ITV1
Encyclopedia
ITV1 is a generic brand that is used by twelve franchises of the British
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 ITV
ITV
ITV is the major commercial public service TV network in the United Kingdom. Launched in 1955 under the auspices of the Independent Television Authority to provide competition to the BBC, it is also the oldest commercial network in the UK...

 Network
Television network
A television network is a telecommunications network for distribution of television program content, whereby a central operation provides programming to many television stations or pay TV providers. Until the mid-1980s, television programming in most countries of the world was dominated by a small...

 in the English regions, Wales
Wales
Wales is a country that is part of the United Kingdom and the island of Great Britain, bordered by England to its east and the Atlantic Ocean and Irish Sea to its west. It has a population of three million, and a total area of 20,779 km²...

, southern Scotland
Scotland
Scotland is a country that is part of the United Kingdom. Occupying the northern third of the island of Great Britain, it shares a border with England to the south and is bounded by the North Sea to the east, the Atlantic Ocean to the north and west, and the North Channel and Irish Sea to the...

 (Dumfries & Galloway
Dumfries and Galloway
Dumfries and Galloway is one of 32 unitary council areas of Scotland. It was one of the nine administrative 'regions' of mainland Scotland created in 1975 by the Local Government etc. Act 1973...

 and the Scottish Borders
Scottish Borders
The Scottish Borders is one of 32 local government council areas of Scotland. It is bordered by Dumfries and Galloway in the west, South Lanarkshire and West Lothian in the north west, City of Edinburgh, East Lothian, Midlothian to the north; and the non-metropolitan counties of Northumberland...

), the Isle of Man
Isle of Man
The Isle of Man , otherwise known simply as Mann , is a self-governing British Crown Dependency, located in the Irish Sea between the islands of Great Britain and Ireland, within the British Isles. The head of state is Queen Elizabeth II, who holds the title of Lord of Mann. The Lord of Mann is...

 and the Bailiwicks of Jersey
Jersey
Jersey, officially the Bailiwick of Jersey is a British Crown Dependency off the coast of Normandy, France. As well as the island of Jersey itself, the bailiwick includes two groups of small islands that are no longer permanently inhabited, the Minquiers and Écréhous, and the Pierres de Lecq and...

 and Guernsey
Guernsey
Guernsey, officially the Bailiwick of Guernsey is a British Crown dependency in the English Channel off the coast of Normandy.The Bailiwick, as a governing entity, embraces not only all 10 parishes on the Island of Guernsey, but also the islands of Herm, Jethou, Burhou, and Lihou and their islet...

. The ITV1 brand was introduced by Carlton
Carlton Communications
Carlton Communications was a British media company. It was led by Michael Green and listed on the London Stock Exchange from 1983 until 2 February 2004, when it taken over by Granada plc to form ITV plc with Carlton gaining 32% of the new company....

 and Granada in 2001, alongside the regional identities of their eleven regional companies. ITV1 replaced these regional brands completely in October 2002, before Granada and Carlton merged to form ITV plc in 2004. The brand is also used by the non-ITV plc owned Channel Television
Channel Television
Channel Television is a British television station which has served as an Independent Television contractor to the Channel Islands since 1962. It is based in Jersey...

. The ITV1 brand, however, should be distinguished from the UK-wide ITV
ITV
ITV is the major commercial public service TV network in the United Kingdom. Launched in 1955 under the auspices of the Independent Television Authority to provide competition to the BBC, it is also the oldest commercial network in the UK...

, of which ITV1 forms a large proportion.

ITV1 and its predecessor channels (collectively known simply as ITV from 1955 to 2001, and always treated as a single channel for ratings purposes), have contended with BBC One
BBC One
BBC One is the flagship television channel of the British Broadcasting Corporation in the United Kingdom. It was launched on 2 November 1936 as the BBC Television Service, and was the world's first regular television service with a high level of image resolution...

 for the status of the UK's most watched television channel since the 1950s. However in line with other terrestrial channels, ITV1's audience share has fallen in the era of multi-channel television.

History

Following the creation of the Television Act in 1954, the establishment of a commercial television service in the UK began.

The "Independent Television" service was made up of regions, with each region run by different companies. The three largest regions (London, the Midlands and the North of England) were subdivided into weekday and weekend services, with a different company running each. ITV existed in a region-heavy form from its inception to the 2000s, although the switch was gradual.

ITV1 became the generic on-screen brand name used by the twelve franchises of the ITV
ITV
ITV is the major commercial public service TV network in the United Kingdom. Launched in 1955 under the auspices of the Independent Television Authority to provide competition to the BBC, it is also the oldest commercial network in the UK...

 Network in the United Kingdom. The brand was introduced in 2001 by Carlton
Carlton Communications
Carlton Communications was a British media company. It was led by Michael Green and listed on the London Stock Exchange from 1983 until 2 February 2004, when it taken over by Granada plc to form ITV plc with Carlton gaining 32% of the new company....

- and Granada
Granada Ltd.
Granada plc is a former British conglomerate which was best known as the former parent of the Manchester-based Granada Television....

-owned franchises, initially used alongside the local regional name. However, it became the sole on-air identity in 2002 when the two companies decided to create a single unified playout of the channel, with regional references only used prior to regional programming. Carlton and Granada went on to merge in 2004, creating ITV plc
ITV plc
ITV plc is a British media company that operates 12 of the 15 regional television broadcasters that make up the ITV Network, the oldest and largest commercial terrestrial television network in the United Kingdom...

 which now owns eleven of the fifteen regional ITV licences.

The ITV1 name was only used in England, Wales, Southern Scotland
Scotland
Scotland is a country that is part of the United Kingdom. Occupying the northern third of the island of Great Britain, it shares a border with England to the south and is bounded by the North Sea to the east, the Atlantic Ocean to the north and west, and the North Channel and Irish Sea to the...

 and Isle of Man
Isle of Man
The Isle of Man , otherwise known simply as Mann , is a self-governing British Crown Dependency, located in the Irish Sea between the islands of Great Britain and Ireland, within the British Isles. The head of state is Queen Elizabeth II, who holds the title of Lord of Mann. The Lord of Mann is...

 until Channel Television
Channel Television
Channel Television is a British television station which has served as an Independent Television contractor to the Channel Islands since 1962. It is based in Jersey...

 adopted the name in January 2006, bringing it to the Channel Islands
Channel Islands
The Channel Islands are an archipelago of British Crown Dependencies in the English Channel, off the French coast of Normandy. They include two separate bailiwicks: the Bailiwick of Guernsey and the Bailiwick of Jersey...

. It should be noted, however, that as national continuity is often used on Channel Television, ITV1 national branding had been seen on the station for several years previously.

