FAME is a retail branding agency headquartered in Minneapolis, Minnesota

Minnesota

Minnesota is a U.S. state located in the Midwestern United States. The twelfth largest state of the U.S., it is the twenty-first most populous, with 5.3 million residents. Minnesota was carved out of the eastern half of the Minnesota Territory and admitted to the Union as the thirty-second state...

. Founded in 1990, it is part of the TBWA

TBWA

TBWA Worldwide is an international advertising agency whose headquarters are in Midtown Manhattan, New York City, United States. The Agency is a unit of Omnicom Group, the world's largest advertising agency holding company. It was founded in 1970 in Paris, France, by William G...

 Network and Omnicom Group

Omnicom Group

Omnicom Group is a holding company whose agencies provide marketing and communications services in the disciplines of advertising, customer relationship management , strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and...

 portfolio. In 2010, FAME was named TBWA's fastest growing agency.

Business Operations

FAME’s capabilities include marketing

Marketing

Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...

 and advertising

Advertising

Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

 disciplines such as strategic planning

Strategic planning

Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy. In order to determine the direction of the organization, it is necessary to understand its current position and the possible avenues...

, broadcast

Broadcast

Broadcast or Broadcasting may refer to:* Broadcasting, the transmission of audio and video signals* Broadcast, an individual television program or radio program* Broadcast , an English electronic music band...

, print

Printing

Printing is a process for reproducing text and image, typically with ink on paper using a printing press. It is often carried out as a large-scale industrial process, and is an essential part of publishing and transaction printing....

, out of home, direct marketing

Direct marketing

Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate straight to the customer, with advertising techniques such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional...

, promotion

Promotion (marketing)

Promotion is one of the four elements of marketing mix . It is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer's purchasing decision....

s, research

Research

Research can be defined as the scientific search for knowledge, or as any systematic investigation, to establish novel facts, solve new or existing problems, prove new ideas, or develop new theories, usually using a scientific method...

, and media planning

Media planning

Media planning is generally the task of a media agency and entails finding the most appropriate media platforms for a client's brand or product...

, in addition to comprehensive retail branding. This expertise encompasses brand identity development, interior design

Interior design

Interior design describes a group of various yet related projects that involve turning an interior space into an effective setting for the range of human activities are to take place there. An interior designer is someone who conducts such projects...

, fixture design, product development, graphic design

Graphic design

Graphic design is a creative process – most often involving a client and a designer and usually completed in conjunction with producers of form – undertaken in order to convey a specific message to a targeted audience...

, visual display, point-of-sale, in-store digital media

Digital media

Digital media is a form of electronic media where data is stored in digital form. It can refer to the technical aspect of storage and transmission Digital media is a form of electronic media where data is stored in digital (as opposed to analog) form. It can refer to the technical aspect of...

, package design, seasonal and promotional signing, and collateral design.

Innovation

In 2001, FAME was the first agency to open an on-site retail lab. Branded "Once Famous," the boutique was set up as a home furnishings gift store. Once Famous allowed FAME to directly observe shopping patterns and gather insights in an actual retail environment. Open for three years, the 2200 square feet (204.4 m²) store was equipped with multiple cameras and microphones and an observatory lab housed in an adjacent focus group space.

Awards

• Addy
• AIGA
• American Graphic Design
• Graphis
• HOW
• National Retail Federation
• MarCom
• P-O-P Times
• PRINT
• Tellyhttp://www.tellyawards.com/winners/
• The Show

Campaign Involvement

• Take Charge of Education, the Target
  Target Corporation
  Target Corporation, doing business as Target, is an American retailing company headquartered in Minneapolis, Minnesota. It is the second-largest discount retailer in the United States, behind Walmart. The company is ranked at number 33 on the Fortune 500 and is a component of the Standard & Poor's...
  
   credit card program that donates 1% of consumer purchases to the K-12 school of their choice. As of September 2009, Target has awarded $273 million to schools nationwide.
• Target World Challenge, an invitational golf event hosted by Tiger Woods.
• Start Something, the Target and Tiger Woods Foundation program that offers assistance to underprivileged youth.
• Target House, the residence for patients’ family members at St. Jude Children’s Research Hospital in Memphis, TN.
• One Spot dollar store concept within Target stores.

Clients

• AOL
  AOL
  AOL Inc. is an American global Internet services and media company. AOL is headquartered at 770 Broadway in New York. Founded in 1983 as Control Video Corporation, it has franchised its services to companies in several nations around the world or set up international versions of its services...
  
  
• Becker Group
• Best Buy
  Best Buy
  Best Buy Co., Inc. is an American specialty retailer of consumer electronics in the United States, accounting for 19% of the market. It also operates in Mexico, Canada & China. The company's subsidiaries include Geek Squad, CinemaNow, Magnolia Audio Video, Pacific Sales, and, in Canada operates...
  
  
• Cafe di Napoli
• Caribou Coffee
  Caribou Coffee
  Caribou Coffee Company is a specialty coffee and espresso retailer, the second largest in the United States after Starbucks. Caribou sells coffee, tea, and bakery goods in 415 company-owned coffeehouses in 16 states and the District of Columbia, as well as 126 franchise locations worldwide.-...
  
