Lambie-Nairn

Lambie-Nairn

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Lambie-Nairn is an international branding agency within the WPP Group
WPP Group
WPP plc is a global media communications services company with its main management office in London, United Kingdom and its executive office in Dublin, Ireland. It is the world's largest advertising group by revenues, and employs over 150,000 people in 2,400 offices in 107 countries...

, headquartered in London with offices in Munich, Madrid, Abu Dhabi and Prague. Lambie-Nairn works with a number of high profile clients such as O2
O2
O2, o2, O2, or O2 may refer to:- Companies :* O2 Global Network, an international network for sustainable design* O2TV, a Russian independent socially-political TV channel...

, BBC
BBC
The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...

 and Telefónica
Telefónica
Telefónica, S.A. is a Spanish broadband and telecommunications provider in Europe and Latin America. Operating globally, it is the third largest provider in the world...

.

Company history


In 1976 Robinson Lambie-Nairn was established by Colin Robinson and Martin Lambie-Nairn
Martin Lambie-Nairn
Martin Lambie-Nairn is one of the most influential British graphic designers. He was the founder of his eponymous branding agency, Lambie-Nairn & Company, and is currently the creative director of branding agency Heavenly Group Ltd. His work mainly concentrates on brand identity for television...

, in January 1993 it was renamed Lambie-Nairn & Company. In 1992, Glenn Tutssel and Martin Lambie-Nairn conceived Brand Union as a cross-platform entity that could allow areas of design beyond their branding and broadcast heritage to work together. Brand Union was the ultimate holding company for Lambie-Nairn & Company and in October 1999 Brand Union was acquired by WPP
WPP Group
WPP plc is a global media communications services company with its main management office in London, United Kingdom and its executive office in Dublin, Ireland. It is the world's largest advertising group by revenues, and employs over 150,000 people in 2,400 offices in 107 countries...

. Throughout this period the Company's trading name was Lambie-Nairn.

Martin Lambie-Nairn left the company in April 2008.

Notable work

  • Channel 4 (1982)

Channel 4 was the first new British television channel since BBC2 began broadcasting in 1964. The Channel 4 identity was the first corporate identity programme specifically devised to exploit the medium of television to the full and to provide effective branding which could be developed as the character of the channel evolved.
As well as the various versions of the animating logo and the entire on-screen presentation system, the corporate design scheme covered stationery, a signing system and the branding of Channel 4 products, particularly books, records, videos and merchandising.

Channel 4's corporate identity has had a profound influence on the style of television presentation in this country and beyond and helped to establish LN as the absolute leader in this particularly specialised area of activity.
  • Anglia
    ITV1
    ITV1 is a generic brand that is used by twelve franchises of the British ITV Network in the English regions, Wales, southern Scotland , the Isle of Man and the Bailiwicks of Jersey and Guernsey. The ITV1 brand was introduced by Carlton and Granada in 2001, alongside the regional identities of their...

     (1989)

Anglia Television, part of the UK’s ITV Network, was perceived as down-market despite broadcasting to some of the most affluent communities in the country. The original identity, featuring photography of a silver hunting trophy of a knight, reinforced this perception, while also being stale, static and old fashioned.
They began to think about how knights communicated their identities, using heraldic devices on their shields and pennants. They went on to design a heraldic, flag-like pennant for the station, creating an ‘A’ out of a series of triangles. The pennant had strong associations with the knight but was infinitely more flexible. They went on to implement the new identity across all on and off–screen elements, from actual channel idents to stationery and vehicle livery. It was one of the most comprehensive corporate identity projects that Lambie-Nairn undertook in the early years.
  • TF1
    TF1
    TF1 is a national French TV channel, controlled by TF1 Group, whose major share-holder is Bouygues. TF1's average market share of 24% makes it the most popular domestic network...

