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AOL LLC (formerly America Online) is an American
United States

The United States of America is a Federal government constitutional republic comprising U.S. state and a federal district. The country is situated mostly in central North America, where its Contiguous United States and Washington, D.C., the Capital districts and territories, lie between the Pacific Ocean and Atlantic Oceans, Borders of the U...
 global
Global

Global is a synonym of worldwide and means of, or relating to, or involving the entire world, in the general sense or as the planet Earth....
 Internet
Internet

The Internet is a global network of interconnected computers, enabling users to share information along multiple channels. Typically, a computer that connects to the Internet can access information from a vast array of available server and other computers by moving information from them to the computer's local memory....
 services and media company
Company

Generally, a company is a form of business organization. The precise definition varies.In the United States, a company is a corporation—or, less commonly, an association, partnership, or union—that carries on an industrial enterprise." Generally, a company may be a "corporation, partnership, association, joint-stock company, Inv...
 operated by Time Warner
Time Warner

Time Warner Inc. is the world's third largest media and entertainment Conglomerate by market capitalization , headquartered in the Time Warner Center in New York City....
 and was headquartered in Loudoun County, Virginia
Loudoun County, Virginia

Loudoun County is a county located in the Commonwealth of Virginia, and is part of the Washington Metropolitan Area. As of July 2006, the county is estimated to be home to 268,817 people, a 58 percent increase over the 2000 figure of 169,599....
 until late April 2008 when it was moved to new offices at 770 Broadway in New York City
New York City

The City of New York is the List of United States cities by population in the United States, while the New York metropolitan area ranks among the List of urban areas by population....
. Founded in 1983 as Quantum Computer Services, it has franchise
Franchising

Franchising refers to the methods of practicing and using another person's philosophy of business. The franchisor grants the independent operator the right to distribute its products, techniques, and trademarks for a percentage of gross monthly sales and a royalty fee....
d its services to companies in several nations around the world or set up international
International

International or internationally most often describes interaction between nations, or encompassing two or more nations, constituting a group or association having members in two or more nations, or generally reaching beyond national boundaries....
 versions of its services.

AOL is perhaps best known for its online software suite
Software suite

A software suite or application suite is a collection of computer programs, usually application software and programming software of related functionality, often sharing a more-or-less common user interface and some ability to smoothly exchange data with each other....
, also called "AOL", that allowed millions of customers around the world to access the world's largest "walled garden
Walled garden (media)

A walled garden, with regards to media content, refers to a closed set or exclusive set of information services provided for users . This is in contrast to providing consumers access to the open Internet for content and e-commerce....
" online community and eventually reach out to the internet as a whole.






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Encyclopedia


AOL LLC (formerly America Online) is an American
United States

The United States of America is a Federal government constitutional republic comprising U.S. state and a federal district. The country is situated mostly in central North America, where its Contiguous United States and Washington, D.C., the Capital districts and territories, lie between the Pacific Ocean and Atlantic Oceans, Borders of the U...
 global
Global

Global is a synonym of worldwide and means of, or relating to, or involving the entire world, in the general sense or as the planet Earth....
 Internet
Internet

The Internet is a global network of interconnected computers, enabling users to share information along multiple channels. Typically, a computer that connects to the Internet can access information from a vast array of available server and other computers by moving information from them to the computer's local memory....
 services and media company
Company

Generally, a company is a form of business organization. The precise definition varies.In the United States, a company is a corporation—or, less commonly, an association, partnership, or union—that carries on an industrial enterprise." Generally, a company may be a "corporation, partnership, association, joint-stock company, Inv...
 operated by Time Warner
Time Warner

Time Warner Inc. is the world's third largest media and entertainment Conglomerate by market capitalization , headquartered in the Time Warner Center in New York City....
 and was headquartered in Loudoun County, Virginia
Loudoun County, Virginia

Loudoun County is a county located in the Commonwealth of Virginia, and is part of the Washington Metropolitan Area. As of July 2006, the county is estimated to be home to 268,817 people, a 58 percent increase over the 2000 figure of 169,599....
 until late April 2008 when it was moved to new offices at 770 Broadway in New York City
New York City

The City of New York is the List of United States cities by population in the United States, while the New York metropolitan area ranks among the List of urban areas by population....
. Founded in 1983 as Quantum Computer Services, it has franchise
Franchising

Franchising refers to the methods of practicing and using another person's philosophy of business. The franchisor grants the independent operator the right to distribute its products, techniques, and trademarks for a percentage of gross monthly sales and a royalty fee....
d its services to companies in several nations around the world or set up international
International

International or internationally most often describes interaction between nations, or encompassing two or more nations, constituting a group or association having members in two or more nations, or generally reaching beyond national boundaries....
 versions of its services.

AOL is perhaps best known for its online software suite
Software suite

A software suite or application suite is a collection of computer programs, usually application software and programming software of related functionality, often sharing a more-or-less common user interface and some ability to smoothly exchange data with each other....
, also called "AOL", that allowed millions of customers around the world to access the world's largest "walled garden
Walled garden (media)

A walled garden, with regards to media content, refers to a closed set or exclusive set of information services provided for users . This is in contrast to providing consumers access to the open Internet for content and e-commerce....
" online community and eventually reach out to the internet as a whole. At its zenith, AOL's membership was over 30 million members worldwide, most of whom accessed the AOL service through the AOL software suite.

Description

With regional branches around the world, the former American "goliath among Internet service provider
Internet service provider

An Internet service provider is a company that offers its customers access to the Internet. The ISP connects to its customers using a data transmission technology appropriate for delivering Internet Protocol datagrams, such as dial-up, DSL, cable modem or dedicated high-speed interconnects....
s" once had more than 30 million subscribers on several continents. In January 2000, AOL and Time Warner
Time Warner

Time Warner Inc. is the world's third largest media and entertainment Conglomerate by market capitalization , headquartered in the Time Warner Center in New York City....
 announced plans to merge. The terms of the deal negotiated called for AOL shareholders to own 55% of the new, combined company. The deal closed on 11 January 2001 after receiving regulatory approval from the FTC
Federal Trade Commission

The Federal Trade Commission is an Independent agencies of the United States government, established in 1914 by the Federal Trade Commission Act....
, the FCC
Federal Communications Commission

The Federal Communications Commission is an Independent agencies of the United States government, created, directed, and empowered by United States Congress statute , and with the majority of its commissioners appointed by the current President of the United States....
 and the European Union
European Union

The European Union is an economic and political union of 27 European Union member state, located primarily in Europe. It was established by the Treaty of Maastricht on 1 November 1993 upon the foundations of the pre-existing European Economic Community....
.

America Online, Inc., as the company was then called, was led by executives from AOL, SBI and Time Warner. Gerald Levin, who had served as CEO of Time Warner, was CEO of the new company. Steve Case
Steve Case

Steve Case is a businessman best known as the co-founder and former chief executive officer and chairman of America Online . He reached his highest profile when he played an instrumental role in AOL's merger with Time Warner in 2000....
 served as Chairman
Board of directors

A board of directors is a body of elected or appointed persons who jointly oversee the activities of a company or organization. The body sometimes has a different name, such as board of trustees, board of governors, board of managers, or executive board....
, J. Michael Kelly (from AOL) was the Chief Financial Officer
Chief financial officer

The chief financial officer of a Types of companies or public agency is the corporate officer primarily responsible for managing the Finance risks of the business or agency....
, Robert W. Pittman
Robert W. Pittman

Robert Warren "Bob" Pittman , the programmer who led the team that created MTV, has been CEO of MTV Networks, AOL Networks, Six Flags Theme Parks, Quantum Media, Century 21 Real Estate and Time Warner Enterprises....
 (from AOL) and Dick Parsons (from Time Warner) served as Co-Chief Operating Officer
Chief operating officer

A chief operating officer or chief operations officer is a corporate officer responsible for managing the day-to-day activities of the corporation and for operations management ....
s. The total value of AOL stock subsequently went from $226 billion to about $20 billion. Similarly, its customer base has decreased to 10.1 million subscribers as of November 2007, just narrowly ahead of Comcast
Comcast

Comcast Corporation is the largest cable television company, the second largest Internet service provider and the fourth largest telephone service provider in the United States....
 and AT&T Yahoo!
AT&T Yahoo!

AT&T Internet Services is a d/b/a name for 5 companies that provide Internet service....
.

AOL is a company in transition, made evident by discussions of buy-outs and joint venture
Joint venture

A joint venture is an entity formed between two or more parties to undertake economic activity together. The parties agree to create a new entity by both contributing Ownership equity, and they then share in the revenues, expenses, and control of the enterprise....
s during a period of dramatic decline in AOL's subscriber base.

News reports in late 2005 identified companies such as Yahoo!
Yahoo!

