Omnicom Group is a
holding companyA holding company is a company or firm that owns other companies' outstanding stock. It usually refers to a company which does not produce goods or services itself; rather, its purpose is to own shares of other companies. Holding companies allow the reduction of risk for the owners and can allow...
whose agencies provide marketing and communications services in the disciplines of advertising, customer relationship management (CRM), strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations (PR) and other specialty communications. Omnicom’s agency networks include
BBDOBBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency began in 1891 with George Batten's Batten Company, and later in 1928, through a merger of BDO and Batten Co. the agency became BBDO...
,
DDB WorldwideDDB Worldwide Communications Group Inc., known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group Inc, one of the world's largest advertising holding companies...
, TBWA Worldwide, Diversified Agency Services (DAS) and Omnicom Media Group (OMG). Its public relations, CRM and specialty communications agencies are managed by its DAS network and include the CRM businesess of Javelin, Proximity Worldwide, Rapp and Targetbase; the PR agency businesses Brodeur Worldwide, Fleishman-Hillard, G+ Europe, Ketchum Inc., Pleon and Porter Novelli and retail/promotional businesses such as Alcone Marketing Group. Omnicom Media Group includes OMD Worldwide, PHD Worldwide and Resolution Media. Omnicom was formed in 1986 from the merger between advertising agency networks DDB, Needham Harper Steers and BBDO.
Timeline
- 1986 merger of BBDO
BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency began in 1891 with George Batten's Batten Company, and later in 1928, through a merger of BDO and Batten Co. the agency became BBDO...
, Doyle Dane Bernbach and Needham Harper
- 1986 "Big Bang": Omnicom established
- 1988 Fred J. Meyer, John Watt and Dennis E. Hewitt join Omnicom.
- 1991 WPP sells its 22% stake in AMV to Omnicom for £7.5m
- 1993 TBWA
TBWA Worldwide is an international advertising agency whose headquarters are in Midtown Manhattan, New York City, United States. The Agency is a unit of Omnicom Group, the world's largest advertising agency holding company. It was founded in 1970 in Paris, France, by William G...
acquired by Omnicom
- 1994 Matthew Freud
Matthew Freud is head of Freud Communications, an international public relations firm in the United Kingdom.-Biography:...
sells Freud CommunicationsFreud Communications is a public relations firm based in London. Freud Communications was founded by Matthew Freud, who comes from the Public Relations dynasty of Edward Bernays and is the great-grandson of the famous psychoanalyst Sigmund Freud...
to Abbott Mead Vickers
- 1995 Chiat/Day acquired by Omnicom
- 1996 sells 13% holding in Aegis for £45.4m
- 1996 buys Ketchum Communications
- 1996 Omnicom's BBDO Worldwide raises stake in AMV from 28.4% to 29.6%
- 1996 Ketchum
-Towns, cities, and lakes:* Ketchum, Idaho* Ketchum, Oklahoma* Lake Ketchum, Washington-Companies and corporations:* Ketchum Inc., a large public relations agency within Omnicom Group-People:...
and Hong Kong-based Newscan establish Ketchum Newscan
- 1997 takes stakes in interactive agencies: Agency.com
Agency.com is an interactive marketing agency based in New York City with offices worldwide. The company is a part of Omnicom Group Inc. and has approximately 500 employees in eleven offices on three continents...
, Organic Online, Razorfish-Fish:A common name used for three unrelated groups of fishes:* The genera Aeoliscus and Centriscus of the family Centriscidae, also known as shrimpfishes* The genus Xyrichtys of the family Labridae* The species Aeoliscus strigatus-Bivalve:...
, Interactive Solutions
- 1998 GGT BDDP acquired by Omnicom
- 1998 Omnicom buys Abbott Mead Vickers for £346m
- 1998 buys Gold Greenless Trott for £143m
- 1998 acquires Russ Reid Company
- 1998 takes 20% of I&S, Japan's eighth-largest ad agency
- 1999 buys Sheppard Associates
- 1999 buys The M/A/R/C Group; Targetbase & M/A/R/C Research
M/A/R/C Research is a marketing research and consulting firm, headquartered in Irving, TX. Based on the client's needs, M/A/R/C designs and conducts custom qualitative and quantitative, traditional and online surveys...