     (1989)

TF1 was the largest of France’s six television stations and, in 1989, had just been privatised. Lambie-Nairn was commissioned to design a new identity to reflect its positioning as France’s No. 1 Television Channel and to modernise the channel’s image. We created a bold new logo, which embodied a complex range of references to French design and culture, from the Pernod-style lettering to the red, white and blue of the national Tricolour. The logo remains one of the most widely recognised in Europe today.
  • BBC One
    BBC One
    BBC One is the flagship television channel of the British Broadcasting Corporation in the United Kingdom. It was launched on 2 November 1936 as the BBC Television Service, and was the world's first regular television service with a high level of image resolution...

     and BBC Two
    BBC Two
    BBC Two is the second television channel operated by the British Broadcasting Corporation in the United Kingdom. It covers a wide range of subject matter, but tending towards more 'highbrow' programmes than the more mainstream and popular BBC One. Like the BBC's other domestic TV and radio...

     (1997)


In 1997, Lambie-Nairn was asked to revisit the identity in light of research undertaken by the BBC. Our strategy was to reposition it away from being ‘traditional’ and ‘established’ to be perceived as: forward looking, universally popular, self confident, diverse, solid, and feeling of oneness and unity. The concept of the balloon articulated all these values in a larger than life way and celebrated the nation by communicating: ‘BBC ONE brings the whole world to every corner of the UK.’

BBC TWO is the second channel for BBC Television in the United Kingdom. It has a high quality mix of culture, current affairs, award winning documentaries and innovative entertainment. The problem was that the audience perceived the channel as being worthy but dull. The identity that we created in 1993 completely reversed these negative perceptions of the channel. It was a long term creative property specifically designed to be continually updated to reflect the diversity of the channel’s output. Today, many of the new idents are produced by the BBC themselves.
  • S4C
    S4C
    S4C , currently branded as S4/C, is a Welsh television channel broadcast from the capital, Cardiff. The first television channel to be aimed specifically at a Welsh-speaking audience, it is the fifth oldest British television channel .The channel - initially broadcast on...

     (1993)


S4C is ‘Channel Four for Wales’: a general entertainment channel for both Welsh and English language speakers which shares much of Channel Four’s prime-time schedule. Proudly Welsh, the channel sought a contemporary image that avoided folk-culture clichés. The solution involved a new look at a very traditional symbol, the fire breathing Welsh dragon, reinterpreted as ‘everyday objects brought to life’.
The identity breathes life into a hitherto static heraldic beast. It becomes an exciting and contemporary symbol which S4C have made their own by constantly surprising the audience with the different interpretations of the dragon theme. Importantly, there is no one definitive interpretation of the dragon, but an on-going series, constantly updated.
  • Disney Channel
    Disney Channel
    Disney Channel is an American basic cable and satellite television network, owned by the Disney-ABC Television Group division of The Walt Disney Company. It is under the direction of Disney-ABC Television Group President Anne Sweeney. The channel's headquarters is located on West Alameda Ave. in...

     (1995)


Disney is one of the world’s biggest and most powerful brands. When Disney decided to extend their Disney Channel franchise to the UK, they recognised the need to take account of cultural differences outside the United States. The task was to customise this well-known brand for television viewers in the UK and elsewhere. Our solution revolved around maximising the universally recognised icon of Mickey Mouse, using a variety of visually distinctive devices to create Mickey’s silhouette.
  • VRT
    VRT
    The abbreviation VRT may be a reference to:* Vehicle Registration Tax* Verkehrsverbund Region Trier, Trier regional transport* Vision Restoration Therapy, a therapy to improve the visual field after a stroke or brain injury...

    , TV1
    Een
    Een is a village in the Netherlands. It is part of the Noordenveld municipality in Drenthe. Een has an altitude of 6 meters ....

    , Canvas
    Canvas
    Canvas is an extremely heavy-duty plain-woven fabric used for making sails, tents, marquees, backpacks, and other items for which sturdiness is required. It is also popularly used by artists as a painting surface, typically stretched across a wooden frame...