Yahoo! Inc. is an United States public company corporation with headquarters in Sunnyvale, California, , and provides Internet services worldwide....
, Microsoft
Microsoft

Microsoft Corporation is a multinational corporation computer technology corporation that develops, manufactures, licenses, and supports a wide range of computer software products for computing devices....
, and Google
Google

Google Inc. is an United States public company, earning revenue from AdWords related to its Google search, Gmail, Google Maps, Google Apps, Orkut, and YouTube services as well as selling advertising-free versions of the Google Search Appliance....
 as candidates for turning AOL into a joint venture; those plans were apparently abandoned when it was revealed on 20 December 2005 that Google would purchase a 5% share of AOL for $1 billion.

AOL was rated both one of the best and worst Internet suppliers in the UK, according to a poll by BBC Watchdog
Watchdog (TV series)

Watchdog is a BBC television series that investigates viewers' reports of problematic experiences with traders, retailers, and other companies around the United Kingdom....
.

On 31 March 1997, the short lived eWorld
EWorld

eWorld was an internet service provider operated by Apple Computer between June 1994 and March 1996. The services included email , news, and a bulletin board system ....
 was purchased by AOL, forcing the 115,000 users to subscribe to AOL. The ISP
Internet service provider

An Internet service provider is a company that offers its customers access to the Internet. The ISP connects to its customers using a data transmission technology appropriate for delivering Internet Protocol datagrams, such as dial-up, DSL, cable modem or dedicated high-speed interconnects....
 side of AOL UK was bought by The Carphone Warehouse
The Carphone Warehouse

The Carphone Warehouse Group PLC , known as The Carphone Warehouse, claims to be Europe's largest independent mobile phone retailer, with over 1,700 stores across Europe....
 in October 2006 to take advantage of their 100,000 LLU
Local loop unbundling

Local loop unbundling is the regulatory process of allowing multiple telecommunications operators to use connections from the telephone exchange's central office to the customer's premises....
 customers which made The Carphone Warehouse the biggest LLU provider in the UK.

History

! colspan="2" | AOL release timeline |- | 1989 | America Online for Macintosh received as a popular Apple Macintosh BBS |- | February 1991 | AOL for DOS
MS-DOS

MS-DOS is an operating system commercialized by Microsoft. It was the most commonly used member of the DOS family of operating systems and was the main operating system for personal computers during the 1980s....
 launched |- | January 1993 | AOL 2.0 for the Apple Macintosh released,
AOL 1.0 for Microsoft Windows 3.x
Windows 3.1x

Windows 3.1x is a line of operating systems produced by Microsoft for use on personal computers. The line began with Windows 3.1, which was released in March 1992 as a successor to Windows 3.0....
 launched |- | June 1994 | AOL 1.5 for Microsoft Windows 3.x
Windows 3.1x

Windows 3.1x is a line of operating systems produced by Microsoft for use on personal computers. The line began with Windows 3.1, which was released in March 1992 as a successor to Windows 3.0....
 released |- | September 1994 | AOL 2.0 for Microsoft Windows 3.x
Windows 3.1x

Windows 3.1x is a line of operating systems produced by Microsoft for use on personal computers. The line began with Windows 3.1, which was released in March 1992 as a successor to Windows 3.0....
 released |- | June 1995 | AOL 2.5 for Microsoft Windows 3.x
Windows 3.1x

Windows 3.1x is a line of operating systems produced by Microsoft for use on personal computers. The line began with Windows 3.1, which was released in March 1992 as a successor to Windows 3.0....
 released |- | June 1995 | AOL 3.0 (Win16) for Windows 3.x
Windows NT 3.1

Windows NT 3.1 is the first release of Microsoft's Windows NT line of Server and business desktop operating systems, and was released to manufacturing on 27 July 1993....
/Windows 95
Windows 95

Windows 95 is a consumer-oriented graphical user interface-based operating system. It was released on August 24, 1995 by Microsoft, and was a significant progression from the company's previous Microsoft Windows products....
/Windows NT
Windows NT

Windows NT is a family of operating systems produced by Microsoft, the first version of which was released in July 1993. It was originally designed to be a powerful high-level-language-based, processor-independent, multiprocessing, multiuser operating system with features comparable to Unix....
  released |- | June 1996 | AOL 3.0 for Windows 95
Windows 95

Windows 95 is a consumer-oriented graphical user interface-based operating system. It was released on August 24, 1995 by Microsoft, and was a significant progression from the company's previous Microsoft Windows products....
 released |- | July 1998 / June 1999 | AOL 4.0 (Casablanca) and Refresh 2 released |- | September 1999 | AOL 5.0 (Kilimanjaro) released |- | June 2000 | AOL 5.0 for 9x/NT/2K (Niagara) released |- | October and December 2000 | AOL 6.0 (K2 - Karakorum) and Refresh released |- | September 2001 | AOL 6.0.2 for XP launched |- | October and December 2001, May and July 2002 | AOL 7.0 (Taz) and Refresh 1, Refresh 2, and Refresh 2 Plus released |- | October 2002 | AOL 8.0 (Spacely) released |- | April 2003 | AOL 8.0 Plus (Elroy) launched |- | August and September 2003 | AOL 9.0 Optimized (Bunker Hill / Blue Hawaii) and Refresh released |- | May 2004 | AOL 9.0 Optimized SE/LE (Thailand / Tahiti) released |- | November 2004, July 2005 | AOL 9.0 Security Edition SE/LE (Strauss) and Refresh released |- | August 2005 to March 2006 | AOL Suite Beta launched (cancelled) |- | September 2006, March 2007 | AOL OpenRide (Streamliner) launched |- | November 2006, April 2007 | AOL 9.0 VR and Refresh (Raga) released (AOL 9.0 for Microsoft Windows Vista but also works with Microsoft Windows 98, ME, 2000 and XP) |- | September 2007 | AOL Desktop for Mac Beta released |- | October 31, 2007 | AOL 9.1 (Tarana) released |- | December 2007 | AOL Desktop (aka AOL 10.0) launched |- | May 2008 | AOL Desktop for Mac 1.0 officially launched |- | September 2008 | AOL Desktop 10.1 released |- | February 2009 | AOL 9.5 released |-

AOL began life as a short-lived venture called Control Video Corporation (or CVC), founded by Bill von Meister. Its sole product was an online service called Gameline
Gameline

The CVC GameLine was a cartridge for the Atari 2600 which could download games using a telephone line.In the early 1980s a cable pioneer named William von Meister was looking for a way to use his innovative modem transmission technology, recently acquired in ill-fated attempts of sending music to cable company....
 for the Atari 2600
Atari 2600

The Atari 2600 is a video game console released in October 1977. It is credited with popularizing the use of microprocessor-based hardware and cartridge containing game code, instead of having non-microprocessor dedicated console hardware with all games built in....
  video game console after von Meister's idea of buying music on demand was rejected by Warner Brothers. Subscribers bought a modem
Modem

Modem is a peripheral device that modulation an analog carrier wave Signal to encode digital information, and also demodulation such a carrier signal to decode the transmitted information....
  from the company for $49.95 and paid a one-time $15 setup fee. Gameline permitted subscribers to temporarily download games and keep track of high scores, at a cost of $1 per game. The telephone disconnected and the downloaded game would remain in Gameline's Master Module and playable until the user turned off his console or downloaded another game.

In January 1983, Steve Case
Steve Case

Steve Case is a businessman best known as the co-founder and former chief executive officer and chairman of America Online . He reached his highest profile when he played an instrumental role in AOL's merger with Time Warner in 2000....
 was hired as a marketing consultant for Control Video on the recommendation of his brother, investment banker Dan Case. In May 1983, Jim Kimsey
Jim Kimsey

James V. Kimsey was the co-founder, Chief executive officer, and first chairman of internet service provider America Online ....
 became a manufacturing consultant for Control Video, which was near bankruptcy. Kimsey was brought in by his West Point friend Frank Caufield, an investor in the company. Von Meister quietly left the company in early 1985. Control Video was reorganized as Quantum Computer Services, Inc. on May 24, 1985, with Kimsey as Chief Executive Officer
Chief executive officer

A chief executive officer or chief executive is typically the highest-ranking Corporate title or Administration in charge of total management of a corporation, company, non-profit organization, or government agency, reporting to the board of directors....
 and Marc Seriff
Marc Seriff

Marc S. Seriff is best known as the Chief Technology Officer and co-founder America Online, along with Jim Kimsey and Steve Case.Seriff received his B.S....
 as Chief Technology Officer. Out of 100 employees from Control Video, only 10 remained in the new company. Case himself rose quickly through the ranks; Kimsey promoted him to vice-president of marketing not long after becoming CEO, and later promoted him further to executive vice-president in 1987. Kimsey soon began to groom Case to ascend to the rank of CEO, which he did when Kimsey retired in 1991.