- 1999 Direct Partners acquired by Omnicom
- 2001 buys Grizzard Communications for US$91m
- 2001 Matthew Freud
Matthew Freud is head of Freud Communications, an international public relations firm in the United Kingdom.-Biography:...
leads £10m buyout of Freud CommunicationsFreud Communications is a public relations firm based in London. Freud Communications was founded by Matthew Freud, who comes from the Public Relations dynasty of Edward Bernays and is the great-grandson of the famous psychoanalyst Sigmund Freud...
- 2001 buys The Washington Group
- 2001 buys Stromberg Consulting
- 2001 takes stake in Estrategia Assessoria de Comunicacao in Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
- 2001 buys Corporate Technology Communications
- 2002 creates Element 79 Partners agency in Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...
- 2002 buys TPG
TPG may refer to:Companies* TPG Capital, private equity firm* TPG Telecom, telecommunications company* Geneva Public Transport , public transportation system operator in Geneva Canton, Switzerland...
(inc The Peter Group, AI Advertising and Topak Marketing)
- 2002 buys Aaron Walton Entertainment
- 2003 buys Organic, Inc.
Organic, Inc. is a digital advertising agency headquartered in San Francisco with offices in Detroit, New York, London, and Los Angeles. It was founded in 1993 with less than $5,000 by Jonathan Nelson, Matthew Nelson, Brian Behlendorf and Cliff Skolnick primarily to design and build commercial web...
and Siegel+Gale
- 2005 buys Resolution Media
- 2005 buys Luntz-Maslansky Strategic Research
- 2006 buys 50% shareholding in 180 Amsterdam and 180 LA
Quick facts
- Revenue (2008): 13.359 B
- Revenue (2007): 12.694 B
- Revenue (2006): 11.376 B
- Revenue (2004): 9.747 B
- Employees (2008): 68,000
- Chief Executive Officer is John D. Wren, its Chief Financial Officer is Randall Weisenburger.
- Chairman of the Board is Bruce Crawford.
- Corporate headquarters on Madison Avenue in New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
.
- Previous CEOs were Allen Rosenshone (1986 to 1989) and Bruce Crawford (1989 to 1997).
Advertising and media
- 180 Amsterdam / 180 LA
- AI Advertising
- Total Advertising
- AdSource
- Alcone Marketing Group (Retail/Promotional Marketing)
- AvreaFoster
AvreaFoster is a business-to-business advertising firm located in Dallas, Texas, United States that develops strategy-based, integrated marketing solutions...
- Arnell Group
- BBDO
BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency began in 1891 with George Batten's Batten Company, and later in 1928, through a merger of BDO and Batten Co. the agency became BBDO...
Worldwide
- Colangelo
Colangelo is a family name that may refer to:* Bryan Colangelo , NBA General Manager* Jerry Colangelo , businessman and former sports mogul* Joshua Colangelo-Bryan, trial attorney* Mike Colangelo , retired baseball player...
- Proximity Worldwide
Proximity is the digitally focused direct marketing arm of Omnicom Group’s BBDO Worldwide. Founded in 2000, Proximity began in the digital age and has a varied portfolio of digital creative work including digital advertising, search, strategy and planning, email, data and analytics and design.They...
- DDB Worldwide
DDB Worldwide Communications Group Inc., known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group Inc, one of the world's largest advertising holding companies...
- Downtown Partners (Toronto)
- Element 79 Partners
- FAME (retail brand agency)
FAME is a retail branding agency headquartered in Minneapolis, Minnesota. Founded in 1990, it is part of the TBWA Network and Omnicom Group portfolio...
- Goodby Silverstein & Partners
Goodby, Silverstein & Partners is an advertising agency based in San Francisco. Their client list includes Got Milk?, Chevrolet, Hewlett-Packard, Frito-Lay, Sprint, Yahoo!, Nintendo, the National Basketball Association, Netflix, Adobe, Sonic Drive-In, Corona Light, Modelo, BevMo!, Dickies, TD...
