Alfred Angelo
Encyclopedia
Alfred Angelo Bridal is a worldwide distributor and retailer of bridal gowns
Wedding dress
A wedding dress or wedding gown is the clothing worn by a bride during a wedding ceremony. Color, style and ceremonial importance of the gown can depend on the religion and culture of the wedding participants.- Western culture :...

 headquartered in Philadelphia, Pennsylvania. While the company is most recognized for their bridal gown fashions, the company also designs bridesmaid
Bridesmaid
The bridesmaids are members of the bride's wedding party in a wedding. A bridesmaid is typically a young woman, and often a close friend or sister. She attends to the bride on the day of a wedding or marriage ceremony...

 dresses, fashions for the mother of the bride, flower girl dresses, and other wedding accessories. Prom
Prom
In the United States and Canada, a prom, short for promenade, is a formal dance, or gathering of high school students. It is typically held near the end of the senior year. It figures greatly in popular culture and is a major event among high school students...

 dress fashions are also designed by Alfred Angelo under a variety of brands.

History

The company was started by Alfred Angelo and his wife Edythe Piccione in the mid 1930's in Philadelphia, Pennsylvania
Pennsylvania
The Commonwealth of Pennsylvania is a U.S. state that is located in the Northeastern and Mid-Atlantic regions of the United States. The state borders Delaware and Maryland to the south, West Virginia to the southwest, Ohio to the west, New York and Ontario, Canada, to the north, and New Jersey to...

. Edythe started designing the dresses in 1935. Alfred's focus was on ensuring quality manufacturing and business development. The couple kept to simple white and ivory dresses until their children, Vincent and Michele Piccione, took over dress design in the 1960s. By the end of the decade, the children started actually managing the company. They hired Michael Shettel as Vice President of Design in the 1990s. After becoming an industry leader in the United States, the company started selling internationally to places like the UK, Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

, Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

 and New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...

 within years of starting out.

Today the company continues to be owned by the Piccione family. Alfred Angelo bridal designs are sold at company-owned retail locations, named "Signature Stores" in the US, and also at thousands of partner stores throughout the world.

Signature Stores

Alfred Angelo Signature Stores are located in 20 US states with a high concentration of stores in California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...

, Florida
Florida
Florida is a state in the southeastern United States, located on the nation's Atlantic and Gulf coasts. It is bordered to the west by the Gulf of Mexico, to the north by Alabama and Georgia and to the east by the Atlantic Ocean. With a population of 18,801,310 as measured by the 2010 census, it...

, Pennsylvania
Pennsylvania
The Commonwealth of Pennsylvania is a U.S. state that is located in the Northeastern and Mid-Atlantic regions of the United States. The state borders Delaware and Maryland to the south, West Virginia to the southwest, Ohio to the west, New York and Ontario, Canada, to the north, and New Jersey to...

, and Texas
Texas
Texas is the second largest U.S. state by both area and population, and the largest state by area in the contiguous United States.The name, based on the Caddo word "Tejas" meaning "friends" or "allies", was applied by the Spanish to the Caddo themselves and to the region of their settlement in...

. Other US locations for Signature Stores are located in Alabama
Alabama
Alabama is a state located in the southeastern region of the United States. It is bordered by Tennessee to the north, Georgia to the east, Florida and the Gulf of Mexico to the south, and Mississippi to the west. Alabama ranks 30th in total land area and ranks second in the size of its inland...

, Arkansas
Arkansas
Arkansas is a state located in the southern region of the United States. Its name is an Algonquian name of the Quapaw Indians. Arkansas shares borders with six states , and its eastern border is largely defined by the Mississippi River...

, Arizona
Arizona
Arizona ; is a state located in the southwestern region of the United States. It is also part of the western United States and the mountain west. The capital and largest city is Phoenix...

, Mississippi
Mississippi
Mississippi is a U.S. state located in the Southern United States. Jackson is the state capital and largest city. The name of the state derives from the Mississippi River, which flows along its western boundary, whose name comes from the Ojibwe word misi-ziibi...