Kimsey changed the company's strategy, and in 1985 launched a dedicated online service for Commodore 64
Commodore 64

The Commodore 64 is an 8-bit home computer released by Commodore International in August, 1982, at a price of United States dollar595. Preceded by the Commodore VIC-20 and Commodore MAX Machine, the C64 features 64 kilobytes of Random-access memory with sound and graphics performance that were superior to IBM-compatible computers of tha...
 and 128
Commodore 128

The Commodore 128 home computer/personal computer was the last 8-bit machine commercially released by Commodore International . Introduced in January of 1985 at the Consumer Electronics Show in Las Vegas metropolitan area, it appeared three years after its predecessor, the bestselling Commodore 64....
 computers, originally called Quantum Link
Quantum Link

Quantum Link was a U.S. and Canadian online service for Commodore 64 and Commodore 128 personal computers that operated from November 5, 1985 to November 1, 1994....
 ("Q-Link" for short). The Quantum Link software was based on software licensed from PlayNet, Inc
PlayNET

PlayNet was a U.S. online service for Commodore 64 personal computers that operated from 1984 to 1987. It was operated by the PlayNet, Inc of Troy, New York....
. In May 1988, Quantum and Apple launched AppleLink
AppleLink

AppleLink was the name of both Apple Computer's online service provider for its dealers, third party developers, and users, and the client software used to access it....
 Personal Edition for Apple II and Macintosh computers. In August 1988, Quantum launched PC Link, a service for IBM-compatible PCs
Personal computer

A personal computer is any general-purpose computer whose original sales price, size, and capabilities make it useful for individuals, and which is intended to be operated directly by an end user, with no intervening computer operator....
 developed in a joint venture with the Tandy Corporation
Tandy Corporation

Tandy Corporation was a family-owned leather goods company based in Fort Worth, Texas, which is best known for purchasing and giving its name to the Fort Worth, Texas-based RadioShack....
. After the company parted ways with Apple in October 1989, Quantum changed the service's name to America Online.

From the beginning, AOL included online games in its mix of products; many classic and casual games were included in the original PlayNet software system. In the early years of AOL the company introduced many additional innovative online interactive titles and games, including:
  • Graphical chat environments Habitat
    Habitat (video game)

    Lucasfilm's Habitat was an early and technologically influential MMORPG developed by LucasArts and made available as a beta test in 1986 by Quantum Link, an online service for the Commodore 64 computer and the corporate progenitor to America Online....
     (1986–1988) and Club Caribe
    Club Caribe

    Club Caribe was one of the first virtual world. It was available in the 1980s on the exclusively Commodore 64 online service Quantum Link. Originally available in limited release as Habitat , Club Caribe was eventually released to the public as an extension of Q-Link's "People Connection"....
     (1988) from LucasArts
    LucasArts

    LucasArts Entertainment Company LLC is an United States video game developer and video game publisher. The company was famous for its innovative line of graphic adventure games, the critical and commercial success of which peaked in the early 1990s in video gaming....
    .
  • The first online interactive fiction series QuantumLink Serial
    QuantumLink Serial

    The QuantumLink Serial by Tracy Reed on AOL was the first episodic online story. The series was also known as the PC-Link Serial and the AppleLink Serial before all three services were unified when Quantum Computer Services changed its name to AOL....
     by Tracy Reed
    Tracy Reed (writer)

    Tracy Reed is an United States writer who created the first episodic online story, the QuantumLink Serial on AOL .The series debuted in 1988, and was played out in online chat rooms, emails and traditional narrative....
     (1988).
  • Quantum Space
    Quantum Space

    Quantum Space was the first play-by-email game offered as part of a major commercial online service. It ran on AOL from 1989 to 1992. The game was developed by Stormfront Studios, designed and programmed by Don Daglow and produced by Kathi McHugh....
    , the first fully automated Play by email
    Play-by-mail game

    Play-by-mail games are games, of any type, played through postal mail or email. One example, chess, has been played by mail for centuries . Another example, Diplomacy , has been played by mail since the 1960s, starting with a printed newsletter written by John Boardman....
     game (1989–1991).
  • The original Dungeons & Dragons
    Dungeons & Dragons

    Dungeons & Dragons is a fantasy role-playing game originally designed by Gary Gygax and Dave Arneson, and first published in 1974 by TSR, Inc....
     title Neverwinter Nights
    Neverwinter Nights (AOL game)

    Neverwinter Nights was the first massively multiplayer online role-playing game to display graphics, and ran from 1991 to 1997 on AOL. Neverwinter Nights was followed by a series of progressively more successful graphical MMORPGs, including Ultima Online , Everquest and World of Warcraft ....
     from Stormfront Studios
    Stormfront Studios

    Stormfront Studios was a video game developer based in San Rafael, California which had one of the longest creative histories in the industry. In 2007, the company had over 50 developers working on two teams, and owned all its proprietary engines, tools and technology....
     (1991–1997), the first Massively Multiplayer Online Role Playing Game (MMORPG
    MMORPG

    A massively multiplayer online role-playing game is a genre of computer role-playing games in which a large number of player interact with one another in a virtual world....
    ) to depict the adventure with graphics instead of text (1991).
  • The first chat room-based text role-playing game Black Bayou (1996–2004), a horror role-playing game from Hecklers Online and ANTAGONIST, Inc..


In 2008 Neverwinter Nights was honored (along with Everquest
EverQuest

EverQuest, often called EQ, is a 3D fantasy fiction-themed massively multiplayer online role-playing game that was released on 16 March 1999....
 and World of Warcraft
World of Warcraft

World of Warcraft, often referred to as WoW, is a massively multiplayer online role-playing game . It is Blizzard Entertainment's fourth released game set in the fantasy Warcraft universe, which was first introduced by Warcraft: Orcs & Humans in 1994 in video gaming....
) at the 59th Annual Technology & Engineering Emmy Award
Technology & Engineering Emmy Award

A Technology and Engineering Emmy Award is given by the National Academy of Television Arts and Sciences for outstanding achievement in technical or engineering development....
s for advancing the art form of MMORPG
MMORPG

A massively multiplayer online role-playing game is a genre of computer role-playing games in which a large number of player interact with one another in a virtual world....
 games.

In February 1991 AOL for DOS
DOS

DOS, short for "Disk Operating System", is a shorthand term for several closely related operating systems that dominated the IBM PC compatible market between 1981 and 1995, or until about 2000 if one includes the partially DOS-based Microsoft Windows versions Windows 95, Windows 98, and Windows Me....
 was launched using a GeoWorks interface followed a year later by AOL for Windows. This coincided with growth in pay-based online services, like Prodigy
Prodigy (ISP)

Prodigy Communications Corporation was an online service which offered its subscribers access to a broad range of networked services, including news, weather, shopping, bulletin boards, games, polls, expert columns, banking, stocks, travel, and a variety of other features....
, CompuServe
CompuServe

CompuServe, , was the first major commercial online service in the United States. It dominated the field during the 1980s and remained a major player through the mid-1990s, when it was sidelined by the rise of information services such as AOL that charged monthly subscriptions rather than hourly rates....
, and GEnie
Genie

In Islam and Arabian mythology, a genie is a supernatural fiery creature which possesses free will. Genies are mentioned in the Qur'an, wherein a whole Sura is named after them ....
. AOL discontinued Q-Link and PC Link in the fall of 1994.

Growth


Case positioned AOL as the online service for people unfamiliar with computer
Computer

A computer is a machine that manipulates Data according to a list of Code .The first devices that resemble modern computers date to the mid-20th century , although the computer concept and various machines similar to computers existed earlier....
s, in particular contrast to CompuServe
CompuServe

CompuServe, , was the first major commercial online service in the United States. It dominated the field during the 1980s and remained a major player through the mid-1990s, when it was sidelined by the rise of information services such as AOL that charged monthly subscriptions rather than hourly rates....
, which had long served the technical community. The PlayNet system that AOL licensed was the first online service to require use of proprietary software
Proprietary software

Proprietary software is a term coined by advocates of the free software movement to describe computer software which is the legal property of one party....
, rather than a standard terminal program; as a result it was able to offer a graphical user interface
Graphical user interface

A graphical user interface is a type of user interface which allows people to human-computer interaction such as computers; hand-held devices such as MP3 Players, Portable Media Players or Gaming devices; household appliances and office equipment....
 (GUI) instead of command lines, and was well ahead of the competition in emphasizing communication among members as a feature.

In particular was the Chat Room
Chat room

The term chat room, or chatroom, is primarily used by mass media to describe any form of synchronous conferencing, occasionally even asynchronous conferencing....
 concept from PlayNet, as opposed to the previous paradigm of CB
Citizens' band radio

Citizens' Band radio is, in many countries, a system of short-distance radio communications between individuals on a selection of 40 channels within the 27-Hertz band....
-style channels. Chat Rooms allowed a large group of people with similar interests to convene and hold conversations in real time, including:
  • Private rooms - created by any user. Hold up to 23 people.
  • Conference rooms - created with permission of AOL. Hold up to 48 people and often moderated.
  • Auditoriums - created with permission of AOL. Consisted of a stage and an unlimited number of rows. What happened on the stage was viewable by everybody in the auditorium but what happened within individual rows, of up to 27 people, was viewable only by the people within those rows.


