Inext
Encyclopedia
inext is a tabloid bilingual daily newspaper published in India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

. It is published by the Jagran Prakshan Ltd., which also publishes the Dainik Jagran
Dainik Jagran
Dainik Jagran is a Hindi language daily broadsheet newspaper in India. According to the IRS Q1 2010, Dainik Jagran ranks No. 1 among the dailies with a Total Readership of 54,254,000.-Overview:...

.

inext is 24-28 pages long, and is focused towards the youth market.

It is simultaneously published in 12 cities - Agra
Agra
Agra a.k.a. Akbarabad is a city on the banks of the river Yamuna in the northern state of Uttar Pradesh, India, west of state capital, Lucknow and south from national capital New Delhi. With a population of 1,686,976 , it is one of the most populous cities in Uttar Pradesh and the 19th most...

, Allahabad
Allahabad
Allahabad , or Settled by God in Persian, is a major city of India and is one of the main holy cities of Hinduism. It was renamed by the Mughals from the ancient name of Prayaga , and is by some accounts the second-oldest city in India. It is located in the north Indian state of Uttar Pradesh,...

, Bareilly
Bareilly
Bareilly is a prominent city in Bareilly district in the northern Indian state of Uttar Pradesh. Standing on the Ramganga river, it is the capital of the Bareilly division and the geographical region Rohilkhand...

, Dehradun
Dehradun
- Geography :The Dehradun district has various types of physical geography from Himalayan mountains to Plains. Raiwala is the lowest point at 315 meters above sea level, and the highest points are within the Tiuni hills, rising to 3700 m above sea level...

, Gorakhpur
Gorakhpur
Gorakhpur is a city in the eastern part of the state of Uttar Pradesh in India, near the border with Nepal. It is the administrative headquarters of Gorakhpur District and Gorakhpur Division. Gorakhpur is one of the proposed capitals of the Purvanchal state which is yet to be formed...

, Jamshedpur, Kanpur, Lucknow
Lucknow
Lucknow is the capital city of Uttar Pradesh in India. Lucknow is the administrative headquarters of Lucknow District and Lucknow Division....

, Meerut, Patna
Patna
Paṭnā , is the capital of the Indian state of Bihar and the second largest city in Eastern India . Patna is one of the oldest continuously inhabited places in the world...

, Ranchi
Ranchi
-Climate:Ranchi has a humid subtropical climate. However, due to its position and the forests around the city, it is known for its pleasant climate. Its climate is the primary reason why Ranchi was once the summer capital of the undivided State of Bihar...

 and Varanasi
Varanasi
-Etymology:The name Varanasi has its origin possibly from the names of the two rivers Varuna and Assi, for the old city lies in the north shores of the Ganga bounded by its two tributaries, the Varuna and the Asi, with the Ganges being to its south...

 from 4 states Uttar Pradesh
Uttar Pradesh
Uttar Pradesh abbreviation U.P. , is a state located in the northern part of India. With a population of over 200 million people, it is India's most populous state, as well as the world's most populous sub-national entity...

, Uttaranchal, Bihar
Bihar
Bihar is a state in eastern India. It is the 12th largest state in terms of geographical size at and 3rd largest by population. Almost 58% of Biharis are below the age of 25, which is the highest proportion in India....

 and Jharkhand
Jharkhand
Jharkhand is a state in eastern India. It was carved out of the southern part of Bihar on 15 November 2000. Jharkhand shares its border with the states of Bihar to the north, Uttar Pradesh and Chhattisgarh to the west, Orissa to the south, and West Bengal to the east...

of India. Mr. Alok Sanwal heads inext as Project head and Editor.

inext events

Bikeathon - Hercules Inext Bikeathon, after enthralling bikers across North India over the past two years, has successfully launched and completed its 3rd Season on 19 September 2010. Star News was the media partner of this mega event.
The mini bicycling marathon set the streets afire across 4 states in the 12 cities of Kanpur, Lucknow, Agra, Allahabad, Dehradun, Meerut, Varanasi, Bareilly, Gorakhpur, Patna, Jamshedpur and Ranchi on Sunday morning. Those who attended this mega cycling rally found themselves part of a strong crowd cheering for fun, freedom and fitness. Inext is known for connecting with its readers in the most unique of ways and Bikeathon is the biggest, most popular of these.
Last year over 20,000 bikers had participated in this event and pledged to take up cycling for good health. This year the number more than just doubled itself with Bikeathon attaining cult status in the 12 Inext cities.

Health Meter - Health Meter is an Inext property targeted at children and young parents of the 12 mini-metros where Inext is present. In the mini-metros, school going kids have low awareness on issues of health and hygiene because of lifestyle issues and pressure of studies, unhygienic surroundings and pollution, casual approach towards their health and lack of regular health check-up facilities. Since a large chunk of its readers are themselves young parents, Inext decided to cater to their concerns through the health education programme of Health Meter. Through this activation, Inext ties up with schools and gives the children there basic health check-up.

Awards and honours

WAN-IFRA, the apex body of all print products around the world has awarded i-next the top prize in ‘Brand’ category of the ‘Young Reader’ awards for its school-level activation, Health Meter. The awards were presented at the 12th WAN-IFRA Readership Conference, on 16 November 2010 in San Francisco to a packed house of the best minds of the print and publishing industry worldwide. Devesh Gupta, Director, Jagran Prakashan Ltd., accompanied by Alok Sanwal, Project Head, Inext, received the prize amid great applause at the Hotel Nikko in San Francisco.

The jury, consisting of members from Panama, South Africa, Brazil, Ghana, Poland, Spain and Australia, commended Health Meter in the following words:
“I-Next has positioned itself as the newspaper that cares about children¹s health by giving a boost to the idea of developing early the habit of staying fit and healthy, an effort much appreciated by teachers, parents and readership in general….”


Health Meter is an Inext property targeted at children and young parents of the 12 mini-metros where Inext is present. In the mini-metros, school going kids have low awareness on issues of health and hygiene because of lifestyle issues and pressure of studies, unhygienic surroundings and pollution, casual approach towards their health and lack of regular health check-up facilities. Since a large chunk of its readers are themselves young parents, Inext decided to cater to their concerns through the health education programme of Health Meter.

For this activity in 2009, Inext tied up with schools and the Indian Medical Association in each of the cities to conduct health check-ups of school-going children. A whopping 54,000 children were treated under this campaign across 9 cities. Not only did this activity address a very tangible concern it also established an unforgettable connection with the target group and many were touched by the idea of promoting children’s health.

Earlier in the year (2010) i-next received a Silver News Innovation Award in 'news-gathering' category by AFAQs.
The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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