Good Garage Scheme
Encyclopedia
Good Garage Scheme is a series of same name automobile repair shop
Automobile repair shop
An automobile repair shop is a place where automobiles are repaired by auto mechanics and electricians.- Types :The automotive garage can be divided in so many category....

 monitoring schemes in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 (UK), each of which aims to improve industry repair standards for the benefit of consumers. Initially, Trade Secretary Stephen Byers
Stephen Byers
Stephen John Byers is a British Labour Party politician who was the Member of Parliament for North Tyneside from 1997 to 2010; in the previous parliament, from 1992, he represented Wallsend...

 raised the idea for a government "good garage" scheme in December 2000. After Good Garage Scheme (government) was released in 2002, the motor industry sought to develop its own good garage scheme in May 2003 as a way of self-regulating its garage members. By 2006, the motor industry had not implemented its Good Garage Scheme (industry). At about that same time, Coventry, England based Forte Lubricants, a manufacturer of petrol and diesel-operated engine additives typically used in garages, maintained a website that supported Forte Lubricants' own association of vehicle workshops/garages, where each member garage agreed to comply with some of the good garage scheme material published by the Department of Trade and Industry. The resulting Good Garage Scheme (Forte), an online self-regulatory body
Self-regulatory organization
A self-regulatory organization is an organization that exercises some degree of regulatory authority over an industry or profession. The regulatory authority could be applied in addition to some form of government regulation, or it could fill the vacuum of an absence of government oversight and...

 operated by Forte Lubricants for independent workshops and Minister for Transport
Minister for Transport, Infrastructure and Climate Change
The Minister for Housing and Transport is a member of the Scottish Government who works to the Cabinet Secretary for Infrastructure and Capital Investment...

 Centres throughout the United Kingdom, has grown from about 800 member garages in 2006 to about 3,000 member garages in 2010.

Good Garage Scheme (government) and Good Garage Scheme (industry)

In December 2000, Trade Secretary Stephen Byers
Stephen Byers
Stephen John Byers is a British Labour Party politician who was the Member of Parliament for North Tyneside from 1997 to 2010; in the previous parliament, from 1992, he represented Wallsend...

, a British
British people
The British are citizens of the United Kingdom, of the Isle of Man, any of the Channel Islands, or of any of the British overseas territories, and their descendants...

 Labour Party
Labour Party (UK)
The Labour Party is a centre-left democratic socialist party in the United Kingdom. It surpassed the Liberal Party in general elections during the early 1920s, forming minority governments under Ramsay MacDonald in 1924 and 1929-1931. The party was in a wartime coalition from 1940 to 1945, after...

 politician who was the Member of Parliament
Member of Parliament
A Member of Parliament is a representative of the voters to a :parliament. In many countries with bicameral parliaments, the term applies specifically to members of the lower house, as upper houses often have a different title, such as senate, and thus also have different titles for its members,...

 (MP) for North Tyneside
North Tyneside (UK Parliament constituency)
North Tyneside is a constituency represented in the House of Commons of the Parliament of the United Kingdom. It elects one Member of Parliament by the first past the post system of election.-Boundary review:...

 from 1997
United Kingdom general election, 1997
The United Kingdom general election, 1997 was held on 1 May 1997, more than five years after the previous election on 9 April 1992, to elect 659 members to the British House of Commons. The Labour Party ended its 18 years in opposition under the leadership of Tony Blair, and won the general...

 to 2010, raised the idea of "good garage" schemes for garages along the same lines as the AA star ratings for hotels or Michelin stars for restaurants. By September 2001, the UK government released details of a 'good garage' scheme proposal to address sub-standard servicing operations in the consumer market. Presented in a 2001 Department of Trade and Industry (DTI) task force report entitled Jacking Up Standards, the Good Garage Scheme (government) provided that the government would assist fleet managers to identify garages that offer a better quality service, and would more particularly address received complaints. Detractors to the proposals indicated that it duplicated work already done by the Retail Motor Industry Federation
Retail Motor Industry Federation
The Retail Motor Industry Federation represents the interests of motor industry operators in England, Wales, Northern Ireland and the Isle of Man, providing sales and services to motorists and businesses...