In March 1994, AOL added access to USENET
Usenet

Usenet, a portmanteau of "user" and "network", is a worldwide distributed Internet discussion system. It evolved from the general purpose UUCP architecture of the same name....
 to the features it offered.

AOL quickly surpassed GEnie
Genie

In Islam and Arabian mythology, a genie is a supernatural fiery creature which possesses free will. Genies are mentioned in the Qur'an, wherein a whole Sura is named after them ....
, and by the mid-1990s, it passed Prodigy
Prodigy (ISP)

Prodigy Communications Corporation was an online service which offered its subscribers access to a broad range of networked services, including news, weather, shopping, bulletin boards, games, polls, expert columns, banking, stocks, travel, and a variety of other features....
 (which for several years allowed AOL advertising) and CompuServe
CompuServe

CompuServe, , was the first major commercial online service in the United States. It dominated the field during the 1980s and remained a major player through the mid-1990s, when it was sidelined by the rise of information services such as AOL that charged monthly subscriptions rather than hourly rates....
. Originally, AOL charged its users an hourly fee, but in 1996 this changed and a flat rate of $19.99 a month was charged. Within three years, AOL's userbase grew to 10 million people. During this time, AOL connections would be flooded with users trying to get on, and many canceled their accounts due to constant busy signals (this was often joked "AOL" standing for "Always Off-Line").

AOL was quickly running out of room in 1996 for its network at the Vienna, VA campus and moved to Dulles, VA a short distance away. The move to Dulles took place in mid-1996 and provided room for future growth. Accordingly in a five year landmark agreement with the now reigning operating system winner was AOL bundled with Windows.

AOL was relatively late in providing access to the open Internet. Originally, only some Internet features were accessible through a proprietary interface but eventually it became possible to run other Internet software while logged in through AOL.

Change in focus


Since its merger with Time Warner (the owners of the aforementioned Warner Bros.), the value of AOL has dropped significantly from its $240 billion high. Its subscriber base has seen no quarterly growth since 2002. AOL has since attempted to reposition itself as a content provider similar to companies such as Yahoo! as opposed to an Internet service provider.
  • In 2004 along with the launch of AOL 9.0 Optimized, AOL also made available the option of personalized greetings which would enable the user to hear his or her name while accessing basic functions and mail alerts, or while logging in or out.
  • AOL eventually announced plans to offer subscribers classic television programs for free with commercials inserted via its new IN2TV
    In2TV

    In2TV is a joint-service offered by AOL and Warner Bros. that enables people in the United States of America only to download television shows over the internet, free of charge....
     service. At the time of launch, AOL made available Warner Bros. Television
    Warner Bros. Television

    Warner Bros. Television is the television production company and distribution arm of Warner Bros., itself part of Time Warner. Alongside CBS Paramount Television, it serves as a television production company arm of The CW Television Network , though it also produces shows for other networks, such as Chuck on NBC, Pushing Daisies on ABC, and...
    's vast library of programs, with Welcome Back Kotter as its marquee offering.
  • In 2005, AOL broadcast the Live 8
    Live 8

    Live 8 was a string of benefit concerts that took place on 2 July 2005, in the G8 states and in South Africa. They were timed to precede the G8 Conference and 31st G8 summit held at the Gleneagles Hotel in Auchterarder, Scotland from 6-8 July 2005; they also coincided with the 20th anniversary of Live Aid....
     concert live over the Internet, and thousands of users downloaded clips of the concert over the following months.
  • In 2005, AOL (along with Telepictures Productions) launched TMZ.com
    TMZ.com

    TMZ.com is a celebrity gossip and news website, the result of a collaboration between AOL and Telepictures, a division of Warner Bros. TMZ's managing editor is Harvey Levin, and the site is powered by Blogsmith....
    , one of the leading celebrity news and gossip sources on the web. TMZ.com has become known for its quickness to break celebrity news, often accompanied by exclusive videos and photos.
  • In 2006, AOL informed its American customers that it would be increasing the price of its dial-up access
    Dial-up access

    Dial-up Internet Access is a form of Internet access via telephone lines. The user's computer or router uses an attached modem connected to a telephone line to dial into an Internet service provider's node to establish a modem-to-modem link, which is then used to router Internet Protocol packets between the user's equipment and hosts on the...
     to $
    United States dollar

    The United States dollar is the unit of currency of the United States and was defined by the Coinage Act of 1792 to be between 371 and 416 grains of silver ....
    25.90. The increase was part of an effort to migrate the service's remaining dial-up users to broadband, as the increased price was the same price they had been charging for monthly DSL
    Digital Subscriber Line

    DSL or xDSL, is a family of technologies that provides digital data transmission over the wires of a local access network. DSL originally stood for digital subscriber loop, although in recent years, the term digital subscriber line has been widely adopted as a more marketing-friendly term for ADSL, which is the most popular...
     access. However, AOL has since started offering their services for $9.95 a month for unlimited dial-up access.
  • On April 3 2006, AOL announced that it was retiring the full name "America Online"; the official name of the service is now "AOL", and the full name of the TimeWarner subdivision is "AOL, LLC
    Limited liability company

    A limited liability company in the law of the vast majority of United States jurisdictions is a legal form of business company that provides limited liability to its owners....
    .
  • On August 2 2006, AOL announced that they would give away e-mail accounts and software previously available only to its paying customers provided the customer accesses AOL or AOL.com through a non-AOL-owned access method (otherwise known as "third party transit", "bring your own access", or "BYOA"). The move was designed to reduce costs associated with the "Walled Garden" business model by reducing usage of AOL-owned access points and shifting members with high-speed internet access from client-based usage to the more lucrative advertising provider, AOL.com. The change from paid to free was also designed to slow the rate of members canceling their accounts and defecting to Microsoft
    Microsoft

    Microsoft Corporation is a multinational corporation computer technology corporation that develops, manufactures, licenses, and supports a wide range of computer software products for computing devices....
     Hotmail
    Hotmail

    Windows Live Hotmail, formerly known as MSN Hotmail and commonly referred to simply as Hotmail, is a free webmail service operated by Microsoft as part of its Windows Live group....
    , Yahoo!
    Yahoo!

    Yahoo! Inc. is an United States public company corporation with headquarters in Sunnyvale, California, , and provides Internet services worldwide....
    , or other free e-mail providers. According to AOL CEO Randy Falco, as of December 2007, the conversion rate of accounts from paid access to free access is over 80%.
  • In December 2006, in order to cut operating costs, AOL decided to cease using U.S.-based call centers to provide customer service
    Customer service

    Customer service is the provision of Service to customers before, during and after a purchase.According to Turban et al. , ?Customer service is a series of activities designed to enhance the level of customer satisfaction ? that is, the feeling that a product or service has met the customer expectation.?...
    . AOL drastically downsized U.S. corporate operations as well. Two weeks before Christmas
    Christmas

    Christmas , also referred to as Christmas Day, is an annual holiday celebrated on December 25 that commemorates the birth of Jesus. The day marks the beginning of the larger season of Christmastide, which lasts Twelve Days of Christmas....
    , thousands of workers were put on notice that their positions were being eliminated altogether, or being replaced with outsourced employees. On January 28 2007, the last domestic AOL owned and operated call center (based in Oklahoma City
    Oklahoma city

    Oklahoma City is the capital and largest city of the U.S. state of Oklahoma.Oklahoma City may also refer to:*Oklahoma City metropolitan area...
    ) closed its doors, and, during October 2007, the last call center in Canada
    Canada

    Canada is a country occupying most of northern North America, extending from the Atlantic Ocean in the east to the Pacific Ocean in the west and northward into the Arctic Ocean....
     was also shut down. All customer service calls are now handled by outsourced representatives in Ogden, Utah
    Ogden, Utah

    Ogden is a city in and the county seat of Weber County, Utah, Utah, United States. The population was 81,605 according to 2005 United States Census Bureau estimates....
    , India
    India

    India, officially the Republic of India , is a country in South Asia. It is the List of countries and outlying territories by total area country by geographical area, the List of countries by population country, and the most populous liberal democracy in the world....
    , the Philippines
    Philippines

    The Philippines, officially known as the Republic of the Philippines, is a country in Southeast Asia with Manila as its capital city. It comprises 7,107 islands in the western Pacific Ocean....
    , and Mexico
    Mexico

    The United Mexican States , commonly known as Mexico , is a federalism constitutionalism republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of Mexico....
    .
  • On September 17 2007, AOL announced that it was moving its corporate headquarters from Dulles, Virginia
    Dulles, Virginia