The franchises that use the ITV1 brand are Anglia Television
Anglia Television
Anglia Television is the ITV franchise holder for the East Anglia franchise region. Although Anglia Television takes its name from East Anglia, its transmission coverage extends beyond the generally accepted boundaries of that region. The station is based at Anglia House in Norwich, with regional...

, Border Television
Border Television
Border Television is the ITV franchise holder for the Border region, spanning the England/Scotland border and covering Dumfries & Galloway region, a small part of the south-west area of Ayrshire, the Scottish Borders, parts of north and west Northumberland and the majority of Cumbria...

, Carlton Television
Carlton Television
Carlton Television was the ITV franchise holder for London and the surrounding counties including the cities of Solihull and Coventry of the West Midlands, south Suffolk, middle and east Hampshire, Oxfordshire, south Bedfordshire, south Northamptonshire, parts of Herefordshire & Worcestershire,...

, Central Independent Television
Central Independent Television
Central Independent Television, more commonly known as Central is the Independent Television contractor for the Midlands, created following the restructuring of ATV and commencing broadcast on 1 January 1982. The station is owned and operated by ITV plc, under the licensee of ITV Broadcasting...

, Channel Television
Channel Television
Channel Television is a British television station which has served as an Independent Television contractor to the Channel Islands since 1962. It is based in Jersey...

, Granada Television
Granada Television
Granada Television is the ITV contractor for North West England. Based in Manchester since its inception, it is the only surviving original ITA franchisee from 1954 and is ITV's most successful....

, HTV
HTV
HTV, now legally known as ITV Wales & West, is the ITV contractor for Wales and the West of England, which operated from studios in Cardiff and Bristol. The company provided commercial television for the dual-region 'Wales and West' franchise, which it won from TWW in 1968...

, London Weekend Television
London Weekend Television
London Weekend Television was the name of the ITV network franchise holder for Greater London and the Home Counties including south Suffolk, middle and east Hampshire, Oxfordshire, south Bedfordshire, south Northamptonshire, parts of Herefordshire & Worcestershire, Warwickshire, east Dorset and...

, Meridian Broadcasting
Meridian Broadcasting
Meridian Broadcasting is the holder of the ITV franchise for the South and South East of England. The station is owned and operated by ITV plc, under the licensee of ITV Broadcasting Limited....

, Tyne Tees Television
Tyne Tees Television
Tyne Tees Television is the ITV television franchise for North East England and parts of North Yorkshire. As of 2009, it forms part of a non-franchise ITV Tyne Tees & Border region, shared with the ITV Border region...

, Westcountry Television
Westcountry Television
Westcountry Television, is the ITV franchise holder in the South West of England, replacing its predecessor, TSW , from the 1 January 1993...

 and Yorkshire Television
Yorkshire Television
Yorkshire Television, now officially known as ITV Yorkshire and sometimes unofficially abbreviated to YTV, is a British television broadcaster and the contractor for the Yorkshire franchise area on the ITV network...

.

HTV
HTV
HTV, now legally known as ITV Wales & West, is the ITV contractor for Wales and the West of England, which operated from studios in Cardiff and Bristol. The company provided commercial television for the dual-region 'Wales and West' franchise, which it won from TWW in 1968...

 is the only exception using the name ITV1 Wales at all times for the Welsh part of its broadcast area, as it has a higher regional commitment, although recently the ITV1 Wales name is only used on Breakbumpers and regionally advertised programmes. Non ITV plc-owned franchises on the network generally do not refer to the ITV1 name.

The companies which represent ITV1 produce programming under the ITV Studios
Granada Productions
Granada Productions was a British commercial television production and distribution company. The company took its name from the successful ITV franchise, Granada Television....

 and Granada brands.

Corporate unification

ITV1 was formed by the unification of eleven of the ITV licences. The Broadcasting Act 1990
Broadcasting Act 1990
The Broadcasting Act 1990 is a law of the British parliament, often regarded by both its supporters and its critics as a quintessential example of Thatcherism. The aim of the Act was to reform the entire structure of British broadcasting; British television, in particular, had earlier been...

 changed many of the rules regulating the ITV Network, which most notably relaxed franchise ownership and hours of production. However as far back as 1974, Yorkshire Television and its North East
North East England
North East England is one of the nine official regions of England. It covers Northumberland, County Durham, Tyne and Wear, and Teesside . The only cities in the region are Durham, Newcastle upon Tyne and Sunderland...

 neighbour, Tyne Tees Television, formally created Trident Television
Trident Television
Trident Television Limited was a British holding company with broadcasting interests.It was created in 1969 to deal with the problem of fairly allocating commercial airtime from a television transmitter at Bilsdale in North Yorkshire which straddled the catchment areas of two independent television...

, a merged entity of the two companies. By 1981 due to regulation, the company was forced to de-merge, however they resumed their alliance in 1993 as Yorkshire-Tyne Tees Television, which therefore owned the two franchises and integrated the two company's assets more than its predecessor.

However, the intense race to own more of the ITV Network began in 1994 when Carlton Communications
Carlton Communications
Carlton Communications was a British media company. It was led by Michael Green and listed on the London Stock Exchange from 1983 until 2 February 2004, when it taken over by Granada plc to form ITV plc with Carlton gaining 32% of the new company....

, the owner of London weekday broadcaster Carlton Television
Carlton Television
Carlton Television was the ITV franchise holder for London and the surrounding counties including the cities of Solihull and Coventry of the West Midlands, south Suffolk, middle and east Hampshire, Oxfordshire, south Bedfordshire, south Northamptonshire, parts of Herefordshire & Worcestershire,...

, took control of Central Independent Television
Central Independent Television
Central Independent Television, more commonly known as Central is the Independent Television contractor for the Midlands, created following the restructuring of ATV and commencing broadcast on 1 January 1982. The station is owned and operated by ITV plc, under the licensee of ITV Broadcasting...

 in the Midlands
English Midlands
The Midlands, or the English Midlands, is the traditional name for the area comprising central England that broadly corresponds to the early medieval Kingdom of Mercia. It borders Southern England, Northern England, East Anglia and Wales. Its largest city is Birmingham, and it was an important...

. Literally days afterwards, Granada plc
Granada Ltd.
Granada plc is a former British conglomerate which was best known as the former parent of the Manchester-based Granada Television....

, owner of Granada Television
Granada Television
Granada Television is the ITV contractor for North West England. Based in Manchester since its inception, it is the only surviving original ITA franchisee from 1954 and is ITV's most successful....

 of the North West
North West England
North West England, informally known as The North West, is one of the nine official regions of England.North West England had a 2006 estimated population of 6,853,201 the third most populated region after London and the South East...

 purchased London Weekend Television
London Weekend Television
London Weekend Television was the name of the ITV network franchise holder for Greater London and the Home Counties including south Suffolk, middle and east Hampshire, Oxfordshire, south Bedfordshire, south Northamptonshire, parts of Herefordshire & Worcestershire, Warwickshire, east Dorset and...