 (RMI) and, per the Society of Motor Manufacturers and Traders
Society of Motor Manufacturers and Traders
The Society of Motor Manufacturers and Traders is the trade association for the United Kingdom motor industry. It "promote the interests of the UK automotive industry at home and abroad".-History:...

, the proposal did not go far enough and needed a compulsory licensing programme for servicing operations. In response, the Department of Trade and Industry made efforts to include kitemarks
Kitemark
The Kitemark is a UK product and service quality certification mark which is owned and operated by The British Standards Institution ....

 for respected mechanics, but by the summer of 2002 admitted that including that UK product and service quality certification mark was difficult to organise with the kitemark trademark
United Kingdom trade mark law
A trademark is a way for one party to distinguish themselves from another. In the business world, a trademark provides a product or organisation with an identity which cannot be imitated by its competitors....

 owner, The British Standards Institution
BSI Group
BSI Group, also known in its home market as the British Standards Institution , is a multinational business services provider whose principal activity is the production of standards and the supply of standards-related services.- History :...

. In August 2002, RMI announced that it had its own Good Garage scheme to allow the garage industry itself to establish a mark of quality to boost consumer confidence.
In September 2002, DTI Consumer Minister Melanie Johnson
Melanie Johnson
Melanie Jane Johnson is a Labour politician in the United Kingdom.-Early life:Johnson attended the Independent Clifton High School in Clifton, Bristol. Leaving Bristol for London, Johnson studied at University College London, gaining a BA in Philosophy and Ancient Greek...

 released Good Garage Scheme (government), a Government-backed voluntary code having minimum standards "backed by regular undercover checks to ensure garages meet the standards." The scheme, summarized in a "Be Garage Wise" guide, had no funding and Ministers
Minister (government)
A minister is a politician who holds significant public office in a national or regional government. Senior ministers are members of the cabinet....

 expected the funding to come from the motor industry itself "as the price it has to pay to put its own house in order." Significantly, the government did not invite trade associations such as RMI, the Society of Motor Manufacturers and Traders, and the Scottish Motor Industry Association to the DTI Good Garage scheme announcement meeting; each association previously had refused to submit garages within their organizations to a system of independent inspection. About a week after DTI's Good Garage scheme announcement, trade associations announced that they would develop their own Good Garage scheme to be maintained by a self-regulatory body
Self-regulatory organization
A self-regulatory organization is an organization that exercises some degree of regulatory authority over an industry or profession. The regulatory authority could be applied in addition to some form of government regulation, or it could fill the vacuum of an absence of government oversight and...

. In May 2003, motor industry representatives and representatives from the Office of Fair Trading signed an agreement to create an industry run Good Garage Scheme (industry) that would set standards for local garages.

By February 2006, the motor industry had not yet implemented its promised Good Garage Scheme (industry). In addition, the British Standards Institute, who had been trying to expand their kitemark
Kitemark
The Kitemark is a UK product and service quality certification mark which is owned and operated by The British Standards Institution ....

 quality of assurance to include British motor mechanics, had received fewer than 100 applications and only issued three license to Britain's 25,000 motor workshops. Although these efforts were not succeeding, an Internet website www.goodgaragescheme.co.uk, run by Forte Lubricants, was bringing in good garage scheme members as part of an internet-based association of vehicle workshops/garages.

Good Garage Scheme (Forte)

Forte Lubricants (Forte or Forté) is a manufacturer of petrol and diesel-operated engine additives, including products such as engine oil fortifiers, engine oil system protectors, cooling system flushes, brake cleaners, air conditioner treatment, cooling system conditioners, as well as other products typically use by garages. Forte Lubricants is a division of Illinois Tool Works Ltd
Illinois Tool Works
Illinois Tool Works Inc. or ITW is a Fortune 200 company that produces engineered fasteners and components, equipment and consumable systems, and specialty products. It was founded in 1912 by Byron L...

 and operates throughout the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 with a regional network of 100+ sales agents in 11 regions and works with around 9,000+ garages, workshops and franchised dealers. In 1997, Forte Lubricants had an about 40% share of the gasoline additives market in India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

.