    Dulles, Virginia is an unincorporated area census-designated place located in Loudoun County, Virginia, Virginia, part of the Washington Metropolitan Area....
     to New York, New York and combining its various advertising units into a new subsidiary called Platform A. This action follows several advertising acquisitions, most notably Advertising.com
    Advertising.com

    Advertising.com is an online advertising company based in the United States. Established in 1998 as TeknoSurf AdWave by Scott and John Ferber, it was renamed Advertising.com in 2000....
    , and highlights the company's new focus on advertising-driven business models. AOL management stressed that "significant operations" will remain in Dulles, which includes the company's access services and modem banks.
  • AOL created animated cartoons in 2008 to explain behavioral targeting
    Behavioral targeting

    Behavioral targeting or behavioural targeting is a technique used by online publishing and Online_advertising to increase the effectiveness of their campaigns....
     to its users, showing how a user's past visits to other Web sites may determine the content of advertising they see in the future. Later that year AOL initiated privacy research and extended the animated penguin campaign to the United Kingdom
    United Kingdom

    The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom , the UK or Britain,is a sovereign state located off the northwestern coast of continental Europe....
    .
  • AOL closed one of its three Northern Virginia data centers, Reston Technology Center
    Reston, Virginia

    Reston is an internationally known planned community whose goal was to revolutionize Post-war concepts of land use and residential/corporate development in American suburbia....
    , and sold it to CRG West
    CRG West

    CRG West is a privately-held, wholly-owned subsidiary of The Carlyle Group. Established in 2001, CRG West is a manager of carrier-neutral data centers in North America....
     in January 2008 . This sale enabled AOL to consolidate its Northern Virginia operations from three sites (Dulles, Manassas, Reston) to two. AOL took advantage of the move to both reduce its overall hardware inventory and to determine a "right size" for its Network Operations Center staff after consolidating the three sites into two.
  • As part of the impending move to New York and the restructuring of responsibilities at the Dulles headquarters complex after the Reston move, AOL CEO Randy Falco
    Randy Falco

    Randy Falco is the present Chair and CEO of AOL LLC. Prior to joining AOL, he served 30 years with NBC. Falco sits on the board of directors of Ronald McDonald House....
     announced on October 15 2007 plans to lay off 2000 employees worldwide by the end of 2007, beginning "immediately". That evening, over 750 employees at Dulles alone received notices to attend early morning meetings the next day; those employees were laid off on 16 October 2007, though the employees would remain on the payroll until December 14 2007 in accordance with the Worker Adjustment and Retraining Notification Act
    Worker Adjustment and Retraining Notification Act

    The Worker Adjustment and Retraining Notification Act is a United States labor law which protects employees, their families, and communities by requiring most employers with 100 or more employees to provide sixty- calendar-day advance notification of plant closings and mass layoffs of employees....
    . Other employees whose groups were due for phase-out as part of the restructuring were informed on October 16 2007 that they would be kept on until December 14 2007 to complete any outstanding tasks, after which they would be laid off. The reduction in force was so large that virtually every conference room within the Dulles complex was reserved for the day as a "Special Purpose Room", where various aspects of the layoff process were conducted for outgoing employees; remaining employees at Dulles were quick to dub the mass layoff "Bloody Tuesday" in online blogs and news reports. An unspecified number of staff at the former Compuserve
    CompuServe

    CompuServe, , was the first major commercial online service in the United States. It dominated the field during the 1980s and remained a major player through the mid-1990s, when it was sidelined by the rise of information services such as AOL that charged monthly subscriptions rather than hourly rates....
     facility in Columbus, OH
    Columbus, Ohio

    Columbus is the Capital , the largest, and the most populous city of the U.S. state of Ohio. Located near the Geographic centers of the United States, Columbus is the county seat of Franklin County, Ohio, although parts of the city also extend into Delaware County, Ohio and Fairfield County, Ohio counties....
     were also released, as well as the entire Tucson
    Tucson, Arizona

    Tucson is a city in and the county seat of Pima County, Arizona, Arizona, United States, located 118 miles southeast of Phoenix, Arizona and 60 miles north of the U.S.-Mexico border....
     Quality Analysis shop, a number of AOL employees working at the former Netscape facility in Mountain View, CA
    Mountain View, California

    Mountain View is a city in Santa Clara County, California, in the U.S. state of California. The city gets its name from the views of the Santa Cruz Mountains....
    , the development team in France, and practically the entire Moncton, New Brunswick, Canada member services call center site. The end result was a near 40% layoff across the board at AOL, including a substantial number of Systems Operations personnel, a significant change from previous layoffs where SysOps employees routinely suffered only minor personnel reductions.. An additional round of layoffs, mostly confined to analysis groups and the staff at AOL Voice Services in Halifax, Nova Scotia
    City of Halifax

    The City of Halifax was the capital of the province of Nova Scotia and county seat of Halifax County, Nova Scotia, and was the largest city in Atlantic Canada until it was amalgamated into Halifax Regional Municipality in 1996....
    , occurred on 11 December and 12 December 2007.
  • On February 6 2008, Time Warner CEO Jeff Bewkes
    Jeffrey Bewkes

    Jeffrey Lawrence Bewkes is an American media executive. He has served as Chief executive officer of Time Warner since January 1 2008 and as President since December 2005....
     announced that Time Warner would split AOL's internet access and advertising businesses into two, with the possibility of later selling the internet access division.


Controversies


Community leaders

Prior to mid 2005, AOL used volunteers called Community Leaders
AOL Community Leader Program

The AOL Community Leader Program or AOL CLP was the official name for the large group of volunteers who moderated chat rooms, message boards, and download libraries....
, or CLs, to monitor chatrooms, message boards, and libraries. Some community leaders were recruited for content design and maintenance using a proprietary language and interface called RAINMAN
RAINMAN

Rainman, which stands for Remote Automated Information Manager, is the proprietary publishing platform of AOL . It was conceptualized and coding started by Marc Seriff and completed by Craig Dykstra, both AOL founders....
, although most content maintenance was performed by partner and internal employees.

In 1999, a class action lawsuit was filed against AOL citing violations of U.S. labor laws in its usage of CLs. The Department of Labor
Department of Labor

Department of Labor may refer to one of the following.*United States Department of Labor*Department of Labour *Georgia Department of Labor*Labour Department...
 investigated but came to no conclusions, closing their investigation in 2001. In light of these events, AOL began drastically reducing the responsibilities and privileges of its volunteers in 2000. The program was eventually ended on June 8 2005. Current Community Leaders at the time were offered 12 months of credit on their accounts.

AOL's use of remote volunteers dated back to the establishment of its Quantum Link
Quantum Link

Quantum Link was a U.S. and Canadian online service for Commodore 64 and Commodore 128 personal computers that operated from November 5, 1985 to November 1, 1994....
 service in 1985.

Billing disputes

AOL has faced a number of lawsuits over claims that it has been slow to stop billing customers after their accounts have been canceled, either by the company or the user. In addition, AOL changed its method of calculating used minutes in response to a class action lawsuit. Previously, AOL would add fifteen seconds to the time a user was connected to the service and round up to the next whole minute (thus, a person who used the service for 11 minutes and 46 seconds would be charged for 13 minutes). AOL claimed this was to account for sign on/sign off time, but because this practice was not made known to its customers, the plaintiffs won (some also pointed out that signing on and off did not always take 15 seconds, especially when connecting via another ISP). AOL disclosed its connection-time calculation methods to all of its customers and credited them with extra free hours. In addition, the AOL software would notify the user of exactly how long they were connected and how many minutes they were being charged.

AOL was sued by the Ohio Attorney General
Ohio Attorney General

The Ohio Attorney General is the chief legal officer of the U.S. state of Ohio in the United States. The office is filled by general election, held every four years....
 in October 2003 for improper billing practices. The case was settled on June 8, 2005. AOL agreed to resolve any consumer complaints filed with the Ohio
Ohio

Ohio is a Midwestern United States U.S. state of the United States. As part of the Great Lakes region , Ohio has long been a cultural and geographical crossroads in North America....
 AG's office. In December 2006, AOL agreed to provide restitution
Restitution

The law of restitution is the law of gains-based recovery. It is to be contrasted with the damages, which is the law of loss-based recovery. Obligations to make restitution and obligations to pay compensation are each a type of legal response to events in the real world....
 to Florida
Florida

Florida is a U.S. state located in the Southeastern United States of the United States, bordering Alabama to the northwest and Georgia to the northeast....
 consumers to settle the case filed against them by the Florida Attorney General
Florida Attorney General

The Florida Attorney General is an elected official in the U.S. state of Florida. It is one of only three elected state cabinet posts, along with the Chief Financial Officer of Florida and Florida Commissioner of Agriculture....
.