. Meridian's
Meridian Broadcasting
Meridian Broadcasting is the holder of the ITV franchise for the South and South East of England. The station is owned and operated by ITV plc, under the licensee of ITV Broadcasting Limited....

 owner, Mills and Allen International, then went on to purchase Anglia Television
Anglia Television
Anglia Television is the ITV franchise holder for the East Anglia franchise region. Although Anglia Television takes its name from East Anglia, its transmission coverage extends beyond the generally accepted boundaries of that region. The station is based at Anglia House in Norwich, with regional...

 in the same year, before merging to become United News and Media (UNM) in 1995. UNM then went on to purchase Wales and West
West of England
The West of England is a loose and locationally unspecific term sometimes given to the area surrounding the city and county of Bristol, England, and also sometimes applied more widely and in other parts of South West England.-Use in the Bristol area:...

 broadcaster, HTV
HTV
HTV, now legally known as ITV Wales & West, is the ITV contractor for Wales and the West of England, which operated from studios in Cardiff and Bristol. The company provided commercial television for the dual-region 'Wales and West' franchise, which it won from TWW in 1968...

 in 1996, while Carlton purchased Westcountry Television
Westcountry Television
Westcountry Television, is the ITV franchise holder in the South West of England, replacing its predecessor, TSW , from the 1 January 1993...

 later that year. Granada then agreed a deal to take over Yorkshire-Tyne Tees Television in 1997, giving the broadcaster access to both Yorkshire
Yorkshire
Yorkshire is a historic county of northern England and the largest in the United Kingdom. Because of its great size in comparison to other English counties, functions have been increasingly undertaken over time by its subdivisions, which have also been subject to periodic reform...

 and North East franchises.

There was no movement in the take-over of franchises until 2000 when Border Television
Border Television
Border Television is the ITV franchise holder for the Border region, spanning the England/Scotland border and covering Dumfries & Galloway region, a small part of the south-west area of Ayrshire, the Scottish Borders, parts of north and west Northumberland and the majority of Cumbria...

 and all of its radio
Radio
Radio is the transmission of signals through free space by modulation of electromagnetic waves with frequencies below those of visible light. Electromagnetic radiation travels by means of oscillating electromagnetic fields that pass through the air and the vacuum of space...

 assets were sold to Capital Radio Group, who consequently sold the television broadcasting arm to Granada Media Group. Granada then went on to purchase all of UNM's television interests (including its ITV franchises), which brought Meridian
Meridian Broadcasting
Meridian Broadcasting is the holder of the ITV franchise for the South and South East of England. The station is owned and operated by ITV plc, under the licensee of ITV Broadcasting Limited....

, Anglia
Anglia Television
Anglia Television is the ITV franchise holder for the East Anglia franchise region. Although Anglia Television takes its name from East Anglia, its transmission coverage extends beyond the generally accepted boundaries of that region. The station is based at Anglia House in Norwich, with regional...

 and HTV
HTV
HTV, now legally known as ITV Wales & West, is the ITV contractor for Wales and the West of England, which operated from studios in Cardiff and Bristol. The company provided commercial television for the dual-region 'Wales and West' franchise, which it won from TWW in 1968...

 into its power, however due to regulation Granada was forced to sell HTV to Carlton. By this time, all of the franchises in England and Wales were owned by either Carlton or Granada.

In 2004, Granada plc officially merged with Carlton Communications
Carlton Communications
Carlton Communications was a British media company. It was led by Michael Green and listed on the London Stock Exchange from 1983 until 2 February 2004, when it taken over by Granada plc to form ITV plc with Carlton gaining 32% of the new company....

, creating ITV plc
ITV plc
ITV plc is a British media company that operates 12 of the 15 regional television broadcasters that make up the ITV Network, the oldest and largest commercial terrestrial television network in the United Kingdom...

, although it was a takeover by Granada in effect.

Regional variations

ITV1 consists of eleven franchises in England and Wales which broadcast regional news and other local programming to its area. Many franchise areas in England previously had sub-regions providing separate regional news bulletins. For example, the Anglia region was divided into West and East. This arrangement came to an end in February 2009 when ITV implemented plans to save the company £40m a year on the amount it spent making local news.

Since 27 October 2002, all ITV plc-owned franchises, regional programming is either preceded or plugged by an oral regional announcement, in the format ITV1 regional brand, e.g. ITV1 Granada. In English regions, up until 13 November 2006, regional names were also superimposed (post-production) on these idents below the ITV1 logo, however this practice has since ceased. ITV Wales remains unaffected and still continues to use dual-branding across all of its on-screen presentation. Despite the lack of regional names on screen, the regional name is usually spoken by the announcer prior to local programmes. After ITV's unification in 2002, the two London franchises, Carlton Television
Carlton Television
Carlton Television was the ITV franchise holder for London and the surrounding counties including the cities of Solihull and Coventry of the West Midlands, south Suffolk, middle and east Hampshire, Oxfordshire, south Bedfordshire, south Northamptonshire, parts of Herefordshire & Worcestershire,...

 and London Weekend Television
London Weekend Television
London Weekend Television was the name of the ITV network franchise holder for Greater London and the Home Counties including south Suffolk, middle and east Hampshire, Oxfordshire, south Bedfordshire, south Northamptonshire, parts of Herefordshire & Worcestershire, Warwickshire, east Dorset and...

 were merged into a single entity, ITV London
ITV London
ITV London is the on-air brand name used by ITV Broadcasting Limited for the two Channel 3 broadcast franchises, Carlton Television and London Weekend Television in the London ITV region.-History:...

, while the Wales and West franchise lost its official identity and instead was substituted with ITV Wales and ITV West on-air, with no reference linking the two together.

Although Channel Television have adopted the ITV1 brand on-air, announcements are still referred to "Channel Television". Channel Television is the only franchise not owned by ITV plc to use the brand.

Areas with full ITV1 branding and continuity:
Broadcast area Pre-ITV1 branding Post-ITV1 branding
English-Scottish border/Isle of Man Border
Border Television
Border Television is the ITV franchise holder for the Border region, spanning the England/Scotland border and covering Dumfries & Galloway region, a small part of the south-west area of Ayrshire, the Scottish Borders, parts of north and west Northumberland and the majority of Cumbria...