On September 23, 2002, seven days after DTI Consumer Minister Melanie Johnson
Melanie Johnson
Melanie Jane Johnson is a Labour politician in the United Kingdom.-Early life:Johnson attended the Independent Clifton High School in Clifton, Bristol. Leaving Bristol for London, Johnson studied at University College London, gaining a BA in Philosophy and Ancient Greek...

 released the government Good Garage scheme, Forte Lubricants registered goodgaragescheme.com as a domain name
Domain name
A domain name is an identification string that defines a realm of administrative autonomy, authority, or control in the Internet. Domain names are formed by the rules and procedures of the Domain Name System ....

. In 2003, just after motor industry representatives and representatives from the Office of Fair Trading
Office of Fair Trading
The Office of Fair Trading is a not-for-profit and non-ministerial government department of the United Kingdom, established by the Fair Trading Act 1973, which enforces both consumer protection and competition law, acting as the UK's economic regulator...

 (OFT) signed an agreement to create an industry run Good Garage Scheme, the Office of Fair Trading issued a car service checklist that recommended to garages what should be included in a service and enabled consumers to compare what different garages offer as part of a car service. Forte Lubricants then began using the Office of Fair Trading's car service checklist in its promotional material. The Office of Fair Trading felt that Forte Lubricants' usage of the checklist as well as usage of the OFT's name and logo in its marketing material lead to consumers to believe that the OFT recommended the use of a fuel system cleaner and an engine oil flush, neither of which were addressed by the Office of Fair Trading. In general, the OFT does not approve any products or recommend what products should be used by garages when providing a car service.Forte took advantage of the governments check list and added the use of their products as part of the checklist purely to drive up sales of forte products on the unsuspecting public. In response to a request by the Office of Fair Trading, Forte Lubricants agreed in June 2003 to stop using the OFT's name and logo in Forte's marketing material.

In the summer of 2005, goodgaragescheme.com received 15,000 visitors, each of whom were able post their garage comments on the website in much the same way that buyers and sellers on eBay
EBay
eBay Inc. is an American internet consumer-to-consumer corporation that manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide...

 get a rating. By November 2006, Forte sponsored goodgaragescheme.com had been developed into Good Garage Scheme (Forte), an online organisation designed to help motorists find a trustworthy garage. In addition, Good Garage Scheme (Forte) had registered 810 garages and made plans to obtain 3,000 garage members by December 2007 under the guidance of Forte's sales director, Bob Welch. In December 2006, Simon Butler created the website whichgarage.co.uk in competition with goodgaragescheme.com for honest and reliable garage advertisements.

Under the Good Garage Scheme (Forte) publicized in November 2006, Forte Lubricant inspectors would observe each garage applicant to see if they had the proper equipment and that customers were made aware beforehand of likely costs and time and were consulted before any changes were made. Once becoming a member of Good Garage Scheme (Forte), a garage was required to comply with a 50-point checklist approved by the Office of Fair Trading as part of an industry standard servicing programme. In addition, there was to be "notices in reception areas informing customers of their rights - for instance, they must be shown the replaced part should they ask to see it, and there should be a guarantee leaflet should anything go wrong. Moreover, a complaints procedure should also be in place." As noted by Forte Lubricants marketing manager Rachel Greasby "Garages in the Good Garage Scheme have a good reputation and are properly vetted by us."