Account cancellation

In response to approximately 300 consumer complaints, then-New York Attorney General Eliot Spitzer
Eliot Spitzer

Eliot Laurence Spitzer is an United States lawyer and former politician of the Democratic Party . He served as Governor of New York from January 2007 until his resignation on March 17, 2008 in the wake of his involvement in a high-priced prostitution ring....
’s office began an inquiry of AOL’s customer service policies. The investigation revealed that the company had an elaborate scheme for rewarding employees who purported to retain or "save" subscribers who had called to cancel their Internet service. In many instances, such retention was done against subscribers’ wishes, or without their consent. Under the scheme, consumer service personnel received bonuses worth tens of thousands of dollars if they could successfully dissuade or "save" half of the people who called to cancel service. For several years, AOL had instituted minimum retention or "save" percentages, which consumer representatives were expected to meet. These bonuses, and the minimum "save" rates accompanying them, had the effect of employees not honoring cancellations, or otherwise making cancellation unduly difficult for consumers.

Many customers complained that AOL personnel ignored their demands to cancel service and stop billing. On August 24 2005, America Online agreed to pay $1.25 million to the state of New York and reformed its customer service procedures. Under the agreement, AOL would no longer require its customer service representatives to meet a minimum quota for customer retention in order to receive a bonus.

On June 13 2006, a man named Vincent Ferrari
Vincent Ferrari

Vincent Ferrari is a New York blogger who became famous in 2006 for his dealings with AOL and its customer service....
 documented his account cancellation phone call in a , stating he had switched to broadband years earlier. In the recorded phone call, the AOL representative refused to cancel the account unless the 30-year-old Ferrari explained why AOL hours were still being recorded on it. Ferrari insisted that AOL software was not even installed on the computer. When Ferrari demanded that the account be canceled regardless, the AOL representative asked to speak with Ferrari's father, for whom the account had been set up. The conversation was aired on CNBC. When CNBC reporters tried to have an account on AOL cancelled, they were hung up on immediately and it ultimately took more than 45 minutes to cancel the account.

On July 18, 2006, AOL was rated #4 in an article entitled, "10 Worst Computer Gimmicks of Recent Times."

On July 19 2006, AOL's entire retention
Retention

Retention can have the following meanings:*Retention basin, instance retaining *In learning: it is the ability to retain facts and figures in memory ...
 manual was released on the Internet. (7MB PDF).

On August 3 2006, Time Warner
Time Warner

Time Warner Inc. is the world's third largest media and entertainment Conglomerate by market capitalization , headquartered in the Time Warner Center in New York City....
 announced that the company would be dissolving AOL's retention centers due to its profits hinging on $1 billion in cost cuts. The company estimated that it would lose more than six million subscribers over the following year.

Software


  • In 2000, AOL was served with an $8 billion lawsuit alleging that its (now outdated) AOL 5.0 software caused significant difficulties for users attempting to use third-party Internet service providers. The lawsuit sought damages of up to $1000 for each user that had downloaded the software cited at the time of the lawsuit. AOL later agreed to a settlement of $15 million, without admission of wrongdoing. Now, the AOL software has a feature called AOL Dialer, or AOL Connect on Mac OS X. This feature allows users to connect to the ISP without running the full interface. This allows users to use only the applications they wish to use, especially if they do not favor the AOL Browser.
  • AOL 9.0 was once identified by Stopbadware
    Stopbadware

    StopBadware.org is a consumer-oriented nonprofit organization aimed at fighting malicious software, or "badware". The organization is run by the Berkman Center for Internet and Society at Harvard Law School, and Oxford University's Oxford Internet Institute....
     as being under investigation for installing additional software without disclosure, and modifying browser preferences, toolbars, and icons. However, as of the release of AOL 9.0 VR (Vista Ready) on 26 January 2007, it is no longer considered badware due to changes AOL made in the software.


Usenet newsgroups

When AOL gave clients access to Usenet
Usenet

Usenet, a portmanteau of "user" and "network", is a worldwide distributed Internet discussion system. It evolved from the general purpose UUCP architecture of the same name....
 in 1993, they hid at least one newsgroup in standard list view: alt.aol-sucks. AOL did list the newsgroup in the alternative description view, but changed the description to "Flames and complaints about America Online". With AOL clients swarming Usenet
Usenet

Usenet, a portmanteau of "user" and "network", is a worldwide distributed Internet discussion system. It evolved from the general purpose UUCP architecture of the same name....
 newsgroups, the old, existing user base started to develop a strong distaste for both AOL and its clients, referring to the new state of affairs as Eternal September.

Later, AOL discontinued providing access to Usenet on 25 June 2005 . No official details were provided as to the cause of decommissioning Usenet access, except providing users the suggestion to access Usenet services from a third-party, Google Groups
Google Groups

Google Groups is a free service from Google where groups of people have discussions about common interests. Internet users can find discussion groups related to their interests and participate in Threaded discussioned conversations, either through the Google Groups WorldWideWeb interface, or by e-mail....
. Currently, AOL provides community-based Message Boards
Internet forum

An , or 'message board', is an online discussion site. It is the modern equivalent of a traditional bulletin board, and a technological evolution of the dialup bulletin board system....
 in lieu of Usenet.

Terms of Service (TOS)

AOL has a detailed set of guidelines and expectations for users on their service, known as the Terms of Service
Terms of Service

Terms of service are...
 (TOS, also known as Conditions of Service, or COS in the UK). It is separated into three different sections: Member Agreement, Community Guidelines and Privacy Policy. All three agreements are presented to users at time of registration and digital acceptance is achieved when they access the AOL service.

There have been many complaints over rules that govern an AOL user's conduct. Some users disagree with the TOS, citing the guidelines are too strict to follow coupled with the fact the TOS may change without users being made aware. A considerable cause for this was likely due to alleged censorship of user-generated content during the earlier years of growth for AOL.

Certified e-mail

In early 2005, AOL stated its intention to implement certified e-mail
Certified e-mail

Certified e-mail is an e-mail whitelisting technique by which an internet service provider allows someone to bypass spam filters when sending e-mail messages to its subscribers, in return for paying a fee to the certifying service....
, which will allow companies to send email to users with whom they have pre-existing business relationships, with a visual indication that the email is from a trusted source and without the risk that the email messages might be blocked or stripped by spam filters.

This decision has drawn fire from MoveOn
MoveOn

MoveOn is an American non-profit progressive, Modern liberalism in the United States public policy interest group and political action committee which has raised millions of dollars for candidates of the Democratic Party in the United States....
, which characterizes the program as an "e-mail tax", and the EFF
EFF

EFF may refer to:* The Effective Federal funds rate* Electronic Frontier Foundation, a U.S. non-profit advocacy group* Economic Freedom Fund, a U.S....
, which characterizes it as a shakedown of non profits. A website called was launched, with an online petition and a blog that garnered hundreds of signatures from people and organizations expressing their opposition to AOL's use of goodmail.

Esther Dyson
Esther Dyson

Esther Dyson is a journalist and commentator on emerging digital technology, a founding member of the digerati, an entrepreneur, and a philanthropist....
 defended the move in a New York Times editorial saying "I hope Goodmail succeeds, and that it has lots of competition. I also think it and its competitors will eventually transform into services that more directly serve the interests of mail recipients. Instead of the fees going to Goodmail and EON, they will also be shared with the individual recipients.".

Other members of the antispam and blogging community are broadly critical of moveon.org and the EFF's attempts to characterize this as a "shakedown".

Tim Lee of the posted an article that questioned the EFF's adopting a confrontational posture when dealing with private companies. Lee's article cited a series of on Declan McCullagh
Declan McCullagh

Declan McCullagh is an United States journalist and columnist for CNET's news.com. He specializes in computer security and Data privacy issues....
's Politechbot mailing list on this subject between the EFF's Danny O'Brien and antispammer Suresh Ramasubramanian, who has also the EFF's tactics in opposing Goodmail to tactics used by Republican political strategist Karl Rove
Karl Rove

Karl Christian Rove was Deputy White House Chief of Staff to former President of the United States George W. Bush until his resignation on August 31, 2007....
. Spamassassin
SpamAssassin

SpamAssassin is a computer program released under the Apache License used for e-mail spam anti-spam techniques based on content-matching rules....
 developer Justin Mason posted some criticism of the EFF's and Moveon's "going overboard" in their opposition to the scheme.

The dearaol.com campaign lost momentum and disappeared, with the last post to the now defunct dearaol.com blog - "AOL starts the shakedown" being made on 9 May 2006.

Search data


On August 4, 2006, AOL released a compressed text file on one of its websites containing twenty million search keyword
Keyword

'Keyword' may refer to:* Keyword * Keyword * Keyword * Keyword * ...
s for over 650,000 users over a 3-month period between March 1, 2006 and May 31, intended for research purposes. AOL pulled the file from public access by August 7, but not before its wide distribution on the Internet by others. Derivative research, titled was published by authors Pass, Chowdhury and Torgeson for .