ITV1
North East England Tyne Tees
Tyne Tees Television
Tyne Tees Television is the ITV television franchise for North East England and parts of North Yorkshire. As of 2009, it forms part of a non-franchise ITV Tyne Tees & Border region, shared with the ITV Border region...

ITV1
Yorkshire and Lincolnshire Yorkshire
Yorkshire Television
Yorkshire Television, now officially known as ITV Yorkshire and sometimes unofficially abbreviated to YTV, is a British television broadcaster and the contractor for the Yorkshire franchise area on the ITV network...

ITV1
North West England Granada
Granada Television
Granada Television is the ITV contractor for North West England. Based in Manchester since its inception, it is the only surviving original ITA franchisee from 1954 and is ITV's most successful....

ITV1
Wales HTV Wales
HTV
HTV, now legally known as ITV Wales & West, is the ITV contractor for Wales and the West of England, which operated from studios in Cardiff and Bristol. The company provided commercial television for the dual-region 'Wales and West' franchise, which it won from TWW in 1968...

ITV1 Wales
West of England HTV West
HTV
HTV, now legally known as ITV Wales & West, is the ITV contractor for Wales and the West of England, which operated from studios in Cardiff and Bristol. The company provided commercial television for the dual-region 'Wales and West' franchise, which it won from TWW in 1968...

ITV1
The Midlands Central
Central Independent Television
Central Independent Television, more commonly known as Central is the Independent Television contractor for the Midlands, created following the restructuring of ATV and commencing broadcast on 1 January 1982. The station is owned and operated by ITV plc, under the licensee of ITV Broadcasting...

ITV1
East of England Anglia
Anglia Television
Anglia Television is the ITV franchise holder for the East Anglia franchise region. Although Anglia Television takes its name from East Anglia, its transmission coverage extends beyond the generally accepted boundaries of that region. The station is based at Anglia House in Norwich, with regional...

ITV1
London (weekdays) Carlton
Carlton Television
Carlton Television was the ITV franchise holder for London and the surrounding counties including the cities of Solihull and Coventry of the West Midlands, south Suffolk, middle and east Hampshire, Oxfordshire, south Bedfordshire, south Northamptonshire, parts of Herefordshire & Worcestershire,...

ITV1
London (weekends) LWT
London Weekend Television
London Weekend Television was the name of the ITV network franchise holder for Greater London and the Home Counties including south Suffolk, middle and east Hampshire, Oxfordshire, south Bedfordshire, south Northamptonshire, parts of Herefordshire & Worcestershire, Warwickshire, east Dorset and...

ITV1
South and South East England Meridian
Meridian Broadcasting
Meridian Broadcasting is the holder of the ITV franchise for the South and South East of England. The station is owned and operated by ITV plc, under the licensee of ITV Broadcasting Limited....

ITV1
South West England Westcountry
Westcountry Television
Westcountry Television, is the ITV franchise holder in the South West of England, replacing its predecessor, TSW , from the 1 January 1993...

ITV1

In the English regions, the channel has been known since 2006 as ITV1 at all times. Regional references no longer appear before any programming at all in these areas.
  • The ITV1 Wales name is not used overnight.


Areas without full ITV1 branding and continuity:
Broadcast area Present Branding Former Branding
Channel Islands ITV1 (Channel Television
Channel Television
Channel Television is a British television station which has served as an Independent Television contractor to the Channel Islands since 1962. It is based in Jersey...

)
Channel Television
Channel Television
Channel Television is a British television station which has served as an Independent Television contractor to the Channel Islands since 1962. It is based in Jersey...

**
Northern Ireland UTV
UTV
UTV is a television channel based in the UK region of Northern Ireland. The channel is the Channel 3 or Independent Television licensee for Northern Ireland and is operated by UTV Limited, a wholly owned subsidiary of UTV Media.- Terrestrial :* Analogue: Normally tuned to 3 * Freeview : 3...

Ulster Television***
Northern Scotland STV (North) Grampian Television
Grampian Television
Grampian Television is the ITV franchisee for the North and North East of Scotland. Its coverage area includes the Scottish Highlands , Inverness, Aberdeen, Dundee and parts of north Fife...

Central Scotland STV (Central) Scottish Television
Scottish Television
Scottish Television is Scotland's largest ITV franchisee, and has held the ITV franchise for Central Scotland since 31 August 1957. It is the second oldest ITV franchisee still active...


**Channel Television use the ITV1 logo on all idents, promotions, ECPs, etc.

***UTV uses the ITV1 branding between the end of the teleshopping strand at around 2.30am until the end of ITV Breakfast
ITV Breakfast
ITV Breakfast Limited is the national ITV breakfast television contractor, broadcasting in the United Kingdom...

. UTV Branding is used from 9:25am–2:30am daily.

Proposed regional changes

In June 2007, ITV plc executive chairman Michael Grade
Michael Grade
Michael Ian Grade, Baron Grade of Yarmouth CBE is a British broadcast executive and businessman. He was BBC chairman from 2004 to 2006 and executive chairman of ITV plc from 2007 to 2009.-Early life:...

 hinted at a possible re-structure of the ITV regional layout, stating the existence of smaller regional services "no longer makes sense" relative to the regional audience they serve.

The plan was confirmed in September 2007, reducing the number of regional news programmes from 17 to just 9, saving around £35 to £40 million each year, and affecting every ITV plc regional company with the exception of ITV London
ITV London
ITV London is the on-air brand name used by ITV Broadcasting Limited for the two Channel 3 broadcast franchises, Carlton Television and London Weekend Television in the London ITV region.-History:...

, ITV Wales
HTV
HTV, now legally known as ITV Wales & West, is the ITV contractor for Wales and the West of England, which operated from studios in Cardiff and Bristol. The company provided commercial television for the dual-region 'Wales and West' franchise, which it won from TWW in 1968...

 and ITV Granada
Granada Television
Granada Television is the ITV contractor for North West England. Based in Manchester since its inception, it is the only surviving original ITA franchisee from 1954 and is ITV's most successful....

. These changes were implemented in early 2009. All sub-regional news programmes ceased, ITV Border
Border Television
Border Television is the ITV franchise holder for the Border region, spanning the England/Scotland border and covering Dumfries & Galloway region, a small part of the south-west area of Ayrshire, the Scottish Borders, parts of north and west Northumberland and the majority of Cumbria...

's Lookaround
Lookaround
Lookaround is a regional television news and current affairs programme, also including local sports news and local features of interest, produced by ITV Tyne Tees & Border at its studios in Gateshead, and serving the "Border" part of the region...

 programme was merged with ITV Tyne Tees
Tyne Tees Television
Tyne Tees Television is the ITV television franchise for North East England and parts of North Yorkshire. As of 2009, it forms part of a non-franchise ITV Tyne Tees & Border region, shared with the ITV Border region...