- GSD&M
GSD&M is an advertising agency located in Austin, Texas, United States. It was founded in 1971 by graduates of University of Texas at Austin - Roy Spence, Judy Trabulsi, Tim McClure and Steve Gurasich. Since 1998, GSD&M has been part of the Omnicom Group....
- Mudra Communications
- Martin
Martin Williams Advertising, Inc. is a full-service advertising agency, based in Minneapolis, Minnesota. Since 1998, Martin Williams has been part of the Omnicom Group. Clients include Payless ShoeSource, Raymond James, Syngenta, Cargill, Marvin Windows, and Simmons Bedding Company.-History:Martin...
- Merkley & Partners
- Omnicom Media Group
- Organic, Inc.
Organic, Inc. is a digital advertising agency headquartered in San Francisco with offices in Detroit, New York, London, and Los Angeles. It was founded in 1993 with less than $5,000 by Jonathan Nelson, Matthew Nelson, Brian Behlendorf and Cliff Skolnick primarily to design and build commercial web...
- Prometheus (advertising)
- RAPP
Rapp or RAPP may refer to:* Rapp * HNoMS Rapp, the name of several Norwegian navy ships* Russian Association of Proletarian Writers* Fort Rapp, a fort in France...
- Red Urban
- Rodgers Townsend
- TBWA Worldwide
- TEQUILA\
- Tribal DDB
Tribal DDB is a worldwide network of interactive agencies, established in 2000, when the advertising giant DDB integrated all its interactive-web properties under the Tribal brand....
- The Integer Group
The Integer Group is one of the world's largest promotional, retail, and shopper marketing agencies. The Integer Group is a part of the Omnicom Group Inc. and a member of TBWA Worldwide...
- The Kern Organization
- The Peter Group
- Topak Marketing, Inc.
- TracyLocke
- Zimmerman Advertising
Media planning and buying
Channel and field marketing
- CPM Group
CPM is the world’s largest outsourced sales organisation, and the UK and Europe’s largest field marketing agency. Owned by global marketing communications group Omnicom, CPM has wholly owned offices in 14 countries, including the USA, India and CPM Asia Pacific, which is headquartered in...
- Creative Channel Services
- Marketstar
MarketStar is a part of the Diversified Agency Services division of Omnicom Group Inc. . Omnicom is a global advertising, marketing and corporate communications company...
http://www.marketstar.com
- National In-Store
- Pierce Promotions & Event Management
- Unisono Fieldmarketing
Public relations
- Beaupre
- Brodeur Partners
- CONE
A cone is a basic geometrical shape; see cone .Cone may also refer to:-Mathematics:*Cone , a family of morphisms resembling a geometric cone...
- Fleishman-Hillard
Fleishman-Hillard International Communications, based in St. Louis, Missouri, is one of the world's largest public relations agencies, with a global network of offices as well as offices in 22 cities in the United States. It is a part of Omnicom Group Inc....
- g+ europe (previously known as GPlus Europe)
- Ketchum
Ketchum is a global public relations firm, offering marketing, branding and corporate communications services. Founded in 1923 by George Ketchum as a Pittsburgh-based advertising company which later evolved to include a public relations practice, the firm currently has 23 offices and 46 affiliates...
PleonPleon is a Europe based Public Relations and communications consultancy. It is part of the Brodeur Pleon Worldwide network and a subsidiary of BBDO Worldwide. Pleon belongs to the Omnicom Group. Pleon is headquartered in Düsseldorf, Germany.- Overview :...
- Porter Novelli
Porter Novelli is a public relations firm that is part of Omnicom Group. Its original clients were primarily social causes and nonprofit organizations. Today, the company works in crisis management, health care, technology, corporate affairs, consumer marketing, and more. The company has...
International
Customer relationship management
- Agency.com
Agency.com is an interactive marketing agency based in New York City with offices worldwide. The company is a part of Omnicom Group Inc. and has approximately 500 employees in eleven offices on three continents...