    , and Ketnet (1997)


In response to a Belgian government decree and VRT’s Board of Directors goal to increase the visibility, salience and relevance of its public service network, we were commissioned to look at the organisation’s network and genre branding.

TV1
Een
Een is a village in the Netherlands. It is part of the Noordenveld municipality in Drenthe. Een has an altitude of 6 meters ....

, now Een, was re-launched in September 1997. The key objectives were to differentiate it from broadly similar competitive landscape and to communicate core values of leadership, entertainment, Flemish roots and modernity. The sun was chosen as a universal symbol of warmth capable of a variety of entertaining executions.

VRT’s second channel suffered from low awareness and therefore the agreed brand strategy was quite different from the more populist TV1. A completely new name was chosen to position the channel more distinctly.

The chosen name – Canvas – formed the basis of the big brand idea – an empty canvas waiting to be filled with colour and movement. A two metre high mirror in the shape of the Canvas symbol was filmed in a variety of locations throughout Flanders including a beach, a fun-fair, an industrial greenhouse and the main concourse at Brussels airport.

At relevant times of the day the Canvas branding was replaced by genre branding aimed at children. Ketnet was positioned around the idea of ‘making your mark’. Animated network ID's were based on graffiti, doodles and finger painting.
  • CBBC
    CBBC
    CBBC is one of two brand names used for the BBC's children's television strands. Between 1985 and 2002, CBBC was the name given to all the BBC's programmes on TV for children aged under 14...

     & CBeebies
    CBeebies
    CBeebies is the brand used by the BBC for programming aimed at children 6 years and under. It is used as a themed strand in the UK on terrestrial television, as a separate free-to-air domestic British channel and used for international varients supported by advertising, subscription or both...

     (2002)


CBBC and the new CBeebies channels required a look and feel that would reflect and meet the diverse needs of children. Focusing on one of the universal themes of childhood – kids feeling ‘in control’, our creative idea aims to position both channels as an adult –free place.

The identities created needed to stimulate, surprise and be the fun friend who gives you access to different worlds. Overall, the channels aim to be infectious viewing for kids.

From this point, our creative core thought was, ‘its alive and it’s catching’, which led to the creation of brightly coloured green/yellow monsters that would interact, play and disrupt to build a reputation of the naughty child of BBC.
  • BBC Three
    BBC Three
    BBC Three is a television network from the BBC broadcasting via digital cable, terrestrial, IPTV and satellite platforms. The channel's target audience includes those in the 16-34 year old age group, and has the purpose of providing "innovative" content to younger audiences, focusing on new talent...

     (2003)


Lambie-Nairn has created the identity for BBC Three, the latest digital channel from the BBC which launched on 9 February 2003.

The channel offers a wide range of programming including documentaries, news, comedy, drama and music. Its target audience is made up of attitudinally young men and women in the 25-34 age bracket who are influenced by, and aim to influence youth culture.

For the identity, we needed to find a way of delivering against the core values of the channel (bold, challenging, young, risky, fresh, intelligent, British etc.). We felt that if we created a character, it could act as the intermediary between the audience and the BBC – a character that could surprise, challenge and behave unpredictably.

The character had to be unique to BBC THREE, and embody its unique tone of voice whilst retaining its link to the BBC.

Through Stuart Murphy, Channel Controller of BBC Three, we came across a character called the ‘blob’ which Aardman Studios had created.

It fitted all of our criteria for the BBC Three identity so we commissioned Aardman to develop the blobs for the idents. They exhibit a wide range of character traits, from tough and likeable to impulsive, sweet and mischievous.
  • UKTV
    UKTV
    UKTV is a digital cable and satellite television network, formed through a joint venture between BBC Worldwide, a commercial subsidiary of the British Broadcasting Corporation, and Scripps Networks Interactive, spun off from The E.W Scripps Company in 2008...