' North East Tonight
North East Tonight
North East Tonight is a regional television news and current affairs programme, also including local sports news and local features of interest, produced by ITV Tyne Tees & Border at its studios in Gateshead, and serving the "Tyne Tees" part of the region .The remainder of the ITV Tyne Tees & Border...

 programme, ITV Westcountry
Westcountry Television
Westcountry Television, is the ITV franchise holder in the South West of England, replacing its predecessor, TSW , from the 1 January 1993...

's Westcountry Live
Westcountry Live
Westcountry Live was the flagship regional news programme of ITV Westcountry, serving the South West of England.-History:The programme was first broadcast on Monday 4 January 1993 - four days after Westcountry Television took over the ITV regional franchise from Television South West...

 merged with ITV West
HTV
HTV, now legally known as ITV Wales & West, is the ITV contractor for Wales and the West of England, which operated from studios in Cardiff and Bristol. The company provided commercial television for the dual-region 'Wales and West' franchise, which it won from TWW in 1968...

's The West Tonight
The West Tonight
The West Tonight was the flagship news programme in the ITV West region. It was broadcast at 6pm every weeknight. It launched in 1968 as Report West and ceased broadcasting on 15 February 2009.-History:...

 programme, and ITV Meridian
Meridian Broadcasting
Meridian Broadcasting is the holder of the ITV franchise for the South and South East of England. The station is owned and operated by ITV plc, under the licensee of ITV Broadcasting Limited....

's Meridian Tonight
Meridian Tonight
Meridian Tonight is a regional television news and current affairs programme, produced by ITV Meridian , serving the South and South East of England , and usually broadcast at 6pm and 10.30pm every weeknight. Other bulletins are branded as Meridian News...

 south and south east editions merged with ITV Thames Valley
ITV Thames Valley
ITV Thames Valley was a non-franchise ITV news region covering the Thames Valley area of the United Kingdom from 4 December 2006 until 8 February 2009. It served the south/south-eastern area of the legal Central franchise and the north/north-western area of the legal Meridian franchise...

's Thames Valley Tonight
Thames Valley Tonight
Thames Valley Tonight was a regional news programme broadcast to part of the ITV Network in the Thames Valley area of southern England. The Thames Valley news region was launched on Monday 4 December 2006 and ceased to exist on 8 February 2009....

.

Pre-recorded sub-regional opt-outs are included in most of these new regions - a practice that has been used by Westcountry
Westcountry Television
Westcountry Television, is the ITV franchise holder in the South West of England, replacing its predecessor, TSW , from the 1 January 1993...

 since their launch in 1993. Future job losses are currently unknown.

Branding

From the founding of the ITV Network in 1955, it was known nationally as Independent Television (later ITV) and locally by the regional branding of the local ITV franchise operator.

In 1989, the ITV Association set out a generic presentation package with a new "ITV" logo, which included idents
Station identification
Station identification is the practice of radio or television stations or networks identifying themselves on air, typically by means of a call sign or brand name...

, promotions and general on and off air design, and an edit of this package was designed for each franchise holder. The dual branded idents included a large "ITV" logo, in which the "V" contained part of the franchise's logo, and written below the logo in a grey capitalised font was the name of the regional broadcaster. However, only half of the regional broadcasters opted to use the package, which had completely failed by 1997.

In 1999, another second common presentation package (once again using dual-branding with the ITV name) was launched, under the theme, "TV From The Heart". Like the 1989 attempt, a version was created for every franchise holder, however it was only taken by nine of the fifteen ITV broadcasters, two of which resorted to other designs, being London Weekend Television
London Weekend Television
London Weekend Television was the name of the ITV network franchise holder for Greater London and the Home Counties including south Suffolk, middle and east Hampshire, Oxfordshire, south Bedfordshire, south Northamptonshire, parts of Herefordshire & Worcestershire, Warwickshire, east Dorset and...

, which actually used the look for a year but then adopted a more original look (claiming it "wasn't exciting enough"), and HTV
HTV
HTV, now legally known as ITV Wales & West, is the ITV contractor for Wales and the West of England, which operated from studios in Cardiff and Bristol. The company provided commercial television for the dual-region 'Wales and West' franchise, which it won from TWW in 1968...

 which adopted Carlton's identity when it was purchased by the company in 2001. Carlton, owner of three ITV licences at the time, did not adopt the generic look and instead used another package designed by Lambie-Nairn
Lambie-Nairn
Lambie-Nairn is an international branding agency within the WPP Group, headquartered in London with offices in Munich, Madrid, Abu Dhabi and Prague...

, which again followed the "TV from the Heart" theme, however with more emphasis on the Carlton corporate identity.

By 2001, all eleven franchises of England and Wales were owned by either Granada plc or Carlton Communications
Carlton Communications
Carlton Communications was a British media company. It was led by Michael Green and listed on the London Stock Exchange from 1983 until 2 February 2004, when it taken over by Granada plc to form ITV plc with Carlton gaining 32% of the new company....

, and a new common name, ITV1, was launched on 11 August 2001 to coincide with digital channel ITV2
ITV2
ITV2 is a 24 hour, free-to-air entertainment television channel in the United Kingdom owned by ITV Digital Channels Ltd, a division of ITV plc. It was launched on 7 December 1998, and is available on digital television via satellite, cable, IPTV and terrestrial platforms. The channel has the...

. The existing "Hearts" idents were simply re-edited.

However from 28 October 2002, in England, the Scottish/English Border and Isle of Man (where all the franchises are owned by ITV plc
ITV plc
ITV plc is a British media company that operates 12 of the 15 regional television broadcasters that make up the ITV Network, the oldest and largest commercial terrestrial television network in the United Kingdom...

), the station dropped regional branding and identification before most programming and adopted a unified national branding of ITV1. In Wales, although the HTV
HTV
HTV, now legally known as ITV Wales & West, is the ITV contractor for Wales and the West of England, which operated from studios in Cardiff and Bristol. The company provided commercial television for the dual-region 'Wales and West' franchise, which it won from TWW in 1968...

 name has been dropped, some regional identification remains in the form of ITV1 Wales
HTV
HTV, now legally known as ITV Wales & West, is the ITV contractor for Wales and the West of England, which operated from studios in Cardiff and Bristol. The company provided commercial television for the dual-region 'Wales and West' franchise, which it won from TWW in 1968...

. At this time all regional continuity announcers were replaced with a single team of six national continuity announcers. Since the re-brand of 2006, that team has been reduced to just four.

ITV Day

In 2005, ITV plc introduced a new channel branding called ITV Day
ITV Day
ITV Day was a programming block that broadcast on ITV1 from 9.25am until 6.00pm on weekdays and launched on 11 April 2005. The presentation was created by Bruce Dunlop Associates and said "ITV Day effectively creates a new brand, with along with a change in programming and schedule will alter...