The data are being used by Web sites such as for entertainment purposes, where users of AOLstalker are encouraged to judge AOL clients based on the humorousness of personal details revealed by search behavior.

Company purchases


Company sales

AOL (Time Warner
Time Warner

Time Warner Inc. is the world's third largest media and entertainment Conglomerate by market capitalization , headquartered in the Time Warner Center in New York City....
) has sold a number of its sub-companies in Europe. AOL Europe has six million users, but its subscription base had been steadily declining. In 2005, 287,000 European AOL online users migrated to other service providers. In September 2006, AOL Germany's ISP business (AOL Deutschland GmbH & Co. KG
Kommanditgesellschaft

A Kommanditgesellschaft is the German name for a limited partnership Types of business entity and is used in Germany, Austria and some other European Union law systems....
) was sold for $863m (€675m) to Telecom Italia
Telecom Italia

Telecom Italia is the largest Italy telephone company. Now a private company, it was founded in 1994 by the merger of several state-owned telecommunications companies, the most important of which was Societ? Italiana per L'Esercizio Telefonico p.A. , the monopoly telephone operator in Italy....
. AOL's German web portal (), however, is now operated by then newly founded AOL Deutschland Medien GmbH which still is a subsidiary of Time Warner. Today, AOL Deutschland offers virtually all free services of AOL.com (see below) in German versions as well as some own products, such as an AOL VISA
Visa

Visa or VISA may refer to:* Visa , a document whereby a government agency gives a citizen of another country permission to enter or leave the country...
 card.[https://kreditkarte.aol.de/](German)

In October 2006, AOL UK's ISP business was sold for $688m (£370m) to Carphone Warehouse.

Notable people associated with AOL

  • Marc Andreessen
    Marc Andreessen

    Marc Andreessen is known as an entrepreneur, investor, startup coach, blogger, and a multi-millionaire software engineer best known as co-author of Mosaic , the first widely-used web browser, and founder of Netscape Communications Corporation....
     (Netscape co-founder)
  • Jim Barksdale
    Jim Barksdale

    Jim Barksdale was the president and Chief executive officer of Netscape from January 1995 until the company merged with AOL in March 1999....
     (former director)
  • John Barnes
    John Barnes

    John Barnes may refer to:Sportsmen* John Barnes , Australian Rules football player* John Barnes , former Major League Baseball player...
     (former head researcher)
  • Randall Boe
    Randall Boe

    Randall Boe was General Counsel for AOL and has been involved in many ground breaking cases regarding internet law. He was born in Ohio and grew up in Iowa City, Iowa....
     (Executive Vice President and General Counsel)
  • Jason Calacanis
    Jason Calacanis

    Jason McCabe Calacanis is a Greek-Irish American Internet entrepreneur and former blogger. His first company was part of the dot-com era in New York, and his second venture capitalized on the growth of blogs before being sold to AOL....
     (former CEO of Weblogs, Inc. and former GM of Netscape)
  • Steve Case
    Steve Case

    Steve Case is a businessman best known as the co-founder and former chief executive officer and chairman of America Online . He reached his highest profile when he played an instrumental role in AOL's merger with Time Warner in 2000....
     (former CEO and Board Chairman)
  • Mary Cheney
    Mary Cheney

    Mary Claire Cheney is the second daughter of Dick Cheney, the former Vice President of the United States, and his wife, Second Lady of the United States Lynne Cheney....
     (former Vice President for Consumer Advocacy)
  • Elwood Edwards
    Elwood Edwards

    Elwood Edwards is an American voice over actor. He is best known as the voice of the Internet service provider America Online, which he first recorded in 1989....
     (Voice actor)
  • Randy Falco
    Randy Falco

    Randy Falco is the present Chair and CEO of AOL LLC. Prior to joining AOL, he served 30 years with NBC. Falco sits on the board of directors of Ronald McDonald House....
     (CEO and Board Chairman)
  • Justin Frankel
    Justin Frankel

    Justin Frankel is an United States computer programming best known for his work on the Winamp media player application and for inventing the Gnutella peer-to-peer system....
     (Nullsoft founder)
  • Maureen Govern
    Maureen Govern

    Maureen Govern was Chief technology officer at AOL at the time of their AOL search data. She abruptly resigned from AOL on August 21, 2006, on the same day that the researcher who released the data and his supervisor were reportedly fired....
     (former CTO)
  • Ron Grant
    Ron Grant

    Ron Grant may refer to:*Ronald Grant, President & Chief Operating Officer of AOL LLC*Ron Grant , former Grand Prix motorcycle road racer and tuner...
     (President and COO)
  • Alexander Haig
    Alexander Haig

    Alexander Meigs Haig, Jr. is a retired four-star General in the United States Army who served as the U.S. United States Secretary of State under President Ronald Reagan and White House Chief of Staff under Presidents Richard Nixon and Gerald Ford....
     (former Director)
  • Michael Jones
    Michael Jones (Internet entrepreneur)

    Michael Jones, is the CEO and founder of Internet company Userplane and Senior Vice President of AOL.Within AOL, Jones is a Senior Vice President and manages Userplane within the AOL Instant Messenger division....
     (former CEO of Userplane)
  • Jim Kimsey
    Jim Kimsey

    James V. Kimsey was the co-founder, Chief executive officer, and first chairman of internet service provider America Online ....
     (former CEO and Board Chairman)
  • Ted Leonsis
    Ted Leonsis

    Theodore "Ted" J. Leonsis is a long-time AOL executive and owner of the National Hockey League's Washington Capitals.Leonsis was born to Greek American parents in Brooklyn, and spent his early years there....
     (Vice Chairman, President AOL Audience Group)
  • Jonathan Miller (former CEO and Board Chairman)
  • Robert W. Pittman
    Robert W. Pittman

    Robert Warren "Bob" Pittman , the programmer who led the team that created MTV, has been CEO of MTV Networks, AOL Networks, Six Flags Theme Parks, Quantum Media, Century 21 Real Estate and Time Warner Enterprises....
     (former President)
  • Colin Powell
    Colin Powell

    Colin Luther Powell, Knight Commander of the Order of the Bath, Meritorious Service Decoration, is an American statesman and a former four-star General in the United States Army....
     (former Director)
  • Michael Powell
    Michael Powell (politician)

    Michael Kevin Powell is an United States United States Republican Party politician. He was appointed to the Federal Communications Commission by President of the United States Bill Clinton on 3 November 1997....
     (involved during merge with Time Warner
    Time Warner

    Time Warner Inc. is the world's third largest media and entertainment Conglomerate by market capitalization , headquartered in the Time Warner Center in New York City....
    )
  • Barry Schuler
    Barry Schuler

    Barry Martin Schuler is an United States Internet entrepreneur and former chairman and Chief executive officer of America Online Inc. He is best known for leading the AOL team that simplified the online service provider?s user interface, making it possible for millions of consumers to gain easy access to the Internet....
     (former CEO)
  • Marc Seriff
    Marc Seriff

    Marc S. Seriff is best known as the Chief Technology Officer and co-founder America Online, along with Jim Kimsey and Steve Case.Seriff received his B.S....
     (former CTO)
  • Jason Smathers
    Jason Smathers

    Jason Smathers is a former employee of America Online.In February 2005, Smathers pled guilty to violations of the US CAN-SPAM Act of 2003. Smathers was accused and convicted of illegally selling approximately 92 million AOL member screen names, belonging to 30 million AOL customers, to a third party, who then sold the list to many spammers....
     (former AOL employee convicted of stealing America Online's 92 million screen names and selling it to known spammers.)
  • Jean Villanueva (former Vice President of Corporate Communications, married Steve Case in 1998)


International versions

AOL has several versions of its service for different countries.

Online security services

AOL's recent software incarnations have provided different combinations of security features, usually involving McAfee
McAfee

company_name = McAfee, Inc.| company_logo =...
's VirusScan and Firewall software.

