholland Drive,
Alexander,
Kinsey, and
Brokeback Mountain is an acclaimed and controversial Academy Award [i]-winning 2005 [i] ...
are being distributed and received well. In 2005,
Alex Kelly, a popular albeit brief character featured on
The O.C. is an American [i] television [i] comedy-drama [i] program broadcast on the Fox Network [i] ...
, was the first visibly bisexual character on U.S. network television, forming relationships with two of the show's main characters Seth and
Marissa Cooper.
Britney Spears staged a kiss with Madonna on an
MTV Video Music Awards performance that would continue to fuel bisexual chic, since it was clear from her impending marriage to
Kevin Federline that Spears was certainly not a lesbian. Madonna is also married with two children. The kiss is seen as a publicity stunt but helped to fuel the ever-growing trend.
According to surveys by the
CDC, a larger number of female college and high school students are experimenting with other women than ever before and, in a surprising twist, actually report being encouraged to do so by pop culture for the first time. Whether or not this change in popular culture is longstanding or, indeed, a simple trend remains to be seen.
Controversy
Bisexual chic is criticized by some sexual researchers and religious affiliations, as evidence for bisexuality as an "abnormal" sexual orientation. Some bisexual people themselves do not want to be associated with being bisexual to be trendy or impress people .
Whether bisexual chic is merely a fad or a bellwether for permanent acceptance of bisexuality as a sexual orientation remains to be seen, but currently, the trend shows no signs of stopping as bisexuals continue to become more visible in the media.
References
- Beemyn, Brett and Erich Steinman. Bisexual Men in Culture and Society .
- "The New Bisexuals." Time, May 13, 1974.
- Reichert, Tom, Kevin R. Maly & Susan C. Zavoina. “Designed for Pleasure: The Myth of Lesbian Chic in Mainstream Advertising." Meta Carstarphen and Susan C. Zavoina , Sexual Rhetoric: Media Perspectives on Sexuality, Gender, and Identity .
- Risman, Barbara and Pepper Schwartz. "After the Sexual Revolution: Gender Politics in Teen Dating," Contexts .
External links