     (2000)


UK Gold is the best of British TV entertainment, with the emphasis on comedy. Lambie-Nairn created their long-established ‘fireworks’ identity used from 2000 to 2004.

Meanwhile, UK Drama is exactly what its name suggests; emotionally gripping storytelling. The new identity creates a series of drum ‘fanfares’, suitable both for ‘classic’ period drama and more contemporary material. Three drummers perform in unison under suitably dramatic, sometimes startling, lighting effects.

UK Horizons offers a broad range of factual programming, with the accent on accessibility. The identity features a flying bumblebee (nicknamed ‘The Bug’ by the production team) which goes anywhere and sees everything while relaying sounds and images to the viewer.

UK Style is presented as a colourful, multi-faceted and inspirational source of ideas for the home, garden and kitchen. The central image is of a ‘palette’ of ideas, represented on screen by the split-screen device and off screen by a simple four-part arrangement of colours or colour photography.

Play UK is a digital music and comedy channel which attracts a youth audience. We wanted to develop the idea of the 'sound' of music and comedy, and so created visuals that react to sound in a way that recalls oscilloscopes and graphic equalisers. The result is dynamic, startling and hopefully fashion-proof.

The change of name from UK Play to Play UK is a minor change, which nevertheless significantly distances the channel from the rest of the UKTV family. The identity has been implemented on-air, online and across all print material.
  • LCI
    LCI
    LCI may refer to:* La Chaîne Info, a French Cable television news channel*the Laguna Copperplate Inscription to be found in the National Museum of the Philippines* Landing Craft Infantry...

     (2005)


Following an international pitch, we have re-designed LCI (La Chaîne Info) France’s number one dedicated 24 hour satellite and cable news channel.

Whilst maintaining the core brand values of authority and integrity, our task was to modernise both the channel and its programming brands by refreshing and evolving all elements of its on-air identity.

In addition to the master channel ident and headline news title sequences, we created a flexible toolkit including a comprehensive graphic information and presentation system for use across a range of news, sports, economic, cultural and political programming. This system enables information to be presented in a clear and accessible way with maximum impact.

From the start of the project it was important that we demonstrated our in-depth understanding of LCI’s business and the competitive nature of the French news marketplace. An in-depth review of the brand’s visual and audio identity revealed an opportunity to add new branding elements. In terms of the creative execution, the flexible and ownable split-screen device echo’s the logotype and strengthens brand recognition across all elements of the identity.

O2


Lambie-Nairn created the O2
O2
O2, o2, O2, or O2 may refer to:- Companies :* O2 Global Network, an international network for sustainable design* O2TV, a Russian independent socially-political TV channel...

 brand identity after BT Cellnet asked them to create a new brand which would change perceptions. The consumer insight of “my phone is as essential to me as my house keys or my wallet; I wouldn’t leave home without it” helped to create the brand platform of ‘essential for life’ which was manifested in the name, oxygen’s chemical symbol (O2), and the key visual property of the O2 bubbles, which have become inherently associated with the brand.
Peter Erskine, the Chief Executive Officer for O2 Telefonica Europe said that “The O2 Brand is the envy of all our competitors in terms of its single-minded clarity - both visually and tonally”.

Clients


Abu Dhabi TV
Abu Dhabi TV
Abu Dhabi Al Oula is an Arabic television station that originally launched in 1969 but was re-launched in 2000 and again in 2008. It broadcasts from Abu Dhabi, capital of the United Arab Emirates and is owned by Abu Dhabi Media Company...



Al Arabiya
Al Arabiya
Al Arabiya is a Pan-Arabist Saudi-owned Arabic-language television news channel. Launched on March 3, 2003, the channel is based in Dubai Media City, United Arab Emirates, and is majority-owned by the Saudi broadcaster Middle East Broadcasting Center ....



Alhurra
Alhurra
Alhurra is a United States-based Arabic-language satellite TV channel funded by the U.S. Congress that broadcasts news and current affairs programming to audiences in the Middle East and North Africa...