 , used to identify ITV1 between 9.25am and 5.00pm. ITV Day was treated as a separate entity to ITV1 and featured its own presentation set focusing using the colours of red, orange and yellow and featured scenes of typical "daytime" activities. Promotions were used in a similar format to ITV1, and all daytime programmes advertised within ITV1 hours were branded with the ITV Day logo. A similar "UTV Day" branding was adopted in Northern Ireland.

ITV1 (2006–present)

In January 2006, the channel adopted a new on-air look to coincide with the launch of ITV4
ITV4
ITV4 is a British television station which was launched on 1 November 2005. It is owned by ITV Digital Channels Ltd, a division of ITV plc, and is part of the ITV network. The channel has a male-oriented line-up, including sport, cop shows and US comedies and dramas, as well as classic ITV action...

, designed mainly to improve cross-channel promotion across ITV's multichannel presence. The new logo brought ITV1, ITV2
ITV2
ITV2 is a 24 hour, free-to-air entertainment television channel in the United Kingdom owned by ITV Digital Channels Ltd, a division of ITV plc. It was launched on 7 December 1998, and is available on digital television via satellite, cable, IPTV and terrestrial platforms. The channel has the...

 and ITV3
ITV3
ITV3 is an entertainment television channel in the United Kingdom that is owned by ITV Digital Channels Ltd, a division of ITV plc. The channel was launched on 1 November 2004. ITV3 is the second largest UK multi-channel, second only to ITV2.-History:...

 in line with ITV4
ITV4
ITV4 is a British television station which was launched on 1 November 2005. It is owned by ITV Digital Channels Ltd, a division of ITV plc, and is part of the ITV network. The channel has a male-oriented line-up, including sport, cop shows and US comedies and dramas, as well as classic ITV action...

's, and had been observed on various billboard ads in the UK when the new identity was first used on-screen on 16 January 2006. The overhaul also put an end to the former ITV Day brand, which was axed in favour of a full-time ITV1 identity.

On 13 November 2006, a new set of idents replaced the previous set which debuted in January, the theme being "alive with colour". The initial set consisted of 'Beach', 'Bike', 'Lake' and 'Market'; 'Basketball' and 'Pavement Art' were added later in the year. They were created by Blink Productions for ITV
ITV
ITV is the major commercial public service TV network in the United Kingdom. Launched in 1955 under the auspices of the Independent Television Authority to provide competition to the BBC, it is also the oldest commercial network in the UK...

, unlike the old idents which were masterminded by Red Bee Media
Red Bee Media
Red Bee Media Limited is a media management company.Headquartered in west London, United Kingdom at the Broadcast Centre, with international offices in Scotland, Australia, France, Germany and Spain, Red Bee Media has 1500 employees worldwide including homeworkers and revenues of £153m in...

. The logo remained the same in essence; only the 'itv' lettering was inverted from its previous white state to black, to allow it to stand out against the yellow more.

On 3 September 2007, four more idents where added to the set, featuring 'Bubbles', 'Fountains', 'Garden' and 'Buildings', and as of 19 September 2009, all now have 'the brighter side' on their breakbumpers. On 9 April 2010, four more idents where added to the set, 'Lanterns', 'Sunflowers', 'Snakes and Ladders' and 'Dodgems', featuring an updated ITV1 logo as seen on ITV1 HD.

In September 2009 ITV plc
ITV plc
ITV plc is a British media company that operates 12 of the 15 regional television broadcasters that make up the ITV Network, the oldest and largest commercial terrestrial television network in the United Kingdom...

 announced that ITV1 +1, a one hour time-shift version of ITV1, would launch in October 2009 from 10.25 am to 7 am daily. The hours covered by GMTV
GMTV
GMTV was the national Channel 3 breakfast television contractor, broadcasting in the United Kingdom from 1 January 1993 to 3 September 2010. It became a wholly owned subsidiary of ITV plc. in November 2009. Shortly after, ITV plc announced the programme would end...

 from 7 am to 10.25 am will not originally have been included in the relay. The channel launched on 11 January 2011.

Notable programming

Daytime programming

  • Daybreak
    Daybreak (ITV)
    Daybreak is the weekday breakfast television programme on the British commercial ITV network that broadcasts on weekday mornings from 06:00 to 08:30 and is currently presented by Adrian Chiles and Christine Bleakley from Monday to Thursday with Dan Lobb and Kate Garraway on Fridays...

  • Lorraine
    Lorraine (TV programme)
    Lorraine is the early weekday morning, lifestyle and entertainment show for the British ITV network, presented by Lorraine Kelly. ITV Breakfast produces Lorraine, which airs every weekday from 08:30 until 09:25, following Daybreak...

  • The Jeremy Kyle Show
    The Jeremy Kyle Show
    The Jeremy Kyle Show is an award-winning British daytime television tabloid talk show presented by Jeremy Kyle that has been broadcast on ITV since 4 July 2005. The show is recorded and produced by Granada Television at the Granada Studios on Quay Street in Manchester city centre and broadcast each...

  • This Morning
    This Morning (TV series)
    This Morning is a British daytime television programme broadcast on ITV. As of September 2011, its main presenters are Phillip Schofield and Holly Willoughby, and Ruth Langsford and Eamonn Holmes, with various other presenters standing in for illness or contributing to sections of the programme.The...

  • Loose Women
    Loose Women
    Loose Women is a British lunchtime television programme, first broadcast in 1999 on ITV. It consists of a panel of four women who interview celebrities and discuss topical issues, ranging from daily politics and current affairs, to celebrity gossip...

  • ITV News at 1:30
  • 60 Minute Makeover
    60 Minute Makeover
    60 Minute Makeover is a British popular daytime home interior design television programme broadcast on ITV in the United Kingdom.-Overview:...

  • House Gift
    House Gift
    - Show Overview :Three interior designers set out to find the perfect gift for a house. The gift they choose must complement the home, and also appeal to the homeowner's tastes. Each designers must buy an item in four hours with different amounts of money: one getting £200, one getting £500 and one...

  • Dickinson's Real Deal
    Dickinson's Real Deal
    Dickinson's Real Deal is an ITV, UK modern antiques and collectables television programme presented by David Dickinson. The new series air on the ITV Network whereas old episodes are repeated on ITV3.-The show:...

  • The Alan Titchmarsh Show
    The Alan Titchmarsh Show
    The Alan Titchmarsh Show is a British daytime TV chat show broadcast between 3 and 4pm weekdays on the ITV Network.-Format:The programme made its debut on ITV in 2007. It focused on the theme of "The Best of British" focusing on food, entertainment and celebrities in a mid-afternoon slot...