In February 2007, Good Garage Scheme (Forte) had 1,200 members. By May 2007, more than 1,500 garages were involved with Good Garage Scheme (Forte). Now a lot of the garages are realising what a con this is and are leaving the scheme as they are only interested in selling product In June 2007, when English
England
England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...

 actor
Actor
An actor is a person who acts in a dramatic production and who works in film, television, theatre, or radio in that capacity...

 and comedian
Comedian
A comedian or comic is a person who seeks to entertain an audience, primarily by making them laugh. This might be through jokes or amusing situations, or acting a fool, as in slapstick, or employing prop comedy...

 Ricky Tomlinson
Ricky Tomlinson
Eric Tomlinson , known by his stage name Ricky Tomlinson, is an English actor and comedian, best known for his roles as Bobby Grant in Brookside, DCI Charlie Wise in Cracker and James "Jim" Royle in The Royle Family....

's Liverpool
Liverpool
Liverpool is a city and metropolitan borough of Merseyside, England, along the eastern side of the Mersey Estuary. It was founded as a borough in 1207 and was granted city status in 1880...

-based Royle Motors garage joined Good Garage Scheme (Forte), the online Forte association had more than 1,700 members. "We've joined the Good Garage Scheme because we think it's important to raise the reputation of garages like ours and show we adhere to strict customer service guidelines," actor Tomlinson said at the time his garage became a member.

In March 2009, the Good Garage Scheme (Forte) launched a 21-point "Spring Check" for vehicle components such as engine oil, coolant system, brakes, tyres, windscreens, wipers, and lights. Phil Dugmore, Technical Manager at Forte, noted, "The Spring Check will enable our membership to give motorists expert advice on the condition of their vehicles and rectify any problems." By this time, membership at Good Garage Scheme (Forte) had risen to 2600 member garages and Good Garage Scheme (Forte) registered a new website, ggsbenefits.co.uk, to serve its member garages. During the summer of 2009, Good Garage Scheme (Forte) urged its members to ensure that their vehicle air conditioning system was properly maintained "to avoid a potential major health hazard." In addition, the website of Good Garage Scheme (Forte) was attracting more than 12,000 new visitors a month, each staying on the site for nearly five minutes. In response, Good Garage Scheme (Forte) launched an improved version of its goodgaragescheme.com website to better enable motorists to find one of its now 2,734 member garages and to handle the 20,000 customer feedback forms received every month. By January 2010, Good Garage Scheme (Forte) had 2,811 member garages. Reported to have been launched in 2006, Good Garage Scheme (Forte) had expanded its consumer protection structure to include a five-star rating system based on a strict Code of Conduct and a 50-point Industry Standard Service.

In August 2010, the United Kingdom product-testing and campaigning charity
Charitable organization
A charitable organization is a type of non-profit organization . It differs from other types of NPOs in that it centers on philanthropic goals A charitable organization is a type of non-profit organization (NPO). It differs from other types of NPOs in that it centers on philanthropic goals A...

 Which?
Which?
Which? is a product-testing and consumer campaigning charity with a magazine, website and various other services run by Which? Ltd ....

 performed an undercover investigation of garages and found that 64 per cent of automobile faults were rectified by the garages affiliated to the Bosch Car Service scheme, 60 per cent of the automobile were rectified by garages under the Motor Codes, a scheme organised by the Society of Motor Manufacturers and Traders
Society of Motor Manufacturers and Traders
The Society of Motor Manufacturers and Traders is the trade association for the United Kingdom motor industry. It "promote the interests of the UK automotive industry at home and abroad".-History:...

, 43 per cent of the problems were fixed by garages not affiliated with any scheme, and 39 per cent of the problems were fixed by garages under the Good Garage Scheme (Forte). In September 2010, Good Garage Scheme (Forte) launched its largest-to-date national television advertising campaign. A month later, Good Garage Scheme (Forte) posted a three-minute video on its member benefits website www.ggsbenefits.co.uk to reiterate how members can improve customer service. In a November 25, 2010 press release, Good Garage Scheme (Forte) noted that it "has more than 3,000 members" that are "independent garages and workshops." Any garage that fails to follow the code of conduct is removed from the scheme.

See also


External links

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