- Alcone Marketing Group
- AtmosphereBBDO
- Direct Partners
- GMR Marketing
GMR Marketing is one of the world’s largest engagement marketing agencies. Headquartered in New Berlin, Wisconsin, it has 25 offices in 12 countries on four continents. The firm was founded in 1979 by Gary M. Reynolds, who was credited with originating the practice of engagement marketing and...
- The Integer Group
The Integer Group is one of the world's largest promotional, retail, and shopper marketing agencies. The Integer Group is a part of the Omnicom Group Inc. and a member of TBWA Worldwide...
- Javelin Direct
- Unit 7
- RAPP Worldwide
- Russ Reid Co.
- Targetbase Marketing Inc.
- U.S. Marketing & Promotions
Full-service marketing agencies
Specialty
- Bernard Hodes Grouphttp://www.hodes.co.uk/
- Changing Our World, Inc.
- Cline Davis & Mann
- Corbett Accel Healthcare Group
- Critical Mass Inc.
Critical Mass is an interactive marketing agency based in Calgary, Alberta, Canada. Founded in 1996 , they have expanded to include primary offices in Chicago and Toronto...
- Davie-Brown Entertainment
Davie Brown Entertainment was founded in 1980 by Jim Davie, who had created the "Pepsi Challenge" marketing program, and Brad Brown, as the entertainment marketing agency of PepsiCo, which was concerned about how much exposure its primary competitor, The Coca-Cola Company, had in the entertainment...
- Dieste, Harmel & Partners
- Doremus & Co.
Doremus & Co., more commonly referred to as Doremus, is a medium-sized advertising agency and Omnicom's sole BtoB communications specialist. Recently, Doremus has been named BtoB Magazine's 2010 Mid-sized Top Agency-Timeline:...
- Eden Communications Group
- Hall & Partners
Hall & Partners is a brand and communications research agency with offices in New York, Los Angeles, Seattle, Chicago, London, Berlin, Paris, Sydney, Melbourne, Shanghai and Singapore...
- Harrison & Star Business Group
- Hornall Anderson
- Innovyxhttp://www.innovyx.com/
- Interbrand
Interbrand, a division of Omnicom, is a global branding consultancy, specializing in vast brand services, including brand analytics, brand strategy, brand valuation, corporate design, digital brand management, and naming...
- Interbrand Zintzmeyer & Lux
- ipsh!
- Kaleidoscope Productions
- KPR
KPR, originally known as Kodak Photoresist, is a photosensitive material used in photoengraving, Photogravure and photolithography. Once dried KPR can be dissolved by several solvents but after exposure to strong ultraviolet light it hardens and becomes insoluble by some of these solvents. It is...
- Lab9
- LatinWorks
LatinWorks is a full-service advertising agency based in Austin, Texas, with satellite offices in Dallas, Texas, and Detroit, Michigan, and is part of the Omnicom Group. The company was founded in 1998 by Manny Flores and Alejandro Ruelas...
- LIVE Communication
- LLNS
- Millions of Us LLC
Millions of Us LLC is a specialty marketing agency focused on virtual worlds and large online communities.Founded in 2006 and based in San Francisco, the agency's clients include 20th Century Fox, Warner Bros., Toyota, Microsoft, and Intel...
- MobileBehavior
- Radiate Grouphttp://www.radiategroup.com/
- Recruitment Enhancement Services
- Seragini Brand Design
- Shift
Shift generally means to change . Shift may refer to: * Gear shift, to change gears in a car* Shift work, an employment practice* Shift * Shift , a change of level in music...
- Siegel+Gale
- Singer Direct
- The Beanstalk Group
The Beanstalk Group is a brand licensing agency and consultancy headquartered in New York City, with additional offices in London, Los Angeles, Hong Kong and Dearborn, Mich.. The company has nearly 100 employees around the world. Michael S. Stone and Seth Siegel co-founded the company in 1992...