Timeline

  • In late 2005, AOL released AOL Safety & Security Center, a bundle of McAfee anti-virus, CA anti-spyware, and proprietary firewall and phishing protection software. The software was offered free of charge, but only to users with an AOL e-mail address or an AOL My eAddress running Microsoft Windows XP or 2000.
  • On August 7, 2006 , AOL released AOL Active Virus Shield
    AOL Active Virus Shield

    AOL Active Virus Shield was a free antivirus utility made available by AOL. Its engine was based on the one used by Kaspersky Anti-Virus. The program is no longer available....
    . This software was developed by Kaspersky Lab
    Kaspersky Lab

    Kaspersky Lab is a computer security company, co-founded by Natalia Kasperskaya and Eugene Kaspersky in 1997, offering antivirus software, anti-spyware, anti-spam , and anti-intrusion products....
    . Active Virus Shield software was free and did not require an AOL account, only an internet e-mail address.
  • On June 8, 2006 , AOL offered a new program called AOL Active Security Monitor. This is a diagnostic tool to check the local PC's security status, and recommends additional security software from AOL or Download.com
    Download.com

    Download.com is an Internet download directory website, launched in 1996 as a part of CNET. Originally, the domain was download.com.com.Download.com offers content in four major categories: Software , Music, Games, and Videos, offered for download via File Transfer Protocol from Download.com's Server s or third-p...
    . The program rates the computer on a variety of different areas of security and general computer health. The current version only supports Windows 2000/XP with Internet Explorer 5.0 or greater.
  • On July 18, 2007 , AOL released "McAfee VirusScan
    McAfee VirusScan

    McAfee VirusScan is a popular antivirus software program created and maintained by McAfee, formerly known as Network Associates. VirusScan is designed for home and home-office use; McAfee also develops VirusScan Enterprise for use in corporate environments....
     Plus: Special Edition from AOL" (VSP) to its free members, and a premium version, "McAfee Internet Security Suite: Special Edition from AOL" (MIS), to its paid subscribers. These replace both the "AOL Safety and Security Center" and the now-defunct "AOL Active Virus Shield". MIS contains all components of VSP plus includes tools like automatic back-up.


Free services

On August 2, 2006 AOL announced a plan to offer "many" of its services for free, with or without an AOL Internet connection."

  • Among the announced plans are free email services.
  • Chat rooms are included with the free service, but users are required to verify the age of an account created under the free plan using a credit card. AOL charges $1 to the credit card provided and then immediately refunds the charge.
  • AOL Video features professional content and allows users to upload videos as well. The original user-orientated video service was called UnCut Video, but was abandoned.
  • AOL Local comprises their , , and to help users find local information like restaurants, local events, and directory listings.
  • AOL currently provides free usage of a custom domain name
    Domain name

    The term domain name has multiple related meanings:* A hostname that identifies a computer or computers on the Internet. These names appear as a component of a Web site's Uniform Resource Locator, e.g....
    , which it calls an AOL My eAddress. This allows users to create an e-mail address like 'example@whateveryouwant.com', and allows up to 100 other addresses to be created. These e-mail accounts can be accessed in a manner similar to other AOL and AIM e-mail accounts.
  • Xdrive
    Xdrive (website)

    Xdrive was an online storage company based in the United States. It was acquired by AOL on August 3, 2005 and provided as a service which allowed users to back up their files over the Internet....
     was a service offered by AOL which allowed users to back up their files over the Internet. It was closed on January 12, 2009.


  • Games.com is an online page featuring browser-based games. it is part of the main AOL website, under games.


Other developments

  • In late 2006, AOL began offering free and unlimited digital picture storage for both free and paid accounts. Original resolutions are preserved, and an ActiveX
    ActiveX

    ActiveX is a component Object Model developed by Microsoft for Microsoft Windows. By using the Component Object Model runtime, developers can create Component-based software engineering that perform a particular function or a set of functions....
     control provides a drag-n-drop interface within web browsers, permitting users to drop an entire folder of photos into the web page to upload them.
  • On October 4, 2006, AOL released a free Internet suite called OpenRide, which combines a web browser, instant messenger, email client and media player.
  • On February 16, 2007, it was announced that AOL now supports OpenID
    OpenID

    OpenID is an open, decentralized standard for user Authentication#Access control, allowing users to log onto many services with the same digital identity....
    .
  • On March 13, 2008, AOL
    AOL

    AOL LLC is an United States global Internet services and media company operated by Time Warner and was headquartered in Loudoun County, Virginia until late April 2008 when it was moved to new offices at 770 Broadway in New York City....
     purchased the popular networking site Bebo
    Bebo

    Bebo is a popular Social Networking website, founded in January 2005. It can be used in many countries including Ireland, Canada, the United States, the United Kingdom, New Zealand and Australia....
     for $850m (£417m).
  • On July 25, 2008 AOL
    AOL

    AOL LLC is an United States global Internet services and media company operated by Time Warner and was headquartered in Loudoun County, Virginia until late April 2008 when it was moved to new offices at 770 Broadway in New York City....
     announced it was shedding XDrive
    Xdrive

    The term Xdrive may refer to:* BMW xDrive, an all-wheel-drive system that powers the BMW X3 and the BMW X5, and also available in certain 3 Series and 5 Series models....
    , AOL Pictures, and BlueString to save on costs and focus on its its core advertising business. XDrive
    Xdrive

    The term Xdrive may refer to:* BMW xDrive, an all-wheel-drive system that powers the BMW X3 and the BMW X5, and also available in certain 3 Series and 5 Series models....
     may be put up for sale. AOL Pictures was terminated on December 31, 2008.
  • On October 31, 2008, AOL Hometown (a web hosting service for the websites of AOL customers) and the AOL Journal blog hosting service were eliminated.
  • On February 25, 2009, AOL merged AIM Profiles with Bebo, forcing users to completely rebuild their profiles from scratch.


Movie studios partnership


On Friday, 25 August 2006, AOL announced that it had signed a deal with several major movie studios to open an online video store allowing users to "download to own" full length movies and television shows. The deal was signed with News Corporation
News Corporation

News Corporation , , ) is one of the world's largest Media conglomerate conglomerates. The company's Chairman, Chief Executive Officer and Founder is Rupert Murdoch and the President and Chief Operating Officer is Peter Chernin....
's 20th Century Fox
20th Century Fox

Twentieth Century Fox Film Corporation , also known as 20th Century Fox, Fox 2000 Pictures, or simply Fox, is one of the six Worldwide major film studios....
, Sony
Sony

is a multinational corporation list of conglomerates corporation headquartered in Minato, Tokyo, Japan, and one of the world's largest media conglomerates with revenue exceeding US$99.1 billion ....
 Corp.'s Sony Pictures Home Entertainment
Sony Pictures Home Entertainment

Sony Pictures Home Entertainment is the home video distribution arm of Sony Pictures Entertainment, a subsidiary of Sony Corporation. It was established in 1978 as Columbia Pictures Home Entertainment....
, NBC Universal
NBC Universal

NBC Universal, Inc. is a mass media and entertainment company formed in May 2004 by the combination of General Electric's NBC with Vivendi part of the French Media Group, Vivendi Universal without Canal+ Group ....
's Universal Pictures
Universal Pictures

This is a partial listing of films produced and/or distributed by Universal Pictures, the main film production company/distribution company arm of Universal Studios, a subsidiary of NBC Universal.List of films...
, and corporate sibling Warner Home Entertainment Group
Warner Home Video

Warner Home Video is the home video unit of Warner Bros., itself part of Time Warner. It was founded in 1978 as WCI Home Video . It was re-named Warner Home Video in 1980....


See also

  • AOHell
    AOHell

    'AOHell' was a tool that greatly simplified online using AOL....
  • AOL Explorer
    AOL Explorer

    AOL Explorer, previously known as AOL Browser, is a graphical web browser based on the Trident layout engine and was released by AOL. In July 2005, AOL launched AOL Explorer as a free download and as an optional download with AOL Instant Messenger version 5.9....
  • AOL Mail
  • AOL Radio
    AOL Radio

    AOL Radio powered by CBS Radio, , is an online radio service....
  • AOL UK
  • .art
    ART image file format

    ART is a Proprietary software used mostly by the AOL client software. The ART format holds a single still that has been highly . Originally, the compression was developed by the Johnson-Grace Company, which was then acquired by the AOL Online service provider....
  • Dot-com bubble
    Dot-com bubble

    The "dot-com bubble" was a economic bubble covering roughly 1995?2001 during which stock markets in Western world saw their value increase rapidly from growth in the new quaternary sector of industry and related fields....
  • Eternal September
  • Inside-AOL.com
    Inside-AOL.com

    Inside-AOL.com was a website founded around the belief that AOL customers deserved full disclosure of alleged rampant culture of insecurity. It was the first in a long string of web sites on this topic....
  • Live365
    Live365

    Live365 is an Internet radio network where members can create their own online radio station or listen to other Live365 broadcasters' online stations....
  • Quantum-Link Reloaded
    Quantum Link Reloaded

    Quantum Link Reloaded is a re-implementation of the original Quantum Link online service for the Commodore 64 home computer system. The formal introduction of Quantum Link Reloaded was held on the 20th Anniversary of the introduction of Quantum Link, November 5, 2005, at the Vintage Computer Festival....
  • Sessions@AOL
    Sessions@AOL

    Sessions@AOL is a special avenue of programming conducted by AOL Music. Originally an AOL exclusive, Sessions@AOL can now also be seen as an avenue for non-AOL users as well....
  • Truveo
    Truveo

    Truveo is a video search engine operated by Truveo, Inc., which based in San Francisco, California. Truveo was founded in 2004 by Timothy Tuttle and Adam Beguelin....
  • Vincent Ferrari
    Vincent Ferrari

    Vincent Ferrari is a New York blogger who became famous in 2006 for his dealings with AOL and its customer service....


External links