  
• Crayola
  Crayola
  Crayola is a brand of artists' supplies manufactured by Crayola LLC, which was founded in 1885 as Binney & Smith. It is best known for its crayons...
  
  
• Dreamworks
  DreamWorks
  DreamWorks Pictures, also known as DreamWorks, LLC, DreamWorks SKG, DreamWorks II Distribution Co., LLC, DreamWorks Studios or DW Studios, LLC, is an American film studio which develops, produces, and distributes films, video games and television programming...
  
  
• Dress Barn
• Edina Realty Home Services
  Edina Realty Home Services
  Edina Realty Home Services, based in Edina, Minnesota, is the largest real estate company in Minnesota by sales volume and transaction sides. In 2010, the company conducted 25,000 real estate transactions and $5.3 billion in sales volume....
  
  
• Energizer
• Epcon Communities
• Express Oil Change & Service Center
• General Mills
  General Mills
  General Mills, Inc. is an American Fortune 500 corporation, primarily concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known brands, such as Betty Crocker, Yoplait, Colombo, Totinos, Jeno's, Pillsbury, Green...
  
  
• Gilette
  Gilette
  Gilette is a commune in the Alpes-Maritimes department in southeastern France.-Population:The inhabitants are called Gilettois.-References:*...
  
  
• IMG
• Hot Mama
  Hot Mama
  "Hot Mama" is the title of song written by Tom Shapiro and Casey Beathard, and recorded by American country singer Trace Adkins. It was released in September 2003 as the lead single from the album, Comin' On Strong. The song peaked at number 5 on the U.S. Billboard Hot Country Singles & Tracks ...
  
  
• Jo-Ann Stores
• La-Z-Boy
  La-Z-Boy
  La-Z-Boy Incorporated is a furniture manufacturer based in Monroe, Michigan, USA which makes home furniture, including upholstered recliners, sofas, stationary chairs, and sleeper sofas...
  
  
• Let's Dish!
• Marshall Field's
  Marshall Field's
  Marshall Field & Company was a department store in Chicago, Illinois that grew to become a major chain before being acquired by Macy's Inc...
  
  
• Mattel
  Mattel
  Mattel, Inc. is the world's largest toy company based on revenue. The products it produces include Fisher Price, Barbie dolls, Hot Wheels and Matchbox toys, Masters of the Universe, American Girl dolls, board games, and, in the early 1980s, video game consoles. The company's name is derived from...
  
  
• Mervyn's
• Minute Clinic
• My Burger

• Organized Living
  Organized Living
  Organized Living was a specialty retail chain in the United States that sold storage solutions for home and office. Since 2007, it has operated as an online-only outlet....
  
  
• Pastrami Jack's
• Procter & Gamble
  Procter & Gamble
  Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....
  
  
• Publix
  Publix
  Publix Super Markets, Inc. is an American supermarket chain based in Lakeland, Florida.Founded in 1930 by George W. Jenkins, it is an employee-owned, privately held corporation. Publix is currently ranked No. 86 on Fortune magazine's list of 100 Best Companies to Work For 2010 and was ranked No...
  
  
• Regency
• Regis Corporation
  Regis Corporation
  Regis Corporation is the largest hair salon chain in the world, with over 11,000 salons , it is ranked 712 on the Fortune 1000...
  
  
• Sara Lee Apparel / Hanes
  Hanes
  Hanes and Hanes Her Way are brands of apparel currently owned by the HanesBrands, Inc Corporation...
  
   and C9
• Sears
• Select Comfort
  Select Comfort
  Select Comfort is a U.S.-based manufacturer that manufactures the Sleep Number bed as well as foundations and bedding accessories. The company is based in Plymouth, Minnesota. In addition to its Minnesota headquarters, Select Comfort has manufacturing and distribution facilities in South Carolina...
  
  
• Smead
• Sprint Nextel
  Sprint Nextel
  Sprint Nextel Corporation is an American telecommunications company based in Overland Park, Kansas. The company owns and operates Sprint, the third largest wireless telecommunications network in the United States, with 53.4 million customers, behind Verizon Wireless and AT&T Mobility...
  
  
• St. Jude Children’s Research Hospital
• Supervalu
  SuperValu
  SuperValu or Supervalu is a name used by grocery chains in multiple countries:* SuperValu * SuperValu * SuperValu * See also SuperValue, supervalue...
  
  
• Target Corporation
  Target Corporation
  Target Corporation, doing business as Target, is an American retailing company headquartered in Minneapolis, Minnesota. It is the second-largest discount retailer in the United States, behind Walmart. The company is ranked at number 33 on the Fortune 500 and is a component of the Standard & Poor's...
  
  
• The Boppy Company
• Time Warner Cable
  Time Warner Cable
  Time Warner Cable is an American cable television company that operates in 28 states and has 31 operating divisions...
  
  
• Trade Secret
  Trade secret
  A trade secret is a formula, practice, process, design, instrument, pattern, or compilation of information which is not generally known or reasonably ascertainable, by which a business can obtain an economic advantage over competitors or customers...
  
  
• Tupperware
  Tupperware
  Tupperware is the name of a home products line that includes preparation, storage, containment, and serving products for the kitchen and home, which were first introduced to the public in 1946....
  
  
• US Bank
• Wilson's Leather
• World Market