- The Integer Group
The Integer Group is one of the world's largest promotional, retail, and shopper marketing agencies. The Integer Group is a part of the Omnicom Group Inc. and a member of TBWA Worldwide...
http://www.integer.com/
- The Marketing Arm
The Marketing Arm is a marketing and promotions agency owned by Omnicom Group. The agency includes several specialty brands, including Millsport , Usmp , Davie Brown Entertainment , Wave , and Ipsh...
- Wolff Olins
Wolff Olins is a brand consultancy, based in London, New York City and Dubai. It employs 150 designers, strategists and account managers, and has been part of the Omnicom Group since 2001.-History:...
- Zócalo Group
Marketing technology
Competitors
In order of revenue:
- WPP Group
WPP plc is a global media communications services company with its main management office in London, United Kingdom and its executive office in Dublin, Ireland. It is the world's largest advertising group by revenues, and employs over 150,000 people in 2,400 offices in 107 countries...
PLC (NASDAQThe NASDAQ Stock Market, also known as the NASDAQ, is an American stock exchange. "NASDAQ" originally stood for "National Association of Securities Dealers Automated Quotations". It is the second-largest stock exchange by market capitalization in the world, after the New York Stock Exchange. As of...
:WPPGY)
- Interpublic Group (NYSE:IPG)
- Publicis Groupe (NYSE:PUB)
- MDC Partners
MDC Partners Inc. is a holding company based in Toronto, Canada and New York. It was founded by Miles Nadal who is also the CEO of MDC Partners.The company is primarily known for its holdings in advertising companies, especially Crispin Porter and Bogusky....
(NASDAQThe NASDAQ Stock Market, also known as the NASDAQ, is an American stock exchange. "NASDAQ" originally stood for "National Association of Securities Dealers Automated Quotations". It is the second-largest stock exchange by market capitalization in the world, after the New York Stock Exchange. As of...
:MDCA)
- Havas
Havas is the second largest advertising group in France and is a "Global advertising and communications services group" and the sixth-largest global advertising and communications group worldwide, operating on the communications consulting market through three main operational divisions:*Euro RSCG...
(Delisted from NASDAQ)
Governance
The company is governed by a
board of directorsA board of directors is a body of elected or appointed members who jointly oversee the activities of a company or organization. Other names include board of governors, board of managers, board of regents, board of trustees, and board of visitors...
. Current members of the board are:
Robert C. ClarkRobert C. Clark is currently Harvard University Distinguished Service Professor of the Harvard Law School. He previously served as Dean and Professor of Law at Harvard Law School from 1989 to 2003. Clark is recognized as a leading authority in corporate law and corporate governance.-Career:Clark...
,
Leonard S. Coleman, Jr.Leonard S. Coleman, Jr. was the last, non-honorary president of the National League. He held the office until 1999 when it was eliminated by Major League Baseball. He is currently on the Board of Directors of H. J. Heinz Company, the Omnicom Group, Cendant Corporation, Aramark, Churchill Downs and...
, Errol Cook, Bruce Crawford, Susan Denison, Michael Henning,
John R. MurphyJohn R. Murphy was a Massachusetts politician and attorney who served as the Commissioner of the Boston Fire Department, Chairman of the Boston Finance Commission and in both branches of the Massachusetts legislature....
, John R. Purcell, Linda Rice, Gary Roubos, and John D. Wren.
Lobbying for the Russian government
Omnicom Group's subsidiary Ketchum Inc and its subsidiary GPlus Europe are among the PR agencies used by the Russian government. The Russian government reportedly spends millions on its lobbying efforts. GPlus specializes in recruiting former EU officials and eminent journalists. Gregor Kreuzhuber, who leads the company's pro-Gazprom operations, was previously European Commission industry spokesman. Peter Witt is a retired German deputy ambassador to the EU who was hired by the company.
Angus RoxburghAngus Roxburgh is a British journalist, broadcaster and singer-songwriter.-Education and early career:Born in 1954 in Scarborough, England, and raised in Scotland, Roxburgh studied Russian and German at the universities of Aberdeen and Zurich. After graduation he taught Russian at Aberdeen...
, another GPlus worker, covered the war in Chechnya for the BBC.
External links