  • Midsomer Murders
    Midsomer Murders
    Midsomer Murders is a British television detective drama that has aired on ITV since 1997. The show is based on the books by Caroline Graham, as originally adapted by Anthony Horowitz. The lead character is DCI Tom Barnaby who works for Causton CID. When Nettles left the show in 2011 he was...

  • The Chase
    The Chase (game show)
    The Chase is a British game show, broadcast on ITV . It is hosted by Bradley Walsh. The chasers are Mark Labbett, Shaun Wallace, both of whom have been Chasers since Series 1, Anne Hegerty, who joined them in Series 2, and Paul Sinha, who debuted in Series 4.-Format:A team of 4 contestants attempt...

  • Britain's Best Dish
    Britain's Best Dish
    Britain's Best Dish is a British daytime cookery show on ITV hosted by Mary Nightingale. Amateur cooks from around the UK compete to cook "Britain's Best Dish" and a prize of £10,000. The judges are Ed Baines, John Burton Race and Jilly Goolden...

  • Dinner Date
  • ITV Regional News
    ITV News
    ITV News is the branding of news programmes on the British television network ITV. Since 1955, ITV's news bulletins have been produced by Independent Television News . The channel's news coverage has won awards from the Royal Television Society, Emmy Awards and BAFTAs. Between 2004 and 2008, the...


Primetime programming

  • ITV News at 6:30
  • Emmerdale
    Emmerdale
    Emmerdale, is a long-running British soap opera set in Emmerdale , a fictional village in the Yorkshire Dales. Created by Kevin Laffan, Emmerdale was first broadcast on 16 October 1972...

  • Coronation Street
    Coronation Street
    Coronation Street is a British soap opera set in Weatherfield, a fictional town in Greater Manchester based on Salford. Created by Tony Warren, Coronation Street was first broadcast on 9 December 1960...

  • Tonight
    Tonight (TV series)
    Tonight is a British television newsmagazine, produced by ITV Studios and ITN for the ITV network. Since 1999, Tonight replaced the long-running investigative series World in Action...

  • Countrywise
    Countrywise
    Countrywise is a British television series on ITV, in which broadcaster Paul Heiney and the team of reporters look at the best of Britain's coast and country, with contributions from the ITV regions. Quite often, the classical historian Bettany Hughes appears on the programme, when she is...

  • I'm a Celebrity...Get Me Out of Here!
  • Paul O'Grady Live
    Paul O'Grady Live
    Paul O'Grady Live was a British comedy chat show hosted by Paul O'Grady, that began airing on 10 September 2010 on ITV1 and ITV1 HD/STV HD/UTV HD in the United Kingdom. The show is a Friday night chat show that features a mixture of celebrity guests, airing at 21:00. The show culminates with...

  • Documentaries
  • Drama Premieres
  • ITV News at Ten

Weekend programming

  • You've Been Framed
    You've Been Framed
    You've Been Framed is a British television show, produced by ITV Studios for ITV where viewers send in humorous home videos. It is currently narrated by the comedian Harry Hill....

  • Harry Hill's TV Burp
    Harry Hill's TV Burp
    Harry Hill's TV Burp is a British television comedy programme produced by Avalon Television for ITV and hosted by comedian Harry Hill. The show presents a satirical look at the week's television, including extracts from TV shows with added sketches, observational voice-overs, and guest appearances...

  • Sing If You Can
    Sing If You Can
    Sing If You Can is an ITV1 game show which features celebrities attempting to sing in front of a live studio audience whilst various attempts are made to disrupt their performances. It is presented by Keith Lemon and Stacey Solomon, though originally Vernon Kay was scheduled to host, but he felt...

  • Odd One In
    Odd One In
    Odd One In is a British comedy panel game show, broadcast on the ITV Network. It is hosted by Bradley Walsh. The regular Home Team are Peter Andre and Jason Manford, the Away Team are two guest celebrities who change each week.-Format:...

  • Britain's Got Talent
    Britain's Got Talent
    Britain's Got Talent is a British television talent show competition which started in June 2007 and originated from the Got Talent series. The show is produced by FremantleMedia's TalkbackThames and Simon Cowell's production company SYCOtv. The show is broadcast on ITV in Britain and TV3 in Ireland...

  • Penn & Teller: Fool Us
    Penn & Teller: Fool Us
    Penn & Teller: Fool Us is a British entertainment comedy television programme. Hosted by Jonathan Ross, Fool Us is a magic competition show, which challenges magicians to perform in front of American magician/comedian duo Penn & Teller...

  • Piers Morgan's Life Stories
    Piers Morgan's Life Stories
    Piers Morgan's Life Stories, also known as Life Stories, is a British television chat show presented by journalist Piers Morgan. Filmed in front of a studio audience, each programme is devoted to one special celebrity guest. The interviews are intimate, in-depth and emotionally-charged as Piers...

  • The X Factor
    The X Factor (UK)
    The X Factor is a British television music competition to find new singing talent. Created by Simon Cowell, it began in September 2004 and is contested by aspiring singers drawn from public auditions. It is the originator of the international X Factor franchise. The seven series of the show to date...

  • The Cube
    The Cube (game show)
    The Cube is a BAFTA Award–winning British television game show which first aired on ITV on 22 August 2009. Presented by Phillip Schofield, it offers contestants the chance to win a top prize of £250,000 by completing challenges from within a 4x4x4 metre Perspex cube...

  • The Royal
    The Royal
    The Royal is a British medical drama series produced by ITV. The show comprises one hour episodes which were normally first aired on ITV in the Sunday early evening slot....

  • Dancing on Ice
    Dancing on Ice
    Dancing on Ice is a British television show co-hosted by Christine Bleakley and Philip Schofield, in which celebrities and their professional partners figure skate in front of a panel of judges. The format, devised by LWT and Granada Television, has been a prime-time hit in eight different...

  • Wild at Heart
    Wild at Heart (TV series)
    Wild at Heart is a current ITV television drama series about a Bristol-based vet and his family emigrating to start a game park in South Africa. The show premiered in January 2006 and has recently finished screening its sixth series...

  • Popstar to Operastar
    Popstar to Operastar
    Popstar to Operastar is a British television programme singing competition based around the training of pop stars of current to be able to sing opera. The show began airing on ITV on 15 January 2010 at 9pm. The show is repeated on TV3 Ireland on Saturday evening. The programme is produced by...

  • Drama Premieres
  • ITV News

Nighttime programming

  • Movies
  • Primetime repeats
  • The Zone
    The Zone (ITV)
    The Zone is the name given to the strand of shopping and gaming programming on ITV1 and a television channel available on Freeview. The programme is an interactive home shopping and gaming show, featuring items from QVC up for sale, with gaming segments from Jackpot247...