, Maryland
Maryland
Maryland is a U.S. state located in the Mid Atlantic region of the United States, bordering Virginia, West Virginia, and the District of Columbia to its south and west; Pennsylvania to its north; and Delaware to its east...

, Louisiana
Louisiana
Louisiana is a state located in the southern region of the United States of America. Its capital is Baton Rouge and largest city is New Orleans. Louisiana is the only state in the U.S. with political subdivisions termed parishes, which are local governments equivalent to counties...

, Nebraska
Nebraska
Nebraska is a state on the Great Plains of the Midwestern United States. The state's capital is Lincoln and its largest city is Omaha, on the Missouri River....

, New Mexico
New Mexico
New Mexico is a state located in the southwest and western regions of the United States. New Mexico is also usually considered one of the Mountain States. With a population density of 16 per square mile, New Mexico is the sixth-most sparsely inhabited U.S...

, Nevada
Nevada
Nevada is a state in the western, mountain west, and southwestern regions of the United States. With an area of and a population of about 2.7 million, it is the 7th-largest and 35th-most populous state. Over two-thirds of Nevada's people live in the Las Vegas metropolitan area, which contains its...

, New Jersey
New Jersey
New Jersey is a state in the Northeastern and Middle Atlantic regions of the United States. , its population was 8,791,894. It is bordered on the north and east by the state of New York, on the southeast and south by the Atlantic Ocean, on the west by Pennsylvania and on the southwest by Delaware...

, New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...

, Ohio
Ohio
Ohio is a Midwestern state in the United States. The 34th largest state by area in the U.S.,it is the 7th‑most populous with over 11.5 million residents, containing several major American cities and seven metropolitan areas with populations of 500,000 or more.The state's capital is Columbus...

, Oklahoma
Oklahoma
Oklahoma is a state located in the South Central region of the United States of America. With an estimated 3,751,351 residents as of the 2010 census and a land area of 68,667 square miles , Oklahoma is the 28th most populous and 20th-largest state...

, Tennessee
Tennessee
Tennessee is a U.S. state located in the Southeastern United States. It has a population of 6,346,105, making it the nation's 17th-largest state by population, and covers , making it the 36th-largest by total land area...

, Virginia
Virginia
The Commonwealth of Virginia , is a U.S. state on the Atlantic Coast of the Southern United States. Virginia is nicknamed the "Old Dominion" and sometimes the "Mother of Presidents" after the eight U.S. presidents born there...

, and Washington. Alfred Angelo also distributes wedding fashions to a large number of partner stores across the US and internationally.

In the retail locations, dresses are available from size 0-30 for brides and bridesmaids. Prom gowns in the retail locations are also available in the same size range. The stores have a selection of styles and lines from the Alfred Angelo collection, Alfred Angelo Sapphire, Piccione Bridal and the Niki White collections.

Michael Shettel, Bridal Fashion Designer

Currently, Michael Shettel is in charge of the Alfred Angelo design team. Shettel studied fashion design at the Fashion Institute of Technology
Fashion Institute of Technology
The Fashion Institute of Technology, generally known as FIT, is a State University of New York college of art, business, design, and technology connected to the fashion industry, with an urban campus located on West 27th Street between Seventh and Eighth Avenues in the Chelsea neighborhood of...

in New York, NY. He has been lead fashion designer for Alfred Angelo since 1999. Shettel and his design team select fabrics by hand for all dresses designed from the 0-30 range but also in short, long, and regular lengths.

Notable additions to the Alfred Angelo fashion line under Shettel's guidance include the designs from the Dream in Color collection that allow brides to choose between 55 different colors to add to a panel train, a trim on a neckline, or a sash. Alfred Angelo's eco-friendly bridesmaid dresses are also an addition to the fashion line under Shettel.

In September 2010, in a collaboration with Disney, Alfred Angelo announced the debut of a line of princess-inspired wedding dresses from popular Disney animated films like Snow White, Cinderella, and The Little Mermaid.

External links

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