Arte
Arte
Arte is a Franco-German TV network. It is a European culture channel and aims to promote quality programming especially in areas of culture and the arts...



BBC
BBC
The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...



Channel 4
Channel 4
Channel 4 is a British public-service television broadcaster which began working on 2 November 1982. Although largely commercially self-funded, it is ultimately publicly owned; originally a subsidiary of the Independent Broadcasting Authority , the station is now owned and operated by the Channel...



Discovery Channel
Discovery Channel
Discovery Channel is an American satellite and cable specialty channel , founded by John Hendricks and distributed by Discovery Communications. It is a publicly traded company run by CEO David Zaslav...



Discovery Kids
Discovery Kids
Discovery Kids is an American website owned by Discovery Communications, Inc. created for children. Until October 10, 2010, it was an American digital cable specialty channel, owned by Discovery Communications with television programming for education of children. It was launched in October 1996...



Disney Channel
Disney Channel
Disney Channel is an American basic cable and satellite television network, owned by the Disney-ABC Television Group division of The Walt Disney Company. It is under the direction of Disney-ABC Television Group President Anne Sweeney. The channel's headquarters is located on West Alameda Ave. in...



EA Games

Eurosport
Eurosport
Eurosport is a pan-European television sport network operated by French broadcaster TF1 Group. The network of channels are available in 59 countries, in 20 different languages providing viewers with European and international sporting events...



Expedia
Expedia
Expedia is an Internet-based travel website based in the US with localised sites for 21 countries...



FIFA
FIFA
The Fédération Internationale de Football Association , commonly known by the acronym FIFA , is the international governing body of :association football, futsal and beach football. Its headquarters are located in Zurich, Switzerland, and its president is Sepp Blatter, who is in his fourth...



History Channel

Hotels.com
Hotels.com
Hotels.com is an operating company of Expedia, Inc. that provides reservation services for hotel rooms and other places to stay.The company was founded in Dallas, TX in 1991 as Hotel Reservations Network by Dave Litman and Bob Diener as a toll-free telephone service, offering consumers a one-stop...



ITV
ITV
ITV is the major commercial public service TV network in the United Kingdom. Launched in 1955 under the auspices of the Independent Television Authority to provide competition to the BBC, it is also the oldest commercial network in the UK...



Ketnet

NOS
NOS
-Business:* National Occupational Standards, people are expected to achieve* New old stock, merchandise being offered for sale which was manufactured long ago but that has never been used-Geography:* NOS, IATA code for Fascene Airport, in Nosy Be, Madagascar...



NOS Journaal

O2
O2
O2, o2, O2, or O2 may refer to:- Companies :* O2 Global Network, an international network for sustainable design* O2TV, a Russian independent socially-political TV channel...



Powergen

Qatari 2022 FIFA World Cup bid
Qatari 2022 FIFA World Cup bid
The Qatar 2022 FIFA World Cup bid is the successful proposal from the government of Qatar to host the 2022 FIFA World Cup. Qatar, with a population of 1.69 million people, will be the first Arab state to host the World Cup....



Renault
Renault
Renault S.A. is a French automaker producing cars, vans, and in the past, autorail vehicles, trucks, tractors, vans and also buses/coaches. Its alliance with Nissan makes it the world's third largest automaker...



Sainsbury's

SciFi
Syfy
Syfy , formerly known as the Sci-Fi Channel and SCI FI, is an American cable television channel featuring science fiction, supernatural, fantasy, reality, paranormal, wrestling, and horror programming. Launched on September 24, 1992, it is part of the entertainment conglomerate NBCUniversal, a...



TF1
TF1
TF1 is a national French TV channel, controlled by TF1 Group, whose major share-holder is Bouygues. TF1's average market share of 24% makes it the most popular domestic network...



This Morning
This Morning (TV series)
This Morning is a British daytime television programme broadcast on ITV. As of September 2011, its main presenters are Phillip Schofield and Holly Willoughby, and Ruth Langsford and Eamonn Holmes, with various other presenters standing in for illness or contributing to sections of the programme.The...