  • The Jeremy Kyle Show
    The Jeremy Kyle Show
    The Jeremy Kyle Show is an award-winning British daytime television tabloid talk show presented by Jeremy Kyle that has been broadcast on ITV since 4 July 2005. The show is recorded and produced by Granada Television at the Granada Studios on Quay Street in Manchester city centre and broadcast each...

  • Crossing Jordan
    Crossing Jordan
    Crossing Jordan is an American television crime/drama series that aired on NBC from September 24, 2001 to May 16, 2007. It stars Jill Hennessy as Jordan Cavanaugh, M.D., a crime-solving forensic pathologist employed in the Suffolk County, Massachusetts, Medical Examiner's Office...

  • In Plain Sight
    In Plain Sight
    In Plain Sight is an American dramatic television series on USA Network. The series revolves around Mary Shannon , a Deputy United States Marshal attached to the Albuquerque, New Mexico office of the Federal Witness Security Program , more commonly known as the Federal Witness Protection Program...

  • Swingtown
    Swingtown
    Swingtown was an American television series created by Mike Kelley as a summer replacement series for CBS. The show was a period and relationship drama about the impact of sexual and social liberation in 1970s American suburban households, with story arcs involving open marriages and key...

  • ITV Nightscreen
    ITV Nightscreen
    ITV Nightscreen is a scheduled programme on the United Kingdom's ITV television network, consisting of a sequence of animated pages of information about ITV's upcoming programmes, features and special events, with an easy listening music soundtrack. The programme is used to fill the station's...

  • ITV News at 5:30


ITV1 HD

A high-definition simulcast of ITV1, ITV1 HD, debuted on 2 December 2009 with the technical launch of the Freeview HD service. The channel has its roots in ITV HD, which began as a trial service in 2006 on a low-power digital terrestrial (DVB-T
DVB-T
DVB-T is an abbreviation for Digital Video Broadcasting — Terrestrial; it is the DVB European-based consortium standard for the broadcast transmission of digital terrestrial television that was first published in 1997 and first broadcast in the UK in 1998...

) channel from London's Crystal Palace transmitting station, and on Telewest
Telewest
Telewest, formerly Telewest Broadband and Telewest Communications was a cable Internet, broadband internet, telephone supplier and cable television provider in the United Kingdom...

 TV Drive cable service. The channel was revived on 7 June 2008 in time for the UEFA Euro 2008 football tournament, this time exclusively available on the Freesat
Freesat
Freesat is a free-to-air digital satellite television joint venture between the BBC and ITV plc, serving the United Kingdom. The service was formed as a memorandum in 2007 and has been marketed since 6 May 2008...

 digital satellite service With its debut on Freeview HD, the channel was re-branded as ITV1 HD in December 2009.

ITV1 +1

On 1 September 2009 it was announced that ITV1 would get a one-hour timeshift on digital satellite and Virgin Media, on 1 October 2009, subject to the Competition Commission's ruling on the contract rights renewal system. However on 18 September 2009, it was announced that ITV1 +1 has been postponed until further notice. Prior to this announcement, EPG data for the service had appeared on satellite.

The Competition Commission delayed the final decision in its review of ITV's Contract Rights Renewal undertakings to the end of February 2010 because it had to consider the "significant" submissions it has received.

On 19 January 2010, the Competition Commission delivered its provisional findings, ruling that audiences for both ITV1 +1 and ITV1 HD will be accredited to ITV1's commercial impacts. The Competition Commission recognised that the broadcaster had been deterred from launching new ways of delivering ITV1, because of the way media buying is currently conducted under the established contracts rights renewal (CRR) mechanism. However, the regulator rejected ITV's proposed removal of large elements of the "outdated" CRR Undertakings while maintaining an obligation on ITV to offer ITV1 airtime on "fair and reasonable" terms. The Competition Commission announced that such a change would leave the process too open to interpretation and that they were "not likely to be either practicable or effective in addressing the adverse effects of the merger".

On 12 May 2010, the Competition Commission stood by its provisional decision to retain the contracts rights renewal system – but it added that the mechanism should be dropped at some point and that the entire UK TV ad sales market needs a review. "ITV1 remains a 'must have' for certain advertisers and certain types of campaign," said the chairman of the CRR review group at the Competition Commission, Diana Guy. "Despite all the changes in this market, no other channel or medium can come close to matching the size of audience that ITV regularly provides. So the essential reason for the CRR undertakings remains: to protect advertisers and other commercial broadcasters." The ITV chief executive, Adam Crozier, said that the ruling was "out of touch and damaging for the interests of creative Britain". He added that it was "unlikely" that ITV would look to seek a judicial review but that ITV would redouble its lobbying campaign for a liberalisation of regulation and "urgent modernisation" of competition law. But the commission said there was "virtual unanimity" among advertisers, media agencies, commercial broadcasters and trade bodies that CRR should be kept "in some form". The commission confirmed that the CRR remedy should be broadened to include ITV+1 and ITV's high definition channels.

On 27 July 2010, the House Of Lords
House of Lords
The House of Lords is the upper house of the Parliament of the United Kingdom. Like the House of Commons, it meets in the Palace of Westminster....

 confirmed plans to launch an inquiry into the television advertising market, which will "pay particular attention" to the CRR mechanism. The Lords committee will investigate the declining revenues that commercial broadcasters gain from the sale of advertising across their networks. The members will also consider possible changes to current ad market regulation, including the CRR system, product placement rules and the scheduling and sale of advertising. The committee wants to hear evidence on the current levels of regulation and what impact a relaxation of the rules could have on the commercial broadcasting sector. Interested parties must submit written evidence to the inquiry by September 24, with oral evidence to be heard in October. A written report is expected to follow in late 2010 or early 2011.

On 3 August 2010, ITV plc announced the launch of ITV1 +1 would take place in Q1 2011, with BARB later reporting that the channel would be launched on 11 January 2011. In December 2010 full testing of all six regions began on satellite.

ITV1 +1 was launched on 11 January 2011 on Freesat channel 112, Freeview channel 33, Sky channel 131 and Virgin Media channel 114. ITV1 broadcasts 22 different editions of digital satellite, but the timeshifted service only transmits six macro regional variants:
  • London
  • South East Macro (encompassing Meridian and Anglia)
  • West Macro (encompassing Wales & West and Westcountry)
  • Central
  • Yorkshire/Tyne Tees Macro (encompassing Yorkshire and Tyne Tees)
  • Granada/Border Macro (encompassing Granada and Border)

See also


External links

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