The Weather Channel
The Weather Channel
The Weather Channel is a US cable and satellite television network since May 2, 1982, that broadcasts weather forecasts and weather-related news, along with entertainment programming related to weather 24 hours a day...


Awards and industry involvement


The company is also involved with several industry bodies having judged the branding and design categories of the Roses Design Awards, D&AD, and Eurobest. The company is also a member of D&AD’s educational council.

Awards won


2009 – Design Week Awards – Point of Sale – Sainsbury’s Bags

2009 – Benchmark Awards – Media – BBC News

2008 – Gold, WPPED Cream Awards - BBC News

2008 – Silver, WPPED Cream Awards – Wunderman

2008 – Gold, Cannes Lion - Broadcast Design – The Business Channel

2007 – WPPED Cream Awards

2006 IPA Gold - O2 UK

2006 D&AD - In-book status for D&AD Annual 2006

2005 Runner up - Marketing Week - Design Agency of the Year Award

2005 Marketing Design Award – O2

2005 Promax – Hall of Fame Award

2004 Silver. D&AD – BBC3

2003 Winner, Graphic Design, RTS – BBC3

2003 Platinum, BDA – BBC 2

2003 Platinum, BDA – CBBC

2003 Silver, Promax USA – Sci Fi idents (Sci Fi)

2003 Gold, Promax USA – Fly Boy (Sci Fi)

2003 Gold, Promax USA – Bird Eater (Sci Fi)

2003 Silver, Promax USA – Weird Pet (Sci Fi)

2003 Silver Award, D&AD – Sci Fi

2003 Golden Pencil, One Show – Sci Fi

2003 Silver, Promax Europe – Weird Pet (Sci Fi)

2003 Commendation, Marketing Society Awards – O2

2002 Gold, Promax UK – BBC Four

2001 Silver, Promax/BDA – Play UK

2001 Silver, Promax/BDA – BBC World

2000 Silver Award, D&AD – BBC Corporate Identity

2000 Silver, Promax/BDA – BBC News

2000 Silver, Promax/BDA – BBC News 24 Set Design

1999 Gold, Best On-Air Ident, Promax UK – BBC 1

1999 Winner, Corporate Identity, Design Week Awards – BBC

1999 Best of Show, Design Week Awards – BBC Corporate Identity

1999 Gold, Promax Europe – UK Play

1998 Gold, RTS Graphic Design – BBC 1

1998 Prince Philip Award for Design Excellence

1998 Gold, Promax UK – BBC 2

1998 Silver, Promax/BDA, BBC Radio 3, To Be Or Not To Be

1998 Silver, Promax/BDA – UK Style

1998 Silver, Promax UK - BBC Radio 3 – To Be Or Not To Be

1997 Design Week Award for Television Graphics – PowerGen

1997 D&AD President’s Award

1996 Special Award for Graphics, Creative Club Belgium – Ka2

1995 PROMAX Gold Medallion Award for Orbit Satellite

1995 Gold, PROMAX UK, Best On-Air Ident – Ka2

1994 Silver, PROMAX/BDA, Lambie-Nairn Showreel

1993 Silver Award, BDA – High Interest – Channel 4 title sequence

1993 Gold Award, BDA – TV5 Nordic

1991 Silver Award D&AD, Most Outstanding TV Graphics

1988 Creative Circle Honours

1986 Creative Circle Honours

1986 D&AD Silver Award for the most outstanding animation

1985 Creative Circle Honours

1985 D&AD Silver Award for 30 second television commercial

1985 D&AD Silver Award for the most outstanding animation

1983 D&AD Silver Award for most outstanding graphics in a television commercial

1983 D&AD Silver Award for most outstanding range of packaging

1983 D&AD Silver Award for most outstanding corporate identity

1983 D&AD Gold Award for Design